Modern Marketing

SEPTEMBER 19, 2012

The “marketing cloud”, which salesforce.com has hinted at for a while, was announced today at Dreamforce ’12. Marketers who use both Eloqua and salesforce.com will be able to enjoy an enhanced version of the social marketing cloud. Breaking: Salesforce.com Announces the Marketing Cloud. Digital Marketing b2b marketing Buddy Media CMO Eloqua Marc Benioff marketing automation Marketing Cloud Radian6 salesforce.com social marketing cloud social media marketing

Salesforce.com 211

Salesforce.com CRM Eloqua CMO 211

Webbiquity

JANUARY 27, 2011

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. So, where does Salesforce.com stand as a marketing automation solution? Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product.

Salesforce.com 165

Salesforce.com Software Marketing Automation Automation 165

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs.

Salesforce.com 179

Salesforce.com Conversion Lead Nurturing Ecommerce 179

Customer Experience Matrix

MAY 4, 2011

Am I the only one who missed the April 1 announcement of a strategic alliance between Salesforce.com and Intuit ? Given our industry's endless nattering about whether Salesforce.com will move into marketing automation, this should have attracted more attention (or, at least, enough attention that I would hear about it sooner than I did). Intuit has more than 4 million customers, compared with 90,000 for Salesforce.com. billion for Salesforce.com vs. $16.5

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Salesforce.com Small Business Vendor B2C 130

Tomorrow People

FEBRUARY 20, 2013

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition.

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Salesforce.com CRM PR Hubspot 233

Modern Marketing

SEPTEMBER 1, 2011

by Jesse Noyes | Tweet this This is the moment most of the people that flock to Dreamforce each year can’t wait for: salesforce.com’s CEO and Chairman Marc Benioff ‘s keynote addresses. Salesforce.com announced that Heroku for the Enterprise packages were now available.

Salesforce.com 168

Salesforce.com API Eloqua Startup 168

Fathom

APRIL 30, 2014

’ With Spring ’14, salesforce.com has yet again dazzled us with a fantastic new release of salesforce1 mobile, platform, connected and social communities. The post Review: An Admin’s Take on Salesforce.com Spring ’14 appeared first on Fathom. Sales & Marketing Alignment Sales Operations CRM Salesforce.com The word on the street is ‘salesforce1!’

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Salesforce.com Review Release Mobile 80

LeadSloth

SEPTEMBER 8, 2010

If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports Salesforce.com, of course).

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Salesforce.com CRM Marketing Automation Automation 167

Customer Experience Matrix

SEPTEMBER 2, 2011

I spent most of this week at Salesforce.com ’s Dreamforce conference. So I wouldn’t be surprised to see Salesforce encourage third party developers to build marketing automation systems using Salesforce's Force.com and Heroku platforms and Database.com database, or to see them encourage existing vendors to migrate to the Salesforce.com infrastructure. salesforce.com dreamforce revenue performance management enterprise software b2b marketing automation

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Salesforce.com Marketing Automation Automation Vendor 154

The Point

MAY 14, 2009

There are many things that work well in the Webinar invitation below from Salesforce.com, but one of my favorite elements is the smallest: the link at the top left corner that reads: “View on a PDA.” Click and you’re linked to a hosted, plain text, narrow-column version of the same message. In a [.].

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Salesforce.com Link View Click 128

Customer Experience Matrix

MARCH 8, 2011

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot.

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Salesforce.com Hubspot Google Manticore 213

Modern B2B Marketing

JUNE 4, 2013

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. As recently as this year, salesforce.com’s own customers have rated Marketo as the best marketing solution , continuing a five-year streak of similar affirmation from the salesforce.com customer base.

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Salesforce.com Acquisition Marketo SMB 137

Fathom

NOVEMBER 4, 2013

We recently streamlined the stage definitions of our Salesforce.com Opportunity funnel to eliminate any ambiguity across our client services, sales development, business development and inbound marketing teams. We use many sales and marketing tools to increase the productivity of our team.

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Salesforce.com Prospect Sales Cycle CRM 95

Tomorrow People

FEBRUARY 20, 2013

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition.

Salesforce.com 156

Salesforce.com CRM PR Hubspot 156

Customer Experience Matrix

JUNE 5, 2012

Salesforce.com yesterday announced agreement to buy social media publishing vendor Buddy Media for $689 million, thereby adding another big fluffy piece to its “marketing cloud”. Just for symmetry, it’s worth pointing out that Salesforce.com acquired its own social monitoring system, Radian6 , in March 2011. Salesforce.com is another story. But Salesforce.com could close those gaps by gradually extending its existing products.

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Salesforce.com Buy Acquisition Vendor 159

Modern B2B Marketing

JULY 25, 2010

As a Salesforce.com user group leader, I often talk to marketers who are looking to get more and/or better data out of their Salesforce.com system. Because of this, many marketers have picked up Salesforce.com admin skills that are highly valued at their companies. .

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Salesforce.com Class Sample CRM 96

Modern B2B Marketing

NOVEMBER 3, 2009

Once again Salesforce.com has delivered a great set of new features for Marketers in the Winter 10 release. This is more relevant than ever since marketers may wish to use Salesforce.com to track events like seminars that may have a registration fee.

Salesforce.com 90

Salesforce.com Features Field Validation 90

Modern B2B Marketing

JULY 30, 2009

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. David is the CEO of SalesLogistix, a specialist Salesforce.com implementer focused on improving business processes for Sales and Marketing alignment and effectiveness. The next interview in the B2B Marketing Thought Leader interview series is with David Taber.

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Salesforce.com Best Practice Practices Best 74

Modern B2B Marketing

AUGUST 12, 2010

I had accepted this as part of the job of being a marketer, until I started using the Salesforce.com AppExchange. The Salesforce.com AppExchange is a collection of cloud computing applications, all of which are pre-integrated with Salesforce.com.

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Salesforce.com Resources Test Software 94

Modern B2B Marketing

NOVEMBER 26, 2009

In the demo, a salesforce.com rep tweeted out about a product issue. They were then able to tweet back with a link to the solution, solving a support issue without ever leaving Salesforce.com.

Salesforce.com 86

Salesforce.com Social Network Network Effective 86

B2B Lead Generation

MARCH 27, 2005

He writes, "I dont have to spend my day with my head buried in Salesforce.com. The idea seems to be catching on and now there are multiple sites publishing details of how to get your leads of Salesforce.com.

RSS 156

RSS Salesforce.com Sales Lead Lead Generation 156

Vidyard

JULY 21, 2014

“Companies are looking to transform the way they connect with customers, partners and employees to thrive in the social era and mobile era,” said Leyla Seka, vice president AppExchange and Partner Operations, salesforce.com. The post Vidyard Launches Video App on Salesforce.com’s AppExchange, the World’s Leading Business Apps Marketplace appeared first on Vidyard.

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Salesforce.com Mail Demand Generation Training 52

LeanData

AUGUST 5, 2014

Groove Digital Marketing: If you are an executive at a larger organization, you may be very familiar with the disconnect between sales and marketing. Marketing talks about leads and lead generation , sales tends to talk about target accounts and outreach to close those target accounts.

Salesforce.com 40

Salesforce.com Outreach Lead Generation Target 40

LeanData

AUGUST 5, 2014

Groove Digital Marketing: If you are an executive at a larger organization, you may be very familiar with the disconnect between sales and marketing. Marketing talks about leads and lead generation , sales tends to talk about target accounts and outreach to close those target accounts.

Salesforce.com 40

Salesforce.com Outreach Lead Generation Target 40

The Point

SEPTEMBER 11, 2017

The ad below from CRM giant Salesforce.com is an exception. For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple.

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Linkedin Ads Work PPC 193

InsideView

SEPTEMBER 3, 2019

Data.com renewals officially ended on July 31. Surprised? Hopefully not. We’ve been talking about Data.com's retirement for months, encouraging you to prepare for your transition to a Data.com alternative. Now Salesforce is advising you to get ready, as well.

SIC 52

SIC Customer Salesforce.com InsideView 52

InsideView

APRIL 24, 2019

Data Management Data.com Replacement Market Intelligence b2b data b2b data clean clean data clean data steps crm data data cleansing data hygiene Data.com alternative Data.com Clean Data.com migration data.com replacement how to clean data insideview replacing Data.com Sales Data salesforce.com

Data Hygiene 74

Data Hygiene Plan Salesforce.com Build 74

Webbiquity

MAY 23, 2017

Marketing Strategy Mobile Marketing Social Media Marketing Video Marketing B2B digital marketing strategies b2b video marketing Cheryl Joy Cisco Crazy Egg GE Gigamon Juniper Networks MailChimp Mark DiCristina Microsoft National Geographic Salesforce.com Time Warner Cable Business Class

Cable 259

Cable Class Strategy B2B 259

Customer Experience Matrix

DECEMBER 20, 2012

So that’s all fine, but what industry observers really want to know is how Salesforce.com will react. Okay, now we can talk about Salesforce.com. Yes, Salesforce.com gets to leverage those partners’ efforts, saving its own funds for other, more strategic investments.

Eloqua 323

Eloqua Buy Marketing Automation Automation 323

ANNUITAS

AUGUST 20, 2014

Today we launched our latest eBook, Change Management – Staying Relevant, Predictive and Sane in the Changing Landscape of Demand Generation , a joint venture by Mathew Sweezey , author and Marketing Automation Evangelist for Salesforce.com and Carlos Hidalgo , CEO and Principal, ANNUITAS.

Marketing Automation 224

Marketing Automation Automation Salesforce.com Demand Generation 224

InsideView

APRIL 9, 2019

You need to find a Data.com replacement soon, given that Salesforce is retiring it in just a few months. But you don’t want to rush into a decision. And you don’t want to go without data cleansing and sales intelligence. That’s a sure way to muddy up your CRM data and put a drain on […].

CRM 56

CRM Salesforce.com InsideView Prospect 56

Sales Intelligence View

SEPTEMBER 15, 2015

Market Intelligence df15 Dreamforce dreamforce 15 dreamforce 2015 dreamforce events dreamforce insideview dreamforce marketing dreamforce parties dreamforce sessions dreamforce talks salesforce CRM insideview salesforce insideview salesforce.com insideview

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InsideView Salesforce.com CRM Marketing 92

InsightSquared

MARCH 8, 2019

Articles BDR business development rep CRM crm data insightsquared sales sales analytics sales career sales development rep sales success salesforce Salesforce data Salesforce.com sdr sfdc women in sales

Sales 112

Sales Zoominfo Outreach Salesforce.com 112

Customer Experience Matrix

SEPTEMBER 21, 2012

I’m writing this on my way home from Dreamforce, the Salesforce.com user conference that has become the primary industry gathering for marketing automation vendors. If you’re not familiar with Salesforce.com terminology: contacts are linked to an account, while leads are not.

Marketing Automation 206

Marketing Automation Automation Lead Scoring Salesforce.com 206

InsideView

MAY 22, 2019

With Salesforce no longer renewing Data.com licenses after July, hopefully you’re well into your evaluation of Data.com competitors as you search for a replacement and build your migration plan. Still need some help? That’s what this blog series is all about.

Tips 52

Tips Search Plan Build 52

InsightSquared

MARCH 15, 2019

Articles CRM CRM adoption crm data data cleansing data quality insightsquared sales sales analytics sales data sales operations salesforce Salesforce.comThere’s nothing worse than making a huge purchase, taking the bow off, and then having it fall short of your expectations.

CRM 103

CRM Sales Cycle Validation Forecast 103

InsideView

MAY 8, 2019

Data Management Data.com Replacement Tips & Tricks alternatives to Data.com B2B b2b data Data.com Data.com alternative Data.com competitors Data.com migration Data.com renewals data.com replacement Data.com retirement insideview migrating off Data.com replacing Data.com Sales Data salesforce.co

Plan 52

Plan Build Salesforce.com InsideView 52