LeadSloth

SEPTEMBER 8, 2010

If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports Salesforce.com, of course). What if you’re choosing a CRM system today?

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Automation CRM 100

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Actually, it’s much easier for Marketing and lead cultivation people to get instant value out of Salesforce.com (SFDC) than it is for reps. HS: Thanks David!

Salesforce.com 100

Salesforce.com Marketing Automation Services Work Management Marketing Management 100

The Point

MAY 14, 2009

There are many things that work well in the Webinar invitation below from Salesforce.com, but one of my favorite elements is the smallest: the link at the top left corner that reads: “View on a PDA.” Click and you’re linked to a hosted, plain text, narrow-column version of the same message.

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Salesforce.com Webinar Metrics B2B Marketing Email Marketing 100

Customer Experience Matrix

SEPTEMBER 2, 2011

I spent most of this week at Salesforce.com ’s Dreamforce conference. With 45,000 registrants, the company says that Dreamforce is now the largest technology industry gathering. I don’t know whether that’s true (as someone pointed out, the Consumer Electronics Show is much bigger, for starters).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Salesforce.com Work Management 120

Webbiquity

DECEMBER 13, 2021

Integrates with popular services like PayPal and Salesforce.com. An easy-to-use WYSIWYG form builder. Select a template, add questions, embed the form on your blog or website, and monitor responses. The Deal: Get 50% off annual Bronze, Silver, or Gold plans. The Dates: Now through December 31. Project Management Software.

Marketing Management 289

Marketing Management Software Planning Business 289

Adobe Experience Cloud Blog

JULY 25, 2010

As a Salesforce.com user group leader, I often talk to marketers who are looking to get more and/or better data out of their Salesforce.com system. Because of this, many marketers have picked up Salesforce.com admin skills that are highly valued at their companies. . Salesforce.com Certification: it’s for Marketers, too!

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Salesforce.com Work Management Paid Search Agency B2B Marketing 48

Markempa

MAY 30, 2017

From there, we grew that, sold that to Exact Target, which Salesforce.com then acquired. I write for lots of different publications, and now I head up the forward-looking marketing ideas and theories as Principal of Marketing Insight at Salesforce.com. Along with that way, I wrote a book called Marketing Automation for Dummies.

Salesforce.com 40

Salesforce.com B2B Linkedin B2B Marketing 40

Biznology

DECEMBER 23, 2020

The former marketing executive at Salesforce.com and Box and host of a Mission.org marketing podcast has had to adjust to working with an entirely new leadership team and leading a full company rebrand (and a second rebrand thanks to COVID-19).

B2B Marketing 169

B2B Marketing Planning B2B Paid Search Agency 169

Lattice

OCTOBER 24, 2018

You may have a CRM system, such as Salesforce.com, that curates data from previous sales interactions and …

Salesforce.com 154

Salesforce.com Curation CRM 154

Adobe Experience Cloud Blog

AUGUST 12, 2010

I had accepted this as part of the job of being a marketer, until I started using the Salesforce.com AppExchange. The Salesforce.com AppExchange is a collection of cloud computing applications, all of which are pre-integrated with Salesforce.com. Plus, over 70 of them are free. . Easy to find the solution you need.

Salesforce.com 48

Salesforce.com Marketing Management Marketing Automation Services Advertising Agencies 48

Adobe Experience Cloud Blog

NOVEMBER 3, 2009

Once again Salesforce.com has delivered a great set of new features for Marketers in the Winter 10 release. This is more relevant than ever since marketers may wish to use Salesforce.com to track events like seminars that may have a registration fee. Want to know more about this release and everything else Salesforce.com ?

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Salesforce.com Marketing Analytics Tools Marketing Management Features 48

InsightSquared

DECEMBER 6, 2017

They tackle much of the heavy lifting in Salesforce.com (or other CRM systems) and continuously optimize processes to make lives easier for sales reps and managers, giving them more time to focus on what they do best – sell. Sales operations managers play a crucial role in making sure sales teams are firing on all cylinders.

Top of Funnel 180

Top of Funnel Work Management Marketing Management Salesforce.com 180

Adobe Experience Cloud Blog

JULY 30, 2009

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. Here are examples of meaningful measures that you should bake into your salesforce.com data collection and analytics: Time to "first touch" of a lead.

Salesforce.com 48

Salesforce.com Lead Ranking Lead Scoring Thought Leadership 48

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Lead Nurturing Peer-to-peer 48

Lattice

OCTOBER 24, 2018

Recently, VentureBeat dropped news that Salesforce.com is rumored to announce its Analytics Cloud at Dreamforce in a few …

Salesforce.com 100

Salesforce.com Analytics Marketing 100

Customer Experience Matrix

JUNE 5, 2013

Fresh on the heels of yesterday''s blockbuster ExactTarget / Salesforce.com deal , SAP today announced acquisition of e-commerce vendor hybris software. During their call, the SAP and hybris managers unfairly implied that ExactTarget does nothing but email (without mentioning Salesforce.com or ExactTarget by name).

Work Management 120

Work Management Marketing Management Marketing Automation Services Salesforce.com 120

markempa

MARCH 27, 2005

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS. " Here is his original concept.

Salesforce.com 120

Salesforce.com RSS B2B Sales Lead Generation 120

The Forward Observer

JUNE 13, 2017

One of the co-authors, Aaron Ross, worked at Salesforce.com, where he created a revolutionary sales process and team that helped increase Salesforce.com's revenues by $100 million. However, From Impossible to Inevitable is more than just about predictable lead generation.

Lead Generation 159

Lead Generation Sales Qualified Leads Generation Leads 159

Zoominfo

JULY 6, 2021

One early adopter of inside sales was Marc Benioff, CEO and founder at Salesforce.com. By Benioff ‘s own admission, Salesforce.com “grew their company for the first five or six years with a telesales [or inside sales] model.”

Ideal Customer Profiles 147

Ideal Customer Profiles Lead Ranking Salesforce.com Marketing Prospects 147

Martech

SEPTEMBER 20, 2021

. “Salesforce automation has left sellers behind and has become about salesforce automation,” said Nate Skinner, Global SVP of Marketing for Oracle Advertising and CX (referring to CRM across the board, not just — but clearly including — Salesforce.com). “Very few traditional CRM systems actually help sellers sell.

Work Management 119

Work Management Marketing Management Paid Search Agency Sales Qualified Leads 119

ANNUITAS

AUGUST 20, 2014

Today we launched our latest eBook, Change Management – Staying Relevant, Predictive and Sane in the Changing Landscape of Demand Generation , a joint venture by Mathew Sweezey , author and Marketing Automation Evangelist for Salesforce.com and Carlos Hidalgo , CEO and Principal, ANNUITAS. What is your strategic focus?

Marketing Automation 100

Marketing Automation Work Management Automation Salesforce.com 100

Customer Experience Matrix

SEPTEMBER 21, 2012

I’m writing this on my way home from Dreamforce, the Salesforce.com user conference that has become the primary industry gathering for marketing automation vendors. The theme includes easier connectivity to external data, via standard connectors in general and the Salesforce.com AppExchange in particular.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Lead Ranking Salesforce.com 120

Customer Experience Matrix

OCTOBER 17, 2014

photo by Dion Hinchcliffe Salesforce.com ’s Dreamforce conference this year was the usual mix of spectacle, congestion, and heart-felt philanthropy. The core technology was acquired when Salesforce.com bought EdgeSpring last June. But nomenclature notwithstanding, the two systems do seem to work together.

Analytics 120

Analytics Salesforce.com Process Enterprise Management 120

Biznology

FEBRUARY 17, 2021

Salesforce.com the world’s #1 CRM platform has plans starting at just $25 per month. Look at these plug-and-play (aka out-of-the-box) AI solutions created with smaller budgets in mind: Google launched AI Hub, now in Beta testing and they say its ‘customer-friendly’ pricing will make it a perfect fit for small businesses.

Marketing AI 197

Marketing AI Small Business Marketing Work Management Budget Programs 197

Salesforce Marketing Cloud

AUGUST 27, 2021

Learn more about innovation at Salesforce and the Winter ’22 Release at salesforce.com/releases. With Slack-First Customer 360 , it’s easier than ever to connect customers, employees, and partners with the conversations, apps, and data that power digital workflows for an all-new way to work.

Microsite 98

Microsite Salesforce.com Landing Pages B2B Sales 98

The Point

SEPTEMBER 11, 2017

The ad below from CRM giant Salesforce.com is an exception. And perhaps it’s because of that simplicity that very few LinkedIn ads, in my view as a dedicated ad watcher, take full advantage of the channel with either copy or imagery that are truly engaging. Here are the two key reasons why I think that is: 1.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Advertising Agencies 187

Customer Experience Matrix

APRIL 2, 2013

By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company. A loss that big is pretty scary. SaaS economics aren’t supposed to work that way.

Marketo 120

Marketo Eloqua Salesforce.com Marketing Automation Services 120

Customer Experience Matrix

APRIL 9, 2014

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. At that time, the marketing product was missing key marketing automation features including lead scoring, multi-step workflows, and integration with Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Paid Search Agency Marketing Automation 120

Customer Experience Matrix

OCTOBER 2, 2012

As I mentioned in my Marketing Automation Beer Goggles post, KXEN introduced a free lead scoring app for Salesforce.com users at Dreamforce. Scoring happens within the external application itself – Salesforce.com in this case – allowing the system to update scores as Salesforce data changes without running on KXEN’s own servers.

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

KoMarketing Associates

JUNE 29, 2016

Salesforce.com. From the group introduction: Salesforce.com. Admin Stephen Cummins runs the Salesforce.com group like a high quality magazine , carefully vetting submissions so engagement, dialogue, and value for members can be better realized. Salesforce app ecosystem. Future trends. Data Science. Highly Selective.

B2B Marketing 141

B2B Marketing B2B Marketing Analytics Tools Linkedin 141

InsightSquared

DECEMBER 19, 2017

When it comes to updating workflows in Salesforce.com (or another CRM system) or debugging things gone awry, they don’t need their hands held. Salesforce.com is the go-to CRM for most companies, so that’s where sales ops analysts end up spending most of their time. What are Sales Operations Analysts Responsible for?

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Salesforce.com Work Management CRM Spending 136

Customer Experience Matrix

OCTOBER 10, 2012

I originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. This has been sadly lacking in most B2B marketing automation systems, which supplement the Salesforce.com database with barely-extensible lead profiles and contact histories.

B2B Marketing 120

B2B Marketing Planning Enterprise Management Work Management 120

Customer Experience Matrix

JUNE 27, 2014

The one objective distinction is that FlipTop is publicly listed on the Salesforce.com App Exchange, meaning it has passed the Salesforce.com security reviews. There are existing connectors for Salesforce.com, Marketo , and Eloqua and it’s fairly easy to connect with others. So what makes Fliptop different from its competitors?

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

The Forward Observer

JUNE 13, 2017

One of the co-authors, Aaron Ross, worked at Salesforce.com, where he created a revolutionary sales process and team that helped increase Salesforce.com's revenues by $100 million. However, From Impossible to Inevitable is more than just about predictable lead generation.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Leads 100

Marketing Insider Group

MAY 27, 2023

He led social at Salesforce.com, co-founded Advocate and according to John is now doing something stealth at the time of this writing around an electric car. She also touches on the negative impact of losing your staff and using the wrong technology.

Planning 189

Planning Paid Search Agency Advertising Agencies Marketing & Strategy 189

InsightSquared

NOVEMBER 29, 2017

As owners of the sales tech stack , sales operations directors are always evaluating new sales technology vendors and managing the CRM (typically Salesforce.com ) infrastructure. Most often, this means knowing the ins and outs of Salesforce.com. What Skills Should Directors of Sales Operations Possess?

Work Management 120

Work Management Salesforce.com CRM Deliverability 120

Customer Experience Matrix

MARCH 6, 2016

. ** To put this in perspective: five million clients at $3,000 per client would give Infusionsoft $15 billion revenue, ranking it just behind SAP as the worlds fifth-largest software company and nearly three times Salesforce.com's 2016 revenue of $6.67 In other words, Infusionsoft is growing much more slowly than Salesforce.com.

Small Business Marketing 120

Small Business Marketing Planning Work Management Marketing Management 120