Modern Marketing

SEPTEMBER 19, 2012

The “marketing cloud”, which salesforce.com has hinted at for a while, was announced today at Dreamforce ’12. Marketers who use both Eloqua and salesforce.com will be able to enjoy an enhanced version of the social marketing cloud. Breaking: Salesforce.com Announces the Marketing Cloud. Digital Marketing b2b marketing Buddy Media CMO Eloqua Marc Benioff marketing automation Marketing Cloud Radian6 salesforce.com social marketing cloud social media marketing

Salesforce.com 70

Salesforce.com CMO B2B CRM 70

Modern B2B Marketing

JUNE 4, 2013

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. As recently as this year, salesforce.com’s own customers have rated Marketo as the best marketing solution , continuing a five-year streak of similar affirmation from the salesforce.com customer base.

Salesforce.com 35

Salesforce.com Acquisition Marketo SMB 35

Tomorrow People

FEBRUARY 20, 2013

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition.

Salesforce.com 34

Salesforce.com CRM Cost PR 34

Customer Experience Matrix

MARCH 8, 2011

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot.

Salesforce.com 58

Salesforce.com Hubspot Manticore Vendor 58

The Point

MAY 14, 2009

There are many things that work well in the Webinar invitation below from Salesforce.com, but one of my favorite elements is the smallest: the link at the top left corner that reads: “View on a PDA.” Click and you’re linked to a hosted, plain text, narrow-column version of the same message. In a [.].

Salesforce.com 24

Salesforce.com B2B Link View 24

Customer Experience Matrix

MAY 4, 2011

Am I the only one who missed the April 1 announcement of a strategic alliance between Salesforce.com and Intuit ? Given our industry's endless nattering about whether Salesforce.com will move into marketing automation, this should have attracted more attention (or, at least, enough attention that I would hear about it sooner than I did). Intuit has more than 4 million customers, compared with 90,000 for Salesforce.com. billion for Salesforce.com vs. $16.5

Business 9

Business Salesforce.com Vendor B2C 9

Webbiquity

MAY 23, 2017

Marketing Strategy Mobile Marketing Social Media Marketing Video Marketing B2B digital marketing strategies b2b video marketing Cheryl Joy Cisco Crazy Egg GE Gigamon Juniper Networks MailChimp Mark DiCristina Microsoft National Geographic Salesforce.com Time Warner Cable Business Class

Cable 102

Cable Class Strategy B2B 102

Fathom

APRIL 30, 2014

’ With Spring ’14, salesforce.com has yet again dazzled us with a fantastic new release of salesforce1 mobile, platform, connected and social communities. The post Review: An Admin’s Take on Salesforce.com Spring ’14 appeared first on Fathom. Sales & Marketing Alignment Sales Operations CRM Salesforce.com The word on the street is ‘salesforce1!’

Release 5

Release Salesforce.com Mobile Features 5

Fathom

NOVEMBER 4, 2013

We recently streamlined the stage definitions of our Salesforce.com Opportunity funnel to eliminate any ambiguity across our client services, sales development, business development and inbound marketing teams. We use many sales and marketing tools to increase the productivity of our team.

Sales Cycle 6

Sales Cycle B2B Salesforce.com CRM 6

ANNUITAS

OCTOBER 14, 2014

This week is Dreamforce14 , the Salesforce.com mega-event that takes over half of San Francisco. I revisited a recent ANNUITAS eBook, Change Management – Staying Relevant, Productive and Sane in the Changing Landscape of Demand Generation, co-produced with Mathew Sweezey from Salesforce.com and pulled out two big barriers to change: Lack of Leadership: Change needs to come from the top, and be demonstrated by example. There’s no better time to be a B2B marketer – we know that.

Barriers 86

Barriers CMO Organic Organization 86

Webbiquity

JANUARY 27, 2011

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. So, where does Salesforce.com stand as a marketing automation solution? Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product.

Marketing 9

Marketing Bundling Lead Leads 9

Customer Experience Matrix

DECEMBER 20, 2012

So that’s all fine, but what industry observers really want to know is how Salesforce.com will react. Okay, now we can talk about Salesforce.com. Yes, Salesforce.com gets to leverage those partners’ efforts, saving its own funds for other, more strategic investments.

Eloqua 106

Eloqua Buy Marketing Automation Market2Lead 106

The Point

JUNE 18, 2013

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation.

RFP 99

RFP Sales B2B Content 99

Customer Experience Matrix

JUNE 5, 2012

Salesforce.com yesterday announced agreement to buy social media publishing vendor Buddy Media for $689 million, thereby adding another big fluffy piece to its “marketing cloud”. Just for symmetry, it’s worth pointing out that Salesforce.com acquired its own social monitoring system, Radian6 , in March 2011. Salesforce.com is another story. But Salesforce.com could close those gaps by gradually extending its existing products.

Acquisition 9

Acquisition Vendor Marketo Social Media 9

ANNUITAS

AUGUST 20, 2014

Today we launched our latest eBook, Change Management – Staying Relevant, Predictive and Sane in the Changing Landscape of Demand Generation , a joint venture by Mathew Sweezey , author and Marketing Automation Evangelist for Salesforce.com and Carlos Hidalgo , CEO and Principal, ANNUITAS.

Marketing Automation 54

Marketing Automation Automation Tactics Lead Scoring 54

Sales Intelligence View

SEPTEMBER 15, 2015

Market Intelligence df15 Dreamforce dreamforce 15 dreamforce 2015 dreamforce events dreamforce insideview dreamforce marketing dreamforce parties dreamforce sessions dreamforce talks salesforce CRM insideview salesforce insideview salesforce.com insideview

InsideView 35

InsideView Salesforce.com CRM Marketing 35

Modern Marketing

SEPTEMBER 1, 2011

by Jesse Noyes | Tweet this This is the moment most of the people that flock to Dreamforce each year can’t wait for: salesforce.com’s CEO and Chairman Marc Benioff ‘s keynote addresses. Salesforce.com announced that Heroku for the Enterprise packages were now available.

API 4

API Startup Eloqua Social 4

Modern Marketing

JUNE 29, 2011

by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.

Resources 146

Resources Social Media Wikipedia Public Relations 146

Customer Experience Matrix

NOVEMBER 22, 2013

I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. app exchange customer data management dreamforce exacttarget marketing automation marketing software trends pardot predictive modeling salesforce.com Here are my observations. The big news was for geeks. The main theme of the conference was Salesforce1, a new set of technologies that make it vastly easier to deliver and integrate mobile versions of Salesforce-based applications.

B2C 68

B2C Marketing Automation Automation API 68

The Point

FEBRUARY 11, 2013

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns.

Measurement 55

Measurement Campaign B2B Conversion 55

The Point

MAY 3, 2016

Salesforce has released their “ 2016 State of Marketing Report ”, a massive 70-page tome and the result of surveying nearly 4,000 marketing executives worldwide.

B2B 38

B2B Media Report PR 38

Modern Marketing

NOVEMBER 20, 2013

Expected to draw a whopping 135,000 attendees, the Salesforce.com annual annual event is focused on cloud, mobile, social, and connectivity. by Lauren Harper | Tweet this This week Dreamforce 2013 is bringing buzz and excitement to the city of San Francisco.

Eloqua 71

Eloqua Transparency Hashtag Marketing 71

Modern B2B Marketing

OCTOBER 26, 2011

More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. But the PR team exponentially multiplied the incident’s value to salesforce.com. Social media is how salesforce.com made everything happen.

Search 24

Search B2B Press Conference 24

The ROI Guy

MARCH 28, 2016

Alinean CSO Insights Forbes Pisello Sales Enablement sales execution salesforce.com Value Selling Value Story

Attitudes 31

Attitudes Proposal Differentiation Environment 31

Biznology

JULY 28, 2015

Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. At least, right now, it’s a one man band.

Process 67

Process Research Long Tail Outreach 67

Digital B2B Marketing

JANUARY 10, 2012

Your Turn Will inbound marketing erode list buying, or will companies like Data.com (formerly JigSaw, now part of SalesForce.com) integrate data purchases into B2B sales and marketing operations and make them a key part of day-to-day activity? Buying email marketing lists.

List 58

List Buy Jigsaw Acquisition 58

Fathom

MAY 28, 2015

Visit Fathom’s sister site SalesQuants for more Salesforce.com and sales acceleration resources. Analytics / Big Data Sales & Marketing Alignment Sales Operations Analytics marketing revenue salesforce Salesforce.com

Consulting 35

Consulting CRM Prospect Outreach 35

Customer Experience Matrix

SEPTEMBER 21, 2012

I’m writing this on my way home from Dreamforce, the Salesforce.com user conference that has become the primary industry gathering for marketing automation vendors. If you’re not familiar with Salesforce.com terminology: contacts are linked to an account, while leads are not.

Lead 34

Lead Leads Vendor Conference 34

LeadSloth

SEPTEMBER 8, 2010

If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports Salesforce.com, of course).

Demand 2

Demand Marketing Vendor Forrester 2

Modern Marketing

JULY 29, 2011

We are thrilled that 100% of the data – the lifeblood of all great infographics – behind A History of Dreamforce was supplied by Salesforce.com, then painstakingly visualized by our friends at JESS3. by Joe Chernov | Tweet this There are few skills I value more than speed.

Wikipedia 67

Wikipedia Digg Release Video 67

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs.

Database Marketing 2

Database Marketing Lead Management Automation Lead 2

Tomorrow People

FEBRUARY 20, 2013

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition.

Cost 2

Cost PR Hubspot Impression 2

Modern Marketing

JUNE 25, 2012

Indeed, as Gartner analyst Larry Cannell explained to ComputerWorld , Microsoft has fallen behind enterprise competitors like SAP, Oracle and Salesforce.com when it comes to cranking out truly social tools. Social Media b2b marketing Chatter Eloqua marketing automation Microsoft Salesforce salesforce.com social business social enterprise Yammerby Heidi Melin | Tweet this If you were wondering when Microsoft was going to join the social party, they’ve shown up in a big way.

Gartner 55

Gartner Media Acquisition B2B 55

Industrial Marketing Today

MAY 22, 2017

Here are some stats from the 2016 State of Marketing Report from Salesforce.com. Industrial email marketing is alive and well in 2017 despite what you may heard or read to the contrary. To quote Mark Twain with a slight modification, “The reports of my its death have been greatly exaggerated.”

Industry 93

Industry Salesforce.com Stats Companies 93

Modern Marketing

JULY 12, 2012

Our own CEO likes to refer to Salesforce.com’s Chatter as “my Twitter.”. This is the reason we partnered with Salesforce.com to integrate Chatter, a social networking platform for the enterprise , into our marketing automation platform. Social Media b2b marketing Chatter marketing automation sales and marketing sales and marketing alignment salesforce.com social businessby Jesse Noyes | Tweet this Steve Jobs was an insistent man.

Social Network 48

Social Network Network Barriers Media 48

Webbiquity

MARCH 23, 2011

Salesforce.com ), marketing automation tools and web analytics packages. Social Media Marketing Alterian SM2 analytics Beevolve BP social media failure Buzzlogic Cision Converseon free social media monitoring tools HubSpot Jive Klout Lithium OneRiot Radian6 realtime alerts Salesforce.com Scout Labs social media monitoring tools social monitoring tools Socialmention SproutSocial Sysomos Topsy Trackur UberVU Vosuc workflow

Tools 67

Tools Social Media Price Pricing 67

Sales Intelligence View

MAY 26, 2011

I was skeptical about the news but the profile is owned by a Salesforce.com sales rep. Filed under: Conferences Tagged: B2B , CRM , crm 2.0 , Dreamforce , Sales 2.0 , Sales Data , salesforce.com , Social CRM , social selling , twitter.

B2B 39

B2B Profiling Features Case 39

The ROI Guy

OCTOBER 15, 2014

Adoption CEB CRM Forrester Qvidian ROI Sales Benchmark Index Sales Enablement Sales Tools Sales Training salesforce.com SiriusDecisions Value Selling

Sales 31

Sales Forecast Proposal Storytelling 31

Modern Marketing

OCTOBER 6, 2011

by Jesse Noyes | Tweet this Walking into Salesforce.com’s massive Dreamforce conference recently, a long banner greeted you. Welcome to the Social Enterprise,” it declared.

B2B 56

B2B Media Banner Eloqua 56

Modern Marketing

SEPTEMBER 1, 2011

During his sit down talk with Salesforce.com’s CEO Marc Benioff at Dreamforce 2011 , Schmidt praised Facebook’s founder and chief. “He will be seen in the context as one of the great leaders in our industry. by Jesse Noyes | Tweet this Who will be the next Mark Zuckerberg?

Eloqua 41

Eloqua Trade Mobile Vendor 41