InsightSquared

JUNE 13, 2019

Keynotes for Ramp include Steven Spear , Senior Lecturer at MIT Sloan School of Management and author of, “ The High Velocity Edge ,” and Colin Nanka , Senior Director of Sales Enablement at Salesforce.com , well known for competing in ultramarathons in the world’s most treacherous terrains and spreading the message to “Defeat Average.”

Marketing Management 48

Marketing Management Forecasting Paid Search Agency Marketing Attribution 48

The Point

SEPTEMBER 11, 2017

The ad below from CRM giant Salesforce.com is an exception. And perhaps it’s because of that simplicity that very few LinkedIn ads, in my view as a dedicated ad watcher, take full advantage of the channel with either copy or imagery that are truly engaging. Here are the two key reasons why I think that is: 1.

Paid Search Agency 184

Paid Search Agency Linkedin Demand Generation Agencies Ads 184

Lattice

OCTOBER 24, 2018

You may have a CRM system, such as Salesforce.com, that curates data from previous sales interactions and …

Salesforce.com 154

Salesforce.com Curation CRM 154

Customer Experience Matrix

SEPTEMBER 21, 2012

I’m writing this on my way home from Dreamforce, the Salesforce.com user conference that has become the primary industry gathering for marketing automation vendors. The theme includes easier connectivity to external data, via standard connectors in general and the Salesforce.com AppExchange in particular.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Salesforce.com Marketing Automation 120

Customer Experience Matrix

JUNE 5, 2013

Fresh on the heels of yesterday''s blockbuster ExactTarget / Salesforce.com deal , SAP today announced acquisition of e-commerce vendor hybris software. During their call, the SAP and hybris managers unfairly implied that ExactTarget does nothing but email (without mentioning Salesforce.com or ExactTarget by name).

Work Management 120

Work Management Marketing Management Marketing Automation Services Salesforce.com 120

markempa

MAY 30, 2017

From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. I write for lots of different publications, and now I head up the forward-looking marketing ideas and theories as Principal of Marketing Insight at Salesforce.com. Along with that way, I wrote a book called Marketing Automation for Dummies.

Linkedin 301

Linkedin Research Studies B2B 301

Biznology

DECEMBER 23, 2020

The former marketing executive at Salesforce.com and Box and host of a Mission.org marketing podcast has had to adjust to working with an entirely new leadership team and leading a full company rebrand (and a second rebrand thanks to COVID-19).

B2B Marketing 169

B2B Marketing Salesforce.com Planning B2B 169

InsightSquared

MARCH 14, 2018

It’s present in most clients’ Salesforce.com instances and when present it’s used frequently. No Decision. Poor Qualification. Lost Momentum. In the two lists above “Other” appears as #1 and #2 in the lists. In fact, when present, it is the most frequently selected option for more clients than any other reason.

Salesforce.com 258

Salesforce.com Ad Frequency Work Management Training 258

Biznology

FEBRUARY 17, 2021

Salesforce.com the world’s #1 CRM platform has plans starting at just $25 per month. Look at these plug-and-play (aka out-of-the-box) AI solutions created with smaller budgets in mind: Google launched AI Hub, now in Beta testing and they say its ‘customer-friendly’ pricing will make it a perfect fit for small businesses.

Marketing AI 197

Marketing AI Small Business Marketing Work Management Budget Programs 197

Webbiquity

APRIL 4, 2024

The Cloud Cloud computing has advanced rapidly and grown spectacularly since the development of virtual machines for x86 systems by VMware in 1999 , the spectacular growth of Salesforce.com in the early 2000s, and the launch of Amazon AWS in 2006. Per CloudZero, the global cloud computing market grew from $24.63 billion in 2010 to $156.4

Marketing AI 183

Marketing AI Salesforce.com Enterprise Management Internet Marketing 183

markempa

MAY 22, 2017

Routed leads via automated rules in Salesforce.com. Qualified all leads with inside sales and distributed within two business hours. Used a checklist to update territories often to keep up with changes. The workflow notifies the salesperson and creates a task with a deadline.

Lead Ranking 295

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 295

Customer Experience Matrix

OCTOBER 17, 2014

photo by Dion Hinchcliffe Salesforce.com ’s Dreamforce conference this year was the usual mix of spectacle, congestion, and heart-felt philanthropy. The core technology was acquired when Salesforce.com bought EdgeSpring last June. But nomenclature notwithstanding, the two systems do seem to work together.

Analytics 120

Analytics Process Salesforce.com Allocation 120

Customer Experience Matrix

APRIL 2, 2013

By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company. A loss that big is pretty scary. SaaS economics aren’t supposed to work that way.

Marketo 120

Marketo Salesforce.com Eloqua Marketing Automation Services 120

KoMarketing Associates

JUNE 29, 2016

Salesforce.com. From the group introduction: Salesforce.com. Admin Stephen Cummins runs the Salesforce.com group like a high quality magazine , carefully vetting submissions so engagement, dialogue, and value for members can be better realized. Salesforce app ecosystem. Future trends. Data Science. Highly Selective.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Salesforce.com 141

Customer Experience Matrix

DECEMBER 20, 2012

So that’s all fine, but what industry observers really want to know is how Salesforce.com will react. Okay, now we can talk about Salesforce.com. Yes, Salesforce.com gets to leverage those partners’ efforts, saving its own funds for other, more strategic investments. Wouldn’t that be nice? We’ll see how they handle it.

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

Webbiquity

SEPTEMBER 13, 2022

Launched in 1999 with the founding of Salesforce.com (or Concur , though it didn’t start as a SaaS firm), it’s worth over $170 billion today , and has grown 500% in just the past seven years. Contributed post. Few industries in history have grown as rapidly as the SaaS (software as a service) space.

Lead Ranking 54

Lead Ranking Business Cross-Selling Sales Cycle 54

Customer Experience Matrix

APRIL 9, 2014

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. At that time, the marketing product was missing key marketing automation features including lead scoring, multi-step workflows, and integration with Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

The Point

JANUARY 30, 2018

When you’re an established company, say: Salesforce.com or Microsoft, how people feel about your company on an emotional level – based on the sum total of their interactions with that company — can have a significant impact on how and why they invest in your product. Branding Doesn’t Matter.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168

ANNUITAS

AUGUST 20, 2014

Today we launched our latest eBook, Change Management – Staying Relevant, Predictive and Sane in the Changing Landscape of Demand Generation , a joint venture by Mathew Sweezey , author and Marketing Automation Evangelist for Salesforce.com and Carlos Hidalgo , CEO and Principal, ANNUITAS. What is your strategic focus?

Marketing Automation 100

Marketing Automation Work Management Salesforce.com Automation 100

Customer Experience Matrix

JUNE 27, 2014

The one objective distinction is that FlipTop is publicly listed on the Salesforce.com App Exchange, meaning it has passed the Salesforce.com security reviews. There are existing connectors for Salesforce.com, Marketo , and Eloqua and it’s fairly easy to connect with others. So what makes Fliptop different from its competitors?

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Webbiquity

MAY 2, 2017

Includes team collaboration calendars, content project management, a content repository, integration with Salesforce.com, and content performance analytics. A B2B marketing operations platform that supports planning, executing, distributing, and analyzing full-funnel content. Pricing: starts at $3,500 per month. Showcase reviews: SnapApp.

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

Martech

SEPTEMBER 20, 2021

. “Salesforce automation has left sellers behind and has become about salesforce automation,” said Nate Skinner, Global SVP of Marketing for Oracle Advertising and CX (referring to CRM across the board, not just — but clearly including — Salesforce.com). “Very few traditional CRM systems actually help sellers sell.

Work Management 137

Work Management Marketing Management Salesforce.com Sales Qualified Leads 137

Marketing Insider Group

MAY 27, 2023

He led social at Salesforce.com, co-founded Advocate and according to John is now doing something stealth at the time of this writing around an electric car. She also touches on the negative impact of losing your staff and using the wrong technology.

Lead Ranking 236

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 236

InsightSquared

MARCH 29, 2018

As these companies grew – Eloqua, Marketo, and HubSpot all enjoyed successful IPOs; Pardot was acquired by Salesforce.com – so too did their promises. Not only would they help marketers tie leads to campaigns, but they would also reveal something more anticipated than Al Capone’s tomb: Marketing’s impact on revenue generated.

Marketing Automation Services 184

Marketing Automation Services Marketing Management Vendors Marketing Automation 184

InsightSquared

DECEMBER 19, 2017

When it comes to updating workflows in Salesforce.com (or another CRM system) or debugging things gone awry, they don’t need their hands held. Salesforce.com is the go-to CRM for most companies, so that’s where sales ops analysts end up spending most of their time. What are Sales Operations Analysts Responsible for?

Salesforce.com 136

Salesforce.com Work Management CRM Distribution 136

Convince & Convert

JULY 28, 2015

According to the superlative study from Salesforce.com on social media ad results (Salesforce is a sponsor of my Social Pros podcast) , the average cost-per-click on Facebook ads in Q1 2015 was 39 cents. Summary: you are spending 50 cents each to “acquire” someone that is unlikely to do what you need them to do.

Facebook 166

Facebook Advertising Advertisements Buy 166

Customer Experience Matrix

OCTOBER 17, 2012

It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. I still doubt Salesforce.com will get the message any time soon, but maybe they'll start to reconsider.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

OCTOBER 24, 2014

This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow.

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

ANNUITAS

OCTOBER 14, 2014

This week is Dreamforce14 , the Salesforce.com mega-event that takes over half of San Francisco. Blog Buyer''s Journey Change Management Dreamforce Mathew Sweezy Salesforce.com' That’s just not that easy to do while trying to drive demand for your organization. The importance of vision of a CMO or CEO cannot be understated.

Marketing Management 100

Marketing Management Peer-to-peer Salesforce.com B2B Marketing 100

Zoominfo

JULY 6, 2021

One early adopter of inside sales was Marc Benioff, CEO and founder at Salesforce.com. By Benioff ‘s own admission, Salesforce.com “grew their company for the first five or six years with a telesales [or inside sales] model.”

Lead Ranking 147

Lead Ranking Ideal Customer Profiles Salesforce.com Paid Search Agency 147

Customer Experience Matrix

MARCH 6, 2016

. ** To put this in perspective: five million clients at $3,000 per client would give Infusionsoft $15 billion revenue, ranking it just behind SAP as the worlds fifth-largest software company and nearly three times Salesforce.com's 2016 revenue of $6.67 In other words, Infusionsoft is growing much more slowly than Salesforce.com.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

ANNUITAS

OCTOBER 27, 2016

Cash-to-quote solution provider Apttus has reaped benefits from account-based targeting of Salesforce.com customers but still maintains a “…really balanced marketing mix … investing in growing the Apttus brand,” and “…still doing broader demand generation.”.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

Customer Experience Matrix

MARCH 26, 2015

For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - ad inventory. sales stages.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Webbiquity

APRIL 27, 2017

Owned by Salesforce.com. Showcase reviews: Marketing Insider Group, StoreYa Blog. 4) Desk.com. Google Review Count: 141. Multi-channel help desk software with ticketing, case management, self-service support, and reporting. Pricing: $20/$60/$100 per agent per month. Showcase reviews: AppStorm. 5) Freshdesk. Google Review Count: 114.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

The Point

FEBRUARY 11, 2013

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. I sat down with her recently to find out more about her company and what makes their solution different.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

ViewPoint

AUGUST 28, 2013

Companies must take the lead and make sure their sales people are familiar with the new paradigm, says my latest guest on PowerViews, Nick Stein, senior director of marketing and communications at Salesforce.com, the enterprise cloud software heavyweight. Twitter: @stein_nick. The next PowerViews will be with Chris Snell of Care.com.

Enterprise Management 120

Enterprise Management Work Management Salesforce.com Marketing Management 120

Customer Experience Matrix

JANUARY 31, 2014

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Simple contact management is built into the system, or users can integrate with Salesforce.com, vTiger, SecondCRM, Wordpress, and Zoho.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120