Oracle

SEPTEMBER 19, 2012

The “marketing cloud”, which salesforce.com has hinted at for a while, was announced today at Dreamforce ’12. Marketers who use both Eloqua and salesforce.com will be able to enjoy an enhanced version of the social marketing cloud. Breaking: Salesforce.com Announces the Marketing Cloud. Digital Marketing b2b marketing Buddy Media CMO Eloqua Marc Benioff marketing automation Marketing Cloud Radian6 salesforce.com social marketing cloud social media marketing

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Salesforce.com Eloqua CMO CRM 214

Oracle

SEPTEMBER 1, 2011

by Jesse Noyes | Tweet this This is the moment most of the people that flock to Dreamforce each year can’t wait for: salesforce.com’s CEO and Chairman Marc Benioff ‘s keynote addresses. But it was also about Salesforce.com’s investments as it pushes deeper into enterprise operations market. Salesforce.com announced that Heroku for the Enterprise packages were now available.

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Salesforce.com Eloqua API Startup 148

Tomorrow People

FEBRUARY 20, 2013

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition. Alistair Norman, Marketing Director at Tomorrow People commented, “Workbooks is not only far more cost-effective than Salesforce.com, it is also more intuitive for our users and much easier for us to customise.

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Salesforce.com CRM PR Hubspot 179

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. To learn how we marketing types can get more from Salesforce.com, I spoke recently to David Taber, CEO of CRM consultancy Saleslogistix and author of the Prentice-Hall book, Salesforce.com Secrets of Success.

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Salesforce.com Conversion Lead Nurturing Database Marketing 141

LeadSloth

SEPTEMBER 8, 2010

If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports Salesforce.com, of course). Clearly, Salesforce.com is the safe CRM choice if you want to hook up a Marketing Automation system, because it’s supported by all Marketing Automation vendors.

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Salesforce.com CRM Marketing Automation Automation 128

Customer Experience Matrix

MAY 4, 2011

Am I the only one who missed the April 1 announcement of a strategic alliance between Salesforce.com and Intuit ? Given our industry's endless nattering about whether Salesforce.com will move into marketing automation, this should have attracted more attention (or, at least, enough attention that I would hear about it sooner than I did). Intuit has more than 4 million customers, compared with 90,000 for Salesforce.com. billion for Salesforce.com vs. $16.5

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Salesforce.com Vendor Small Business B2C 142

Customer Experience Matrix

MARCH 16, 2012

Salesforce.com yesterday announced the launch of Site.com , an enterprise-class Web site management system. The news didn’t seem to get much attention, perhaps because Salesforce.com itself pretty much buried it. But Salesforce.com VP of Product Management Anshu Sharma did post a detailed explanation of the rationale on a Salesforce.com blog. That’s the first Salesforce.com reference I can find to a “digital marketing platform”.

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Salesforce.com Sites Marketing Automation Features 164

Tomorrow People

FEBRUARY 20, 2013

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition. Alistair Norman, Marketing Director at Tomorrow People commented, “Workbooks is not only far more cost-effective than Salesforce.com, it is also more intuitive for our users and much easier for us to customise.

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Salesforce.com CRM PR Hubspot 120

Webbiquity

JANUARY 27, 2011

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. So, where does Salesforce.com stand as a marketing automation solution? Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product. So, when should Salesforce.com make your marketing automation software shortlist? However, the verdict is that Salesforce.com is a great place to start with marketing automation.

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Salesforce.com Software Marketing Automation Automation 130

Customer Experience Matrix

SEPTEMBER 2, 2011

I spent most of this week at Salesforce.com ’s Dreamforce conference. So I wouldn’t be surprised to see Salesforce encourage third party developers to build marketing automation systems using Salesforce's Force.com and Heroku platforms and Database.com database, or to see them encourage existing vendors to migrate to the Salesforce.com infrastructure. salesforce.com dreamforce revenue performance management enterprise software b2b marketing automation

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Salesforce.com Marketing Automation Automation Vendor 171

Fathom

APRIL 30, 2014

’ With Spring ’14, salesforce.com has yet again dazzled us with a fantastic new release of salesforce1 mobile, platform, connected and social communities. The post Review: An Admin’s Take on Salesforce.com Spring ’14 appeared first on Fathom. Sales & Marketing Alignment Sales Operations CRM Salesforce.com The word on the street is ‘salesforce1!’

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Salesforce.com Review Release Mobile 80

Marketo

JUNE 4, 2013

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform.

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Salesforce.com Acquisition Marketo SMB 101

Customer Experience Matrix

JUNE 5, 2012

Salesforce.com yesterday announced agreement to buy social media publishing vendor Buddy Media for $689 million, thereby adding another big fluffy piece to its “marketing cloud”. Just for symmetry, it’s worth pointing out that Salesforce.com acquired its own social monitoring system, Radian6 , in March 2011. Salesforce.com is another story. But Salesforce.com could close those gaps by gradually extending its existing products.

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Salesforce.com Buy Acquisition Marketo 177

Customer Experience Matrix

MARCH 8, 2011

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. And the current frogs are all small enough that a powerful newcomer could displace them, especially if it had a natural entry point such as, oh, Google AdWords or Salesforce.com’s CRM system.

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Salesforce.com Hubspot Manticore Google 178

Fathom

NOVEMBER 4, 2013

We recently streamlined the stage definitions of our Salesforce.com Opportunity funnel to eliminate any ambiguity across our client services, sales development, business development and inbound marketing teams. The post Salesforce.com Simple Stage Definitions Driven by Prospect/Client Commitment appeared first on Fathom. We use many sales and marketing tools to increase the productivity of our team.

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Salesforce.com Prospect Sales Cycle Inbound Marketing 73

Marketo

JULY 25, 2010

As a Salesforce.com user group leader, I often talk to marketers who are looking to get more and/or better data out of their Salesforce.com system. Because of this, many marketers have picked up Salesforce.com admin skills that are highly valued at their companies. . This isn’t a surprise since Salesforce.com has over 55K customers – and campaign and lead management are key features of the system. Salesforce.com Certification: it’s for Marketers, too!

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Salesforce.com Class Sample Marketo 61

Marketo

JULY 30, 2009

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. David is the CEO of SalesLogistix, a specialist Salesforce.com implementer focused on improving business processes for Sales and Marketing alignment and effectiveness. The next interview in the B2B Marketing Thought Leader interview series is with David Taber.

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Salesforce.com Best Practice Practices Sales Cycle 63

B2B Lead Generation

MARCH 27, 2005

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS. He writes, "I dont have to spend my day with my head buried in Salesforce.com. He writes, "I dont have to spend my day with my head buried in Salesforce.com.

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RSS Salesforce.com Sales Lead Lead Generation 120

Marketo

NOVEMBER 3, 2009

Once again Salesforce.com has delivered a great set of new features for Marketers in the Winter 10 release. If you are still catching up from the last release check out this post on Marketing features from Salesforce.com Summer 09. New Campaign Features: Campaign Scoreboard is a new feature that provides two benefits- Campaign Summaries and Dynamic Campaign Viewing. Want to know more about this release and everything else Salesforce.com ?

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Salesforce.com Features Field Release 54

Marketo

AUGUST 12, 2010

I had accepted this as part of the job of being a marketer, until I started using the Salesforce.com AppExchange. The Salesforce.com AppExchange is a collection of cloud computing applications, all of which are pre-integrated with Salesforce.com. On this site you can easily find, test drive and install hundreds of pre-integrated applications from Salesforce.com partners and customer community.

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Salesforce.com Resources Test Marketo 58

Vidyard

JULY 21, 2014

“Companies are looking to transform the way they connect with customers, partners and employees to thrive in the social era and mobile era,” said Leyla Seka, vice president AppExchange and Partner Operations, salesforce.com. The post Vidyard Launches Video App on Salesforce.com’s AppExchange, the World’s Leading Business Apps Marketplace appeared first on Vidyard.

Salesforce.com 50

Salesforce.com Mail Demand Generation Training 50

Vidyard

JULY 21, 2014

“Companies are looking to transform the way they connect with customers, partners and employees to thrive in the social era and mobile era,” said Leyla Seka, vice president AppExchange and Partner Operations, salesforce.com. The post Vidyard Launches Video App on Salesforce.com’s AppExchange, the World’s Leading Business Apps Marketplace appeared first on Vidyard.

Salesforce.com 50

Salesforce.com Mail Demand Generation Training 50

Marketo

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products. In the demo, a salesforce.com rep tweeted out about a product issue.

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Salesforce.com Social Network Network Viral 52

Lattice

OCTOBER 24, 2018

You may have a CRM system, such as Salesforce.com, that curates data from previous sales interactions and

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Salesforce.com Curation CRM Interactive 136

The Point

SEPTEMBER 11, 2017

The ad below from CRM giant Salesforce.com is an exception. B2B Marketing Copywriting Creative Demand Generation Demand Generation Agencies Event Promotion Graphic Design PPC Advertising Social Media Social PPC White Paper Marketing linkedin advertising LinkedIn Sponsored Posts LinkedIn Sponsored Updates online advertising Online Advertising Agency Paid Social Advertising Paid Social Media PPC advertising salesforce.com Social Advertising social PPC

Linkedin 152

Linkedin Ads Work PPC 152

LeanData

AUGUST 5, 2014

Groove Digital Marketing: If you are an executive at a larger organization, you may be very familiar with the disconnect between sales and marketing. Marketing talks about leads and lead generation , sales tends to talk about target accounts and outreach to close those target accounts.

Salesforce.com 40

Salesforce.com Outreach Lead Generation Target 40

LeanData

AUGUST 5, 2014

Groove Digital Marketing: If you are an executive at a larger organization, you may be very familiar with the disconnect between sales and marketing. Marketing talks about leads and lead generation , sales tends to talk about target accounts and outreach to close those target accounts.

Salesforce.com 40

Salesforce.com Outreach Lead Generation Target 40

Oracle

NOVEMBER 20, 2013

Expected to draw a whopping 135,000 attendees, the Salesforce.com annual annual event is focused on cloud, mobile, social, and connectivity. Marketing Efficiency #DF13 Compendium Content Marketing Dreamforce 2013 Dreamforce takeaways employees empowerment leadership Marc Benioff Marissa Mayer marketing takeaways mobile prioritization salesforce.com usability Yahoo by Lauren Harper | Tweet this This week Dreamforce 2013 is bringing buzz and excitement to the city of San Francisco.

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Business Salesforce.com Eloqua Efficiency 211

Lattice

OCTOBER 24, 2018

Recently, VentureBeat dropped news that Salesforce.com is rumored to announce its Analytics Cloud at Dreamforce in a few

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Salesforce.com Analytics Sales Marketing 100

Oracle

AUGUST 17, 2011

Google, or Apple or even Salesforce.com is born. We’re also thrilled to have Salesforce.com ’s Senior Vice President of Marketing, Kraig Swensrud making the introductions in the session. Revenue Performance Management Adobe Ann Lewnes Christine Heckart CMO Dreamforce Dreamforce 2011 Kraig Swensrud marketing performance NetApp revenue performance sales and marketing alignment salesforce.comby Joe Payne | Tweet this There’s a mythology that surrounds the entrepreneur.

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Salesforce.com Eloqua CMO Measurement 201

Sales Intelligence View

SEPTEMBER 15, 2015

Market Intelligence df15 Dreamforce dreamforce 15 dreamforce 2015 dreamforce events dreamforce insideview dreamforce marketing dreamforce parties dreamforce sessions dreamforce talks salesforce CRM insideview salesforce insideview salesforce.com insideviewInsideView’s Open Lounge at Dreamforce started of […].

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InsideView Salesforce.com CRM Marketing 70

Sales Intelligence View

SEPTEMBER 24, 2014

Conferences Dreamforce Funnel Marketing Tips and Tricks B2b Events Event Marketing Event Marketing Strategy field marketing ROI salesforce.com Attending Dreamforce this October? If so, check out eve […].

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ROI Field Salesforce.com Conference 65

Oracle

FEBRUARY 8, 2011

Speaking of production, were are doubly thrilled that our partner, JESS3, won a special Best Production award for the work they’ve done with us, Salesforce.com ( State of Cloud Computing ) and even for themselves ( State of the Internet ). by Joe Chernov | Tweet this. The best kind of praise comes when you aren’t expecting it, much less looking for it. Last year, Eloqua became the most award-winning content marketers in the Revenue Performance Management space.

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Video Best Wikipedia B2B 201

Oracle

SEPTEMBER 1, 2011

During his sit down talk with Salesforce.com’s CEO Marc Benioff at Dreamforce 2011 , Schmidt praised Facebook’s founder and chief. “He will be seen in the context as one of the great leaders in our industry. Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). Marketing Efficiency #DF11 cloud computing Dreamforce Dreamforce 2011 Eric Schmidt google Salesforce salesforce.com

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Mobile Facebook Eloqua Salesforce.com 187

Oracle

JULY 12, 2012

Our own CEO likes to refer to Salesforce.com’s Chatter as “my Twitter.”. This is the reason we partnered with Salesforce.com to integrate Chatter, a social networking platform for the enterprise , into our marketing automation platform. Social Media b2b marketing Chatter marketing automation sales and marketing sales and marketing alignment salesforce.com social businessby Jesse Noyes | Tweet this Steve Jobs was an insistent man.

Social Network 187

Social Network Network Social Salesforce.com 187

Oracle

MARCH 4, 2011

Salesforce.com thinks the SaaS industry is ready for a re-launch. Cloud 2 ” is now the fundamental underpinning of Salesforce.com’s application strategy. Salesforce.com is committed to building a powerful development platform. At Cloudforce, Salesforce.com again showcased the ability to use the Force.com platform for rapid application development. by Andrew Sinclair | Tweet this. Salesforce Keynotes are quickly becoming legendary for their marketing polish.

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Salesforce.com Digg Eloqua API 174

Oracle

MAY 18, 2011

As an example of this, Ernst pointed to Salesforce.com. Demand Generation B2B b2b marketing Content Marketing crm DemandCon Forrester Research Jeff Ernst lead management Lead Nurturing Salesforce salesforce.com stories storytelling TEDby Jesse Noyes | Tweet this. Jeff Ernst would like you to know that people don’t give a hoot about your product. They care about why you bothered to build it, package it and sell it.

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Demand Generation Storytelling Demand Generation 215