Breaking: Salesforce.com Announces the Marketing Cloud. So What is It?

Oracle

The “marketing cloud”, which salesforce.com has hinted at for a while, was announced today at Dreamforce ’12. Marketers who use both Eloqua and salesforce.com will be able to enjoy an enhanced version of the social marketing cloud. Breaking: Salesforce.com Announces the Marketing Cloud. Digital Marketing b2b marketing Buddy Media CMO Eloqua Marc Benioff marketing automation Marketing Cloud Radian6 salesforce.com social marketing cloud social media marketing

Dreamforce 2011: Salesforce.com Talks Platforms #DF11

Oracle

by Jesse Noyes | Tweet this This is the moment most of the people that flock to Dreamforce each year can’t wait for: salesforce.com’s CEO and Chairman Marc Benioff ‘s keynote addresses. But it was also about Salesforce.com’s investments as it pushes deeper into enterprise operations market. Salesforce.com announced that Heroku for the Enterprise packages were now available.

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Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM

Tomorrow People

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition. Alistair Norman, Marketing Director at Tomorrow People commented, “Workbooks is not only far more cost-effective than Salesforce.com, it is also more intuitive for our users and much easier for us to customise.

Getting the Most from Salesforce.com: A Conversation with David Taber

The Point

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. To learn how we marketing types can get more from Salesforce.com, I spoke recently to David Taber, CEO of CRM consultancy Saleslogistix and author of the Prentice-Hall book, Salesforce.com Secrets of Success.

Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports Salesforce.com, of course). Clearly, Salesforce.com is the safe CRM choice if you want to hook up a Marketing Automation system, because it’s supported by all Marketing Automation vendors.

Intuit / Salesforce.com Alliance Is No April Fool's Joke

Customer Experience Matrix

Am I the only one who missed the April 1 announcement of a strategic alliance between Salesforce.com and Intuit ? Given our industry's endless nattering about whether Salesforce.com will move into marketing automation, this should have attracted more attention (or, at least, enough attention that I would hear about it sooner than I did). Intuit has more than 4 million customers, compared with 90,000 for Salesforce.com. billion for Salesforce.com vs. $16.5

Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?

Customer Experience Matrix

Salesforce.com yesterday announced the launch of Site.com , an enterprise-class Web site management system. The news didn’t seem to get much attention, perhaps because Salesforce.com itself pretty much buried it. But Salesforce.com VP of Product Management Anshu Sharma did post a detailed explanation of the rationale on a Salesforce.com blog. That’s the first Salesforce.com reference I can find to a “digital marketing platform”.

Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM

Tomorrow People

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition. Alistair Norman, Marketing Director at Tomorrow People commented, “Workbooks is not only far more cost-effective than Salesforce.com, it is also more intuitive for our users and much easier for us to customise.

Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. So, where does Salesforce.com stand as a marketing automation solution? Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product. So, when should Salesforce.com make your marketing automation software shortlist? However, the verdict is that Salesforce.com is a great place to start with marketing automation.

Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.

Customer Experience Matrix

I spent most of this week at Salesforce.com ’s Dreamforce conference. So I wouldn’t be surprised to see Salesforce encourage third party developers to build marketing automation systems using Salesforce's Force.com and Heroku platforms and Database.com database, or to see them encourage existing vendors to migrate to the Salesforce.com infrastructure. salesforce.com dreamforce revenue performance management enterprise software b2b marketing automation

Review: An Admin’s Take on Salesforce.com Spring ’14

Fathom

’ With Spring ’14, salesforce.com has yet again dazzled us with a fantastic new release of salesforce1 mobile, platform, connected and social communities. The post Review: An Admin’s Take on Salesforce.com Spring ’14 appeared first on Fathom. Sales & Marketing Alignment Sales Operations CRM Salesforce.com The word on the street is ‘salesforce1!’

Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Marketo

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform.

Salesforce.com and Oracle Buy Social Marketing Systems: Not the End of Marketing As We Know It

Customer Experience Matrix

Salesforce.com yesterday announced agreement to buy social media publishing vendor Buddy Media for $689 million, thereby adding another big fluffy piece to its “marketing cloud”. Just for symmetry, it’s worth pointing out that Salesforce.com acquired its own social monitoring system, Radian6 , in March 2011. Salesforce.com is another story. But Salesforce.com could close those gaps by gradually extending its existing products.

The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. And the current frogs are all small enough that a powerful newcomer could displace them, especially if it had a natural entry point such as, oh, Google AdWords or Salesforce.com’s CRM system.

Salesforce.com Simple Stage Definitions Driven by Prospect/Client Commitment

Fathom

We recently streamlined the stage definitions of our Salesforce.com Opportunity funnel to eliminate any ambiguity across our client services, sales development, business development and inbound marketing teams. The post Salesforce.com Simple Stage Definitions Driven by Prospect/Client Commitment appeared first on Fathom. We use many sales and marketing tools to increase the productivity of our team.

Salesforce.com Certification: it’s for Marketers, too!

Marketo

As a Salesforce.com user group leader, I often talk to marketers who are looking to get more and/or better data out of their Salesforce.com system. Because of this, many marketers have picked up Salesforce.com admin skills that are highly valued at their companies. . This isn’t a surprise since Salesforce.com has over 55K customers – and campaign and lead management are key features of the system. Salesforce.com Certification: it’s for Marketers, too!

Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success

Marketo

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. David is the CEO of SalesLogistix, a specialist Salesforce.com implementer focused on improving business processes for Sales and Marketing alignment and effectiveness. The next interview in the B2B Marketing Thought Leader interview series is with David Taber.

B2B Lead Generation Blog: Sales Leads Via RSS via Salesforce.com

B2B Lead Generation

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS. He writes, "I dont have to spend my day with my head buried in Salesforce.com. He writes, "I dont have to spend my day with my head buried in Salesforce.com.

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Marketing Features in Salesforce.com Winter 10

Marketo

Once again Salesforce.com has delivered a great set of new features for Marketers in the Winter 10 release. If you are still catching up from the last release check out this post on Marketing features from Salesforce.com Summer 09. New Campaign Features: Campaign Scoreboard is a new feature that provides two benefits- Campaign Summaries and Dynamic Campaign Viewing. Want to know more about this release and everything else Salesforce.com ?

The Salesforce.com AppExchange – A Time Saving Resource for Marketers

Marketo

I had accepted this as part of the job of being a marketer, until I started using the Salesforce.com AppExchange. The Salesforce.com AppExchange is a collection of cloud computing applications, all of which are pre-integrated with Salesforce.com. On this site you can easily find, test drive and install hundreds of pre-integrated applications from Salesforce.com partners and customer community.

Vidyard Launches Video App on Salesforce.com’s AppExchange, the World’s Leading Business Apps Marketplace

Vidyard

“Companies are looking to transform the way they connect with customers, partners and employees to thrive in the social era and mobile era,” said Leyla Seka, vice president AppExchange and Partner Operations, salesforce.com. The post Vidyard Launches Video App on Salesforce.com’s AppExchange, the World’s Leading Business Apps Marketplace appeared first on Vidyard.

Vidyard Launches Video App on Salesforce.com’s AppExchange, the World’s Leading Business Apps Marketplace

Vidyard

“Companies are looking to transform the way they connect with customers, partners and employees to thrive in the social era and mobile era,” said Leyla Seka, vice president AppExchange and Partner Operations, salesforce.com. The post Vidyard Launches Video App on Salesforce.com’s AppExchange, the World’s Leading Business Apps Marketplace appeared first on Vidyard.

Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com

Marketo

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products. In the demo, a salesforce.com rep tweeted out about a product issue.

Manage, Monitor, and Merge Data-Driven Sales Metrics

Lattice

You may have a CRM system, such as Salesforce.com, that curates data from previous sales interactions and

Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

The ad below from CRM giant Salesforce.com is an exception. B2B Marketing Copywriting Creative Demand Generation Demand Generation Agencies Event Promotion Graphic Design PPC Advertising Social Media Social PPC White Paper Marketing linkedin advertising LinkedIn Sponsored Posts LinkedIn Sponsored Updates online advertising Online Advertising Agency Paid Social Advertising Paid Social Media PPC advertising salesforce.com Social Advertising social PPC

How Salesforce.com Users Can Close the Gap Between Marketing and Sales

LeanData

Groove Digital Marketing: If you are an executive at a larger organization, you may be very familiar with the disconnect between sales and marketing. Marketing talks about leads and lead generation , sales tends to talk about target accounts and outreach to close those target accounts.

How Salesforce.com Users Can Close the Gap Between Marketing and Sales

LeanData

Groove Digital Marketing: If you are an executive at a larger organization, you may be very familiar with the disconnect between sales and marketing. Marketing talks about leads and lead generation , sales tends to talk about target accounts and outreach to close those target accounts.

8 Key Business Takeaways From Yahoo! CEO Marissa Mayer

Oracle

Expected to draw a whopping 135,000 attendees, the Salesforce.com annual annual event is focused on cloud, mobile, social, and connectivity. Marketing Efficiency #DF13 Compendium Content Marketing Dreamforce 2013 Dreamforce takeaways employees empowerment leadership Marc Benioff Marissa Mayer marketing takeaways mobile prioritization salesforce.com usability Yahoo by Lauren Harper | Tweet this This week Dreamforce 2013 is bringing buzz and excitement to the city of San Francisco.

Dreamforce: Ending the “Accidental Revenue” Myth

Oracle

Google, or Apple or even Salesforce.com is born. We’re also thrilled to have Salesforce.com ’s Senior Vice President of Marketing, Kraig Swensrud making the introductions in the session. Revenue Performance Management Adobe Ann Lewnes Christine Heckart CMO Dreamforce Dreamforce 2011 Kraig Swensrud marketing performance NetApp revenue performance sales and marketing alignment salesforce.comby Joe Payne | Tweet this There’s a mythology that surrounds the entrepreneur.

What Do Sales and Marketing Leaders have to Say about the Salesforce Analytics Cloud?

Lattice

Recently, VentureBeat dropped news that Salesforce.com is rumored to announce its Analytics Cloud at Dreamforce in a few

Open Lounge: Day One Inspires at Dreamforce

Sales Intelligence View

Market Intelligence df15 Dreamforce dreamforce 15 dreamforce 2015 dreamforce events dreamforce insideview dreamforce marketing dreamforce parties dreamforce sessions dreamforce talks salesforce CRM insideview salesforce insideview salesforce.com insideviewInsideView’s Open Lounge at Dreamforce started of […].

We Crush Our Event ROI at Dreamforce Each Year—Here’s How We Do It!

Sales Intelligence View

Conferences Dreamforce Funnel Marketing Tips and Tricks B2b Events Event Marketing Event Marketing Strategy field marketing ROI salesforce.com Attending Dreamforce this October? If so, check out eve […].

ROI 65

Eric Schmidt: The Next Facebook will be Social, Mobile & Local

Oracle

During his sit down talk with Salesforce.com’s CEO Marc Benioff at Dreamforce 2011 , Schmidt praised Facebook’s founder and chief. “He will be seen in the context as one of the great leaders in our industry. Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). Marketing Efficiency #DF11 cloud computing Dreamforce Dreamforce 2011 Eric Schmidt google Salesforce salesforce.com

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Private Social Networks and the “Bathroom Moment”

Oracle

Our own CEO likes to refer to Salesforce.com’s Chatter as “my Twitter.”. This is the reason we partnered with Salesforce.com to integrate Chatter, a social networking platform for the enterprise , into our marketing automation platform. Social Media b2b marketing Chatter marketing automation sales and marketing sales and marketing alignment salesforce.com social businessby Jesse Noyes | Tweet this Steve Jobs was an insistent man.

The 10 Best B2B Videos

Oracle

Speaking of production, were are doubly thrilled that our partner, JESS3, won a special Best Production award for the work they’ve done with us, Salesforce.com ( State of Cloud Computing ) and even for themselves ( State of the Internet ). by Joe Chernov | Tweet this. The best kind of praise comes when you aren’t expecting it, much less looking for it. Last year, Eloqua became the most award-winning content marketers in the Revenue Performance Management space.

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May The Force Be With You: 4 Takeaways From Cloudforce 2011

Oracle

Salesforce.com thinks the SaaS industry is ready for a re-launch. Cloud 2 ” is now the fundamental underpinning of Salesforce.com’s application strategy. Salesforce.com is committed to building a powerful development platform. At Cloudforce, Salesforce.com again showcased the ability to use the Force.com platform for rapid application development. by Andrew Sinclair | Tweet this. Salesforce Keynotes are quickly becoming legendary for their marketing polish.

DemandCon: Why Storytelling Drives Demand Generation [Video]

Oracle

As an example of this, Ernst pointed to Salesforce.com. Demand Generation B2B b2b marketing Content Marketing crm DemandCon Forrester Research Jeff Ernst lead management Lead Nurturing Salesforce salesforce.com stories storytelling TEDby Jesse Noyes | Tweet this. Jeff Ernst would like you to know that people don’t give a hoot about your product. They care about why you bothered to build it, package it and sell it.