Customer Experience Matrix

MAY 4, 2011

Am I the only one who missed the April 1 announcement of a strategic alliance between Salesforce.com and Intuit ? Given our industry's endless nattering about whether Salesforce.com will move into marketing automation, this should have attracted more attention (or, at least, enough attention that I would hear about it sooner than I did). Intuit has more than 4 million customers, compared with 90,000 for Salesforce.com. billion for Salesforce.com vs. $16.5

Salesforce.com 120

Salesforce.com Small Business Vendor B2C 120

Webbiquity

JANUARY 27, 2011

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. So, where does Salesforce.com stand as a marketing automation solution? Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product.

Salesforce.com 130

Salesforce.com Software Marketing Automation Automation 130

Tomorrow People

FEBRUARY 20, 2013

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition.

Salesforce.com 156

Salesforce.com CRM Cost PR 156

Tomorrow People

FEBRUARY 20, 2013

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition.

Salesforce.com 156

Salesforce.com CRM Cost PR 156

LeadSloth

SEPTEMBER 8, 2010

If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports Salesforce.com, of course).

Salesforce.com 130

Salesforce.com CRM Marketing Automation Automation 130

Customer Experience Matrix

MARCH 16, 2012

Salesforce.com yesterday announced the launch of Site.com , an enterprise-class Web site management system. The news didn’t seem to get much attention, perhaps because Salesforce.com itself pretty much buried it. But Salesforce.com VP of Product Management Anshu Sharma did post a detailed explanation of the rationale on a Salesforce.com blog. That’s the first Salesforce.com reference I can find to a “digital marketing platform”.

Salesforce.com 120

Salesforce.com Sites Features Marketing Automation 120

Fathom

APRIL 30, 2014

’ With Spring ’14, salesforce.com has yet again dazzled us with a fantastic new release of salesforce1 mobile, platform, connected and social communities. The post Review: An Admin’s Take on Salesforce.com Spring ’14 appeared first on Fathom. Sales & Marketing Alignment Sales Operations CRM Salesforce.com The word on the street is ‘salesforce1!’

Salesforce.com 60

Salesforce.com Review Release Mobile 60

Customer Experience Matrix

SEPTEMBER 2, 2011

I spent most of this week at Salesforce.com ’s Dreamforce conference. So I wouldn’t be surprised to see Salesforce encourage third party developers to build marketing automation systems using Salesforce's Force.com and Heroku platforms and Database.com database, or to see them encourage existing vendors to migrate to the Salesforce.com infrastructure. salesforce.com dreamforce revenue performance management enterprise software b2b marketing automation

Salesforce.com 120

Salesforce.com Marketing Automation Automation Vendor 120

The Point

MAY 14, 2009

There are many things that work well in the Webinar invitation below from Salesforce.com, but one of my favorite elements is the smallest: the link at the top left corner that reads: “View on a PDA.” Click and you’re linked to a hosted, plain text, narrow-column version of the same message. In a [.].

Salesforce.com 100

Salesforce.com Link View Click 100

Modern B2B Marketing

JUNE 4, 2013

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. As recently as this year, salesforce.com’s own customers have rated Marketo as the best marketing solution , continuing a five-year streak of similar affirmation from the salesforce.com customer base.

Salesforce.com 83

Salesforce.com Acquisition Marketo SMB 83

Fathom

NOVEMBER 4, 2013

We recently streamlined the stage definitions of our Salesforce.com Opportunity funnel to eliminate any ambiguity across our client services, sales development, business development and inbound marketing teams. We use many sales and marketing tools to increase the productivity of our team.

Salesforce.com 78

Salesforce.com Prospect Sales Cycle CRM 78

Customer Experience Matrix

MARCH 8, 2011

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot.

Salesforce.com 156

Salesforce.com Hubspot Google Manticore 156

Customer Experience Matrix

JUNE 5, 2012

Salesforce.com yesterday announced agreement to buy social media publishing vendor Buddy Media for $689 million, thereby adding another big fluffy piece to its “marketing cloud”. Just for symmetry, it’s worth pointing out that Salesforce.com acquired its own social monitoring system, Radian6 , in March 2011. Salesforce.com is another story. But Salesforce.com could close those gaps by gradually extending its existing products.

Salesforce.com 131

Salesforce.com Buy Acquisition Vendor 131

Modern B2B Marketing

JULY 25, 2010

As a Salesforce.com user group leader, I often talk to marketers who are looking to get more and/or better data out of their Salesforce.com system. Because of this, many marketers have picked up Salesforce.com admin skills that are highly valued at their companies. .

Salesforce.com 62

Salesforce.com Class Sample CRM 62

B2B Lead Generation

MARCH 27, 2005

He writes, "I dont have to spend my day with my head buried in Salesforce.com. The idea seems to be catching on and now there are multiple sites publishing details of how to get your leads of Salesforce.com.

RSS 156

RSS Salesforce.com Sales Lead Lead Generation 156

Modern B2B Marketing

NOVEMBER 3, 2009

Once again Salesforce.com has delivered a great set of new features for Marketers in the Winter 10 release. This is more relevant than ever since marketers may wish to use Salesforce.com to track events like seminars that may have a registration fee.

Salesforce.com 62

Salesforce.com Features Field Validation 62

Modern B2B Marketing

JULY 30, 2009

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. David is the CEO of SalesLogistix, a specialist Salesforce.com implementer focused on improving business processes for Sales and Marketing alignment and effectiveness. The next interview in the B2B Marketing Thought Leader interview series is with David Taber.

Salesforce.com 48

Salesforce.com Best Practice Practices Best 48

Modern B2B Marketing

AUGUST 12, 2010

I had accepted this as part of the job of being a marketer, until I started using the Salesforce.com AppExchange. The Salesforce.com AppExchange is a collection of cloud computing applications, all of which are pre-integrated with Salesforce.com.

Salesforce.com 62

Salesforce.com Resources Test Software 62

Modern B2B Marketing

NOVEMBER 26, 2009

In the demo, a salesforce.com rep tweeted out about a product issue. They were then able to tweet back with a link to the solution, solving a support issue without ever leaving Salesforce.com.

Salesforce.com 62

Salesforce.com Social Network Network Effective 62

Vidyard

JULY 21, 2014

“Companies are looking to transform the way they connect with customers, partners and employees to thrive in the social era and mobile era,” said Leyla Seka, vice president AppExchange and Partner Operations, salesforce.com. The post Vidyard Launches Video App on Salesforce.com’s AppExchange, the World’s Leading Business Apps Marketplace appeared first on Vidyard.

Salesforce.com 50

Salesforce.com Mail Demand Generation Training 50

LeanData

AUGUST 5, 2014

Groove Digital Marketing: If you are an executive at a larger organization, you may be very familiar with the disconnect between sales and marketing. Marketing talks about leads and lead generation , sales tends to talk about target accounts and outreach to close those target accounts.

Salesforce.com 40

Salesforce.com Outreach Lead Generation Target 40

LeanData

AUGUST 5, 2014

Groove Digital Marketing: If you are an executive at a larger organization, you may be very familiar with the disconnect between sales and marketing. Marketing talks about leads and lead generation , sales tends to talk about target accounts and outreach to close those target accounts.

Salesforce.com 40

Salesforce.com Outreach Lead Generation Target 40

The Point

SEPTEMBER 11, 2017

The ad below from CRM giant Salesforce.com is an exception. For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple.

Linkedin 172

Linkedin Ads Work PPC 172

Webbiquity

MAY 23, 2017

Marketing Strategy Mobile Marketing Social Media Marketing Video Marketing B2B digital marketing strategies b2b video marketing Cheryl Joy Cisco Crazy Egg GE Gigamon Juniper Networks MailChimp Mark DiCristina Microsoft National Geographic Salesforce.com Time Warner Cable Business Class

Cable 259

Cable Class Strategy B2B 259

Customer Experience Matrix

DECEMBER 20, 2012

So that’s all fine, but what industry observers really want to know is how Salesforce.com will react. Okay, now we can talk about Salesforce.com. Yes, Salesforce.com gets to leverage those partners’ efforts, saving its own funds for other, more strategic investments.

Eloqua 236

Eloqua Buy Marketing Automation Automation 236

ANNUITAS

AUGUST 20, 2014

Today we launched our latest eBook, Change Management – Staying Relevant, Predictive and Sane in the Changing Landscape of Demand Generation , a joint venture by Mathew Sweezey , author and Marketing Automation Evangelist for Salesforce.com and Carlos Hidalgo , CEO and Principal, ANNUITAS.

Marketing Automation 158

Marketing Automation Automation Salesforce.com Tactics 158

The Point

MAY 3, 2016

Salesforce has released their “ 2016 State of Marketing Report ”, a massive 70-page tome and the result of surveying nearly 4,000 marketing executives worldwide.

Report 141

Report Trends Campaign Salesforce.com 141

Customer Experience Matrix

SEPTEMBER 21, 2012

I’m writing this on my way home from Dreamforce, the Salesforce.com user conference that has become the primary industry gathering for marketing automation vendors. If you’re not familiar with Salesforce.com terminology: contacts are linked to an account, while leads are not.

Marketing Automation 156

Marketing Automation Automation Lead Scoring Vendor 156

Sales Intelligence View

SEPTEMBER 15, 2015

Market Intelligence df15 Dreamforce dreamforce 15 dreamforce 2015 dreamforce events dreamforce insideview dreamforce marketing dreamforce parties dreamforce sessions dreamforce talks salesforce CRM insideview salesforce insideview salesforce.com insideview

InsideView 65

InsideView Salesforce.com CRM Marketing 65

Customer Experience Matrix

OCTOBER 17, 2014

photo by Dion Hinchcliffe Salesforce.com ’s Dreamforce conference this year was the usual mix of spectacle, congestion, and heart-felt philanthropy. The core technology was acquired when Salesforce.com bought EdgeSpring last June.

Analytics 156

Analytics Process Salesforce.com Distribution 156

Reachforce

APRIL 3, 2013

Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle.

Reachforce 190

Reachforce Salesforce.com Marketo Automation 190

LeadSloth

MARCH 8, 2010

This morning we saw a demo of Salesforce.com Chatter , a collaboration tools integrated with Salesforce.com. Think Facebook built into Salesforce.com: it looks just like the Facebook timeline, but it is built around your sales processes. Salesforce.com Chatter Screenshot.

Automation 173

Automation Marketing Automation Sales Salesforce.com 173

Customer Experience Matrix

JUNE 5, 2013

Fresh on the heels of yesterday''s blockbuster ExactTarget / Salesforce.com deal , SAP today announced acquisition of e-commerce vendor hybris software. During their call, the SAP and hybris managers unfairly implied that ExactTarget does nothing but email (without mentioning Salesforce.com or ExactTarget by name). But as Salesforce.com made clear in its own call yesterday, they were most attracted by ExactTarget''s multi-channel marketing capabilities.

Software 131

Software Buy Build Customer 131

The Point

JUNE 18, 2013

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation.

Sales 191

Sales Content RFP Salesforce.com 191

Biznology

JULY 28, 2015

Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. At least, right now, it’s a one man band.

Process 166

Process Research Online Broadcast 166

Biznology

SEPTEMBER 8, 2015

Application programming interface Azmi v Kirklees Metropolitan Borough Council Berlin Blog Audience Customer relationship management Google Huawei ios iPad IPhone linkedin Motorola Now Salesforce.com Smartwatch The New York TimesI’m always struggling with my contacts.

Order 166

Order Contact Tools Salesforce.com 166

ANNUITAS

OCTOBER 14, 2014

This week is Dreamforce14 , the Salesforce.com mega-event that takes over half of San Francisco. I revisited a recent ANNUITAS eBook, Change Management – Staying Relevant, Productive and Sane in the Changing Landscape of Demand Generation, co-produced with Mathew Sweezey from Salesforce.com and pulled out two big barriers to change: Lack of Leadership: Change needs to come from the top, and be demonstrated by example. There’s no better time to be a B2B marketer – we know that.

Barriers 122

Barriers CMO Salesforce.com Organic 122

The Point

FEBRUARY 11, 2013

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns.

Measurement 158

Measurement Campaign Conversion Marketo 158

Modern B2B Marketing

OCTOBER 26, 2011

More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. But the PR team exponentially multiplied the incident’s value to salesforce.com. Social media is how salesforce.com made everything happen.

PR 69

PR Press Conference Multi-Channel 69

WebMarketCentral

JUNE 4, 2006

From its beginnings, Salesforce.com has emphasized its online delivery model with its "No Software" positioning, even snagging 1-800-NO SOFTWARE as its toll-free line. While the application service provider (ASP) or software-as-a-service (SaaS) model in general has never lived up to its initial hype, among consumers or business users, Salesforce.com has enjoyed impressive success with it.

Salesforce.com 20

Salesforce.com Portal RSS Software 20