Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM

Tomorrow People

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition. Alistair Norman, Marketing Director at Tomorrow People commented, “Workbooks is not only far more cost-effective than Salesforce.com, it is also more intuitive for our users and much easier for us to customise.

Getting the Most from Salesforce.com: A Conversation with David Taber

The Point

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. To learn how we marketing types can get more from Salesforce.com, I spoke recently to David Taber, CEO of CRM consultancy Saleslogistix and author of the Prentice-Hall book, Salesforce.com Secrets of Success.

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Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports Salesforce.com, of course). Clearly, Salesforce.com is the safe CRM choice if you want to hook up a Marketing Automation system, because it’s supported by all Marketing Automation vendors.

Intuit / Salesforce.com Alliance Is No April Fool's Joke

Customer Experience Matrix

Am I the only one who missed the April 1 announcement of a strategic alliance between Salesforce.com and Intuit ? Given our industry's endless nattering about whether Salesforce.com will move into marketing automation, this should have attracted more attention (or, at least, enough attention that I would hear about it sooner than I did). Intuit has more than 4 million customers, compared with 90,000 for Salesforce.com. billion for Salesforce.com vs. $16.5

Salesforce.com Webinar Invitation Gets It Right

The Point

There are many things that work well in the Webinar invitation below from Salesforce.com, but one of my favorite elements is the smallest: the link at the top left corner that reads: “View on a PDA.” Click and you’re linked to a hosted, plain text, narrow-column version of the same message. In a [.].

Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?

Customer Experience Matrix

Salesforce.com yesterday announced the launch of Site.com , an enterprise-class Web site management system. The news didn’t seem to get much attention, perhaps because Salesforce.com itself pretty much buried it. But Salesforce.com VP of Product Management Anshu Sharma did post a detailed explanation of the rationale on a Salesforce.com blog. That’s the first Salesforce.com reference I can find to a “digital marketing platform”.

Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. So, where does Salesforce.com stand as a marketing automation solution? Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product. So, when should Salesforce.com make your marketing automation software shortlist? However, the verdict is that Salesforce.com is a great place to start with marketing automation.

Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.

Customer Experience Matrix

I spent most of this week at Salesforce.com ’s Dreamforce conference. So I wouldn’t be surprised to see Salesforce encourage third party developers to build marketing automation systems using Salesforce's Force.com and Heroku platforms and Database.com database, or to see them encourage existing vendors to migrate to the Salesforce.com infrastructure. salesforce.com dreamforce revenue performance management enterprise software b2b marketing automation

Review: An Admin’s Take on Salesforce.com Spring ’14

Fathom

’ With Spring ’14, salesforce.com has yet again dazzled us with a fantastic new release of salesforce1 mobile, platform, connected and social communities. The post Review: An Admin’s Take on Salesforce.com Spring ’14 appeared first on Fathom. Sales & Marketing Alignment Sales Operations CRM Salesforce.com The word on the street is ‘salesforce1!’

Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Marketo

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform.

Salesforce.com and Oracle Buy Social Marketing Systems: Not the End of Marketing As We Know It

Customer Experience Matrix

Salesforce.com yesterday announced agreement to buy social media publishing vendor Buddy Media for $689 million, thereby adding another big fluffy piece to its “marketing cloud”. Just for symmetry, it’s worth pointing out that Salesforce.com acquired its own social monitoring system, Radian6 , in March 2011. Salesforce.com is another story. But Salesforce.com could close those gaps by gradually extending its existing products.

The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. And the current frogs are all small enough that a powerful newcomer could displace them, especially if it had a natural entry point such as, oh, Google AdWords or Salesforce.com’s CRM system.

Salesforce.com Certification: it’s for Marketers, too!

Marketo

As a Salesforce.com user group leader, I often talk to marketers who are looking to get more and/or better data out of their Salesforce.com system. Because of this, many marketers have picked up Salesforce.com admin skills that are highly valued at their companies. . This isn’t a surprise since Salesforce.com has over 55K customers – and campaign and lead management are key features of the system. Salesforce.com Certification: it’s for Marketers, too!

Salesforce.com Simple Stage Definitions Driven by Prospect/Client Commitment

Fathom

We recently streamlined the stage definitions of our Salesforce.com Opportunity funnel to eliminate any ambiguity across our client services, sales development, business development and inbound marketing teams. The post Salesforce.com Simple Stage Definitions Driven by Prospect/Client Commitment appeared first on Fathom. We use many sales and marketing tools to increase the productivity of our team.

Former Salesforce.com Executive John Nantau Joins Reputation.com as General Manager of Global Automotive

Nuvi

In the News External Media Coverage

Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success

Marketo

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. David is the CEO of SalesLogistix, a specialist Salesforce.com implementer focused on improving business processes for Sales and Marketing alignment and effectiveness. The next interview in the B2B Marketing Thought Leader interview series is with David Taber.

Marketing Features in Salesforce.com Winter 10

Marketo

Once again Salesforce.com has delivered a great set of new features for Marketers in the Winter 10 release. If you are still catching up from the last release check out this post on Marketing features from Salesforce.com Summer 09. New Campaign Features: Campaign Scoreboard is a new feature that provides two benefits- Campaign Summaries and Dynamic Campaign Viewing. Want to know more about this release and everything else Salesforce.com ?

The Salesforce.com AppExchange – A Time Saving Resource for Marketers

Marketo

I had accepted this as part of the job of being a marketer, until I started using the Salesforce.com AppExchange. The Salesforce.com AppExchange is a collection of cloud computing applications, all of which are pre-integrated with Salesforce.com. On this site you can easily find, test drive and install hundreds of pre-integrated applications from Salesforce.com partners and customer community.

B2B Lead Generation Blog: Sales Leads Via RSS via Salesforce.com

B2B Lead Generation

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS. He writes, "I dont have to spend my day with my head buried in Salesforce.com. He writes, "I dont have to spend my day with my head buried in Salesforce.com.

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Three Keys to Success in Sales: A BDR Perspective

InsightSquared

Articles BDR business development rep CRM crm data insightsquared sales sales analytics sales career sales development rep sales success salesforce Salesforce data Salesforce.com sdr sfdc women in salesMy transition into a BDR role at InsightSquared came shortly after spending my first few post-grad years gaining experience in a highly transactional, customer-facing sales role. If you’re late to the game like I was, life as a BDR is one hell of a grind. That’s not a gripe, either.

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Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com

Marketo

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products. In the demo, a salesforce.com rep tweeted out about a product issue.

5 Ways to Improve CRM Adoption

InsightSquared

Articles CRM CRM adoption crm data data cleansing data quality insightsquared sales sales analytics sales data sales operations salesforce Salesforce.comThere’s nothing worse than making a huge purchase, taking the bow off, and then having it fall short of your expectations. Talk about buyer’s remorse. This is quite often the case with CRMs.

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Vidyard Launches Video App on Salesforce.com’s AppExchange, the World’s Leading Business Apps Marketplace

Vidyard

“Companies are looking to transform the way they connect with customers, partners and employees to thrive in the social era and mobile era,” said Leyla Seka, vice president AppExchange and Partner Operations, salesforce.com. The post Vidyard Launches Video App on Salesforce.com’s AppExchange, the World’s Leading Business Apps Marketplace appeared first on Vidyard.

Vidyard Launches Video App on Salesforce.com’s AppExchange, the World’s Leading Business Apps Marketplace

Vidyard

“Companies are looking to transform the way they connect with customers, partners and employees to thrive in the social era and mobile era,” said Leyla Seka, vice president AppExchange and Partner Operations, salesforce.com. The post Vidyard Launches Video App on Salesforce.com’s AppExchange, the World’s Leading Business Apps Marketplace appeared first on Vidyard.

Salesforce Field History Retention Policy: What It Means and Why You Should Care

InsightSquared

Articles CRM crm data CRM history insightsquared sales sales analytics salesforce Salesforce data salesforce field history retention policy Salesforce history Salesforce.com sfdcAt InsightSquared, we talk a lot about using your historical Salesforce data to expose and identify patterns from years past to dramatically improve accuracy in the present and future.

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Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

The ad below from CRM giant Salesforce.com is an exception. B2B Marketing Copywriting Creative Demand Generation Demand Generation Agencies Event Promotion Graphic Design PPC Advertising Social Media Social PPC White Paper Marketing linkedin advertising LinkedIn Sponsored Posts LinkedIn Sponsored Updates online advertising Online Advertising Agency Paid Social Advertising Paid Social Media PPC advertising salesforce.com Social Advertising social PPC

Manage, Monitor, and Merge Data-Driven Sales Metrics

Lattice

You may have a CRM system, such as Salesforce.com, that curates data from previous sales interactions and

How Salesforce.com Users Can Close the Gap Between Marketing and Sales

LeanData

Groove Digital Marketing: If you are an executive at a larger organization, you may be very familiar with the disconnect between sales and marketing. Marketing talks about leads and lead generation , sales tends to talk about target accounts and outreach to close those target accounts.

How Salesforce.com Users Can Close the Gap Between Marketing and Sales

LeanData

Groove Digital Marketing: If you are an executive at a larger organization, you may be very familiar with the disconnect between sales and marketing. Marketing talks about leads and lead generation , sales tends to talk about target accounts and outreach to close those target accounts.

Content Selling: How Sales Can Better Leverage Marketing Content

The Point

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. telesales Content marketing content selling daniel chalef knowledgetree salesforce.com sirius decisions

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My online influencer research and engagement process

Biznology

Content Marketing Influencer Marketing Internet Marketing Social Media Marketing 37signals American Broadcasting Company Arthur Ashe Courage Award Author Autopilot basecamp British Summer Time Customer relationship management Facebook Facebook features Google Google Search Highrise linkedin Salesforce.com twitter YouTubeGerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff.

Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

So that’s all fine, but what industry observers really want to know is how Salesforce.com will react. If you look back at my earlier post this week on the industry future , I argued that the major marketing automation systems will become platforms that support a range of independently developed applications, similar to the Apple and Android app stores or the Salesforce.com AppExchange. Okay, now we can talk about Salesforce.com.

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Top tools to keep your contacts in order. in theory

Biznology

Application programming interface Azmi v Kirklees Metropolitan Borough Council Berlin Blog Audience Customer relationship management Google Huawei ios iPad IPhone linkedin Motorola Now Salesforce.com Smartwatch The New York TimesI’m always struggling with my contacts. I think I have too many now. 23,515 on my Gerriscorp.com Google Apps account and an infinity of bloated contacts that are doubling, tripling, and quadruplicating our of control. It’s like a lawn in the Spring.

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What Do Sales and Marketing Leaders have to Say about the Salesforce Analytics Cloud?

Lattice

Recently, VentureBeat dropped news that Salesforce.com is rumored to announce its Analytics Cloud at Dreamforce in a few

Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. Andrea Wildt, former product director for the marketing product at Salesforce.com, had been working with Roan Bear, an expert Salesforce consultant, on a project where a client wanted to get an accurate tracking of the marketing impact on their revenue.

A Marketing Automation Evangelist and Change Management

ANNUITAS

Today we launched our latest eBook, Change Management – Staying Relevant, Predictive and Sane in the Changing Landscape of Demand Generation , a joint venture by Mathew Sweezey , author and Marketing Automation Evangelist for Salesforce.com and Carlos Hidalgo , CEO and Principal, ANNUITAS. I had the opportunity to ask Mathew a few questions about his role (one of the best job titles I have ever come across) at Salesforce.com and the inspiration behind the eBook.

The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Marketo

More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. In less than 24 hours, salesforce.com used social media and search to turn a bad situation into success that will likely generate revenue in the months to come. But the PR team exponentially multiplied the incident’s value to salesforce.com. The salesforce.com team was ready with handouts and matching Salesforce garb.

Toyota launches a social network for drivers

Biznology

With Salesforce.com, they've launched a social network for Toyota owners and drivers that keeps them connected to Toyota, to its dealers, and to other drivers. Public Relations Social Media Marketing Abraham Harrison Automobile Microsoft Prius Salesforce.com San Francisco Social network ToyotaImage by conhunter via Flickr. by Chris Abraham. Is the car the ultimate mobile device? Toyota thinks so.

Marketing Automation Beer Goggles: What I Think I Learned at Dreamforce

Customer Experience Matrix

I’m writing this on my way home from Dreamforce, the Salesforce.com user conference that has become the primary industry gathering for marketing automation vendors. The theme includes easier connectivity to external data, via standard connectors in general and the Salesforce.com AppExchange in particular. In particular, predictive modeling vendor KXEN announced a free, cloud-based service to automatically score a new Salesforce.com lead’s likelihood of converting into a contact. (If

SAP Buys hybris e-commerce Software to Build Its Version of Real Time Customer Management

Customer Experience Matrix

Fresh on the heels of yesterday''s blockbuster ExactTarget / Salesforce.com deal , SAP today announced acquisition of e-commerce vendor hybris software. During their call, the SAP and hybris managers unfairly implied that ExactTarget does nothing but email (without mentioning Salesforce.com or ExactTarget by name). But as Salesforce.com made clear in its own call yesterday, they were most attracted by ExactTarget''s multi-channel marketing capabilities.