Four Ways to Provide Effective Customer Service for B2B Customers


Providing excellent customer service is essential for all businesses, but B2B customer service is very different from B2C. Here are four specific ways B2B firms can optimize their approach to customer service. Consumer customer service is primarily transactional.

Marketing Engineering Services with Content

Industrial Marketing Today

Marketing engineering services is very different from marketing industrial products. The final deliverable in engineering services may be a written report but it is still not the same as selling a motor or a pump.

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success


Financial services content is also incredibly complicated. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. Financial services vs. all other industries.

The Service Profit Chain – Why Employee Engagement Matters

Marketing Insider Group

When you master the concept of the service profit chain, you can unlock the secret to higher profits. The Service Profit […]. The post The Service Profit Chain – Why Employee Engagement Matters appeared first on Marketing Insider Group.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

How Self-Service Help Can Provide Great Customer Service

Modern Marketing

Zendesk Research found that “As many as 67 percent of consumers prefer helping themselves to speaking with a customer service agent. What does it take to make self-service help successful? By Kirsten Foon, Senior Marketing Manager, Digital Experience, Oracle. I’ll be honest.

Differentiated Marketing for Professional Services

Hinge Marketing

What is the best way to grow your professional services firm? For many professional services firms the answer is neither. The first service is tax filings, which they market with an undifferentiated approach. They bill hourly for this service.

How Professional Service Firms Grow Through Content Marketing

Marketing Insider Group

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them.

Managed service vs. self service programmatic advertising


Two of the most widely-used options for running digital advertising campaigns through a programmatic platform are self serve and managed service. Ready to take the leap into self serve advertising or is managed service more your speed? Managed service vs self service.

How to Use Trademarks, Service Marks, and Copyrights in B2B Branding

Marketing Insider Group

Trademarks, service marks, and copyrights all protect distinct creations. Trademarks and Service Marks. A service mark, or servicemark, has the same function as a trademark but identifies and distinguishes the source of a service rather than the goods themselves.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

product or service? product or service. service which is more profitable. represent the true value of their product or services. the target price waterfall for every product or service. Paradigm of Strategic Value-Based.

Influencer Marketing in Customer Service


How Does Influencer Marketing Fit into Customer Service? While marketers have perfected the use of influencer marketing to improve brand awareness and drive revenue, influencer marketing is still a relatively new concept for customer service leaders.

Using Social Media for Marketing Professional Services

Hinge Marketing

As social media has surged in popularity it was probably inevitable that professional services firms would began to include it as a part of their marketing strategy. We have identified five primary roles that social media can play in a modern professional services firm.

Customer Self-Service During an Economic Downturn


The Desire to Decrease Service Costs. This typically translates to decreased marketing spend and reduction in investment across other areas of the business, including customer service. Why Self-Service? One of the most important ones is focusing on getting self-service right.

5 Insights From The Best Emails Newsletters in Financial Services


Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. The post 5 Insights From The Best Emails Newsletters in Financial Services appeared first on Contently.

7 Cold Calling Tactics You Aren't Using but Should Be

your product or services. and services that are very low in price and requires little. 7 Cold Calling Tactics You. Aren‘t Using but Should Be WWW.MARKETJOY.COM Contact: +1 484-302-0110. Cold calling isn‘t dead; neither is it on its. deathbed.

What’s new in Choozle: Supported Services


Introducing: Supported Services. We’re excited to open up our Supported Services offerings: a variety of tactics available to our partners spending at least $5K/month. This is why we have opened up these options to Supported Services so we can help you find the best solution to your campaign objectives. Leveraging CRM targeting makes it simple to grow your business and serve ads to users who have already demonstrated an interest in your product or service.

Video for Financial Services: Banking and Beyond


For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. million insurance agents, brokers, and service employees in the U.S.

Benchmarking Financial Services


Our benchmark series continues with an analysis of Financial Services. Key Financial Services Sectors*. Key Financial Services Sectors*. Key Financial Services Sectors*. Key Financial Services Sectors*. Key Financial Services Sectors*.

The Customer Service Arms Race


Welcome to the new world of online customer service. At the same time, the meteoric rise of Facebook Messenger, WhatsApp, and other instant messaging services promises a whole new environment and approach to customer service. ” A customer service arms race.

Using Connected Device Data to Improve Sales

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

How a Blog Writing Subscription Service Can Help You Reach and Convert More Customers

Marketing Insider Group

If you want to invest in content marketing but don’t have the time or resources, using a blog writing subscription service is an effective […]. The post How a Blog Writing Subscription Service Can Help You Reach and Convert More Customers appeared first on Marketing Insider Group.

How to Generate Referrals In Financial Services

The Lead Agency

While it falls under the umbrella of ‘B2B Marketing,’ financial services marketing is different from other forms of B2B Marketing. With financial services marketing, it is also particularly important to ensure your marketing strategies will help you retain customers.

How Services Firms Grow with Online Marketing (Guest Post)


A note from Janice: Professional services for activities such as infrastructure assessments, deployment planning, and outsourced IT operations are a significant revenue stream for many technology companies. However, these services aren''t often the focus of guidance for effective marketing.

Inside Act-On: A Run for Fun and Community Service


Act for Good is a vision and a program that sees community service as a practice, rather than a principle, and one we’ve taken to heart here at Act-on Software. Corporate Events Marketing Life 4k4Charity act-on software community service inside act-on

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4 Steps to Developing Your Customer Care Strategy

8 Outstanding Customer Service Tips

Altitude Branding

Having outstanding customer service is the best way to make your business stand out from the competition and keep customers loyal and buying your products. This will ensure that customers get the best service no matter who they talk to on your staff.

How ERP Improves Customer Service

ATAK Interactive

These improvements work toward higher levels of customer service satisfaction. As a company grows, the company will need more staff, a more significant number of services must be in place, and business activities increase. How ERP Enhances Customer Service.

5 Ways Service Businesses Can Use SMS for a Better Customer Experience


Software is available specifically for service-based businesses that allows two-way text messaging. If traffic or another service call causes delays, automatically shoot them an SMS so they have an updated arrival time. Build Trust With Your Service Technician’s Photo and Bio.

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Digital Branding for Professional Services

Hinge Marketing

The digital transformation that has reshaped industry after industry has come to professional services — profoundly impacting how a firm’s brand is shaped and communicated. In the context of professional services, you can think of your brand as the visibility of your reputation.

Best Practices for Selling to Government Agencies

goods and services each year. Because of this, selling your product or service to a government. change the way that you frame your product or service. Best Practices for Selling to. Government Agencies WWW.MARKETJOY.COM Contact: +1 484-302-0110.

Knowledge as a service: people as a “de facto” Enterprise Service Bus


One of these approaches was called the Enterprise Service Bus. Drawing it does not help much either: Enterprise Service Bus diagram (Source: Wikipedia). The post Knowledge as a service: people as a “de facto” Enterprise Service Bus appeared first on Biznology.

How to Build Online Reviews for your Professional Services Company

SmartBug Media

What social proof do you have for showing your prospects and customers that your organization can provide the quality of service they expect. Here are a few examples of this completed template: Best IT service organization for manufacturing companies.

Event Hub Cloud Service. Hello world

Modern Marketing

Oracle Has three options for deploy Kafka in the Cloud: 1) Use Big Data Cloud Service , where you get full Cloudera cluster and there you could deploy Apache Kafka as part of CDH. 2) Event Hub Cloud Service Dedicated. 3) Event Hub Cloud Service.

Measuring the service experience


Does your business have a service element? Prevent fiddling – include a question in the survey to ensure participants haven’t been ‘primed’ and occasionally mystery shop service delivery (this also acts as another valuable measure of service experience quality). B2B customer loyalty B2B market research customer loyalty customer satisfaction service experienceDo you measure customer perceptions of the experience?

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

Value-Based Pricing for Professional Services

Hinge Marketing

Today’s professional services firms face challenges from many directions. Increased competition and commoditization of services put downward price pressure on services even as talent shortages drive up costs. Your client is focused on the value of the service.

Price 101

Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. We discussed a ton of ideas on how customer services on and off of social need to scale.

Content Marketing Editorial and Writing Services: What to Look For

Marketing Insider Group

The post Content Marketing Editorial and Writing Services: What to Look For appeared first on Marketing Insider Group. Good content writing is critical for the success of your content marketing strategy. Mediocrity, on the other hand, can tarnish your brand.

Digital Marketing Strategy for Professional Services

Hinge Marketing

A wave of digital technology is transforming industry after industry, and professional services are no exception to this trend. Potential clients now have new ways to learn about and vet potential service providers. Most professional services firms need a mix of both.