Four Ways to Provide Effective Customer Service for B2B Customers

Webbiquity

Providing excellent customer service is essential for all businesses, but B2B customer service is very different from B2C. Here are four specific ways B2B firms can optimize their approach to customer service. Consumer customer service is primarily transactional.

Why Every Startup Needs a Professional Blog Writing Service

Marketing Insider Group

What exactly does a professional blog writing service do for you, and why do you need one? Have you thought about hiring a professional blog writing service for your new business? Why Outsource Your Blog to a Professional Service?

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[Report] 2019 State of Email Service Providers

Litmus

A marketer’s email service provider (ESP) is the cornerstone of their email program. In our second annual State of Email Service Providers report, we take a look at the top ESPs by team size and structure, location, industry, send frequency, and email program details.

The Service Profit Chain – Why Employee Engagement Matters

Marketing Insider Group

When you master the concept of the service profit chain, you can unlock the secret to higher profits. The Service Profit […]. The post The Service Profit Chain – Why Employee Engagement Matters appeared first on Marketing Insider Group.

3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

New Influitive Virtual EventHub Managed Service

Influitive

Today we announced a new Influitive Virtual EventHub™ managed service that enables organizations to create and host a virtual event that offers an interactive, personalized experience for attendees. Leveraging the same SaaS platform that powers our customers’ advocacy programs, Influitive’s professional services team can design and build a branded virtual event hub that features custom […].

5 Insights From The Best Emails Newsletters in Financial Services

Contently

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. The post 5 Insights From The Best Emails Newsletters in Financial Services appeared first on Contently.

How Self-Service Help Can Provide Great Customer Service

Modern Marketing

Zendesk Research found that “As many as 67 percent of consumers prefer helping themselves to speaking with a customer service agent. What does it take to make self-service help successful? By Kirsten Foon, Senior Marketing Manager, Digital Experience, Oracle. I’ll be honest.

How Professional Service Firms Grow Through Content Marketing

Marketing Insider Group

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them.

Marketing Engineering Services with Content

Industrial Marketing Today

Marketing engineering services is very different from marketing industrial products. The final deliverable in engineering services may be a written report but it is still not the same as selling a motor or a pump.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

5 Loyalty Program Best Practices for Quick Service Restaurants

Modern Marketing

The QSR (Quick Service Restaurants) industry is notoriously competitive and operates on extremely tight margins.

Why Every Startup Needs a Professional Blog Writing Service

Marketing Insider Group

What exactly does a professional blog writing service do for you, and why do you need one? Have you thought about hiring a professional blog writing service for your new business? Why Outsource Your Blog to a Professional Service?

Top 12 Podcasts for Professional Services Marketers

Hinge Marketing

If you are one of the millions of people who enjoy podcasts — and like to pack a little learning into your spare time — I and my colleagues at Hinge have put together a list of our favorite professional services marketing podcasts.

Managed service vs. self service programmatic advertising

Choozle

Two of the most widely-used options for running digital advertising campaigns through a programmatic platform are self serve and managed service. Ready to take the leap into self serve advertising or is managed service more your speed? Managed service vs self service.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. Download this eBook to discover a list of best practices for selling to government agencies, and tips on how to increase your chances of success.

Differentiated Marketing for Professional Services

Hinge Marketing

What is the best way to grow your professional services firm? For many professional services firms the answer is neither. The first service is tax filings, which they market with an undifferentiated approach. They bill hourly for this service.

Alfresco Acquires Technology Services Group

Technology Services Group

TSG provides expert advice, services and solutions – including […] Source.

The Customer Service Arms Race

Contently

Welcome to the new world of online customer service. At the same time, the meteoric rise of Facebook Messenger, WhatsApp, and other instant messaging services promises a whole new environment and approach to customer service. ” A customer service arms race.

B2B Website Design Trends that Work for Professional Services

Hinge Marketing

Many professional services websites aren’t as good as the firms they represent. Successful B2B and professional services firms navigate complex business needs and extended sales cycles. A Professional Services Website that Works. Relevant Professional Services Trends Online.

Using Connected Device Data to Improve Sales

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

Now that you've figured out how to connect your products and devices to the cloud, how do you prove that your investment will pay off? Discover the power of Smart CRM, and find out how companies are leveraging the best ideas from Software as a Service to provide Customer Experience as a Service.

PFL Essential Services

PFL

CEO Andrew Field describes how PFL will provide essential services while ensuring health and safety of employees and partners. The post PFL Essential Services appeared first on PFL.

What’s new in Choozle: Supported Services

Choozle

Introducing: Supported Services. We’re excited to open up our Supported Services offerings: a variety of tactics available to our partners spending at least $5K/month. This is why we have opened up these options to Supported Services so we can help you find the best solution to your campaign objectives. Leveraging CRM targeting makes it simple to grow your business and serve ads to users who have already demonstrated an interest in your product or service.

How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

A note from Janice: Professional services for activities such as infrastructure assessments, deployment planning, and outsourced IT operations are a significant revenue stream for many technology companies. However, these services aren''t often the focus of guidance for effective marketing.

Using Social Media for Marketing Professional Services

Hinge Marketing

As social media has surged in popularity it was probably inevitable that professional services firms would began to include it as a part of their marketing strategy. We have identified five primary roles that social media can play in a modern professional services firm.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How a Blog Writing Subscription Service Can Help You Reach and Convert More Customers

Marketing Insider Group

If you want to invest in content marketing but don’t have the time or resources, using a blog writing subscription service is an effective […]. The post How a Blog Writing Subscription Service Can Help You Reach and Convert More Customers appeared first on Marketing Insider Group.

Influencer Marketing in Customer Service

Aberdeen

How Does Influencer Marketing Fit into Customer Service? While marketers have perfected the use of influencer marketing to improve brand awareness and drive revenue, influencer marketing is still a relatively new concept for customer service leaders.

Digital Content Strategy for Today’s Professional Services Firm

Hinge Marketing

And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services. . The way people find and select professional services is changing quickly.

Inside Act-On: A Run for Fun and Community Service

Act-On

Act for Good is a vision and a program that sees community service as a practice, rather than a principle, and one we’ve taken to heart here at Act-on Software. Corporate Events Marketing Life 4k4Charity act-on software community service inside act-on

Act-On 141

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

Elastic Services for ECM – TSG OpenContent Roadmap

Technology Services Group

As part of our product roadmap this quarter, TSG is announcing the formalization of our OpenContent Elastic Services as well as some new features that we are adding to our work with the […] Source. Alfresco Documentum ECM Solutions Elasticsearch OpenContent Web Services Search

Content Marketing Editorial and Writing Services: What to Look For

Marketing Insider Group

The post Content Marketing Editorial and Writing Services: What to Look For appeared first on Marketing Insider Group. Good content writing is critical for the success of your content marketing strategy. Mediocrity, on the other hand, can tarnish your brand.

Benchmarking Financial Services

eDataSource

Our benchmark series continues with an analysis of Financial Services. Key Financial Services Sectors*. Key Financial Services Sectors*. Key Financial Services Sectors*. Key Financial Services Sectors*. Key Financial Services Sectors*.

Creativity or Compliance (It Can be Both!): Personalization for Financial Services

Evergage

When you think about the financial services industry, what comes to mind? Content Publishing Customer Success Demand Gen and ABM customer experience customer success case study Financial Services personalization strategy

Knowledge as a service: people as a “de facto” Enterprise Service Bus

Biznology

One of these approaches was called the Enterprise Service Bus. Drawing it does not help much either: Enterprise Service Bus diagram (Source: Wikipedia). The post Knowledge as a service: people as a “de facto” Enterprise Service Bus appeared first on Biznology.

Three Challenges in Marketing Financial Services to Millennials

SmartBug Media

Over the next decade, financial services marketing challenges will increase significantly. In the coming years, financial services marketing teams won’t be able to overlook this generational cohort. Challenge #2: Your Financial Services or Product Pages Aren’t Performing Well.