Four Ways to Provide Effective Customer Service for B2B Customers


Providing excellent customer service is essential for all businesses, but B2B customer service is very different from B2C. Here are four specific ways B2B firms can optimize their approach to customer service. Consumer customer service is primarily transactional.

Why Every Startup Needs a Professional Blog Writing Service

Marketing Insider Group

What exactly does a professional blog writing service do for you, and why do you need one? Have you thought about hiring a professional blog writing service for your new business? Why Outsource Your Blog to a Professional Service?

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8 Best Business Phone Services in 2020

Single Grain

Today, voice over internet protocol (VoIP) services offer a low-cost and high-tech alternative to traditional public switched telephone network (PTSN) solutions. In short, VoIP services push your voice through the internet instead of a traditional phone line.

Why Every Startup Needs a Professional Blog Writing Service

Marketing Insider Group

What exactly does a professional blog writing service do for you, and why do you need one? Have you thought about hiring a professional blog writing service for your new business? Why Outsource Your Blog to a Professional Service?

3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

How the Right Blog Writing Service Can Boost Tech Company Traffic

Marketing Insider Group

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. Tech companies can benefit from outsourcing their content needs to a blog writing service. Why Use a Blog Writing Service?

[Report] 2019 State of Email Service Providers


A marketer’s email service provider (ESP) is the cornerstone of their email program. In our second annual State of Email Service Providers report, we take a look at the top ESPs by team size and structure, location, industry, send frequency, and email program details.

Marketing Engineering Services with Content

Industrial Marketing Today

Marketing engineering services is very different from marketing industrial products. The final deliverable in engineering services may be a written report but it is still not the same as selling a motor or a pump.

How Self-Service Help Can Provide Great Customer Service

Modern Marketing

Zendesk Research found that “As many as 67 percent of consumers prefer helping themselves to speaking with a customer service agent. What does it take to make self-service help successful? By Kirsten Foon, Senior Marketing Manager, Digital Experience, Oracle. I’ll be honest.

The Service Profit Chain – Why Employee Engagement Matters

Marketing Insider Group

When you master the concept of the service profit chain, you can unlock the secret to higher profits. The Service Profit […]. The post The Service Profit Chain – Why Employee Engagement Matters appeared first on Marketing Insider Group.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Prospect Research for the Professional Services

Hinge Marketing

Anyone who has sold professional services knows how complex the business development process can be. The cost of services like yours can be high, so most buyers can’t afford to choose the wrong firm. Download the Professional Services Guide to Research – Second Edition.

6 New Ways Your Customer Service Team Helps Generate Revenue

Square 2 Marketing

But while it’s easy to identify, making the changes necessary to turn customer service into a revenue center is a bit more challenging. Customer happiness Customer Advocacy Customer Services MarketingNew Revenue Generation Doesn’t Always Mean New Customers.

New Influitive Virtual EventHub Managed Service


Today we announced a new Influitive Virtual EventHub™ managed service that enables organizations to create and host a virtual event that offers an interactive, personalized experience for attendees. Leveraging the same SaaS platform that powers our customers’ advocacy programs, Influitive’s professional services team can design and build a branded virtual event hub that features custom […].

Managed service vs. self service programmatic advertising


Two of the most widely-used options for running digital advertising campaigns through a programmatic platform are self serve and managed service. Ready to take the leap into self serve advertising or is managed service more your speed? Managed service vs self service.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. Download this eBook to discover a list of best practices for selling to government agencies, and tips on how to increase your chances of success.

Top 12 Podcasts for Professional Services Marketers

Hinge Marketing

If you are one of the millions of people who enjoy podcasts — and like to pack a little learning into your spare time — I and my colleagues at Hinge have put together a list of our favorite professional services marketing podcasts.

Kuwait Metro Enters Service in 2025

Marketing Insider Group

The first phase of the metro will be completed in the year 2025 and is for one line that starts from Salmiya and heads towards the airport. It will be 50km long and have a total of 27 stations, 9 of which will be in the city center.

How Professional Service Firms Grow Through Content Marketing

Marketing Insider Group

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them.

The Customer Service Arms Race


Welcome to the new world of online customer service. At the same time, the meteoric rise of Facebook Messenger, WhatsApp, and other instant messaging services promises a whole new environment and approach to customer service. ” A customer service arms race.

Using Connected Device Data to Improve Sales

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

Now that you've figured out how to connect your products and devices to the cloud, how do you prove that your investment will pay off? Discover the power of Smart CRM, and find out how companies are leveraging the best ideas from Software as a Service to provide Customer Experience as a Service.

Banking and Financial Services Sector Spends $67bn on Cloud

HG Data

For Banking and Financial Services, the pandemic brought into focus limitations that needed addressing. Interestingly, companies within the Banking and Financial Services have a combined spend of just over $67 billion.

How Financial Services Companies Can Connect with Customers Both On and Offline


It’s also exposed a major flaw in industries built on traditional tactics and in-person relationships – especially financial services. Financial services companies have long relied on sales to do the heavy lifting when it comes to connecting with prospects.

Differentiated Marketing for Professional Services

Hinge Marketing

What is the best way to grow your professional services firm? For many professional services firms the answer is neither. The first service is tax filings, which they market with an undifferentiated approach. They bill hourly for this service.

Accounting and Financial Services Industry Report 2020

Hinge Marketing

The Accounting and Financial Services industry is poised for a period of rapid change that is likely to produce some clear winners and some firms that face a troubled future. Download the 2020 High Growth Study: Accounting & Financial Services Edition.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

3 Competitive Strategies for Professional Services [Video]

Hinge Marketing

It’s where you enter the market as the lowest-cost provider of the service that you provide, and here is the double-edged sword to this. So, these three strategies are the top strategies we find that help professional services firms take advantage of their own competitive advantage.

How Services Firms Grow with Online Marketing (Guest Post)


A note from Janice: Professional services for activities such as infrastructure assessments, deployment planning, and outsourced IT operations are a significant revenue stream for many technology companies. However, these services aren''t often the focus of guidance for effective marketing.

3 Steps Financial Services Marketers Need to Take in 2020


As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. 79% of consumers say the experience a company provides is as important as its products and services.

Writing About Services: Selling the Consumer Experience


Your task: Entice the world to use your new client’s services. Remember: Marketing educates and inspires your readers to realize the value in the service they’re exploring, then take action. “With services, you’re selling an experience.”

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

6 Customer Service Trends You Can’t Ignore in 2020

Single Grain

Good CX comes down to the highest standards for providing customer service. That means that your customer service has to reach a whole new level than ever before. 6 Customer Service Trends You Can't Ignore in 2020. 2) The Functionality of Customer Service Chatbots Is Expanding.

5 Loyalty Program Best Practices for Quick Service Restaurants

Modern Marketing

The QSR (Quick Service Restaurants) industry is notoriously competitive and operates on extremely tight margins.

The average enterprise uses 1,295 cloud services


As you can see in the chart at the top of this post, the latest data available from Netskope’s 2019 Cloud Report shows that the average enterprise is using 1,295 cloud services — a number that keeps rising, year over year. But HR isn’t far behind with 100 cloud services.

Get Real-Time COVID-19 Case Number Updates by Text (Public Service Announcement)


Paul, Minnesota, has just launched a free service that allows people to subscribe via text message to get near-real-time updates if and when their local area has more confirmed cases of COVID-19—including number infected, deaths, and recoveries.

Case 198

What’s new in Choozle: Supported Services


Introducing: Supported Services. We’re excited to open up our Supported Services offerings: a variety of tactics available to our partners spending at least $5K/month. This is why we have opened up these options to Supported Services so we can help you find the best solution to your campaign objectives. Leveraging CRM targeting makes it simple to grow your business and serve ads to users who have already demonstrated an interest in your product or service.

How a Blog Writing Subscription Service Can Help You Reach and Convert More Customers

Marketing Insider Group

If you want to invest in content marketing but don’t have the time or resources, using a blog writing subscription service is an effective […]. The post How a Blog Writing Subscription Service Can Help You Reach and Convert More Customers appeared first on Marketing Insider Group.