Best Email Marketing Tools and Services

Anyword Community

There are many email services on the market, but it can feel overwhelming trying to navigate picking the perfect one by yourself. Email marketing is an extremely valuable asset for any business. We’re here to make this process a lot simpler for you

Differentiated Marketing for Professional Services

Hinge Marketing

What is the best way to grow your professional services firm? For many professional services firms the answer is neither. The first service is tax filings, which they market with an undifferentiated approach. They bill hourly for this service.


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How to Use Big Data to Improve Customer Service


Quality customer service focuses on providing exceptional customer experiences. To dramatically improve the effectiveness of your customer service, you need to collect customer data and act on it. A CRM system helps you close the customer service gap.

HubSpot Service Hub: Close the Sales, Marketing, and Service Gap

SmartBug Media

That changed with the launch of Service Hub in 2018, and has changed yet again with the Hub’s relaunch now in 2022. Here’s what you need to know about Service Hub then and Service Hub now. What is the HubSpot Service Hub? Actually, don’t imagine—just get the service hub.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Managed service vs. self service programmatic advertising


Two of the most widely-used options for running digital advertising campaigns through a programmatic platform are self serve and managed service. Ready to take the leap into self-service programmatic advertising, or is managed service more your speed?

Digital Marketing Transformation for the Professional Services

Hinge Marketing

Professional services and other knowledge driven firms must be visible where their target clients are looking for insight and help. Download The Digital Transformation Imperative: A Research Report for Professional Services Firms. This is where many professional service firms stumble.

HG Use Case: Cloud Services Opportunity

HG Data

Analysis: $160B Cloud Services Opportunity In this step-by-step video, Adrian Escobar, Senior Enterprise Accounts Manager, reveals how HG’s technology intelligence helped one of his clients analyze a segment of the cloud services market worth $160B.

Case 81

How to Create a Big Data Customer Service Strategy


Most customers will remain loyal to your business if they have a positive customer service experience. Big data in customer service will help you retain your loyal customers, attract new customers, and offer a better experience than your competitors.

Top 10 Email Marketing Tips for Financial Services


Source: Freepik Is email marketing actually useful for financial services? Build Customers at All Levels Customers have varying levels of knowledge about your products, services, and business. The answer is a resounding yes.

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

A Guide to HubSpot Onboarding Services [Types, Benefits & Pricing]


Let’s say you’re building a new website. Or want to have a centralized location to manage your marketing efforts and keep customer information. Featured SaaS Marketing SaaS Web Design

8 Signs You Need an Agency’s Digital Marketing Services

Marketing Insider Group

If you answered yes to any of these questions, it might be time for your company to hire an outside digital marketing service. We just need to rethink our plan,” or “My company doesn’t have enough in the budget for a digital marketing service.”.

How to Improve the Customer Service Call Center Experience


When interacting with customers, an agent’s job is filled with dozens of conflicting “must-dos” that ensure they offer the best customer service call center experience. How a Great Customer Service Call Center Experience Boosts Your Sales.

A snapshot of the email service provider landscape


While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Litmus works alongside any email service provider and is proudly ESP-agnostic.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. Download this eBook to discover a list of best practices for selling to government agencies, and tips on how to increase your chances of success.

Marketing Engineering Services with Content

Industrial Marketing Today

Marketing engineering services is very different from marketing industrial products. The final deliverable in engineering services may be a written report but it is still not the same as selling a motor or a pump. I have run across […] The post Marketing Engineering Services with Content by Achinta Mitra appeared first on Industrial Marketing Today. Content Marketing Inbound Marketing Engineering services Industrial Marketing

19 Profitable Lessons from High-Converting Service Pages


If you're a product company that also offers services, hopefully you're promoting them on your website. If you can relate, check out this instructional (and perhaps profitable) guide to creating high-converting service pages.

Why sales enablement is a game-changer for financial services


Like any organization, the biggest investment a financial services firm can make is in its people. What is sales enablement for financial services? The good news is that many financial services firms have content for client-facing teams to use.

What is Data as a Service (DaaS)?


Software as a service, commonly called SaaS, refers to subscription-based, centrally hosted platforms and services that allow you to do all of those annoying manual tasks that, if left to your own devices, could take all day to complete. That’s shorthand for data as a service.

Using Connected Device Data to Improve Sales

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

Now that you've figured out how to connect your products and devices to the cloud, how do you prove that your investment will pay off? Discover the power of Smart CRM, and find out how companies are leveraging the best ideas from Software as a Service to provide Customer Experience as a Service.

Service Marketing – Planning And Strategy Guide

Unbound B2B

Introduction: What is Service Marketing. Services have increased in prominence globally, prompting the need for more expertise in service selling and marketing. But marketing a service is not a walk in the park. Service marketing mix. Types of Service Marketing.

Plan 87

4 Ways to Make B2B Customer Service Better

Industrial Marketer

Great customer service is important whether you’re running a B2C or a B2B company. B2C companies offer products and services directly to consumers, Read more » The post 4 Ways to Make B2B Customer Service Better appeared first on Industrial Marketer.

Mailchimp Review: How Good is This Email Service Provider?


In today’s post, we’ll give you all you need to know about one of the most popular email service providers on the market: Mailchimp. Otherwise, let’s start from the top to discover if Mailchimp is the right email service provider (ESP) for your business.

How to Turn Your Customer Service into a Content Powerhouse


Customer service data (or the systems that house that data) is often an untapped treasure trove of content ideas. In many organizations, marketers often don't have direct interactions with customers and miss out on all the juicy feedback and interesting stories. But the data is there.

Changes in Consumer Habits: Looking Back Over the Last 12 Months for Restaurants

This large-scale North American survey explores changes in expectations over the last year. You’ll learn what consumers expect from restaurants and food service establishments, how habits are solidifying, and where to focus efforts to drive the greatest impact.

#MxImpact: Day of Service

The Mx Group

Company Culture

Why B2B Service Businesses Fail at Digital Marketing

B2B Digital Marketer

So, in this episode, Michael Buzinski shares the common reasons why most B2B service businesses fail at digital marketing and how you can avoid making the same mistakes. He has worked with over 750 service-based businesses and helped them make their digital marketing S.I.M.P.L.E.

The importance of a good hosting service


When creating a website or blog, one of the most recurring questions is related to the importance of a good hosting service. What are the advantages of a good hosting service? After all, it is a more affordable service with varied resources available.

Differentiating Your Wealth Management Services

Blue Flame Thinking

The post Differentiating Your Wealth Management Services appeared first on Blue Flame Thinking. How to Stand Out in a Crowded Marketplace. We have great respect for our wealth management clients.

Three Simple Ways To Increase ROI From Your Current Sales Process Immediately!

Speaker: Donald Kelly, Founder & Chief Sales Evangelist at The Sales Evangelist LLC

The average B2B sales cycle can take anywhere from 3 to 9 months to close, depending on the complexity of the product or service being sold. How in the world are you supposed to survive as a seller? How can any company truly thrive? It seems impossible. but is it? Join Donald Kelly, The Sales Evangelist, Founder and CEO of The Sales Evangelist Sales Training Firm, as he shares how B2B sellers can shorten their sales cycle, generate more revenue, and get more ROI from their current sales process.

The Importance of Customer Service Analytics in 2022


Customer service has never been more important for companies. As companies improve their customer service, they see positive results. Research shows that customer service influences decisions and word-of-mouth recommendations. What Exactly are Customer Service Analytics?

The Top 4 Ways Managed Services Can Benefit Marketers


Managed marketing services can help marketers overcome challenges and realize significant benefits. With managed services, marketing teams can execute on their marketing strategy more efficiently and effectively while also having the capacity to try new things.

Visual Data Media Services Poised for Next Phase of Growth


Visual Data Media Services , a leading entertainment services company, will partner with Endeavour Capital , a mid-market investment firm, to support Visual Data’s next phase of growth. Visual Data Media Services is a JEM client.

MailerLite Review: Is It the Right Email Service for You?


Are you looking for an in-depth MailerLite review to see if this email service provider is right for you? Email service providers (ESP) have a bundle of tools that help you build, grow, and stay in contact with your email list.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Secure Video Sharing for Financial Services


Financial services is an industry built on trust. But using video in the financial services industry requires certain checks and balances, like making sure that you’re using an enterprise video platform that provides secure video sharing. Blog Financial Services

Is Your Marketing Strategy Aiding Your Customer Service?


But if we were to pick two departments where a lack of collaboration can have a significant impact on the bottom line, it’s marketing and customer service. In some cases, departmental silos aren’t a big deal.

How SMBs can build an affordable customer service function

G2M Solutions

Building a customer service department when you are a small or scaling business might seem like a daunting challenge. customer experience customer service tools customer serviceIt might even be tempting to say, "surely that's something that can wait until we are bigger, we want to focus on winning new logos.".

Messaging Architecture for the Professional Services

Hinge Marketing

Many professional services firms wrestle with challenges like these. Buyers who are trying to make the best choice in a marketplace crowded with service providers like to ask lots of questions. Download the Brand Building Guide for Professional Services Firms.

Thinkers360 2022 B2B Thought Leadership Outlook Research

Key findings include further gains by specialist communities over social media as primary destination for thought leadership consumers, and importance of customer trust and “any time” cadence for thought leadership producers.