Four Ways to Provide Effective Customer Service for B2B Customers

Webbiquity

Providing excellent customer service is essential for all businesses, but B2B customer service is very different from B2C. Here are four specific ways B2B firms can optimize their approach to customer service. Consumer customer service is primarily transactional.

Top 12 Podcasts for Professional Services Marketers

Hinge Marketing

If you are one of the millions of people who enjoy podcasts — and like to pack a little learning into your spare time — I and my colleagues at Hinge have put together a list of our favorite professional services marketing podcasts.

Influencer Marketing in Customer Service

Aberdeen

How Does Influencer Marketing Fit into Customer Service? While marketers have perfected the use of influencer marketing to improve brand awareness and drive revenue, influencer marketing is still a relatively new concept for customer service leaders.

Marketing Engineering Services with Content

Industrial Marketing Today

Marketing engineering services is very different from marketing industrial products. The final deliverable in engineering services may be a written report but it is still not the same as selling a motor or a pump.

Best Practices for Selling to Government Agencies

goods and services each year. Because of this, selling your product or service to a government. change the way that you frame your product or service. Best Practices for Selling to. Government Agencies WWW.MARKETJOY.COM Contact: +1 484-302-0110.

The Service Profit Chain – Why Employee Engagement Matters

Marketing Insider Group

When you master the concept of the service profit chain, you can unlock the secret to higher profits. The Service Profit […]. The post The Service Profit Chain – Why Employee Engagement Matters appeared first on Marketing Insider Group.

How Self-Service Help Can Provide Great Customer Service

Modern Marketing

Zendesk Research found that “As many as 67 percent of consumers prefer helping themselves to speaking with a customer service agent. What does it take to make self-service help successful? By Kirsten Foon, Senior Marketing Manager, Digital Experience, Oracle. I’ll be honest.

Managed service vs. self service programmatic advertising

Choozle

Two of the most widely-used options for running digital advertising campaigns through a programmatic platform are self serve and managed service. Ready to take the leap into self serve advertising or is managed service more your speed? Managed service vs self service.

Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. We discussed a ton of ideas on how customer services on and off of social need to scale.

Video for Financial Services: Banking and Beyond

Vidyard

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. million insurance agents, brokers, and service employees in the U.S.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

product or service? product or service. service which is more profitable. represent the true value of their product or services. the target price waterfall for every product or service. Paradigm of Strategic Value-Based.

Benchmarking Financial Services

eDataSource

Our benchmark series continues with an analysis of Financial Services. Key Financial Services Sectors*. Key Financial Services Sectors*. Key Financial Services Sectors*. Key Financial Services Sectors*. Key Financial Services Sectors*.

How a Blog Writing Subscription Service Can Help You Reach and Convert More Customers

Marketing Insider Group

If you want to invest in content marketing but don’t have the time or resources, using a blog writing subscription service is an effective […]. The post How a Blog Writing Subscription Service Can Help You Reach and Convert More Customers appeared first on Marketing Insider Group.

What’s new in Choozle: Supported Services

Choozle

Introducing: Supported Services. We’re excited to open up our Supported Services offerings: a variety of tactics available to our partners spending at least $5K/month. This is why we have opened up these options to Supported Services so we can help you find the best solution to your campaign objectives. Leveraging CRM targeting makes it simple to grow your business and serve ads to users who have already demonstrated an interest in your product or service.

How Professional Service Firms Grow Through Content Marketing

Marketing Insider Group

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them.

7 Cold Calling Tactics You Aren't Using but Should Be

your product or services. and services that are very low in price and requires little. 7 Cold Calling Tactics You. Aren‘t Using but Should Be WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com Cold calling isn‘t dead; neither is it on its. deathbed.

The Importance of Business to Business Services

Only B2B

Providing Support Services To Businesses In the B2B domain of business, business to business service providers, also called Business Service providers (BSP) refers to firms that engage in providing services. The post The Importance of Business to Business Services appeared first on ONLY B2B.

The Customer Service Arms Race

Contently

Welcome to the new world of online customer service. At the same time, the meteoric rise of Facebook Messenger, WhatsApp, and other instant messaging services promises a whole new environment and approach to customer service. ” A customer service arms race.

Differentiated Marketing for Professional Services

Hinge Marketing

What is the best way to grow your professional services firm? For many professional services firms the answer is neither. The first service is tax filings, which they market with an undifferentiated approach. They bill hourly for this service.

5 Ways Service Businesses Can Use SMS for a Better Customer Experience

Biznology

Software is available specifically for service-based businesses that allows two-way text messaging. If traffic or another service call causes delays, automatically shoot them an SMS so they have an updated arrival time. Build Trust With Your Service Technician’s Photo and Bio.

SMS 123

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

The Ultimate Guide to Selling Your VoIP Services in 2019

Unbound B2B

VoIP is becoming the preferred communication service, in place of expensive broadband internet. No need for massive hardware, as compared to phone services that have been in use traditionally. Marketing VOIP ServicesIntroduction.

How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

A note from Janice: Professional services for activities such as infrastructure assessments, deployment planning, and outsourced IT operations are a significant revenue stream for many technology companies. However, these services aren''t often the focus of guidance for effective marketing.

Inside Act-On: A Run for Fun and Community Service

Act-On

Act for Good is a vision and a program that sees community service as a practice, rather than a principle, and one we’ve taken to heart here at Act-on Software. Corporate Events Marketing Life 4k4Charity act-on software community service inside act-on

Act-On 133

Using Social Media for Marketing Professional Services

Hinge Marketing

As social media has surged in popularity it was probably inevitable that professional services firms would began to include it as a part of their marketing strategy. We have identified five primary roles that social media can play in a modern professional services firm.

Using Connected Device Data to Improve Sales

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

You likely have many connected devices all around you. There is an incredible opportunity for companies to take data from connected devices and use it to improve your sales pipeline, make your reps more effective, and even (with the help of AI) handle entire portions of the sales process for you!

Knowledge as a service: people as a “de facto” Enterprise Service Bus

Biznology

One of these approaches was called the Enterprise Service Bus. Drawing it does not help much either: Enterprise Service Bus diagram (Source: Wikipedia). The post Knowledge as a service: people as a “de facto” Enterprise Service Bus appeared first on Biznology.

Measuring the service experience

Savanta

Does your business have a service element? Prevent fiddling – include a question in the survey to ensure participants haven’t been ‘primed’ and occasionally mystery shop service delivery (this also acts as another valuable measure of service experience quality). B2B customer loyalty B2B market research customer loyalty customer satisfaction service experienceDo you measure customer perceptions of the experience?

Why you need a social media customer service plan

Sprout Social

Being a customer these days means that you have a wide variety of service channels to choose from. There are self-service knowledge bases, AI-powered chatbots and messaging services designed to cater to different customers. Social customer service vs customer care.

Using Social Media for Customer Service

Navigate the Channel

Additionally, video sites such as YouTube offer product and service education opportunities that you can use in discussions with existing customers to help them solve problems. LinkedIn is a great site for content, connections and networking, but is it the best place for customer service?

4 Steps to Developing Your Customer Care Strategy

Content Marketing: Products vs. Services [Infographic]

Crimson Marketing

Corporate Marketing Other Interesting Topics Product Marketing b2b marketing content marketing marketing concepts marketing message marketing services marketing solutions product marketing targeted marketing ( Matt Mansfield/1000 Content Ideas ).

Social networking services should be facilitated not controlled

Biznology

and platform-based Social Network Service (SNS); namely, her belief that communities need to grow organically and not be rigid, planned, communities: more like London than Paris. The post Social networking services should be facilitated not controlled appeared first on Biznology.

Financial Services Industry on the Path to Marketing Maturity with Marketing Automation

Act-On

More financial services marketers than ever before are using marketing automation to improve their campaigns and ROI, but are they doing enough to keep pace?

Social Customer Service Is the New Heart of Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.