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Marketing Automation for Financial Services Marketers

Act-On

Marketing automation in financial services can help address the sector’s unique marketing challenges. Of course, technology alone is never the sole answer, but marketing automation for financial services is a powerful tool that marketers can use to get ahead despite difficult market conditions.

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How Customer Service in Financial Services Drives Loyalty

CMSWire

Exceptional customer service in financial services drives brand loyalty, enhances customer perception and fuels growth. Continue reading.

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort.

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3 Tips to Boost Service Rep and Field Service Tech Productivity

Salesforce Marketing Cloud

I started my career as a customer service rep, and looking back, I can say I really enjoyed it. But over the last decade, working as a service rep or field tech has become harder than ever — higher caseload, more complexity, and, let’s face it, more burnout. I’ve seen it firsthand with my own clients.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

This report will examine the main investment areas that marketers are prioritizing to enhance their account-based strategies through a focus on: How practitioners are executing and accelerating blended ABM strategies that put self-service buying journeys at the forefront The areas in which AI shows the greatest promise The continued convergence of (..)

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What Can Content Aggregator Services Do for Your Brand?

Marketing Insider Group

Social Media Aggregators Social Media Aggregators are tools or services that collect and present content from multiple social media platfo rm s in one unified interface. How Can Marketers Use Content Aggregator Services? Curating Outside Content Marketers use content aggregator services as powerful tools for curating outside content.

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8 Signs You Need an Agency’s Digital Marketing Services

Marketing Insider Group

If you answered yes to any of these questions, it might be time for your company to hire an outside digital marketing service. We just need to rethink our plan,” or “My company doesn’t have enough in the budget for a digital marketing service.”. Not sure if you need a digital marketing service? You might be thinking, “No!

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4 Steps to Developing Your Customer Care Strategy

Simply resolving a customer service issue or complaint is no longer enough— in a competitive, customer-obsessed environment, there is always room for improvement. The quality of a customer care strategy can make or break a company.

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The ABM Benchmark Survey

Download the report to learn more about: The strategies and technologies ABM marketers are using to increase ABM successes Why it’s important to shift toward more targeted, personalized assets How marketers are meeting buyers' demands for self-service journeys Which metrics and marketing KPIs matter across the ABM funnel

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Put Your Data to Work: The Complete Playbook

From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more.

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Aggregage Intent Signal Service

Aggregage Intent Signal Service allows you to reach more active buyers sooner! Download the Aggregage Intent Signal Service overview to learn more. Get leads for specific in-market buyers. View companies and titles signaling intent. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals.

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These Top Financial Services Marketing Trends Will Help You Stay Competitive

Today’s B2B clients have developed consumerized expectations, which means that financial services firms need to create a differentiated digital experience to grow a dedicated client base. Read three marketing trends — backed by data — that will give your firm a competitive edge in the digital era.

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Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

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Maximize Your B2B Lead Generation Results!

Comprehensive Reach: Quickly target buyers across a range of industries, including financial services, healthcare, pro services, supply chain, technology and more. Our proven marketing programs deliver top-notch leads from senior buyers! Why choose Aggregage?

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams.