Managed service vs. self service programmatic advertising


Two of the most widely-used options for running digital advertising campaigns through a programmatic platform are self serve and managed service. Ready to take the leap into self-service programmatic advertising, or is managed service more your speed?

How to Use Big Data to Improve Customer Service


Quality customer service focuses on providing exceptional customer experiences. To dramatically improve the effectiveness of your customer service, you need to collect customer data and act on it. A CRM system helps you close the customer service gap.


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19 Profitable Lessons from High-Converting Service Pages


If you're a product company that also offers services, hopefully you're promoting them on your website. If you can relate, check out this instructional (and perhaps profitable) guide to creating high-converting service pages.

What is Data as a Service (DaaS)?


Software as a service, commonly called SaaS, refers to subscription-based, centrally hosted platforms and services that allow you to do all of those annoying manual tasks that, if left to your own devices, could take all day to complete. That’s shorthand for data as a service.

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

Top 10 Email Marketing Tips for Financial Services


Source: Freepik Is email marketing actually useful for financial services? Build Customers at All Levels Customers have varying levels of knowledge about your products, services, and business. The answer is a resounding yes.

Secure Video Sharing for Financial Services


Financial services is an industry built on trust. But using video in the financial services industry requires certain checks and balances, like making sure that you’re using an enterprise video platform that provides secure video sharing. Blog Financial Services

Is Your Marketing Strategy Aiding Your Customer Service?


But if we were to pick two departments where a lack of collaboration can have a significant impact on the bottom line, it’s marketing and customer service. In some cases, departmental silos aren’t a big deal.

4 Ways to Make B2B Customer Service Better

Industrial Marketer

Great customer service is important whether you’re running a B2C or a B2B company. B2C companies offer products and services directly to consumers, Read more » The post 4 Ways to Make B2B Customer Service Better appeared first on Industrial Marketer.

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Differentiating Your Wealth Management Services

Blue Flame Thinking

The post Differentiating Your Wealth Management Services appeared first on Blue Flame Thinking. How to Stand Out in a Crowded Marketplace. We have great respect for our wealth management clients.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

How Content Helps You Switch from Reactive to Proactive Customer Service


Hopefully the latter, but making a transition from reactive support to proactive customer service is not an easy task. Content Strategy Organizational Change Tips & How-Tos content customer experience customer service customer support proactive reactive

The Secrets to Virtual Selling for Financial Services


Financial services is an industry that’s on the brink of a new day. From customer service to new client contracts, everything is going digital—even selling. The financial services industry is recognizing a digital change that clients have wanted for a long time.

Service Marketing – Planning And Strategy Guide

Unbound B2B

Introduction: What is Service Marketing. Services have increased in prominence globally, prompting the need for more expertise in service selling and marketing. But marketing a service is not a walk in the park. Service marketing mix. Types of Service Marketing.

Marketing Engineering Services with Content

Industrial Marketing Today

Marketing engineering services is very different from marketing industrial products. The final deliverable in engineering services may be a written report but it is still not the same as selling a motor or a pump. I have run across […] The post Marketing Engineering Services with Content by Achinta Mitra appeared first on Industrial Marketing Today. Content Marketing Inbound Marketing Engineering services Industrial Marketing

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. Download this eBook to discover a list of best practices for selling to government agencies, and tips on how to increase your chances of success.

The Top 4 Ways Managed Services Can Benefit Marketers


Managed marketing services can help marketers overcome challenges and realize significant benefits. With managed services, marketing teams can execute on their marketing strategy more efficiently and effectively while also having the capacity to try new things.

How Self-Service Help Can Provide Great Customer Service


Zendesk Research found that “As many as 67 percent of consumers prefer helping themselves to speaking with a customer service agent. ” Self-service is becoming a very important and growing channel for vendors, but in order for it to be an effective channel, they need to do it right. What does it take to make self-service help successful? Find out more about the new offering , including the self-service options that are available.

The importance of a good hosting service


When creating a website or blog, one of the most recurring questions is related to the importance of a good hosting service. What are the advantages of a good hosting service? After all, it is a more affordable service with varied resources available.

Visual Data Media Services Poised for Next Phase of Growth


Visual Data Media Services , a leading entertainment services company, will partner with Endeavour Capital , a mid-market investment firm, to support Visual Data’s next phase of growth. Visual Data Media Services is a JEM client.

Using Connected Device Data to Improve Sales

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

Now that you've figured out how to connect your products and devices to the cloud, how do you prove that your investment will pay off? Discover the power of Smart CRM, and find out how companies are leveraging the best ideas from Software as a Service to provide Customer Experience as a Service.

Donna Thomas Joins Visual Data Media Services as Senior Vice President of Sales, Americas


JEM is pleased to announce that our client, Visual Data Media Services has welcomed industry veteran, Donna Thomas to its senior leadership team to accelerate Visual Data’s next phase of growth and deliver unparalleled value to customers.

How Marketers Can Differentiate Their Products Or Service

Marketing Insider Group

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Consumers no longer just care about the brand, product or service they are buying.

What to Look for in a Copywriting Service: The B2B Marketer’s Guide

Marketing Insider Group

A copywriting service can feel like a nice-to-have luxury. A copywriting service for B2B companies is one of the most worthwhile investments you can make for your business. Hiring a B2B Copywriting Service? Anyone can write content, right?

10 factors to consider when choosing the best web hosting service


If you need to create a website for your e-commerce or just want to bring your blog project to life, you have already faced the following question — how to choose the best website hosting service? The closer to 100%, the better the service availability guarantees.

Changes in Consumer Habits: Looking Back Over the Last 12 Months for Restaurants

This large-scale North American survey explores changes in expectations over the last year. You’ll learn what consumers expect from restaurants and food service establishments, how habits are solidifying, and where to focus efforts to drive the greatest impact.

Top 10 Best Email Marketing Services

Single Grain

But unless you want to manually send out individual emails to your hundreds, thousands or even millions of subscribers, you need to use an email marketing service. In this guide, we’re going to go over 10 of the top email marketing services available.

[Report] 2019 State of Email Service Providers


A marketer’s email service provider (ESP) is the cornerstone of their email program. In our second annual State of Email Service Providers report, we take a look at the top ESPs by team size and structure, location, industry, send frequency, and email program details.

7 Best Email Service Providers for Small Businesses


Are you looking for the best email service providers for small businesses? That means selecting the right email service provider (ESP) for you. So, today, we’re going to share the 7 best email service providers for small business.

5 Loyalty Program Best Practices for Quick Service Restaurants


The QSR (Quick Service Restaurants) industry is notoriously competitive and operates on extremely tight margins.

Three Simple Ways To Increase ROI From Your Current Sales Process Immediately!

Speaker: Donald Kelly, Founder & Chief Sales Evangelist at The Sales Evangelist LLC

The average B2B sales cycle can take anywhere from 3 to 9 months to close, depending on the complexity of the product or service being sold. How in the world are you supposed to survive as a seller? How can any company truly thrive? It seems impossible. but is it? Join Donald Kelly, The Sales Evangelist, Founder and CEO of The Sales Evangelist Sales Training Firm, as he shares how B2B sellers can shorten their sales cycle, generate more revenue, and get more ROI from their current sales process.

Fractional Chief Marketing Officer Services Gives Companies Access to Affordable Senior-Level Marketing Expertise

KEO Marketing

KEO Marketing’s exclusive Fractional Chief Marketing Officer Services gives companies access to the senior-level marketing expertise they need at a much lower cost than what they would pay to hire an in-house staff. Fractional CMO Service

Transforming sales teams in financial services (part 2)

Seismic - Sales Effectiveness

In our prior blog post, transforming sales teams in financial services (part 1) , we discussed the challenges Financial services firms face in delivering a best-in-class client experience. That’s what 250+ financial services trust Seismic.

Fractional CMO Service Is the Perfect Marketing Hiring Solution for Companies on a Tight Budget

KEO Marketing

The post Fractional CMO Service Is the Perfect Marketing Hiring Solution for Companies on a Tight Budget first appeared on Inbound Marketing | B2B Marketing. Fractional CMO Service

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Measuring the service experience


Does your business have a service element? Prevent fiddling – include a question in the survey to ensure participants haven’t been ‘primed’ and occasionally mystery shop service delivery (this also acts as another valuable measure of service experience quality). B2B customer loyalty B2B market research customer loyalty customer satisfaction service experienceDo you measure customer perceptions of the experience?

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

VoIP Service Provider Guide

Unbound B2B

The post VoIP Service Provider Guide appeared first on UnboundB2B. Ebook Resources