Using Social Media for Customer Service

Navigate the Channel

Additionally, video sites such as YouTube offer product and service education opportunities that you can use in discussions with existing customers to help them solve problems. LinkedIn is a great site for content, connections and networking, but is it the best place for customer service?

Event Hub Cloud Service. Hello world

Modern Marketing

Oracle Has three options for deploy Kafka in the Cloud: 1) Use Big Data Cloud Service , where you get full Cloudera cluster and there you could deploy Apache Kafka as part of CDH. 2) Event Hub Cloud Service Dedicated. 3) Event Hub Cloud Service.

Content Marketing Editorial and Writing Services: What to Look For

Marketing Insider Group

The post Content Marketing Editorial and Writing Services: What to Look For appeared first on Marketing Insider Group. Good content writing is critical for the success of your content marketing strategy. Mediocrity, on the other hand, can tarnish your brand.

Oracle API Platform Cloud Service Overview by Rolando Carrasco

Modern Marketing

Oracle API Platform Cloud Services - API Design This is the first video of a series to showcase the usage of Oracle API Platform Cloud Services. Oracle API Cloud Services This is the second video of a series to show case the usage of the brand new Oracle API Platform CS.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

Marketing Engineering Services with Content

Industrial Marketing Today

Marketing engineering services is very different from marketing industrial products. The final deliverable in engineering services may be a written report but it is still not the same as selling a motor or a pump.

Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. We discussed a ton of ideas on how customer services on and off of social need to scale.

The 10 Best Customer Service and Customer Engagement Platforms


those in business/industrial firms, government agencies, non-profits, educational institutions, financial services, and healthcare) are well aware of the data they are providing to vendors, just through normal product usage. Customer Service Management Tools.

Competitive Strategy for Professional Services

Hinge Marketing

Finding a competitive strategy that offers a sustainable advantage is a challenge for most professional services firms. Having a lower cost structure or greater specialized expertise are common examples of competitive advantages in the professional services. In the professional services, this usually means lowering the cost of talent by either using professionals from countries or regions with lower wages or employing more automation in the firm’s business process.

Social Customer Service Is the New Heart of Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing.

The Customer Service Arms Race


Welcome to the new world of online customer service. At the same time, the meteoric rise of Facebook Messenger, WhatsApp, and other instant messaging services promises a whole new environment and approach to customer service. ” A customer service arms race.

How Your Local Service Business Can Soar with Google’s Algorithm Updates


The ubiquity of smartphones means that most consumers now begin their searches for local service providers online. This makes visibility in search engines like Google critical for local service businesses like doctors, lawyers, accountants, and marketing agencies.

Manage the Pedigree Factor in Professional Services Marketing

Marketing Craftmanship

Institutional pedigree always matters, regardless of the type of professional service you’re selling. Unfortunately for professional services providers lacking strong external credentials, the reluctance to select them is far more prevalent at larger institutions.

Content Marketing: Products vs. Services [Infographic]

Crimson Marketing

Corporate Marketing Other Interesting Topics Product Marketing b2b marketing content marketing marketing concepts marketing message marketing services marketing solutions product marketing targeted marketing ( Matt Mansfield/1000 Content Ideas ).

Customer Service is a Critical Marketing Attribute

Great B2B Marketing

However, there was nothing positive about the experience for Marco and it had several negative repercussions that provide some lessons on what not to do from a marketing and customer service perspective. Customer-facing employees, ranging from the corporate receptionist to the restaurant hostess to the gondola operator, need to have a spirit of service and friendliness. The most important point is that customer service strongly impacts your marketing.

Strategic Marketing for Professional Services

Hinge Marketing

Strategic marketing sounds like it would be a good idea for a professional services firm. It addresses high-level considerations such as what markets to target, which services to offer and how to price and promote them. In my experience, most professional services firms focus on marketing management and rarely engage in big-picture strategic marketing. Professional services buyers are changing. So what do these changes mean for professional services marketers?

The Internet of Things in public services: citizen first


On top of trying to tackle a range of challenges and aiming to offer new services, many government transformation initiatives seek to enhance citizen satisfaction and citizen experience.

How Services Firms Grow with Online Marketing (Guest Post)


A note from Janice: Professional services for activities such as infrastructure assessments, deployment planning, and outsourced IT operations are a significant revenue stream for many technology companies. However, these services aren''t often the focus of guidance for effective marketing.

Knowledge as a service: people as a “de facto” Enterprise Service Bus


One of these approaches was called the Enterprise Service Bus. Drawing it does not help much either: Enterprise Service Bus diagram (Source: Wikipedia). The post Knowledge as a service: people as a “de facto” Enterprise Service Bus appeared first on Biznology.

Can Data Management Services Simplify Your Workday?


Data management services can be used to […]. Marketing is a relentless job that is often as frustrating as it is demanding.

3 Branded B2B News Services That Get It Right

Paul Gillin

Most content marketing is currently delivered piecemeal in the form of white papers, e-books, webcasts and the like. While there’s nothing wrong with that, drive-by customers are hard to engage in conversation.

Marketing Failure at Professional Services Firms: Who’s to Blame?

Marketing Craftmanship

The Hinge Research Institute – a division of one of the nation’s smartest B2B marketing consultancies – recently published the results of its survey of 530 professional services firms representing accounting and finance; technology; marketing and communications; architecture; engineering and construction; legal; and management consulting disciplines. Make clients more aware of services (53.5%).

Social networking services should be facilitated not controlled


and platform-based Social Network Service (SNS); namely, her belief that communities need to grow organically and not be rigid, planned, communities: more like London than Paris. The post Social networking services should be facilitated not controlled appeared first on Biznology.

Government Services Research Released

Hinge Marketing

Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know that we regularly conduct research on the professional services marketplace and then release the results of that research. Video Transcription.

Are All Email Unsubscribe Services Created Equal?

Modern Marketing

I am sure that from time to time, all of us have been tempted to try out one of the many “unsubscribe” services out there, in a desperate attempt to get a handle on our out of control Inboxes. There are several of these services that float around out there.

4 Secrets to Selling Professional Services

Hinge Marketing

You probably didn’t enter your career as a consultant, lawyer, engineer, IT consultant, accountant, or other professional service provider so you could spend all of your time selling, but the world of professional services has changed considerably. For those of you who dread the process of promoting yourself and your services, you’d much rather have someone else sell the work while you focus on your clients, delivering the work, and helping them be successful.

Be Fanatical About Service Quality (And Why It Matters)

Measure Up Marketing

My first professional job was in a financial services organization working for Dwight Prade. Dwight was adamant about customer service quality and experience, long before these were the buzzwords of today. RELIABILITY: Ability to perform the promised service dependably and accurately.

6 Ways Marketing Content Can Support a Customer Service Team


"Hold on, let me just confirm the solution for you," the service rep responds as she scrambles to look up the answer to a customer's question. 6 Ways Marketing Content Can Support a Customer Service Team.

Buy domain names for all your pages, products, and services


The post Buy domain names for all your pages, products, and services appeared first on Biznology. Infomercials and commercials have become smart. They’ve always given viewers unique promo codes 800-numbers, and “tell the operator you saw us on WXYZ.”

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The Future of Financial Services Marketing


Exciting things are happening in the world of financial services marketing. We joined many top brands at the 2017 LIMRA Distribution Conference for Financial Services last week and discussed some of the most modern trends facing the industry. Opportunities ahead.

The Divide Between Customer Service and Marketing is Costing Your Business

Aberdeen CMO Essentials

The Divide Between Customer Service and Marketing is Costing Your Business. Customer experiences are shaped by everyone in a business, including Sales, Marketing, Service, and the back office (e.g. Figure 1: Aligning Service & Marketing is the Right Move for Customer Satisfaction.

The Five Best Infographic Creation Tools and Services


Here are four of the best such tools…plus services to call on if you have the budget and really want to make sure your infographics look original and great. Infographic Creation Services. 12: The Five Best Infographic Creation Tools and Services.

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Technology Services Research Released

Hinge Marketing

In this video blog, Liz Harr shares insights from the 2017 research on marketing and growth insights for the technology services industry. This report looks at a variety of different aspects to uncover the most effective marketing techniques for tech services firms.

2018 Accounting and Financial Services Research Released

Hinge Marketing

The 2018 High Growth Study took a close look at the accounting and financial services industry. Download the 2018 High Growth Study Accounting and Financial Services Executive Summary. The median annual growth in revenue for accounting and financial services firms fell from 7.8

The Great Social Customer Service Race [INFOGRAPHIC]

Tomorrow People

The Great Social Customer Service Race" was created to evaluate how efficiently the nation's top brands provide consumer support on Twitter. How do big brands measure up on social media?

OpenAnnotate – Beta Availability as a service on Amazon Web Services

Technology Services Group

We often receive requests from integrators or ECM customers that are looking for a way to add OpenAnnotate to their existing ECM infrastructure. For many Documentum or Alfresco deployments, OpenAnnotate can easily be added into their current infrastructures.

IBM Expands Social Business Services

Paul Gillin

Seeking accelerate its pole position as a leader in the emerging concept of “social business,” IBM introduced new programs, services and partnerships to help organizations grasp the concept and make it work for their organizations.

OpenContent Solr Services – New TSG Product Offering

Technology Services Group

As part of our campaign to make Documentum better, TSG is announcing the formalization of our OpenContent Solr Services as well as some new features that we are adding to our work with Solr.

Social Customer Service: How Far Have We Come?

Aberdeen CMO Essentials

This also includes as using them as communication channels for product announcements, updates on service outages, and so on. Read Aberdeen’s full report to learn how Best-in-Class firms lay the foundation for maximum success in social customer service.

The average enterprise uses 91 marketing cloud services


The chart at the top of this post reveals one of the more striking findings that she shared (from page 190 in her report, with credit to cloud security provider Netskope ), showing the average number of cloud services an enterprise uses across different categories.