Four Ways to Provide Effective Customer Service for B2B Customers

Webbiquity

Providing excellent customer service is essential for all businesses, but B2B customer service is very different from B2C. Here are four specific ways B2B firms can optimize their approach to customer service. Consumer customer service is primarily transactional.

[Report] 2019 State of Email Service Providers

Litmus

A marketer’s email service provider (ESP) is the cornerstone of their email program. In our second annual State of Email Service Providers report, we take a look at the top ESPs by team size and structure, location, industry, send frequency, and email program details.

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Marketing Engineering Services with Content

Industrial Marketing Today

Marketing engineering services is very different from marketing industrial products. The final deliverable in engineering services may be a written report but it is still not the same as selling a motor or a pump.

The Service Profit Chain – Why Employee Engagement Matters

Marketing Insider Group

When you master the concept of the service profit chain, you can unlock the secret to higher profits. The Service Profit […]. The post The Service Profit Chain – Why Employee Engagement Matters appeared first on Marketing Insider Group.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

How Self-Service Help Can Provide Great Customer Service

Modern Marketing

Zendesk Research found that “As many as 67 percent of consumers prefer helping themselves to speaking with a customer service agent. What does it take to make self-service help successful? By Kirsten Foon, Senior Marketing Manager, Digital Experience, Oracle. I’ll be honest.

How Professional Service Firms Grow Through Content Marketing

Marketing Insider Group

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them.

Video for Financial Services: Banking and Beyond

Vidyard

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. million insurance agents, brokers, and service employees in the U.S.

Top 12 Podcasts for Professional Services Marketers

Hinge Marketing

If you are one of the millions of people who enjoy podcasts — and like to pack a little learning into your spare time — I and my colleagues at Hinge have put together a list of our favorite professional services marketing podcasts.

Differentiated Marketing for Professional Services

Hinge Marketing

What is the best way to grow your professional services firm? For many professional services firms the answer is neither. The first service is tax filings, which they market with an undifferentiated approach. They bill hourly for this service.

Best Practices for Selling to Government Agencies

Managed service vs. self service programmatic advertising

Choozle

Two of the most widely-used options for running digital advertising campaigns through a programmatic platform are self serve and managed service. Ready to take the leap into self serve advertising or is managed service more your speed? Managed service vs self service.

Using Social Media for Marketing Professional Services

Hinge Marketing

As social media has surged in popularity it was probably inevitable that professional services firms would began to include it as a part of their marketing strategy. We have identified five primary roles that social media can play in a modern professional services firm.

Influencer Marketing in Customer Service

Aberdeen

How Does Influencer Marketing Fit into Customer Service? While marketers have perfected the use of influencer marketing to improve brand awareness and drive revenue, influencer marketing is still a relatively new concept for customer service leaders.

Live Chat Best Practices: How to Streamline Customer Service

Optinmonster

We’ve all been there before, sitting on the line with some company’s customer service department. These were some of the first widely used chat services that connected people from all over the world. Plus, they never sleep so your customer service remains open 24/7.

Using Connected Device Data to Improve Sales

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

What’s new in Choozle: Supported Services

Choozle

Introducing: Supported Services. We’re excited to open up our Supported Services offerings: a variety of tactics available to our partners spending at least $5K/month. This is why we have opened up these options to Supported Services so we can help you find the best solution to your campaign objectives. Leveraging CRM targeting makes it simple to grow your business and serve ads to users who have already demonstrated an interest in your product or service.

The Customer Service Arms Race

Contently

Welcome to the new world of online customer service. At the same time, the meteoric rise of Facebook Messenger, WhatsApp, and other instant messaging services promises a whole new environment and approach to customer service. ” A customer service arms race.

How a Blog Writing Subscription Service Can Help You Reach and Convert More Customers

Marketing Insider Group

If you want to invest in content marketing but don’t have the time or resources, using a blog writing subscription service is an effective […]. The post How a Blog Writing Subscription Service Can Help You Reach and Convert More Customers appeared first on Marketing Insider Group.

How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

A note from Janice: Professional services for activities such as infrastructure assessments, deployment planning, and outsourced IT operations are a significant revenue stream for many technology companies. However, these services aren''t often the focus of guidance for effective marketing.

4 Steps to Developing Your Customer Care Strategy

Benchmarking Financial Services

eDataSource

Our benchmark series continues with an analysis of Financial Services. Key Financial Services Sectors*. Key Financial Services Sectors*. Key Financial Services Sectors*. Key Financial Services Sectors*. Key Financial Services Sectors*.

Customer Self-Service During an Economic Downturn

Aberdeen

The Desire to Decrease Service Costs. This typically translates to decreased marketing spend and reduction in investment across other areas of the business, including customer service. Why Self-Service? One of the most important ones is focusing on getting self-service right.

Inside Act-On: A Run for Fun and Community Service

Act-On

Act for Good is a vision and a program that sees community service as a practice, rather than a principle, and one we’ve taken to heart here at Act-on Software. Corporate Events Marketing Life 4k4Charity act-on software community service inside act-on

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Digital Branding for Professional Services

Hinge Marketing

The digital transformation that has reshaped industry after industry has come to professional services — profoundly impacting how a firm’s brand is shaped and communicated. In the context of professional services, you can think of your brand as the visibility of your reputation.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently

Financial services content is also incredibly complicated. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. Financial services vs. all other industries.

Content Marketing Editorial and Writing Services: What to Look For

Marketing Insider Group

The post Content Marketing Editorial and Writing Services: What to Look For appeared first on Marketing Insider Group. Good content writing is critical for the success of your content marketing strategy. Mediocrity, on the other hand, can tarnish your brand.

The Importance of Business to Business Services

Only B2B

Providing Support Services To Businesses In the B2B domain of business, business to business service providers, also called Business Service providers (BSP) refers to firms that engage in providing services. The post The Importance of Business to Business Services appeared first on ONLY B2B.

How to Generate Referrals In Financial Services

The Lead Agency

While it falls under the umbrella of ‘B2B Marketing,’ financial services marketing is different from other forms of B2B Marketing. With financial services marketing, it is also particularly important to ensure your marketing strategies will help you retain customers.

Knowledge as a service: people as a “de facto” Enterprise Service Bus

Biznology

One of these approaches was called the Enterprise Service Bus. Drawing it does not help much either: Enterprise Service Bus diagram (Source: Wikipedia). The post Knowledge as a service: people as a “de facto” Enterprise Service Bus appeared first on Biznology.

How ERP Improves Customer Service

ATAK Interactive

These improvements work toward higher levels of customer service satisfaction. As a company grows, the company will need more staff, a more significant number of services must be in place, and business activities increase. How ERP Enhances Customer Service.

Measuring the service experience

Savanta

Does your business have a service element? Prevent fiddling – include a question in the survey to ensure participants haven’t been ‘primed’ and occasionally mystery shop service delivery (this also acts as another valuable measure of service experience quality). B2B customer loyalty B2B market research customer loyalty customer satisfaction service experienceDo you measure customer perceptions of the experience?

Event Hub Cloud Service. Hello world

Modern Marketing

Oracle Has three options for deploy Kafka in the Cloud: 1) Use Big Data Cloud Service , where you get full Cloudera cluster and there you could deploy Apache Kafka as part of CDH. 2) Event Hub Cloud Service Dedicated. 3) Event Hub Cloud Service.

Value-Based Pricing for Professional Services

Hinge Marketing

Today’s professional services firms face challenges from many directions. Increased competition and commoditization of services put downward price pressure on services even as talent shortages drive up costs. Your client is focused on the value of the service.

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5 Ways Service Businesses Can Use SMS for a Better Customer Experience

Biznology

Software is available specifically for service-based businesses that allows two-way text messaging. If traffic or another service call causes delays, automatically shoot them an SMS so they have an updated arrival time. Build Trust With Your Service Technician’s Photo and Bio.

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Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. We discussed a ton of ideas on how customer services on and off of social need to scale.