BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

BlueVenn has only been active in the U.S. market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.* The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. The Venn in BlueVenn The unified database process, a.k.a.

LeadLife Bundles Services with Marketing Automation

Customer Experience Matrix

Probably more important, LeadLife has also bundled marketing services with its software. Bundled services are LeadLife’s solution to the skill gap that keeps so many companies from adopting marketing automation or using it fully. LeadLife released a completely rebuild version of its marketing automation system last month.

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Forecast: Self-Assembling Application Bundles Will Manage Customer Experience

Customer Experience Matrix

Services will be bundled into mega-services, simplifying user choice. Open APIs and interoperability will make it easy to add new services to the bundles. Business relationships need to be worked out between the individual services and the mega-bundles. Loosely coupled systems and disaggregated services will make it easy to inject new services into a bundle.

Full Circle Insights Rolls Out “Full Circle Enterprise” Product Bundle

Full Circle Insights

maker of comprehensive sales and marketing performance measurement solutions, today rolled out a new product bundle: Full Circle Enterprise, which combines the company’s popular Response Management with Funnel Metrics, Campaign Attribution and Digital Source Tracker products.

How to Avoid the Risks of Bundling

Hubspot

Retailers, etailers, service providers, and pretty much anyone who sells anything ever use bundling techniques to improve sales and make customers happy. The problem is that bundling comes with a unique set of problems that could hurt your sales in the long run. When you combine two or more products and set a lower price for the bundle, you might see those items fly off the shelves and out of your warehouses. Bundle items you won’t sell again.

Get the Bingeable & Shareable MozCon 2019 Video Bundle!

Moz

Yep, you got it: the MozCon 2019 Video Bundle is available for your purchasing and viewing pleasure! Get the MozCon 2019 video bundle. Tell me about the video bundle! The video bundle is always included in the price of your MozCon ticket, so you can relive your three jam-packed days of learning as many times as you want — and if you aren't too bummed that they already made you share your MozCon swag with them, be sure to share the vids with your team!

Get Buyers to Do What You Want: Using Temptation Bundling

Hubspot

Temptation bundling. What Is Temptation Bundling? If your company focuses on any of these things we procrastinate, you can put temptation bundling to work. Putting Temptation Bundling to Work. Just as the tactic sounds, temptation bundling means you pair the thing buyers try to avoid with something they really want. We’d love to know how temptation bundling has worked with you in the past, so leave us a comment!

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Small businesses willing to invest some effort should be pleased with the results. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user.

How to Utilize the Power of Gmail’s New Promotions Tab

Litmus

Using machine learning, Gmail identifies the most valuable messages for each user and groups them into bundles organized by topic or themes like Top Deals or Top Picks. Bundled email have additional functionality: in addition to standard inbox text (like a subject line), marketers can include additional information like promotion codes, a featured image, and deal expiration dates—all visible to your subscribers before they open your email. Heads-up, email geeks!

Some Web-Browsers are Not Bundling Flash Player Anymore. Now What?

Webinato

But what do your end-users do if web-browsers don’t bundle the Flash Player? The post Some Web-Browsers are Not Bundling Flash Player Anymore. BREAKING NEWS: Read Our Announcement of The New Upcoming Webinato Platform. Webinato’s modular architecture to support high quality webinars has evolved and improved since our early days in 2004. We do not confine our platform to any specific technology, as programming languages and systems come and go over time.

No Stones for Wells Fargo – Sales Professionals Heal Thyself

HG Data

But not only did they sell something unwanted, employees bundled products in a fashion that hid what they were doing. That said, let me be the first to confess my sins: Bundled Features: I’ve bundled features in ways that probably were not too far from what Wells Fargo has done. I’ve had optional features that I bundled into a group price and not allowed the customer to opt out for the a la carte menu.

Taking Account-based Marketing to the Next Level with Predictive Marketing

Lattice

That’s why we are bundling smart ideas and tactics from We know how hard it is being a marketer today.

Getting Started With Segments in Clive

Hannon Hill

Segments, a recently-released feature in Clive, enables you to bundle personalization rules for better reuse. Read on for two examples of how Segments can be used in Clive

Affiliate Marketing for Bloggers: 6 Tips for Making 6 Figures

PPCRAO.in

Pro Blogger Bundle Course: [link] The course above is a discounted bundle of our best-selling blogging courses: 1. Launch You Blog Biz (for Brand New Bloggers): [link] 2. Pinterest Traffic Course (Drive Traffic with Pinterest): [link] 3.

Reach and Delight (The Right) Customers with Cooperative Marketing

Hubspot

They are bundled with the phone for a lower price. A phone store that bundles their products with complementary ones is an example of cooperative marketing. Instead of buying individual products at once, consumers are able to pay one price for a bundle. Streaming Service Bundle.

Want to build a great brand for your company?

Sales Lead Insights

Instead of investing a bundle financing a snazzy new logo, or spending too much of your marketing budget on brand advertising, invest in making sure that all the touch points your company has with its prospects and customers are enhancing the brand… rather than hurting it.

7 ideas for more B2B direct mail sales leads

Sales Lead Insights

If you are prepared to deliver information by email you can shorten the delivery time, and sometimes save a bundle on printing and postage. Seven tips for increasing direct mail marketing response. When I provide direct mail marketing solutions for my clients, I have found that these tips increase sales leads and response. Be sure to include a cover letter whenever you are sending printed literature to prospects or customers.

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Why Gmail’s New Promotions Tab Is a Big Plus for Your Email Campaigns

Oracle

By bundling the offers most relevant to each recipient under a specialized Promotions tab, which highlights specific features of those offers, like promo codes and expiration dates. Now, instead of a text-only subject line and preview snippet, your offers can show up in a specialized tab within Gmail’s iOS and Android apps — bundled by category and featuring enticing details and imagery.

AOV vs. LTV: Why Customer Lifetime Value Matters More Than You Think

Evergage

Bundling? Many marketing techniques are focused on increasing the average order value as customers convert on your e-commerce site. Free shipping? Suggested items? They all work toward the same goal: getting customers to buy more with each visit, increasing the average order value (AOV). But what about increasing the lifetime value (LTV) of your customers? [ [ ] E-commerce Optimization e-commerce best practices personalization strategy Retail

8 Digital Marketing courses to boost your career

RockContent

Digital Marketing Full Course Bundle on Reliablesoft Academy. However, here’s one that encompasses them all: Digital Marketing Full Course Bundle. Are you looking for some improvement in your marketing skills?

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PERSONALITY-BASED ENGAGEMENT: IT’S THE PEOPLE, NOT THE ACCOUNTS

xiQ

Simply bundling up individuals into monolithic accounts adds insult to injury. Account-Based Marketing doesn’t cut it anymore. We don’t sell to accounts, we sell to people – and people buy from people they trust.

Empathy Mapping: The Secret Ingredient of Content Strategy You Can’t Overlook

Contently

My favorite exercise in the bundle is an audience empathy map. ( To get the full bundle of audience analysis worksheets, plus some handy content strategy frameworks and templates, sign up for the course here. (It’s Even though I went to college for creative writing, I love data.

Ecommerce email marketing: 7 tried-and-true tactics to sell your online products in 2021

ConvertKit

Bundle emails. Figuring out what products work well together and then selling them as a bundle is always a smart way to provide convenience to subscribers and boost average order value. Steph Smith author sells her ebook as part of a larger bundle. Does this sound familiar?

How Marketers Can Differentiate Their Products Or Service

Marketing Insider Group

For B2B Marketers this often comes in the form of product and service bundles or monthly recurring service packages like our Content Builder and Content Builder Pro which include both product deliverables like content, keywords, and reports, with services like strategy, promotion, and link building.

Is Growth-Driven Design For Websites Still A Thing?

Square 2 Marketing

HubSpot started teaching agencies to think differently about their services and that they should be bundled into ongoing monthly retainers. Where Did GDD Come From? Was It Ever A Thing? And Is It Still Relevant Today?

What the New Gmail Inbox Means For Marketers

Oracle

Inbox is looking to bundle messages of the same type together. The bundles are also mixed in with individual messages from friends and family. The world of email marketing deliverability was given a surprise jolt last week, with the introduction of a new product from Google. Inbox by Gmail was rolled out in Beta last week, and is available by invite only. You can request an invitation by sending an email to inbox@google.com.

RMS Austria Chooses LeadsRx Attribution Solution To Deliver Success For Advertisers

LeadsRX

RMS specializes in audio advertising campaigns bundling all Austrian private radio stations and over 1,500 audio streams to deliver successful results for its clients’ brands. Portland, Ore.,

15 Effective Ways to Cut Costs in Business

Hubspot

Consider bundling your services. This might seem like a simple suggestion, but a lot of purchases can be bundled together. For example, services such as phone and internet are usually bundled together. Bundling services will typically save you money.

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3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Bundle Content. One of the best ways to drive traffic to less popular programs is to bundle them with popular programs. By offering content for purchase in bundles at a discounted rate, you’ll get more eyes on programs that weren’t getting attention when only sold alone. Electronic learning (eLearning) programs have taken on many shapes and sizes over the years, but sometimes it can be hard to drum up excitement for new (or existing) offerings. Why is this?

How ZoomInfo Engage Helps Accelerate Sales through Automation

Zoominfo

It bundles contact data, account data, real-time alerts, activity capture, task management, and more.

Top-level domain: what it is and how to choose one

RockContent

In addition, some hosting services bundle them with the rest of their solutions. A website address contains several different elements that help set it aside and be remembered.

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8 Budget Templates to Manage Your Marketing Spend [Free Download]

Hubspot

We’ve got something almost as good as a sentient robot that can help you plan your marketing budget: this bundle of 8 Microsoft Excel templates. The bundle includes individual budget templates for the different segments of your marketing program, allowing you to drill down and document particular costs and line items. The bundle includes budget templates for the following areas: Events.

Google Unveils 'Inbox,' a New App to Change How You Manage Email

Hubspot

It contains all of the following features, which we’ll describe in more detail below: Bundles. Bundles. Bundles are basically "accordion folders” for certain categories in your inbox. Here''s what it looks like when condensed: Here''s what it looks like when expanded: By default, when new emails within the bundle arrive to your inbox, the bundle moves to the top of your inbox. Types of Labels Within Bundles.

5 Tips for Increasing Your Average Order Value

Hubspot

First-Time Shopper Discounts Consider giving your first-time buyers a special discount on bundles. Bundling Deals or “Mix and Match” When you spot a “5 for $5” bin in a store, can you pass it up? With a special page dedicated to bundled deals, you can really amp up your sales. Marketing your ecommerce site is only one way to increase your revenue. There are other things you can do on a daily basis that just might convince buyers to order more products.

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How You Can Build the Perfect SMB Sales Strategy

Zoominfo

Bundling solutions for multiple pain points also opens up avenues for future upselling. Winning large business contracts leads to increased revenue — but selling solely to large enterprises isn’t necessarily sustainable for a sales strategy.

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1 Exercise That’ll Help You Craft a Brand Voice Your Audience Will Love

Contently

To download the full brand voice worksheet and the rest of our Brand Awareness Bundle, sign up for the Content Strategy Series today! When I’m not writing blog posts for Contently, I’m a Dungeon Master for a group of my friends that play Dungeons and Dragons. My friends role-play as fantasy characters in a world that feels like The Lord of the Rings combined with Magic: The Gathering, and as the game master, I’m tasked with roleplaying every other character.

How to Add a Facebook Activity Feed to Your Website (the Easy Way)

Optinmonster

Step 1) Smash Balloon’s Social Feed Bundle (Optional). We highly recommend purchasing the Social Feeds + the Social Media Bundle. Again, we recommend purchasing the Social Wall + Social Media Bundle if you want access to more platforms than just Facebook.