BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

BlueVenn has only been active in the U.S. market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.*

Forecast: Self-Assembling Application Bundles Will Manage Customer Experience

Customer Experience Matrix

Services will be bundled into mega-services, simplifying user choice. Open APIs and interoperability will make it easy to add new services to the bundles. Business relationships need to be worked out between the individual services and the mega-bundles.

LeadLife Bundles Services with Marketing Automation

Customer Experience Matrix

Probably more important, LeadLife has also bundled marketing services with its software. Bundled services are LeadLife’s solution to the skill gap that keeps so many companies from adopting marketing automation or using it fully.

How to Avoid the Risks of Bundling

Hubspot

Retailers, etailers, service providers, and pretty much anyone who sells anything ever use bundling techniques to improve sales and make customers happy. The problem is that bundling comes with a unique set of problems that could hurt your sales in the long run.

Get Buyers to Do What You Want: Using Temptation Bundling

Hubspot

Temptation bundling. What Is Temptation Bundling? If your company focuses on any of these things we procrastinate, you can put temptation bundling to work. Putting Temptation Bundling to Work.

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Small businesses willing to invest some effort should be pleased with the results. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user.

No Stones for Wells Fargo – Sales Professionals Heal Thyself

HG Data

But not only did they sell something unwanted, employees bundled products in a fashion that hid what they were doing. That said, let me be the first to confess my sins: Bundled Features: I’ve bundled features in ways that probably were not too far from what Wells Fargo has done. I’ve had optional features that I bundled into a group price and not allowed the customer to opt out for the a la carte menu.

Want to build a great brand for your company?

Sales Lead Insights

Instead of investing a bundle financing a snazzy new logo, or spending too much of your marketing budget on brand advertising, invest in making sure that all the touch points your company has with its prospects and customers are enhancing the brand… rather than hurting it.

How to Make an Instagram Post Template for Your Business or Brand

Hubspot

If you're willing to shell out the cash, you might consider buying one of Creative Market's Instagram Template bundles. Alternatively, you can purchase a bundle with Instagram Story content, like this Animated Stories bundle.

Want to build a great brand for your company?

Sales Lead Insights

B2B Marketers: Instead of investing a bundle financing a snazzy new logo, or spending too much of your marketing budget on brand advertising, invest in making sure that all the touch points your company has with its prospects and customers are enhancing the brand.rather than hurting it.

8 Budget Templates to Manage Your Marketing Spend [Free Download]

Hubspot

We’ve got something almost as good as a sentient robot that can help you plan your marketing budget: this bundle of 8 Microsoft Excel templates. The bundle includes budget templates for the following areas: Events.

Google Unveils 'Inbox,' a New App to Change How You Manage Email

Hubspot

It contains all of the following features, which we’ll describe in more detail below: Bundles. Bundles. Bundles are basically "accordion folders” for certain categories in your inbox. Types of Labels Within Bundles. Remember when Gmail unveiled the new inbox tabs layout ?

Hubspot Inbound Conference Recap 9 of 9

Kaon

Three long days of sessions and presentations bundled up in short descriptions. Here it is, the last post about my INBOUND 2015 experience. Hope you learned something from my series of posts. The Unified Business Model (The Future of Sales & Marketing) by Oliver Lopez from Structsales.

8 Changes Your Website Needs to Be GDPR Compliant

ATAK Interactive

Many sites used to bundle user consent into a single multitasking checkbox. Before, it was common practice to bundle your third party consent in one checkbox, now each named party needs to be listed and users have to have the right to consent to each separately.

5 Tips for Increasing Your Average Order Value

Hubspot

First-Time Shopper Discounts Consider giving your first-time buyers a special discount on bundles. Bundling Deals or “Mix and Match” When you spot a “5 for $5” bin in a store, can you pass it up? With a special page dedicated to bundled deals, you can really amp up your sales.

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The Role of Sales in Vertical Marketing

Crimson Marketing

It may even make sense to bundle your product(s) into bigger solutions. Before you do anything, you must first determine what are the greatest needs of the end users in your vertical and how will your company meet those needs.

Tech Review: A Look at the New Google Inbox

EMagine B2B Blog

Bundling emails. Gmail has already introduced us to this feature as “Tabs” in the original Gmail, but now Google Inbox has taking this to the next level by bundling emails in your inbox into promos, social, travel, purchases, finance, and forums.

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B2B Marketing Has a Perception Problem

Digital B2B Marketing

Even traditional “branding” venues are filled with lead generation offers and publishers are bundling traditional media programs with lead generation. Do you care if potential prospects see your services as high value or a complete rip-off? Of course you do.

Data Breaches under the GDPR

Valasys

As the first company in Ireland to offer all four of these services together in a great value bundle, Eir became essential to Ireland.

B2B Lead Generation vs B2B Advertising: What You Need to Know

Digital B2B Marketing

However, a number of publishers are now promoting content syndication programs with bundled advertising elements and positioning them as if the advertising promotions are driving leads.

3 Questions to Help Your Brand Overcome Channel Conflict

Fathom

Another way to offer a value-added product, if applicable to your brand, is bundling. This also uses the same methodology to ‘baked’ pricing, however you could throw in a free bag to carry all of the bundled products in.

What the New Gmail Inbox Means For Marketers

Modern Marketing

Inbox is looking to bundle messages of the same type together. The bundles are also mixed in with individual messages from friends and family. The world of email marketing deliverability was given a surprise jolt last week, with the introduction of a new product from Google. Inbox by Gmail was rolled out in Beta last week, and is available by invite only. You can request an invitation by sending an email to inbox@google.com.

Interesting Infographics: How To Make Profitable Conversations

LEADership

According to the infographic “Valuable Content and Social Selling” by Robert Caruso, founder and CEO of Bundle Post , your social media content is indispensable when it comes to your ROI. How much of an influence does your content have on your bottom line?

A Marketer’s Guide to the New GDPR Regulations

Salesfusion

Personal data will have to be collected and used for a specific purpose and consent must be given for each purpose and not bundled together. In early December, the EU agreed upon new regulations for the General Data Protection Regulation (GDPR).

How to Structure your Market Development Funds for Digital Marketing

Computer Market Research

One of the biggest trends in market development funds has to do with bundling, where several vendors work together with the partner to accomplish a common goal. Why is bundling a trending component of market development funds?

How to Structure your Market Development Funds for Digital Marketing

Computer Market Research

One of the biggest trends in MDF has to do with bundling, where several vendors work together with the partner to accomplish a common goal. Why is bundling a trending component of MDF? Bundling means more money will be available for your partner.

Mapping Your Content to the Buyer’s Journey in 15 minutes

Act-On

Karrie bundles her tips under Educate, Create, and Activate. Periodically, today’s content marketer needs to take a step back and see the forest (or whatever is your preferred “big picture” cliché). These pauses are an excellent time to evaluate whether your offered content matches your targeted audience’s persona(s) and where they are in their buying journeys.

Why Empathy Is Necessary for a Customer-Centric Strategy

Modern Marketing

They’ll be wowed and buy the entire bundle.

There’s horse meat in my survey

The B2B Research Blog

Sub-prime mortgages hidden within bundles of triple-A rated loans. What you see isn’t always what you get. Horse meat in our Findus Crispy Pancakes. Dodgy surveys parading as fact. This deception – whether intentional or accidental – has far-reaching repercussions. In the case of faulty research it can lead to sub-optimal decisions and missed opportunities. And it’s an easy mistake to make.

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Cryptocurrency Mining Explained: A 2-Minute Rundown

Hubspot

To update a blockchain with new transactions, a new block, which is a bundle of these transactions, needs to be created and added to it. Since cryptocurrency isn’t a physical commodity like gold or oil, it might be hard to understand how people mine it.

4 products Microsoft should build with LinkedIn

Ignite Tech

Bundling to increase sales wallet share. What this means is that Microsoft immediately attains almost 50% wallet share by owning LinkedIn and Office and could start chipping away at Salesforce dollars if it bundles and discounts Dynamics.

How a Coworking Space Can Turbocharge Freelancer Branding Efforts

Altitude Branding

High-speed internet and basic IT infrastructure costs (copy, printing, etc) are bundled into monthly price plans. A coworking space is a virtual office space shared by groups of independent freelancers. Utilizing a virtual office gives freelance professionals an instant branding boost.

How Bitcoin’s Blockchain Technology Works

Hubspot

To update a blockchain with these new, verified transactions, a new block, which is a bundle of these transactions, needs to be created and added to the chain, which is all the blocks linked together.

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How GoPro’s Content Marketing Puts Experience Before E-Commerce

Marketing Insider Group

For example, rather than filling the Gifts for Your Loved Ones board with product images, it is filled with action shots with descriptions such as, “For your adrenaline junkie who prefers life at 12,000 ft, go for the GoPro Skydiving Bundle.”.

Who Will Win the War for TV Ad Dollars?

Contently

Digital bundles, meanwhile, seem to be the focus of two of the biggest players in the space: YouTube and Hulu. Both plan to release bundles that combine original content with licensed content sometime in 2017. Those looking for scale may stick with TV and digital bundles.

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7 Emerging Trends That Will Pump Up Your B2B Content Strategy

B2B PR Sense

When asked what recommendations they would make to marketers, 58% of buyers advised that related content should be bundled into special packages for download.

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Millennials are finally taking action in brand support

Biznology

Instead, they see parties as brands which they can choose or ignore, and would rather have the world customized to their preferences instead of a system that demands they vote for an all-or-nothing bundle of election promises, which looks uninviting to them.

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Is your website a top performer — or a black hole for sales and marketing?

Webbiquity

Lisa Cramer is president and co-founder of LeadLife Solutions, a provider of an on-demand lead management solution that helps drive revenue by bundling a state of the art marketing automation platform with highly-experienced marketing and sales specialists. Guest post by Lisa Cramer.

There’s horse meat in my survey

The B2B Research Blog

Sub-prime mortgages hidden within bundles of triple-A rated loans. What you see isn’t always what you get. Horse meat in our Findus Crispy Pancakes. Dodgy surveys parading as fact. This deception – whether intentional or accidental – has far-reaching repercussions. In the case of faulty research it can lead to sub-optimal decisions and missed opportunities. And it’s an easy mistake to make.

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Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product. Guest post by Lauren Carlson. Salesforce.com is the cloud computing darling of customer relationship management (CRM) software.

The Decline of the Single Editorial Voice

B2B Memes

In fact, those channels themselves are gradually being transformed by social media from single, unified wholes into a bundle of constantly shifting and realigning voices. In some ways, bundling voices is not a new idea for magazines. Later today, Keith Olbermann will make a statement on Twitter about, presumably, the circumstances of his departure from MSNBC. Though that’s a small thing in itself, says ReadWriteWeb’s Marshall Kirkpatrick , it’s a reflection of a huge shift in media.

Everything You Need to Know About Ethereum

Hubspot

To update Ethereum’s blockchain with new transactions, a new block, which is a bundle of these transactions, needs to be created and added to it. Bitcoin might be leading the crypto arms race right now, but Ethereum is charging right behind.

Close up, nobody is normal: Generation clash or ageism?

Biznology

Those attributes are independent variables, they don’t come in bundles. Disclaimer: This is an updated writing of a post I wrote 8 years ago for a blog that no longer exists online, but the generational theme has never been so current.