BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

BlueVenn has only been active in the U.S. market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.*

LeadLife Bundles Services with Marketing Automation

Customer Experience Matrix

Probably more important, LeadLife has also bundled marketing services with its software. Bundled services are LeadLife’s solution to the skill gap that keeps so many companies from adopting marketing automation or using it fully.

Trending Sources

How to Avoid the Risks of Bundling

Hubspot

Retailers, etailers, service providers, and pretty much anyone who sells anything ever use bundling techniques to improve sales and make customers happy. The problem is that bundling comes with a unique set of problems that could hurt your sales in the long run.

Get Buyers to Do What You Want: Using Temptation Bundling

Hubspot

Temptation bundling. What Is Temptation Bundling? If your company focuses on any of these things we procrastinate, you can put temptation bundling to work. Putting Temptation Bundling to Work.

Forecast: Self-Assembling Application Bundles Will Manage Customer Experience

Customer Experience Matrix

Services will be bundled into mega-services, simplifying user choice. Open APIs and interoperability will make it easy to add new services to the bundles. Business relationships need to be worked out between the individual services and the mega-bundles.

Google Unveils 'Inbox,' a New App to Change How You Manage Email

Hubspot

It contains all of the following features, which we’ll describe in more detail below: Bundles. Bundles. Bundles are basically "accordion folders” for certain categories in your inbox. Types of Labels Within Bundles. Remember when Gmail unveiled the new inbox tabs layout ?

8 Budget Templates to Manage Your Marketing Spend [Free Download]

Hubspot

We’ve got something almost as good as a sentient robot that can help you plan your marketing budget: this bundle of 8 Microsoft Excel templates. The bundle includes budget templates for the following areas: Events.

3 Questions to Help Your Brand Overcome Channel Conflict

Fathom

Another way to offer a value-added product, if applicable to your brand, is bundling. This also uses the same methodology to ‘baked’ pricing, however you could throw in a free bag to carry all of the bundled products in.

What Gmail’s Inbox App Means to Your Email Marketing

Vertical Response

Two features that are the most newsworthy are Bundles and Highlights. Bundles is a feature that like Gmail tabs, allows recipients to group emails into similar categories, and then set a preference.

5 Tips for Increasing Your Average Order Value

Hubspot

First-Time Shopper Discounts Consider giving your first-time buyers a special discount on bundles. Bundling Deals or “Mix and Match” When you spot a “5 for $5” bin in a store, can you pass it up? With a special page dedicated to bundled deals, you can really amp up your sales.

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B2B Lead Generation vs B2B Advertising: What You Need to Know

Digital B2B Marketing

However, a number of publishers are now promoting content syndication programs with bundled advertising elements and positioning them as if the advertising promotions are driving leads.

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Want to build a great brand for your company?

Sales Lead Insights

Instead of investing a bundle financing a snazzy new logo, or spending too much of your marketing budget on brand advertising, invest in making sure that all the touch points your company has with its prospects and customers are enhancing the brand… rather than hurting it.

How to get on Influencers’ Radars

Onalytica B2B

Give yourself a longer timeline, have bundles of dedication and patience.

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What the New Gmail Inbox Means For Marketers

Modern Marketing

Inbox is looking to bundle messages of the same type together. The bundles are also mixed in with individual messages from friends and family. The world of email marketing deliverability was given a surprise jolt last week, with the introduction of a new product from Google. Inbox by Gmail was rolled out in Beta last week, and is available by invite only. You can request an invitation by sending an email to inbox@google.com.

Bring Your Community into Your Marketing

Hubspot

Build Trust with Bundled Content Offers. With bundled content, you can start to build nurturing campaigns as your research-oriented audience warms up to whether or not they want to spend their time with your organization.

B2B Marketing Has a Perception Problem

Digital B2B Marketing

Even traditional “branding” venues are filled with lead generation offers and publishers are bundling traditional media programs with lead generation. Do you care if potential prospects see your services as high value or a complete rip-off? Of course you do.

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Tech Review: A Look at the New Google Inbox

EMagine B2B Blog

Bundling emails. Gmail has already introduced us to this feature as “Tabs” in the original Gmail, but now Google Inbox has taking this to the next level by bundling emails in your inbox into promos, social, travel, purchases, finance, and forums.

Why Every CEO Should Have a Social Media Presence

Onalytica B2B

Social selling does not require bundles of dedication and hours of your time.

Mapping Your Content to the Buyer’s Journey in 15 minutes

Act-On

Karrie bundles her tips under Educate, Create, and Activate. Periodically, today’s content marketer needs to take a step back and see the forest (or whatever is your preferred “big picture” cliché). These pauses are an excellent time to evaluate whether your offered content matches your targeted audience’s persona(s) and where they are in their buying journeys.

Hubspot Inbound Conference Recap 9 of 9

Kaon

Three long days of sessions and presentations bundled up in short descriptions. Here it is, the last post about my INBOUND 2015 experience. Hope you learned something from my series of posts. The Unified Business Model (The Future of Sales & Marketing) by Oliver Lopez from Structsales.

The Single Most Important Element for Increasing B2B Lead Gen and Sales

Webbiquity

B2B suppliers can address this through building, buying or bundling approaches to create and support a whole product. This post originally appeared on MarketingProfs.

14 Content Marketing Tools to Help Your Business Grow

Webbiquity

It also makes it easier for people to bundle their clipped content into other pieces of their content so they may share or publish it. Guest post by Joan Guilbert.

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PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

Click 55

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

Webbiquity

Or you can interview more customers and bundle your results into a super-sized case study. Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever.

Trash talk: 5 business lessons from a 10-year-old entrepreneur

grow - Practical Marketing Solutions

So every Thursday I’d wake up at 4:30 in the morning, get bundled up, and head out with a pocket full of garbage bags to collect that valuable trash. By Ryan Hanley, {grow} Community Member. In my small hometown, Thursday was recycling day.

The business of reviews and search and for small hotels and restaurants

Biznology

If you bundle them with their new parent, Marriott International , they’ve got a $24 billion dollar valuation.

The Role of Sales in Vertical Marketing

Crimson Marketing

It may even make sense to bundle your product(s) into bigger solutions. Before you do anything, you must first determine what are the greatest needs of the end users in your vertical and how will your company meet those needs.

9 Quick Tips for B2B Lead Generation to Implement Today

Modern B2B Marketing

Breathe new life into existing content by grouping several of your hottest posts into a “Best of” list, or bundling them together for downloading. Author: Sesame Mish B2B lead generation is a huge topic.

The Danger of Not Having the Right Testing and Optimization Technology

Modern Marketing

It needs to also aggregate customer data to help you bundle your audience into segments/profiles, which helps locate profitable opportunities and make informed hypotheses. The word danger can be considered hyperbolic, right?

How To Integrate Direct Mail Into ABM (With Real-World Examples)

Radius

Bundle high-converting content into a handy kit. Account Based Marketing is the buzzword of 2016 but isn’t a new idea. Sales teams have been selling to prime accounts, taking a targeted, laser-focused approach for a long time.

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A Marketer’s Guide to the New GDPR Regulations

Salesfusion

Personal data will have to be collected and used for a specific purpose and consent must be given for each purpose and not bundled together. In early December, the EU agreed upon new regulations for the General Data Protection Regulation (GDPR).

Video Marketing How-To: How Long Should Your Videos Be?

Vidyard

Don’t go much past 5 minutes though – try to focus your videos on one aspect of your product, or bundle them based on your personas, but don’t hit people with a full 45 minute demo yet. Hello, and welcome to another episode of Video Marketing How-To! You’ve probably heard us joke now and then that human beings have a shorter attention span than most goldfish, and sadly it’s not far off.

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How to Manage Your Marketing Budget [Free Templates]

Hubspot

Included in our 8 Budget Templates bundle is a template to help you manage your website redesign. With that in mind, here’s the full list of budget templates included in the bundle.

Interesting Infographics: How To Make Profitable Conversations

LEADership

According to the infographic “Valuable Content and Social Selling” by Robert Caruso, founder and CEO of Bundle Post , your social media content is indispensable when it comes to your ROI. How much of an influence does your content have on your bottom line?

Two Database Marketing Principles to Increase Email Marketing ROI

Webbiquity

Weekly – Sub-select the buyers of a particular kind of garment, or brand of garment, and send out a one-or-two email blast about some special offers or bundles JUST for that sub-segment. Guest post by Daniel Faggella. Building an email list is vital for online business success.

How To Integrate Direct Mail Into ABM (With Real-World Examples)

Radius

Bundle high-converting content into a handy kit. Account Based Marketing is the buzzword of 2016 but isn’t a new idea. Sales teams have been selling to prime accounts, taking a targeted, laser-focused approach for a long time.

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8 Common Ways Most Content Marketers Fail

Modern Marketing

If they know that a customer works with one of your integrations and is in a certain industry, a sales representative can bundle relevant content to send to their prospect, rather than having them search for the information on their own. Marketers are pretty resourceful.

How GoPro’s Content Marketing Puts Experience Before E-Commerce

B2B Marketing Insider

For example, rather than filling the Gifts for Your Loved Ones board with product images, it is filled with action shots with descriptions such as, “For your adrenaline junkie who prefers life at 12,000 ft, go for the GoPro Skydiving Bundle.”.

7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers

Contently

The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites.

Did Facebook Just Deliver a Crushing Blow to Native Advertising?

Contently

If a publisher can create branded content cheaply and bundle it with inexpensive clicks from Facebook ads, it can make a pretty sweet margin on a native ad campaign.