SmartBrief - Marketing

JUNE 13, 2024

Vicki: Let’s talk about bundling. Streaming services are partnering to create bundles. Sheena: Bundling can add real value if it simplifies the process. Vicki: Expanding beyond entertainment content, let’s talk about subscription models and bundles. Sheena: The same principles apply.

Bundling 52

Bundling Curation Lead Ranking Customer Satisfaction 52

Hubspot

FEBRUARY 25, 2015

Retailers, etailers, service providers, and pretty much anyone who sells anything ever use bundling techniques to improve sales and make customers happy. The problem is that bundling comes with a unique set of problems that could hurt your sales in the long run. Bundle items you won’t sell again. Diminished Value. How to Fix It.

Bundling 28

Bundling Class Pricing Price 28

Martech

MAY 22, 2024

This will allow retailers to bring inventory status, product descriptions and transaction data together with customer data to optimize processes like bundling offers or sending abandoned cart or back-in-stock notifications. Data Cloud for Commerce. Einstein Copilot for Marketers will be generally available in summer 2024.

Marketing AI 109

Marketing AI Bundling Lead Scoring Lead Ranking 109

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Small businesses willing to invest some effort should be pleased with the results.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Martech

OCTOBER 19, 2023

Spend less time managing comments Receive fewer non-urgent notifications by using the release to bundle comment notifications (beta) on the same thread. Previously, each new comment on a thread would generate a separate notification, quickly overwhelming users’ inboxes and causing users to ignore notifications.

SMS 116

SMS Bundling Terms and Conditions Opt-out 116

Hubspot

APRIL 21, 2015

Temptation bundling. What Is Temptation Bundling? If your company focuses on any of these things we procrastinate, you can put temptation bundling to work. Putting Temptation Bundling to Work. Just as the tactic sounds, temptation bundling means you pair the thing buyers try to avoid with something they really want.

Bundling 28

Bundling Work Management Marketing Management Paid Search Agency 28

NuSpark Consulting

MAY 4, 2023

Bundle deals: Encourage users to buy more by offering discounts when purchasing multiple products or bundling related items together. Here are some popular retargeting ad offers: Discounts or promotions: Offer limited-time discounts, promo codes, or special deals to encourage users to return to your website and complete their purchase.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Martech

APRIL 11, 2024

For example, CRM was bundled under Social & Relationships. Its stack included: Advertising & Promotion Content & Experience Social & Relationships Commerce & Sales Data Management One drawback is that Perplexity’s technology recommendation was more high-level than the others.

Marketing Automation Services 128

Marketing Automation Services Bundling Marketing Management Public Relations 128

The Daily Egg

JULY 17, 2021

The course bundles three trainings into one, teaches technical writers at any level, and it is taught by highly qualified instructors. After closely evaluating dozens of the top technical writing courses on the market, we determined that University of Wisconsin Eau Claire’s Basic Certification in Technical Writing is the best course for most.

Course 120

Course Bundling Best Practices High Quality Lead 120

Martech

JULY 10, 2024

Consider modular content bundles to support the cultural shift necessary for the future volume of content combinations. If you are in a regulated industry, reassess your legal review processes to align with the publication of components rather than full-form content.

Personalization 107

Personalization CMS Development Content Bundling 107

Optinmonster

OCTOBER 24, 2023

That’s why we’re offering you this (for free)… OptinMonster’s FREE VIP Holiday Campaign Bundle We hand-crafted four holiday campaigns collections (totaling TWENTY campaigns) that will help you increase your sales over this year’s Black Friday, Cyber Monday, Giving Tuesday, and New Year’s.

Bundling 52

Bundling Mobile Marketing Template Urgency Marketing 52

Optinmonster

DECEMBER 28, 2023

Create Bundle Deals 6. Create Bundle Deals This cross-promotion tip only works if you and your partner are in a similar industry. A good way to drive sales and create awareness around you and your partner’s brands is through bundle deals. Here’s a picture of a bundle from Amazon taken from The Dot Store.

Promotion 78

Promotion Bundling Cross-Selling Advertising Agencies 78

Marketing Insider Group

OCTOBER 6, 2021

So, while remaining sympathetic to the frustrations that come bundled with modifying an approved marketing campaign to meet the specific demands of a new platform, I’m going to strongly suggest that companies dive headlong into YouTube Shorts.

Youtube 333

Youtube Marketing & Strategy Marketing Strategy Planning 333

Contently

AUGUST 22, 2019

My favorite exercise in the bundle is an audience empathy map. ( To get the full bundle of audience analysis worksheets, plus some handy content strategy frameworks and templates, sign up for the course here. (It’s It’s part of our broader mission to help our clients and prospects escape marketing hell. It’s free!)

Bundling 167

Bundling Marketing & Strategy Startups Content 167

Huptech Web

JUNE 2, 2023

By promoting upsells, businesses can encourage customers to choose higher-priced products or bundles with higher profit margins. By leveraging personalized recommendations and tailored product bundles, businesses can differentiate themselves from competitors who may offer a more generic shopping experience.

Cross-Selling 52

Cross-Selling Bundling Top of Funnel Customer Satisfaction 52

ConvertKit

MAY 28, 2021

Bundle emails. Figuring out what products work well together and then selling them as a bundle is always a smart way to provide convenience to subscribers and boost average order value. In that case, you could create a bundle to go along with the course, including additional resources related to gardening education.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Martech

AUGUST 26, 2022

A whopping 84% selected the most expensive option for the $125 bundle, whereas only 16% selected the digital-only offering at $59. But did the decoy really play a big role in nudging students towards the $125 bundle? After eliminating the decoy, the percentage of students who selected the $125 bundle dropped from 84% to 32%.

Bundling 104

Bundling Ad Frequency Pricing Price 104

SmartBug Media

APRIL 7, 2023

This is a great way to bundle complementary products to push more sales while addressing customer needs. Create Summer-Themed Email Campaigns Now that you have your products, bundles, content, and deals planned out, how are you going to promote them to your customers? To start: Create summer-themed collections.

Email Campaigns 97

Email Campaigns Campaigns Bundling SMS 97

Unbounce

OCTOBER 22, 2020

Offer Free Gifts or Bundles. Patrick Campbel says free gifts and bundles are often more attractive to shoppers—especially if you’re running a subscription service where you’re trying to hook people into trying more over a longer period of time. Think about bundling stuff more than just using the sledgehammer of a discount.

Bundling 145

Bundling VALS Landing Pages eCommerce 145

Hubspot

AUGUST 4, 2020

They are bundled with the phone for a lower price. A phone store that bundles their products with complementary ones is an example of cooperative marketing. Instead of buying individual products at once, consumers are able to pay one price for a bundle. Streaming Service Bundle. Vegancuts Snack Box. Image Source.

Bundling 96

Bundling Planning Work Management Paid Search Agency 96

seo.co

DECEMBER 13, 2021

Offer Bundles to Avoid Confusing Your Audience: If you’re selling different products online, it’s a good idea to bundle them together. For example, if someone wants a pair of hiking boots but doesn’t have their eye on anything else yet, offer pre-selected bundles with these items in one package.

Cross-Selling 105

Cross-Selling eCommerce Bundling Paid Search Agency 105

Martech

JANUARY 19, 2022

Quote of the day: “They should bundle all the streaming services together and call it cable.” Long ago, the Super Bowl grew bigger than just the ads (or the game), and now so many marketers have a gameplan on how to leverage digital channels to connect with their audience around the big game. What ways are you connecting with fans?

Cable 102

Cable Bundling Acquisitions Internet Marketing 102

Optinmonster

AUGUST 5, 2021

Are you looking to increase your average order value by offering bundled products? Bundling is a smart strategy to cross-sell products to increase sales and revenue. From this tutorial, you’ll learn how to bundle products in WooCommerce and also how to target customers with these deals to maximize sales and AOV.

Bundling 70

Bundling Product Template Rules 70

SmartBug Media

MARCH 31, 2023

Bundled deals? Here are some examples: Memorial Day Get your Memorial Weekend bundle 40% Off! Not only are they playful, but they also add a bit of color and action to inboxes full of text-based subject lines. Make sure to perform A/B testing on your emails. Do your readers respond better to percentages off? Dollars off?

SMS 98

SMS Bundling Best Practices CAN-SPAM 98

Huptech Web

DECEMBER 21, 2023

That’s why brands take advantage of this excitement and introduce product bundles. These bundles combine different items or services at a discounted price, attracting consumers who love a good deal. Product bundling is a marketing strategy where multiple products or services are combined and sold as a single item.

Bundling 52

Bundling Examples Product Customer Satisfaction 52

SmartBug Media

OCTOBER 7, 2022

Holiday promotions through bundled deals, free gifts for minimum purchase, and a new strategy offering personalized gift guides. Bundled Product Deals. Creating bundled deals can increase your average order value (AOV) dramatically. Email automations & hacks that mirror holiday nostalgia to tap into buyers’ imaginations.

SMS 75

SMS Bundling Banners Buyer Personas 75

Martech

JANUARY 30, 2024

I bundle them up as missed opportunities.” The biggest opportunity, right out of the box.” ” Said Pay, “I do audits for my clients, and a big part of that is identifying what they have and more importantly what they don’t have. “AI is going to stay around for a long time.

Class 119

Class Email Marketing Bundling Advertising Agencies 119

Martech

JULY 5, 2024

Bundle pricing: Offering sets of products/services at a reduced price. Penetration pricing: Setting an initially low price to attract customers, then increasing it within reason. Competitor-based pricing: Adjusting prices based on competitors’ prices. Behavior-based pricing: Tailoring prices based on individual customer behavior.

Pricing 93

Pricing Price Ethics Terms and Conditions 93

Sana Commerce

SEPTEMBER 1, 2023

Bundle pricing Bundle pricing is a common strategy used by B2B organizations. The B2B context Bundle pricing can be a beneficial e-commerce strategy, since solutions that involve multiple complementary products are common. Conclusion Mastering the art of e-commerce pricing is no small feat.

Pricing 52

Pricing Price Conversion Webinar Metrics 52

Contently

AUGUST 1, 2019

Our first bundle covers brand awareness and thought leadership , and our content calendar and framework is just one several lessons and templates you get when you download our free course. It needs to be a cohesive part of your content strategy and have a clear purpose.

Bundling 165

Bundling Thought Leadership Content Template 165

chiefmartech

FEBRUARY 25, 2023

Or, you pay for bundles of functionality offered in “tiers” — with more features included at higher-priced tiers. Buyers complain that not all their users use all the features bundled into their seats or tiers. The classic SaaS subscription models have used seat-based and tier-based pricing. The problems here cut both ways.

Pricing 92

Pricing Price Bundling API 92

Martech

JUNE 6, 2024

It’s not neutral territory because the data capabilities of most CDP bundles are really designed around the use cases of marketers. From the perspective of how much data is now at risk of being copied, replicated, or ungoverned across these applications.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Gartner 100

Zoominfo

FEBRUARY 12, 2024

And remember: Any decent vendor will have a good sales pitch, a compelling demo, and a bundle of customer quotes to back up their case. RevOps Tools: The Building Blocks for Growth This three-step framework should give any RevOps team better clarity when selecting and scaling the tools they need to get the job done.

Work Management 130

Work Management Marketing Management Tools Lead Ranking 130

Martech

MARCH 25, 2022

There are also likely to be constraints on bundling services and self-preferencing. Here the kinds of restrictions to expect: Google will not be able to collect data from its various services to support targeted advertising without user consent. Apple may need to offer alternatives to the Apple App Store.

Bundling 119

Bundling Paid Search Agency Amazon Privacy 119

Contently

AUGUST 5, 2019

To download the full brand voice worksheet and the rest of our Brand Awareness Bundle, sign up for the Content Strategy Series today! You always want to leave room at the top of each jam sesh for creatives to think on their own. Don’t worry—the worksheet walks you through this.

Branding 164

Branding Brand Identity Bundling Creativity 164

Martech

JULY 27, 2021

Bundle your All Access pass with an immersive two-day workshop for just $209. Book by this Saturday, July 31 to get your All Access pass for just $99 … and get ready to join us online at SMX Convert! Can’t attend live? Register anyway — all sessions, keynotes, and clinics will be available on-demand. Psst… Hungry for more?

Bundling 101

Bundling Landing Pages PPC Privacy 101

SmartBug Media

JANUARY 11, 2023

Bundling pairs products together for a slightly lower price. For retained and new customers alike, promoting early access to the latest products can stimulate increased demand. This is an area that thrives on personalization; just like messaging, no one wants to have products they’re uninterested in promoted to them.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98