Finding the brand positioning sweet spot

The B2B Research Blog

Delivery: Although the brand positioning may be clear, those on the front-line with day-to-day customer contact don’t always live the brand values. In this post I’d like to focus on the last challenge – finding the right brand positioning. Choosing a B2B brand positioning.

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How Trump’s brand positioned itself for victory

Biznology

Positioning the Trump brand for this sweet spot – Notwithstanding all the outrageous character flaws and irrational policies of Trump, he constantly reinforced his brand perception as the ultimate outsider or anti-establishment candidate.

Trending Sources

Does Your Blog Deliver a Positive User Experience?

grow - Practical Marketing Solutions

I asked how she and her team make sure users have a positive experience navigating the Health Essentials blog, and easily find what they’re looking for. The post Does Your Blog Deliver a Positive User Experience? By Linda Dessau , {grow} Community member.

How to Increase Conversions: 10 Tips to See Positive Results

Modern B2B Marketing

Creating short, simple, and actionable marketing messages using the techniques I described here can have a positive impact on conversion rates. The post How to Increase Conversions: 10 Tips to See Positive Results appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. As a marketer, many of your campaigns may be built around one primary objective: getting people to fill out a form.

Return on Optimism: Business as an act of positive thinking

grow - Practical Marketing Solutions

I’ve bemoaned the limitations of an aggressive timeline instead of seeing it as an opportunity to do something positive more quickly. 75% of your future success is predicted by your optimism, social support network and the ability to manage energy and stress in a positive way.”

Positioning, for What? Why Creating a Solid Positioning Strategy is Critical in B2B Marketing.

Marketri

There are so many reasons for B2B companies, especially small to mid-sized professional services firms, to understand their unique position within their marketplace. In the first case, a clear positioning strategy would make the Web copy easier to write and a heck of a lot more powerful.

5 Key Ingredients of a Positive & Profitable Partner Experience

Modern Marketing

Few actually know where to start or how to follow through on creating and sustaining a partner experience that is both positive and profitable for both sides of the channel. It’s never been more important to examine and improve partner relationships.

The Positive Power of Jealousy: Finding Your Direction

grow - Practical Marketing Solutions

The post The Positive Power of Jealousy: Finding Your Direction appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Laila Ali. By Kerry Gorgone, {grow} Contributing Columnist.

How to Obtain Positive Marketing ROI with Revenue Analytics

bizible

Below, learn how to shine a spotlight on revenue to improve the ROI of marketing spend and create a positive impact at your organization. Revenue analytics is the process of discovering where your revenue came from.

Elements of a Successful Brand 1: Brand Positioning

Hinge Marketing

This foundational platform is called positioning , and without it a brand can have no traction. Successful positioning rejects conformity. At its best, positioning elevates a brand above the fray so that people can't help but take notice. 4 Keys to a Powerful Position.

Delivering the B2B Positioning TKO (Technical Knock Out)!

Marketri

Last week, I went a few “rounds” during a discussion about the optimal positioning of a mid-sized professional services firm. Round One: Should Positioning be Free of Passion? Positioning is not a “mission statement.”

How to Be an Amazing Mentor: 12 Ways to Make a Positive Impact on Others

Hubspot

Last, but certainly not least, be a positive role model. Take a minute to think about the best mentor you've ever had. This doesn't have to be someone at work, although it certainly could be.

How To Get A Positive Return On Your Marketing Investment

B2B Marketing Insider

But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. Here are six key strategies that can help you turn efforts into results and ensure a positive return: 1.

7 Ways to Position Your Marketing Agency for Growth

Opentopic

Your company is doing work that is in high demand, and you are in a position to grow very quickly. The post 7 Ways to Position Your Marketing Agency for Growth appeared first on Opentopic. If you’re running a digital marketing agency and you’re doing your job well, you’re in a good place. Still, there are plenty of challenges in your way. Growth does not happen accidentally — it comes as a result of hard.

Positioning, for What? Why Creating a Solid Positioning Strategy is.

Marketri

Building a Marketing Team? Here Are 5 Essential Positions You Should Fill

Hubspot

However, in my experience, I have found that there are five absolute must-have positions that the majority of best-in-class B2B companies employ. Think all-around athlete with this position: Specific experience matters less than passion, energy, and brainpower.

How to Retain More Customers: A Handy Guide to Creating a Positive Customer Experience [Ebook]

Hubspot

We're willing to assume that customer growth is important to your business, but creating an effortless customer experience that inspires retention is kind of complicated.

Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You Think

The Point

In the business of Search Engine Marketing (SEM) , this strategy is sometimes referred to as “ego bidding” – that is, securing the top position (or one of the top 3 positions) for a particular search term, regardless of cost or efficiency.

What is Brand Positioning and Why Does it Matter?

Hinge Marketing

At Hinge, we’ve helped a lot of professional services firms position – and even reposition – themselves in the marketplace. And being well positioned will make it much easier for you to develop new business. So how do you develop an effective market position?

An Open Letter to Millennials Seeking Creative Positions

Hubspot

Not only am I looking for someone to fulfill the skills and experience needed of the position, but I want our agency to be the right fit for our next hire. Be respectful, positive, smart, and genuine. This post originally appeared on The Agency Post.

Marketers See Positive Results from Segmenting Email Marketing Campaigns

KoMarketing Associates

As marketers turn to email to reach their target audiences, new data suggests that email segmenting can yield more positive results. MailChimp recently published statistics on how email marketing campaigns perform when marketers use list segmentation tools. These resources allow marketers to target campaigns toward specific audiences based on what they know about their preferences. The research showed that the open rate was 14.31

Fathom SEO Pulse #39: Concentrating Beyond Position #1, Increasing Mobile Conversions & More

Fathom

Search’s Position 1 is Not All It’s Cracked Up to Be”. Ranking in the first position has always been the “holy grail” for organic marketing. It’s time to start thinking past ranking in position one.

Are You Positioned as one of Few Credible Substitutes in Your Market?

Proteus B2B Marketing Blog

But smart marketers are positioning themselves to do just that. Most companies fall into the trap of positioning the company as broadly as possible, trying to be relevant to the broadest number of potential purchasers. In today’s economy, no one wants to turn away business.

Your Lead Generation Should Focus On Only One Thing…A Positive Outcome

LEADership

A positive outcome, however, goes beyond that. Your Buyers Desire Only One Thing…And So Must You—A Positive Outcome Click to tweet this! The post Your Lead Generation Should Focus On Only One Thing…A Positive Outcome appeared first on LEADership.

Are Your Competitors Flying Under the Radar? Use Competitive Analysis to Adjust Your Firm’s Position

Hinge Marketing

In particular, a big part of our Branding Program involves a competitive analysis to establish market positioning for our clients. In a recent post , we established that having true, relevant, and provable differentiators will help your firm take the lead in the marketplace.

Content Marketing Strategy Tips: Build Your Competitive Positioning

Kapost

As you’re building out your content marketing program’s competitive positioning, you’ll realize that there are more questions than answers. Every content marketer will tell you distribution is essential for building out your competitive positioning in your market.

Interview with Simon Sinek – Start With Why

Buzz Marketing for Technology

Branding Innovation Strategy Thought Leadership b2b marketing strategy market positioning Marketing Strategy positioning simon sinek WOBI world business forum

The 26 Best All-in-One SEO Tool Suites

Webbiquity

19) Positionly. Monitor mentions of your brand and competitors across social networks, blogs, reviews, and forums; identify influencer sites and guest blogging targets; and find opportunities to improve brand position in search engines. SEO has a lot of moving parts.

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Positively Influencing Email Open Rates

Puzzle Marketer

You likely only have one shot to make a positive impression. As an email marketer, I’m constantly looking for ways to achieve an increase in open rate of the emails I’m sending on behalf of myself and clients. Even a 1% increase equates to 1,000+ individuals for some blasts. By influencing those extra people and engaging them to simply open the email, the chance that they take some sort of action goes up significantly. Without action there is no ROI to measure.

Positioning Strategy: 5 Common-Sense Approaches that Never Work

Hinge Marketing

Today, I’d like to talk about five approaches to positioning strategy that are bound to fail. But there are other more fundamental reasons they make poor positioning platforms. Let’s find out why they are so beguiling and so utterly worthless as market positions.

Steer Clear of Price-Only Positioning

Proteus B2B Marketing Blog

Tags: Positioning B2B Positioning

The Face of Your Company: How to Hire for Client-Facing Positions

Hubspot

For most client-facing positions, experience isn’t everything. Companies globally recognize the importance of outward-facing positions, but struggle to hire for positions like sales representatives, account managers, and customer service.

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Ten Ways the C-Level can Positively Impact Marketing and Sales (Part One of Two)

ANNUITAS

A recent report published by MarketingSherpa asked B2B marketers what the top barrier was for overcoming their marketing challenges. 17% cited difficulty in getting buy-in or support from the C-Suite. Quite frankly I am surprised that the percentage is not higher. Part of the reason that executives are so hesitant to buy into marketing is that they’ve not been provided a solid business case for making the necessary marketing investments that will improve their business.

7 Ways to Position Your Marketing Agency for Growth

Opentopic

Your company is doing work that is in high demand, and you are in a position to grow very quickly. The post 7 Ways to Position Your Marketing Agency for Growth appeared first on Opentopic. If you’re running a digital marketing agency and you’re doing your job well, you’re in a good place. Still, there are plenty of challenges in your way. Growth does not happen accidentally — it comes as a result of hard.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

Positioning and Messaging Firm Attracts New Clients Using an Account-Based Marketing Approach. A positioning and messaging firm client of ours that serves B2B software and technology companies loves to create challenger content as he knows that challengers outperform all other seller profiles.

Why most B2B social media programs fail to generate real leads

Biznology

This strategy includes measurable, sales-supporting goals and objectives, an understanding of who you are targeting with this program, identification of a LinkedIn team (marketing, sales, subject matter experts, executives), positioning and messaging and a method of evaluating program performance.

Why I told a client to quit blogging: finding your “One Thing”

Biznology

However, you’d never know it by his site’s Google positions–he wasn’t positioning for any core keyphrases. After a few months, my client was positioning for long-tail and head keyphrases. He went from nowhere in Google to positioning in the top ten for some key terms.

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10 Reasons why branding is even more important for start-ups

Biznology

While their brand positioning may be well-established (in their minds), how can it be modified to really inspire new creative initiatives and to rejuvenate growth?

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The 1%: What A/E/C Executives Can Do to Position their Firms for Success

Hinge Marketing

Most leadership teams in A/E/C firms are fastidious about tracking their hit rate – the number of proposals submitted minus the number of proposals won. In fact, the average hit rate in A/E firms was 37.1%, according to Zweig White’s 2013 Annual Marketing Survey.

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Build a Breakthrough Brand with a Clear Competitive Positioning

Biznology

Yesterday’s Biznology® Webinar with Denise Lee Yohn was all about brand positioning. A clear, definitive competitive brand positioning is essential to brand building. Do you need to strengthen your brand’s differentiation vs. competitors?