Should your positioning statement be a video?

Biznology

” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes , who has conducted more than 1500 positioning reviews in the last five years. You don’t share your positioning statement?

Accountability: Ensuring Positive Business Outcomes

Modern Marketing

The entire customer experience needs to be considered to create a positive business outcome. In the era of Modern Marketing, most marketers are equipped with the technology needed to act on customer insights and deliver tailored, multi-touch experiences.

Finding the brand positioning sweet spot

Savanta

Delivery: Although the brand positioning may be clear, those on the front-line with day-to-day customer contact don’t always live the brand values. In this post I’d like to focus on the last challenge – finding the right brand positioning. Choosing a B2B brand positioning.

Spot 286

4 Steps in Building and Maintaining a Positive Client Relationship

Marketing Insider Group

A positive relationship with clients is one of the most important parts of a successful business, and according to one survey as reported by Oracle.com, 86% of consumers will pay more for a better experience.

How B2B Marketing is Changing in 2018

including image, positioning, and competitive differentiation were the second-most cited objective. Again, for marketers in established categories, positioning and differentiation are top challenges. However, they are overwhelmingly positive about content and social media.

Can content written for print position well in Google?

Biznology

The powers-that-be believed that the content should position just fine. The content only positioned for branded key phrases and nothing else. But the content that typically positions in Google (and gets links and social shares) is well-written, semantically-rich, and authoritative.

How to Use Psychology For a Positive ROI in SEO Efforts

Marketing Insider Group

The post How to Use Psychology For a Positive ROI in SEO Efforts appeared first on Marketing Insider Group. Do you ever find yourself overthinking something? Or, how about this… You come up with this idea and realize it is a great idea!

Mobile Positioning: A Business Must

Webbiquity

Guest post by University Alliance. Mobile access to the web has surpassed browser usage. Consumers are growing fonder of their smartphones and tablets, using them to access content and make online purchases in staggering numbers. In fact, by 2015 more U.S.

How To Develop Effective Campaign Positioning And Messaging

G2M Solutions

positioning and messagingSo you have the responsibility of creating a new marketing campaign for the quarter, or you are now in charge of a new product launch.

Body Positive Influencers

Tapinfluence

Model Ashley Graham pioneered the body positive movement on Instagram. Here’s our list of the top 25 must-watch body positive influencers for 2019, ranked in descending order of their number of followers. Ashley is still one of the top body positive influencers in the world. She’s got confident curves and a sassy style that inspires body positivity. He’s a model, blogger, activist and calls himself a body positive gentleman.

Unveiling the secrets of top influencers – This is how they beat their sales competition

How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. Here are six key strategies that can help you turn efforts into results and ensure a positive return: 1.

Word of Mouth Marketing: How to Spark Positive Conversations

B2B PR Sense

Let's talk about some specific ways in which you can ignite positive word of mouth and use it to spark further customers. You can build a positive reputation before customers even purchase your product. Such positive experiences will cement a customer's relationship with your brand.

Can ruthless positioning be bloody?

Messages that Matter

The podcast host immediately pounces on my off-the-cuff assertion that you need to be ruthless when you do positioning. Messaging Positioning positioning effectively positioning ruthlesslyThat sounds very bloody,” says Kerry O’Shea Gorgone, host of the MarketingProfs podcast series “Marketing Smarts.” Kerry then quickly asks what I meant by being ruthless. Hear my response when the podcast goes live Wednesday at […].

A Positive Guide to Determining Negative Keywords in AdWords

NuSpark

Be Positive! The post A Positive Guide to Determining Negative Keywords in AdWords appeared first on NuSpark Marketing. We run several AdWords campaigns for clients and we understand the key task of optimizing keywords in order to insure quality clicks are all they are paying for.

Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

You will receive far more positive replies from this than from any other outbound lead generation strategy. Used properly, LinkedIn is the ultimate prospecting tool for B2B sales.

How to Get Positive Reviews for Your Business

Lead Liaison

Most companies (if not all) have one very similar quest: get positive reviews. There are a few things you can do to increase your positive reviews. If you follow these tips, it won’t be long before you start reaping the benefits of positive reviews.

Here’s How CMOs Can Position SaaS for Maximum Profitability and Customer Retention

Modern Marketing

One of the most challenging aspects of providing a Software as a Service (SaaS) is positioning the product so that it adds maximum value for the client (lower upfront cost), while protecting your company’s huge upfront investment (get dollars in the door quickly).

Answer four questions to determine if it’s time to change your position

Messages that Matter

If there is a valid reason to change your position, this is the best time to do it while there is a lull in the action. You’re probably juggling less balls in the air and have a little time to think about positioning. Positioning

Your Brand Positioning Construction Kit

FMG Suite

Your Brand Positioning Construction Kit. Brand positioning is more than just your relation to the other financial professionals in your field. The post Your Brand Positioning Construction Kit appeared first on FMG Suite.

Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

How to Position Your SaaS Company for a Venture Capital Firm

Golden Spiral

Head into your next VC presentation with a firm grasp of: Branding/Positioning LeadershipThe Article in Sixty Seconds.

No consistency and repetition. No position!

Messages that Matter

What happens when you aren’t using your position enough? By using it enough I mean consistently executing your position as the theme for all marketing communications. And repeating your position as much as possible in every marketing communication, and especially throughout your website. PositioningMany B2B software and technology marketers seem unaware of the critical role […].

Develop Your Brand Positioning Statement With Steely Confidence (and Examples)

ClearVoice

There’s no better time than now to revitalize your brand positioning statement. What is a positioning statement? A positioning statement expresses the essence of a brand with precision. What a brand positioning statement is not. Positioning statement vs. value proposition.

Marketers See Positive Results from Segmenting Email Marketing Campaigns

KoMarketing Associates

As marketers turn to email to reach their target audiences, new data suggests that email segmenting can yield more positive results. MailChimp recently published statistics on how email marketing campaigns perform when marketers use list segmentation tools. These resources allow marketers to target campaigns toward specific audiences based on what they know about their preferences. The research showed that the open rate was 14.31

Lead Generation Companies: How to Pick a Right One

likely provide a positive experience. Lead Generation Companies: How to Pick a Right One WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com Have you ever had a bad experience using a lead. generation company? If the answer is yes, you. are certainly not alone.

How to Create the Perfect Why-How-What Positioning Statement

ATAK Interactive

But before we do, we need to have a quick chat about positioning statements. Traditionally, positioning statements are stale, internal documents to help organizations understand what they do and where they sit in the marketplace.

What motivates more: positive or negative feedback?

JotForm

It keeps you up for 24hrs straight completing a passion project without checking the clock. Come Monday morning (when you need to nail down that boring PowerPoint), it’s floated into the stratosphere… Motivation. It’s a powerful beast. Often, a sustained blast of it is all we need to kickstart a. Backstage

Higher Quality Content Helps B2B Marketers Find Positive ROI

KoMarketing Associates

New research shows that B2B marketers are realizing more success with content marketing, and a number of different factors are contributing to their positive ROI. The “2018 Content Marketing Benchmarks, Budgets, and Trends – North America” report from the Content Marketing Institute and MarketingProfs recently found that over the last year, higher quality content creation (78 percent) has been the top driver of success for B2B marketers deploying content marketing.

A Positive Approach to GDPR Compliance

The Mx Group

The post A Positive Approach to GDPR Compliance appeared first on The Mx Group

Positioning in the BI Marketspace: A Herd Mentality?

Aberdeen

Of the nineteen business intelligence (BI) companies evaluated in our 4 th annual assessment of positioning in the BI space, more than half (11) build positioning around the notion of “insights.”. Here we have boiled down the stated positioning to its core concept.

6 Ways to Position Your Agency as a Thought Leader

Sharpspring

Here are 6 strategies you can use to position your agency as a thought leader: 1. To position your agency as a thought leader, there must be an individual personality behind the content you create. Any agency interested in building a presence online invests in content marketing.

A Positive Approach to GDPR Compliance

The Mx Group

While any change like this is uncomfortable and requires significant effort and time to tackle, the push for more regulation around personal data is a positive catalyst for a better relationship between companies and the contacts they deal with.

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

It’s strategic positioning. Strong and consistent positioning is the key to marketing success. Positioning is one of the basic marketing principles that leads to success. Without a strong position, your marketing will not stand out among the competition.

A positioning process that builds consensus

Messages that Matter

One of the most important goals of the positioning process I teach is to foster buy-in and consensus to the message strategy you create. PositioningYou can achieve buy-in and consensus by involving as many stakeholders as is practical throughout the process and getting management approval at the end. The best way to converge on the […].

The Complete Guide to A/B Testing & False Positives

TrustRadius Marketing

During the A/B testing phase of the conversion rate optimization process, you may wonder if it is possible for a false positive to appear. If you want to avoid a false positive A/B test, you need a good understanding of the entire testing process.

5 Key Ingredients of a Positive & Profitable Partner Experience

Modern Marketing

Few actually know where to start or how to follow through on creating and sustaining a partner experience that is both positive and profitable for both sides of the channel. It’s never been more important to examine and improve partner relationships.