5 essential tips for positioning your SaaS product

Tomorrow People

What you need to know about product positioning and what it can do for your company. Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. The ultimate goal of product positioning. Be careful of major positioning risks.

Should your positioning statement be a video?

Biznology

” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes , who has conducted more than 1500 positioning reviews in the last five years. You don’t share your positioning statement? Positioning, as Hank points out, is not messaging. Positioning statements are supposed provide a framework for messaging, but they tend to be formulaic and not very interesting.

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How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

Here are five key strategies that can help you turn efforts into results and ensure a positive return on your marketing investments: 1. While simple, incremental gains on positive yields add up big for your return on marketing investment.

Ideal Brand Positioning in 3 Simple Steps

Goodish Agency

Before we get started, we need to define what brand positioning is. So, what is brand positioning? Therefore, before we define our brand position, we must first define these 3 things: The what – What are you doing, or what problem are you solving?

Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

You will receive far more positive replies from this than from any other outbound lead generation strategy. Used properly, LinkedIn is the ultimate prospecting tool for B2B sales.

Report: Omnichannel Marketing Yielding Positive Results for B2B Marketers

KoMarketing Associates

As B2B marketers expand their budgets to improve upon demand generation, new research suggests that implementing an omnichannel strategy may be the key to success.

How an Employee Advocacy Program Positively Impacts an Organization

Oktopost

He even emphasizes the importance of how an employee advocacy program gives employees the opportunity to feel confident with their peers and customers – which is a key component to creating a positive employee experience.

Top 5 Reasons Your Product Positioning Falls on Deaf Ears

Product Management University

If you create your product positioning in a way that does the exact same thing, your marketing and sales efforts will yield noticeably better results. Effective product positioning boils down to telling your target customers things you know they’d agree with.

59% of Marketers Have Seen a Positive ROI from Video Content

KoMarketing Associates

With more marketers integrating video into their strategies, new research indicates that many are seeing positive results from utilizing this form of content.

What is market positioning?

Valasys

Market positioning is a strategic exercise we use to establish the image of a brand or product in a consumer’s mind. The more detailed your positioning strategy is at defining the Ps, the more effective the strategy will be. The post What is market positioning? This is achieved through the four Ps: promotion, price, place, and product. Share This Post Shares. appeared first on Valasys Media. Guest Blog

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Finding the brand positioning sweet spot

Savanta

Delivery: Although the brand positioning may be clear, those on the front-line with day-to-day customer contact don’t always live the brand values. Positioning: Many struggle even to articulate what their brand stands for as they find it tough to identify a positioning which appeals to all segments, is flexible enough to evolve and gets internal agreement. In this post I’d like to focus on the last challenge – finding the right brand positioning.

Spot 220

The Power of Creating Positive Change in Advertising

RDW Group

As an agency, we have for nearly a decade been guided by our mission and mantra: “Creating Positive Change.”. But … The post The Power of Creating Positive Change in Advertising appeared first on RDW Group. Advertising & Creative Positive Change

How Product Positioning Will Help You Build Your Messaging Framework

Pam Didner

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. To get the ball rolling, I gave Cliff the rundown on product positioning and segmentation.

Product Positioning vs. Market Positioning: The Key Difference

Product Management University

If you’ve ever asked yourself, What the biggest difference is between product positioning vs. market positioning? In its simplest form, it’s the target audience and the scope of what you’re positioning. The Playbook: Product Positioning.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

Positioning strategies of the leading Financial Planning & Analysis companies

Messages that Matter

Messages that Matter Messages that Matter Note to readers: On a regular basis I evaluate the major B2B software markets to determine how companies in a particular market are positioned relative to each other. What is positioning? But at least Kepion’s position differentiates.

Can content written for print position well in Google?

Biznology

The powers-that-be believed that the content should position just fine. The content only positioned for branded key phrases and nothing else. But the content that typically positions in Google (and gets links and social shares) is well-written, semantically-rich, and authoritative. But, you also want to transform your poorly-positioned print content into Google gold. The post Can content written for print position well in Google?

Why a Positive Culture is Business-Essential

Televerde

If we can find a way to foster a positive culture of personal growth and upward mobility – believe me; you can, too. Fostering a positive company culture is not just a nice thing to do. What steps do you need to take to create and maintain a positive culture?

Brand positioning guide: how to consolidate your company’s strength in the market?

RockContent

Brand positioning is the central element of the success, sustainability and permanence of a business in any field. So, do you want to know the ABCs of brand positioning? Below, you’ll see: What is brand positioning, and what are its benefits?

The 2021 ABM Planning Template

This ready-to-go, boss-approved ABM planning template deck will set you up for that coveted round of virtual high-fives at your next meeting. RollWorks has put together a framework for everything you need to show off (and remind you of some crucial info you may have forgotten).

What Are Backlinks And Why You Need Them To Get Google’s First Positions

RockContent

Let’s look at the anatomy of a perfect link and analyze each of these characteristics in detail: Domain and Page Authority ; natural links; anchor text; link type: nofollow/follow; link position on the page; textual or image link; market; new domain. Link position on the page.

Rising Influencers: 6 Body Positivity Advocates

Traackr

Six influencers at the forefront of the body positivity, body acceptance and body neutrality conversation

How To Build Product Messaging and Positioning That Stand Out

Salesforce

The answer: strong product messaging and positioning. . I’ve been at Salesforce for nearly a decade, and our messaging and positioning have come a long way during that time. Messaging and positioning are often considered the same thing, but they are actually different.

Sue Dyer on How High-Trust Environments Positively Impact Innovation

Carla Johnson

The post Sue Dyer on How High-Trust Environments Positively Impact Innovation appeared first on Carla Johnson. July 27, 2021 Have you ever had a brilliant idea that you knew would push sales through the roof?

The Ultimate Guide to Executive Recruiting

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.

Power Your Campaigns With Positioning and Messaging

Metadata

The reason most campaigns fail is because of a weak (or non-existent ) positioning and messaging strategy behind it. But here’s the good news: if you get your positioning and messaging down, you have a lot less to fear with campaign flops. No positioning and messaging?

How To Develop Effective Campaign Positioning And Messaging

G2M Solutions

positioning and messagingSo you have the responsibility of creating a new marketing campaign for the quarter, or you are now in charge of a new product launch.

How to Do Brand Positioning: A Value-Based Approach

SEMrush

VBBP, or a value-based brand perception framework, is a great strategy for streamlining your company‘s branding and brand positioning. Learn more about it here. Market Research

What is positioning and how do you claim a position in your market?

Messages that Matter

When colleagues or peers or marketing consultants refer to positioning, what do you think they mean? There is often a debate about what positioning is, and what it is not. The post What is positioning and how do you claim a position in your market? Positioning

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

Brand Positioning Strategy for the Professional Services

Hinge Marketing

Way back in 1969, a very perceptive marketer named Jack Trout introduced the concept of brand positioning to the world. A few years later, he and Al Ries wrote the seminal book, Positioning: The Battle for Your Mind , and the rest is history. Now, almost half a century later, the concept of positioning is just as relevant to businesses — and probably more so. That’s where brand positioning comes in. Brand Positioning Defined. Why Brand Positioning Is Important.

Body Positive Influencers

Tapinfluence

Model Ashley Graham pioneered the body positive movement on Instagram. Here’s our list of the top 25 must-watch body positive influencers for 2019, ranked in descending order of their number of followers. Ashley is still one of the top body positive influencers in the world. She’s got confident curves and a sassy style that inspires body positivity. He’s a model, blogger, activist and calls himself a body positive gentleman.

How to Optimize for Featured Snippets and Position Zero

Brightedge

Position zero results—snippets that appear before the main organic listings—have become increasingly prominent. And optimizing for “position zero” can have significant positive effects on your site’s traffic. Zero position” featured snippets have a click-through rate of 35.1%.

Yoast SEO Offers Keyword Position Tracking With Wincher Integration via @sejournal, @MattGSouthern

Search Engine Journal

Yoast SEO is partnering with Wincher to offer users the ability to track keyword ranking positions for their WordPress pages. The post Yoast SEO Offers Keyword Position Tracking With Wincher Integration appeared first on Search Engine Journal.

A Proven Guide to Recruiting Passive Candidates

It's not efficient to be in active recruitment mode all the time. It's important to also invest in building a passive candidate pipeline. Download the guide to help you build a recruitment strategy that attracts both active and passive candidates.

Positioning Intelligence Newsletter: December 16, 2021

Messages that Matter

Positioning Intelligence Newsletter: December 16, 2021 Read More ». The post Positioning Intelligence Newsletter: December 16, 2021 first appeared on Messages that Matter. Newsletter

Snapchat Creator Marketplace Positions Influencers for New Opportunities

Tapinfluence

The post Snapchat Creator Marketplace Positions Influencers for New Opportunities appeared first on TapInfluence. As influencer marketing becomes more effective for brands large and small, opportunities for influencers are expanding on many kinds of platforms.

What Does it Take to Turn a Positive ROI in PPC Advertising?

readwrite

Turn a Positive ROI in PPC Advertising. Unfortunately, not every PPC campaign ends up turning a positive return on investment (ROI). So what exactly does it take to turn a positive ROI in PPC advertising and how can you get there even if you don’t have much experience?

PPC 83

Position Zero Is Dead; Long Live Position Zero

Moz

Posted by Dr-Pete In 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as "position zero" or "ranking #0." Also keep in mind that there's no position #2 in voice search.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.