Should your positioning statement be a video?


” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes , who has conducted more than 1500 positioning reviews in the last five years. You don’t share your positioning statement?

Can content written for print position well in Google?


The powers-that-be believed that the content should position just fine. The content only positioned for branded key phrases and nothing else. But the content that typically positions in Google (and gets links and social shares) is well-written, semantically-rich, and authoritative.

How Trump’s brand positioned itself for victory


Positioning the Trump brand for this sweet spot – Notwithstanding all the outrageous character flaws and irrational policies of Trump, he constantly reinforced his brand perception as the ultimate outsider or anti-establishment candidate.

A Positive Guide to Determining Negative Keywords in AdWords


Be Positive! The post A Positive Guide to Determining Negative Keywords in AdWords appeared first on NuSpark Marketing. We run several AdWords campaigns for clients and we understand the key task of optimizing keywords in order to insure quality clicks are all they are paying for.

Finding the brand positioning sweet spot

The B2B Research Blog

Delivery: Although the brand positioning may be clear, those on the front-line with day-to-day customer contact don’t always live the brand values. In this post I’d like to focus on the last challenge – finding the right brand positioning. Choosing a B2B brand positioning.

Spot 208

The Psychological Appeal of Underdog Brand Positioning

Content Standard

Studies show underdog brand positioning affects consumer behavior, and leveraging an underdog narrative can be a powerful brand storytelling tool. According to the researchers, people with a strong “underdog disposition” are more likely to find underdog brand positioning appealing.

Mobile Positioning: A Business Must


Guest post by University Alliance. Mobile access to the web has surpassed browser usage. Consumers are growing fonder of their smartphones and tablets, using them to access content and make online purchases in staggering numbers. In fact, by 2015 more U.S.

Brand Positioning Strategy for the Professional Services

Hinge Marketing

Way back in 1969, a very perceptive marketer named Jack Trout introduced the concept of brand positioning to the world. A few years later, he and Al Ries wrote the seminal book, Positioning: The Battle for Your Mind , and the rest is history. Now, almost half a century later, the concept of positioning is just as relevant to businesses — and probably more so. That’s where brand positioning comes in. Brand Positioning Defined. Why Brand Positioning Is Important.

How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. Here are six key strategies that can help you turn efforts into results and ensure a positive return: 1.

The 3 Commandments of B2B Positioning [Video]

Golden Spiral

I f you search B2B positioning online you will see that there is a LOT out there. And a lot of what is out there will tell you that it is “easy” — but if it is so easy, why do so many companies miss the mark? Strategy

How to Position Content Marketing’s Value in an Ad-Saturated World

Content Standard

But what if content marketers could position our work in such a way that our brands understand its value in our completely ad-saturated world? The post How to Position Content Marketing’s Value in an Ad-Saturated World appeared first on The Content Standard by Skyword.

Positioning your Personal Brand

Buzz Marketing for Technology

Essentially that’s the position they occupy in your mind whenever you think of them. Having taken on this new role of blogging on the Personal Branding Blog , I naturally have been looking at many of the other personal brands that are out there.

3 Questions to Help You Audit Your Positioning Statement


Summertime is the best time to audit your positioning statement for effectiveness, and it’s easy to do. A positioning statement conveys a benefit that your target audience cares about, and it serves as the central theme for everything you do in marketing.

How to Increase Conversions: 10 Tips to See Positive Results

Modern B2B Marketing

Creating short, simple, and actionable marketing messages using the techniques I described here can have a positive impact on conversion rates. The post How to Increase Conversions: 10 Tips to See Positive Results appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. As a marketer, many of your campaigns may be built around one primary objective: getting people to fill out a form.

Higher Quality Content Helps B2B Marketers Find Positive ROI

KoMarketing Associates

New research shows that B2B marketers are realizing more success with content marketing, and a number of different factors are contributing to their positive ROI. The “2018 Content Marketing Benchmarks, Budgets, and Trends – North America” report from the Content Marketing Institute and MarketingProfs recently found that over the last year, higher quality content creation (78 percent) has been the top driver of success for B2B marketers deploying content marketing.

Brand Positioning Strategy for the Modern Marketer: How Brands Use Consumer Psychology Today

Content Standard

Marketers in those days couldn’t have imagined how the Internet, social media, streaming video, and virtual reality would create new opportunities and challenges for their industry, much less how these channels would affect their brand positioning strategy.

How to Obtain Positive Marketing ROI with Revenue Analytics


Below, learn how to shine a spotlight on revenue to improve the ROI of marketing spend and create a positive impact at your organization. Revenue analytics is the process of discovering where your revenue came from.

5 Key Ingredients of a Positive & Profitable Partner Experience

Modern Marketing

Few actually know where to start or how to follow through on creating and sustaining a partner experience that is both positive and profitable for both sides of the channel. It’s never been more important to examine and improve partner relationships.

Marketers See Positive Results from Segmenting Email Marketing Campaigns

KoMarketing Associates

As marketers turn to email to reach their target audiences, new data suggests that email segmenting can yield more positive results. MailChimp recently published statistics on how email marketing campaigns perform when marketers use list segmentation tools. These resources allow marketers to target campaigns toward specific audiences based on what they know about their preferences. The research showed that the open rate was 14.31

What is Brand Positioning and Why Does it Matter?

Hinge Marketing

At Hinge, we’ve helped a lot of professional services firms position – and even reposition – themselves in the marketplace. And being well positioned will make it much easier for you to develop new business. So how do you develop an effective market position?

Positively Influencing Email Open Rates

Cody Ward

You likely only have one shot to make a positive impression. As an email marketer, I’m constantly looking for ways to achieve an increase in open rate of the emails I’m sending on behalf of myself and clients. Even a 1% increase equates to 1,000+ individuals for some blasts. By influencing those extra people and engaging them to simply open the email, the chance that they take some sort of action goes up significantly. Without action there is no ROI to measure.

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

It’s strategic positioning. Strong and consistent positioning is the key to marketing success. Positioning is one of the basic marketing principles that leads to success. Without a strong position, your marketing will not stand out among the competition.

The Complete Guide to A/B Testing & False Positives

TrustRadius Marketing

During the A/B testing phase of the conversion rate optimization process, you may wonder if it is possible for a false positive to appear. If you want to avoid a false positive A/B test, you need a good understanding of the entire testing process.

NICE Buys Causata to Extend Its Customer Experience Management Position

Customer Experience Matrix

So, there I was around 7:30 Eastern time this morning, sending out reminder notices to vendors I need to interview for an upcoming report on Customer Data Platforms. I received an immediate response from the Kevin Nix of Causata , offering to talk that very morning.

The Power of Positive Marketing: Why Your Brand Story Needs More Inspiration

Content Standard

From inspirational videos to long-form stories, brands are crafting powerful, positive marketing content to help chase away the negativity and build an emotional connection with their target audience. And it’s not just big brands aboard the positivity train.

Positioning Strategy: 5 Common-Sense Approaches that Never Work

Hinge Marketing

Today, I’d like to talk about five approaches to positioning strategy that are bound to fail. But there are other more fundamental reasons they make poor positioning platforms. Let’s find out why they are so beguiling and so utterly worthless as market positions.

Elements of a Successful Brand 1: Brand Positioning

Hinge Marketing

This foundational platform is called positioning , and without it a brand can have no traction. Successful positioning rejects conformity. At its best, positioning elevates a brand above the fray so that people can't help but take notice. 4 Keys to a Powerful Position.

SEO Indicators of Positive Customer Experiences


SEO metrics indicate positive customer experiences that motivate the customer through the buyer journey

Build a Breakthrough Brand with a Clear Competitive Positioning


Yesterday’s Biznology® Webinar with Denise Lee Yohn was all about brand positioning. A clear, definitive competitive brand positioning is essential to brand building. Do you need to strengthen your brand’s differentiation vs. competitors?

The Definition of Negative and Positive Feedback Loops in 200 Words or Less


Negative and positive feedback loops are used to draw attention to significant product or company issues. Here, we’ll dive into the definitions of negative and positive feedback loops, and provide examples, so you can ensure your company is using constructive customer and employee feedback to cultivate higher customer retention, and a happier workplace. The Definition of a Positive Feedback Loop. A positive feedback loop is essential for your business’s long-term success.

Uncovering the Soul of Your Brand: Positioning Worksheet [Download]

Golden Spiral

Tech company leadership is typically a sprint. Quickly evolving market demands, fast product development cycles, and growth management all contribute to a frenetic pace that can make it hard to maintain an objective eye on how you relate to the market. Strategy

Content Marketing Strategy Tips: Build Your Competitive Positioning


As you’re building out your content marketing program’s competitive positioning, you’ll realize that there are more questions than answers. Every content marketer will tell you distribution is essential for building out your competitive positioning in your market.

Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You Think

The Point

In the business of Search Engine Marketing (SEM) , this strategy is sometimes referred to as “ego bidding” – that is, securing the top position (or one of the top 3 positions) for a particular search term, regardless of cost or efficiency.

Positioning, for What? Why Creating a Solid Positioning Strategy is Critical in B2B Marketing.


There are so many reasons for B2B companies, especially small to mid-sized professional services firms, to understand their unique position within their marketplace. In the first case, a clear positioning strategy would make the Web copy easier to write and a heck of a lot more powerful.

The 3 P’s of Content Marketing: What’s Your Position?

Writing on the Web

What’s your positioning for your business? Position – what makes you unique? Maybe we call positioning “branding&# now, but it’s the same thing, only more so, because you’ve only got a few seconds to establish yourself. Positioning is what makes you remembered. Tags: Content Marketing branding core message Online Marketing positioning How are you unique?

Steer Clear of Price-Only Positioning

Proteus B2B Marketing

Tags: Positioning B2B Positioning

Are Your Competitors Flying Under the Radar? Use Competitive Analysis to Adjust Your Firm’s Position

Hinge Marketing

In particular, a big part of our Branding Program involves a competitive analysis to establish market positioning for our clients. In a recent post , we established that having true, relevant, and provable differentiators will help your firm take the lead in the marketplace.

Fathom SEO Pulse #39: Concentrating Beyond Position #1, Increasing Mobile Conversions & More


Search’s Position 1 is Not All It’s Cracked Up to Be”. Ranking in the first position has always been the “holy grail” for organic marketing. It’s time to start thinking past ranking in position one.

Fathom SEO Pulse #39: Concentrating Beyond Position #1, Increasing Mobile Conversions & More


Search’s Position 1 is Not All It’s Cracked Up to Be”. Ranking in the first position has always been the “holy grail” for organic marketing. It’s time to start thinking past ranking in position one.

The Complete Guide to Scale Your B2B Business to Success by Marrying PR with Content Marketing


Since the content team focuses on your brand image and PR responds to current trends and conversation, you can strengthen your online and offline brand positioning. What will happen if the owned media doesn’t align with your brand positioning in the article?

PR 136