Can content written for print position well in Google?


The powers-that-be believed that the content should position just fine. The content only positioned for branded key phrases and nothing else. But the content that typically positions in Google (and gets links and social shares) is well-written, semantically-rich, and authoritative.

How Trump’s brand positioned itself for victory


Positioning the Trump brand for this sweet spot – Notwithstanding all the outrageous character flaws and irrational policies of Trump, he constantly reinforced his brand perception as the ultimate outsider or anti-establishment candidate.

Trending Sources

Finding the brand positioning sweet spot

The B2B Research Blog

Delivery: Although the brand positioning may be clear, those on the front-line with day-to-day customer contact don’t always live the brand values. In this post I’d like to focus on the last challenge – finding the right brand positioning. Choosing a B2B brand positioning.

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How to Increase Conversions: 10 Tips to See Positive Results

Modern B2B Marketing

Creating short, simple, and actionable marketing messages using the techniques I described here can have a positive impact on conversion rates. The post How to Increase Conversions: 10 Tips to See Positive Results appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. As a marketer, many of your campaigns may be built around one primary objective: getting people to fill out a form.

3 Questions to Help You Audit Your Positioning Statement

Aberdeen CMO Essentials

Summertime is the best time to audit your positioning statement for effectiveness, and it’s easy to do. A positioning statement conveys a benefit that your target audience cares about, and it serves as the central theme for everything you do in marketing.

5 Key Ingredients of a Positive & Profitable Partner Experience

Modern Marketing

Few actually know where to start or how to follow through on creating and sustaining a partner experience that is both positive and profitable for both sides of the channel. It’s never been more important to examine and improve partner relationships.

Brand Positioning Strategy for the Professional Services

Hinge Marketing

Way back in 1969, a very perceptive marketer named Jack Trout introduced the concept of brand positioning to the world. A few years later, he and Al Ries wrote the seminal book, Positioning: The Battle for Your Mind , and the rest is history. Now, almost half a century later, the concept of positioning is just as relevant to businesses — and probably more so. That’s where brand positioning comes in. Brand Positioning Defined. Why Brand Positioning Is Important.

Mobile Positioning: A Business Must


Guest post by University Alliance. Mobile access to the web has surpassed browser usage. Consumers are growing fonder of their smartphones and tablets, using them to access content and make online purchases in staggering numbers. In fact, by 2015 more U.S.

Elements of a Successful Brand 1: Brand Positioning

Hinge Marketing

This foundational platform is called positioning , and without it a brand can have no traction. Successful positioning rejects conformity. At its best, positioning elevates a brand above the fray so that people can't help but take notice. 4 Keys to a Powerful Position.

Delivering the B2B Positioning TKO (Technical Knock Out)!


Last week, I went a few “rounds” during a discussion about the optimal positioning of a mid-sized professional services firm. Round One: Should Positioning be Free of Passion? Positioning is not a “mission statement.”

How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. Here are six key strategies that can help you turn efforts into results and ensure a positive return: 1.

How to Be an Amazing Mentor: 12 Ways to Make a Positive Impact on Others


Last, but certainly not least, be a positive role model. Take a minute to think about the best mentor you've ever had. This doesn't have to be someone at work, although it certainly could be.

SEO Indicators of Positive Customer Experiences


SEO metrics indicate positive customer experiences that motivate the customer through the buyer journey

Positioning, for What? Why Creating a Solid Positioning Strategy is.


7 Ways to Position Your Marketing Agency for Growth


Your company is doing work that is in high demand, and you are in a position to grow very quickly. The post 7 Ways to Position Your Marketing Agency for Growth appeared first on Opentopic. If you’re running a digital marketing agency and you’re doing your job well, you’re in a good place. Still, there are plenty of challenges in your way. Growth does not happen accidentally — it comes as a result of hard.

How to Obtain Positive Marketing ROI with Revenue Analytics


Below, learn how to shine a spotlight on revenue to improve the ROI of marketing spend and create a positive impact at your organization. Revenue analytics is the process of discovering where your revenue came from.

Building a Marketing Team? Here Are 5 Essential Positions You Should Fill


However, in my experience, I have found that there are five absolute must-have positions that the majority of best-in-class B2B companies employ. Think all-around athlete with this position: Specific experience matters less than passion, energy, and brainpower.

Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You Think

The Point

In the business of Search Engine Marketing (SEM) , this strategy is sometimes referred to as “ego bidding” – that is, securing the top position (or one of the top 3 positions) for a particular search term, regardless of cost or efficiency.

How to Retain More Customers: A Handy Guide to Creating a Positive Customer Experience [Ebook]


We're willing to assume that customer growth is important to your business, but creating an effortless customer experience that inspires retention is kind of complicated.

What is Brand Positioning and Why Does it Matter?

Hinge Marketing

At Hinge, we’ve helped a lot of professional services firms position – and even reposition – themselves in the marketplace. And being well positioned will make it much easier for you to develop new business. So how do you develop an effective market position?

An Open Letter to Millennials Seeking Creative Positions


Not only am I looking for someone to fulfill the skills and experience needed of the position, but I want our agency to be the right fit for our next hire. Be respectful, positive, smart, and genuine. This post originally appeared on The Agency Post.

Marketers See Positive Results from Segmenting Email Marketing Campaigns

KoMarketing Associates

As marketers turn to email to reach their target audiences, new data suggests that email segmenting can yield more positive results. MailChimp recently published statistics on how email marketing campaigns perform when marketers use list segmentation tools. These resources allow marketers to target campaigns toward specific audiences based on what they know about their preferences. The research showed that the open rate was 14.31

Fathom SEO Pulse #39: Concentrating Beyond Position #1, Increasing Mobile Conversions & More


Search’s Position 1 is Not All It’s Cracked Up to Be”. Ranking in the first position has always been the “holy grail” for organic marketing. It’s time to start thinking past ranking in position one.

Are You Positioned as one of Few Credible Substitutes in Your Market?

Proteus B2B Marketing

But smart marketers are positioning themselves to do just that. Most companies fall into the trap of positioning the company as broadly as possible, trying to be relevant to the broadest number of potential purchasers. In today’s economy, no one wants to turn away business.

Your Lead Generation Should Focus On Only One Thing…A Positive Outcome


A positive outcome, however, goes beyond that. Your Buyers Desire Only One Thing…And So Must You—A Positive Outcome Click to tweet this! The post Your Lead Generation Should Focus On Only One Thing…A Positive Outcome appeared first on LEADership.

Are Your Competitors Flying Under the Radar? Use Competitive Analysis to Adjust Your Firm’s Position

Hinge Marketing

In particular, a big part of our Branding Program involves a competitive analysis to establish market positioning for our clients. In a recent post , we established that having true, relevant, and provable differentiators will help your firm take the lead in the marketplace.

Positively Influencing Email Open Rates

Puzzle Marketer

You likely only have one shot to make a positive impression. As an email marketer, I’m constantly looking for ways to achieve an increase in open rate of the emails I’m sending on behalf of myself and clients. Even a 1% increase equates to 1,000+ individuals for some blasts. By influencing those extra people and engaging them to simply open the email, the chance that they take some sort of action goes up significantly. Without action there is no ROI to measure.

Content Marketing Strategy Tips: Build Your Competitive Positioning


As you’re building out your content marketing program’s competitive positioning, you’ll realize that there are more questions than answers. Every content marketer will tell you distribution is essential for building out your competitive positioning in your market.

Interview with Simon Sinek – Start With Why

Buzz Marketing for Technology

Branding Innovation Strategy Thought Leadership b2b marketing strategy market positioning Marketing Strategy positioning simon sinek WOBI world business forum

Positioning Strategy: 5 Common-Sense Approaches that Never Work

Hinge Marketing

Today, I’d like to talk about five approaches to positioning strategy that are bound to fail. But there are other more fundamental reasons they make poor positioning platforms. Let’s find out why they are so beguiling and so utterly worthless as market positions.

Steer Clear of Price-Only Positioning

Proteus B2B Marketing

Tags: Positioning B2B Positioning

The Face of Your Company: How to Hire for Client-Facing Positions


For most client-facing positions, experience isn’t everything. Companies globally recognize the importance of outward-facing positions, but struggle to hire for positions like sales representatives, account managers, and customer service.

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Ten Ways the C-Level can Positively Impact Marketing and Sales (Part One of Two)


A recent report published by MarketingSherpa asked B2B marketers what the top barrier was for overcoming their marketing challenges. 17% cited difficulty in getting buy-in or support from the C-Suite. Quite frankly I am surprised that the percentage is not higher. Part of the reason that executives are so hesitant to buy into marketing is that they’ve not been provided a solid business case for making the necessary marketing investments that will improve their business.

7 Ways to Position Your Marketing Agency for Growth


Your company is doing work that is in high demand, and you are in a position to grow very quickly. The post 7 Ways to Position Your Marketing Agency for Growth appeared first on Opentopic. If you’re running a digital marketing agency and you’re doing your job well, you’re in a good place. Still, there are plenty of challenges in your way. Growth does not happen accidentally — it comes as a result of hard.

The 26 Best All-in-One SEO Tool Suites


19) Positionly. Monitor mentions of your brand and competitors across social networks, blogs, reviews, and forums; identify influencer sites and guest blogging targets; and find opportunities to improve brand position in search engines. SEO has a lot of moving parts.

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Read this article before you start a social media program


Thought leadership – using methods made possible by various social networks to further position yourself as an expert. Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn


Positioning and Messaging Firm Attracts New Clients Using an Account-Based Marketing Approach. A positioning and messaging firm client of ours that serves B2B software and technology companies loves to create challenger content as he knows that challengers outperform all other seller profiles.

The resurgence of values-based branding for restoring trust


A common problem with many large companies is that their message on values is designed not to offend any of their multiple customer segments, and the approval process goes through many levels, so the final brand position on values can be rather lame and not compelling.

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How Trump’s unpopular decisions can strengthen brand engagement


But now many big brands see these emotional reactions as an opportunity to more positively engage with their customers and strengthen their bond with them. Their brand reputation is at risk if they say nothing, or announce a position that is perceived as not authentic and hence not trusted.

Why I told a client to quit blogging: finding your “One Thing”


However, you’d never know it by his site’s Google positions–he wasn’t positioning for any core keyphrases. After a few months, my client was positioning for long-tail and head keyphrases. He went from nowhere in Google to positioning in the top ten for some key terms.