article thumbnail

5 essential tips for positioning your SaaS product

Tomorrow People

What you need to know about product positioning and what it can do for your company. Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. Overall, positioning helps companies, SaaS or otherwise, stand out in the eyes of potential customers.

article thumbnail

59% of Marketers Have Seen a Positive ROI from Video Content

KoMarketing Associates

With more marketers integrating video into their strategies, new research indicates that many are seeing positive results from utilizing this form of content.

ROI 266

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five Components of Effective Positioning: An “Obviously Awesome” Book Summary – Part 2

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing In this blog, I continue to summarize April Dunford’s book on positioning, “ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. We rarely come back to the positioning statement template for our use in messaging.

article thumbnail

The Context of Positioning: An “Obviously Awesome” Book Summary – Part 1

Heinz Marketing

We want to be the kind of consultants who are always on top of the latest trends so we can position ourselves as a strategic resource for our clients. Topically, the next book that we have been reading is a book on positioning, “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It” by April Dunford.

article thumbnail

The Ultimate Guide to Executive Recruiting

It's no secret that hiring for a senior management position is a tough task for recruiters, and remaining open to changes and seeking better ways to source candidates is critical. That is why building a strong framework for executive hiring that maximizes efficiencies while minimizing cost and time to hire is important.

article thumbnail

How to Craft a Messaging and Positioning Strategy for Your Brand


A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. Include anything positive they have to say in a list of competitor selling points. If I asked you to buy a chocolate chip cookie that I made, would you?

article thumbnail

How to Craft an Effective AI Positioning Statement


You need to have a well-defined AI positioning statement to navigate the new digital landscape. And that’s where an effective AI positioning statement comes in. Understanding the AI Positioning Statement What is an AI Positioning Statement? So, who are you communicating your AI positioning to?

article thumbnail

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

LinkedIn Recruiter is an effective way to start the recruitment process for an open position. But that doesn't mean there aren't some frustrating roadblocks on the network. That's where ZoomInfo Recruiter comes in, helping bridge the gap when job sourcing and communication efforts stall on LinkedIn.

article thumbnail

A Proven Guide to Recruiting Passive Candidates

At some point in your role as a recruiter - perhaps more frequently than not - you'll need to fill a position quickly and you'll look for active recruitment strategies to do it. It's a simple, frustrating truth that you can't predict everything when it comes to recruiting for businesses.

article thumbnail

Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how.

article thumbnail

Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

You will receive far more positive replies from this than from any other outbound lead generation strategy. It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns.

article thumbnail

The ABMified Demand Engine: How One Small Team Unlocked Big Team Growth

Speaker: Nick Ezzo, VP of Marketing at Auditoria and Devon Watts, Sr. Director Corporate Marketing at RollWorks

But some small teams are finally letting go of the stigma that ABM can only work for big companies and big budgets, putting them in a position to expedite growth. We see it time and time again: small marketing teams dealing with tighter resources and higher expectations, but still hoping the inbound funnel alone will launch their rocket ship.

article thumbnail

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Step-by-step instructions for structuring your pages and posts to dominate position zero.

article thumbnail

Unveiling the secrets of top influencers – This is how they beat their sales competition

Positioning your business and boosting its sales in the cutthroat competition is quite challenging. However, if you use the right tactics, the journey gets a bit easier.

article thumbnail

Why Offshoring is Better than Outsourcing

One question that’s positioned to answer many others is this: Is offshoring or outsourcing the better option? Offshoring and outsourcing are becoming more mainstream across organizations of all industries and sizes. But these trends of non-traditional employment are creating as many questions as they answer.