Accountability: Ensuring Positive Business Outcomes

Modern Marketing

The entire customer experience needs to be considered to create a positive business outcome. In the era of Modern Marketing, most marketers are equipped with the technology needed to act on customer insights and deliver tailored, multi-touch experiences. Unfortunately, most marketing teams are not prepared to realize the full value of their technology ecosystem and struggle to innovate their marketing programs.

Should your positioning statement be a video?

Biznology

” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes , who has conducted more than 1500 positioning reviews in the last five years. You don’t share your positioning statement? Positioning, as Hank points out, is not messaging. Positioning statements are supposed provide a framework for messaging, but they tend to be formulaic and not very interesting.

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Positive Customer Experience Drives Revenue

Nuvi

Providing positive experiences to current customers has a direct impact on the bottom line. 72% of customers say they share positive experiences with others. This positive WOM can generate 17% more new customers in a three year period! . When companies create positive experiences in onboarding processes and throughout the customer journey, they are more likely to retain that customer for longer periods of time.

Why a Positive Culture is Business-Essential

Televerde

If we can find a way to foster a positive culture of personal growth and upward mobility – believe me; you can, too. As a company with a more than 25-year tenure as a sales and marketing extension of some of the world’s largest companies, we’ve learned a ton about leveraging our positive culture to get us through uncertain times. Fostering a positive company culture is not just a nice thing to do. What steps do you need to take to create and maintain a positive culture?

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Finding the brand positioning sweet spot

Savanta

Delivery: Although the brand positioning may be clear, those on the front-line with day-to-day customer contact don’t always live the brand values. Positioning: Many struggle even to articulate what their brand stands for as they find it tough to identify a positioning which appeals to all segments, is flexible enough to evolve and gets internal agreement. In this post I’d like to focus on the last challenge – finding the right brand positioning.

Spot 220

Can content written for print position well in Google?

Biznology

The powers-that-be believed that the content should position just fine. The content only positioned for branded key phrases and nothing else. But the content that typically positions in Google (and gets links and social shares) is well-written, semantically-rich, and authoritative. But, you also want to transform your poorly-positioned print content into Google gold. The post Can content written for print position well in Google?

85% of Marketers Agree that Data Analytics and Insight Generation are Growing in Importance to their Position

KoMarketing Associates

The role of the marketer is constantly evolving, and new research suggests that data and analytics are becoming more critical to professionals in the position at their respective companies.

4 Steps in Building and Maintaining a Positive Client Relationship

Marketing Insider Group

A positive relationship with clients is one of the most important parts of a successful business, and according to one survey as reported by Oracle.com, 86% of consumers will pay more for a better experience. The post 4 Steps in Building and Maintaining a Positive Client Relationship appeared first on Marketing Insider Group.

Can ruthless positioning be bloody?

Messages that Matter

The podcast host immediately pounces on my off-the-cuff assertion that you need to be ruthless when you do positioning. Messaging Positioning positioning effectively positioning ruthlesslyThat sounds very bloody,” says Kerry O’Shea Gorgone, host of the MarketingProfs podcast series “Marketing Smarts.” Kerry then quickly asks what I meant by being ruthless. Hear my response when the podcast goes live Wednesday at […].

Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

You will receive far more positive replies from this than from any other outbound lead generation strategy. Used properly, LinkedIn is the ultimate prospecting tool for B2B sales.

How To Develop Effective Campaign Positioning And Messaging

G2M Solutions

positioning and messagingSo you have the responsibility of creating a new marketing campaign for the quarter, or you are now in charge of a new product launch.

Here’s How CMOs Can Position SaaS for Maximum Profitability and Customer Retention

Modern Marketing

One of the most challenging aspects of providing a Software as a Service (SaaS) is positioning the product so that it adds maximum value for the client (lower upfront cost), while protecting your company’s huge upfront investment (get dollars in the door quickly). Digital diversity is a powerful tool for converting a broader spectrum of consumers online. Once a CMO has mastered how to communicate value, the next question is how to price their products or services effectively.

Key Leadership Evolution at Demand Science Group Positions Company for Next Level of Market Growth

PureB2B

The post Key Leadership Evolution at Demand Science Group Positions Company for Next Level of Market Growth appeared first on PureB2B. New CEO joins to expand Demand Science Group’s service offerings. Founder and CEO transitions to board chair.

Position Zero Is Dead; Long Live Position Zero

Moz

Posted by Dr-Pete In 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as "position zero" or "ranking #0." One of the benefits to being in position zero was that you got to double-dip, with your organic listing appearing in both the featured snippet and page-1 results (usually in the top 3–4). Also keep in mind that there's no position #2 in voice search.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. Here are six key strategies that can help you turn efforts into results and ensure a positive return: 1. The post How To Get A Positive Return On Your Marketing Investment appeared first on B2B Marketing Insider. Calculating return on a marketing investment (ROMI) is something of an art form.

Body Positive Influencers

Tapinfluence

Model Ashley Graham pioneered the body positive movement on Instagram. Here’s our list of the top 25 must-watch body positive influencers for 2019, ranked in descending order of their number of followers. Ashley is still one of the top body positive influencers in the world. She’s got confident curves and a sassy style that inspires body positivity. He’s a model, blogger, activist and calls himself a body positive gentleman.

How to Use Psychology For a Positive ROI in SEO Efforts

Marketing Insider Group

The post How to Use Psychology For a Positive ROI in SEO Efforts appeared first on Marketing Insider Group. Do you ever find yourself overthinking something? Or, how about this… You come up with this idea and realize it is a great idea! Then, you either talk yourself out of it (yes, because of overthinking) or a friend tells you that it will never work. Then, the next day, you get an email with […].

How Product Positioning Works in a B2B Market

SmarkLabs

Whenever you hear the phrase “product positioning,” you most likely associated it with a B2C market. This is common since most B2C products are tangible and more clearly defined, making them easier to position in a market and compare against competitors.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Brand Positioning Strategy for the Professional Services

Hinge Marketing

Way back in 1969, a very perceptive marketer named Jack Trout introduced the concept of brand positioning to the world. A few years later, he and Al Ries wrote the seminal book, Positioning: The Battle for Your Mind , and the rest is history. Now, almost half a century later, the concept of positioning is just as relevant to businesses — and probably more so. That’s where brand positioning comes in. Brand Positioning Defined. Why Brand Positioning Is Important.

How to Position Your SaaS Company for a Venture Capital Firm

Golden Spiral

Head into your next VC presentation with a firm grasp of: Branding/Positioning LeadershipThe Article in Sixty Seconds. You won’t get many opportunities to present your SaaS start-up to a Venture Capital (VC) firm with the desire to receive a large round of funding to take your company to the next level.

Strategic B2B Positioning: What You Need To Know

SmarkLabs

Here’s the bottom line: In today’s market, to guarantee the utmost visibility in any industry, effective B2B positioning requires some sort of strategy. And while marketing efforts can be optimized or revamped, there is one element that underlies as a foundation for all: positioning. .

No consistency and repetition. No position!

Messages that Matter

What happens when you aren’t using your position enough? By using it enough I mean consistently executing your position as the theme for all marketing communications. And repeating your position as much as possible in every marketing communication, and especially throughout your website. PositioningMany B2B software and technology marketers seem unaware of the critical role […].

Unveiling the secrets of top influencers – This is how they beat their sales competition

Positioning your business and boosting its sales in the cutthroat competition is quite challenging. However, if you use the right tactics, the journey gets a bit easier. In this eBook, you will find the information related to sales challenges that companies come across, how to deal with them, and use the upbeat strategies to accelerate the company’s sales.

The surprising (positive) benefits ABM brings to your customers

ClickZ

Over time, sellers are left without visibility into new needs, competitive threats or even positive outcomes the client is seeing. Over time, sellers are left without visibility into new needs, competitive threats or even positive outcomes the client is seeing. The post The surprising (positive) benefits ABM brings to your customers appeared first on ClickZ. 30-second summary: The foundation of good account-based anything is data and insights about customers.

How to Get Positive Reviews for Your Business

Lead Liaison

Most companies (if not all) have one very similar quest: get positive reviews. There are a few things you can do to increase your positive reviews. If you follow these tips, it won’t be long before you start reaping the benefits of positive reviews. After you complete a positive transaction, ask people to leave a review. However, people don’t want to go out of their way to write a positive review. The easier it is, the more positive reviews you will receive.

Marketers See Positive Results from Segmenting Email Marketing Campaigns

KoMarketing Associates

As marketers turn to email to reach their target audiences, new data suggests that email segmenting can yield more positive results. MailChimp recently published statistics on how email marketing campaigns perform when marketers use list segmentation tools. These resources allow marketers to target campaigns toward specific audiences based on what they know about their preferences. The research showed that the open rate was 14.31

A Positive Guide to Determining Negative Keywords in AdWords

NuSpark

Be Positive! The post A Positive Guide to Determining Negative Keywords in AdWords appeared first on NuSpark Marketing. We run several AdWords campaigns for clients and we understand the key task of optimizing keywords in order to insure quality clicks are all they are paying for. But that all depends on your campaign goals, especially when it comes to driving clicks from competitors.

Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

Every business asks the same question: How can we increase revenue? Gary Galvin is here to answer that question. He will help you define metrics to drive success, empower your sales team, and create a culture driven by results and accountability; because when your team clearly understands what path they’re on and why they’re on it, they are that much more likely to achieve results.

Higher Quality Content Helps B2B Marketers Find Positive ROI

KoMarketing Associates

New research shows that B2B marketers are realizing more success with content marketing, and a number of different factors are contributing to their positive ROI. The “2018 Content Marketing Benchmarks, Budgets, and Trends – North America” report from the Content Marketing Institute and MarketingProfs recently found that over the last year, higher quality content creation (78 percent) has been the top driver of success for B2B marketers deploying content marketing.

5 Key Ingredients of a Positive & Profitable Partner Experience

Modern Marketing

Few actually know where to start or how to follow through on creating and sustaining a partner experience that is both positive and profitable for both sides of the channel. Zift recently collaborated with Oracle on an eBook detailing the 5 Key Ingredients to a Positive and Profitable Partner Experience that should be baked into your CMM. Find out how you can serve up success by downloading the 5 Key Ingredients of a Positive & Profitable Partner Experience now.

What motivates more: positive or negative feedback?

JotForm

It keeps you up for 24hrs straight completing a passion project without checking the clock. Come Monday morning (when you need to nail down that boring PowerPoint), it’s floated into the stratosphere… Motivation. It’s a powerful beast. Often, a sustained blast of it is all we need to kickstart a. Backstage

Should you change positioning and messaging because of the COVID-19 pandemic?

Messages that Matter

Have you been thinking about changing your position because of the COVID-19 pandemic? PositioningMuch has been written about the need to adjust your marketing to take into the account the crisis. Be more empathetic, some suggest. Others say you need to change your message because what buyers are concerned about has changed. I say don’t […].

6 Ways to Position Your Agency as a Thought Leader

Sharpspring

Here are 6 strategies you can use to position your agency as a thought leader: 1. To position your agency as a thought leader, there must be an individual personality behind the content you create. Position their opinions and advice as coming from personal experiences at their role in the agency. Positioning your agency as a thought leader in your industry is the best way to stand out from the competition.

Your Brand Positioning Construction Kit

FMG Suite

Your Brand Positioning Construction Kit. Brand positioning is more than just your relation to the other financial professionals in your field. The post Your Brand Positioning Construction Kit appeared first on FMG Suite. It is also about the conversation your brand is having with the world at large. If your Unique Value Proposition (UVP) doesn’t match client and investigator expectations, then you will consistently attract the wrong clients and repel the right ones.