Positioning Related Topics 
Vision Edge Marketing
JUNE 4, 2024
Successful positioning and messaging are the ingredients for writing and telling your business’s story, so it engages customers, evokes emotions, and drives action. A Sure Fire Narrative Needs Customer and Prospect Validation The positioning and messaging process is similar to the writing process.
Vision Edge Marketing
OCTOBER 23, 2023
A robust positioning framework can be the key to achieving this goal. By formulating customer-centric messages that resonate with your target audience, you can create a unique identity and solidify your position in the market. Let’s be sure we’re on the same page about what positioning is and isn’t.
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Martech
MAY 20, 2024
On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference. This article will document a few of those interpretations and clarify what “position-less” means regarding marketing prowess. As we noted, you can do more than one thing.
MKT1
JUNE 12, 2024
We’ve all seen “positioning” docs that are 10 pages or 30 slides long. So while I’ve been hesitant to write a newsletter dedicated to positioning since so much has been said here (respect to the master of positioning, April Dunford), I finally know what I need to say here. In fact I think the opposite.
Advertiser: ZoomInfo
It's no secret that hiring for a senior management position is a tough task for recruiters, and remaining open to changes and seeking better ways to source candidates is critical. That is why building a strong framework for executive hiring that maximizes efficiencies while minimizing cost and time to hire is important.
Tomorrow People
JUNE 3, 2024
Brands must position and reposition themselves to evolve with changing customer preferences and stay ahead of market trends – but without validated audience insights, their strategies risk falling flat. Besides brand positioning, VoC can offer valuable insights into other aspects of your product marketing strategy.
Martech
JULY 8, 2024
With today’s tech you can edge toward being a superpowered marketer – as I wrote, be position-less. However, the modern digital landscape has birthed the position-less marketer , characterized by the following: 1. Why is the Position-less Marketer possible? Does this make you position-less?
Advertiser: ZoomInfo
LinkedIn Recruiter is an effective way to start the recruitment process for an open position. But that doesn't mean there aren't some frustrating roadblocks on the network. That's where ZoomInfo Recruiter comes in, helping bridge the gap when job sourcing and communication efforts stall on LinkedIn.
Advertiser: ZoomInfo
At some point in your role as a recruiter - perhaps more frequently than not - you'll need to fill a position quickly and you'll look for active recruitment strategies to do it. It's a simple, frustrating truth that you can't predict everything when it comes to recruiting for businesses.
Advertiser: ZoomInfo
Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how.
Positioning your business and boosting its sales in the cutthroat competition is quite challenging. However, if you use the right tactics, the journey gets a bit easier.
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One question that’s positioned to answer many others is this: Is offshoring or outsourcing the better option? Offshoring and outsourcing are becoming more mainstream across organizations of all industries and sizes. But these trends of non-traditional employment are creating as many questions as they answer.
Advertiser: ZoomInfo
Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success. In this eBook, we’ll discuss leading strategies to create a marketing-led growth strategy for 2021 and beyond, including: Positioning your organization for automation.
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By becoming more automated, efficient, and connected to the rest of the business, marketing teams can navigate change and position themselves for growth. How to optimize your media buys with a data-driven approach. Find out more today!
Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK
But the myriad of options, including set-up, execution, tools vendors, and priorities, can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.
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