Should your positioning statement be a video?

Biznology

” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes , who has conducted more than 1500 positioning reviews in the last five years. You don’t share your positioning statement?

4 Steps in Building and Maintaining a Positive Client Relationship

Marketing Insider Group

A positive relationship with clients is one of the most important parts of a successful business, and according to one survey as reported by Oracle.com, 86% of consumers will pay more for a better experience.

Finding the brand positioning sweet spot

The B2B Research Blog

Delivery: Although the brand positioning may be clear, those on the front-line with day-to-day customer contact don’t always live the brand values. In this post I’d like to focus on the last challenge – finding the right brand positioning. Choosing a B2B brand positioning.

Spot 286

Can content written for print position well in Google?

Biznology

The powers-that-be believed that the content should position just fine. The content only positioned for branded key phrases and nothing else. But the content that typically positions in Google (and gets links and social shares) is well-written, semantically-rich, and authoritative.

Lead Generation Companies: How to Pick a Right One

likely provide a positive experience. Lead Generation Companies: How to Pick a Right One WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com Have you ever had a bad experience using a lead. generation company? If the answer is yes, you. are certainly not alone.

How Trump’s brand positioned itself for victory

Biznology

Positioning the Trump brand for this sweet spot – Notwithstanding all the outrageous character flaws and irrational policies of Trump, he constantly reinforced his brand perception as the ultimate outsider or anti-establishment candidate.

How to Use Psychology For a Positive ROI in SEO Efforts

Marketing Insider Group

The post How to Use Psychology For a Positive ROI in SEO Efforts appeared first on Marketing Insider Group. Do you ever find yourself overthinking something? Or, how about this… You come up with this idea and realize it is a great idea!

Can ruthless positioning be bloody?

Messages that Matter

The podcast host immediately pounces on my off-the-cuff assertion that you need to be ruthless when you do positioning. Messaging Positioning positioning effectively positioning ruthlesslyThat sounds very bloody,” says Kerry O’Shea Gorgone, host of the MarketingProfs podcast series “Marketing Smarts.” Kerry then quickly asks what I meant by being ruthless. Hear my response when the podcast goes live Wednesday at […].

A Positive Guide to Determining Negative Keywords in AdWords

NuSpark

Be Positive! The post A Positive Guide to Determining Negative Keywords in AdWords appeared first on NuSpark Marketing. We run several AdWords campaigns for clients and we understand the key task of optimizing keywords in order to insure quality clicks are all they are paying for.

Mobile Positioning: A Business Must

Webbiquity

Guest post by University Alliance. Mobile access to the web has surpassed browser usage. Consumers are growing fonder of their smartphones and tablets, using them to access content and make online purchases in staggering numbers. In fact, by 2015 more U.S.

How B2B Marketing is Changing in 2018

including image, positioning, and competitive differentiation were the second-most cited objective. Again, for marketers in established categories, positioning and differentiation are top challenges. However, they are overwhelmingly positive about content and social media.

6 Ways to Improve Brand Positioning (Fast)

Altitude Branding

Brand positioning is essential for any online business these days. It refers to the way your brand is positioned in your customers’ minds. So, how can you set about improving your brand positioning? This can have a huge impact on improving your brand positioning.

How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. Here are six key strategies that can help you turn efforts into results and ensure a positive return: 1.

How to Get Positive Reviews for Your Business

Lead Liaison

Most companies (if not all) have one very similar quest: get positive reviews. There are a few things you can do to increase your positive reviews. If you follow these tips, it won’t be long before you start reaping the benefits of positive reviews.

Why Negative Marketing Doesn’t Win Positive Attention

Content Standard

However, marketers then need to offer those customers a new destination by demonstrating their own positive brand value. At the end of the day, it’s much easier to look at the negative side of life than looking at the positive points.

Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

Likewise, it’s even more important to shape your sales culture into one that is positive, accountable, and metric-driven. Every business asks the same question: How can we increase revenue?

The 3 Commandments of B2B Positioning [Video]

Golden Spiral

I f you search B2B positioning online you will see that there is a LOT out there. And a lot of what is out there will tell you that it is “easy” — but if it is so easy, why do so many companies miss the mark? Strategy

Tabloid news and false positives: Examining the brand safety cycle

ADmantX

What is a false positive? Negative keyword checklists also have a tendency to trigger false positives, which miss the true context of a page, limiting reach for advertisers and delivery for publishers by inadvertently blocking safe content when a negative keyword is found, but in a positive context. This is clearly a positive story about the success of the Swedish retail giant, which would usually be considered desirable inventory for many brands.

A Positive Approach to GDPR Compliance

The Mx Group

The post A Positive Approach to GDPR Compliance appeared first on The Mx Group

How to Obtain Positive Marketing ROI with Revenue Analytics

bizible

Below, learn how to shine a spotlight on revenue to improve the ROI of marketing spend and create a positive impact at your organization. Revenue analytics is the process of discovering where your revenue came from.

Higher Quality Content Helps B2B Marketers Find Positive ROI

KoMarketing Associates

New research shows that B2B marketers are realizing more success with content marketing, and a number of different factors are contributing to their positive ROI. The “2018 Content Marketing Benchmarks, Budgets, and Trends – North America” report from the Content Marketing Institute and MarketingProfs recently found that over the last year, higher quality content creation (78 percent) has been the top driver of success for B2B marketers deploying content marketing.

Positioning in the BI Marketspace: A Herd Mentality?

Aberdeen

Of the nineteen business intelligence (BI) companies evaluated in our 4 th annual assessment of positioning in the BI space, more than half (11) build positioning around the notion of “insights.”. Here we have boiled down the stated positioning to its core concept.

The Importance of Branding and Positioning

Directive Agency

Today, I want to discuss the importance of branding and positioning. What we have to ask ourselves is what is the brand positioning? Brand Positioning Success. From your sales process to your marketing materials to your positioning to your product offering, the small details go a long way. The post The Importance of Branding and Positioning appeared first on Directive (USA).

The Importance of Branding and Positioning

Directive Agency

Today, I want to discuss the importance of branding and positioning. What we have to ask ourselves is what is the brand positioning? Brand Positioning Success. From your sales process to your marketing materials to your positioning to your product offering, the small details go a long way. The post The Importance of Branding and Positioning appeared first on Directive (USA).

Marketers See Positive Results from Segmenting Email Marketing Campaigns

KoMarketing Associates

As marketers turn to email to reach their target audiences, new data suggests that email segmenting can yield more positive results. MailChimp recently published statistics on how email marketing campaigns perform when marketers use list segmentation tools. These resources allow marketers to target campaigns toward specific audiences based on what they know about their preferences. The research showed that the open rate was 14.31

What motivates more: positive or negative feedback?

JotForm

It keeps you up for 24hrs straight completing a passion project without checking the clock. Come Monday morning (when you need to nail down that boring PowerPoint), it’s floated into the stratosphere… Motivation. It’s a powerful beast. Often, a sustained blast of it is all we need to kickstart a. Backstage

A Positive Approach to GDPR Compliance

The Mx Group

While any change like this is uncomfortable and requires significant effort and time to tackle, the push for more regulation around personal data is a positive catalyst for a better relationship between companies and the contacts they deal with.

A Positive Strategy for Managing Disagreements in the Workplace

Hatchbuck

Whether you’re a front-line employee who needs some guidance for how to handle discourse amongst coworkers or you’re a manager who is tasked with keeping the peace with your team, here are a few tips for turning disagreements into positive, productive conversations. Shifting the focus back on yourself – how you are feeling and why – can diffuse the situation and open the door for positive resolution.

The Psychological Appeal of Underdog Brand Positioning

Content Standard

Studies show underdog brand positioning affects consumer behavior, and leveraging an underdog narrative can be a powerful brand storytelling tool. According to the researchers, people with a strong “underdog disposition” are more likely to find underdog brand positioning appealing.

A positioning process that builds consensus

Messages that Matter

One of the most important goals of the positioning process I teach is to foster buy-in and consensus to the message strategy you create. PositioningYou can achieve buy-in and consensus by involving as many stakeholders as is practical throughout the process and getting management approval at the end. The best way to converge on the […].

Positioning your Personal Brand

Buzz Marketing for Technology

Essentially that’s the position they occupy in your mind whenever you think of them. Having taken on this new role of blogging on the Personal Branding Blog , I naturally have been looking at many of the other personal brands that are out there.

The Complete Guide to A/B Testing & False Positives

TrustRadius Marketing

During the A/B testing phase of the conversion rate optimization process, you may wonder if it is possible for a false positive to appear. If you want to avoid a false positive A/B test, you need a good understanding of the entire testing process.

NICE Buys Causata to Extend Its Customer Experience Management Position

Customer Experience Matrix

So, there I was around 7:30 Eastern time this morning, sending out reminder notices to vendors I need to interview for an upcoming report on Customer Data Platforms. I received an immediate response from the Kevin Nix of Causata , offering to talk that very morning.

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

It’s strategic positioning. Strong and consistent positioning is the key to marketing success. Positioning is one of the basic marketing principles that leads to success. Without a strong position, your marketing will not stand out among the competition.

SEO Indicators of Positive Customer Experiences

Overground

SEO metrics indicate positive customer experiences that motivate the customer through the buyer journey

Build a Breakthrough Brand with a Clear Competitive Positioning

Biznology

Yesterday’s Biznology® Webinar with Denise Lee Yohn was all about brand positioning. A clear, definitive competitive brand positioning is essential to brand building. Do you need to strengthen your brand’s differentiation vs. competitors?

5 Key Ingredients of a Positive & Profitable Partner Experience

Modern Marketing

Few actually know where to start or how to follow through on creating and sustaining a partner experience that is both positive and profitable for both sides of the channel. It’s never been more important to examine and improve partner relationships.

3 Questions to Help You Audit Your Positioning Statement

Aberdeen

Summertime is the best time to audit your positioning statement for effectiveness, and it’s easy to do. A positioning statement conveys a benefit that your target audience cares about, and it serves as the central theme for everything you do in marketing.

Positioning, for What? Why Creating a Solid Positioning Strategy is Critical in B2B Marketing.

Marketri

There are so many reasons for B2B companies, especially small to mid-sized professional services firms, to understand their unique position within their marketplace. In the first case, a clear positioning strategy would make the Web copy easier to write and a heck of a lot more powerful.

Branding vs. Positioning. Is there a difference and why does it matter?

Messages that Matter

What is the difference between branding and positioning? Others get them confused, thinking positioning is branding and vice versa. Some think they are one and the same. I will never forget the presentation I made many years ago to the new ad agency tasked with branding the company I was working for in Europe. I […