Should your positioning statement be a video?

Biznology

” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes , who has conducted more than 1500 positioning reviews in the last five years. You don’t share your positioning statement?

Positive Customer Experience Drives Revenue

Brickfish

Providing positive experiences to current customers has a direct impact on the bottom line. 72% of customers say they share positive experiences with others. This positive WOM can generate 17% more new customers in a three year period! .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Accountability: Ensuring Positive Business Outcomes

Modern Marketing

The entire customer experience needs to be considered to create a positive business outcome. In the era of Modern Marketing, most marketers are equipped with the technology needed to act on customer insights and deliver tailored, multi-touch experiences.

Finding the brand positioning sweet spot

Savanta

Delivery: Although the brand positioning may be clear, those on the front-line with day-to-day customer contact don’t always live the brand values. In this post I’d like to focus on the last challenge – finding the right brand positioning. Choosing a B2B brand positioning.

Spot 286

Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

You will receive far more positive replies from this than from any other outbound lead generation strategy. Used properly, LinkedIn is the ultimate prospecting tool for B2B sales.

Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring

Webbiquity

The post Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring appeared first on B2B Marketing Blog | Webbiquity. You’d never speed down the freeway at night with your headlights turned off. You’d never walk down a busy city street blindfolded.

Word of Mouth Marketing: How to Spark Positive Conversations

B2B PR Sense

Let's talk about some specific ways in which you can ignite positive word of mouth and use it to spark further customers. You can build a positive reputation before customers even purchase your product. Such positive experiences will cement a customer's relationship with your brand.

Can content written for print position well in Google?

Biznology

The powers-that-be believed that the content should position just fine. The content only positioned for branded key phrases and nothing else. But the content that typically positions in Google (and gets links and social shares) is well-written, semantically-rich, and authoritative.

How Trump’s brand positioned itself for victory

Biznology

Positioning the Trump brand for this sweet spot – Notwithstanding all the outrageous character flaws and irrational policies of Trump, he constantly reinforced his brand perception as the ultimate outsider or anti-establishment candidate.

How To Develop Effective Campaign Positioning And Messaging

G2M Solutions

positioning and messagingSo you have the responsibility of creating a new marketing campaign for the quarter, or you are now in charge of a new product launch.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Mobile Positioning: A Business Must

Webbiquity

Guest post by University Alliance. Mobile access to the web has surpassed browser usage. Consumers are growing fonder of their smartphones and tablets, using them to access content and make online purchases in staggering numbers. In fact, by 2015 more U.S.

How to Position Your SaaS Company for a Venture Capital Firm

Golden Spiral

Head into your next VC presentation with a firm grasp of: Branding/Positioning LeadershipThe Article in Sixty Seconds.

How to Use Psychology For a Positive ROI in SEO Efforts

Marketing Insider Group

The post How to Use Psychology For a Positive ROI in SEO Efforts appeared first on Marketing Insider Group. Do you ever find yourself overthinking something? Or, how about this… You come up with this idea and realize it is a great idea!

Can ruthless positioning be bloody?

Messages that Matter

The podcast host immediately pounces on my off-the-cuff assertion that you need to be ruthless when you do positioning. Messaging Positioning positioning effectively positioning ruthlesslyThat sounds very bloody,” says Kerry O’Shea Gorgone, host of the MarketingProfs podcast series “Marketing Smarts.” Kerry then quickly asks what I meant by being ruthless. Hear my response when the podcast goes live Wednesday at […].

Unveiling the secrets of top influencers – This is how they beat their sales competition

Leveraging Data to See Positive Results With Influencer Marketing

ClearVoice

Get the positive results you're seeking from #InfluencerMarketing: 1. The post Leveraging Data to See Positive Results With Influencer Marketing appeared first on ClearVoice. It seems like it wasn’t too long ago when influencer marketing was all the rage.

How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. Here are six key strategies that can help you turn efforts into results and ensure a positive return: 1.

How to Position Yourself as a Freelance Leader Versus a Freelance Laborer

ClearVoice

Then position yourself by the solutions you offer rather than the time. A client or company that may not be able to pay you a lot now could grow or end up in a much better position in the near future. You know that client.

Body Positive Influencers

Tapinfluence

Model Ashley Graham pioneered the body positive movement on Instagram. Here’s our list of the top 25 must-watch body positive influencers for 2019, ranked in descending order of their number of followers. Ashley is still one of the top body positive influencers in the world. She’s got confident curves and a sassy style that inspires body positivity. He’s a model, blogger, activist and calls himself a body positive gentleman.

Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

Here’s How CMOs Can Position SaaS for Maximum Profitability and Customer Retention

Modern Marketing

One of the most challenging aspects of providing a Software as a Service (SaaS) is positioning the product so that it adds maximum value for the client (lower upfront cost), while protecting your company’s huge upfront investment (get dollars in the door quickly).

A Positive Guide to Determining Negative Keywords in AdWords

NuSpark

Be Positive! The post A Positive Guide to Determining Negative Keywords in AdWords appeared first on NuSpark Marketing. We run several AdWords campaigns for clients and we understand the key task of optimizing keywords in order to insure quality clicks are all they are paying for.

How to Get Positive Reviews for Your Business

Lead Liaison

Most companies (if not all) have one very similar quest: get positive reviews. There are a few things you can do to increase your positive reviews. If you follow these tips, it won’t be long before you start reaping the benefits of positive reviews.

6 Ways to Position Your Agency as a Thought Leader

Sharpspring

Here are 6 strategies you can use to position your agency as a thought leader: 1. To position your agency as a thought leader, there must be an individual personality behind the content you create. Any agency interested in building a presence online invests in content marketing.

Your Brand Positioning Construction Kit

FMG Suite

Your Brand Positioning Construction Kit. Brand positioning is more than just your relation to the other financial professionals in your field. The post Your Brand Positioning Construction Kit appeared first on FMG Suite.

No consistency and repetition. No position!

Messages that Matter

What happens when you aren’t using your position enough? By using it enough I mean consistently executing your position as the theme for all marketing communications. And repeating your position as much as possible in every marketing communication, and especially throughout your website. PositioningMany B2B software and technology marketers seem unaware of the critical role […].

Develop Your Brand Positioning Statement With Steely Confidence (and Examples)

ClearVoice

There’s no better time than now to revitalize your brand positioning statement. What is a positioning statement? A positioning statement expresses the essence of a brand with precision. What a brand positioning statement is not. Positioning statement vs. value proposition.

Answer four questions to determine if it’s time to change your position

Messages that Matter

If there is a valid reason to change your position, this is the best time to do it while there is a lull in the action. You’re probably juggling less balls in the air and have a little time to think about positioning. Positioning

The 3 Commandments of B2B Positioning [Video]

Golden Spiral

I f you search B2B positioning online you will see that there is a LOT out there. And a lot of what is out there will tell you that it is “easy” — but if it is so easy, why do so many companies miss the mark? Strategy

Marketers See Positive Results from Segmenting Email Marketing Campaigns

KoMarketing Associates

As marketers turn to email to reach their target audiences, new data suggests that email segmenting can yield more positive results. MailChimp recently published statistics on how email marketing campaigns perform when marketers use list segmentation tools. These resources allow marketers to target campaigns toward specific audiences based on what they know about their preferences. The research showed that the open rate was 14.31

6 Ways to Improve Brand Positioning (Fast)

Altitude Branding

Brand positioning is essential for any online business these days. It refers to the way your brand is positioned in your customers’ minds. So, how can you set about improving your brand positioning? This can have a huge impact on improving your brand positioning.

How to Make it into Google’s Prized Featured Snippet Position

Hatchbuck

Whether you call it the featured snippet, the answer box, or position zero, nailing that top spot on the search page is pure SEO gold. Getting a post in the featured snippet position allows you to steal clicks away from the coveted first organic position on a results page.

How to Obtain Positive Marketing ROI with Revenue Analytics

bizible

Below, learn how to shine a spotlight on revenue to improve the ROI of marketing spend and create a positive impact at your organization. Revenue analytics is the process of discovering where your revenue came from.

Higher Quality Content Helps B2B Marketers Find Positive ROI

KoMarketing Associates

New research shows that B2B marketers are realizing more success with content marketing, and a number of different factors are contributing to their positive ROI. The “2018 Content Marketing Benchmarks, Budgets, and Trends – North America” report from the Content Marketing Institute and MarketingProfs recently found that over the last year, higher quality content creation (78 percent) has been the top driver of success for B2B marketers deploying content marketing.

What motivates more: positive or negative feedback?

JotForm

It keeps you up for 24hrs straight completing a passion project without checking the clock. Come Monday morning (when you need to nail down that boring PowerPoint), it’s floated into the stratosphere… Motivation. It’s a powerful beast. Often, a sustained blast of it is all we need to kickstart a. Backstage

A Positive Approach to GDPR Compliance

The Mx Group

The post A Positive Approach to GDPR Compliance appeared first on The Mx Group