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Aggregation Theory applied to martech stacks

chiefmartech

.” Now, another way of thinking about platforms is as vehicles for aggregation. The four layers of integration also correspond to four layers of aggregation in a platform, as shown in the graphic at the top of this post : Data Layer = Aggregating Data. Workflow Layer = Aggregating Process. Aggregating Time.

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Stolen Thought Leadership / The Ethics of Aggregating Content (alt title: Stolen Goods: The Dangers of Plagiarized Content)

Contently

Almost three years later, FuckJerry weathered the storm to continue aggregating memes to an Instagram flock of 16.3 Aggregators arrived on the digital scene in 1999, when Netscape introduced RSS, or Really Simple Syndication, to pull together in one place content from disparate corners of the Web. million (at the time of writing).

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Why Do Aggregator Sites Outperform The Original Source On Google? via @sejournal, @tonynwright

Search Engine Journal

Aggregators, by definition, use duplicate content. The post Why Do Aggregator Sites Outperform The Original Source On Google? This week, learn why they rank higher than your original content and discover how to rise above them. appeared first on Search Engine Journal.

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Aggregation and integration: why 67% of marketers replaced a martech tool in the past year

chiefmartech

” Or, I was would frame it: aggregation and integration. We aggregate their data, workflow, UI, and governance. And we need to integrate everything into those aggregation platforms to achieve that. Aggregation and integration are part of the bedrock now. running in and around marketing? Apparently you can.

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The Marketer's Guide to Content Aggregators in 2020

Hubspot

One thing that makes that easy is content aggregation. For me, I use a specific content aggregation site dedicated to travel blogs to find the best information. For marketers, content aggregator sites can be a useful strategy to reach new audiences. On the other hand, with content aggregation, there's no original content at all.

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Content Management – Aggregate Don’t Upload

Avitage

In fact, some of the important content that initiated this project are on landing pages in our […] The post Content Management – Aggregate Don’t Upload appeared first on Avitage. Tips & Techniques aggregate content Bloomfire content management content repositories Manage content'

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An Aggregator With Integrator Strategy – Carwow SEO Case Study

Ahrefs

Aggregators typically don’t create content because the content is being provided to them through other creators. Think Google, Facebook, YouTube, or Spotify. Integrators are on the opposite side of the spectrum. An integrator is a business that creates new commodities … Read more ›