DivvyHQ

APRIL 21, 2021

These are examples of content aggregators that bring information, news and entertainment to the masses. You've heard of sites like Reddit and apps like Flipboard. What if your company offered a similar type of site that was fully automated to deliver content that your specific target audience would find valuable?

Aggregators 75

Aggregators Marketing Websites Brand Identity Branding 75

Search Engine Journal

MARCH 31, 2021

Aggregated event measurement will be an impactful change for many Facebook advertisers. The post Aggregated Event Measurement in Facebook: What You Need to Know via @closedloop appeared first on Search Engine Journal. Here's what you need to know to prepare.

Aggregators 76

Aggregators Facebook Advertising Advertisements 76

Parse.ly

SEPTEMBER 5, 2019

When an organization sees a spike from a news aggregator app like Flipboard, Smartnews, Toutiao, or Apple News, it comes from readers who, very intentionally, set out to read news. Traditional newspapers are, in a way, the original news aggregators. This gave rise to news aggregators the likes of MSN, Yahoo!,

Aggregators 74

Aggregators Curation Mobile Advertising Mobile Marketing 74

Writing on the Web

OCTOBER 22, 2014

I recommend using my favorite aggregator, Alltop.com. Here’s my top 5 aggregator list: Alltop. Then, simply create your own top 5, 10 or 25 list. Aren’t you curious about what other blog writers are saying and doing in your area of expertise? So I keep a list of my top favorites, including Alltop.com.

Aggregators 100

Aggregators Content Marketing Content Traffic 100

Litmus

OCTOBER 15, 2019

Introducing: Aggregated Reporting in Litmus Email Analytics. Identify top-performing email campaigns with our new aggregated reporting view. Aggregated reporting in Litmus Email Analytics makes it easier than ever to get insights to help optimize future email campaigns. Get started with aggregated reporting today.

Aggregators 46

Aggregators Analytics Email Campaigns Trigger Marketing 46

B2B Memes

APRIL 13, 2011

What is it about aggregation that riles so many journalists? But why should individual writers, who have much to gain from the exposure aggregation can provide, find it offensive? But why should individual writers, who have much to gain from the exposure aggregation can provide, find it offensive?

Aggregators 100

Aggregators Digg Curation Advertising Mediums 100

Sprout Social

OCTOBER 4, 2016

The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes. After analyzing the Group Report for aggregate data across your social networks, you’ll have a better understanding of your social efforts as a whole. More Networks, More Data.

Aggregators 86

Aggregators Social Networks Allocation Paid Social Agency 86

B2B Memes

NOVEMBER 21, 2011

He was a master aggregator, one who would certainly be accused of plagiarism if he was a 21st-century artist. ” A useful reminder, perhaps, that the best aggregators improve the things they borrow. But the accusation would be false. ” Shakespeare didn’t simply borrow, though: “Whatever he touched, he alchemized.

Aggregators 100

Aggregators Social Media Copyright Media 100

Parse.ly

NOVEMBER 14, 2018

SmartNews is an app that aggregates and serves “impartial, trending and trustworthy” news through machine learning algorithms. News aggregators appeal to a younger demographic. The same amount of respondents (6%) treated email, mobile alerts, and news aggregators as their respective main gateways to news. Given that U.S.

Aggregators 53

Aggregators Traffic Domain Emarketing 53

Marketing Insider Group

AUGUST 19, 2024

News travels fast, and Google News is at the forefront, aggregating headlines from around the world to inform readers about current events. Google News is a news aggregator service that collects headlines from various sources worldwide, presenting them in a personalized feed for users.

Lead Scoring 271

Lead Scoring Lead Ranking Google Guidelines 271

ScanmarQED

OCTOBER 3, 2024

Response curves The factor of time Aggregating curves The importance of sense-checking your curves What’s changed since your model was estimated? Aggregating curves The response curves estimated in MMMs can be very granular and detailed but may not align with how decisions are actually made in practice. Forecast or optimization?

Forecasting 98

Forecasting Marketing Mix Lead Ranking Optimization 98

Martech Advisor

SEPTEMBER 30, 2019

Many brands serve international markets through virtual marketplaces or product aggregator sites. If the aggregator site permits the use of multimedia, be sure to localize any text within product imagery. Better still, this translated product content can be leveraged for your aggregator/marketplace product feeds.

Aggregators 43

Aggregators Traffic Marketing Websites Optimization 43

Webbiquity

SEPTEMBER 21, 2010

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

Aggregators 100

Aggregators Blogger Media Curation 100

Customer Experience Matrix

JULY 9, 2010

So even in its current state, Curata is worth a look if you want to sail the seas of content aggregation. Tags: software as a service demand generation marketing automation natural language processing artificial intelligence content aggregation.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Biznology

MARCH 18, 2013

Trip Advisor’s business is aggregating content, so when Google re-aggregates it, well, you can imagine Trip Advisor’s unhappiness. Well, as content marketers we encourage content aggregation, content reposting, and other sharing of content. Another example cited in the SEO Book piece are newspapers.

Aggregators 80

Aggregators Content Wikipedia Copyright 80

Zoominfo

AUGUST 2, 2020

Type #3: B2B Data Aggregators. Data aggregators will gather information from different sources – both paid and organic. Volume: Vendors who aggregate data offer more volume than other types of vendors by constantly adding new information. Limitations: Aggregators are often severely restricted in what they’re allowed to sell.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Ambal's Amusings

OCTOBER 22, 2009

The pace at which content is being added to the web has increased dramatically and so has the value of aggregating the best. How will the content aggregation landscape change in the next few years? What will the impact on content aggregation be as the semantic web starts to really take off? How does it get filtered?

Aggregators 100

Aggregators B2B Marketing Work Management Marketing Management 100

Act-On

AUGUST 2, 2024

Building a SSOT for marketing typically involves aggregating data from multiple sources in a cloud-based data warehouse or data lake , and then layering a user interface on top. Learn more in our webinar on how aggregating your data in your marketing automation platform can help you outperform the competition.

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing Automation Services Work Management Paid Search Agency 130

Martech

SEPTEMBER 3, 2024

Data privacy : Google assures that benchmarking data is encrypted, protected and aggregated to maintain privacy. Customizable peer groups: Users can select from various categories to find the most relevant comparison group. Wide range of metrics: Covers acquisition, engagement, retention and monetization.

Marketing Analytics Tools 120

Marketing Analytics Tools Advertising Benchmark Peer-to-peer Analytics 120

Versium

OCTOBER 9, 2024

By aggregating and standardizing data. Versium’s powerful APIs create a unified data layer, bringing all your data into one seamless platform. This ensures your AI models are always working with reliable, high-quality data for accurate insights, better predictions, and streamlined processes.

API 52

API Aggregators High Quality Lead Process 52

Biznology

JULY 27, 2010

Check out the first in the podcast series, on Content Creation vs. Content Aggregation.

Aggregators 80

Aggregators Curation Wikipedia Content 80

Kevin Indig

SEPTEMBER 4, 2023

Aggregators and integrators scale SEO differently: Aggregator SEO is closer to product growth (PLG), while Integrator SEO is closer to marketing. More depth about different aggregator types: SEO Strategy Archetypes. for each Next step : Read aggregator case studies for more best practices Instacart Uber EATs Airbnb

SEO 59

SEO Effectiveness Aggregators Product 59

Webbiquity

JANUARY 28, 2020

The content can be aggregated in real time from social media platforms such as Twitter, Facebook, Instagram, Pinterest, and Youtube. Aggregating your brand-related updates on social media hub can magnify the impact of disconnected posting efforts. What is a social media hub? The exact process varies a bit from one platform to another.

Social Media 262

Social Media Media Aggregators User-Generated Content 262

chiefmartech

DECEMBER 27, 2021

Martech: From Integration to Aggregation. The first was a pattern that I recognized earlier this year of aggregation over consolidation. Instead of products fighting to consolidate tech stacks to a small number of apps, many market leaders have adopted a strategy of embracing app diversity and serving as aggregation platforms instead.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

chiefmartech

AUGUST 25, 2024

(I humbly suggest the New Rules of Marketing Technology & Operations as one helpful framing, as well as a perspective on aggregation within tech stacks , both horizontal and vertical.) But today I’d like to propose a model for how martech businesses could be aggregated. Let’s call it a “martech aggregator company.”

Aggregators 81

Aggregators Enterprise Management Work Management Paid Search Agency 81

chiefmartech

JANUARY 1, 2024

The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. I expect this will be a transformative year in martech.

Aggregators 105

Aggregators Work Management Marketing Management Account Based Marketing 105

chiefmartech

NOVEMBER 7, 2023

— since May 2023 Which martech categories are seeing the most new AI-native ventures How the composition of martech stacks have evolved over the past 5 years Why use case analysis is key to utilization and smart consolidation Understanding aggregation at the data layer with cloud data warehouses How generative AI is defining the future of workflow (..)

Webinar Metrics 106

Webinar Metrics Aggregators Paid Search Agency Analysis 106

Outgrow

JULY 25, 2024

That’s exactly what our new data aggregation and display functionality offers. Data Aggregation and Display: Key Features We’re thrilled to introduce a game-changing feature that lets you display question and result data via dynamic summaries and appealing graphs on your results page.

Outgrow 52

Outgrow Product Aggregators Display 52

DivvyHQ

SEPTEMBER 27, 2021

Aggregating content analytics from disparate platforms into one delivers substantial insights faster. Measuring the performance of your content marketing is key to understanding its ROI and contribution to revenue. However, this isn’t easy when you have analytic data coming from multiple systems.

Advertising Channels 117

Advertising Channels Aggregators Content Analytics 117

Marketing Insider Group

SEPTEMBER 25, 2023

Content aggregation is one powerful solution that many are using to earn more traffic and leads. It works like this: A content aggregator funnels content into a content aggregation platform, then uses algorithms to decide where it should be distributed on other websites around the web. What Is Content Aggregation, Anyway?

Aggregators 248

Aggregators Work Management Marketing Management Service 248

Martech

JUNE 18, 2024

Constellation’s piece of the puzzle includes aggregating data from an immense range of sources, using it to train industry-specific LLMs (or chatbots). This means, first, that consumers don’t have to visit countless websites for product information, in effect aggregating it for themselves.

Paid Search Agency 110

Paid Search Agency Aggregators Marketing AI Work Management 110

Marketing Insider Group

JULY 30, 2024

Third-Party Data: This data is aggregated and collected by external entities, often without direct interaction with the consumer. Second-Party Data: This information is essentially someone else’s first-party data; trusted partners share it. The data can provide additional insights, but the brand doesn’t collect it directly.

Ethics 243

Ethics Customer Satisfaction Privacy Marketing Management 243

The Point

OCTOBER 11, 2022

A second is leveraging user data in the aggregate to provide potential customers useful industry benchmarks. One strategy proving highly effective is use of industry studies, perhaps co-authored with a research or analyst firm, about a topic or business challenge that speaks to the pain your solution solves.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

chiefmartech

JULY 14, 2024

This is aggregation at the data layer as I described it in 2021. It’s better than consolidation because the more data you aggregate, from any multitude of sources across your entire organization and beyond, the more value you can unlock. This is the foundation upon which marketing AI will be built.

API 91

API Work Management Advertising Agencies Lead Ranking 91

chiefmartech

AUGUST 19, 2021

So I was thrilled to see the new Work Automation Index 2021 released by Workato last week, which reports aggregate data about what people at nearly 700 mid-size to large enterprises are actually automating on their platform. Two big interrelated themes in the era of Big Ops : automation and aggregation. Intuitively, this makes sense.

Enterprise Management 141

Enterprise Management Automation Work Management Aggregators 141

chiefmartech

DECEMBER 5, 2023

But we spend more time describing major archictectural shifts underway in martech — aggregation and composability — that will enable much more advanced AI use cases. This dynamic is what brings us back to the themes of aggregation and composability. We discuss AI, of course. These are the giant shoulders that gen AI will stand upon.

Trends 96

Trends Aggregators Long Tail Marketing Startups 96

chiefmartech

JANUARY 18, 2022

As an “armchair analyst” in martech, my favorite content comes from stack “aggregation” platform companies who publish the data of what their customers are actually doing. Unlike surveys that can be wildly biased and imprecise, aggregated usage data is empirical truth, straight up.

Enterprise Management 119

Enterprise Management Aggregators Correlation Work Management 119