Aggregators Related Topics 
Marketing Insider Group
SEPTEMBER 25, 2023
Content aggregation is one powerful solution that many are using to earn more traffic and leads. It works like this: A content aggregator funnels content into a content aggregation platform, then uses algorithms to decide where it should be distributed on other websites around the web. What Is Content Aggregation, Anyway?
chiefmartech
SEPTEMBER 25, 2023
Here’s what’s driving this… The Age of Aggregation in Tech Stacks Simple consolidation, as one’s dominant technology management strategy, has fallen short. The more powerful — and adaptable — pattern that has emerged for this is aggregation. Aggregation Theory in tech was conceived by Ben Thompson of Stratechery.
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chiefmartech
MAY 24, 2021
.” Now, another way of thinking about platforms is as vehicles for aggregation. The four layers of integration also correspond to four layers of aggregation in a platform, as shown in the graphic at the top of this post : Data Layer = Aggregating Data. Workflow Layer = Aggregating Process. Aggregating Time.
chiefmartech
JANUARY 31, 2022
Last year, I wrote about a pattern of aggregation platforms growing in martech stacks. The two key characteristics of an aggregation platform: It centralizes a cross-departmental capability (e.g., Instead of futilely fighting The Great App Explosion , aggregation platforms embrace it. These are vertical aggregation platforms.
Contently
MARCH 1, 2022
Almost three years later, FuckJerry weathered the storm to continue aggregating memes to an Instagram flock of 16.3 Aggregators arrived on the digital scene in 1999, when Netscape introduced RSS, or Really Simple Syndication, to pull together in one place content from disparate corners of the Web. million (at the time of writing).
Search Engine Journal
APRIL 5, 2022
Aggregators, by definition, use duplicate content. The post Why Do Aggregator Sites Outperform The Original Source On Google? This week, learn why they rank higher than your original content and discover how to rise above them. appeared first on Search Engine Journal.
Martech
MAY 5, 2022
The age of aggregation. As Brinker and Frans Riemersma shrewdly observe in their new “State of Martech 2022” report , aggregation is now a good way to think about the structure of martech stacks. They define aggregation as “(m)aking a large set of things easier to consume or access through a single source.”
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