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What Is Zero-Party Data and What Can You Do with It?

Marketing Insider Group

Third-Party Data: This data is aggregated and collected by external entities, often without direct interaction with the consumer. Second-Party Data: This information is essentially someone else’s first-party data; trusted partners share it. The data can provide additional insights, but the brand doesn’t collect it directly.

Ethics 314
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Listen to the Signals to Enhance Your Strategic Planning

Vision Edge Marketing

Uncover Authentic Trends By Analyzing Signals’ Relevance and Impact The key to using signals to inform strategic planning is based on your ability to aggregate and analyze the data in way to reveal meaningful and relevant patterns. The transformation of signals into trends depends heavily on the quality of the data collected.

Planning 334
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How to Find a Single Source of Truth for Marketing (And Why It Matters)

Act-On

Building a SSOT for marketing typically involves aggregating data from multiple sources in a cloud-based data warehouse or data lake , and then layering a user interface on top. Learn more in our webinar on how aggregating your data in your marketing automation platform can help you outperform the competition.

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HubSpot’s July 2024 updates: Big moves toward better efficiency and security

Martech

Status: Live Applicable HubSpot Hubs: All Hubs Applicable HubSpot Tiers: Enterprise Get deeper customer insight with the Company Health Score Builder What’s new: This tool lets users weight properties and activities on company and associated contact records to generate an aggregated Company Health score.

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Why first-party data still reigns even with Google keeping third-party cookies

Martech

It’s collected directly from your consumers instead of various software vendors and data aggregators, which means it’s under your ownership. Up to 67% of U.S. adults will turn off cookies to manage their online privacy, so moving away from third-party dependence is still worthwhile.

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How to manage social media content creation across networks

Sprout Social

By using AI to aggregate and analyze data quickly, you can better understand your audience in real time and craft personalized content that resonates with them. Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics.

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5 simple AI-generated apps for marketers (and the prompts to start building them)

Martech

Campaign performance dashboard What it is: An application that aggregates data from various marketing channels to provide a comprehensive view of campaign performance. Campaign performance dashboard prompt “Design a campaign performance dashboard that aggregates data from various marketing channels.