Martech

DECEMBER 4, 2024

” Platforms like G2 and TrustRadius may serve to aggregate opinions in the B2B technology space, for example, an influencer puts a face and reputation behind his or her views. As Yolanda Zaw of LinkedIn writes , B2B influencers are “not here to entertain with viral dance routines or trendy challenges. 6 things to look for.

DemandBase 120

DemandBase Peer-to-peer B2B Aggregators 120

Martech

SEPTEMBER 3, 2024

Data privacy : Google assures that benchmarking data is encrypted, protected and aggregated to maintain privacy. Customizable peer groups: Users can select from various categories to find the most relevant comparison group. Wide range of metrics: Covers acquisition, engagement, retention and monetization.

Marketing Analytics Tools 124

Marketing Analytics Tools Advertising Benchmark Peer-to-peer Analytics 124

Martech

OCTOBER 29, 2024

By aggregating data from multiple sources, the CDP enables dynamic segmentation of audiences based on behavioral, demographic and transactional data, allowing for more precise targeting.

Marketing Automation Services 122

Marketing Automation Services Multi-Touch Attribution Multi-Channel Marketing Management 122

Contently

OCTOBER 29, 2024

Tools like TINT, Olapic, and Stackla allow brands to aggregate UGC while ensuring proper permissions. It’s crucial to track how well UGC-influenced content drives authentic engagement. What tools can brands use to source user-generated content effectively? They help streamline the process of discovering and curating user content.

User-Generated Content 151

User-Generated Content Paid Content Generation Brand Identity 151

Martech

DECEMBER 3, 2024

Cloud data warehouses are becoming essential for aggregating and orchestrating data. Two other key points from the report: The importance of data strategy: Strong data strategies are fundamental for successful AI implementation. “The expression we’ve used for a long time… you don’t have an AI strategy if you don’t have a data strategy.”

Marketing Management 129

Marketing Management Marketing Automation Services Marketing AI Vendors 129

Martech

JULY 8, 2025

The outputs are usually aggregated, like showing overlap in audiences, but don’t reveal individual users. Dig deeper: How data clean rooms might help keep the internet open Clean rooms let companies run analytics and performance insights using aggregated and anonymized data. Data anonymization. Data cleansing and normalization.

Marketing Attribution 102

Marketing Attribution Enterprise Management Work Management Marketing Management 102

Martech

AUGUST 12, 2024

Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g., Answer: Incorporating a customer data platform (CDP) into the martech stack of a large B2C company can significantly enhance customer experience, engagement, and conversion rates.

Ideal Customer Profiles 115

Ideal Customer Profiles Marketing Automation Services Lead Ranking Best Practices 115

CMSWire

JULY 9, 2025

Aggregated AI helps organizations unify CX, CS and support around shared experience outcomes. Aggregated AI refers to the convergence of predictive, generative and agentic AI layers integrated across systems like CRMs , CDPs, ERP, VOC tools and support platforms. The Gist AI supports alignment. Metrics are evolving.

Enterprise Management 83

Enterprise Management Marketing AI Digital Asset Management Sitefinity 83

Martech

JULY 24, 2024

We’ve got array aggregators and iterators that process the data. In this case, the data from Excel is pulled automatically into our dashboard tool. Example of a Make automation You’ll notice that the flow looks different from Zapier. If, however, you’ve always been fascinated by files in JSON format, this is the tool for you!

Marketing Automation Services 119

Marketing Automation Services API Marketing Analytics Tools Trigger Marketing 119

ScanmarQED

OCTOBER 3, 2024

Response curves The factor of time Aggregating curves The importance of sense-checking your curves What’s changed since your model was estimated? Aggregating curves The response curves estimated in MMMs can be very granular and detailed but may not align with how decisions are actually made in practice. Forecast or optimization?

Forecasting 98

Forecasting Marketing Mix Lead Ranking Optimization 98

Velocity Partners

AUGUST 7, 2024

You can achieve big results with the aggregated gains of small, tactical wins that involve the entire business. But re-prioritizing brand is about more than siphoning resources towards big bang activities like hero videos and experiential installations.

Brand Identity 105

Brand Identity Branding Work Management Paid Search Agency 105

Bluetext

AUGUST 9, 2024

Use Aggregate Ratings : Display aggregate ratings (e.g., Highlight Key Reviews : Feature positive reviews prominently on your website and marketing materials. Use quotes or ratings from well-known review platforms to enhance credibility. out of 5 stars) to provide a quick snapshot of overall customer satisfaction.

Ad Building 47

Ad Building Case Studies Case Study Aggregators 47

Valasys

SEPTEMBER 27, 2024

This helps distribute the financial responsibility and decrease aggregate borrowing. These different choices might not be sufficient to cater to all your requirements every time, but they can add to emergency loans.

Terms and Conditions 91

Terms and Conditions Business Paid Search Agency Vendors 91

Zoominfo

FEBRUARY 17, 2025

Imagine the effort it would take to sort through all of this data manually, and more importantly, present a cleaned-up aggregation of this information, including context and nuance so that its useful to AI. And not just for a single customer but for your entire customer and prospect base.

CRM 130

CRM Marketing Analytics Tools Lead Ranking Ideal Customer Profiles 130

Salesforce Marketing Cloud

FEBRUARY 20, 2025

While their interfaces differ dramaticallyone navigates aggregates of atoms while the other traverses zeros and onestheir core architecture is remarkably similar.

Enterprise Management 104

Enterprise Management Work Management Ethics Guidelines 104

Valasys

JULY 2, 2025

Bots and scrapers : Instead of blocking them, some marketers may begin designing content specifically for data harvesting bots used by price comparison tools, aggregators, or even corporate competitors. Internal enterprise AI agents : Companies may deploy internal tools that scan content across the web for competitive intelligence.

Generation 52

Generation Ethics Paid Search Agency Advertising Agencies 52

Oktopost

OCTOBER 8, 2024

Feedly A powerful AI-powered news aggregator that helps you stay on top of industry trends by curating articles, blogs, and news tailored to your interests. Start exploring AI tools today and see how they can elevate your content creation efforts, helping you build a professional brand that’s both human and insightful.

Ideal Customer Profiles 118

Ideal Customer Profiles Profiling B2B Thought Leadership Ad Building 118

illumin

AUGUST 22, 2024

They do this using the natural variations in aggregate data rather than user-level data. Marketing mix models give advertisers an advantage Marketing mix models (MMMs) can give advertisers insights and measurements to effectively reach their target audience. Data measurement is crucial in any campaign, but even more so in a political one.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Allocation 98

Oktopost

NOVEMBER 27, 2024

Create a content hub that aggregates relevant resources and helps your audience find valuable information easily. Keyword optimization : Regularly audit your website and content for keyword performance, and ensure that your meta tags, images, and content reflect high-value search terms.

B2B Marketing 77

B2B Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 77

Hubspot

AUGUST 7, 2024

A good SaaS CRM solution will consolidate programs with native tools , such as data aggregation, AI, and marketing automation. Data Aggregation and Analysis Remember the days of manual data entry? Creation of a Centralized Database Software is a roller coaster world with cycles of explosive growth and devastating waves of layoffs.

Enterprise Management 81

Enterprise Management Work Management Marketing Automation Services Marketing Management 81

LeadsRX

MAY 14, 2025

This technique uses aggregated historical data to measure the impact of different marketing activities over time and doesn’t require user-level tracking. Additionally, some marketers are revisiting marketing mix modeling (MMM). It’s particularly useful for long sales cycles, offline campaigns, or when data privacy is a top concern.

Multi-Touch Attribution 52

Multi-Touch Attribution Allocation Privacy Touchpoints 52

Orange Owl Blog

MAY 20, 2025

So, the co-founders started aggregating demand from contractors , using that scale to negotiate better rates with suppliers, and offering standardized, timely delivery. One of their earliest and most effective strategies was demand aggregation. Their rise from a demand aggregator to a $2.5+

Work Management 52

Work Management Marketing Management Startups Aggregators 52

ScanmarQED

JUNE 18, 2025

Pros: Cleaner trends: Weekly aggregation reduces volatility, helping reveal underlying patterns. Temporal mismatch: Aggregation may obscure the timing between media exposure and sales impact. For many strategic use cases, it strikes the right balance between accuracy and interpretability.

Allocation 52

Allocation Multi-Touch Attribution Lead Ranking Ad Frequency 52

Single Grain

JUNE 11, 2025

The clean room processes both datasets, matches users through cryptographic hashing, and outputs aggregated insights about campaign performance. Think of it as a neutral meeting ground where your CRM data can “shake hands” with a publisher’s impression logs, but neither party sees the other’s raw information.

Multi-Touch Attribution 52

Multi-Touch Attribution Enterprise Management Advertising Agencies Paid Search Agency 52

Contently

JUNE 14, 2025

Workflows that involve repetitive, time-consuming tasks such as data aggregation and drafting initial versions are well-suited for AI automation. What types of content workflows are best suited for AI automation? This allows human editors to add value through creative storytelling, strategic planning, and detailed refinements.

Enterprise Management 97

Enterprise Management B2B Thought Leadership Content Thought Leadership 97

Orange Owl Blog

DECEMBER 29, 2024

Privacy-Centric Attribution Models will adapt to stricter privacy regulations by focusing on aggregated and anonymized data. Unified Measurement Emerging solutions aim to provide a holistic view of marketing performance across all B2B channels and stakeholders.

Marketing Attribution 52

Marketing Attribution Lead Ranking Multi-Touch Attribution Allocation 52

Valasys

SEPTEMBER 13, 2024

Use aggregated data rather than individual profiles when possible. Allow users to opt-out of data collection for marketing purposes. Provide clear opt-out instructions. Get consent before engaging in individualized targeting based on sensitive information like health conditions or political views. Develop a data retention policy.

Privacy 40

Privacy Social Media Social Marketing Privacy Policies 40

Martech

JANUARY 17, 2025

It enables organizations to collaboratively manage the creation, aggregation, orchestration and delivery of content to omnichannel touchpoints, according to Forrester. A CMS is vital in creating personalized experiences and connecting customer touchpoints across all channels.

CMS Development 117

CMS Development Digital Asset Management SEO Personalization 117

Martech

MAY 21, 2025

With insights like open rates, click rates and recent list activity all in one place, youll be able to refine your segmentation strategy and make better decisions about targeting and messaging, without having to manually aggregate data across campaigns.

Hubspot 72

Hubspot Enterprise Management Lead Ranking Work Management 72

Animalz blog

MAY 15, 2025

Identify High-Converting Topic Clusters Most teams track traffic and aggregate conversions, but few zoom in on how individual pages perform. Once you have a comprehensive list, build a prioritized content plan and methodically create the pieces that address each gap.

Traffic 106

Traffic Top of Funnel AIO Lead Ranking 106

Only B2B

SEPTEMBER 25, 2024

Buyer intent data tools aggregate these signals, allowing marketers to prioritize high-intent leads and tailor their outreach to align with buyer interests. There are two primary types of buyer intent data: First-party intent data : Collected directly from a company’s owned assets like websites, email campaigns, and social media interactions.

Buyer Intent 62

Buyer Intent Intent Data Sales Qualified Leads High Quality Lead 62

illumin

OCTOBER 3, 2024

MMM relies on aggregate data and as a result, can evaluate a wide range of different channels. Media mix modeling (MMM), also called marketing mix modeling, is a measuring and analytics strategy that lets marketers measure impact. These include traditional channels like linear TV and digital channels like social media.

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Touchpoints Lead Ranking 59

Scoop.it

NOVEMBER 21, 2024

Integrate Third-Party Review Aggregators If you want to boost your credibility instantly, let third-party review sites do the heavy lifting. By giving your reviews the space they deserve, you’re both showcasing happy customers and building trust, making it easier for new customers to choose you.

Work Management 110

Work Management Marketing Management Click Rate Trust Marketing 110

Martech

MARCH 7, 2025

first user default channel group, first user source/medium) aggregate data across all sessions for a user, offering a broader view of long-term engagement. To avoid errors, pair first user default channel group with first user source/medium, as both share the same user scope. User-scoped dimensions (e.g., Session-scoped metrics (e.g.,

Cost Per Click 108

Cost Per Click Marketing Analytics Tools Advertising Mediums Trigger Marketing 108

Sprout Social

OCTOBER 10, 2024

This report will provide you with a high-level aggregation of analytics so you can get a pulse on the performance of your social profiles. Use a social media management tool to identify which profiles are generating the highest impressions and engagement. If certain profiles consistently outperform others, now is the time to dig into why.

Social Media 121

Social Media Media Effectiveness Brand Identity 121

Martech

JUNE 20, 2025

Applying advanced statistical techniques quantifies the aggregated impact of brand and performance marketing on outcomes like sales and market share. Marketing mix modeling (MMM) MMM is the gold standard for organizations with access to extensive historical marketing and sales data, particularly for B2C brands.

Marketing Attribution 81

Marketing Attribution Top of Funnel Brand Identity Branding 81

Litmus

OCTOBER 31, 2024

Third-party data Third-party data is aggregate data collected from one or more sources. Benefit : The future of third-party cookies is uncertain, but it’s been a marketing go-to because third-party data providers do the heavy lifting aggregating data into a more comprehensive format that includes audience profiles.

Work Management 90

Work Management Marketing Management Deliverability CAN-SPAM 90