LinkedIn for colleges: Best practices for higher education

Sprout Social

Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. Specifically designed with education in mind, LinkedIn Pages for have special sections like Alumni, where you can connect with other graduates.

Content Marketing for Higher Education

Fathom

We can’t all be the prestigious Stanford University, yet when it comes to content marketing for higher education, we all can play on our strengths and develop world class marketing. The post Content Marketing for Higher Education appeared first on Fathom.

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You Educated Your Audience with B2B Content: What’s Next?

KoMarketing Associates

These types of assets are fantastic for driving organic search traffic growth to the site and educating the market on key concepts and challenges. Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1.

Why Financial Brands Are Investing More in Educational Content

Contently

So it’s not surprising to see financial firms increasingly taking the role of personal finance educator—and the fact that it makes for good marketing doesn’t hurt either. Educating from the top. Educational content is also key for building trust.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

The Four Best Online Education Tools For Business Pros

Webbiquity

Ongoing education has always been essential to staying current on the knowledge and latest practices across professional fields. Fortunately, the range and speed of continuing education tools and resources is greater than ever as well.

What marketing automation tools work best for higher education?

Net-Results

Depending on the size and budget of the educational institution, any marketing automation platform that would normally fit an equally sized business will fit the bill. The post What marketing automation tools work best for higher education?

Rise of the CMO in Higher Education

Fathom

” The marketing industry, not unlike the education industry, is abuzz these days with notions of revolutionary change and visions for a radically different future. Today’s visionary education marketers recognize the need to grow their schools and sell like any other exemplary business.

Monthly Education Industry Update: September

Fathom

Fathom’s monthly industry update gives students, teachers, businesses, educational institutions or simply those who are curious, significant insight into the education industry. The post Monthly Education Industry Update: September appeared first on Fathom.

Interactive Content Ideas For The Education Sector

Outgrow

Interactive Content Ideas For The Education Sector. So why should the education sector be any different? We’re here with interactive content for education sector to make things a little easy-peasy for you! Now, how can we use these in the education sector?

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Artificial Intelligence in Higher Education

Hannon Hill

In this blog post we dive into how AI is gaining momentum and becoming an important concept for higher education web and marketing teams

Monthly Education Industry Update

Fathom

The post Monthly Education Industry Update appeared first on Fathom. Blog Feed

Online Reputation Management Strategies for Higher Education

Fathom

Last week, Fathom’s Jonathan Pogact presented a session at the Higher Education Web Professionals (HighEdWeb) Association’s annual conference titled “Must-Know Strategies for Protecting Your School’s Reputation Online.”

Higher Education Faculty Continue to Use Social Media

Biznology

Some of you know that I’ve worked with Pearson and Babson Research Group the last couple of years on a very interesting survey of higher education faculty and their use of social media, divided into three kinds of usage: personal, professional, and teaching. Photo credit: Wikipedia.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

How To Increase Enrollment: Marketing Attribution For Higher Education

bizible

Educational institutions compete like all other businesses. From revenue to prestige, educational institutions have a variety of goals to reach. Higher Education Recruitment and Enrollment In The Digital Age. marketing attribution higher education

4 Essential Components of Your Higher Education Marketing Strategy

The Lead Agency

The higher education system has not been immune to such advancements, and like many other sectors, has diversified into an incredibly complex and large-scale industry. 41 per cent of Australian 19-year-olds are enrolled in higher education institutions.”

Increasing Yield in Higher Education: An Indiana State University Case Study

Fathom

It’s no secret that technology has disrupted nearly all industries, and higher education is no exception. The higher education marketing experts featured in this webinar include: Santhana Naidu, Associate Vice President of Marketing & Communications at Indiana State University.

5 Actionable Tips to Boost Your Higher Education Marketing

The Lead Agency

Universities and other higher education providers are continuously looking for new ways to attract students. Students are a great target audience in terms of ROI as they are looking to make a significant investment in their education. Education Marketing

The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!

How to Talk About Education Standards – Sans Politics

Fathom

Politics in education are more polarized than ever. Everyone, from K-12 principals to university directors of admissions, has felt the divide created by national standards for education. Learn how to talk about K-12 and higher-education standards while keeping politics out of it: 1.

Lead Nurturing for Higher Education: Best Practices

NuSpark

The recruitment efforts at higher education institutions are naturally and rightfully following the trends and best practices generally acknowledged by marketing and sales specialists across a wide assortment of various fields.

Insights and Educational Content – SEMrush Rolls Out First Global Conference

SEMrush

SEMrush LIVE delivered insights into the present and potential future of online marketing.The goal of our first global user conference was to create an exceptional offline experience for the attendees, where they could engage with our product, gain knowledge about the industry, enhance professional skills and expand their network.

Content Marketing for Higher Education, Part #2

Fathom

Welcome back higher education marketers, it’s time for part #2 of the smash hit blog series, Promoting World Class Research. The post Content Marketing for Higher Education, Part #2 appeared first on Fathom. Blog Feed Content Marketing Higher Education

The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

Agency Secrets: Adopting Digital Marketing in Higher Education

Fathom

After working with Higher Education clients for over 10 years, I’ve realized it’s not easy to get stakeholder buy-in. Along the way, I’ve learned some secrets to helping higher education institutions adopt digital marketing tactics – and new ideas: 1.

What’s Wrong with Marketing Education?

The Effective Marketer

If your current educational institution is not including the list above in your marketing curriculum, you have to either a) tell them to read this blog or b) learn it on your own. marketing education roundtable video

Giving on the Green: A Charity Golf Outing for Education

Fathom

At Fathom Education, we’re hosting our first Giving on the Green charity golf outing, to be held on Friday, August 22nd, 2014 at Mallard Creek Golf Club in Columbia Station, Ohio. Both programs provide underprivileged children with education that empowers our world’s youth.

Video Marketing in the Education Industry

Fathom

… Read the rest The post Video Marketing in the Education Industry appeared first on Fathom. Education Industry Video education industry video marketing Online video has grown into a key element for the majority of Internet users.

How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering; and it means that we must educate and provide the best answers for our prospects at every stage of their journey. So the question is: will you choose to be an educator in your industry?

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events.

How to Use The Search Monitor in Higher Education Advertising

Fathom

How do you know when the time is right to incorporate a tool into your paid search strategy for higher education? Seasonality is a major player in higher education, and owning the most market share during peak application season is essential for capturing enrollments.

How To Advance Your Career With Continuing Education

Altitude Branding

Education is a continuous process. You can’t ever say that “I’ve had enough education” because there’s no “enough” in this journey to be educated. People need to understand that furthering their education will only help them with their careers.

6 Crowdsourcing Techniques to Promote Your Educational Institution

Fathom

Educational marketers spend the majority of their time – and budgets – trying to deliver their message to members of the millennial generation (those born between 1980 and 2000). The post 6 Crowdsourcing Techniques to Promote Your Educational Institution appeared first on Fathom.

Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next

Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip

The way we engage with technology has changed—from the way we watch TV (Netflix), to the way we consume music (Spotify), to the way we exercise (Peloton). We have tuned out on old one-dimensional experiences. Your buyer expects each stage of the journey to be curated so they can stream away! Join Randy as he presents an actionable framework for creating experiences that will engage your buyers to stream through more of your content so they don’t tune out.

5 New Year’s Marketing Resolutions for Higher Education

Fathom

It’s a new semester and a new year for higher education marketers, so here are five New Year’s Resolutions to help you make the most of your 2014 digital marketing efforts. In the post-Hummingbird world, education marketers need to focus on the audience, not the keyword.