The Four Best Online Education Tools For Business Pros

Webbiquity

Ongoing education has always been essential to staying current on the knowledge and latest practices across professional fields. Fortunately, the range and speed of continuing education tools and resources is greater than ever as well.

Stop Selling, Start Educating: How to Reach Today’s B2B Buyers

Vidyard

Take on the role of an educator Consumers are curious. By positioning yourself as a resource, you can educate your prospect on the value of your product without coming off as overbearing—and chances are, your customers will trust you more for it. The post Stop Selling, Start Educating: How to Reach Today’s B2B Buyers appeared first on Vidyard. You don’t shop the way you did five years ago—so why are you still selling that way?

Customer Education: The Secret to Successful Marketing

Type A Communications

September 1, 2016 by Chuck Frey In card games, trump cards carry much more value and importance than any of the other cards. In the world of modern marketing, customer. read more.

Lead Nurturing for Higher Education: Best Practices

NuSpark

The recruitment efforts at higher education institutions are naturally and rightfully following the trends and best practices generally acknowledged by marketing and sales specialists across a wide assortment of various fields.

?Beyond Design Thinking: Why Education Entrepreneurs Need to Think in Systems

Content Standard

Yet, we’re also increasingly seeing a complementary methodology— systems thinking —gain traction among educators, entrepreneurs and investors. After observing over 7,000 people work through the course over the last few months, I’ve come to sense that the education sector is ripe for these methods. Any entrepreneur or funder working in education can tell you that designing solutions that actually work and gain traction with teachers and schools can be incredibly complicated.

Increasing Yield in Higher Education: An Indiana State University Case Study

Fathom

It’s no secret that technology has disrupted nearly all industries, and higher education is no exception. The higher education marketing experts featured in this webinar include: Santhana Naidu, Associate Vice President of Marketing & Communications at Indiana State University.

Content Marketing for Higher Education

Fathom

We can’t all be the prestigious Stanford University, yet when it comes to content marketing for higher education, we all can play on our strengths and develop world class marketing. The post Content Marketing for Higher Education appeared first on Fathom.

Building an Efficient Education Marketing Machine [Free Ebook]

Hubspot

Our newest ebook, Building an Efficient Education Marketing Machine covers what schools need to know about increasing ROI in the digital age. Education marketing shouldn’t be any different. Education

Listen. Educate. Engage.

Ambal's Amusings

Educate. In summary, listen, educate and engage by walking with your potential customer… throughout their buying journey. 60 Speakers, 60 Minutes, 60 Ways “Personalization” is Revolutionizing the Field of Marketing as we know It.

Monthly Education Industry Update: September

Fathom

Fathom’s monthly industry update gives students, teachers, businesses, educational institutions or simply those who are curious, significant insight into the education industry. The post Monthly Education Industry Update: September appeared first on Fathom.

Why Financial Brands Are Investing More in Educational Content

Contently

So it’s not surprising to see financial firms increasingly taking the role of personal finance educator—and the fact that it makes for good marketing doesn’t hurt either. Educating from the top. Educational content is also key for building trust.

CIO Challenges Educators to Stay Relevant

Paul Gillin

Wichita State University CIO Dr. Ravi Pendse last month issued a provocative challenge to educators to rethink their tools and tactics if they are to remain relevant a decade from now. We should be using them as educational tools instead.”.

How Higher Education Marketing has Changed

Hubspot

The education industry is going through a major disruption, facing pressures in demand, supply, and delivery. New programs like Promise and EQUIP offer financial incentives for students to attend community colleges and alternative educational institutions. Education

Higher Education Faculty Continue to Use Social Media

Biznology

Some of you know that I’ve worked with Pearson and Babson Research Group the last couple of years on a very interesting survey of higher education faculty and their use of social media, divided into three kinds of usage: personal, professional, and teaching. Photo credit: Wikipedia.

4 Education Marketing Trends to Keep an Eye on in 2017

Hubspot

Here are some of 2017 education marketing trends that will help you to stay ahead of the curve. If your content targets military students, you might identify some influencers in the veterans' community, even if they don't focus on education specifically. Education marketing trends

Monthly Education Industry Update

Fathom

The post Monthly Education Industry Update appeared first on Fathom. Blog Feed

Marketing Automation: Combining Nurture with Education

ANNUITAS

Marketing Automation: Combining Nurture with Education. Nurturing and education. October 16, 2014 – RightOn Interactive. What’s the best use for Marketing Automation? Attracting people that want to be attracted? News & Press

8 Ways to Use Video for Customer Success, Education, and Advocacy

Vidyard

Are you using video for customer education, success, and advocacy? The post 8 Ways to Use Video for Customer Success, Education, and Advocacy appeared first on Vidyard. Video is the modern web browser’s medium of choice.

4 Insights from the 2017 AMA Conference for Higher Education Marketing

Fathom

If there’s one word that describes this year’s AMA Symposium for the Marketing of Higher Education, it’s student-centric. This reflects a fundamental shift in the way higher education institutions are starting to approach marketing.

Lead Liaison Releases Kit for Marketing in Higher Education

Lead Liaison

Allen, TX – Lead Liaison, a software company that specializes in providing marketing and sales solutions, released a collection of resources for educational institutions this week. Their Education Kit includes an overview of marketing in the education sector, a checklist of how to apply marketing automation specifically to educational institutions, various case studies, and more. “We Marketing for higher education can be difficult, but it shouldn’t be.

Rise of the CMO in Higher Education

Fathom

” The marketing industry, not unlike the education industry, is abuzz these days with notions of revolutionary change and visions for a radically different future. Today’s visionary education marketers recognize the need to grow their schools and sell like any other exemplary business.

YouTube - Education Today and Tomorrow

Buzz Marketing for Technology

Education Today and Tomorrow. Its almost as if we are moving forward in time but at the same time remaining frozen where education and advancement is concerned. I believe nothing will change until higher education is more affordable & our educators are better compensated (as they should be!). Ive been out of the education system for a long time now so maybe Im off the mark with this. Math Education: An Inconvenient Truth. Light an Educational Fire.

An Introduction to Educational Content for B2B Healthcare Marketing

Content Standard

Creating productive educational content requires measured, intentional steps, but panic is strangely common in the world of B2B healthcare marketing. Educational Content and the Complexity of B2B Healthcare. Healthcare content is content that educates. Keep them educated.

Salesfusion’s Marketing Automation Platform Drives Awareness and ROI for Education Technology Provider

Salesfusion

The post Salesfusion’s Marketing Automation Platform Drives Awareness and ROI for Education Technology Provider appeared first on Salesfusion.

Infographic: Online Advertising Trends for Education

Fathom

This year Fathom Education released its first EDU Standard Marketing Report , summarizing all the latest important stats for higher ed in Q1 2014. The post Infographic: Online Advertising Trends for Education appeared first on Fathom. Higher Education Online Advertising / SEM / Displa

What’s Wrong with Marketing Education?

The Effective Marketer

If your current educational institution is not including the list above in your marketing curriculum, you have to either a) tell them to read this blog or b) learn it on your own. marketing education roundtable video

Online Reputation Management Strategies for Higher Education

Fathom

Last week, Fathom’s Jonathan Pogact presented a session at the Higher Education Web Professionals (HighEdWeb) Association’s annual conference titled “Must-Know Strategies for Protecting Your School’s Reputation Online.”

How to Talk About Education Standards – Sans Politics

Fathom

Politics in education are more polarized than ever. Everyone, from K-12 principals to university directors of admissions, has felt the divide created by national standards for education. Learn how to talk about K-12 and higher-education standards while keeping politics out of it: 1.

A Day in the Life of an Education IT Manager

emedia

Content Day in the Life IT Blog Blog Post Audiences Education Homepage B2B ResourcesFor back to school, we asked the IT manager at a middle & high school to talk about his experience.

Where to Get an Education in B2B Content Marketing

Biznology

I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing , and I can’t say enough good things about it. Truth is, as content marketing has exploded in the last couple of years, a jillion books on the subject have come along.

IoT security and the consumer: the challenges and education question

i-Scoop

Many years ago, when the Internet became popular, a local government asked us to set up a site to educate consumers and businesses on security risks and measures to take, in order to use the Internet safely. Recently I had a flashback.

Education Blogging 101: How to Attract More Students Online

Hubspot

The blog posts educate readers about the issues that concern or interest them. EducationActive blogging is a basic building block of any successful inbound marketing strategy - its hub, if you will.

Content Marketing for Higher Education, Part #2

Fathom

Welcome back higher education marketers, it’s time for part #2 of the smash hit blog series, Promoting World Class Research. The post Content Marketing for Higher Education, Part #2 appeared first on Fathom. Blog Feed Content Marketing Higher Education

Agency Secrets: Adopting Digital Marketing in Higher Education

Fathom

After working with Higher Education clients for over 10 years, I’ve realized it’s not easy to get stakeholder buy-in. Along the way, I’ve learned some secrets to helping higher education institutions adopt digital marketing tactics – and new ideas: 1.

Giving on the Green: A Charity Golf Outing for Education

Fathom

At Fathom Education, we’re hosting our first Giving on the Green charity golf outing, to be held on Friday, August 22nd, 2014 at Mallard Creek Golf Club in Columbia Station, Ohio. Both programs provide underprivileged children with education that empowers our world’s youth.

Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways.

Class 78

B-to-B VR: Visa’s Immersive Employee Education Experiences

Experience Marketing Insights

Join us to for tips to create thriving programs with digital

The “Marketing” Guide for Higher Education Content Marketing

Fathom

So far in the series, Content Marketing for Higher Education, we have covered just what can serve as effective content marketing when looking to promote the great things going on within your university. Welcome back marketers.

How to Use The Search Monitor in Higher Education Advertising

Fathom

How do you know when the time is right to incorporate a tool into your paid search strategy for higher education? Seasonality is a major player in higher education, and owning the most market share during peak application season is essential for capturing enrollments.

B2B Marketing Strategy: Inform and Educate

Great B2B Marketing

The title of the article was Educate and Inform Instead of Interrupt and Sell. Inform and educate and always remember that it is far easier and more profitable help people buy what you are selling than it is to sell them. David Meerman Scott, a prominent author and speaker in marketing and leadership, recently posted a blog entry with some valuable information on how companies ought to be reshaping their web strategy.