Why Educational Content Marketing Is So Powerful

Content Standard

In situations like these, educational content marketing can play a pivotal role. The Power of Content that Educates. Educational content addresses these challenges and provides tools to overcome them, ultimately building trust and connection between brand and consumer.

3 Little-Known Ways to Use Content Marketing for Client Education

grow - Practical Marketing Solutions

Working in marketing means there are lots of moments for client education. We get so caught up in using content marketing for educating prospects and leads that we’ve forgotten how powerful it can be for client education. First, What Is Client Education? By Brooke B.

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Social media pioneer says technology will transfom education

grow - Practical Marketing Solutions

And a particular passion is education. Hoffman, a former Marshall Scholar, used his pulpit to articulate his vision for how technology should be transforming the educational system. “Education is about giving people the tools they need to to navigate the world,” he said.

16 Essential educational resources for the marketing professional

grow - Practical Marketing Solutions

I’ve compiled a list of resources for self-educators, divided into three sections: General learning, creativity and learning hubs. DIY U: Edupunks, Edupreneurs, and the Coming Transformation of Higher Education by Anya Kamenetz. By Kiki Schirr, {grow} Contributing Columnist.

7 Ideas for Advanced Social Media Education

grow - Practical Marketing Solutions

Executives are clamoring for the next level of education in this area and so I’ve been wondering … what would an Advanced Social Media Class look like? What new skills and ideas would go into the next level of social media education?

The Four Best Online Education Tools For Business Pros

Webbiquity

Ongoing education has always been essential to staying current on the knowledge and latest practices across professional fields. Fortunately, the range and speed of continuing education tools and resources is greater than ever as well.

How Higher Education Marketing has Changed

Hubspot

The education industry is going through a major disruption, facing pressures in demand, supply, and delivery. New programs like Promise and EQUIP offer financial incentives for students to attend community colleges and alternative educational institutions. Education

Content Marketing for Higher Education

Fathom

We can’t all be the prestigious Stanford University, yet when it comes to content marketing for higher education, we all can play on our strengths and develop world class marketing. The post Content Marketing for Higher Education appeared first on Fathom.

The crisis in marketing education and what to do about it

grow - Practical Marketing Solutions

The overhaul of America’s education system is a very complex problem that I am not prepared to address here. Participants can receive college credit, continuing education credits, or simply a certificate for completion.

Salesfusion’s Marketing Automation Platform Drives Awareness and ROI for Education Technology Provider

Salesfusion

The post Salesfusion’s Marketing Automation Platform Drives Awareness and ROI for Education Technology Provider appeared first on Salesfusion.

How To Increase Enrollment: Marketing Attribution For Higher Education

bizible

Educational institutions compete like all other businesses. From revenue to prestige, educational institutions have a variety of goals to reach. Higher Education Recruitment and Enrollment In The Digital Age. marketing attribution higher education

YouTube - Education Today and Tomorrow

Buzz Marketing for Technology

Education Today and Tomorrow. Its almost as if we are moving forward in time but at the same time remaining frozen where education and advancement is concerned. I believe nothing will change until higher education is more affordable & our educators are better compensated (as they should be!). Ive been out of the education system for a long time now so maybe Im off the mark with this. Math Education: An Inconvenient Truth. Light an Educational Fire.

IoT security and the consumer: the challenges and education question

i-Scoop

Many years ago, when the Internet became popular, a local government asked us to set up a site to educate consumers and businesses on security risks and measures to take, in order to use the Internet safely. Recently I had a flashback.

Monthly Education Industry Update

Fathom

The post Monthly Education Industry Update appeared first on Fathom. Blog Feed

Innovation in higher education marketing

Earnest about B2B

Technology is rife in everyday life and education is finally catching up. But while teaching continues to evolve, higher education is lagging behind other industries in innovative and digital marketing. Tips and tricks on how marketing professionals can be more innovative.

The Marketo Approach: 3 Ways to Invest in Your Customers Through Education

Modern B2B Marketing

It starts with education. This blog covers three ways to ensure your education program empowers your customers: 1. Education Is a Continuous Process. Think of education and certification as a continuous process. Education Should Be Customer-Focused.

Higher Education Faculty Continue to Use Social Media

Biznology

Some of you know that I’ve worked with Pearson and Babson Research Group the last couple of years on a very interesting survey of higher education faculty and their use of social media, divided into three kinds of usage: personal, professional, and teaching. Photo credit: Wikipedia.

Rise of the CMO in Higher Education

Fathom

” The marketing industry, not unlike the education industry, is abuzz these days with notions of revolutionary change and visions for a radically different future. Today’s visionary education marketers recognize the need to grow their schools and sell like any other exemplary business.

Building an Efficient Education Marketing Machine [Free Ebook]

Hubspot

Our newest ebook, Building an Efficient Education Marketing Machine covers what schools need to know about increasing ROI in the digital age. Education marketing shouldn’t be any different. Education

Infographic: Online Advertising Trends for Education

Fathom

This year Fathom Education released its first EDU Standard Marketing Report , summarizing all the latest important stats for higher ed in Q1 2014. The post Infographic: Online Advertising Trends for Education appeared first on Fathom. Higher Education Online Advertising / SEM / Displa

Giving on the Green: A Charity Golf Outing for Education

Fathom

At Fathom Education, we’re hosting our first Giving on the Green charity golf outing, to be held on Friday, August 22nd, 2014 at Mallard Creek Golf Club in Columbia Station, Ohio. Both programs provide underprivileged children with education that empowers our world’s youth.

The “Marketing” Guide for Higher Education Content Marketing

Fathom

So far in the series, Content Marketing for Higher Education, we have covered just what can serve as effective content marketing when looking to promote the great things going on within your university. Welcome back marketers.

Higher Education and Beyond: A Changing World for Marketers

Modern B2B Marketing

Marketers can learn about a lot more than just textbook knowledge from higher education. For higher education in particular, 58% of admissions directors had not met their goal of filling fall classes by the May 1 deadline this year, according to Inside Higher Ed.

8 Ways to Use Video for Customer Success, Education, and Advocacy

Vidyard

Are you using video for customer education, success, and advocacy? The post 8 Ways to Use Video for Customer Success, Education, and Advocacy appeared first on Vidyard. Video is the modern web browser’s medium of choice.

Online Reputation Management Strategies for Higher Education

Fathom

Last week, Fathom’s Jonathan Pogact presented a session at the Higher Education Web Professionals (HighEdWeb) Association’s annual conference titled “Must-Know Strategies for Protecting Your School’s Reputation Online.”

Where to Get an Education in B2B Content Marketing

Biznology

I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing , and I can’t say enough good things about it. Truth is, as content marketing has exploded in the last couple of years, a jillion books on the subject have come along.

CIO Challenges Educators to Stay Relevant

Paul Gillin

Wichita State University CIO Dr. Ravi Pendse last month issued a provocative challenge to educators to rethink their tools and tactics if they are to remain relevant a decade from now. We should be using them as educational tools instead.”.

How to Talk About Education Standards – Sans Politics

Fathom

Politics in education are more polarized than ever. Everyone, from K-12 principals to university directors of admissions, has felt the divide created by national standards for education. Learn how to talk about K-12 and higher-education standards while keeping politics out of it: 1.

Creating A Thoughtful Content Strategy in Higher Education Marketing

Hubspot

Finally, we reviewed what inbound channels you are currently using and evaluated what makes sense for your higher education institution. This makes you relevant to new prospects while still maintaining your relationship with traditional stakeholders of your higher education institution.

A Day in the Life of an Education IT Manager

emedia

Content Day in the Life IT Blog Blog Post Audiences Education Homepage B2B ResourcesFor back to school, we asked the IT manager at a middle & high school to talk about his experience.

The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

Buzz Marketing for Technology

The Innovative Educator. Sharing ideas about educating innovatively. I recommend Innovative Educators new to PLNs begin as a PLN consumer (1.0 for educators using Web 2.0 I am also a member of Linked In but havent found much value in that as an educator.

You’re an Educational Institution, So Test, Test, Test!

Fathom

I think this is what may sometimes lead to discouragement when presented with the idea of website testing in higher education. The post You’re an Educational Institution, So Test, Test, Test! Blog Feed Conversion Optimization & Usability Higher Education

Test 22

Why Mobile and Search in Higher Education are Critical

Fathom

During the summer, I attended a handful of conferences focused on higher education and digital marketing. Google reports that 40% of education search queries happen on a mobile device. However, education-related search queries grew year-over-year in the first quarters of 2012 and 2013.

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events.

Leveraging Big Brand Without a Big Budget in Higher Education and Beyond

Modern B2B Marketing

Author: Jessica Menden and Tim Wolfe Like many of you out there working on big initiatives with a small budget, marketers in the higher education industry are facing challenges right up your alley. In the world of higher education, a new age of student engagement and intelligence is here.

B2B Marketing Strategy: Inform and Educate

Great B2B Marketing

The title of the article was Educate and Inform Instead of Interrupt and Sell. Inform and educate and always remember that it is far easier and more profitable help people buy what you are selling than it is to sell them. David Meerman Scott, a prominent author and speaker in marketing and leadership, recently posted a blog entry with some valuable information on how companies ought to be reshaping their web strategy.

How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework

Hubspot

Over the past several months, I’ve been experimenting with building links from educational (.edu) The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term.

6 Crowdsourcing Techniques to Promote Your Educational Institution

Fathom

Educational marketers spend the majority of their time – and budgets – trying to deliver their message to members of the millennial generation (those born between 1980 and 2000). The post 6 Crowdsourcing Techniques to Promote Your Educational Institution appeared first on Fathom.

Top Education Social Media Mistakes and How to Avoid Them

Fathom

Have any social media best practices for colleges and educational institutions? The post Top Education Social Media Mistakes and How to Avoid Them appeared first on Fathom. Higher Education Social Media higher education Social media for higher ed isn’t just a fun and effective marketing tool; it’s a great way to open up a dialogue with your current and prospective students – to share information and build a community.

Generous Giving on the Green at the Fathom Education Golf Outing

Fathom

Fathom Education is proud to announce that the first annual Giving on the Green charity golf outing raised nearly $3,000! Giving on the Green was the first public event reflecting Fathom Education’s recent efforts to nurture a culture of giving.