Why Educational Content Marketing Is So Powerful

Content Standard

In situations like these, educational content marketing can play a pivotal role. The Power of Content that Educates. Educational content addresses these challenges and provides tools to overcome them, ultimately building trust and connection between brand and consumer.

An Introduction to Educational Content for B2B Healthcare Marketing

Content Standard

Creating productive educational content requires measured, intentional steps, but panic is strangely common in the world of B2B healthcare marketing. Educational Content and the Complexity of B2B Healthcare. Healthcare content is content that educates. Keep them educated.

Trending Sources

Why Financial Brands Are Investing More in Educational Content

Contently

So it’s not surprising to see financial firms increasingly taking the role of personal finance educator—and the fact that it makes for good marketing doesn’t hurt either. Educating from the top. Educational content is also key for building trust.

4 Education Marketing Trends to Keep an Eye on in 2017

Hubspot

Here are some of 2017 education marketing trends that will help you to stay ahead of the curve. If your content targets military students, you might identify some influencers in the veterans' community, even if they don't focus on education specifically. Education marketing trends

Customer Education: The Secret to Successful Marketing

Type A Communications

September 1, 2016 by Chuck Frey In card games, trump cards carry much more value and importance than any of the other cards. In the world of modern marketing, customer. read more.

YouTube - Education Today and Tomorrow

Buzz Marketing for Technology

Education Today and Tomorrow. Its almost as if we are moving forward in time but at the same time remaining frozen where education and advancement is concerned. I believe nothing will change until higher education is more affordable & our educators are better compensated (as they should be!). Ive been out of the education system for a long time now so maybe Im off the mark with this. Math Education: An Inconvenient Truth. Light an Educational Fire.

Monthly Education Industry Update

Fathom

The post Monthly Education Industry Update appeared first on Fathom. Blog Feed

IoT security and the consumer: the challenges and education question

i-Scoop

Many years ago, when the Internet became popular, a local government asked us to set up a site to educate consumers and businesses on security risks and measures to take, in order to use the Internet safely. Recently I had a flashback.

The Four Best Online Education Tools For Business Pros

Webbiquity

Ongoing education has always been essential to staying current on the knowledge and latest practices across professional fields. Fortunately, the range and speed of continuing education tools and resources is greater than ever as well.

How To Increase Enrollment: Marketing Attribution For Higher Education

bizible

Educational institutions compete like all other businesses. From revenue to prestige, educational institutions have a variety of goals to reach. Higher Education Recruitment and Enrollment In The Digital Age. marketing attribution higher education

Higher Education Faculty Continue to Use Social Media

Biznology

Some of you know that I’ve worked with Pearson and Babson Research Group the last couple of years on a very interesting survey of higher education faculty and their use of social media, divided into three kinds of usage: personal, professional, and teaching. Photo credit: Wikipedia.

Rise of the CMO in Higher Education

Fathom

” The marketing industry, not unlike the education industry, is abuzz these days with notions of revolutionary change and visions for a radically different future. Today’s visionary education marketers recognize the need to grow their schools and sell like any other exemplary business.

Infographic: Online Advertising Trends for Education

Fathom

This year Fathom Education released its first EDU Standard Marketing Report , summarizing all the latest important stats for higher ed in Q1 2014. The post Infographic: Online Advertising Trends for Education appeared first on Fathom. Higher Education Online Advertising / SEM / Displa

The Marketo Approach: 3 Ways to Invest in Your Customers Through Education

Modern B2B Marketing

It starts with education. This blog covers three ways to ensure your education program empowers your customers: 1. Education Is a Continuous Process. Think of education and certification as a continuous process. Education Should Be Customer-Focused.

Building an Efficient Education Marketing Machine [Free Ebook]

Hubspot

Our newest ebook, Building an Efficient Education Marketing Machine covers what schools need to know about increasing ROI in the digital age. Education marketing shouldn’t be any different. Education

Giving on the Green: A Charity Golf Outing for Education

Fathom

At Fathom Education, we’re hosting our first Giving on the Green charity golf outing, to be held on Friday, August 22nd, 2014 at Mallard Creek Golf Club in Columbia Station, Ohio. Both programs provide underprivileged children with education that empowers our world’s youth.

The “Marketing” Guide for Higher Education Content Marketing

Fathom

So far in the series, Content Marketing for Higher Education, we have covered just what can serve as effective content marketing when looking to promote the great things going on within your university. Welcome back marketers.

Higher Education and Beyond: A Changing World for Marketers

Modern B2B Marketing

Marketers can learn about a lot more than just textbook knowledge from higher education. For higher education in particular, 58% of admissions directors had not met their goal of filling fall classes by the May 1 deadline this year, according to Inside Higher Ed.

Online Reputation Management Strategies for Higher Education

Fathom

Last week, Fathom’s Jonathan Pogact presented a session at the Higher Education Web Professionals (HighEdWeb) Association’s annual conference titled “Must-Know Strategies for Protecting Your School’s Reputation Online.”

8 Ways to Use Video for Customer Success, Education, and Advocacy

Vidyard

Are you using video for customer education, success, and advocacy? The post 8 Ways to Use Video for Customer Success, Education, and Advocacy appeared first on Vidyard. Video is the modern web browser’s medium of choice.

Where to Get an Education in B2B Content Marketing

Biznology

I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing , and I can’t say enough good things about it. Truth is, as content marketing has exploded in the last couple of years, a jillion books on the subject have come along.

A Day in the Life of an Education IT Manager

emedia

Content Day in the Life IT Blog Blog Post Audiences Education Homepage B2B ResourcesFor back to school, we asked the IT manager at a middle & high school to talk about his experience.

How to Talk About Education Standards – Sans Politics

Fathom

Politics in education are more polarized than ever. Everyone, from K-12 principals to university directors of admissions, has felt the divide created by national standards for education. Learn how to talk about K-12 and higher-education standards while keeping politics out of it: 1.

Creating A Thoughtful Content Strategy in Higher Education Marketing

Hubspot

Finally, we reviewed what inbound channels you are currently using and evaluated what makes sense for your higher education institution. This makes you relevant to new prospects while still maintaining your relationship with traditional stakeholders of your higher education institution.

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events.

The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

Buzz Marketing for Technology

The Innovative Educator. Sharing ideas about educating innovatively. I recommend Innovative Educators new to PLNs begin as a PLN consumer (1.0 for educators using Web 2.0 I am also a member of Linked In but havent found much value in that as an educator.

Why Mobile and Search in Higher Education are Critical

Fathom

During the summer, I attended a handful of conferences focused on higher education and digital marketing. Google reports that 40% of education search queries happen on a mobile device. However, education-related search queries grew year-over-year in the first quarters of 2012 and 2013.

You’re an Educational Institution, So Test, Test, Test!

Fathom

I think this is what may sometimes lead to discouragement when presented with the idea of website testing in higher education. The post You’re an Educational Institution, So Test, Test, Test! Blog Feed Conversion Optimization & Usability Higher Education

Test 22

B2B Marketing Strategy: Inform and Educate

Great B2B Marketing

The title of the article was Educate and Inform Instead of Interrupt and Sell. Inform and educate and always remember that it is far easier and more profitable help people buy what you are selling than it is to sell them. David Meerman Scott, a prominent author and speaker in marketing and leadership, recently posted a blog entry with some valuable information on how companies ought to be reshaping their web strategy.

Leveraging Big Brand Without a Big Budget in Higher Education and Beyond

Modern B2B Marketing

Author: Jessica Menden and Tim Wolfe Like many of you out there working on big initiatives with a small budget, marketers in the higher education industry are facing challenges right up your alley. In the world of higher education, a new age of student engagement and intelligence is here.

6 Crowdsourcing Techniques to Promote Your Educational Institution

Fathom

Educational marketers spend the majority of their time – and budgets – trying to deliver their message to members of the millennial generation (those born between 1980 and 2000). The post 6 Crowdsourcing Techniques to Promote Your Educational Institution appeared first on Fathom.

Top Education Social Media Mistakes and How to Avoid Them

Fathom

Have any social media best practices for colleges and educational institutions? The post Top Education Social Media Mistakes and How to Avoid Them appeared first on Fathom. Higher Education Social Media higher education Social media for higher ed isn’t just a fun and effective marketing tool; it’s a great way to open up a dialogue with your current and prospective students – to share information and build a community.

CIO Challenges Educators to Stay Relevant

Paul Gillin

Wichita State University CIO Dr. Ravi Pendse last month issued a provocative challenge to educators to rethink their tools and tactics if they are to remain relevant a decade from now. We should be using them as educational tools instead.”.

Generous Giving on the Green at the Fathom Education Golf Outing

Fathom

Fathom Education is proud to announce that the first annual Giving on the Green charity golf outing raised nearly $3,000! Giving on the Green was the first public event reflecting Fathom Education’s recent efforts to nurture a culture of giving.

How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework

Hubspot

Over the past several months, I’ve been experimenting with building links from educational (.edu) The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term.

The Basics of Higher Education Microsite Content Development

Fathom

The post The Basics of Higher Education Microsite Content Development appeared first on Fathom. Content Marketing Higher Education college and university microsites content development microsites Is your college or university considering creating a microsite? This can be a great tool for collecting information from prospective students and targeting specific groups, but it won’t be effective if you don’t know the microsite basics before you start developing content.

Creating Internal Buy-In for Inbound Marketing in Higher Education

Hubspot

You’re sold and ready to start implementing an inbound strategy for your higher education institution. Many of your higher education colleagues may shudder when they start hearing marketing jargon. This couldn’t be truer for the higher education industry. Education

VALS 17

10 Education Blogs You Should Follow According to Teach.com

Hubspot

Teach.com recently came out with Teach100 , which ranks and scores hundreds of education blogs across the web. According to Teach100, here are the top ten education blogs to follow, and what content you can find on them. Edutopia is part of The George Lucas Educational Foundation.

Content Marketing for Higher Education, Part #2

Fathom

Welcome back higher education marketers, it’s time for part #2 of the smash hit blog series, Promoting World Class Research. The post Content Marketing for Higher Education, Part #2 appeared first on Fathom.

Content Marketing for Higher Education, Part #2

Fathom

Welcome back higher education marketers, it’s time for part #2 of the smash hit blog series, Promoting World Class Research. The post Content Marketing for Higher Education, Part #2 appeared first on Fathom. Blog Feed Content Marketing Higher Education