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Leveraging Educational Webinars: Building Credibility, Not Just Leads

Hinge Marketing

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. This experience inspired me to write this article and share a better approach to producing educational webinars. Five Benefits of Producing Educational Webinars The webinar and virtual event industry is booming right now.

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Marketing Automation for Education

ClickDimensions

Automation has the power to guide a customer throughout their journey using tools such as email marketing , lead scoring and more until they are ready to be handed over to a Sales representative. But how exactly does Marketing Automation help the education sector, given that customer journeys can vary greatly from traditional buying centric ones?

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School’s In: The New Rules for Successful Higher Education Marketing

QuanticMind

Like so many industries, the higher education space has been turned on its head over the past few years. While online learning is no longer the necessity it was at the beginning of the COVID-19 pandemic, the continued increase in demand for online education programs is undeniable. What’s Changed in Higher Education?

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Is For-Profit Education a Good Revenue Stream?

Single Grain

As entrepreneurs and marketers, we’re tasked with reevaluating whether the tried-and-true for-profit education model is still a viable strategy in this new era. Spoiler alert, we actually think education is becoming less monetizable, but that doesn’t mean your brand can’t benefit from offering educational content to your audience.

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2020 Database Strategies and Contact Acquisition Survey Report

Database benchmarks for education and resource prioritization. Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging. New tactics to acquire data to reach marketing goals.

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How Healthcare Solutions Providers are Driving Differentiation with Educational Content

Content Standard

As a healthcare solutions provider, you’re functioning in an era in which your prospects (and existing customers) need educational support that provides clarity in the midst of chaos. An educational content strategy tackles these problems head-on.

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Introducing ContentlyU: Our New Content Education Hub

Contently

Today, we’re excited to announce the next step in our mission: ContentlyU , our new education hub filled with free research, playbooks, courses, and events to help marketers up their content game. The post Introducing ContentlyU: Our New Content Education Hub appeared first on Contently.

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The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Use B2B Marketing Zone's webinars to earn continuing education credits! Help today's marketer feel most fulfilled. Use your community to succeed. November 14, 2019 11:00 AM PST, 2:00 PM EDT, 7:00 PM BST. Our CEUs count toward the American Marketing Association's Professional Certified Marketer (AMA PCM®) program.

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Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Use B2B Marketing Zone's webinars to earn continuing education credits! How to effectively manage your content for maximum impact. April 6, 2021 at 11:00 am PT, 2:00 pm ET, 7:00 pm GMT. Our CEUs count toward the American Marketing Association's Professional Certified Marketer (AMA PCM®) program.

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Use B2B Marketing Zone's webinars to earn continuing education credits! An actionable roadmap and easy to use template for conducting SEO experiments aimed at owning position zero and tracking results. December 10th, 2019 9:30 AM PST, 12:30 PM EDT, 5:30 PM BST.

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Utilizing Intent Data to Get Everyone a Seat at the Planning Table

Speaker: James Gilbert, Head of Marketing at CRMNEXT

Use B2B Marketing Zone's webinars to earn continuing education credits! Quick win strategies to enable sales and other teams during your ABM campaign. And much more! March 25, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT. Our CEUs count toward the American Marketing Association's Professional Certified Marketer (AMA PCM®) program.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

Use B2B Marketing Zone's webinars to earn continuing education credits! How to utilize partner enablement to not only survive but thrive. February 9, 2021 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT. Our CEUs count toward the American Marketing Association's Professional Certified Marketer (AMA PCM®) program.

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Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Use B2B Marketing Zone's webinars to earn continuing education credits! How to perform a team alignment checkup - are your teams truly aligned? July 1st, 2020 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST. Our CEUs count toward the American Marketing Association's Professional Certified Marketer (AMA PCM®) program.

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The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Use B2B Marketing Zone's webinars to earn continuing education credits! The secret of selling to engineers and other technical buyers. October 22, 2019 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST. Our CEUs count toward the American Marketing Association's Professional Certified Marketer (AMA PCM®) program.

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Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next

Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip

Use B2B Marketing Zone's webinars to earn continuing education credits! Find out how to deliver truly relevant content to prospects and customers across different channels, formats, and touchpoints. April 16th, 2020 12:30 PM PDT, 3:30 PM EDT, 8:30 PM BST.