How we use our company education stipends


Among the unique team member perks we provide, we encourage everyone to use their $250 education stipend each quarter to enroll in courses, classes, or workshops to further their personal and/or professional knowledge.

The Value of a Brand Touchstone in Higher Education

RDW Group

You’ve facilitated ideation … The post The Value of a Brand Touchstone in Higher Education appeared first on RDW Group. Branding & Research Higher EducationFor the past several months you and your team have led a branding effort across your university.


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Content Marketing for Higher Education


We can’t all be the prestigious Stanford University, yet when it comes to content marketing for higher education, we all can play on our strengths and develop world class marketing. The post Content Marketing for Higher Education appeared first on Fathom. Blog Feed Content Marketing Digital Marketing Fathom Marketing Higher Education Blogging content content marketing content strategy higher education Online Marketing Search Engine Optimization Video

Introducing ContentlyU: Our New Content Education Hub

Contently - Strategy

Today, we’re excited to announce the next step in our mission: ContentlyU , our new education hub filled with free research, playbooks, courses, and events to help marketers up their content game. The post Introducing ContentlyU: Our New Content Education Hub appeared first on Contently.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Google Updates Education Q&A Structured Data Documentation via @sejournal, @martinibuster

Search Engine Journal

Google updated the Education Q&A structured data documentation with new guidelines and a new warning of manual actions for non-conforming websites. The post Google Updates Education Q&A Structured Data Documentation appeared first on Search Engine Journal.

Choose wisely: Higher education marketers take on College Decision Day

Sprout Social

May 1, National College Decision Day, is one of the biggest days in higher education admissions. Higher education social media managers used Twitter’s interactivity to bring prospective students into the conversation. Higher Education Social Listening Awareness Stage

Wednesday Writer Roundup: Finance, Education & More


The post Wednesday Writer Roundup: Finance, Education & More appeared first on nDash is home to thousands of subject matter experts, and our number grows every day. In every Wednesday Writer Roundup, you’ll meet professional freelance writers across dozens of verticals.

Seismic University wins industry award for customer education excellence


a robust, user-driven learning program that aims to inform, educate and enable our Seismic platform customers. learning platform, but it also acknowledges the importance we place on customer success and the investment we’ve made on providing education and resources for them.

CRM for Higher Education


It takes a lot to successfully manage an educational institution. There are thousands of higher education institutions in the US alone.

When Executive Engagement met Account-Based Marketing

Speaker: Bev Burgess, Senior Advisor for ITSMA & Manasian and Co

Executives drive business. They can accelerate deals, find new budgets, and help shape your solution so that it fits their needs. And now that executives have stabilised their companies after the initial shock of the pandemic, they’re looking for ideas and inspiration on how to innovate their business models and return to growth. They want to engage.

How to Use Educational Content to Build Brand Authority


One way to do that is by sharing educational content on topics that matter to your followers. Want to be a leader in your industry? This simple strategy can establish your brand, attract customers, and boost your reputation, establishing you as an authority.

Education Industry Free Tools


Education Industry Free Tools. Today we are going to show you how the education industry free tools are used. Who said you can’t generate leads while educating people?! Giving career guidance is itself a rewarding initiative that any educational institution can take.

3 B2B Lessons from the Education World

Heinz Marketing

Coming from the education world into B2B marketing seems like quite a big shift. As part of my past work, I led communications and storytelling for an education research organization. Were educators using our work, and were they passionate enough to share their experiences with us?

Educating Your Stakeholders on the Why and How of What You Do


It’s important for organizations to embrace the concept of educating their constituents on how their work solves common challenges. Detailing your day-to-day can go a long way in educating people about the work you do and its importance.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

An education in food and community


The post An education in food and community appeared first on ConvertKit. This story begins in an ivy-covered garage in Costa Mesa, California: me on Zoom via an iPhone with Chef Daniella Malfitano walking the phone (and me) into her garage, her tiny dog Boo sitting on the sunlit driveway.

How to Transform Higher Education Marketing for the Digital Landscape

SmartBug Media

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Is It Time to Break with Tradition in Higher Education Marketing?

Using Social Media in Education: 8 Can’t-Miss Tips


Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom. This article touches on the many advantages of using social media in education.

Web Content Trends in Higher Education

Hannon Hill

Let's take a look at seven web content trends in higher education When talking about web trends, the conversation tends to veer to design.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

BTA education in Goettingen.


Then the education matches the / to biological-technical assistant / -en specifically what interests you.Our suggestions: Act now for the future. and in the four-week company education you show as a budding skilled currently what’s in you.Due to our scientific and technical orientation you knowledge interfaces with other departments and the opportunities to work in unique laboratories and replace you along with your classmates. The post BTA education in Goettingen.

Illinois Health Education Needs


For instance, the country does not enable tobacco goods to be promoted by educators inside their classes. Its not all issue included in Illinois’ Ma wellbeing Education expectations is related to wellness. Faculties are expected to educate students. Health issues on Ma Health Education specifications comprise discussion of chemical abuse, diagnosis and treatment. The standard pertains to medical education in colleges.

New Higher Education Benchmark Report

Hannon Hill

Download a new report from Hannon Hill and Monsido to review industry benchmark data on web accessibility, content quality assurance, response time, SEO, and performance and uptime

3 Steps to Increase SaaS Conversion Rates with Customer Education

Single Grain

For a SaaS company , coming up with innovative ways to connect with customers becomes essential as the need to grow expands – a nd investing in customer education is one of them. But what the heck is customer education? What Is Customer Education?

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Monthly Education Industry Update: September


Fathom’s monthly industry update gives students, teachers, businesses, educational institutions or simply those who are curious, significant insight into the education industry. The post Monthly Education Industry Update: September appeared first on Fathom. Blog Feed Higher Education higher education Marketing

Rise of the CMO in Higher Education


” The marketing industry, not unlike the education industry, is abuzz these days with notions of revolutionary change and visions for a radically different future. Higher-education marketers that want their careers and schools to thrive in a world of savvier applicants (not to mention budget cuts) should pay attention to marketing’s ever-evolving potential to make a real difference. for CMOs outside of higher education (bigger is better).

Monthly Education Industry Update


The post Monthly Education Industry Update appeared first on Fathom. Blog Feed

Learn GA4: 17 Top Guides & Educational Resources via @sejournal, @KayleLarkin

Search Engine Journal

The post Learn GA4: 17 Top Guides & Educational Resources appeared first on Search Engine Journal. Whether you’re new to Google Analytics, or a seasoned analyst, there's something new to learn. Get moving in the right direction with these top guides.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.

Online Reputation Management Strategies for Higher Education


Last week, Fathom’s Jonathan Pogact presented a session at the Higher Education Web Professionals (HighEdWeb) Association’s annual conference titled “Must-Know Strategies for Protecting Your School’s Reputation Online.” In higher education, reputation online can impact leads, enrollments, starts, retention and alumni relations. Ultimate Guide to Marketing an Educational Institution with Social Media.

Higher Education Faculty Continue to Use Social Media


Some of you know that I’ve worked with Pearson and Babson Research Group the last couple of years on a very interesting survey of higher education faculty and their use of social media, divided into three kinds of usage: personal, professional, and teaching. Follow the link above to see the full report yourself, but understand that these trends are indicative of a growing integration of social media with higher education. Photo credit: Wikipedia.

How to Optimize Post-Pandemic Higher Education Enrollment Rates

SmartBug Media

Let’s skip forward to the present-day higher education enrollment experience. Students seeking a university education are no longer reading brochures, nor are they waiting for referrals. Embrace the shifting landscape of a post-pandemic education.

How These 5 Brands Use Educational Content to Engage Customers

These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services. Here are brands using educational content to engage customers. Using Educational Content to Grow Your Brand.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Is Marketing Education Keeping Up With Social Media?


Most social marketers are getting by without formal education or training, but they could be thriving. Here are the facts you need to know about why there’s an education gap in social marketing, why it matters, and what you can do about it.

Why Financial Brands Are Investing More in Educational Content


So it’s not surprising to see financial firms increasingly taking the role of personal finance educator—and the fact that it makes for good marketing doesn’t hurt either. Educating from the top. Though most financial firms face strict regulations when it comes to providing financial advice, educational content has blossomed as one of the most popular and effective types of content for marketers. Educational content is also key for building trust.

5 Landing Page Design Ideas for Higher Education

RDW Group

We all know that an effective landing page can capture a lead or make a sale, but they’re not only … The post 5 Landing Page Design Ideas for Higher Education appeared first on RDW Group. Higher Education Web Design & Technology

10 Statistics on Education and Homeownership

V12 Data

But, how is the homebuying experience affected by factors like education level? 10 Statistics on Education and Homeownership. Check out these statistics from Point2 that explore the link between education and homeownership.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.