The Four Best Online Education Tools For Business Pros

Webbiquity

Ongoing education has always been essential to staying current on the knowledge and latest practices across professional fields. Fortunately, the range and speed of continuing education tools and resources is greater than ever as well.

Content Marketing for Higher Education

Fathom

We can’t all be the prestigious Stanford University, yet when it comes to content marketing for higher education, we all can play on our strengths and develop world class marketing. The post Content Marketing for Higher Education appeared first on Fathom.

Increasing Yield in Higher Education: An Indiana State University Case Study

Fathom

It’s no secret that technology has disrupted nearly all industries, and higher education is no exception. The higher education marketing experts featured in this webinar include: Santhana Naidu, Associate Vice President of Marketing & Communications at Indiana State University.

Monthly Education Industry Update: September

Fathom

Fathom’s monthly industry update gives students, teachers, businesses, educational institutions or simply those who are curious, significant insight into the education industry. The post Monthly Education Industry Update: September appeared first on Fathom.

The Sales Enablement Handbook

The education of sales reps with techniques, tips and tricks which can improve. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

Why Educational Content Marketing Is So Powerful

Content Standard

In situations like these, educational content marketing can play a pivotal role. The Power of Content that Educates. Educational content addresses these challenges and provides tools to overcome them, ultimately building trust and connection between brand and consumer.

?Beyond Design Thinking: Why Education Entrepreneurs Need to Think in Systems

Content Standard

Yet, we’re also increasingly seeing a complementary methodology— systems thinking —gain traction among educators, entrepreneurs and investors. After observing over 7,000 people work through the course over the last few months, I’ve come to sense that the education sector is ripe for these methods. Any entrepreneur or funder working in education can tell you that designing solutions that actually work and gain traction with teachers and schools can be incredibly complicated.

How To Increase Enrollment: Marketing Attribution For Higher Education

bizible

Educational institutions compete like all other businesses. From revenue to prestige, educational institutions have a variety of goals to reach. Higher Education Recruitment and Enrollment In The Digital Age. marketing attribution higher education

4 Insights from the 2017 AMA Conference for Higher Education Marketing

Fathom

If there’s one word that describes this year’s AMA Symposium for the Marketing of Higher Education, it’s student-centric. This reflects a fundamental shift in the way higher education institutions are starting to approach marketing.

Rise of the CMO in Higher Education

Fathom

” The marketing industry, not unlike the education industry, is abuzz these days with notions of revolutionary change and visions for a radically different future. Today’s visionary education marketers recognize the need to grow their schools and sell like any other exemplary business.

PHCC and Coscia Communications partner to educate the next generation

Modern Marketing

Infographic: Online Advertising Trends for Education

Fathom

This year Fathom Education released its first EDU Standard Marketing Report , summarizing all the latest important stats for higher ed in Q1 2014. The post Infographic: Online Advertising Trends for Education appeared first on Fathom. Higher Education Online Advertising / SEM / Displa

Listen. Educate. Engage.

Ambal's Amusings

Educate. In summary, listen, educate and engage by walking with your potential customer… throughout their buying journey. 60 Speakers, 60 Minutes, 60 Ways “Personalization” is Revolutionizing the Field of Marketing as we know It.

What’s Wrong with Marketing Education?

The Effective Marketer

If your current educational institution is not including the list above in your marketing curriculum, you have to either a) tell them to read this blog or b) learn it on your own. marketing education roundtable video

Online Reputation Management Strategies for Higher Education

Fathom

Last week, Fathom’s Jonathan Pogact presented a session at the Higher Education Web Professionals (HighEdWeb) Association’s annual conference titled “Must-Know Strategies for Protecting Your School’s Reputation Online.”

Higher Education Faculty Continue to Use Social Media

Biznology

Some of you know that I’ve worked with Pearson and Babson Research Group the last couple of years on a very interesting survey of higher education faculty and their use of social media, divided into three kinds of usage: personal, professional, and teaching. Photo credit: Wikipedia.

How to Talk About Education Standards – Sans Politics

Fathom

Politics in education are more polarized than ever. Everyone, from K-12 principals to university directors of admissions, has felt the divide created by national standards for education. Learn how to talk about K-12 and higher-education standards while keeping politics out of it: 1.

Content Marketing for Higher Education, Part #2

Fathom

Welcome back higher education marketers, it’s time for part #2 of the smash hit blog series, Promoting World Class Research. The post Content Marketing for Higher Education, Part #2 appeared first on Fathom. Blog Feed Content Marketing Higher Education

Agency Secrets: Adopting Digital Marketing in Higher Education

Fathom

After working with Higher Education clients for over 10 years, I’ve realized it’s not easy to get stakeholder buy-in. Along the way, I’ve learned some secrets to helping higher education institutions adopt digital marketing tactics – and new ideas: 1.

Giving on the Green: A Charity Golf Outing for Education

Fathom

At Fathom Education, we’re hosting our first Giving on the Green charity golf outing, to be held on Friday, August 22nd, 2014 at Mallard Creek Golf Club in Columbia Station, Ohio. Both programs provide underprivileged children with education that empowers our world’s youth.

Lead Liaison Releases Kit for Marketing in Higher Education

Lead Liaison

Allen, TX – Lead Liaison, a software company that specializes in providing marketing and sales solutions, released a collection of resources for educational institutions this week. Their Education Kit includes an overview of marketing in the education sector, a checklist of how to apply marketing automation specifically to educational institutions, various case studies, and more. “We Marketing for higher education can be difficult, but it shouldn’t be.

The “Marketing” Guide for Higher Education Content Marketing

Fathom

So far in the series, Content Marketing for Higher Education, we have covered just what can serve as effective content marketing when looking to promote the great things going on within your university. Welcome back marketers.

How to Use The Search Monitor in Higher Education Advertising

Fathom

How do you know when the time is right to incorporate a tool into your paid search strategy for higher education? Seasonality is a major player in higher education, and owning the most market share during peak application season is essential for capturing enrollments.

Salesfusion’s Marketing Automation Platform Drives Awareness and ROI for Education Technology Provider

Salesfusion

The post Salesfusion’s Marketing Automation Platform Drives Awareness and ROI for Education Technology Provider appeared first on Salesfusion.

Marketing Automation: Combining Nurture with Education

ANNUITAS

Marketing Automation: Combining Nurture with Education. Nurturing and education. October 16, 2014 – RightOn Interactive. What’s the best use for Marketing Automation? Attracting people that want to be attracted? News & Press

6 Crowdsourcing Techniques to Promote Your Educational Institution

Fathom

Educational marketers spend the majority of their time – and budgets – trying to deliver their message to members of the millennial generation (those born between 1980 and 2000). The post 6 Crowdsourcing Techniques to Promote Your Educational Institution appeared first on Fathom.

Video Marketing in the Education Industry

Fathom

… Read the rest The post Video Marketing in the Education Industry appeared first on Fathom. Education Industry Video education industry video marketing Online video has grown into a key element for the majority of Internet users.

A Day in the Life of an Education IT Manager

emedia

Content Day in the Life IT Blog Blog Post Audiences Education Homepage B2B ResourcesFor back to school, we asked the IT manager at a middle & high school to talk about his experience.

Remarketing to Improve Student Recruitment in Higher Education

Fathom

For users who shop around, as in the education industry, this is a powerful tool to keep your school top of mind. The post Remarketing to Improve Student Recruitment in Higher Education appeared first on Fathom. Education Industry Online Advertising/SEM/Display

Fathom Education Marketing Awards $4,000 Scholarship to KSU Nursing Student Emma Hill

Fathom

Launched by Fathom Education in 2014, the $4,000 scholarship is awarded to one undergraduate student who impacts his or her community and has goals to make a difference. The most rewarding experience for me school-wise has been the post-secondary educational options program.

An Introduction to Educational Content for B2B Healthcare Marketing

Content Standard

Creating productive educational content requires measured, intentional steps, but panic is strangely common in the world of B2B healthcare marketing. Educational Content and the Complexity of B2B Healthcare. Healthcare content is content that educates. Keep them educated.

5 New Year’s Marketing Resolutions for Higher Education

Fathom

It’s a new semester and a new year for higher education marketers, so here are five New Year’s Resolutions to help you make the most of your 2014 digital marketing efforts. In the post-Hummingbird world, education marketers need to focus on the audience, not the keyword.

5 Paid Search Metrics for Schools and Education Companies

Fathom

Due to the competitive nature of digital marketing in the education industry and the higher than average costs per click (CPC), whether it be for small local schools or national higher education providers, it’s essential to know which paid search metrics are important to your company. This can vary significantly depending on what type of education services you provide. The post 5 Paid Search Metrics for Schools and Education Companies appeared first on Fathom.

Why Mobile and Search in Higher Education are Critical

Fathom

During the summer, I attended a handful of conferences focused on higher education and digital marketing. Google reports that 40% of education search queries happen on a mobile device. However, education-related search queries grew year-over-year in the first quarters of 2012 and 2013.

YouTube - Education Today and Tomorrow

Buzz Marketing for Technology

Education Today and Tomorrow. Its almost as if we are moving forward in time but at the same time remaining frozen where education and advancement is concerned. I believe nothing will change until higher education is more affordable & our educators are better compensated (as they should be!). Ive been out of the education system for a long time now so maybe Im off the mark with this. Math Education: An Inconvenient Truth. Light an Educational Fire.

Customer Education: The Secret to Successful Marketing

Type A Communications

September 1, 2016 by Chuck Frey In card games, trump cards carry much more value and importance than any of the other cards. In the world of modern marketing, customer. read more.

You’re an Educational Institution, So Test, Test, Test!

Fathom

I think this is what may sometimes lead to discouragement when presented with the idea of website testing in higher education. The post You’re an Educational Institution, So Test, Test, Test! Blog Feed Conversion Optimization & Usability Higher Education

Test 78

The C-Word and Higher Education Marketing

Fathom

Being involved in higher education marketing provides me with the opportunity to attend great conferences and seminars each year. The focus on customers got me thinking about trends in higher education I see at Fathom when talking to universities on a regular basis: 1. One thing is for certain: there has never been a more exciting time to be involved in higher education. The post The C-Word and Higher Education Marketing appeared first on Fathom.

Stop Selling, Start Educating: How to Reach Today’s B2B Buyers

Vidyard

Take on the role of an educator Consumers are curious. By positioning yourself as a resource, you can educate your prospect on the value of your product without coming off as overbearing—and chances are, your customers will trust you more for it. The post Stop Selling, Start Educating: How to Reach Today’s B2B Buyers appeared first on Vidyard. You don’t shop the way you did five years ago—so why are you still selling that way?

5 Deliverability Tips for Higher Education Email

Fathom

Find out how to gain the trust you deserve with these five deliverability tips for higher education email: What do email providers look at? The post 5 Deliverability Tips for Higher Education Email appeared first on Fathom. Higher Education Marketing Automation / Email deliverability higher education email There isn’t a magical checklist that instantly guarantees your school’s email delivery.