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Google and marketing industry predictably hostile to proposed surveillance advertising ban


This was in reference to this legislation, as well as other antitrust bills pending in the Senate this week (the American Innovation and Choice Online Act and the Open App Markets Act). For example, the company warned that the proposed legislation would prevent it from: Showing directions from Google Maps in its search results.

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Writing your first marketing agency proposal


Writing your first client proposal as a new digital marketing agency can be daunting, but they’re simpler than you might think. Great proposals. If your agency is fun and informal, your proposal should be fun and informal (but still cover your ass). For any high-value proposal, a title page of some kind is expected.


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How to Create a Winning Marketing Automation Proposal in Under 30 Minutes


Depending on who you speak to, marketing automation is either the greatest thing since sliced bread or a really scary concept. But there’s a reason so many people are jumping on the bandwagon: automation can save businesses hours and even days when building out a sales and marketing process. This portion of your proposal is crucial.

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7 Types of Emails You Need to Use in Your Sales Strategy


Besides marketing, email can be an amazing sales tool if you devote enough time to crafting the ideal email and sending it to the right target audience. Here are some ideas for great email marketing types, coming from our own experience and the experience of our customers. However, things are not so simple.

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Put Your Data to Work: The Complete Playbook

They rely on data to power products, business insights, and marketing strategy. From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more.

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A proposed model for organizing the chaos of marketing technology


The marketing technology landscape is big, broad, and deep. This contributes to the confusion that many marketers feel around martech. It’s fascinating to see how the marketers who submitted their marketing stacks to The Stackies have thought about this. the alphabet soup of CMS, DAM, CRM, CDP, ABM, MDM, SEO, etc.)

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Automated Marketing Campaigns: An Immodest Proposal

Customer Experience Matrix

At most, marketers might want to stop customers from receiving messages out of order. But marketers need to pick some value measure no matter how they build their campaigns, so lack of a perfect value measure isn't a reason to reject the rest of this argument.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos. Jeff Davis is here to help you think differently about how Sales and Marketing should interact.