Create Customer Content in Multiple Languages


This post, and the book Global Content Strategy – A Primer, by Val Swisher can help you learn those lessons. The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches.


Creating Internal Buy-In for Inbound Marketing in Higher Education


When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. Second, Val celebrated the small victories.


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What is all this talk about added value?

Your Sales Management Guru

There are three steps to adding val u e. What is All This Talk about Added Value? A mind is like an umbrella, it must be opened to work….


IoT 2016: Top 100 Influencers and Brands

Onalytica B2B

Below you can see another network map created with our Influencer Relationship Management software (IRM) showing the #3 Influencers Val Afshar at the centre, and the conversations to and from the different influencers in his field.

Why inbound for B2B Marketing?

Earnest about B2B

In 2013 inbound marketing has been the talk of the town. But why? Here are just a few reasons. B2B customers are not sitting around waiting for someone to get in touch – they are out doing their own research.

Trusted Content Marketing Metrics to Get Leadership Buy-In

Content Standard

Take Val Swisher’s advice, founder and CEO of Content Rules: “The only way to sell anything to management is through ROI. Improved performance metrics are showing the value of content marketing better than ever, and management is buying in—literally.

Tom Pisello: The ROI Guy: VMware launches new version of ROI / TCO.

The ROI Guy

Microsoft Virtualization with Hyper-V - better val.

Tom Pisello: The ROI Guy: Microsoft Virtualization with Hyper-V.

The ROI Guy

Microsoft Virtualization with Hyper-V - better val.


Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

Microsoft Virtualization with Hyper-V - better val.