Take Val Swisher’s advice, founder and CEO of Content Rules: “The only way to sell anything to management is through ROI. Improved performance metrics are showing the value of content marketing better than ever, and management is buying in—literally. MORE

When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. Second, Val celebrated the small victories. MORE

This post, and the book Global Content Strategy – A Primer, by Val Swisher can help you learn those lessons. The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. MORE

Val Geisler @Lovevalgeisler. Val is a email strategist and copywriter, and helps B2C businesses focused on MRR increase conversions through email. Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team's Slack channel. MORE

This template was authored by Val Geisler to reach out to B2C SaaS founders who would be a good fit for her customer onboarding product. Val says she “uses this template at least twice a week and I get a reply 8/10 times”! We talked dozens of founders, sales reps, and consultants, and asked them to share their best cold sales email templates with us. Among all of the responses we received, we found 4 that stood out to us and had a common theme: They were personalized in some way. MORE

Microsoft Virtualization with Hyper-V - better val. MORE

Microsoft Virtualization with Hyper-V - better val. MORE

Val Swisher (in her talk Artificial Intelligence: Changing the Game for the Future of Content) similarly assured her audience that not all chatbots must be sophisticated like Siri or Alexa. “A “Technology is outpacing our ability to comprehend what we can do with it.”. MORE

Below you can see another network map created with our Influencer Relationship Management software (IRM) showing the #3 Influencers Val Afshar at the centre, and the conversations to and from the different influencers in his field. MORE

Microsoft Virtualization with Hyper-V - better val. MORE

This post, and the book Global Content Strategy – A Primer, by Val Swisher can help you learn those lessons. The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. MORE