Litmus

NOVEMBER 1, 2018

In this webinar, onboarding email expert Val Geisler and the Litmus team review welcome emails from your peers and provide hands-on copywriting suggestions, design feedback, and strategic takeaways that you can apply to your own campaign. Val Geisler: Real time is best. Val: I’d argue that email is an engagement tool as much as it is a revenue generating tool. Jason: Totally agree with Val here. Val: This sounds like an ecommerce company.

VALS 54

VALS Email Benchmark Ecommerce 54

Avitage

AUGUST 3, 2015

This post, and the book Global Content Strategy – A Primer, by Val Swisher can help you learn those lessons. The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. It’s also an example of how new requirements raise the importance of the ability to scale content operations. Content in multiple languages isn’t new.

VALS 146

VALS Customer Barriers Content 146

FunnelEnvy

MARCH 22, 2020

return (val undefined || val == null || val.length <= 0) ? I’m writing this because it’s the year 2020 and we’re still having trouble attributing onsite campaigns/testing to Marketo MQLs/Opportunities/Revenue.

Marketo 52

Marketo VALS Campaign Test 52

Avitage

AUGUST 3, 2015

This post, and the book Global Content Strategy – A Primer, by Val Swisher can help you learn those lessons. The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. It’s also an example of how new requirements raise the importance of the ability to scale content operations. Content in multiple languages isn’t new.

VALS 139

VALS Customer Barriers Content 139

Litmus

JUNE 16, 2020

In this webinar, we teamed up with Mike Nelson from Really Good Emails and Val Geisler from Fix My Churn to share email strategies on how to get customers to buy again, ask customers to come back when the time is right, and build deeper relationships through nurturing. Lyla Rozelle : Val and Mike both mentioned telling stories or elevating customer stories and I think this is a great tactic. Lyla Rozelle : Val offered some great advice—ask if you can test it!

VALS 47

VALS Email Benchmark Customer 47

Litmus

JANUARY 3, 2019

In it, onboarding email expert Val Geisler and Litmus’s Chad S. A great first impression often is the first crucial step to building a long-lasting relationship. It’s no different in email marketing. But creating effective welcome and onboarding emails is hard ! Many of your peers are facing the very same challenge, so let’s learn from each other with our first-ever Live Optimization Notebook.

VALS 57

VALS Optimization Email Conference 57

PureB2B

SEPTEMBER 1, 2020

By leveraging on DSG’s vast network of clients, we are looking forward to developing AI powered platforms to help drive growth and performance in this period of great uncertainty in business,” said Francis del Val, President and Co-founder of Cobena Business Analytics & Strategy, Inc.

Demand 99

Demand VALS Amazon Demand Generation 99

Hubspot

MARCH 17, 2015

When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. We talked with Val and she walked us through three tips for creating internal buy-in. As Val put it, “This is where marketing is headed in terms of creating awareness.” Second, Val celebrated the small victories.

VALS 53

VALS Education Hubspot Buy 53

Litmus

MAY 31, 2019

With the help of email mastermind Val Geisler , we looked at a number of campaigns and discussed how to supercharge your welcome and onboarding emails. We’re thrilled that Val decided to join us at Litmus Live this year to dig really deep into the topic of onboarding and lifecycle emails. Every time a new year of Litmus Live conferences rolls around, we get nostalgic at Litmus.

VALS 52

VALS Trends Conference Email 52

NetLine

SEPTEMBER 20, 2018

Following on from this data, our pal Val (can’t leave a rhyming opportunity on the table) took the floor to discuss how she and her team at ITProTV deployed a content syndication strategy for the B2B side of their business. Valerie explained her method of measurement to determine ROI of content marketing strategies – pipeline generated in a given time frame as well as percent of business closed from that pipeline helps Val understand what’s working and where to tweak.

VALS 52

VALS Persona Review CPL 52

Litmus

JUNE 7, 2019

That’s why we’re thrilled to have email guru Val Geisler join us in Boston and San Francisco with her workshop, From Onboarding to Re-Engagement: Driving Business with Lifecycle Campaigns. CEO of Fix My Churn, Val Geisler, will cover: The what, why, when, and how of crafting email campaigns that address the needs of your customers at the exact right time. One of the truly great things about Litmus Live is the opportunity to learn from leading experts in the email marketing industry.

VALS 49

VALS Conference Interactive Email Campaign 49

Content4Demand

AUGUST 25, 2020

Then, use a third-party tool or platform to val idate what you’re hearing. Hero content is a marketing gift that keeps on giving.

VALS 64

VALS Bandwidth Case Study Trends 64

PureB2B

SEPTEMBER 1, 2020

By leveraging on DSG’s vast network of clients, we are looking forward to developing AI powered platforms to help drive growth and performance in this period of great uncertainty in business,” said Francis del Val, President and Co-founder of Cobena Business Analytics & Strategy, Inc.

VALS 62

VALS Amazon Demand Generation Acquisition 62

Litmus

MARCH 5, 2021

The Open Rates Newsletter from Val Geisler. Looking for some fresh ideas for your email program? You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design.

Email 94

Email Examples VALS Newsletter 94

Sprout Social

MAY 5, 2017

— Val Vesa (@adspedia) May 3, 2017. From multiple people responding to social posts to several stakeholders creating and planning content, collaborating on social can be a challenge. Luckily there are several strategies that help make sure wires don’t get crossed. In this week’s #SproutChat we discussed some tried and true tips for maintaining consistency on social accounts.

Social 43

Social VALS Guidelines Brand 43

Litmus

FEBRUARY 15, 2019

We’ve compiled in-depth analysis and insight from the Litmus team and onboarding email expert Val Geisler on eight emails submitted by the Litmus Community in our Live Optimization Notebook on Welcome and Onboarding Emails that can help you get started. When it comes to new subscribers, first impressions speak volumes. Your first outreach sets expectations for the new relationship, and how you go about it matters.

VALS 64

VALS Email Tips Display 64

Conversica

AUGUST 15, 2021

Vi prissätter och granskar noggrant mobilcasinon för att skapa dig det bästa på marknaden fylld med utmärkta val av videospel, fantastiska välkomstbonuserbjudanden och förstklassigt skydd. Är mobilt casino utan licens trustly spelhus säkert spel?

VALS 52

VALS Trust Stats Internet 52

Unbounce

OCTOBER 22, 2020

Val Geisler, CEO of Fix My Churn , pointed out on Twitter what happens when you repeatedly try to push the same deal to shoppers. How To Become A Discount Brand In 10 Emails Or Less: pic.twitter.com/xeialSKfdc — Val Geisler (@lovevalgeisler) February 18, 2020.

VALS 107

VALS Bundling Online Landing Page 107

Litmus

DECEMBER 18, 2018

Many excited email geeks tuned in while a few of us Litmus folks and our good friend and email expert Val Geisler optimized as many onboarding and welcome campaigns as we possibly could in an hour. Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails. Many of that webinars were built around insights and trends from our 2018 State of Email Survey.

VALS 54

VALS Survey Deliverability Tactics 54

BenchmarkONE

NOVEMBER 11, 2021

Val Razo is a freelance SMM consultant who helps small and medium businesses promote their products and services online. No matter what your business size or niche is, customer satisfaction is a key to business success. With 4.48

VALS 70

VALS Social Satisfaction FAQ 70

Brandpoint

DECEMBER 3, 2020

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. After a year like 2020, it’s hard to want to get into the prediction business. I can’t say I personally had any clue that this last year would turn out like, well … you know.

VALS 123

VALS Storytelling Blasts Email 123

Sprout Social

APRIL 30, 2020

— Val Vesa (@adspedia) September 7, 2018. As the world continues to grapple with the uncertainty of living during a global pandemic, one thing is for certain: consumer behavior has changed.

Custom Publishing 76

Custom Publishing VALS Audience Optimization 76

Content Marketing Institute

SEPTEMBER 5, 2018

NLP-based bots are the front ends to more sophisticated cognitive systems, as Val Swisher explained in a presentation on natural language processing at the Intelligent Content Conference. A natural language processor works by looking at each and every sentence and figuring out all the different parts of speech so it can understand the meaning and intent of that sentence,” Val explains.

Content Marketing 64

Content Marketing VALS Marketing Marketing AI 64

ConvertKit

NOVEMBER 20, 2020

For more ideas on providing value, check out this article by email marketing expert and ConvertKit contributor, Val Geisler: “ How to Grow Your Email List Like a SaaS Company.”. Jump ahead. Why focus on growing your email list in 2021? 3 steps to growing your list for free.

List 108

List VALS Email Opt-in 108

Brandpoint

JANUARY 12, 2022

Infographics encompass many styles to get ideas across, combining fascinating data and statistics with eye-pleasing design, as explained by Val Turgeon in this article on the Brandpoint blog.

VALS 123

VALS Sample Advertorial Census 123

Brandpoint

DECEMBER 5, 2018

Though grotesque, Brandpoint’s other blog writer Val Turgeon is a fan of “vomit” writing. Blog writing is fun. You get to tackle new subject matter, read some interesting sources and, who knows, maybe even include a Star Wars AND Simpsons reference in the same blog. But when you’re on the clock, sometimes speed and efficiency takes a backseat when it should be sitting shotgun.

Writing 86

Writing VALS Skype Barriers 86

Sprout Social

NOVEMBER 18, 2016

— Val Vesa (@adspedia) November 16, 2016. Marketers understand that the real value of social media isn’t represented in the data but rather in the analysis. The metrics that have real meaning will inform your overall strategy and impact your business’ bottom line. However, in order to accurately measure social ROI, you need to first identify the data and compile presentable reports with digestible social media metrics.

VALS 60

VALS Social Media Comparison CMO 60

Convert

NOVEMBER 17, 2021

The outcome was a relative +53% increase in leads (±28, p-val 0.0002). Interview with Jakub Linowski of GoodUI. Have you ever wondered why some people just seem to have a knack for CRO? It’s not just because they are good at setting up experiments.

VALS 52

VALS Aggregator Test A/B 52

Content Marketing Institute

MARCH 29, 2018

Val Swisher (in her talk Artificial Intelligence: Changing the Game for the Future of Content) similarly assured her audience that not all chatbots must be sophisticated like Siri or Alexa. “A “Technology is outpacing our ability to comprehend what we can do with it.”. These words from this year’s Intelligent Content Conference emcee Robert Rose, CMI’s chief strategy advisor, no doubt resonate if you’ve been in marketing for more than a week.

Marketing AI 81

Marketing AI Conference Content Marketing VALS 81

Hubspot

MARCH 27, 2018

Val Geisler @Lovevalgeisler. Val is a email strategist and copywriter, and helps B2C businesses focused on MRR increase conversions through email. Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team's Slack channel. It didn't take long for someone to comment that barely one-fourth of the experts featured in the article were women.

VALS 61

VALS Hubspot Advertising Agency Startup 61

Content Standard

OCTOBER 22, 2015

Take Val Swisher’s advice, founder and CEO of Content Rules: “The only way to sell anything to management is through ROI. Improved performance metrics are showing the value of content marketing better than ever, and management is buying in—literally. A new report shows that content budgets at major companies are seeing significant growth as those brands realize the importance of content to their overall marketing goals.

VALS 40

VALS Trust Forrester Buy 40

Sprout Social

APRIL 14, 2017

— Val Vesa (@adspedia) April 12, 2017. Due to the nature of their jobs, social media marketing professional have a clear understanding of personal branding and its positive impact on an organization. While a social marketers number one priority is maintaining the social presence for the organization they represent, sharing social best practices with colleagues can help your brand raise awareness, improve community relations and positively impact recruiting efforts.

Social 49

Social VALS Hashtag Personalization 49

Onalytica B2B

FEBRUARY 17, 2016

Below you can see another network map created with our Influencer Relationship Management software (IRM) showing the #3 Influencers Val Afshar at the centre, and the conversations to and from the different influencers in his field. The Internet of Things (IoT) is the term used to describe the networking of physical objects, such as consumer electronic devices, vehicles, buildings, air conditioners, heating systems and other items.

Terms and Conditions 84

Terms and Conditions VALS Brand Branding 84

Unbounce

JANUARY 14, 2020

Val Geisler , email expert at FixMyChurn, offers this advice: Landing pages help you be super specific with your audience, and they help your audience feel seen and heard. We’ve all had it happen.

Landing Page 97

Landing Page Ecommerce VALS Email 97

Litmus

JANUARY 24, 2020

Hi, Val. In this episode of Delivering, host Jason Rodriguez interviews his wife, Valerie, about all things email in an attempt to better understand how the average subscriber thinks about email marketing, design, interactivity, privacy, and more. Episode Transcript. Valerie Jackson.

VALS 66

VALS Email Spam Privacy 66

Unbounce

JULY 30, 2019

” (She and Val Geisler recently teamed up for a webinar on writing copy for holiday emails , so she has a lot to say on the subject.). Don’t let our header image fool you. Christmas is not right around the corner. The holiday shopping season is not upon us. You’ve got oodles of sunny summer days ahead before you need to start worrying about untangling the lights, trimming the turkey, or leaving presents under the tree. Thank goodness!).

Landing Page 68

Landing Page Bundling Urgency VALS 68

The ROI Guy

FEBRUARY 4, 2009

Microsoft Virtualization with Hyper-V - better val. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Visistat 40

Visistat VALS ROI Gartner 40

The ROI Guy

FEBRUARY 4, 2009

Microsoft Virtualization with Hyper-V - better val. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Wednesday, February 04, 2009 Microsoft Virtualization with Hyper-V - better value?

Visistat 40

Visistat VALS Gartner Environment 40

The ROI Guy

FEBRUARY 4, 2009

Microsoft Virtualization with Hyper-V - better val. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Visistat 40

Visistat VALS BtoB SMB 40