Take Val Swisher’s advice, founder and CEO of Content Rules: “The only way to sell anything to management is through ROI. Improved performance metrics are showing the value of content marketing better than ever, and management is buying in—literally. MORE

This post, and the book Global Content Strategy – A Primer, by Val Swisher can help you learn those lessons. The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. MORE

When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. Second, Val celebrated the small victories. MORE

There are three steps to adding val u e. What is All This Talk about Added Value? A mind is like an umbrella, it must be opened to work…. MORE

Featuring luminaries such as Pulizzi, Val Swisher, and Michael Brenner, next year’s predictions include: At least 3 Fortune 500 brands will hire a Chief Content Officer. . December is traditionally a time for reflection, analyzing, and improvement. MORE

Microsoft Virtualization with Hyper-V - better val. MORE

In 2013 inbound marketing has been the talk of the town. But why? Here are just a few reasons. B2B customers are not sitting around waiting for someone to get in touch – they are out doing their own research. MORE

Microsoft Virtualization with Hyper-V - better val. MORE

Below you can see another network map created with our Influencer Relationship Management software (IRM) showing the #3 Influencers Val Afshar at the centre, and the conversations to and from the different influencers in his field. MORE

Microsoft Virtualization with Hyper-V - better val. MORE

Tasked with devising a marketing campaign to save a local library what would you do? Picture this. There’s a small public library that’s faced with the threat of closure – and it’s last chance saloon. MORE

This post, and the book Global Content Strategy – A Primer, by Val Swisher can help you learn those lessons. The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. MORE