InsideView Sales Stars Named Finalists for Women in Sales Awards

InsideView

It’s no coincidence that Kelsey and Val work together on our sales development team. SDRs build the foundational pipeline for our account execs, and Kelsey and Val have worked closely together to build one of the best SDR teams in the business. . Val is a finalist for Best Inside Sales.

Create Customer Content in Multiple Languages

Avitage

This post, and the book Global Content Strategy – A Primer, by Val Swisher can help you learn those lessons. The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. It’s also an example of how new requirements raise the importance of the ability to scale content operations. Content in multiple languages isn’t new.

VALS 146
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Deliver Customer Content in Multiple Languages

Avitage

This post, and the book Global Content Strategy – A Primer, by Val Swisher can help you learn those lessons. The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. It’s also an example of how new requirements raise the importance of the ability to scale content operations. Content in multiple languages isn’t new.

VALS 139

Supercharge Your Onboarding Emails: Webinar Recording + Q&A

Litmus

In this webinar, onboarding email expert Val Geisler and the Litmus team review welcome emails from your peers and provide hands-on copywriting suggestions, design feedback, and strategic takeaways that you can apply to your own campaign. Val Geisler: Real time is best. Val: I’d argue that email is an engagement tool as much as it is a revenue generating tool. Jason: Totally agree with Val here. Val: This sounds like an ecommerce company.

VALS 52

Attributing Campaigns to Sales Opportunities in Marketo

FunnelEnvy

return (val undefined || val == null || val.length <= 0) ? I’m writing this because it’s the year 2020 and we’re still having trouble attributing onsite campaigns/testing to Marketo MQLs/Opportunities/Revenue.

Keep Customers and Build Brand Love with Email: Webinar Recording + Q&A

Litmus

In this webinar, we teamed up with Mike Nelson from Really Good Emails and Val Geisler from Fix My Churn to share email strategies on how to get customers to buy again, ask customers to come back when the time is right, and build deeper relationships through nurturing. Lyla Rozelle : Val and Mike both mentioned telling stories or elevating customer stories and I think this is a great tactic. Lyla Rozelle : Val offered some great advice—ask if you can test it!

VALS 45

Creating Internal Buy-In for Inbound Marketing in Higher Education

Hubspot

When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. We talked with Val and she walked us through three tips for creating internal buy-in. As Val put it, “This is where marketing is headed in terms of creating awareness.” Second, Val celebrated the small victories.

Demand Science Group Acquires Cobena and Adds to Executive Team as it Enters Next Level of Market Growth

PureB2B

By leveraging on DSG’s vast network of clients, we are looking forward to developing AI powered platforms to help drive growth and performance in this period of great uncertainty in business,” said Francis del Val, President and Co-founder of Cobena Business Analytics & Strategy, Inc.

Email Marketing Certification: Welcome the First Litmus-Certified Email Pros

Litmus

Val Geisler. Ongoing education is important for email professionals to not only grow their skills but also their careers. Litmus now offers email marketing certification for both marketers and designers.

Email 72

Our Favorite Trends from Litmus Live

Litmus

With the help of email mastermind Val Geisler , we looked at a number of campaigns and discussed how to supercharge your welcome and onboarding emails. We’re thrilled that Val decided to join us at Litmus Live this year to dig really deep into the topic of onboarding and lifecycle emails. Every time a new year of Litmus Live conferences rolls around, we get nostalgic at Litmus.

VALS 50

Hero Content: Include These 5 Things to Make an Impact

Content4Demand

Then, use a third-party tool or platform to val idate what you’re hearing. Hero content is a marketing gift that keeps on giving.

VALS 70

CMWorld in Review: people, personas, PAC-MAN and taco trucks

NetLine

Following on from this data, our pal Val (can’t leave a rhyming opportunity on the table) took the floor to discuss how she and her team at ITProTV deployed a content syndication strategy for the B2B side of their business. Valerie explained her method of measurement to determine ROI of content marketing strategies – pipeline generated in a given time frame as well as percent of business closed from that pipeline helps Val understand what’s working and where to tweak.

VALS 52

Level Up Your Email Skills: What You’ll Learn at our Litmus Live 2019 Workshops

Litmus

That’s why we’re thrilled to have email guru Val Geisler join us in Boston and San Francisco with her workshop, From Onboarding to Re-Engagement: Driving Business with Lifecycle Campaigns. CEO of Fix My Churn, Val Geisler, will cover: The what, why, when, and how of crafting email campaigns that address the needs of your customers at the exact right time. One of the truly great things about Litmus Live is the opportunity to learn from leading experts in the email marketing industry.

VALS 47

Email inspiration: 16 places to look for exciting email examples

Litmus

The Open Rates Newsletter from Val Geisler. Looking for some fresh ideas for your email program? You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design.

Email 76

#SproutChat Recap: Collaborating With Multiple Team Members

Sprout Social

Val Vesa (@adspedia) May 3, 2017. From multiple people responding to social posts to several stakeholders creating and planning content, collaborating on social can be a challenge. Luckily there are several strategies that help make sure wires don’t get crossed. In this week’s #SproutChat we discussed some tried and true tips for maintaining consistency on social accounts.

VALS 41

Black Friday Isn’t Dead. Here’s How to Win More Online Sales in 2020

Unbounce

Val Geisler, CEO of Fix My Churn , pointed out on Twitter what happens when you repeatedly try to push the same deal to shoppers. How To Become A Discount Brand In 10 Emails Or Less: pic.twitter.com/xeialSKfdc — Val Geisler (@lovevalgeisler) February 18, 2020.

VALS 111

5 Tips for Creating Great Onboarding Emails

Litmus

We’ve compiled in-depth analysis and insight from the Litmus team and onboarding email expert Val Geisler on eight emails submitted by the Litmus Community in our Live Optimization Notebook on Welcome and Onboarding Emails that can help you get started. When it comes to new subscribers, first impressions speak volumes. Your first outreach sets expectations for the new relationship, and how you go about it matters.

VALS 60

2021 Marketing Predictions: What Are The Experts Expecting?

Brandpoint

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. After a year like 2020, it’s hard to want to get into the prediction business. I can’t say I personally had any clue that this last year would turn out like, well … you know.

VALS 120

Litmus Picks: Our Favorite Webinars of 2018

Litmus

Many excited email geeks tuned in while a few of us Litmus folks and our good friend and email expert Val Geisler optimized as many onboarding and welcome campaigns as we possibly could in an hour. Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails. Many of that webinars were built around insights and trends from our 2018 State of Email Survey.

VALS 51

Optimize audience engagement on your posts with Sprout’s ViralPost® send time technology

Sprout Social

Val Vesa (@adspedia) September 7, 2018. As the world continues to grapple with the uncertainty of living during a global pandemic, one thing is for certain: consumer behavior has changed.

59 Female Marketing and Growth Experts You Should be Following

Hubspot

Val Geisler @Lovevalgeisler. Val is a email strategist and copywriter, and helps B2C businesses focused on MRR increase conversions through email. Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team's Slack channel. It didn't take long for someone to comment that barely one-fourth of the experts featured in the article were women.

VALS 61

Trusted Content Marketing Metrics to Get Leadership Buy-In

Content Standard

Take Val Swisher’s advice, founder and CEO of Content Rules: “The only way to sell anything to management is through ROI. Improved performance metrics are showing the value of content marketing better than ever, and management is buying in—literally. A new report shows that content budgets at major companies are seeing significant growth as those brands realize the importance of content to their overall marketing goals.

VALS 40

How to grow your email list for free in 2021

ConvertKit

For more ideas on providing value, check out this article by email marketing expert and ConvertKit contributor, Val Geisler: “ How to Grow Your Email List Like a SaaS Company.”. Jump ahead. Why focus on growing your email list in 2021? 3 steps to growing your list for free.

List 81

Don’t Fear Chatbots If You Have a Rich Content Strategy

Content Marketing Institute

NLP-based bots are the front ends to more sophisticated cognitive systems, as Val Swisher explained in a presentation on natural language processing at the Intelligent Content Conference. A natural language processor works by looking at each and every sentence and figuring out all the different parts of speech so it can understand the meaning and intent of that sentence,” Val explains.

VALS 47

4 Cold Sales Email Templates That Drive Leads (And Why They Worked)

Leadfeeder

This template was authored by Val Geisler to reach out to B2C SaaS founders who would be a good fit for her customer onboarding product. Val says she “uses this template at least twice a week and I get a reply 8/10 times”! We talked dozens of founders, sales reps, and consultants, and asked them to share their best cold sales email templates with us. Among all of the responses we received, we found 4 that stood out to us and had a common theme: They were personalized in some way.

VALS 76

How to Write Blogs Faster (Without Sacrificing Quality)

Brandpoint

Though grotesque, Brandpoint’s other blog writer Val Turgeon is a fan of “vomit” writing. Blog writing is fun. You get to tackle new subject matter, read some interesting sources and, who knows, maybe even include a Star Wars AND Simpsons reference in the same blog. But when you’re on the clock, sometimes speed and efficiency takes a backseat when it should be sitting shotgun.

Not Using Landing Pages in Your Ecommerce Email Marketing? Here’s Why You Should

Unbounce

Val Geisler , email expert at FixMyChurn, offers this advice: Landing pages help you be super specific with your audience, and they help your audience feel seen and heard. We’ve all had it happen.

#SproutChat Recap: Identifying Your Metrics & Goals on Social

Sprout Social

Val Vesa (@adspedia) November 16, 2016. Marketers understand that the real value of social media isn’t represented in the data but rather in the analysis. The metrics that have real meaning will inform your overall strategy and impact your business’ bottom line. However, in order to accurately measure social ROI, you need to first identify the data and compile presentable reports with digestible social media metrics.

VALS 51

Chatbots, AI, and Context: Top Takeaways From Intelligent Content Conference

Content Marketing Institute

Val Swisher (in her talk Artificial Intelligence: Changing the Game for the Future of Content) similarly assured her audience that not all chatbots must be sophisticated like Siri or Alexa. “A “Technology is outpacing our ability to comprehend what we can do with it.”. These words from this year’s Intelligent Content Conference emcee Robert Rose, CMI’s chief strategy advisor, no doubt resonate if you’ve been in marketing for more than a week.

IoT 2016: Top 100 Influencers and Brands

Onalytica B2B

Below you can see another network map created with our Influencer Relationship Management software (IRM) showing the #3 Influencers Val Afshar at the centre, and the conversations to and from the different influencers in his field. The Internet of Things (IoT) is the term used to describe the networking of physical objects, such as consumer electronic devices, vehicles, buildings, air conditioners, heating systems and other items.

#SproutChat Recap: How to Teach Your Colleagues Personal Branding

Sprout Social

Val Vesa (@adspedia) April 12, 2017. Due to the nature of their jobs, social media marketing professional have a clear understanding of personal branding and its positive impact on an organization. While a social marketers number one priority is maintaining the social presence for the organization they represent, sharing social best practices with colleagues can help your brand raise awareness, improve community relations and positively impact recruiting efforts.

VALS 44

4 Cold Sales Email Templates That Drive Leads (And Why They Worked)

Leadfeeder

This template was authored by Val Geisler to reach out to B2C SaaS founders who would be a good fit for her customer onboarding product. Val says she “uses this template at least twice a week and I get a reply 8/10 times”! We talked dozens of founders, sales reps, and consultants, and asked them to share their best cold sales email templates with us. Among all of the responses we received, we found 4 that stood out to us and had a common theme: They were personalized in some way.

VALS 40

4 Cold Sales Email Templates That Drive Leads (And Why They Worked)

Leadfeeder

This template was authored by Val Geisler to reach out to B2C SaaS founders who would be a good fit for her customer onboarding product. Val says she “uses this template at least twice a week and I get a reply 8/10 times”! We talked dozens of founders, sales reps, and consultants, and asked them to share their best cold sales email templates with us. Among all of the responses we received, we found 4 that stood out to us and had a common theme: They were personalized in some way.

VALS 40

Delivering Episode 14: How does an average subscriber think about email?

Litmus

Hi, Val. In this episode of Delivering, host Jason Rodriguez interviews his wife, Valerie, about all things email in an attempt to better understand how the average subscriber thinks about email marketing, design, interactivity, privacy, and more. Episode Transcript. Valerie Jackson.

VALS 63

Christmas in July! Create Smarter Ecomm Landing Pages for the Holidays

Unbounce

” (She and Val Geisler recently teamed up for a webinar on writing copy for holiday emails , so she has a lot to say on the subject.). Don’t let our header image fool you. Christmas is not right around the corner. The holiday shopping season is not upon us. You’ve got oodles of sunny summer days ahead before you need to start worrying about untangling the lights, trimming the turkey, or leaving presents under the tree. Thank goodness!).

4 modelos de e-mails de prospecção de vendas que estimulam a geração de clientes potenciais (e por que eles funcionam)

Leadfeeder

Este modelo foi criado por Val Geisler para contatar gestores de empresas de SaaS B2C que se enquadrassem ao seu produto de integração de clientes. Val diz que ela “usa este modelo pelo menos duas vezes por semana e recebe uma respostas para 8 de cada 10 e-mails”! Falamos com dezenas de fundadores, representantes de vendas e consultores, e pedimos a eles que compartilhassem seus melhores modelos de e-mails de captação de clientes conosco.

VALS 40

Tom Pisello: The ROI Guy: VMware launches new version of ROI / TCO.

The ROI Guy

Microsoft Virtualization with Hyper-V - better val. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.