Litmus

SEPTEMBER 30, 2020

Val Geisler. Sarah Fargusson. Shani Nestingen. Sharon Dzilvelis. Stacie Aitchison. Stephen Rust. Steven Martins. Taylor Schena. Thomas Defossez. Thomas Eckhart. Tooba Faheem. Tracie Hamby. Wilbert Heinen. Zoe Anderson. These folks are certified as both email designers and marketers. Extra kudos to them! Want to become certified, too?

Email Marketing 126

Email Marketing VALS Multi-Channel Marketing & Strategy 126

Unbounce

OCTOBER 22, 2020

Val Geisler, CEO of Fix My Churn , pointed out on Twitter what happens when you repeatedly try to push the same deal to shoppers. How To Become A Discount Brand In 10 Emails Or Less: pic.twitter.com/xeialSKfdc — Val Geisler (@lovevalgeisler) February 18, 2020.

Bundling 145

Bundling VALS Landing Pages eCommerce 145

Top Rank Marketing

SEPTEMBER 20, 2023

Ross School of Business Amber Naslund @AmberCadabra Enterprise Sales Leader, Marketing Solutions, LinkedIn* Derek Thompson @DKThomp Writer & Editor, The Atlantic Avinash Kaushik @avinash Chief Strategy Officer, Croud Melanie Deziel @mdeziel Speaker & Consultant, StoryFuel Dennis Shiao @dshiao Founder and Head of Retention, Attention Retention (..)

B2B Marketing 138

B2B Marketing Enterprise Management Content Marketing VALS 138

Litmus

NOVEMBER 1, 2018

In this webinar, onboarding email expert Val Geisler and the Litmus team review welcome emails from your peers and provide hands-on copywriting suggestions, design feedback, and strategic takeaways that you can apply to your own campaign. Val Geisler: Real time is best. Jason: Totally agree with Val here. That would be awkward.

VALS 62

VALS Webinar Metrics Peer-to-peer Advertising Benchmark 62

Sprout Social

NOVEMBER 18, 2016

— Val Vesa (@adspedia) November 16, 2016. #SproutChat pic.twitter.com/ChrSyLiVZg. — Chris Norris (@CNorris_10) November 16, 2016. A4: and then they ask, ok we have n amounts of followers, DO THEY BUY? sproutchat. Continue to Educate Your Colleagues.

VALS 99

VALS Click Rate Social Media Comparison 99

Zoominfo

JULY 25, 2022

“Building a successful remote work culture is about getting the job done and trusting that people have the maturity and responsibility needed to accomplish their work goals,” says Val Kirilova, head of people and talent at Rockerbox, a remote-first company. Employers need to be clear about what employees need to accomplish.

Lead Ranking 130

Lead Ranking Work Management VALS Distribution 130

Litmus

MARCH 13, 2023

I also followed email marketing experts like Joanna Wiebe and Val Giesler. Folks like you ( Logan Baird ), Megan Boshuyzen , Matthew Smith , Val Geisler , and so many more not only listened but responded, helped out, and amplified my voice. I gotta thank Val Geisler for that.

Communities 73

Communities VALS Copywriting eCommerce 73

Litmus

JUNE 30, 2023

Meet Val Geisler : conversion & retention strategist and copywriter, and guest in this month’s Community Spotlight. Community happenings The email conference calendar was jam-packed this month with Email Innovations Summit (June 19th-21st) in Las Vegas and Salesforce Connections (June 7th-8th) in Chicago.

Email Marketing 86

Email Marketing VALS Marketing Management Marketing Proposals 86

Brandpoint

DECEMBER 3, 2020

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. However, I think we’re all about to go into 2021 with as solid of a plan as we can make after we had our world turned upside down. I asked some pros around the country what they were expecting to see as major trends next year.

Planning 156

Planning Paid Search Agency VALS Allocation 156

Content Marketing Institute

SEPTEMBER 5, 2018

NLP-based bots are the front ends to more sophisticated cognitive systems, as Val Swisher explained in a presentation on natural language processing at the Intelligent Content Conference. “The temperature right now in” is a fixed response. The city and temperature are variables. An NLP parses sentences into components.

CMS Development 96

CMS Development VALS Marketing AI Marketing & Strategy 96

Sprout Social

MAY 5, 2017

— Val Vesa (@adspedia) May 3, 2017. . — Sortis Marketing (@SortisMarketing) May 3, 2017. A1: It is much easier to do that if the social media team is kept in the loop with all marketing/brand changes and given notice #sproutchat. SproutChat [link]. — Maggie Bizzell (@MaggieBizz) May 3, 2017.

VALS 67

VALS Guidelines Planning Social Media 67

Sprout Social

APRIL 30, 2020

— Val Vesa (@adspedia) September 7, 2018. Tired of calculating or guessing the optimal send times for your social media posts? Shout-out to @SproutSocial and their feature enabling us to just do that via "magic" pic.twitter.com/BsrgfNnis1. Access Sprout’s free, industry-leading data.

Optimization 109

Optimization VALS Ideal Customer Profiles Custom Publishing 109

Litmus

JANUARY 3, 2019

In it, onboarding email expert Val Geisler and Litmus’s Chad S. We’re bringing the spirit of Live Optimization directly to you with this ebook. Learn from real-life onboarding emails, submitted by your peers.

Peer-to-peer 66

Peer-to-peer Optimization VALS Copywriting 66

Litmus

MARCH 5, 2021

The Open Rates Newsletter from Val Geisler. Whether that’s design, strategy, or things that make me go “hmmm,” these are the newsletters that help keep me on top of my email game: Not a Newsletter from Dan Oshinsky. Phrasee’s newsletter.

Examples 114

Examples VALS Newsletter Communities 114

Zoominfo

OCTOBER 20, 2021

I’ve definitely come across more people at least looking to work with organizations where it’s not five days a week in the office,” says Val Kirilova, head of people and talent at Rockerbox. “Being able to work remotely does seem like it’s an increasingly important factor for people who are considering changing roles.

Zoominfo 130

Zoominfo Marketing & Strategy VALS Work Management 130

Litmus

MAY 31, 2019

With the help of email mastermind Val Geisler , we looked at a number of campaigns and discussed how to supercharge your welcome and onboarding emails. We’re thrilled that Val decided to join us at Litmus Live this year to dig really deep into the topic of onboarding and lifecycle emails.

VALS 58

VALS Trends Conference Webinar Metrics 58

Sprout Social

APRIL 14, 2017

— Val Vesa (@adspedia) April 12, 2017. . — nicole (@nicolemaries__) April 12, 2017. A1: Be social! Be active, relevant, respectful. Don't spam and TAG people/services you speak about. Brings you on their radar. SproutChat.

Personalization 80

Personalization VALS Branding Brand Identity 80

Litmus

JUNE 16, 2020

In this webinar, we teamed up with Mike Nelson from Really Good Emails and Val Geisler from Fix My Churn to share email strategies on how to get customers to buy again, ask customers to come back when the time is right, and build deeper relationships through nurturing. Lyla Rozelle : Val offered some great advice—ask if you can test it!

VALS 51

VALS Webinar Metrics Ad Building Branding 51

Hubspot

MARCH 27, 2018

Val Geisler @Lovevalgeisler. Val is a email strategist and copywriter, and helps B2C businesses focused on MRR increase conversions through email. Jes Kirkwood @Jeskirkwood. Jes is the founder and Managing Director at marketHER.org , and helps drive organic growth for B2B tech companies, including InVision and Contently.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

NetLine

SEPTEMBER 20, 2018

Following on from this data, our pal Val (can’t leave a rhyming opportunity on the table) took the floor to discuss how she and her team at ITProTV deployed a content syndication strategy for the B2B side of their business. In the first 5 months using NetLine , that figure was 1,560%.

VALS 58

VALS Cost per Lead Top of Funnel CPL 58

FunnelEnvy

MARCH 22, 2020

return (val undefined || val == null || val.length <= 0) ? true : false; }. function key(obj) {. return Object.keys(obj).map(function(k) map(function(k) { return k + "" + obj[k]; }).join(""); join(""); }. function distinct(arr) {. var result = arr.reduce(function(acc, e) {.

Marketo 52

Marketo VALS Campaigns Marketing Analytics Tools 52

Brandpoint

DECEMBER 5, 2018

Though grotesque, Brandpoint’s other blog writer Val Turgeon is a fan of “vomit” writing. Again, insert a comment and highlight the text to remind you to go back at a later time. It’s important to JUST KEEP WRITING.

VALS 107

VALS Barriers Skype Wikipedia 107

Unbounce

JANUARY 14, 2020

Val Geisler , email expert at FixMyChurn, offers this advice: Landing pages help you be super specific with your audience, and they help your audience feel seen and heard. Don’t make the mistake of promising a discount in an email without also mentioning it on the landing page.

Landing Pages 145

Landing Pages eCommerce Email Marketing Click Rate 145

Litmus

FEBRUARY 15, 2019

We’ve compiled in-depth analysis and insight from the Litmus team and onboarding email expert Val Geisler on eight emails submitted by the Litmus Community in our Live Optimization Notebook on Welcome and Onboarding Emails that can help you get started. Download the free ebook ?.

Peer-to-peer 76

Peer-to-peer Tips VALS Ideal Customer Profiles 76

Content Marketing Institute

MARCH 29, 2018

Val Swisher (in her talk Artificial Intelligence: Changing the Game for the Future of Content) similarly assured her audience that not all chatbots must be sophisticated like Siri or Alexa. Wanna build a bot? Think about what’s unique to your org and what you can do. GavinAustinSays #intelcontent Click To Tweet.

Marketing AI 111

Marketing AI Conference Top of Funnel VALS 111

Litmus

JUNE 7, 2019

That’s why we’re thrilled to have email guru Val Geisler join us in Boston and San Francisco with her workshop, From Onboarding to Re-Engagement: Driving Business with Lifecycle Campaigns. From Onboarding to Re-Engagement: Driving Business with Lifecycle Campaigns. Level: For Everyone. Get your ticket ?.

VALS 54

VALS Paid Search Agency Enterprise Management Conference 54

PureB2B

SEPTEMBER 1, 2020

By leveraging on DSG’s vast network of clients, we are looking forward to developing AI powered platforms to help drive growth and performance in this period of great uncertainty in business,” said Francis del Val, President and Co-founder of Cobena Business Analytics & Strategy, Inc.

Top of Funnel 62

Top of Funnel Enterprise Management VALS Marketing Management 62

Content4Demand

AUGUST 25, 2020

Then, use a third-party tool or platform to val idate what you’re hearing. In the world of the buyer’s journey, this would be the “awareness stage” or TOFU. Ask internal SMEs and sales teams about the trends and business issues they’re hearing about in their conversations.

Top of Funnel 70

Top of Funnel VALS Case Studies Case Study 70

ConvertKit

NOVEMBER 20, 2020

For more ideas on providing value, check out this article by email marketing expert and ConvertKit contributor, Val Geisler: “ How to Grow Your Email List Like a SaaS Company.”. Pay attention to what your audience wants by tracking open rates and clicks. Don’t just be promotional, give value more than you sell. Clean your list.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Litmus

DECEMBER 18, 2018

Many excited email geeks tuned in while a few of us Litmus folks and our good friend and email expert Val Geisler optimized as many onboarding and welcome campaigns as we possibly could in an hour. It’s always been one of our most successful sessions at events, so we thought it’d be fun to bring to everyone online. Turns out we were right.

Webinar Metrics 61

Webinar Metrics VALS Budget Programs Customer Surveys 61

BenchmarkONE

NOVEMBER 11, 2021

Val Razo is a freelance SMM consultant who helps small and medium businesses promote their products and services online. What is more, people have high demands, which means brands should be ready to provide outstanding social customer care to stand out from the crowd and keep their target audience satisfied. Author Bio.

Ideal Customer Profiles 82

Ideal Customer Profiles Tips Customer Satisfaction VALS 82

Hubspot

MARCH 17, 2015

When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. We talked with Val and she walked us through three tips for creating internal buy-in. 1) Communicate Openly.

VALS 28

VALS Education Inbound Marketing Buy 28

Litmus

JANUARY 23, 2024

Whether that’s design, strategy, or things that make me go “hmmm,” these are the newsletters that help keep me on top of my email game: Not a Newsletter from Dan Oshinsky The Open Rates Newsletter from Val Geisler Phrasee’s newsletter And well, before I worked at Litmus, the Litmus blog was my go-to for inspiration.

Examples 96

Examples VALS Newsletter Design 96

Convert

NOVEMBER 17, 2021

The outcome was a relative +53% increase in leads (±28, p-val 0.0002). The variation included everything we knew at that time about improving forms, copy and lead forms based on our own limited experience. This is my first experiment that got me hooked. As far as a resource, I love learning from what others are testing.

VALS 52

VALS Aggregators Validation Sample 52

Content Standard

OCTOBER 22, 2015

Take Val Swisher’s advice, founder and CEO of Content Rules: “The only way to sell anything to management is through ROI. Tips to Build Your Pitch. Building a case for content isn’t rocket science. As Intelligence Content notes , experts have clear guidelines to bolster your odds of winning over management.

Trust Marketing 40

Trust Marketing Buy VALS Content Marketing 40

Unbounce

JULY 30, 2019

” (She and Val Geisler recently teamed up for a webinar on writing copy for holiday emails , so she has a lot to say on the subject.). Lianna Patch agrees the challenge lies in “effectively changing your approach from ‘Buy this, it’ll make you feel good’ to ‘Buy the feeling of giving a great gift.'”

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Conversica

AUGUST 15, 2021

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VALS 40

VALS Stats 40