Expert insights. Personalized for you.
This post, and the book Global Content Strategy – A Primer, by Val Swisher can help you learn those lessons. The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. It’s also an example of how new requirements raise the importance of the ability to scale content operations. Content in multiple languages isn’t new. MORE
That’s why we’re thrilled to have email guru Val Geisler join us in Boston and San Francisco with her workshop, From Onboarding to Re-Engagement: Driving Business with Lifecycle Campaigns. CEO of Fix My Churn, Val Geisler, will cover: The what, why, when, and how of crafting email campaigns that address the needs of your customers at the exact right time. One of the truly great things about Litmus Live is the opportunity to learn from leading experts in the email marketing industry. MORE
— Val Vesa (@adspedia) November 16, 2016. Marketers understand that the real value of social media isn’t represented in the data but rather in the analysis. The metrics that have real meaning will inform your overall strategy and impact your business’ bottom line. However, in order to accurately measure social ROI, you need to first identify the data and compile presentable reports with digestible social media metrics. MORE
Following on from this data, our pal Val (can’t leave a rhyming opportunity on the table) took the floor to discuss how she and her team at ITProTV deployed a content syndication strategy for the B2B side of their business. Valerie explained her method of measurement to determine ROI of content marketing strategies – pipeline generated in a given time frame as well as percent of business closed from that pipeline helps Val understand what’s working and where to tweak. MORE
Este modelo foi criado por Val Geisler para contatar gestores de empresas de SaaS B2C que se enquadrassem ao seu produto de integração de clientes. Val diz que ela “usa este modelo pelo menos duas vezes por semana e recebe uma respostas para 8 de cada 10 e-mails”! Falamos com dezenas de fundadores, representantes de vendas e consultores, e pedimos a eles que compartilhassem seus melhores modelos de e-mails de captação de clientes conosco. MORE
It’s no coincidence that Kelsey and Val work together on our sales development team. SDRs build the foundational pipeline for our account execs, and Kelsey and Val have worked closely together to build one of the best SDR teams in the business. . Val is a finalist for Best Inside Sales. MORE
— Val Vesa (@adspedia) May 3, 2017. From multiple people responding to social posts to several stakeholders creating and planning content, collaborating on social can be a challenge. Luckily there are several strategies that help make sure wires don’t get crossed. In this week’s #SproutChat we discussed some tried and true tips for maintaining consistency on social accounts. MORE
This template was authored by Val Geisler to reach out to B2C SaaS founders who would be a good fit for her customer onboarding product. Val says she “uses this template at least twice a week and I get a reply 8/10 times”! We talked dozens of founders, sales reps, and consultants, and asked them to share their best cold sales email templates with us. Among all of the responses we received, we found 4 that stood out to us and had a common theme: They were personalized in some way. MORE
Hi, Val. In this episode of Delivering, host Jason Rodriguez interviews his wife, Valerie, about all things email in an attempt to better understand how the average subscriber thinks about email marketing, design, interactivity, privacy, and more. Episode Transcript. Valerie Jackson. MORE
Val Geisler @Lovevalgeisler. Val is a email strategist and copywriter, and helps B2C businesses focused on MRR increase conversions through email. Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team's Slack channel. It didn't take long for someone to comment that barely one-fourth of the experts featured in the article were women. MORE
This template was authored by Val Geisler to reach out to B2C SaaS founders who would be a good fit for her customer onboarding product. Val says she “uses this template at least twice a week and I get a reply 8/10 times”! We talked dozens of founders, sales reps, and consultants, and asked them to share their best cold sales email templates with us. Among all of the responses we received, we found 4 that stood out to us and had a common theme: They were personalized in some way. MORE
Microsoft Virtualization with Hyper-V - better val. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. MORE
This post, and the book Global Content Strategy – A Primer, by Val Swisher can help you learn those lessons. The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. It’s also an example of how new requirements raise the importance of the ability to scale content operations. Content in multiple languages isn’t new. MORE
” (She and Val Geisler recently teamed up for a webinar on writing copy for holiday emails , so she has a lot to say on the subject.). Don’t let our header image fool you. Christmas is not right around the corner. The holiday shopping season is not upon us. You’ve got oodles of sunny summer days ahead before you need to start worrying about untangling the lights, trimming the turkey, or leaving presents under the tree. Thank goodness!). MORE
NLP-based bots are the front ends to more sophisticated cognitive systems, as Val Swisher explained in a presentation on natural language processing at the Intelligent Content Conference. A natural language processor works by looking at each and every sentence and figuring out all the different parts of speech so it can understand the meaning and intent of that sentence,” Val explains. MORE
Though grotesque, Brandpoint’s other blog writer Val Turgeon is a fan of “vomit” writing. Blog writing is fun. You get to tackle new subject matter, read some interesting sources and, who knows, maybe even include a Star Wars AND Simpsons reference in the same blog. But when you’re on the clock, sometimes speed and efficiency takes a backseat when it should be sitting shotgun. MORE
When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. We talked with Val and she walked us through three tips for creating internal buy-in. As Val put it, “This is where marketing is headed in terms of creating awareness.” Second, Val celebrated the small victories. MORE
— Val Vesa (@adspedia) April 12, 2017. Due to the nature of their jobs, social media marketing professional have a clear understanding of personal branding and its positive impact on an organization. While a social marketers number one priority is maintaining the social presence for the organization they represent, sharing social best practices with colleagues can help your brand raise awareness, improve community relations and positively impact recruiting efforts. MORE
In this webinar, we teamed up with Mike Nelson from Really Good Emails and Val Geisler from Fix My Churn to share email strategies on how to get customers to buy again, ask customers to come back when the time is right, and build deeper relationships through nurturing. Lyla Rozelle : Val and Mike both mentioned telling stories or elevating customer stories and I think this is a great tactic. Lyla Rozelle : Val offered some great advice—ask if you can test it! MORE
By leveraging on DSG’s vast network of clients, we are looking forward to developing AI powered platforms to help drive growth and performance in this period of great uncertainty in business,” said Francis del Val, President and Co-founder of Cobena Business Analytics & Strategy, Inc. MORE
In this webinar, onboarding email expert Val Geisler and the Litmus team review welcome emails from your peers and provide hands-on copywriting suggestions, design feedback, and strategic takeaways that you can apply to your own campaign. Val Geisler: Real time is best. Val: I’d argue that email is an engagement tool as much as it is a revenue generating tool. Jason: Totally agree with Val here. Val: This sounds like an ecommerce company. MORE
Val Geisler , email expert at FixMyChurn, offers this advice: Landing pages help you be super specific with your audience, and they help your audience feel seen and heard. We’ve all had it happen. MORE
return (val undefined || val == null || val.length <= 0) ? I’m writing this because it’s the year 2020 and we’re still having trouble attributing onsite campaigns/testing to Marketo MQLs/Opportunities/Revenue. MORE
Val Swisher (in her talk Artificial Intelligence: Changing the Game for the Future of Content) similarly assured her audience that not all chatbots must be sophisticated like Siri or Alexa. “A “Technology is outpacing our ability to comprehend what we can do with it.”. These words from this year’s Intelligent Content Conference emcee Robert Rose, CMI’s chief strategy advisor, no doubt resonate if you’ve been in marketing for more than a week. MORE
— Val Vesa (@adspedia) September 7, 2018. As the world continues to grapple with the uncertainty of living during a global pandemic, one thing is for certain: consumer behavior has changed. MORE
With the help of email mastermind Val Geisler , we looked at a number of campaigns and discussed how to supercharge your welcome and onboarding emails. We’re thrilled that Val decided to join us at Litmus Live this year to dig really deep into the topic of onboarding and lifecycle emails. Every time a new year of Litmus Live conferences rolls around, we get nostalgic at Litmus. MORE
The Open Rates Newsletter from Val Geisler. Looking for some fresh ideas for your email program? You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design. MORE
We’ve compiled in-depth analysis and insight from the Litmus team and onboarding email expert Val Geisler on eight emails submitted by the Litmus Community in our Live Optimization Notebook on Welcome and Onboarding Emails that can help you get started. When it comes to new subscribers, first impressions speak volumes. Your first outreach sets expectations for the new relationship, and how you go about it matters. MORE
Val Geisler. Ongoing education is important for email professionals to not only grow their skills but also their careers. Litmus now offers email marketing certification for both marketers and designers. MORE
Take Val Swisher’s advice, founder and CEO of Content Rules: “The only way to sell anything to management is through ROI. Improved performance metrics are showing the value of content marketing better than ever, and management is buying in—literally. A new report shows that content budgets at major companies are seeing significant growth as those brands realize the importance of content to their overall marketing goals. MORE
Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. After a year like 2020, it’s hard to want to get into the prediction business. I can’t say I personally had any clue that this last year would turn out like, well … you know. MORE
Many excited email geeks tuned in while a few of us Litmus folks and our good friend and email expert Val Geisler optimized as many onboarding and welcome campaigns as we possibly could in an hour. Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails. Many of that webinars were built around insights and trends from our 2018 State of Email Survey. MORE
Below you can see another network map created with our Influencer Relationship Management software (IRM) showing the #3 Influencers Val Afshar at the centre, and the conversations to and from the different influencers in his field. The Internet of Things (IoT) is the term used to describe the networking of physical objects, such as consumer electronic devices, vehicles, buildings, air conditioners, heating systems and other items. MORE
For more ideas on providing value, check out this article by email marketing expert and ConvertKit contributor, Val Geisler: “ How to Grow Your Email List Like a SaaS Company.”. Jump ahead. Why focus on growing your email list in 2021? 3 steps to growing your list for free. MORE
This template was authored by Val Geisler to reach out to B2C SaaS founders who would be a good fit for her customer onboarding product. Val says she “uses this template at least twice a week and I get a reply 8/10 times”! We talked dozens of founders, sales reps, and consultants, and asked them to share their best cold sales email templates with us. Among all of the responses we received, we found 4 that stood out to us and had a common theme: They were personalized in some way. MORE
In it, onboarding email expert Val Geisler and Litmus’s Chad S. A great first impression often is the first crucial step to building a long-lasting relationship. It’s no different in email marketing. But creating effective welcome and onboarding emails is hard ! Many of your peers are facing the very same challenge, so let’s learn from each other with our first-ever Live Optimization Notebook. MORE
Then, use a third-party tool or platform to val idate what you’re hearing. Hero content is a marketing gift that keeps on giving. MORE
Val Geisler, CEO of Fix My Churn , pointed out on Twitter what happens when you repeatedly try to push the same deal to shoppers. How To Become A Discount Brand In 10 Emails Or Less: pic.twitter.com/xeialSKfdc — Val Geisler (@lovevalgeisler) February 18, 2020. MORE
VALS Related Topics 
InsideView
JUNE 17, 2021
It’s no coincidence that Kelsey and Val work together on our sales development team. SDRs build the foundational pipeline for our account execs, and Kelsey and Val have worked closely together to build one of the best SDR teams in the business. . Val is a finalist for Best Inside Sales.
Avitage
AUGUST 3, 2015
This post, and the book Global Content Strategy – A Primer, by Val Swisher can help you learn those lessons. The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. It’s also an example of how new requirements raise the importance of the ability to scale content operations. Content in multiple languages isn’t new.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Avitage
AUGUST 3, 2015
This post, and the book Global Content Strategy – A Primer, by Val Swisher can help you learn those lessons. The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. It’s also an example of how new requirements raise the importance of the ability to scale content operations. Content in multiple languages isn’t new.
Litmus
NOVEMBER 1, 2018
In this webinar, onboarding email expert Val Geisler and the Litmus team review welcome emails from your peers and provide hands-on copywriting suggestions, design feedback, and strategic takeaways that you can apply to your own campaign. Val Geisler: Real time is best. Val: I’d argue that email is an engagement tool as much as it is a revenue generating tool. Jason: Totally agree with Val here. Val: This sounds like an ecommerce company.
FunnelEnvy
MARCH 22, 2020
return (val undefined || val == null || val.length <= 0) ? I’m writing this because it’s the year 2020 and we’re still having trouble attributing onsite campaigns/testing to Marketo MQLs/Opportunities/Revenue.
Litmus
JUNE 16, 2020
In this webinar, we teamed up with Mike Nelson from Really Good Emails and Val Geisler from Fix My Churn to share email strategies on how to get customers to buy again, ask customers to come back when the time is right, and build deeper relationships through nurturing. Lyla Rozelle : Val and Mike both mentioned telling stories or elevating customer stories and I think this is a great tactic. Lyla Rozelle : Val offered some great advice—ask if you can test it!
Hubspot
MARCH 17, 2015
When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. We talked with Val and she walked us through three tips for creating internal buy-in. As Val put it, “This is where marketing is headed in terms of creating awareness.” Second, Val celebrated the small victories.
PureB2B
SEPTEMBER 1, 2020
By leveraging on DSG’s vast network of clients, we are looking forward to developing AI powered platforms to help drive growth and performance in this period of great uncertainty in business,” said Francis del Val, President and Co-founder of Cobena Business Analytics & Strategy, Inc.
Litmus
SEPTEMBER 30, 2020
Val Geisler. Ongoing education is important for email professionals to not only grow their skills but also their careers. Litmus now offers email marketing certification for both marketers and designers.
Litmus
MAY 31, 2019
With the help of email mastermind Val Geisler , we looked at a number of campaigns and discussed how to supercharge your welcome and onboarding emails. We’re thrilled that Val decided to join us at Litmus Live this year to dig really deep into the topic of onboarding and lifecycle emails. Every time a new year of Litmus Live conferences rolls around, we get nostalgic at Litmus.
Content4Demand
AUGUST 25, 2020
Then, use a third-party tool or platform to val idate what you’re hearing. Hero content is a marketing gift that keeps on giving.
|
NetLine
SEPTEMBER 20, 2018
Following on from this data, our pal Val (can’t leave a rhyming opportunity on the table) took the floor to discuss how she and her team at ITProTV deployed a content syndication strategy for the B2B side of their business. Valerie explained her method of measurement to determine ROI of content marketing strategies – pipeline generated in a given time frame as well as percent of business closed from that pipeline helps Val understand what’s working and where to tweak.
Litmus
JUNE 7, 2019
That’s why we’re thrilled to have email guru Val Geisler join us in Boston and San Francisco with her workshop, From Onboarding to Re-Engagement: Driving Business with Lifecycle Campaigns. CEO of Fix My Churn, Val Geisler, will cover: The what, why, when, and how of crafting email campaigns that address the needs of your customers at the exact right time. One of the truly great things about Litmus Live is the opportunity to learn from leading experts in the email marketing industry.
Litmus
MARCH 5, 2021
The Open Rates Newsletter from Val Geisler. Looking for some fresh ideas for your email program? You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design.
Sprout Social
MAY 5, 2017
— Val Vesa (@adspedia) May 3, 2017. From multiple people responding to social posts to several stakeholders creating and planning content, collaborating on social can be a challenge. Luckily there are several strategies that help make sure wires don’t get crossed. In this week’s #SproutChat we discussed some tried and true tips for maintaining consistency on social accounts.
Unbounce
OCTOBER 22, 2020
Val Geisler, CEO of Fix My Churn , pointed out on Twitter what happens when you repeatedly try to push the same deal to shoppers. How To Become A Discount Brand In 10 Emails Or Less: pic.twitter.com/xeialSKfdc — Val Geisler (@lovevalgeisler) February 18, 2020.
Litmus
FEBRUARY 15, 2019
We’ve compiled in-depth analysis and insight from the Litmus team and onboarding email expert Val Geisler on eight emails submitted by the Litmus Community in our Live Optimization Notebook on Welcome and Onboarding Emails that can help you get started. When it comes to new subscribers, first impressions speak volumes. Your first outreach sets expectations for the new relationship, and how you go about it matters.
Brandpoint
DECEMBER 3, 2020
Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. After a year like 2020, it’s hard to want to get into the prediction business. I can’t say I personally had any clue that this last year would turn out like, well … you know.
Litmus
DECEMBER 18, 2018
Many excited email geeks tuned in while a few of us Litmus folks and our good friend and email expert Val Geisler optimized as many onboarding and welcome campaigns as we possibly could in an hour. Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails. Many of that webinars were built around insights and trends from our 2018 State of Email Survey.
Sprout Social
APRIL 30, 2020
— Val Vesa (@adspedia) September 7, 2018. As the world continues to grapple with the uncertainty of living during a global pandemic, one thing is for certain: consumer behavior has changed.
Hubspot
MARCH 27, 2018
Val Geisler @Lovevalgeisler. Val is a email strategist and copywriter, and helps B2C businesses focused on MRR increase conversions through email. Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team's Slack channel. It didn't take long for someone to comment that barely one-fourth of the experts featured in the article were women.
Content Standard
OCTOBER 22, 2015
Take Val Swisher’s advice, founder and CEO of Content Rules: “The only way to sell anything to management is through ROI. Improved performance metrics are showing the value of content marketing better than ever, and management is buying in—literally. A new report shows that content budgets at major companies are seeing significant growth as those brands realize the importance of content to their overall marketing goals.
ConvertKit
NOVEMBER 20, 2020
For more ideas on providing value, check out this article by email marketing expert and ConvertKit contributor, Val Geisler: “ How to Grow Your Email List Like a SaaS Company.”. Jump ahead. Why focus on growing your email list in 2021? 3 steps to growing your list for free.
Content Marketing Institute
SEPTEMBER 5, 2018
NLP-based bots are the front ends to more sophisticated cognitive systems, as Val Swisher explained in a presentation on natural language processing at the Intelligent Content Conference. A natural language processor works by looking at each and every sentence and figuring out all the different parts of speech so it can understand the meaning and intent of that sentence,” Val explains.
Leadfeeder
NOVEMBER 15, 2017
This template was authored by Val Geisler to reach out to B2C SaaS founders who would be a good fit for her customer onboarding product. Val says she “uses this template at least twice a week and I get a reply 8/10 times”! We talked dozens of founders, sales reps, and consultants, and asked them to share their best cold sales email templates with us. Among all of the responses we received, we found 4 that stood out to us and had a common theme: They were personalized in some way.
Brandpoint
DECEMBER 5, 2018
Though grotesque, Brandpoint’s other blog writer Val Turgeon is a fan of “vomit” writing. Blog writing is fun. You get to tackle new subject matter, read some interesting sources and, who knows, maybe even include a Star Wars AND Simpsons reference in the same blog. But when you’re on the clock, sometimes speed and efficiency takes a backseat when it should be sitting shotgun.
Unbounce
JANUARY 14, 2020
Val Geisler , email expert at FixMyChurn, offers this advice: Landing pages help you be super specific with your audience, and they help your audience feel seen and heard. We’ve all had it happen.
Sprout Social
NOVEMBER 18, 2016
— Val Vesa (@adspedia) November 16, 2016. Marketers understand that the real value of social media isn’t represented in the data but rather in the analysis. The metrics that have real meaning will inform your overall strategy and impact your business’ bottom line. However, in order to accurately measure social ROI, you need to first identify the data and compile presentable reports with digestible social media metrics.
Content Marketing Institute
MARCH 29, 2018
Val Swisher (in her talk Artificial Intelligence: Changing the Game for the Future of Content) similarly assured her audience that not all chatbots must be sophisticated like Siri or Alexa. “A “Technology is outpacing our ability to comprehend what we can do with it.”. These words from this year’s Intelligent Content Conference emcee Robert Rose, CMI’s chief strategy advisor, no doubt resonate if you’ve been in marketing for more than a week.
Onalytica B2B
FEBRUARY 17, 2016
Below you can see another network map created with our Influencer Relationship Management software (IRM) showing the #3 Influencers Val Afshar at the centre, and the conversations to and from the different influencers in his field. The Internet of Things (IoT) is the term used to describe the networking of physical objects, such as consumer electronic devices, vehicles, buildings, air conditioners, heating systems and other items.
Sprout Social
APRIL 14, 2017
— Val Vesa (@adspedia) April 12, 2017. Due to the nature of their jobs, social media marketing professional have a clear understanding of personal branding and its positive impact on an organization. While a social marketers number one priority is maintaining the social presence for the organization they represent, sharing social best practices with colleagues can help your brand raise awareness, improve community relations and positively impact recruiting efforts.
Leadfeeder
NOVEMBER 15, 2017
This template was authored by Val Geisler to reach out to B2C SaaS founders who would be a good fit for her customer onboarding product. Val says she “uses this template at least twice a week and I get a reply 8/10 times”! We talked dozens of founders, sales reps, and consultants, and asked them to share their best cold sales email templates with us. Among all of the responses we received, we found 4 that stood out to us and had a common theme: They were personalized in some way.
Leadfeeder
NOVEMBER 15, 2017
This template was authored by Val Geisler to reach out to B2C SaaS founders who would be a good fit for her customer onboarding product. Val says she “uses this template at least twice a week and I get a reply 8/10 times”! We talked dozens of founders, sales reps, and consultants, and asked them to share their best cold sales email templates with us. Among all of the responses we received, we found 4 that stood out to us and had a common theme: They were personalized in some way.
Litmus
JANUARY 24, 2020
Hi, Val. In this episode of Delivering, host Jason Rodriguez interviews his wife, Valerie, about all things email in an attempt to better understand how the average subscriber thinks about email marketing, design, interactivity, privacy, and more. Episode Transcript. Valerie Jackson.
Unbounce
JULY 30, 2019
” (She and Val Geisler recently teamed up for a webinar on writing copy for holiday emails , so she has a lot to say on the subject.). Don’t let our header image fool you. Christmas is not right around the corner. The holiday shopping season is not upon us. You’ve got oodles of sunny summer days ahead before you need to start worrying about untangling the lights, trimming the turkey, or leaving presents under the tree. Thank goodness!).
Leadfeeder
NOVEMBER 15, 2017
Este modelo foi criado por Val Geisler para contatar gestores de empresas de SaaS B2C que se enquadrassem ao seu produto de integração de clientes. Val diz que ela “usa este modelo pelo menos duas vezes por semana e recebe uma respostas para 8 de cada 10 e-mails”! Falamos com dezenas de fundadores, representantes de vendas e consultores, e pedimos a eles que compartilhassem seus melhores modelos de e-mails de captação de clientes conosco.
The ROI Guy
FEBRUARY 4, 2009
Microsoft Virtualization with Hyper-V - better val. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.
146 
Let's personalize your content