INDUSTRY INSIGHTS YOUR PEERS ARE READING
Though grotesque, Brandpoint’s other blog writer Val Turgeon is a fan of “vomit” writing. Blog writing is fun. You get to tackle new subject matter, read some interesting sources and, who knows, maybe even include a Star Wars AND Simpsons reference in the same blog. MORE
This post, and the book Global Content Strategy – A Primer, by Val Swisher can help you learn those lessons. The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. MORE
When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. Second, Val celebrated the small victories. MORE
— Val Vesa (@adspedia) April 12, 2017. Due to the nature of their jobs, social media marketing professional have a clear understanding of personal branding and its positive impact on an organization. While a social marketers number one priority is maintaining the social presence for the organization they represent, sharing social best practices with colleagues can help your brand raise awareness, improve community relations and positively impact recruiting efforts. MORE
In this webinar, onboarding email expert Val Geisler and the Litmus team review welcome emails from your peers and provide hands-on copywriting suggestions, design feedback, and strategic takeaways that you can apply to your own campaign. Val Geisler: Real time is best. Val: I’d argue that email is an engagement tool as much as it is a revenue generating tool. Jason: Totally agree with Val here. Val: This sounds like an ecommerce company. MORE
Val Swisher (in her talk Artificial Intelligence: Changing the Game for the Future of Content) similarly assured her audience that not all chatbots must be sophisticated like Siri or Alexa. “A “Technology is outpacing our ability to comprehend what we can do with it.”. MORE
— Val Vesa (@adspedia) November 16, 2016. Marketers understand that the real value of social media isn’t represented in the data but rather in the analysis. The metrics that have real meaning will inform your overall strategy and impact your business’ bottom line. However, in order to accurately measure social ROI, you need to first identify the data and compile presentable reports with digestible social media metrics. MORE
Following on from this data, our pal Val (can’t leave a rhyming opportunity on the table) took the floor to discuss how she and her team at ITProTV deployed a content syndication strategy for the B2B side of their business. MORE
We’ve compiled in-depth analysis and insight from the Litmus team and onboarding email expert Val Geisler on eight emails submitted by the Litmus Community in our Live Optimization Notebook on Welcome and Onboarding Emails that can help you get started. MORE
— Val Vesa (@adspedia) May 3, 2017. From multiple people responding to social posts to several stakeholders creating and planning content, collaborating on social can be a challenge. Luckily there are several strategies that help make sure wires don’t get crossed. In this week’s #SproutChat we discussed some tried and true tips for maintaining consistency on social accounts. MORE
This template was authored by Val Geisler to reach out to B2C SaaS founders who would be a good fit for her customer onboarding product. Val says she “uses this template at least twice a week and I get a reply 8/10 times”! We talked dozens of founders, sales reps, and consultants, and asked them to share their best cold sales email templates with us. Among all of the responses we received, we found 4 that stood out to us and had a common theme: They were personalized in some way. MORE
Take Val Swisher’s advice, founder and CEO of Content Rules: “The only way to sell anything to management is through ROI. Improved performance metrics are showing the value of content marketing better than ever, and management is buying in—literally. MORE
Val Geisler @Lovevalgeisler. Val is a email strategist and copywriter, and helps B2C businesses focused on MRR increase conversions through email. Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team's Slack channel. MORE
This template was authored by Val Geisler to reach out to B2C SaaS founders who would be a good fit for her customer onboarding product. Val says she “uses this template at least twice a week and I get a reply 8/10 times”! We talked dozens of founders, sales reps, and consultants, and asked them to share their best cold sales email templates with us. Among all of the responses we received, we found 4 that stood out to us and had a common theme: They were personalized in some way. MORE
Microsoft Virtualization with Hyper-V - better val. MORE
Microsoft Virtualization with Hyper-V - better val. MORE
Many excited email geeks tuned in while a few of us Litmus folks and our good friend and email expert Val Geisler optimized as many onboarding and welcome campaigns as we possibly could in an hour. MORE
Below you can see another network map created with our Influencer Relationship Management software (IRM) showing the #3 Influencers Val Afshar at the centre, and the conversations to and from the different influencers in his field. MORE
Microsoft Virtualization with Hyper-V - better val. MORE
This template was authored by Val Geisler to reach out to B2C SaaS founders who would be a good fit for her customer onboarding product. Val says she “uses this template at least twice a week and I get a reply 8/10 times”! We talked dozens of founders, sales reps, and consultants, and asked them to share their best cold sales email templates with us. Among all of the responses we received, we found 4 that stood out to us and had a common theme: They were personalized in some way. MORE
In it, onboarding email expert Val Geisler and Litmus’s Chad S. A great first impression often is the first crucial step to building a long-lasting relationship. It’s no different in email marketing. But creating effective welcome and onboarding emails is hard ! Many of your peers are facing the very same challenge, so let’s learn from each other with our first-ever Live Optimization Notebook. MORE
This post, and the book Global Content Strategy – A Primer, by Val Swisher can help you learn those lessons. The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. MORE
NLP-based bots are the front ends to more sophisticated cognitive systems, as Val Swisher explained in a presentation on natural language processing at the Intelligent Content Conference. MORE
VALS Related Topics Avitage
AUGUST 3, 2015
This post, and the book Global Content Strategy – A Primer, by Val Swisher can help you learn those lessons. The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches.
Avitage
AUGUST 3, 2015
This post, and the book Global Content Strategy – A Primer, by Val Swisher can help you learn those lessons. The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches.
Litmus
NOVEMBER 1, 2018
In this webinar, onboarding email expert Val Geisler and the Litmus team review welcome emails from your peers and provide hands-on copywriting suggestions, design feedback, and strategic takeaways that you can apply to your own campaign. Val Geisler: Real time is best. Val: I’d argue that email is an engagement tool as much as it is a revenue generating tool. Jason: Totally agree with Val here. Val: This sounds like an ecommerce company.
Litmus
JANUARY 3, 2019
In it, onboarding email expert Val Geisler and Litmus’s Chad S. A great first impression often is the first crucial step to building a long-lasting relationship. It’s no different in email marketing. But creating effective welcome and onboarding emails is hard ! Many of your peers are facing the very same challenge, so let’s learn from each other with our first-ever Live Optimization Notebook.
Hubspot
MARCH 17, 2015
When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. Second, Val celebrated the small victories.
NetLine
SEPTEMBER 20, 2018
Following on from this data, our pal Val (can’t leave a rhyming opportunity on the table) took the floor to discuss how she and her team at ITProTV deployed a content syndication strategy for the B2B side of their business.
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Litmus
DECEMBER 18, 2018
Many excited email geeks tuned in while a few of us Litmus folks and our good friend and email expert Val Geisler optimized as many onboarding and welcome campaigns as we possibly could in an hour.
Sprout Social
MAY 5, 2017
— Val Vesa (@adspedia) May 3, 2017. From multiple people responding to social posts to several stakeholders creating and planning content, collaborating on social can be a challenge. Luckily there are several strategies that help make sure wires don’t get crossed. In this week’s #SproutChat we discussed some tried and true tips for maintaining consistency on social accounts.
Content Marketing Institute
SEPTEMBER 5, 2018
NLP-based bots are the front ends to more sophisticated cognitive systems, as Val Swisher explained in a presentation on natural language processing at the Intelligent Content Conference.
Hubspot
MARCH 27, 2018
Val Geisler @Lovevalgeisler. Val is a email strategist and copywriter, and helps B2C businesses focused on MRR increase conversions through email. Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team's Slack channel.
Content Standard
OCTOBER 22, 2015
Take Val Swisher’s advice, founder and CEO of Content Rules: “The only way to sell anything to management is through ROI. Improved performance metrics are showing the value of content marketing better than ever, and management is buying in—literally.
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Brandpoint
DECEMBER 5, 2018
Though grotesque, Brandpoint’s other blog writer Val Turgeon is a fan of “vomit” writing. Blog writing is fun. You get to tackle new subject matter, read some interesting sources and, who knows, maybe even include a Star Wars AND Simpsons reference in the same blog.
Content Marketing Institute
MARCH 29, 2018
Val Swisher (in her talk Artificial Intelligence: Changing the Game for the Future of Content) similarly assured her audience that not all chatbots must be sophisticated like Siri or Alexa. “A “Technology is outpacing our ability to comprehend what we can do with it.”.
Leadfeeder
NOVEMBER 15, 2017
This template was authored by Val Geisler to reach out to B2C SaaS founders who would be a good fit for her customer onboarding product. Val says she “uses this template at least twice a week and I get a reply 8/10 times”! We talked dozens of founders, sales reps, and consultants, and asked them to share their best cold sales email templates with us. Among all of the responses we received, we found 4 that stood out to us and had a common theme: They were personalized in some way.
Sprout Social
APRIL 14, 2017
— Val Vesa (@adspedia) April 12, 2017. Due to the nature of their jobs, social media marketing professional have a clear understanding of personal branding and its positive impact on an organization. While a social marketers number one priority is maintaining the social presence for the organization they represent, sharing social best practices with colleagues can help your brand raise awareness, improve community relations and positively impact recruiting efforts.
Sprout Social
NOVEMBER 18, 2016
— Val Vesa (@adspedia) November 16, 2016. Marketers understand that the real value of social media isn’t represented in the data but rather in the analysis. The metrics that have real meaning will inform your overall strategy and impact your business’ bottom line. However, in order to accurately measure social ROI, you need to first identify the data and compile presentable reports with digestible social media metrics.
Onalytica B2B
FEBRUARY 17, 2016
Below you can see another network map created with our Influencer Relationship Management software (IRM) showing the #3 Influencers Val Afshar at the centre, and the conversations to and from the different influencers in his field.
Leadfeeder
NOVEMBER 15, 2017
This template was authored by Val Geisler to reach out to B2C SaaS founders who would be a good fit for her customer onboarding product. Val says she “uses this template at least twice a week and I get a reply 8/10 times”! We talked dozens of founders, sales reps, and consultants, and asked them to share their best cold sales email templates with us. Among all of the responses we received, we found 4 that stood out to us and had a common theme: They were personalized in some way.
Leadfeeder
NOVEMBER 15, 2017
This template was authored by Val Geisler to reach out to B2C SaaS founders who would be a good fit for her customer onboarding product. Val says she “uses this template at least twice a week and I get a reply 8/10 times”! We talked dozens of founders, sales reps, and consultants, and asked them to share their best cold sales email templates with us. Among all of the responses we received, we found 4 that stood out to us and had a common theme: They were personalized in some way.
The ROI Guy
FEBRUARY 4, 2009
Microsoft Virtualization with Hyper-V - better val.
The ROI Guy
FEBRUARY 4, 2009
Microsoft Virtualization with Hyper-V - better val.
The ROI Guy
FEBRUARY 4, 2009
Microsoft Virtualization with Hyper-V - better val.
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