Class Shaping [WEBINAR]

Fathom

Attract the Right Students with Class Shaping. Join Fathom and Google’s Geoffrey King on October 7 at 1:30 ET for a discussion of how to use what we call ‘class shaping’ to attract the right students. You will learn: What class shaping is and why it’s important.

Class 165

Three Crucial Classes of Marketing Analytics Tools

Webbiquity

To help perform this analysis and answer these types of questions, marketers can utilize three broad classes of content marketing analytics tools. 8: Three Crucial Classes of Marketing Analytics Tools.

Class 206

Is your marketing technology strategy sole source or best-in-class?

Biznology

With few exceptions, your goal should be to have a sole source strategy or a best-in-class strategy. A best-in-class strategy, on the other hand, means that you will always choose the best component for each part of the stack, no matter where it is from. It could be that you tried to have a best-in-class strategy but that your components got bought up by sole source vendors. The post Is your marketing technology strategy sole source or best-in-class?

Class 120

Earned-media micro-influencer marketing master class

Biznology

To guest lecture at Professor Shashi Bellamkonda ‘s Social, Mobile and Search Marketing class at Georgetown University School of Continuing Studies , XCPD-732. Shashi’s class is as amazing and as popular as he is.

Class 184

Promoting World-Class Research

Fathom

Promoting world-class research for content marketing purposes has the rare ability to attract both demographics with the same content. Our job as marketers is making sure as many people as possible witness this world-class research. Leveraging Research for Content Marketing.

Class 114

Marketing Operations: The 3 Classes of Performance Metrics

bizible

Through these questions we’ve come up with with three broad classes of B2B marketing metrics to help marketing operations focus in on the best metrics to generate from their marketing data. The Go-to-Market class of metrics help business leaders define and improve their go-to-market strategy.

Class 155

Skyword and TrackMaven Combine Best-in-Class Analytics and Best-in-Class Content Marketing

Content Standard

This merger fills a critical gap in the market, bringing together best-in-class analytics with best-in-class content marketing, enabling marketers to plan and create scalable, multi-channel content experiences that differentiate their brand.

Class 65

Product Class: Reporting Updates Q3 2018

Liveintent

The post Product Class: Reporting Updates Q3 2018 appeared first on LiveIntent Blog. On Thursday, August 16th, Product Specialist Tyler Mattis hosted a webinar on LiveIntent reporting features, including new reporting navigation, new metrics, and a sneak peek at upcoming features. Below is a recording of the webinar, including a platform demo. You can also find a link to LiveIntent’s Reporting Overview in Knowledge Base here.

Class 48

The Marketing Orchestration Playbook: Your Blueprint for World-Class ABM

Engagio

In the new Marketing Orchestration Playbook , we explain how you can use Marketing Orchestration to execute a world-class Account Based Marketing strategy. The post The Marketing Orchestration Playbook: Your Blueprint for World-Class ABM appeared first on Engagio.

Class 113

So Excited About My Class Action Settlement

Paul Gillin

search class action Hanson v. My settlement check in the CLRB Hanson v. Google case arrived today. The lawyers got $5.25 million and I got this. Any suggestions on how to spend it? Google legal settlement

Class 92

#SavetheExpanse Is a Master Class in User-Generated Content

Content Standard

The post #SavetheExpanse Is a Master Class in User-Generated Content appeared first on The Content Standard by Skyword. It’s been a rough year for eccentric TV.

Class 82

Why Every First Class Marketing Team Needs a Marketing Technology Specialist

Salesfusion

The post Why Every First Class Marketing Team Needs a Marketing Technology Specialist appeared first on Salesfusion. What does today’s marketing team need to look like? And where should you start in building yours out?

Class 231

The Most Fun Class Ever

Paul Gillin

This is the most fun class I’ve ever taught, not just because of who these guys are but because of how they learn. Other players in the class: Darryl Ingram (TE – Vikings, Browns, Packers) has a business that connects student athletes to college scholarships.

Class 65

Best-in-Class Marketers Prove They Create Value

Measure Up Marketing

In 2000, the Advertising Research Foundation probably didn’t realize that their report about marketing’s ability, or lack thereof, to measure its value and contribution would initiate numerous studies, conferences, and products on the topic.

Class 262

Best-in-Class CMOs: Modern Marketing for Love and Money

Modern Marketing

So now it’s time to find out how top performing CMOs are able to achieve best-in-class status by using journey management, cross-channel marketing, and analytics as key ingredients of their activities. ” Best-in-Class Marketers Know Their Customers Better. “(Best-in-Class) CMOs understand the importance of delighting customers … by their focus on incorporating customer feedback and behavioral data.”

Class 188

Twilio Signs Definitive Agreement to Acquire SendGrid, Creating One Best-in-Class Platform for Customer Communications

SendGrid

The post Twilio Signs Definitive Agreement to Acquire SendGrid, Creating One Best-in-Class Platform for Customer Communications appeared first on SendGrid.

Class 87

Building a World-Class ABM Program with Marketing Orchestration

Engagio

We’ve learned some valuable things along the way, from creating a strong culture to building a great product to executing world-class Account Based Marketing. The post Building a World-Class ABM Program with Marketing Orchestration appeared first on Engagio.

Class 83

32 Free Online Marketing Classes to Master Your Marketing Skills

Hubspot

These classes helped me be better at my job, so I started making a list of other classes I could take to learn more skills. We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing.

Class 80

Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs

Ignite Tech

The ABM Cloud for Salesforce partner program is helping marketers understand the MarTech software product landscape and select best-in-class tools across functional categories to implement account-based marketing programs at scale.

Class 141

A First-Class Guide to Social Media for Travel

Sprout Social

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. When considering a purchase, 83% of people trust recommendations from family and friends. Nowadays a lot of that conversation is taking place online.

Class 101

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Social Media U: Take a Class in Social Media. Thats why many of todays colleges and universities are now offering "social media" classes as an option for their students. In the PowerPoint shown during the class, Whitney also took on the big task of defining Web 2.0:

Class 280

I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.

Customer Experience Matrix

All this is a very long-winded introduction to Causata , yet another member of this new class. It has taken me a while to connect the dots, but I’m now pretty sure I see a new type of software emerging.

Class 251

Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Renasant Bank: Marketing strategy takes step above boring classes. Schneider Electric: Online classes as B2B marketing tactic cultivates more customer data.

Class 95

5 Ways Regular Yoga Class at Your Company Can Help Your Employees Beat Stress

Altitude Branding

People can be doing their own thing in any given yoga class. The post 5 Ways Regular Yoga Class at Your Company Can Help Your Employees Beat Stress appeared first on Altitude Branding. There are many aspects of working that can help your employees feel stressed.

Class 71

Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs

Ignite Tech

The ABM Cloud for Salesforce partner program is helping marketers understand the MarTech software product landscape and select best-in-class tools across functional categories to implement account-based marketing programs at scale.

Class 130

Are you too high-class for marketing?

Biznology

Image via Wikipedia. “What we do isn’t really marketing.” ” I hear that a lot when I work with non-profits and higher education. Charitable organizations do “outreach.” ” Some organizations do “patient awareness.”

Class 131

[eBook] 5 Vital Classes of Content

Akoonu

In this eBook, you'll learn the 5 vital classes of content, with real examples of each, as well as: Content MarketingDoes your content resonate with your buyers?

Class 52

Best-in-Class Benchmarks from Ascend2 and Vidyard

Vidyard

That’s why we’re so excited about this new research from Ascend2, Best-in-Class Benchmarks Creating and Sharing Content. What’s the most interesting thing about best-in-class businesses? Benchmarks are an important part of any industry.

Class 88

The Buyer’s Journey: How Can Marketers Deliver a First Class Trip?

Modern Marketing

For more tips on how to maximize the buyer journey for your audience, check out our joint white paper “ The Marketer’s Guide to Delivering a First Class Trip.”

Class 251

How 3 U.K. Companies Became High-Class Publishers

Contently

Companies Became High-Class Publishers appeared first on The Content Strategist. While U.K. and U.S.

Just What Makes An Email Marketing Strategy Best-in-Class?

Aberdeen

The post Just What Makes An Email Marketing Strategy Best-in-Class? In an Aberdeen Group survey to over 550 B2B organizations, 95 percent of the respondents cited email as an integral channel for marketing communications.

Class 52

Integrated MKTG Master Class: Practical Advice for Digital Marketing Professionals (ft. Al Campa, RingCentral CMO)

Crimson Marketing

The post Integrated MKTG Master Class: Practical Advice for Digital Marketing Professionals (ft. There have been some pretty radical changes in the world of digital marketing over the last 15 years.

Class 141

Delivering Buyers a World-Class Education

Fathom

In it, the founder of Khan Academy, Salman Khan, talked about his vision of delivering a “world-class education.” The old expectations (better, free information) have long since passed, and sellers who dwell there need to catch up and recognize that the buyers of today and tomorrow are going to be demanding “world-class” learning. resourcefulness) needs to be world-class. How much of your content today is world-class?

Class 69

How to Build a Best-in-Class Content Operation

Kapost

The post How to Build a Best-in-Class Content Operation appeared first on Kapost Content Marketing Blog. In the B2B marketing world, content matters. A lot.

Class 62

4 Requirements For a Best-in-Class Marketing Plan

Kapost

The post 4 Requirements For a Best-in-Class Marketing Plan appeared first on Kapost Content Marketing Blog. Last month I told you to ignore marketing trends and to put more focus on what works. Admittedly, I assumed you know what works for your organization in the first place.

Class 66

Why Niche Video Game EVE Offers Marketers a Master Class in User-Generated Content

Content Standard

The post Why Niche Video Game EVE Offers Marketers a Master Class in User-Generated Content appeared first on The Content Standard by Skyword. At this very moment, you might be living next to a space pirate. But don’t fear.

Class 83

Recruitment Process Outsourcing: The Best-in-Class Secret to Talent Acquisition

Aberdeen

Recruitment Process Outsourcing is one of the most strategic partnerships for talent acquisition; 43% of Best-in-Class companies are likely to partner with an RPO provider today.

Contently and SiriusDecisions: Building a Best-in-Class B2B Content Marketing Machine

Contently

The post Contently and SiriusDecisions: Building a Best-in-Class B2B Content Marketing Machine appeared first on The Content Strategist. This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. To see more content in this series, click here.

Class 73

Charles Duhigg on the Power of Setting Smart Goals [Master Class]

Hubspot

On June 22, join Pulitzer-prize winner and best-selling author of Smarter Faster Better, The Secrets of Being Productive in Life and Business, Charles Duhigg, to the HubSpot Academy Master Class stage.

Class 75

Truth #6—Best-in-class Prospect Development

ViewPoint

Class 120

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

Time Warner Cable Business Class did exactly that when they ran a social campaign across YouTube, Twitter, and Facebook to share videos and stories about how the connectivity provider helped users across industries. Guest post by Cheryl Joy.

Cable 255

How to Create & Use Beautiful Infographics in Your Marketing [Live Master Class]

Hubspot

That's why HubSpot and Venngage are joining forces to bring you a live master class on September 27th where Venngage Co-Founder & Chief Data Viz, Eugene Woo, will discuss everything you need to know about creating and using infographics in your marketing.

Class 72

SnapApp And The Lessons I Learned In Spin Class

SnapApp

Or, in my own personal case, joining a spin class. So how does my spin class relate to SnapApp? However, if I go to class 4-5 times a week, I can expect to see better results, faster. In that same light, the type of class I attend will impact the results I see as well.

Class 62