Class Shaping [WEBINAR]

Fathom

Attract the Right Students with Class Shaping. Join Fathom and Google’s Geoffrey King on October 7 at 1:30 ET for a discussion of how to use what we call ‘class shaping’ to attract the right students. You will learn: What class shaping is and why it’s important.

Class 124

Is your marketing technology strategy sole source or best-in-class?

Biznology

With few exceptions, your goal should be to have a sole source strategy or a best-in-class strategy. A best-in-class strategy, on the other hand, means that you will always choose the best component for each part of the stack, no matter where it is from. It could be that you tried to have a best-in-class strategy but that your components got bought up by sole source vendors. The post Is your marketing technology strategy sole source or best-in-class?

Class 109

Earned-media micro-influencer marketing master class

Biznology

To guest lecture at Professor Shashi Bellamkonda ‘s Social, Mobile and Search Marketing class at Georgetown University School of Continuing Studies , XCPD-732. Shashi’s class is as amazing and as popular as he is.

Class 170

#SavetheExpanse Is a Master Class in User-Generated Content

Content Standard

The post #SavetheExpanse Is a Master Class in User-Generated Content appeared first on The Content Standard by Skyword. It’s been a rough year for eccentric TV.

Class 80

Marketing Operations: The 3 Classes of Performance Metrics

bizible

Through these questions we’ve come up with with three broad classes of B2B marketing metrics to help marketing operations focus in on the best metrics to generate from their marketing data. The Go-to-Market class of metrics help business leaders define and improve their go-to-market strategy.

Class 158

So Excited About My Class Action Settlement

Paul Gillin

search class action Hanson v. My settlement check in the CLRB Hanson v. Google case arrived today. The lawyers got $5.25 million and I got this. Any suggestions on how to spend it? Google legal settlement

Class 74

Building a World-Class ABM Program with Marketing Orchestration

Engagio

We’ve learned some valuable things along the way, from creating a strong culture to building a great product to executing world-class Account Based Marketing. The post Building a World-Class ABM Program with Marketing Orchestration appeared first on Engagio.

Class 83

Email Deliverability Class is in Session

Modern Marketing

This year at Modern Marketing Experience , the Oracle Marketing Cloud Deliverability Operations Team will be running two different Deliverability classes. To this end, we will be offering two different classes, “Demystifying Deliverability” and “Deliverability 101.” This class is a high-level overview of what you should know about the state of Deliverability today.

Recruitment Process Outsourcing: The Best-in-Class Secret to Talent Acquisition

Aberdeen

Recruitment Process Outsourcing is one of the most strategic partnerships for talent acquisition; 43% of Best-in-Class companies are likely to partner with an RPO provider today.

Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs

Ignite Tech

The ABM Cloud for Salesforce partner program is helping marketers understand the MarTech software product landscape and select best-in-class tools across functional categories to implement account-based marketing programs at scale.

Class 141

4 Requirements For a Best-in-Class Marketing Plan

Kapost

The post 4 Requirements For a Best-in-Class Marketing Plan appeared first on Kapost Content Marketing Blog. Last month I told you to ignore marketing trends and to put more focus on what works. Admittedly, I assumed you know what works for your organization in the first place.

Class 79

Best-in-Class Benchmarks from Ascend2 and Vidyard

Vidyard

That’s why we’re so excited about this new research from Ascend2, Best-in-Class Benchmarks Creating and Sharing Content. What’s the most interesting thing about best-in-class businesses? Benchmarks are an important part of any industry.

Class 96

Why Every First Class Marketing Team Needs a Marketing Technology Specialist

Salesfusion

The post Why Every First Class Marketing Team Needs a Marketing Technology Specialist appeared first on Salesfusion. What does today’s marketing team need to look like? And where should you start in building yours out?

Class 163

Just What Makes An Email Marketing Strategy Best-in-Class?

Aberdeen

The post Just What Makes An Email Marketing Strategy Best-in-Class? In an Aberdeen Group survey to over 550 B2B organizations, 95 percent of the respondents cited email as an integral channel for marketing communications.

Class 52

Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs

Ignite Tech

The ABM Cloud for Salesforce partner program is helping marketers understand the MarTech software product landscape and select best-in-class tools across functional categories to implement account-based marketing programs at scale.

Class 130

Best-in-Class CMOs: Modern Marketing for Love and Money

Modern Marketing

So now it’s time to find out how top performing CMOs are able to achieve best-in-class status by using journey management, cross-channel marketing, and analytics as key ingredients of their activities. ” Best-in-Class Marketers Know Their Customers Better. “(Best-in-Class) CMOs understand the importance of delighting customers … by their focus on incorporating customer feedback and behavioral data.”

Class 150

How to Build a Best-in-Class Content Operation

Kapost

The post How to Build a Best-in-Class Content Operation appeared first on Kapost Content Marketing Blog. In the B2B marketing world, content matters. A lot.

Class 62

Best-in-Class Marketers Prove They Create Value

Measure Up Marketing

In 2000, the Advertising Research Foundation probably didn’t realize that their report about marketing’s ability, or lack thereof, to measure its value and contribution would initiate numerous studies, conferences, and products on the topic.

Class 189

Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Renasant Bank: Marketing strategy takes step above boring classes. Schneider Electric: Online classes as B2B marketing tactic cultivates more customer data.

Class 79

How 3 U.K. Companies Became High-Class Publishers

Contently

Companies Became High-Class Publishers appeared first on The Content Strategist. While U.K. and U.S.

Integrated MKTG Master Class: Practical Advice for Digital Marketing Professionals (ft. Al Campa, RingCentral CMO)

Crimson Marketing

The post Integrated MKTG Master Class: Practical Advice for Digital Marketing Professionals (ft. There have been some pretty radical changes in the world of digital marketing over the last 15 years.

Class 141

Why Niche Video Game EVE Offers Marketers a Master Class in User-Generated Content

Content Standard

The post Why Niche Video Game EVE Offers Marketers a Master Class in User-Generated Content appeared first on The Content Standard by Skyword. At this very moment, you might be living next to a space pirate. But don’t fear.

Class 87

32 Free Online Marketing Classes to Master Your Marketing Skills

Hubspot

These classes helped me be better at my job, so I started making a list of other classes I could take to learn more skills. We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing.

Class 79

Are you too high-class for marketing?

Biznology

Image via Wikipedia. “What we do isn’t really marketing.” ” I hear that a lot when I work with non-profits and higher education. Charitable organizations do “outreach.” ” Some organizations do “patient awareness.”

Class 104

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Social Media U: Take a Class in Social Media. Thats why many of todays colleges and universities are now offering "social media" classes as an option for their students. In the PowerPoint shown during the class, Whitney also took on the big task of defining Web 2.0:

Class 204

I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.

Customer Experience Matrix

All this is a very long-winded introduction to Causata , yet another member of this new class. It has taken me a while to connect the dots, but I’m now pretty sure I see a new type of software emerging.

Class 181

Delivering Buyers a World-Class Education

Fathom

In it, the founder of Khan Academy, Salman Khan, talked about his vision of delivering a “world-class education.” The old expectations (better, free information) have long since passed, and sellers who dwell there need to catch up and recognize that the buyers of today and tomorrow are going to be demanding “world-class” learning. resourcefulness) needs to be world-class. How much of your content today is world-class?

Class 60

Contently and SiriusDecisions: Building a Best-in-Class B2B Content Marketing Machine

Contently

The post Contently and SiriusDecisions: Building a Best-in-Class B2B Content Marketing Machine appeared first on The Content Strategist. This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. To see more content in this series, click here.

Class 71

[eBook] 5 Vital Classes of Content

Akoonu

In this eBook, you'll learn the 5 vital classes of content, with real examples of each, as well as: Content MarketingDoes your content resonate with your buyers?

Class 52

The Buyer’s Journey: How Can Marketers Deliver a First Class Trip?

Modern Marketing

For more tips on how to maximize the buyer journey for your audience, check out our joint white paper “ The Marketer’s Guide to Delivering a First Class Trip.”

Class 173

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

Time Warner Cable Business Class did exactly that when they ran a social campaign across YouTube, Twitter, and Facebook to share videos and stories about how the connectivity provider helped users across industries. Guest post by Cheryl Joy.

Cable 259

EverString and Terminus Integrate to Help Sales and Marketing Teams Easily Execute Best-in-Class Account-Based Marketing Programs

EverString

The post EverString and Terminus Integrate to Help Sales and Marketing Teams Easily Execute Best-in-Class Account-Based Marketing Programs appeared first on EverString.

Best in Class Technographics Now Easier to Use Than Ever in Salesforce

HG Data

The post Best in Class Technographics Now Easier to Use Than Ever in Salesforce appeared first on HG Data.

Class 56

SnapApp And The Lessons I Learned In Spin Class

SnapApp

Or, in my own personal case, joining a spin class. So how does my spin class relate to SnapApp? However, if I go to class 4-5 times a week, I can expect to see better results, faster. In that same light, the type of class I attend will impact the results I see as well.

Class 62

Best in Class Technographics from HG Data Now Available in Salesforce

HG Data

The post Best in Class Technographics from HG Data Now Available in Salesforce appeared first on HG Data. If you’re a Salesforce user, you’ll be happy to hear we recently launched HG Connect on the Salesforce AppExchange to give you seamless access to our comprehensive technographic data.

Class 52

Ten tips for customer reactivation

Biznology

Invite them into a special class of customers. Are you looking for the best ways to reactivate dormant customers and reduce churn? Here’s a roundup of the ten most effective practices today, in both business and consumer markets.

The Mx Group Named a Chicago Tribune Top Workplace for 2017 Best-in-class workplace culture cited by current and returning employees

The Mx Group

The post The Mx Group Named a Chicago Tribune Top Workplace for 2017 <small class="subtitle"> Best-in-class workplace culture cited by current and returning employees</small> appeared first on The Mx Group. CHICAGO (November 9, 2017) — For the second year in a row, The Mx Group, a digital and demand generation agency, has been recognized as one of the Chicago Tribune’s Top Workplaces.

Class 72

Kapost 50: Meet 2016’s Best-in-Class B2B Marketing Teams

Kapost

Let’s Celebrate World-Class Marketers. Just as we’ve done for the past four years, we’ve pulled together this year’s Kapost 50 , a list of best-in-class B2B marketing teams. The post Kapost 50: Meet 2016’s Best-in-Class B2B Marketing Teams appeared first on Kapost Content Marketing Blog. I think we can all agree—2016 has been an interesting year.

Class 80

Charles Duhigg on the Power of Setting Smart Goals [Master Class]

Hubspot

On June 22, join Pulitzer-prize winner and best-selling author of Smarter Faster Better, The Secrets of Being Productive in Life and Business, Charles Duhigg, to the HubSpot Academy Master Class stage.

Class 73

Flip yourself into leadership with exponential growth publishing

Biznology

Examples of today’s disruption opportunity: the middle class decline. The middle class is another example. The rewards were systematically delivered to elites, leaving the middle class and its children behind. Lesson for leaders.