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The Dangerous Allure of World-Class Marketing

The Point

B2B marketing is now so technology-driven in part due to the fact that marketers are looking for that technical short-cut, that one investment that can suddenly vault their marketing to a world-class standard. The Dangerous Allure of World-Class Marketing Click To Tweet. Photo by Alexander Milo on Unsplash.

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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time. Photo by Marvin Meyer on Unsplash.


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20% of Best-in-Class Marketers Now ‘Very Successful’ in Using Intent Data

KoMarketing Associates

About 20% of best-in-class marketers said that they have been “very successful” with the use of intent data. Ascend2 recently published “The Outlook on Intent Data” report, and statistics suggested that the majority of marketers (69%) have been at least “somewhat successful” at leveraging intent data to achieve their marketing objectives.

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Price Elasticities: practical implementation and best-in-class dashboards


So, what are some of the best-in-class dashboards on price elasticity that you could use to analyze the situation and determine actions to take? Subscribe now to receive notifications for the next blog in this informative Master Class series.

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The Modern Customer Success Playbook

This customer success playbook outlines best in class data-driven strategies to help your team successfully map and optimize the customer journey, including how to: Build a 360-degree view of your customer and drive more expansion opportunities. But where do you start?

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10 Tips to Drive World-Class Sales Enablement


To help you in this journey, we worked with our award-winning professional services team to create ten tips for developing a world-class sales enablement organization. Get started with Seismic Driving world-class enablement doesn’t happen overnight. The post 10 Tips to Drive World-Class Sales Enablement appeared first on Seismic.

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FY24 Go-To-Market Planning Master Class: Reducing Risk with Data-First Decision-Making

HG Data

Watch the FY24 Go-To-Market Planning Master Class On Demand Now Companies aren’t spending like they were in the past. It’s time to put data at … The post FY24 Go-To-Market Planning Master Class: Reducing Risk with Data-First Decision-Making appeared first on HG Insights. There’s zero margin for inefficiency.

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Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

You'll come away with: Best-in-class leadership tactics to drive digital change. Join Jamie Shanks, CEO of Sales for Life and best-selling author of Social Selling Mastery and SPEAR Selling, for an in-depth webinar into the "why" and "how" of sales and marketing alignment!