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The Dangerous Allure of World-Class Marketing

The Point

B2B marketing is now so technology-driven in part due to the fact that marketers are looking for that technical short-cut, that one investment that can suddenly vault their marketing to a world-class standard. The Dangerous Allure of World-Class Marketing Click To Tweet. Photo by Alexander Milo on Unsplash.

Class 243
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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time. Photo by Marvin Meyer on Unsplash.


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Email marketing is changing: Catch up with this master class


.” That’s the message Kath Pay will be hammering home, alongside fellow MarTech contributor Ryan Phelan , in the upcoming two-day master class, “Excelling in email marketing.” ” The master class is aimed at email marketers with one or two year’s experience under their belts. Persuasive design.

Class 116
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20% of Best-in-Class Marketers Now ‘Very Successful’ in Using Intent Data

KoMarketing Associates

About 20% of best-in-class marketers said that they have been “very successful” with the use of intent data. Ascend2 recently published “The Outlook on Intent Data” report, and statistics suggested that the majority of marketers (69%) have been at least “somewhat successful” at leveraging intent data to achieve their marketing objectives.

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The Modern Customer Success Playbook

This customer success playbook outlines best in class data-driven strategies to help your team successfully map and optimize the customer journey, including how to: Build a 360-degree view of your customer and drive more expansion opportunities. But where do you start?

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Five Lessons B2B Marketers Can Learn from World-Class Athletes

Trade Press Services Newsletter

These are just a few traits that come to mind when we think of world-class athletes. World-Class Athletes Set Goals Leading athletes don’t become the greatest in the world and set groundbreaking records by chance. World-Class Athletes Are Coachable Every top athlete has a coach, often more than one.

Class 130
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10 Top Tips for Building a World-Class B2B Sales Team

Lead Forensics

We mean world-class. These 10 steps will see you through to building a world-class B2B sales team. If you want a world-class B2B sales team, you need to build it with the best talent , so try these in your next interview: Assess Trainability and Adaptability – If they’re untrainable, they’re not right.

Class 52
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Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

You'll come away with: Best-in-class leadership tactics to drive digital change. Join Jamie Shanks, CEO of Sales for Life and best-selling author of Social Selling Mastery and SPEAR Selling, for an in-depth webinar into the "why" and "how" of sales and marketing alignment!