INDUSTRY INSIGHTS YOUR PEERS ARE READING
Promoting world-class research for content marketing purposes has the rare ability to attract both demographics with the same content. Our job as marketers is making sure as many people as possible witness this world-class research. Leveraging Research for Content Marketing. MORE
Attract the Right Students with Class Shaping. Join Fathom and Google’s Geoffrey King on October 7 at 1:30 ET for a discussion of how to use what we call ‘class shaping’ to attract the right students. You will learn: What class shaping is and why it’s important. MORE
The post Why Niche Video Game EVE Offers Marketers a Master Class in User-Generated Content appeared first on The Content Standard by Skyword. At this very moment, you might be living next to a space pirate. But don’t fear. MORE
People can be doing their own thing in any given yoga class. The post 5 Ways Regular Yoga Class at Your Company Can Help Your Employees Beat Stress appeared first on Altitude Branding. There are many aspects of working that can help your employees feel stressed. MORE
Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. When considering a purchase, 83% of people trust recommendations from family and friends. Nowadays a lot of that conversation is taking place online. MORE
In the new Marketing Orchestration Playbook , we explain how you can use Marketing Orchestration to execute a world-class Account Based Marketing strategy. The post The Marketing Orchestration Playbook: Your Blueprint for World-Class ABM appeared first on Engagio. MORE
This merger fills a critical gap in the market, bringing together best-in-class analytics with best-in-class content marketing, enabling marketers to plan and create scalable, multi-channel content experiences that differentiate their brand. MORE
The post Twilio Signs Definitive Agreement to Acquire SendGrid, Creating One Best-in-Class Platform for Customer Communications appeared first on SendGrid. MORE
However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Renasant Bank: Marketing strategy takes step above boring classes. Schneider Electric: Online classes as B2B marketing tactic cultivates more customer data. MORE
The post Just What Makes An Email Marketing Strategy Best-in-Class? In an Aberdeen Group survey to over 550 B2B organizations, 95 percent of the respondents cited email as an integral channel for marketing communications. MORE
On June 22, join Pulitzer-prize winner and best-selling author of Smarter Faster Better, The Secrets of Being Productive in Life and Business, Charles Duhigg, to the HubSpot Academy Master Class stage. MORE
This is the most fun class I’ve ever taught, not just because of who these guys are but because of how they learn. Other players in the class: Darryl Ingram (TE – Vikings, Browns, Packers) has a business that connects student athletes to college scholarships. MORE
The ABM Cloud for Salesforce partner program is helping marketers understand the MarTech software product landscape and select best-in-class tools across functional categories to implement account-based marketing programs at scale. MORE
So now it’s time to find out how top performing CMOs are able to achieve best-in-class status by using journey management, cross-channel marketing, and analytics as key ingredients of their activities. ” Best-in-Class Marketers Know Their Customers Better. “(Best-in-Class) CMOs understand the importance of delighting customers … by their focus on incorporating customer feedback and behavioral data.” MORE
Companies Became High-Class Publishers appeared first on The Content Strategist. While U.K. and U.S. MORE
With few exceptions, your goal should be to have a sole source strategy or a best-in-class strategy. A best-in-class strategy, on the other hand, means that you will always choose the best component for each part of the stack, no matter where it is from. It could be that you tried to have a best-in-class strategy but that your components got bought up by sole source vendors. The post Is your marketing technology strategy sole source or best-in-class? MORE
The post Contently and SiriusDecisions: Building a Best-in-Class B2B Content Marketing Machine appeared first on The Content Strategist. This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. To see more content in this series, click here. MORE
search class action Hanson v. My settlement check in the CLRB Hanson v. Google case arrived today. The lawyers got $5.25 million and I got this. Any suggestions on how to spend it? Google legal settlement MORE
These classes helped me be better at my job, so I started making a list of other classes I could take to learn more skills. We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing. MORE
We’ve learned some valuable things along the way, from creating a strong culture to building a great product to executing world-class Account Based Marketing. The post Building a World-Class ABM Program with Marketing Orchestration appeared first on Engagio. MORE
In it, the founder of Khan Academy, Salman Khan, talked about his vision of delivering a “world-class education.” The old expectations (better, free information) have long since passed, and sellers who dwell there need to catch up and recognize that the buyers of today and tomorrow are going to be demanding “world-class” learning. resourcefulness) needs to be world-class. How much of your content today is world-class? MORE
The post How to Hire a World-Class Content Team [Webinar] appeared first on Kapost Blog. Remember when you’d get assigned a group project in high school? And you’d inevitably get paired with an ever-absent football player and the kid whose backpack contained three crumpled pieces. MORE
This year at Modern Marketing Experience , the Oracle Marketing Cloud Deliverability Operations Team will be running two different Deliverability classes. To this end, we will be offering two different classes, “Demystifying Deliverability” and “Deliverability 101.” This class is a high-level overview of what you should know about the state of Deliverability today. MORE
Through these questions we’ve come up with with three broad classes of B2B marketing metrics to help marketing operations focus in on the best metrics to generate from their marketing data. The Go-to-Market class of metrics help business leaders define and improve their go-to-market strategy. MORE
In 2000, the Advertising Research Foundation probably didn’t realize that their report about marketing’s ability, or lack thereof, to measure its value and contribution would initiate numerous studies, conferences, and products on the topic. MORE
The post #SavetheExpanse Is a Master Class in User-Generated Content appeared first on The Content Standard by Skyword. It’s been a rough year for eccentric TV. MORE
That’s why we’re so excited about this new research from Ascend2, Best-in-Class Benchmarks Creating and Sharing Content. What’s the most interesting thing about best-in-class businesses? Benchmarks are an important part of any industry. MORE
All this is a very long-winded introduction to Causata , yet another member of this new class. It has taken me a while to connect the dots, but I’m now pretty sure I see a new type of software emerging. MORE
For more tips on how to maximize the buyer journey for your audience, check out our joint white paper “ The Marketer’s Guide to Delivering a First Class Trip.” MORE
Image via Wikipedia. “What we do isn’t really marketing.” ” I hear that a lot when I work with non-profits and higher education. Charitable organizations do “outreach.” ” Some organizations do “patient awareness.” MORE
to announce that our very own CEO and Disney-karaoke-extraordinaire, Sarah Bird, has been accepted into The Aspen Institute’s 23rd class of Henry Crown Fellows , a program whose values resonate deeply with our own. MORE
Social Media U: Take a Class in Social Media. Thats why many of todays colleges and universities are now offering "social media" classes as an option for their students. In the PowerPoint shown during the class, Whitney also took on the big task of defining Web 2.0: MORE
To help perform this analysis and answer these types of questions, marketers can utilize three broad classes of content marketing analytics tools. 8: Three Crucial Classes of Marketing Analytics Tools. MORE
The post Product Class: Reporting Updates Q3 2018 appeared first on LiveIntent Blog. On Thursday, August 16th, Product Specialist Tyler Mattis hosted a webinar on LiveIntent reporting features, including new reporting navigation, new metrics, and a sneak peek at upcoming features. Below is a recording of the webinar, including a platform demo. You can also find a link to LiveIntent’s Reporting Overview in Knowledge Base here. MORE
The post Integrated MKTG Master Class: Practical Advice for Digital Marketing Professionals (ft. There have been some pretty radical changes in the world of digital marketing over the last 15 years. MORE
To guest lecture at Professor Shashi Bellamkonda ‘s Social, Mobile and Search Marketing class at Georgetown University School of Continuing Studies , XCPD-732. Shashi’s class is as amazing and as popular as he is. MORE
The post 4 Requirements For a Best-in-Class Marketing Plan appeared first on Kapost Content Marketing Blog. Last month I told you to ignore marketing trends and to put more focus on what works. Admittedly, I assumed you know what works for your organization in the first place. MORE
The ABM Cloud for Salesforce partner program is helping marketers understand the MarTech software product landscape and select best-in-class tools across functional categories to implement account-based marketing programs at scale. MORE
In this eBook, you'll learn the 5 vital classes of content, with real examples of each, as well as: Content MarketingDoes your content resonate with your buyers? MORE
Class Related Topics Fathom
SEPTEMBER 28, 2015
Attract the Right Students with Class Shaping. Join Fathom and Google’s Geoffrey King on October 7 at 1:30 ET for a discussion of how to use what we call ‘class shaping’ to attract the right students. You will learn: What class shaping is and why it’s important.
Webbiquity
AUGUST 7, 2018
To help perform this analysis and answer these types of questions, marketers can utilize three broad classes of content marketing analytics tools. 8: Three Crucial Classes of Marketing Analytics Tools.
Kapost
MARCH 19, 2019
The post How to Hire a World-Class Content Team [Webinar] appeared first on Kapost Blog. Remember when you’d get assigned a group project in high school? And you’d inevitably get paired with an ever-absent football player and the kid whose backpack contained three crumpled pieces.
Biznology
MARCH 22, 2018
With few exceptions, your goal should be to have a sole source strategy or a best-in-class strategy. A best-in-class strategy, on the other hand, means that you will always choose the best component for each part of the stack, no matter where it is from. It could be that you tried to have a best-in-class strategy but that your components got bought up by sole source vendors. The post Is your marketing technology strategy sole source or best-in-class?
Biznology
OCTOBER 18, 2016
To guest lecture at Professor Shashi Bellamkonda ‘s Social, Mobile and Search Marketing class at Georgetown University School of Continuing Studies , XCPD-732. Shashi’s class is as amazing and as popular as he is.
Fathom
OCTOBER 9, 2015
Promoting world-class research for content marketing purposes has the rare ability to attract both demographics with the same content. Our job as marketers is making sure as many people as possible witness this world-class research. Leveraging Research for Content Marketing.
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Modern Marketing
FEBRUARY 18, 2015
This year at Modern Marketing Experience , the Oracle Marketing Cloud Deliverability Operations Team will be running two different Deliverability classes. To this end, we will be offering two different classes, “Demystifying Deliverability” and “Deliverability 101.” This class is a high-level overview of what you should know about the state of Deliverability today.
Content Standard
OCTOBER 23, 2018
This merger fills a critical gap in the market, bringing together best-in-class analytics with best-in-class content marketing, enabling marketers to plan and create scalable, multi-channel content experiences that differentiate their brand.
Paul Gillin
JULY 10, 2012
search class action Hanson v. My settlement check in the CLRB Hanson v. Google case arrived today. The lawyers got $5.25 million and I got this. Any suggestions on how to spend it? Google legal settlement
Engagio
SEPTEMBER 19, 2017
In the new Marketing Orchestration Playbook , we explain how you can use Marketing Orchestration to execute a world-class Account Based Marketing strategy. The post The Marketing Orchestration Playbook: Your Blueprint for World-Class ABM appeared first on Engagio.
Paul Gillin
AUGUST 4, 2016
This is the most fun class I’ve ever taught, not just because of who these guys are but because of how they learn. Other players in the class: Darryl Ingram (TE – Vikings, Browns, Packers) has a business that connects student athletes to college scholarships.
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Liveintent
AUGUST 22, 2018
The post Product Class: Reporting Updates Q3 2018 appeared first on LiveIntent Blog. On Thursday, August 16th, Product Specialist Tyler Mattis hosted a webinar on LiveIntent reporting features, including new reporting navigation, new metrics, and a sneak peek at upcoming features. Below is a recording of the webinar, including a platform demo. You can also find a link to LiveIntent’s Reporting Overview in Knowledge Base here.
Content Standard
JUNE 26, 2018
The post #SavetheExpanse Is a Master Class in User-Generated Content appeared first on The Content Standard by Skyword. It’s been a rough year for eccentric TV.
Measure Up Marketing
JUNE 10, 2014
In 2000, the Advertising Research Foundation probably didn’t realize that their report about marketing’s ability, or lack thereof, to measure its value and contribution would initiate numerous studies, conferences, and products on the topic.
Modern Marketing
JUNE 17, 2015
So now it’s time to find out how top performing CMOs are able to achieve best-in-class status by using journey management, cross-channel marketing, and analytics as key ingredients of their activities. ” Best-in-Class Marketers Know Their Customers Better. “(Best-in-Class) CMOs understand the importance of delighting customers … by their focus on incorporating customer feedback and behavioral data.”
Kapost
JANUARY 8, 2018
The post 4 Requirements For a Best-in-Class Marketing Plan appeared first on Kapost Content Marketing Blog. Last month I told you to ignore marketing trends and to put more focus on what works. Admittedly, I assumed you know what works for your organization in the first place.
Kapost
APRIL 10, 2018
The post How to Build a Best-in-Class Content Operation appeared first on Kapost Content Marketing Blog. In the B2B marketing world, content matters. A lot.
Engagio
JULY 19, 2017
We’ve learned some valuable things along the way, from creating a strong culture to building a great product to executing world-class Account Based Marketing. The post Building a World-Class ABM Program with Marketing Orchestration appeared first on Engagio.
Ignite Tech
AUGUST 18, 2016
The ABM Cloud for Salesforce partner program is helping marketers understand the MarTech software product landscape and select best-in-class tools across functional categories to implement account-based marketing programs at scale.
Buzz Marketing for Technology
JUNE 27, 2008
Social Media U: Take a Class in Social Media. Thats why many of todays colleges and universities are now offering "social media" classes as an option for their students. In the PowerPoint shown during the class, Whitney also took on the big task of defining Web 2.0:
Hubspot
MAY 3, 2017
These classes helped me be better at my job, so I started making a list of other classes I could take to learn more skills. We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing.
Customer Experience Matrix
APRIL 25, 2013
All this is a very long-winded introduction to Causata , yet another member of this new class. It has taken me a while to connect the dots, but I’m now pretty sure I see a new type of software emerging.
SendGrid
OCTOBER 15, 2018
The post Twilio Signs Definitive Agreement to Acquire SendGrid, Creating One Best-in-Class Platform for Customer Communications appeared first on SendGrid.
Biznology
MARCH 7, 2012
Image via Wikipedia. “What we do isn’t really marketing.” ” I hear that a lot when I work with non-profits and higher education. Charitable organizations do “outreach.” ” Some organizations do “patient awareness.”
Ignite Tech
AUGUST 18, 2016
The ABM Cloud for Salesforce partner program is helping marketers understand the MarTech software product landscape and select best-in-class tools across functional categories to implement account-based marketing programs at scale.
Modern Marketing
OCTOBER 23, 2014
For more tips on how to maximize the buyer journey for your audience, check out our joint white paper “ The Marketer’s Guide to Delivering a First Class Trip.”
Moz
MARCH 14, 2019
to announce that our very own CEO and Disney-karaoke-extraordinaire, Sarah Bird, has been accepted into The Aspen Institute’s 23rd class of Henry Crown Fellows , a program whose values resonate deeply with our own.
Akoonu
JULY 28, 2016
In this eBook, you'll learn the 5 vital classes of content, with real examples of each, as well as: Content MarketingDoes your content resonate with your buyers?
Content Marketing Institute
DECEMBER 5, 2017
However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Renasant Bank: Marketing strategy takes step above boring classes. Schneider Electric: Online classes as B2B marketing tactic cultivates more customer data.
Crimson Marketing
DECEMBER 17, 2015
The post Integrated MKTG Master Class: Practical Advice for Digital Marketing Professionals (ft. There have been some pretty radical changes in the world of digital marketing over the last 15 years.
Fathom
OCTOBER 20, 2014
In it, the founder of Khan Academy, Salman Khan, talked about his vision of delivering a “world-class education.” The old expectations (better, free information) have long since passed, and sellers who dwell there need to catch up and recognize that the buyers of today and tomorrow are going to be demanding “world-class” learning. resourcefulness) needs to be world-class. How much of your content today is world-class?
Contently
APRIL 28, 2016
Companies Became High-Class Publishers appeared first on The Content Strategist. While U.K. and U.S.
Altitude Branding
AUGUST 22, 2018
People can be doing their own thing in any given yoga class. The post 5 Ways Regular Yoga Class at Your Company Can Help Your Employees Beat Stress appeared first on Altitude Branding. There are many aspects of working that can help your employees feel stressed.
Vidyard
JULY 13, 2017
That’s why we’re so excited about this new research from Ascend2, Best-in-Class Benchmarks Creating and Sharing Content. What’s the most interesting thing about best-in-class businesses? Benchmarks are an important part of any industry.
Aberdeen
MARCH 30, 2018
The post Just What Makes An Email Marketing Strategy Best-in-Class? In an Aberdeen Group survey to over 550 B2B organizations, 95 percent of the respondents cited email as an integral channel for marketing communications.
Content Standard
NOVEMBER 22, 2017
The post Why Niche Video Game EVE Offers Marketers a Master Class in User-Generated Content appeared first on The Content Standard by Skyword. At this very moment, you might be living next to a space pirate. But don’t fear.
Sprout Social
NOVEMBER 1, 2016
Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. When considering a purchase, 83% of people trust recommendations from family and friends. Nowadays a lot of that conversation is taking place online.
Hubspot
JUNE 9, 2017
On June 22, join Pulitzer-prize winner and best-selling author of Smarter Faster Better, The Secrets of Being Productive in Life and Business, Charles Duhigg, to the HubSpot Academy Master Class stage.
Contently
AUGUST 23, 2017
The post Contently and SiriusDecisions: Building a Best-in-Class B2B Content Marketing Machine appeared first on The Content Strategist. This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. To see more content in this series, click here.
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