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The Dangerous Allure of World-Class Marketing

The Point

B2B marketing is now so technology-driven in part due to the fact that marketers are looking for that technical short-cut, that one investment that can suddenly vault their marketing to a world-class standard. The Dangerous Allure of World-Class Marketing Click To Tweet. Photo by Alexander Milo on Unsplash.

Class 243
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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time. Photo by Marvin Meyer on Unsplash.

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20% of Best-in-Class Marketers Now ‘Very Successful’ in Using Intent Data

KoMarketing Associates

About 20% of best-in-class marketers said that they have been “very successful” with the use of intent data. Ascend2 recently published “The Outlook on Intent Data” report, and statistics suggested that the majority of marketers (69%) have been at least “somewhat successful” at leveraging intent data to achieve their marketing objectives.

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Best-in-Class Account ID. For Free. For Real!

Engagio

The post Best-in-Class Account ID. With 98% of web visits being unknown, operating without an account identification tool means you’re missing out on numerous opportunities. Luckily, Demandbase Account ID Free Edition is here to help. appeared first on Demandbase.

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The Modern Customer Success Playbook

This customer success playbook outlines best in class data-driven strategies to help your team successfully map and optimize the customer journey, including how to: Build a 360-degree view of your customer and drive more expansion opportunities. But where do you start?

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The 4 Foundations of Best-in-Class Digital Experience Programs

Aberdeen

Data and insights for this article stem from Aberdeen’s research report entitled, “ Four Pillars for a Best-in-Class Digital Experience Program in 2023 (and Beyond) , ” written by Vice President & Principal Analyst Omer Minkara. phone, chat, email, text messaging).

Class 40
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Is your marketing technology strategy sole source or best-in-class?

Biznology

With few exceptions, your goal should be to have a sole source strategy or a best-in-class strategy. A best-in-class strategy, on the other hand, means that you will always choose the best component for each part of the stack, no matter where it is from. The post Is your marketing technology strategy sole source or best-in-class?

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Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

You'll come away with: Best-in-class leadership tactics to drive digital change. Join Jamie Shanks, CEO of Sales for Life and best-selling author of Social Selling Mastery and SPEAR Selling, for an in-depth webinar into the "why" and "how" of sales and marketing alignment!