Zoominfo

JANUARY 24, 2025

For todays sales teams, data and signals are the foundation for smarter strategies, better decisions, and consistent growth. But the sheer volume of information available paired with a growing number of outreach channels and tools mean that the real power lies in drawing insights from that pile of data.

Marketing Automation Services 246

Marketing Automation Services Budget Programs Enterprise Management Marketing Management 246

Martech

JANUARY 21, 2025

A series of short videos that share tips or best practices. Evaluate format success: Identify which types of content and platforms yield the best results. The post Content atomization: Maximize ROI by repurposing your best ideas appeared first on MarTech. A LinkedIn thread that explores main takeaways. Processing.

ROI 138

ROI Top of Funnel Best Practices Marketing Analytics Tools 138

Martech

JANUARY 13, 2025

Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. Implementing best practices in crafting these emails can lead to long-term benefits for your marketing efforts. The post Welcome emails lift KPIs: Best of the MarTechBot appeared first on MarTech. Processing.

Best Practices 110

Best Practices CTR Click Rate Open Rate 110

Martech

APRIL 11, 2025

The post The 14 best HubSpot updates from March 2025 appeared first on MarTech. From enhanced automation to better insights and smoother user experiences, each change helps drive impact with less effort. Stay tuned for next months updates as HubSpot continues to evolve. Email: Business email address Sign me up! Processing.

Hubspot 101

Hubspot Enterprise Management Best Practices Work Management 101

Zoominfo

APRIL 17, 2025

ZoomInfo Copilot identifies best-fit contacts who are likely to engage, at the right time, with customized, relevant messaging across multiple channels. ZoomInfo ZoomInfos GTM Intelligence Platform enhances outbound call tracking by combining best-in-class B2B data, AI-driven insights, and seamless automation.

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Work Management 130

Marketing Insider Group

OCTOBER 1, 2024

Prescriptive analytics suggests the best course based on data insights, helping businesses improve their strategies. For example, CRM analytics can help a company target the right customers by identifying buying behaviors or optimizing marketing campaigns by showing which messages resonate best with their audience.

CRM 288

CRM Analytics Customer Satisfaction Allocation 288

Contently

APRIL 23, 2025

The best of both worlds Contently AI Studio generates content that is fact checked, context aware, SEO and LLM optimized, on brand and in your brand voice. But by keeping humans at the helm, especially those who provide careful editorial oversight and focus on strategic results, marketing teams can have the best of both worlds.

Training 104

Training Advertising Agencies Enterprise Management Best Practices 104

Marketing Insider Group

AUGUST 5, 2024

Without clear metrics, you’re throwing money into the void and hoping for the best. Analytics Platforms Tools like Google Analytics and Facebook Ads Manager are your best friends here. Best Practices for Optimizing Campaign Performance You’ve got the tools and metrics down. Simple: Because guessing doesn’t cut it.

Cost Per Click 321

Cost Per Click Marketing Agencies 2 Advertising Agencies ROAS 321

Marketing Insider Group

OCTOBER 28, 2024

Optimizing paid media campaigns is one of the best ways to achieve a better return on investment (ROI). Understanding which ads and channels deliver the best ROI sets the foundation for effective paid media optimization. It allows you to experiment with different versions of your ads to determine what works best.

Cost Per Click 313

Cost Per Click Cost per Acquisition ROI Optimization 313

Marketing Insider Group

OCTOBER 9, 2024

One of the best ways to salvage and rebuild the CMO role is to have it focus on revenue generation as a primary objective. If the traditional CMO role is becoming antiquated or no longer useful proportional to its costs, these are some of the most meaningful ways to transform it: Focus more on revenue.

CMO 306

CMO Paid Search Agency Companies Verticals 306

Webbiquity

APRIL 8, 2025

For example, while many SEO best practices have changed over time, tactics like seeking to “be the best answer” to a specific query and writing for humans (while keeping search engines in mind) apply as well today as they did 25 years ago. Some marketing concepts have a pretty short shelf life (e.g.,

Marketing AI 301

Marketing AI Paid Content Optimization Lock-In 301

Marketing Insider Group

APRIL 21, 2025

Lets take a closer look at why outsourcing web design can be the best decision for a small business. Instead of spending hours troubleshooting website issues or learning how to code, they can leave the technical work to professionals and concentrate on what they do best.

Small Business Marketing 266

Small Business Marketing Design Paid Search Agency Work Management 266

Webbiquity

AUGUST 20, 2024

But there are digital marketing steps you can take to make the best of this ongoing change. If you want to influence AI models, the best thing you can do is publish very high volumes of very high quality content – in other words, traditional SEO.

Marketing AI 328

Marketing AI Traffic Organization Marketing Attribution 328

Vision Edge Marketing

OCTOBER 29, 2024

A search phrase such as, “What is the best project management software for remote teams?” has evolved into an artificial intelligence (AI) prompt, such as, “Hey ChatGPT, what’s the best project management software for a remote team?” Use your measures to establish a baseline and set performance targets.

Marketing AI 308

Marketing AI Buy Marketing Analytics Tools Demand 308

Marketing Insider Group

SEPTEMBER 2, 2024

Experimenting with different content formats like blog posts, videos, infographics, and podcasts helps you identify which formats best engage your audience. Testing Content Formats Testing different content formats is essential in content marketing because it helps you understand which types of content best engage your audience.

Content Marketing 315

Content Marketing Marketing Analytics Tools Click Rate Content 315

Marketing Insider Group

JULY 15, 2024

Your content strategy includes determining what content types to produce, how they align with business goals, and the best distribution methods. Best Practices in Content Design Your content design will likely differ for every piece of marketing material you create. Visual Design: Ensuring content is readable and visually appealing.

Design 314

Design Content Long Tail Marketing Keywords 314

Marketing Insider Group

AUGUST 12, 2024

This article will showcase the five best marketing plugins for WordPress that have been around for a while, but we continue to love. You’ll also notice that OptinMonster includes A/B testing capabilities, enabling you to test different versions of your forms and determine which performs best.

Marketing Analytics Tools 298

Marketing Analytics Tools Work Management Marketing Management CAN-SPAM 298

Marketing Insider Group

MARCH 18, 2025

Choose wisely: Google Ads Best for search intentpeople actively looking for what you offer. If someone types best running shoes, theyre ready to buy. These work best when you target specific interests, behaviors, and demographics. LinkedIn Ads Best for B2B marketing. Scale up the best-performing ads.

Cost per Acquisition 269

Cost per Acquisition Marketing & Strategy Marketing Strategy Media 269

SendX

SEPTEMBER 25, 2024

The best thing about email marketing is that you can judge whether your content, messaging, emails are working on what is concrete data instead of making assumptions. So find out what your audience actually wants to read and deliver the best content related to that. How To Measure The Success Of Your Email Newsletter?

Newsletter 355

Newsletter Examples Design Open Rate 355

Marketing Insider Group

SEPTEMBER 23, 2024

Your team size, the complexity of your marketing efforts, and the features that would best support your strategy all matter as you decide. Carefully considering these factors helps you choose the marketing management software that best supports your business’s growth and success. Your Budget Next, consider budget considerations.

Enterprise Management 313

Enterprise Management Work Management Marketing Management Budget Programs 313

SendX

NOVEMBER 14, 2024

It's best to keep your sentences between 20-25 words and paragraphs under 2-3 sentences. It is very important to segment your audience and consider the best way to approach them. It's best to keep your sentences between 20-25 words and paragraphs under 2-3 sentences. What should be the length of my email?

Email Marketing 370

Email Marketing ROI CAN-SPAM Autoresponders 370

Vision Edge Marketing

OCTOBER 22, 2024

Buy Your Best-Practices Workbook 5 Ways to Turn Up the Heat with Advantageous Excellence Heat is the next element. How are we performing compared to our competitors? How can we optimize our operations to create more customer and business value? What are the emerging trends in our industry? What are the risks we face?

Marketing AI 315

Marketing AI Work Management Marketing Management Customer Satisfaction 315

Marketing Insider Group

MARCH 31, 2025

AI may speed up the process, but the best work still has a human behind it. Trends come and go, but the best designs break a few rules while staying true to their purpose. Whether youre embracing retro vibes, playing with motion, or experimenting with AI, the best work always stands out for the right reasons.

Design 241

Design Trends Ethics Social Media 241

Marketing Insider Group

FEBRUARY 17, 2025

They are longer, more specific search phrases, such as “best organic coffee for cold brew,” compared to broad short-tail keywords like “coffee.” For example, instead of competing for “digital cameras,” targeting “best budget digital cameras for beginners” gives you a better chance to stand out.

Long Tail Marketing 256

Long Tail Marketing Keywords SEO Marketing & Strategy 256

Marketing Insider Group

DECEMBER 16, 2024

Image source Content Quality and Structure Competitor content analysis offers insight into what types of content perform best within your industry. Length and depth often reflect what performs best for specific keywords.

Analysis 245

Analysis SEO Tools Domain 245

Marketing Insider Group

SEPTEMBER 3, 2024

Taking advantage of these platforms is one of the best ways to reach younger demographics with information about your cause. To be successful on social media, use data-informed strategies and follow best practices for each platform. Leverage social media platforms. It’s no secret that Gen Z is highly engaged on social media.

Webinar Metrics 182

Webinar Metrics Marketing & Strategy Marketing Strategy Paid Search Agency 182

Marketing Insider Group

MARCH 17, 2025

High-authority link building is one of the best ways to accomplish this.” By analyzing vast amounts of data, AI can identify purchasing patterns, determine which types of content perform best, and even suggest personalized marketing strategies based on user interactions.

Marketing Budget 147

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 147

Marketing Insider Group

SEPTEMBER 3, 2024

That’s where a digital marketing checklist becomes your best ally. A/B Testing Subjects and Content: Try out various subject lines, content formats, and send times to determine what works best. Trying different ad formats helps you see what works best for your audience.

Paid Content 303

Paid Content Planning Work Management PPC 303

Vision Edge Marketing

OCTOBER 1, 2024

Discover the Best Places to Find Customer Behavior Insights Fireflies are found all over the world; they like humid, warm environments, and are more visible when it’s dark. Your company can use this data to gain insight into what messages and offers resonate best with your customers.

POS 305

POS Marketing Analytics Tools Marketing Management Word of Mouth 305

The Forward Observer

JULY 12, 2024

About the Author Nicholas Webb is a best-selling author, a keynote speaker on innovation, healthcare, future trends, and customer experience, and the CEO of LeaderLogic a management consulting firm that works with some of the top brands in the world. Patent Office for various technologies.

Work Management 271

Work Management Click Rate Touchpoints Amazon 271