Marketing Insider Group

JUNE 7, 2023

You need the best SEO strategies that deliver results. Keep Searching for the Best SEO Strategies One of the best SEO strategies is to keep looking for effective SEO strategies. Providing genuine, relatable information to your readers will always be among the best SEO strategies. The robots can’t do that (yet ).

SEO 319

SEO Marketing & Strategy Long Tail Marketing Best Practices 319

SendX

NOVEMBER 9, 2023

But, how do we truly discern which element elicits the best response from our audience? As email marketers, we constantly juggle with design aesthetics, captivating copy, and that ever-elusive perfect subject line.

Email Marketing 361

Email Marketing Practices Best Practices Design 361

Webbiquity

MAY 16, 2023

3 reviews) For small to midsized B2B companies without complex visitor-site interaction needs, this may be the best option. Your knowledge, experience, and research can help others make their best decision. The post What’s the Best Alternative to Google Universal Analytics for SMBs? What others would you add to the list?

Marketing Analytics Tools 347

Marketing Analytics Tools Analytics Google Work Management 347

Webbiquity

MARCH 17, 2023

This post details seven of the best tactics to generate B2B leads. Best Tactics for B2B Lead Generation Crafting an effective B2B lead generation strategy requires a combination of creativity to try new ideas plus a data-driven mindset to evaluate results. Otherwise, they risk ending up with negative ROI.

Tactics 319

Tactics Sales Qualified Leads Generation Lead Ranking 319

SendX

DECEMBER 11, 2023

Waves of new marketing strategies may pop up every year, but email campaigns remain one of the most effective options to date. In fact, studies show that most smartphone users prefer to receive brand communication via email, and the average ROI for email marketing is $36 for every $1 spent.

Email Campaigns 381

Email Campaigns Campaigns Practices Best Practices 381

SendX

MARCH 19, 2024

Generation Z is filled with tech-savvy, native web users. This means they know a great online deal when they see one and are unlikely to be impressed by outdated email marketing tactics. They’re also a growing demographic.

Tactics 348

Tactics Email Marketing Best Practices Demographics 348

Vision Edge Marketing

NOVEMBER 19, 2024

Given their value, it makes sense to apply lessons and best practices of growing forests to growing a company: strategic planning, a strategy aligned to value creation, careful product selection and nurturing, robust performance management and operational excellence (OpEx), and a commitment to customer-centricity based on data-driven decisions.

Practices 196

Practices Peer-to-peer Best Practices Business 196

Trade Press Services Newsletter

APRIL 4, 2024

Here are six best practices to follow to be the podcast guest that maximizes the opportunity and gets invited back: 1. Securing a guest spot on a podcast is a real coup, so take advantage of the win by following best practices for success. Start with a goal in mind. Click here to schedule a call with one of our team members.

Impressions 288

Impressions Practices Best Practices Thought Leadership 288

Marketing Insider Group

JULY 3, 2023

Unsurprisingly, therefore, the search engine behemoth is one of the best places to discover current trending topics. Best of all, the tool is free. One of its best features is the ability to find current trending topics from social media. Image Source 3. Buzzsumo Buzzsumo is a top content marketing tool for any martech stack.

Trends 320

Trends Marketing AI Lead Ranking Lead Scoring 320

SendX

NOVEMBER 15, 2023

As companies grow and business needs change, so too do their technological requirements. Over 80% of small businesses rely on email services to acquire new customers and respond to client requests, illustrating the importance of selecting an effective email service provider.

Practices 350

Practices Best Practices Small Business Marketing Service 350

SendX

NOVEMBER 16, 2023

Are you looking to refine your current marketing strategy? These suggestions will give your email campaigns the clarity and direction they deserve.

Email Campaigns 382

Email Campaigns Campaigns Conversion Optimization 382

Trade Press Services Newsletter

DECEMBER 5, 2024

With new technologies, strategies, and challenges constantly emerging, today’s professionals need to stay on top of the latest trends and best practices. The Best of the Best From 2024 As you plan for 2025, this year-end review will get you up to speed on the content that defines B2B marketing trends in 2024.

Marketing AI 130

Marketing AI B2B Marketing Planning B2B Thought Leadership 130

Webbiquity

NOVEMBER 23, 2024

This post outlines six of the best techniques to obtain 1,000 likes on one of your Instagram posts. The post What’s the Best Way to get 1,000 Likes on Instagram? Following the ideas in this article can help you improve your Instagram profile, increase interaction, and eventually get 1,000 likes on each of your posts.

Best Practices 173

Best Practices Social Media Storytelling User-Generated Content 173

Act-On

MAY 30, 2024

Budget cuts, doing more with less, and consolidation of business tools are all on the rise in 2024. Jeff Coleman , chief customer officer at Act-On, explained during an interview that, as the economy contracts, customers are deciding to use fewer products and consolidate the ones they already have.

Cross-Selling 246

Cross-Selling Marketing Automation Services Work Management Budget Programs 246

Zoominfo

DECEMBER 6, 2024

In the following sections, well explore the top live chat software providers and their unique capabilities, helping you find the best fit for your business needs. The 10 BestTop Live Chat Software AppsProviders Live chat software has become essential for businesses seeking to enhance customer engagement and optimize online operations.

Marketing Management 130

Marketing Management Software Zoominfo Multi-Channel 130

Marketing Insider Group

OCTOBER 1, 2024

Prescriptive analytics suggests the best course based on data insights, helping businesses improve their strategies. For example, CRM analytics can help a company target the right customers by identifying buying behaviors or optimizing marketing campaigns by showing which messages resonate best with their audience.

CRM 273

CRM Analytics Customer Satisfaction Allocation 273

Marketing Insider Group

AUGUST 5, 2024

Without clear metrics, you’re throwing money into the void and hoping for the best. Analytics Platforms Tools like Google Analytics and Facebook Ads Manager are your best friends here. Best Practices for Optimizing Campaign Performance You’ve got the tools and metrics down. Simple: Because guessing doesn’t cut it.

Cost Per Click 313

Cost Per Click Marketing Agencies 2 Advertising Agencies ROAS 313

The Point

APRIL 4, 2024

As ever, a mix of gated and ungated content is always the best strategy. Even in the throes of an uncertain economic climate, B2B buyers’ appetite for quality gated content shows no sign of abating. Ebooks remain the most popular format for B2B content, representing 39.5% of all demand. hours to 31.2.

Trends 293

Trends B2B Thought Leadership B2B Content 293

Marketing Insider Group

OCTOBER 9, 2024

One of the best ways to salvage and rebuild the CMO role is to have it focus on revenue generation as a primary objective. If the traditional CMO role is becoming antiquated or no longer useful proportional to its costs, these are some of the most meaningful ways to transform it: Focus more on revenue.

CMO 297

CMO Paid Search Agency Companies Verticals 297

Marketing Insider Group

OCTOBER 28, 2024

Optimizing paid media campaigns is one of the best ways to achieve a better return on investment (ROI). Understanding which ads and channels deliver the best ROI sets the foundation for effective paid media optimization. It allows you to experiment with different versions of your ads to determine what works best.

Cost Per Click 290

Cost Per Click Cost per Acquisition ROI Optimization 290

Marketing Insider Group

MAY 22, 2023

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? Before we jump into our examples, it’s ideal to understand how to best create your own ChatGPT prompts for digital marketing. What are the best website analytics tools B2B businesses can use?

Paid Search Agency 69

Paid Search Agency Work Management Marketing Management Webinar Metrics 69

Webbiquity

AUGUST 20, 2024

But there are digital marketing steps you can take to make the best of this ongoing change. If you want to influence AI models, the best thing you can do is publish very high volumes of very high quality content – in other words, traditional SEO.

Marketing AI 323

Marketing AI Traffic Marketing Attribution Organization 323

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. 25 Best Marketing Articles No time to sift through Google SERPs?

Paid Search Agency 360

Paid Search Agency Content Marketing Lead Ranking Lead Scoring 360

SendX

NOVEMBER 14, 2024

It's best to keep your sentences between 20-25 words and paragraphs under 2-3 sentences. It is very important to segment your audience and consider the best way to approach them. It's best to keep your sentences between 20-25 words and paragraphs under 2-3 sentences. What should be the length of my email?

Email Marketing 361

Email Marketing ROI CAN-SPAM Autoresponders 361

Marketing Insider Group

SEPTEMBER 2, 2024

Experimenting with different content formats like blog posts, videos, infographics, and podcasts helps you identify which formats best engage your audience. Testing Content Formats Testing different content formats is essential in content marketing because it helps you understand which types of content best engage your audience.

Content Marketing 300

Content Marketing Marketing Analytics Tools Click Rate Content 300

Marketing Insider Group

JANUARY 8, 2024

While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best. Plus, marketers can use AI to target the best days and times for the highest engagement. Connect with Sagefrog for expert guidance on the best way to incorporate AI into your business.

Marketing AI 312

Marketing AI B2B Marketing Planning Work Management 312

Marketing Insider Group

SEPTEMBER 7, 2023

In his book How to Work With (Almost) Anyone , best-selling author and coach Michael Bungay Stanier (MBS) talks about “The Keystone Conversation” as a powerful way to set the stage for ongoing vulnerability at work.

Lead Ranking 306

Lead Ranking Lead Scoring Advertising Agencies Paid Search Agency 306

Marketing Insider Group

AUGUST 12, 2024

This article will showcase the five best marketing plugins for WordPress that have been around for a while, but we continue to love. You’ll also notice that OptinMonster includes A/B testing capabilities, enabling you to test different versions of your forms and determine which performs best.

Marketing Analytics Tools 289

Marketing Analytics Tools Work Management Marketing Management CAN-SPAM 289

Marketing Insider Group

MARCH 11, 2024

In today’s environment, your digital presence offers the best opportunities for generating leads. Somewhere, you attracted their attention and somehow, you propelled them to interact with your brand. Once they do, your company has the information it needs to make contact.

Top of Funnel 315

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Leads 315

Marketing Insider Group

AUGUST 6, 2024

Automated paid media optimizes bids and placements to get the best results at the lowest cost. Choose the Right Tools: Select the tools and platforms that best fit your needs. Get the Experts Involved: One of the best ways to implement AI in paid media strategies is to get the experts involved.

Advertising Agencies 305

Advertising Agencies Advertising Advertisements Automation 305