Business Software Buying Stabilizes: Pandemic Stage 3
JUNE 16, 2020
The good news for B2B software vendors is that buyers are buying again. Only about 1 in 10 firms say their buying process is getting less collaborative. In fact, many respondents reported having more collaborative buying experiences during COVID-19 than they had before the pandemic. The buying dynamics behind those future purchases may be increasingly collaborative.” But there’s more to the story.