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Tony Zambito
NOVEMBER 1, 2020
We are in that moment of hesitation when it comes to the future of how B2B buyers will engage in buying. Various studies from McKinsey, Gartner, Forrester, Salesforce, and others show increasingly that B2B buyers want seller-free buying experiences. Today, a third to 40% of buyers want a seller-free buying experience.
Vision Edge Marketing
DECEMBER 15, 2020
This trend has certainly added more twists and turns to the buying process. 84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. ? Peer Influence and its Effects on the B2B Buying Process. Hence the importance of peer engagement.
Launch Marketing
OCTOBER 14, 2022
The B2B buying process has changed. To reach B2B buyers in a constantly changing environment, focus on these marketing strategies.
Tony Zambito
MAY 26, 2021
Marketing And Sales Teams Should First Align With An Important Buyer Mindset Before Jumping In Helping Buyers To Buy. The phrase – “helping buyers to buy” – has been a new mantra for the past three to five years. Note, it is not about seeking a solution to buy. It is about trying to figure things out. A purchase.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
Join Drift’s Senior Product Marketing Manager, Kristin Hess, and 6sense’s Head of Vertical Marketing, Will Lyon, to learn: Why a digital buying experience doesn’t have to (and shouldn’t) feel so different from an in-person buying experience How to leverage first-party data for better brand experiences How to create more seamless marketing-to-sales (..)
Tony Zambito
MAY 19, 2021
Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers. One significant outcome of the COVID-19 pandemic is the increasing desire on the part of buyers for digital buying experiences. What has become evident in the past 14-16 months is B2B buying has undergone radical change.
Tony Zambito
JANUARY 6, 2022
Perhaps no “Why” question is more important to B2B or B2C leadership than this: Why do our buyers and customers buy? Using buyer personas as a leadership skill to develop a common language on why their buyers and customers buy. A significant trait that is necessary to lead organizations. Be they B2B or B2C entities. .
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Today’s buying experience is extremely challenging to navigate––with a plethora of choices, easy access to research, and competing (often contradictory) voices chiming in. Why are buyer-facing teams struggling and what can be done about it? For a buyer-facing team, the struggle is also real.
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The lines between business buying and consumer buying habits are being blurred. A roadmap for those who want to transition from multichannel to omnichannel marketing. Today’s consumers have evolved. In 2022, our offline and online worlds are more integrated than ever before. Today’s buyers expect more and it’s up to you to deliver.
Advertiser: ZoomInfo
Steps your buying committee must go through when purchasing a prospecting solution. Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways prospecting solutions maximize sales productivity and effectiveness.
Advertiser: ZoomInfo
Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course.
Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC
The process of buying new tools along with the massive organizational shift required for ABM can be overwhelming for even the most seasoned marketers. If you are considering implementing account-based marketing, chances are you have also explored technology options. This session will help you start off on the right foot.
Advertiser: ZoomInfo
With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations, helping you prioritize sales outreach with companies that are ready to buy. Learn seven ways you can use real-time intent to: Better personalize sales and marketing outreach.
Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip
Your buyers now expect a personalized content experience to guide them through their buying process before they make a decision to buy. This has a major implication for the accountability of the modern demand and digital marketer. And you, not just the content marketer, need to be able to deliver this at scale.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
How to secure organizational buy-in (and cooperation!). Your marketing team may build perfect personas and have excellent research, but if the sales and operations team aren’t aligned, you're missing out on opportunities to move potential buyers to the next stage of the funnel. How to develop benchmarks for your inbound culture.
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