4 Areas Of Actionable Buyer Insights Can Help You Deliver A Differentiating Digital Buying Experience

Tony Zambito

Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers. One significant outcome of the COVID-19 pandemic is the increasing desire on the part of buyers for digital buying experiences. This is a significant buying behavior shift.

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Why Enabling Buyers To Buy Is The Future Of B2B

Tony Zambito

We are in that moment of hesitation when it comes to the future of how B2B buyers will engage in buying. Various studies from McKinsey, Gartner, Forrester, Salesforce, and others show increasingly that B2B buyers want seller-free buying experiences. To buy without friction.

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Who is really buying?

Heinz Marketing

There are a lot of psychological and emotional factors that play strongly in the buying process. Because there was an incomplete understanding of the psychological factors that go in the buying process – the human side of selling. The post Who is really buying?

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The Impact of Peer Engagement on The Customer Buying Journey

Vision Edge Marketing

This trend has certainly added more twists and turns to the buying process. 84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. ?

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Maximize Your ABM

Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC

The process of buying new tools along with the massive organizational shift required for ABM can be overwhelming for even the most seasoned marketers. If you are considering implementing account-based marketing, chances are you have also explored technology options.

Is Helping Buyers To Buy Really The Right Mindset?

Tony Zambito

Marketing And Sales Teams Should First Align With An Important Buyer Mindset Before Jumping In Helping Buyers To Buy. The phrase – “helping buyers to buy” – has been a new mantra for the past three to five years. Note, it is not about seeking a solution to buy.

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Business Software Buying Stabilizes: Pandemic Stage 3

Webbiquity

The good news for B2B software vendors is that buyers are buying again. Only about 1 in 10 firms say their buying process is getting less collaborative. In fact, many respondents reported having more collaborative buying experiences during COVID-19 than they had before the pandemic.

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Coronavirus Will Change Buying Behaviors Forever. Will We Know How?

Tony Zambito

Perhaps none more important than – how will buying change? Will we know how buying will change? We simply do not know how buying will change. As a result of COVID-19, there will be new rules for buying emerging in the next year.

Millennials Take Over B2B Tech Buying — Here’s How (and How Not) to Reach Them

Webbiquity

Those were a few of the findings from the 2021 B2B Buying Disconnect report, published by TrustRadius at the end of 2020. And over 40% use a vendor representative in their B2B buying process…(but) vendors are facing a crisis of trust. Millennials are changing the B2B tech market.

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ITDMs vs. BDMs: B2B Buying Preferences for Cloud Tech

SWZD

Craft a truly engaging campaign by tailoring your approach to ITDMs and BDMs in the cloud buying collective. Reports Resources B2B buyers BDM business decision maker Cloud Buyers Cloud Buying Collective Cloud Tech cloud tech buyers IT decision maker ITDM

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How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

How Buying Signals Rise from Layers of Data

Zoominfo

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. Buying Signals Reveal Interests.

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Need Help Getting Buy-in for Litmus? We’ve Got Your Back

Litmus

Follow our 3-step guide to getting buy-in for Litmus. Download our full buy-in guide to dive deeper into how to gather proof to educate your team and make the case to get buy-in for Litmus. The post Need Help Getting Buy-in for Litmus?

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How the B2B Buying Process Works

Industrial Marketer

The B2B buying process usually involves multiple stages over long time periods. Unlike B2C buying, business-to-business buying isn’t generally a single-person process. Read more » The post How the B2B Buying Process Works appeared first on Industrial Marketer.

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How to be selected in the B2B buying process

Hennie Lievense

How to be selected in the B2B buying process

Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next

Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip

The way we engage with technology has changed—from the way we watch TV (Netflix), to the way we consume music (Spotify), to the way we exercise (Peloton). We have tuned out on old one-dimensional experiences. Your buyer expects each stage of the journey to be curated so they can stream away! Join Randy as he presents an actionable framework for creating experiences that will engage your buyers to stream through more of your content so they don’t tune out.

Survey: B2B Marketers Working Against Longer Buying Cycle

KoMarketing Associates

As B2B marketers look to fine-tune the way they reach out to customers and prospects, new research suggests that B2B buyers are taking more time to think about potential purchases.

How do you sell when your buyers can’t buy? Mounting dysfunction in the B2B buying process

Biznology

Everyone is aware that B2B buying is complex. In a large enterprise, this can take months, if not years, and involve dozens of individuals in the buying circle. But new research from CEB , now Gartner , suggests that things are even worse these days: it’s buying gridlock. But interestingly, what we’ve been seeing is that it’s become difficult for customers to buy today. years ago that we found the average buying group consisted of 5.4

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Make It Super Easy to Buy From You

Tomorrow People

In addition to the primary navigation bar, we implemented a sub-navigation with a buy button that floats along the top of users' screen even as they scroll up or down through the product images and descriptions.

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B2B Buying Trends for 2021: Latest Research

Webbiquity

Here are six of the most important findings about buying trends and plans for B2B marketers. Not surprisingly, those at-home shoppers increasingly expect a similar buying experience in their professional lives.

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

How to secure organizational buy-in (and cooperation!). Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.

Jumpstart your Buying Committee Map with this Trick!

Heinz Marketing

Mapping a B2B buying committee is no easy feat. I’ll tell you a little story about a buying committee I was tasked with identifying this past month…. I was faced with a new situation, one where a tech company wanted our guidance on how to penetrate state governments’ buying committees.

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New research: Empathy and solving buying problems

B2B Lead Generation

But instead, we need focus on solving customer buying problems with empathy. Because buying is harder today than ever been. Help customers buy. What we find is that the larger the buying group, the more individual stakeholders feel not only their credibility. Now I’m thinking about buying your CRM solution. I’m thinking about how to get my company to buy that solution, which I really want: I’ve got to go talk to someone in IT. The pain of buying .

How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. How to spot buying signals.

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Content + Intent Data: Elevating the Buying Experience

Content4Demand

Elevating the Buying Experience. Here’s how he believes intent is elevating the buying experience. This is more useful for knowing when there’s a change in the account’s behavior, which might indicate a buying activity.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation has become much more important because the buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise.

Building campaigns that connect with Buying Group members

TrueInfluence

The emergence of buying groups is changing everything for B2B marketers. Even in the buying group dynamic – where marketers engage and persuade the whole team that ultimately makes the purchase decision – you must still connect one-on-one with each individual member of the group.

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Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. What do people mean by “programmatic ad buying”? (AF) AF) Simply put, programmatic ad buying is the automation of media buying and selling.

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Should you build or buy martech? Yes

chiefmartech

” That’s the kind of quip I might have likely shot back a couple of years ago if someone asked me, “Should we build our own martech software or buy a packaged app from a martech vendor?” You don’t want to build things you can buy off-the-shelf.

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Closing the Gap Between B2B Buying and Selling

Marketing Interactions

Buyers use their buying decision process to figure out how to resolve their problem with the least disruption.”. She’s been working to expose and close the gaps between buying and selling for years—and to share a process for helping people through their uncertainties so they can become buyers.

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The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

The Challenger Sale in Marketing: Gain Buying Group Consensus

Content4Demand

With the shift to more account-based marketing (ABM) and targeting buying groups rather than individual personas, it’s time to also turn some of our ideas about personas on their heads in our content marketing strategy. Chances are, they have insights into the buying committee personalities.

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Build vs. Buy: The AI martech conundrum

ClickZ

30-second summary: All companies face the same dilemma around whether to build or buy a martech solution. Buy if it enables you to start generating revenue sooner. All companies face the same dilemma around whether to build or buy an AI martech solution. If yes, buy it.

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B2B Lead Generation Buying Guide – Ebook

Unbound B2B

The Ultimate B2B Lead Generation Buying Guide. The post B2B Lead Generation Buying Guide – Ebook appeared first on UnboundB2B. What Are Lead Generation Services? Should You Hire a Lead Generation Vendor? How to Hire a Lead Generation Company?

Crafting content for the buying cycle

Biznology

The different prospects I’m encouraging you to focus on are really the same prospect at different stages of his or her buying journey. The post Crafting content for the buying cycle appeared first on Biznology. Content Marketing buying cycle content creation Content marketing Content strategy Digital marketing iContact Internet marketing MailChimp online marketingAll content is not created equal.

5 Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

How to Market and Sell to the B2B Buying Committee

Heinz Marketing

Today, I want to continue the conversation and talk about how to map the B2B buying committee. What is the B2B buying committee? The B2B buying committee is a group of people involved in a purchase decision. And as organizations grow larger, so too will their buying committees.

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