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Why Attribution Tracking Matters: Enhancing Digital Media Buying Efficiency

NuSpark Consulting

Introduction In today’s digital landscape, businesses are heavily reliant on digital media buys to reach their target audience. With the increasing competition and complexity of digital advertising, it has become crucial for businesses to track attribution for their media buys. What is a Lookback Window Strategy?

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Chat-Based Development Changes the Build vs Buy Equation

Customer Experience Matrix

More fundamentally, there’s no reason to expect people to use all the features of the products they buy. That’s what pushes companies to buy new systems to fill in the gaps. This is certainly a problem: thanks to the miracle of SaaS, it’s often easier to buy a new system than the fully research the features of systems already in place.


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Build vs Buy Your Customer Data Platform?

Customer Experience Matrix

The build vs buy debate has existed as long as packaged software itself. That discussion, in turn, usually leads to a recommendation that companies build software which will create unique competitive advantage and otherwise buy when a satisfactory option exists. This work is the same whether you’re building or buying.

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Why Enabling Buyers To Buy Is The Future Of B2B

Tony Zambito

We are in that moment of hesitation when it comes to the future of how B2B buyers will engage in buying. Various studies from McKinsey, Gartner, Forrester, Salesforce, and others show increasingly that B2B buyers want seller-free buying experiences. Today, a third to 40% of buyers want a seller-free buying experience.

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Roadblocks to Delivering a Competitive Buying Experience

Today’s buying experience is extremely challenging to navigate––with a plethora of choices, easy access to research, and competing (often contradictory) voices chiming in. Why are buyer-facing teams struggling and what can be done about it? For a buyer-facing team, the struggle is also real.

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The Impact of Peer Engagement on The Customer Buying Journey

Vision Edge Marketing

This trend has certainly added more twists and turns to the buying process. 84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. ? Peer Influence and its Effects on the B2B Buying Process. Hence the importance of peer engagement.

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Gain and Maintain Change Buy-In with Storytelling

Heinz Marketing

How do you get buy-in from the key people and teams you need? Whether communicating out to your team, cross functionally to colleagues, or upwards to executives, effective storytelling assuages fears, gains and maintains buy-in, and grants the clarity people need to engage. When establishing buy-in the story must be compelling.

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Omnichannel is Multichannel 2.0

The lines between business buying and consumer buying habits are being blurred. A roadmap for those who want to transition from multichannel to omnichannel marketing. Today’s consumers have evolved. In 2022, our offline and online worlds are more integrated than ever before. Today’s buyers expect more and it’s up to you to deliver.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Larger buying committees. Longer sales cycles. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

This report will examine the main investment areas that marketers are prioritizing to enhance their account-based strategies through a focus on: How practitioners are executing and accelerating blended ABM strategies that put self-service buying journeys at the forefront The areas in which AI shows the greatest promise The continued convergence of (..)

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5 Essential Pieces of a Prospecting Solution

Steps your buying committee must go through when purchasing a prospecting solution. Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways prospecting solutions maximize sales productivity and effectiveness.

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Maximize Your ABM

Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC

The process of buying new tools along with the massive organizational shift required for ABM can be overwhelming for even the most seasoned marketers. If you are considering implementing account-based marketing, chances are you have also explored technology options. This session will help you start off on the right foot.

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Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next

Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip

Your buyers now expect a personalized content experience to guide them through their buying process before they make a decision to buy. This has a major implication for the accountability of the modern demand and digital marketer. And you, not just the content marketer, need to be able to deliver this at scale.

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

How to secure organizational buy-in (and cooperation!). Your marketing team may build perfect personas and have excellent research, but if the sales and operations team aren’t aligned, you're missing out on opportunities to move potential buyers to the next stage of the funnel. How to develop benchmarks for your inbound culture.