B2B Marketing Online Testing: Eye-tracking Research and CTAs

MLT Creative

The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images.

Introduction to Eye Tracking: Optimizing Your Content for How People Read [Infographic]

Hubspot

Essentially, you need to know the basics of eye tracking research to make any website redesign successful. To get familiar with eye tracking, check out the infographic below by SingleGrain and use these guidelines when working on your next digital project.

Eye Tracking in B2B Marketing: Are You Catching Your Customers’ Attention?

MLT Creative

The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. So if you’re to the right of an image, you may have a better chance of being noticed than if you are to the left of it. The Research in B2B: WhichTestWon.com discusses this in one of its B2B marketing case studies.

Neuromarketing: Research For Advertising Success Installment Three

Ignite

In the context of neuromarketing, this translates to eye-tracking technology that allows neuromarketers to determine the ideal placement of menu items, what draws customers’ eyes first, and more. The first two post received great attention so we thought you might like more! Part 3: In our technologically-advanced world, Big Brother is always watching.

8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. For the former, algorithm tracking on Moz , given the “slow rollout,” the exact timing was unclear.

Search 301

Mobile Myth Busting: How to Write Great Content for Mobile

ScribbleLive

The Golden Triangle – During eye-tracking studies researchers learned that users focus primarily on the upper left corner of a website or search engine page results. This triangular region is where the majority of the eye movement was focused.

Mobile 206

Banner Ads Must Die!!!

Marketing Insider Group

Eye-tracking studies show that everyone ignores them so even for branding and awareness, this tactic is hard to justify. Earlier this week I was asked for my view on which marketing tactic is like “The Walking Dead” of marketing.

This Week's Top Content: 4 Must-Read Posts on Marketing Optimization

Hubspot

Introduction to Eye Tracking: Optimizing Your Content for How People Read [Infographic]. If you really want your website to increase conversion opportunities and sales, you need to know the basics of eye tracking research.

3 Things You’ll Learn from Content Marketing Institute’s Latest B2B Brief

ScribbleLive

According to the Nielsen Norman Group, eye-tracking studies showed that internet readers pay close attention to information-carrying images.

What B2B Marketers Can Learn About Buyers Without Trying Too Hard

KoMarketing Associates

It’s easy to focus too closely on the (often overwhelming number of) tasks at hand, only in the process fail to keep a watchful eye on the market as a whole. Since the web plays a pivotal role in a business buyer’s decision journey , UserTesting’s bird’s-eye view is valuable asset.

Neuromarketing: Surprising Facts Businesses and Marketers Should Know

Buffer

So this first method is called eye-tracking, which is used to tell marketers where the attention of someone goes when they look at something. The really basic method of eye-tracking is more like mouse tracking and it’s something you might know as heat mapping.

Neuromarketing: Using Neuroscience to Supercharge Results

Act-On

Marketing researchers us it to track the brain’s flow of blood as a person responds to a variety of visual and audio cues. Electrodes measure electrical waves produced by the brain and allow researchers to track emotions, such as anger, excitement, and sadness.

3 steps to defining customer experience

Modern Marketing

These aspects can include everything from subtle cues such as mouse movements right through to eye-tracking and ‘rage clicks’ (frustratedly clicking on content over and over).

Neuromarketing: Using Neuroscience to Supercharge Results

Act-On

Marketing researchers us it to track the brain’s flow of blood as a person responds to a variety of visual and audio cues. Electrodes measure electrical waves produced by the brain and allow researchers to track emotions, such as anger, excitement, and sadness.

B2B Marketers – Do You Zee What I Zee?

B2B Marketing Traction

People’s eyes view print marketing pieces in a Z format and on-screen marketing content in an F. The post references Nielsen’s eye-tracking study and shows some webpage heatmaps that show how visitors look at online content.

B2B 183

What Your Last Facebook Post Says About Your Brand

Modern Marketing

Recently, Mashable and Eyetrackshop ran an eye tracking experiment to see what people look at in social profiles and found that: Profile photos get prime attention (except on LinkedIn where Job Title get more attention than anything else).

4 Rules For Better Online Advertising Performance

Digital B2B Marketing

Eye-tracking studies have confirmed people are focused on the content of the page , not your advertising. You have agonized over your copy, crafting something with depth and nuance.

Rules 197

How to Motivate Customers Across the Entire Buyer’s Journey

Act-On

I felt eyes watching my every move. Eye-tracking is a mechanism used by web and user-experience developers to understand what catches eyes on a website. Motivation. It’s a word that comes up in various facets of life, from locker rooms to courtrooms to pop culture. Maybe the word makes you envision motivational speakers – such as Tony Robbins or even Chris Farley’s hilarious Saturday Night Live character Matt Foley. . The word can evoke negativity, too.

Social Media News: Twitter Insiders & Facebook 360

Sprout Social

These real-world consumers enable researchers to observe people’s actual behaviors instead of taking survey responses at face value by using techniques such as online focus groups, video diaries, or eye-tracking glasses.

These 7 Visual Tactics Can Boost Landing Page Conversions

Content Marketing Institute

Eye-tracking studies have found that facial features are the first thing people look at when they see someone new. Without directly pointing at the button, the image guides visitors’ eyes toward where they need to click.

The 6 Best Infographic Tools for Non-Designers

Hatchbuck

Eye-tracking studies have shown that people spend more time looking at meaningful, information-driven visuals (hello, infographics) than simply those that look pretty.

An Inconvenient Truth: Your Advertising is Invisible

Digital B2B Marketing

The image at the right shows the results of an eye tracking study and how the focus is on the content.

Why you need a creative brief for every project

Act-On

An eye-tracking study indicated emails were read in less than a minute. Humans are wired to see images. More than half of humans are visual learners. Our brains process visuals incredibly fast: in just 13 milliseconds. We’ve long been visual beasts (think of the most early form of communication, hieroglyphics). But we’ve embraced that with vigor in recent years. Consider the popularity of visual media like Instagram, emojis, and YouTube.

What Makes Ads Go Viral?

The Effective Marketer

Looking for a recipe to get your new video to go viral? In a recent Harvard Business Review article “ The New Science of Viral Ads” , assistant professor Thales Teixeira from HBS outlines the ingredients you will need: 1.

Viral 171

How Would You Answer “Why Does Most Marketing Stink?”

Marketing Insider Group

Recent eye-tracking studies show 18-34 year-old millennials do not look at banners on the web pages they visit - Tweet This! I wrote this article on Forbes recently and it was completely unplanned.

Banner 231

About Face: Why You Should Stop Showing Faces in Your Ads

Modern B2B Marketing

Our eyes gravitate toward the faces of human subjects. A recent eye-tracking study, “ Eye Gaze Cannot Be Ignored ,” demonstrated this effect with a webpage showing a baby looking directly at the reader.

Ads 109

7 Core Ways to Promote Your Affiliate Links

ConvertKit

Research via eye-tracking technology shows that consumers look at native ads 53% more frequently than display ads. Let’s breakdown some misconceptions. Affiliate marketing is the epitome of the phrase, “You get out what you put in.”.

Link 83

B2B Aware: This Week in B2B Marketing-Socialize, Mobilize & Familiarize

MLT Creative

Catch your B2B customer's attention with eye tracking. According to MLT Creative's Director of Buyer Behavior, Vann Morris, eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images.

What's the Business Case for Virtual Reality? Here's What the Experts Say.

Hubspot

Before your conscious kicks in, your eyes actually tell you what you’re going to do. Take the example of Tobii Pro : a tech company that pairs VR with eye-tracking technology to help retailers learn where a shopper pays the most visual attention and plan store layout accordingly.

Case 65

How Peggy Olson Would Design for Interactive

Marketing Action

How the eye scans a page. The first thing you need to understand is how the human eye tracks across a piece of content. When I was studying advertising in college we were told the eye tracked across a page in the form of a capital Z, starting in the upper left.

Proven Tips to Improve Your Content Marketing Efforts

Launch Marketing

Eye tracking studies show internet readers pay close attention to information-carrying- images. Content marketing is a must for any business now in today’s digital age.

Contently Case Story: How The Trade Desk Used Infographics to Transform Its Marketing Program

Contently

Eye-tracking studies from the Nielsen Norman Group show that images carrying information trigger online readers to pay close attention, suggesting audiences will retain more from infographics than typical articles.

Case 114

How to Generate More Leads from Your B2B Blog

Schubert B2B

Eye-tracking studies show that the top of the page gets the most visibility. If you’re like many hard-working B2B content marketers, you understand the importance of blogging. It helps you increase brand awareness and gain the trust of your target audience.

FAQ 62

Instagram Feeds Worth Following: 5 Brands With 5 Lessons for B2B Marketers

KoMarketing Associates

Today’s business marketers have a lot of tools available for them to target and fine-tune their efforts, from databases and list parsing to surveys and eye tracking software. Instagram transports people, it makes them feel included and gives birds-eye glimpses.

Brand 108

6 Reasons Why Your Company’s Facebook Page is Unattractive

Modern B2B Marketing

Eye-tracking research on social media users indicates the average viewer spends the most time on a brand page examining the cover photo. by Dayna Rothman I am pleased to welcome Helen Nesterenko as today’s guest blogger. Helen is the founder of writtent.com.

Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love

Hubspot

Eye-tracking studies have found that people instinctively look for logos in the upper left-hand side of emails. Just make sure you're using tracking tools to see which emails and landing pages performed the best so you can keep sending what's working.

What Role Does Imagery Play In B2B Marketing?

Heinz Marketing

Eye-tracking studies show readers pay closer attention to information-carrying images and spend more time looking at them than they do reading text. Guest Post by Kayleigh Alexandra. We all know a compelling written portfolio, coupled with beautiful, emotive imagery, can sell pretty much anything to the right person. But while it often seems B2C companies have their visual strategy down, the same is less true of B2B.

Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark

Eye tracking studies show that we pay more attention to headlines and images online, which is why infographics (like the snippet from Ethos3 pictured here) are so popular.

Lead 151

7 VR Startups to Keep an Eye On In 2019

Hubspot

7 VR Startups to Keep an Eye On In 2019. Using Neurable’s wireless brain-computer interface platform, people can interact with virtual and augmented reality applications with only their brain activity, avoiding lag-prone technologies like eye-tracking and voice commands.

Marketing Thought Leader: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative

Cody Ward

I was an eye-tracking lab participant in a 60 minute research session. Chris Pinkerton. VP, Enterprise Development, Media & Research @ Mediative.