B2B Marketing Online Testing: Eye-tracking Research and CTAs

MLT Creative

The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images.

Eye Tracking in B2B Marketing: Are You Catching Your Customers’ Attention?

MLT Creative

The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. So if you’re to the right of an image, you may have a better chance of being noticed than if you are to the left of it. The Research in B2B: WhichTestWon.com discusses this in one of its B2B marketing case studies.

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Introduction to Eye Tracking: Optimizing Your Content for How People Read [Infographic]

Hubspot

Essentially, you need to know the basics of eye tracking research to make any website redesign successful. To get familiar with eye tracking, check out the infographic below by SingleGrain and use these guidelines when working on your next digital project.

Neuromarketing: Research For Advertising Success Installment Three

Ignite

In the context of neuromarketing, this translates to eye-tracking technology that allows neuromarketers to determine the ideal placement of menu items, what draws customers’ eyes first, and more. The first two post received great attention so we thought you might like more! Part 3: In our technologically-advanced world, Big Brother is always watching.

8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. For the former, algorithm tracking on Moz , given the “slow rollout,” the exact timing was unclear.

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6 Stats B2B Marketers Must Pay Attention To in 2014

KoMarketing Associates

The post states, “eye-tracking studies show that increasingly, searchers are tuning out ads and focusing on organic results.” . Check out these other recent studies on Google search results: Eye Tracking Study: The Importance of Using Google Authorship in Search Results.

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6 Inbound Marketing Testing Methods You Should Be Utilizing

SmartBug Media

It may be perfect in your eyes, but what does your target market think? Try local offers via Google Ads or Groupon and make sure to track the data carefully for accurate results. Eye Track Testing.

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What B2B Marketers Can Learn About Buyers Without Trying Too Hard

KoMarketing Associates

It’s easy to focus too closely on the (often overwhelming number of) tasks at hand, only in the process fail to keep a watchful eye on the market as a whole. Since the web plays a pivotal role in a business buyer’s decision journey , UserTesting’s bird’s-eye view is valuable asset.

Emotional AI platform reveals that smiles are down 32% due to COVID-19

ClickZ

30-second summary: Realeyes is an eye-tracking and emotion measurement platform with clients that include Buzzfeed, Coca-Cola, Conde Nast, and eBay.

Neuromarketing: Surprising Facts Businesses and Marketers Should Know

Buffer

So this first method is called eye-tracking, which is used to tell marketers where the attention of someone goes when they look at something. The really basic method of eye-tracking is more like mouse tracking and it’s something you might know as heat mapping.

What Are Behavioral Biometrics and How Do They Fit Into Marketing?

Stevens & Tate

However, new biometric technology, such as eye-tracking software, has made it easier to determine exactly how someone feels about a website experience at any given moment–and they can allow you to do so without holding a focus group.

Neuromarketing: Using Neuroscience to Supercharge Results

Act-On

Marketing researchers us it to track the brain’s flow of blood as a person responds to a variety of visual and audio cues. Electrodes measure electrical waves produced by the brain and allow researchers to track emotions, such as anger, excitement, and sadness.

Mobile Myth Busting: How to Write Great Content for Mobile

RockContent

The Golden Triangle – During eye-tracking studies researchers learned that users focus primarily on the upper left corner of a website or search engine page results. This triangular region is where the majority of the eye movement was focused.

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3 steps to defining customer experience

Modern Marketing

These aspects can include everything from subtle cues such as mouse movements right through to eye-tracking and ‘rage clicks’ (frustratedly clicking on content over and over).

B2B Marketers – Do You Zee What I Zee?

B2B Marketing Traction

People’s eyes view print marketing pieces in a Z format and on-screen marketing content in an F. The post references Nielsen’s eye-tracking study and shows some webpage heatmaps that show how visitors look at online content.

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Neuromarketing: Using Neuroscience to Supercharge Results

Act-On

Marketing researchers us it to track the brain’s flow of blood as a person responds to a variety of visual and audio cues. Electrodes measure electrical waves produced by the brain and allow researchers to track emotions, such as anger, excitement, and sadness.

What Your Last Facebook Post Says About Your Brand

Modern Marketing

Recently, Mashable and Eyetrackshop ran an eye tracking experiment to see what people look at in social profiles and found that: Profile photos get prime attention (except on LinkedIn where Job Title get more attention than anything else).

Social Media News: Twitter Insiders & Facebook 360

Sprout Social

These real-world consumers enable researchers to observe people’s actual behaviors instead of taking survey responses at face value by using techniques such as online focus groups, video diaries, or eye-tracking glasses.

How to Motivate Customers Across the Entire Buyer’s Journey

Act-On

I felt eyes watching my every move. Eye-tracking is a mechanism used by web and user-experience developers to understand what catches eyes on a website. Motivation. It’s a word that comes up in various facets of life, from locker rooms to courtrooms to pop culture. Maybe the word makes you envision motivational speakers – such as Tony Robbins or even Chris Farley’s hilarious Saturday Night Live character Matt Foley. . The word can evoke negativity, too.

How Would You Answer “Why Does Most Marketing Stink?”

Marketing Insider Group

Recent eye-tracking studies show 18-34 year-old millennials do not look at banners on the web pages they visit - Tweet This! I wrote this article on Forbes recently and it was completely unplanned.

What Makes Ads Go Viral?

The Effective Marketer

Looking for a recipe to get your new video to go viral? In a recent Harvard Business Review article “ The New Science of Viral Ads” , assistant professor Thales Teixeira from HBS outlines the ingredients you will need: 1.

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Lead Generation

FMG Suite

Their user experience study using eye-tracking showed that page visitors usually scan the page across the top, then a shorter scan across the text beneath, and finally down the left side of the page. These eye-tracking indicators resemble an uppercase F, hence the name of the pattern.

Overcome Blank-Page Syndrome with This Template for Killer Web Copy

DivvyHQ

Based on eye-tracking studies and other research, we know that users often follow an F-shaped pattern as they peruse a new webpage. For any creator, the blank page can be agonizing.

Neuromarketing + Inbound Marketing = Optimized Conversions for B2B Marketers

Valasys

The process involves non-invasive psychoanalysis of the prospects’ brain activity using methods such as electroencephalography (EGC), magnetoencephalography (MEG) & functional magnetic resonance imaging (fMRI), eye tracking & electrodermal response measures.

B2B Aware: This Week in B2B Marketing-Socialize, Mobilize & Familiarize

MLT Creative

Catch your B2B customer's attention with eye tracking. According to MLT Creative's Director of Buyer Behavior, Vann Morris, eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images.

4 Rules For Better Online Advertising Performance

Digital B2B Marketing

Eye-tracking studies have confirmed people are focused on the content of the page , not your advertising. You have agonized over your copy, crafting something with depth and nuance.

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This Week's Top Content: 4 Must-Read Posts on Marketing Optimization

Hubspot

Introduction to Eye Tracking: Optimizing Your Content for How People Read [Infographic]. If you really want your website to increase conversion opportunities and sales, you need to know the basics of eye tracking research.

About Face: Why You Should Stop Showing Faces in Your Ads

Marketo

Our eyes gravitate toward the faces of human subjects. A recent eye-tracking study, “ Eye Gaze Cannot Be Ignored ,” demonstrated this effect with a webpage showing a baby looking directly at the reader.

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How to Boost Conversions with Your Article’s Featured Image

Single Grain

Note: It is also important to keep an eye on your site performance as images can impact site speed, which is a ranking factor. Eye-tracking studies show that Internet readers pay closer attention to images than to text.

How to Generate More Leads from Your B2B Blog

Schubert B2B

Eye-tracking studies show that the top of the page gets the most visibility. If you’re like many hard-working B2B content marketers, you understand the importance of blogging. It helps you increase brand awareness and gain the trust of your target audience.

Instagram Feeds Worth Following: 5 Brands With 5 Lessons for B2B Marketers

KoMarketing Associates

Today’s business marketers have a lot of tools available for them to target and fine-tune their efforts, from databases and list parsing to surveys and eye tracking software. Instagram transports people, it makes them feel included and gives birds-eye glimpses.

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6 Reasons Why Your Company’s Facebook Page is Unattractive

Marketo

Eye-tracking research on social media users indicates the average viewer spends the most time on a brand page examining the cover photo. by Dayna Rothman I am pleased to welcome Helen Nesterenko as today’s guest blogger. Helen is the founder of writtent.com.

An Inconvenient Truth: Your Advertising is Invisible

Digital B2B Marketing

The image at the right shows the results of an eye tracking study and how the focus is on the content.

How Google SERP Layouts Affect Searching Behavior

Moz

By combining the data from eye tracking devices, galvanic skin response monitors (which measure your sweat levels, allowing us to measure subconscious reactions), and facial recognition software, we can gain useful insight into behavioral patterns.

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How Peggy Olson Would Design for Interactive

Marketing Action

How the eye scans a page. The first thing you need to understand is how the human eye tracks across a piece of content. When I was studying advertising in college we were told the eye tracked across a page in the form of a capital Z, starting in the upper left.

Trending in Email Design: Custom Illustrations

Litmus

Eye tracking studies suggest that readers can spend a considerable amount of time looking at images when they are relevant, whereas generic imagery can be completely ignored.

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3 Things You’ll Learn from Content Marketing Institute’s Latest B2B Brief

RockContent

According to the Nielsen Norman Group, eye-tracking studies showed that internet readers pay close attention to information-carrying images.