B2B Marketing Online Testing: Eye-tracking Research and CTAs
APRIL 3, 2012
The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. So if you’re to the right of an image, you may have a better chance of being noticed than if you are to the left of it. There was a great case study about this on WhichTestWon.com — as well as the constant need to test rather than always just relying on research.