Mobile Eye-Tracking and What it Tells Us About Our Emails

Benchmark Email

And while you already know that this means your emails have to be optimized for mobile through features like subject line and preheader length, image sizes,… The post Mobile Eye-Tracking and What it Tells Us About Our Emails appeared first on Benchmark Email.

B2B Marketing Online Testing: Eye-tracking Research and CTAs

MLT Creative

The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. So if you’re to the right of an image, you may have a better chance of being noticed than if you are to the left of it. There was a great case study about this on — as well as the constant need to test rather than always just relying on research.


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Eye Tracking in B2B Marketing: Are You Catching Your Customers’ Attention?

MLT Creative

The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. So if you’re to the right of an image, you may have a better chance of being noticed than if you are to the left of it. The Research in B2B: discusses this in one of its B2B marketing case studies.

Introduction to Eye Tracking: Optimizing Your Content for How People Read [Infographic]


Essentially, you need to know the basics of eye tracking research to make any website redesign successful. To get familiar with eye tracking, check out the infographic below by SingleGrain and use these guidelines when working on your next digital project. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Congrats!

Neuromarketing: Research For Advertising Success Installment Three


In the context of neuromarketing, this translates to eye-tracking technology that allows neuromarketers to determine the ideal placement of menu items, what draws customers’ eyes first, and more. The first two post received great attention so we thought you might like more! Part 3: In our technologically-advanced world, Big Brother is always watching.

Neuromarketing: What Leads Your Brain to Decision Making?

BOP Design

However, neuromarketing uses brain scanning to measure neural activity and physiological tracking to discover more about people’s motivations, preferences, and decision-making. Common tools used in neuromarketing are eye-tracking and facial coding.

6 Inbound Marketing Testing Methods You Should Be Utilizing

SmartBug Media

It may be perfect in your eyes, but what does your target market think? Try local offers via Google Ads or Groupon and make sure to track the data carefully for accurate results. Eye Track Testing.

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What Is Neuromarketing, and How Does It Benefit B2B Marketers?


Nowadays, brands can utilize a combination of various technologies including electrocardiograms, facial recognition software, eye tracking systems, functional magnetic resonance imaging, functional near-infrared spectroscopy, electroencephalography, surveys, and self-reports.

Banner Ads Must Die!!!

Marketing Insider Group

Eye-tracking studies show that everyone ignores them so even for branding and awareness, this tactic is hard to justify. Earlier this week I was asked for my view on which marketing tactic is like “The Walking Dead” of marketing. I was honored to be included on the list of contributors along with amazing thought leaders in marketing like Ann Handley, Joe Pulizzi, Doug Kessler, Neil Patel and more.

8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. ” Per research from Eyetools and search marketing firms Enquiro and Did-it, the vast majority of eye tracking activity during a search happens in a triangle at the top of the search results page.

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6 Stats B2B Marketers Must Pay Attention To in 2014

KoMarketing Associates

The post states, “eye-tracking studies show that increasingly, searchers are tuning out ads and focusing on organic results.” . Check out these other recent studies on Google search results: Eye Tracking Study: The Importance of Using Google Authorship in Search Results. Microsoft touts eye-tracking study as proof of Google’s EU antitrust naughtiness.

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Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

An eye-tracking study revealed most users dismiss ads online. Every business wants more customers and leads, but many aren’t sure about the best way to get them. While many marketing tactics can generate quantifiable business results, some do it better than others.

Wearables data becoming a marketer’s goldmine?


Eye tracking low priority for marketers. Eye tracking is quite low on the list of data priorities for marketers, which is surprising considering how valuable this would be for augmented devices.

Testing Mind Map Series: How to Think Like a CRO Pro (Part 8)


Little did I know, this would be my first eye-tracking experiment… Fast forward many years later, I ended up earning a master’s degree with a specialization in eye-tracking technology! Interview with Deborah O’Malley of GuessTheTest.

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Top 6 Ways You Can Conduct User Research to Gather Optimization Ideas


Eye-Tracking Studies. Eye tracking is an advanced user research method that tells researchers what users are looking at and for how long. Eye-tracking studies may require you to create heatmaps so that you can track your users’ eyes when they interact with a page.

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5 Content Campaigns That Changed the Way I Saw Marketing


The series—an early example of branded content — was a hit, extended for three seasons and, according to tracking studies, contributed to negative perceptions of drug use among teens.

Neuromarketing: Surprising Facts Businesses and Marketers Should Know

Buffer Social

So this first method is called eye-tracking, which is used to tell marketers where the attention of someone goes when they look at something. The really basic method of eye-tracking is more like mouse tracking and it’s something you might know as heat mapping. So the other way to do eye-tracking involved more equipment. Neuromarketing. Sounds fairly complicated, doesn’t it? .

Mobile Myth Busting: How to Write Great Content for Mobile


The Golden Triangle – During eye-tracking studies researchers learned that users focus primarily on the upper left corner of a website or search engine page results. This triangular region is where the majority of the eye movement was focused. The eye-tracking study below reveals that readers devote 86% of their attention to the upper two-thirds of the screen, missing most of the lower content. In 2014 the number of mobile users eclipsed desktop users.

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B2B Marketers – Do You Zee What I Zee?

B2B Marketing Traction

People’s eyes view print marketing pieces in a Z format and on-screen marketing content in an F. The post references Nielsen’s eye-tracking study and shows some webpage heatmaps that show how visitors look at online content. Why should you care? Because if your most important information – e.g. your call to action – isn’t strategically located on your page or screen, you will get less than optimal results from your marketing.

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How to Optimize Your Contact Us Page for Conversions

SmartBug Media

Another eye-tracking study found that visitors tend to complete forms that are designed with fewer visual distractions. When was the last time you dove into your “Contact Us” page to freshen it up or optimize it for better performance?

10 Effective Web Design Tips to Boost your Conversion Rate


Applying to apply any of the trending design elements may need you to keep a track of them. Findings from the Eye tracking research suggest varying reading patterns. You put a lot of effort into bringing users to the website, but they leave without any conversion.

Emotional AI platform reveals that smiles are down 32% due to COVID-19


30-second summary: Realeyes is an eye-tracking and emotion measurement platform with clients that include Buzzfeed, Coca-Cola, Conde Nast, and eBay.

What B2B Marketers Can Learn About Buyers Without Trying Too Hard

KoMarketing Associates

It’s easy to focus too closely on the (often overwhelming number of) tasks at hand, only in the process fail to keep a watchful eye on the market as a whole. Since the web plays a pivotal role in a business buyer’s decision journey , UserTesting’s bird’s-eye view is valuable asset. Through eye tracking and mouse behavior, these tools capture data that can help you optimize your customer’s web experience. People don’t always tell you what they’re thinking.

How conversational analytics helped StarKist grow their tuna pouch category by 75 percent


Traditional brand, product, and category research such as focus groups and eye tracking studies didn’t get to the heart of what motivated consumers. The power of tracking consumer sentiment.

How Content Marketing Directly Improves Sales

Marketing Insider Group

Do you track your ranking for key search terms? An eye-tracking study from Nielsen discovered that viewers disregard global navigation because they associate it with ads. Businesses have a wealth of options for promoting their solutions to boost sales.

What Are Behavioral Biometrics and How Do They Fit Into Marketing?

Stevens & Tate

However, new biometric technology, such as eye-tracking software, has made it easier to determine exactly how someone feels about a website experience at any given moment–and they can allow you to do so without holding a focus group. Behavioral biometrics systems, like eye-tracking software, could have a big impact on your ability to do this in the future.

What Makes Ads Go Viral?

The Effective Marketer

They setup infrared eye-tracking scanners so that they could determine where people were looking when the ads played and they used a system that analyzes facial expressions and were able to determine, based on slight changes on their facial muscles (this reminded me of micro-expressions and the Lie To Me series ) what emotion they were experiencing. Looking for a recipe to get your new video to go viral?

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10 Effective Web Design Tips to Boost your Conversion Rate


Applying to apply any of the trending design elements may need you to keep a track of them. Findings from the Eye tracking research suggest varying reading patterns. You put a lot of effort into bringing users to the website, but they leave without any conversion.

Social Media News: Twitter Insiders & Facebook 360

Sprout Social

These real-world consumers enable researchers to observe people’s actual behaviors instead of taking survey responses at face value by using techniques such as online focus groups, video diaries, or eye-tracking glasses. This week, two major social networks launched some exciting new features. That’s why we’ve decided to just jump right in and explain what they mean for social media managers. Introducing Twitter Insiders. On Twitter, your resource squad just got bigger.

B2B Aware: This Week in B2B Marketing-Socialize, Mobilize & Familiarize

MLT Creative

Catch your B2B customer's attention with eye tracking. According to MLT Creative's Director of Buyer Behavior, Vann Morris, eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. WEEK OF FEBRUARY 27 - MARCH 2, 2012. Top tactics for a crisis-proof B2B lead generation strategy.

How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

Eye tracking. Is it about using eye-catching elements to draw attention? B) Eye Tracking. For instance, tracking the eye gaze through heat maps will make you aware of which areas of the screen received the most interest and which parts did not.

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How to Boost Conversions with Your Article’s Featured Image

Single Grain

Note: It is also important to keep an eye on your site performance as images can impact site speed, which is a ranking factor. Eye-tracking studies show that Internet readers pay closer attention to images than to text.

4 Rules For Better Online Advertising Performance

Digital B2B Marketing

Eye-tracking studies have confirmed people are focused on the content of the page , not your advertising. You have agonized over your copy, crafting something with depth and nuance. You tell the story around the table of how the message and design combine to illustrate your brand’s superiority. As you explain it heads begin to nod, the connection becomes clear and the program moves forward.

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How Would You Answer “Why Does Most Marketing Stink?”

Marketing Insider Group

Recent eye-tracking studies show 18-34 year-old millennials do not look at banners on the web pages they visit - Tweet This! I wrote this article on Forbes recently and it was completely unplanned. But my daughter smacked me in the head with a question about my career that I knew I had to write about.

About Face: Why You Should Stop Showing Faces in Your Ads


Our eyes gravitate toward the faces of human subjects. A recent eye-tracking study, “ Eye Gaze Cannot Be Ignored ,” demonstrated this effect with a webpage showing a baby looking directly at the reader. For example, if your product is the internet, show a laptop or tablet screen with an eye-catching message on it. It can be hard to find an advertisement that doesn’t prominently feature an individual’s face.

Lead Generation

FMG Suite

Their user experience study using eye-tracking showed that page visitors usually scan the page across the top, then a shorter scan across the text beneath, and finally down the left side of the page. These eye-tracking indicators resemble an uppercase F, hence the name of the pattern. How to Generate Leads for Financial Advisors. . Lead generation for financial advisors used to be a tedious endeavor that consumed a lot of valuable time.

Neuromarketing + Inbound Marketing = Optimized Conversions for B2B Marketers


The process involves non-invasive psychoanalysis of the prospects’ brain activity using methods such as electroencephalography (EGC), magnetoencephalography (MEG) & functional magnetic resonance imaging (fMRI), eye tracking & electrodermal response measures. Neuromarketing is a “Buzzword” in the marketplace these days & it has expanded its reach to encompass B2B dominion as well.

6 Reasons Why Your Company’s Facebook Page is Unattractive


Eye-tracking research on social media users indicates the average viewer spends the most time on a brand page examining the cover photo. Images are twice as effective at driving engagement as plain text updates, so it stands to reason that a text-only timeline isn’t catching your prospects’ eyes. Your social media fans are hit with a great deal of noise, and sending your prettiest content straight to the top can direct their eyes to your most-attractive content.

An Inconvenient Truth: Your Advertising is Invisible

Digital B2B Marketing

The image at the right shows the results of an eye tracking study and how the focus is on the content. A growing portion of online advertising is purchased through DSPs and ad networks, and with literally millions of sites that sell ads through these channels, online advertisers cannot rely on knowing every site their ads are on. With this has come a new wave of quality control issues for online advertisers.

Digital Marketing Strategies for Beauty Brand Marketers: Top 5 Trends


For example, Smashbox was one of the first brands to utilize AI when they introduced their eye-tracking technology. When trying them on, the AI technology could measure the eye movements of the consumers and instantly know if the consumer was responding positively or not to the product.