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Mobile Eye-Tracking and What it Tells Us About Our Emails

Benchmark Email

And while you already know that this means your emails have to be optimized for mobile through features like subject line and preheader length, image sizes,… The post Mobile Eye-Tracking and What it Tells Us About Our Emails appeared first on Benchmark Email.

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LinkedIn Advertising Best Practices and Advanced Tips

Webbiquity

NOTE: This post presumes you have already set up an advertising account and payment method on LinkedIn, and that you or your webmaster has installed the LinkedIn Insights tracking tag. month and year) in names to help keep track. Next, select conversion tracking. Use dates (e.g., 15 per click), switch to manual bidding.

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Seven Skills Every Social Media Manager Needs

Webbiquity

Hone your ability to track and analyze metrics. A major component of a social media manager’s job is being attentive to numbers, tracking metrics like reach, engagement, click-through rates, and conversions. Develop an eye for design. It’s now predicted to have 1.8 billion users by the end of 2022. Agility is vital.

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Measuring Outdoor and Out-of-Home Digital Signage in 2023

NuSpark Consulting

It’s no longer impossible to track outdoor metrics and determine the effectiveness of your campaigns. For example, infrared cameras and sensors can be used to track how many people are passing by a digital billboard, if they’re looking at it, and how long they pay attention to it.

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How to Track Email Traffic Using UTM Tracking

Benchmark Email

You can target specific pages, blog posts, or landing pages in your email campaigns, creating an influx of eyes on certain promotions, educational material, and product pages. This is obviously beneficial in terms of exposure, but it can also… The post How to Track Email Traffic Using UTM Tracking appeared first on Benchmark Email.

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Carly’s App of the Week: ClickUp

Heinz Marketing

By Carly Bauer , Marketing Coordinator at Heinz Marketing Tired of your teams utilizing multiple apps and tools to track tasks, collaborate, monitor progress a nd pe rformance, communicate internally, set goals, and save documents? There is an app that allows you and your teams to access all these functions in one place.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

Image credit: Myriam Jessier on Unsplash UGA’s official replacement, GA4, is in the eyes of many a watered down, confusing, pale shadow of UGA. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). What to do?