Marketing Insider Group

OCTOBER 27, 2021

Conversations are key to relationship development—and in the B2B world, they fuel business and the exchange of crucial information. But not everyone in business development or sales can be 100% available to every existing or potential customer seeking answers, insight, and support at any given moment. No, but it can be. Let’s discuss.

Sales Management 363

Sales Management Conversion Ad Building Marketing & Strategy 363

The Point

OCTOBER 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context. can increase conversions AND speed time to sale. I can help.”)

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Marketing Insider Group

SEPTEMBER 1, 2021

But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. Yes, B2B can make it harder to connect directly with the right audience, it’s more specific, less generalized. The Challenges of B2B Marketing in the Current Digital Environment.

B2B Marketing 348

B2B Marketing B2B Thought Leadership B2B Thought Leadership 348

Vision Edge Marketing

JANUARY 14, 2025

B2B marketing and sales can be challenging due to competitors, the economy, and supplier management processes, to name just a few contributing factors. Unlike traditional influencers in the consumer world, where popularity drives influence, B2B COIs carry weight because of their authority and established relationships.

Communities 204

Communities Peer-to-peer Webinar Metrics B2B Thought Leadership 204

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better.

B2B Marketing 359

B2B Marketing Research Paid Search Agency Advertising Agencies 359

Marketing Insider Group

AUGUST 9, 2021

A copywriting service for B2B companies is one of the most worthwhile investments you can make for your business. If you lump copywriting into a job description for someone who isn’t specialized to create content that converts, you risk losing leads and ultimately hurting your sales results. What to Look For in Your B2B Copywriter.

Copywriting 360

Copywriting Work Management Marketing Management Service 360

Webbiquity

AUGUST 20, 2024

” The impact will likely be closer to the low end of that range for most B2B websites, depending on a variety of factors from brand strength to content type and format. As much as “traditional” B2B SEO still definitely matters, it’s broader than that.

Marketing AI 326

Marketing AI Traffic Marketing Attribution Organization 326

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. What’s the Real Deal with B2B Lead Magnets? Sound right? Accessible.

Sales Qualified Leads 363

Sales Qualified Leads Lead Scoring Lead Ranking Leads 363

Webbiquity

MARCH 17, 2023

Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. Image credit: Scott Graham on Unsplash More than half of B2B companies struggle to consistently generate high-quality leads. Because B2B lead generation is more than just a numbers game.

Tactics 322

Tactics Sales Qualified Leads Generation Lead Scoring 322

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. What are B2B eCommerce Marketing Tactics? For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income.

eCommerce 309

eCommerce Social Media Tactics B2B Marketing 309

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. B2B tech buyers most highly value product demos, factual product information, and free trials. No surprise there.

Research 354

Research B2B Marketing Top of Funnel Marketing Automation Services 354

Webbiquity

MARCH 16, 2021

B2C and B2B influencer marketing are similar in some ways, and not so much in others. More generally speaking, the similarities and differences between B2B and B2C marketing overall were detailed previously in B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity. Image credit: Product School on Unsplash.

B2B Marketing 360

B2B Marketing Enterprise Management Work Management B2B Thought Leadership 360

Webbiquity

SEPTEMBER 21, 2021

While B2B marketers initially saw a surge in digital activity after the COVID outbreak in the spring of 2020, 73% of B2B tech marketers say they have seen “digital fatigue” set in since then. The joint study focused on B2B marketing trends in 2021 and 2022 for B2B tech marketers. But really?

Research 344

Research Trends B2B Marketing Planning 344

Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing. Here are three key B2B marketing trends for 2023 worth watching.

Trends 322

Trends B2B Marketing B2B Thought Leadership B2B 322

Marketing Insider Group

MAY 10, 2021

When creatives partner with sales teams to create content, magic happens. There’s nothing like sales experience to inform content with the types of questions and objections prospects raise before they decide to buy. But what about the people with a sales background who apply for a position on your content team?

Content Marketing 362

Content Marketing Content Marketing Qualified Leads Advertising Agencies 362

Marketing Insider Group

AUGUST 10, 2021

Calls-to-Action (CTAs) are everything in B2B marketing. Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. It features strong action words and is a CTA that most B2B companies have come to rely on.

Lead Generation 363

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 363

Webbiquity

MARCH 10, 2022

For any B2B company, it takes planning and a solid strategy to establish a successful brand. In fact, 54% of B2B companies have a brand program to measure their brand perceptions. For B2B companies, it’s likely that many of your prospective customers find you by searching for your business online and on social media.

Spending 337

Spending Brand Identity Branding Top of Funnel 337

Webbiquity

MAY 30, 2023

1) B2B marketers are faring (a little) better than B2C. Per the report, “B2B teams had the largest marketing budgets.” ” B2B marketers were also slightly more likely (68% vs. 63%) to say that their budget will stay the same or increase this year. Here are seven findings from the report worth highlighting.

Marketing Budget 290

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 290

Marketing Insider Group

MARCH 22, 2021

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. You know it’s not logical, especially in B2B. That’s why most B2B marketers say their main goals for content marketing include: Building brand awareness. Write conversationally without sales promotions or jargon. As you should!

Top of Funnel 359

Top of Funnel Paid Content Lead Scoring Lead Ranking 359

SendX

MARCH 18, 2021

What is B2B email marketing? Let's first clarify how B2B is different & similar to B2C. B2B means business-to-business, while b2c means business-to-customer. In B2B communication focuses on information, facts, and profit. Why B2B email marketing? So here are the 8 best ESPs for your B2B biz. Integration.

Marketing Management 370

Marketing Management Budget Programs Email Marketing B2B Marketing 370

Webbiquity

APRIL 19, 2022

In B2B marketing, trust and credibility play an even more important role than in B2C. Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship. You are aiming for honest, human interaction, as opposed to a hard sale.

Ideal Customer Profiles 342

Ideal Customer Profiles Practices Case Studies Case Study 342

Webbiquity

OCTOBER 4, 2022

Let’s say it’s because sales are down—not an uncommon scenario, particularly heading into a recession. Why are sales down? People: poor sales leadership, lack of staff, inadequate pre- or post-sales support, etc. Process: lack of sales training, poorly defined sales process, not enough leads, etc.

Paid Content 334

Paid Content Paid Search Agency Advertising Agencies Planning 334

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8

eCommerce 283

eCommerce Marketing AI B2B Marketing Trends 283

Webbiquity

APRIL 13, 2022

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. That makes SEO one of the top areas of investment for B2B marketing teams. Affiliate sales support independent publishing.

SEO 309

SEO Marketing Websites B2B Marketing & Strategy 309

Marketing Insider Group

FEBRUARY 6, 2023

According to Laurie Buczek , research vice president , IDC CMO Advisory practice “B2B tech buyers are undeniably digital-first and digital always in their buying journey. This has never been truer in an age of digital-first B2B marketing. We are in an era of next-generation B2B marketing convergence.

B2B Thought Leadership 309

B2B Thought Leadership Lead Ranking B2B Marketing Planning 309

Webbiquity

DECEMBER 21, 2021

Which posts were most popular with you, the readers of the B2B marketing blog, in 2021? Posts like How to Build a B2B Marketing Team (2017), the classic Seven Reasons Your B2B Marketing Should Include Cats (2019), and 5 Great Reasons to Retweet Others on Twitter (from 2010!) The Top 10 B2B Marketing Blog Posts.

B2B Marketing 326

B2B Marketing Screencast Budget Programs Planning 326

The Point

APRIL 4, 2024

The lead generation experts at NetLine just released their “ 2024 State of B2B Content Consumption & Demand Report ,” a meaty 38-page guide based on data from more than 6 million content registrations. Even in the throes of an uncertain economic climate, B2B buyers’ appetite for quality gated content shows no sign of abating.

Trends 293

Trends B2B Thought Leadership B2B Content 293

Trade Press Services Newsletter

JANUARY 9, 2025

2025 is here, and the landscape of B2B marketing continues to evolve at breakneck speed. Here are some tips for marketers to ensure their B2B marketing plans remain relevant and effective in 2025 and beyond. It’s a Team Effort Future-proofing your B2B marketing plan should not be a siloed effort.

Planning 201

Planning Marketing Plans B2B Marketing Allocation 201

Marketing Insider Group

JANUARY 21, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. Not sure where to start, or even where to look for B2B best practices? You won’t drive sales by relentlessly pushing your products or services and delivering no other value. Sagefrog can help.

Social Media 362

Social Media Organization Media B2B 362

Act-On

NOVEMBER 27, 2023

That’s why we’ve pulled together our favorite B2B marketing automation strategies to set you on the path to success. Marketing automation B2B: Focus on personalization Customers are impatient, and their attention is now more fragmented than ever. B2B companies have complex buying processes (hello, long sales cycles!).

Marketing Automation Services 264

Marketing Automation Services Marketing Automation Automation B2B Marketing 264