B2B Sales Related Topics 
Webbiquity
AUGUST 19, 2024
What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? Image credit: PhotoMIX Company on Pexels Effectively managing the B2B marketing funnel can be complicated, but this article will help you through it all—from assessing ROI to nurturing leads with tailored content and more.
Vision Edge Marketing
MARCH 4, 2025
One valuable B2B sales strategy approach lies in the concept of customer-centric insights selling. According to Statista , on average only 2.46% to 3.26% of leads or prospects your sales team contacts will convert into paying customers. Before we explore this concept, lets review the challenges of selling complex solutions.
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Zoominfo
APRIL 17, 2025
Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. These represent the key software platforms for your sales team to evaluate.
Zoominfo
JANUARY 29, 2025
The world of B2B sales and marketing is at an inflection point. And when outdated, incomplete, and unreliable data meets the rising complexity of modern buyer behaviors, the result is chaos bad data erodes the effectiveness of marketing campaigns, derails sales efforts, and creates inefficiencies across revenue operations.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Get started today.
Webbiquity
JULY 23, 2024
B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. This post explores how AI can transform your B2B marketing strategies and help you stay ahead of the competition. Guest post by Scarlett Finley. AI simplifies this.
markempa
NOVEMBER 8, 2024
Every decision – even in B2B – is grounded in emotion. The Hidden Barrier to Customer Understanding Through my work with B2B companies and conversations on the B2B Roundtable Podcast, I’ve noticed a pattern. ” Real Example: A B2B software company completely redesigned their approach. The result?
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient. In fact, the majority of respondents agree—with 72.3%
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. B2B organizations struggle with bad data. The primary takeaway? Forrester found “only 1.2%
Advertiser: ZoomInfo
Forward thinking sales leaders are starting to prioritize technology initiatives. As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The bad news?
Advertiser: ZoomInfo
Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.
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Far too many sales teams treat proposals as little more than glorified information packets. But any sales leader will tell you that — love them or loathe them — these strategic sales tools are one of the most powerful instruments in their arsenal of deal-closing weapons. This balancing act is crucial.
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.
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