INDUSTRY INSIGHTS YOUR PEERS ARE READING
Cost per Acquisition (the old CPA) has been around since the dawn of the internet. In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect. MORE
Cost-per-acquisition (CPA) : Cost-per-action such as clicks, downloads, and interactions. So a top-of-funnel metric like CPA gets turned into a 1 and revenue gets turned into a 6 (because it is deeper in the funnel and higher order). MORE
For years, CPA marketing evolved only gradually, moving forward by the force of inertia. But powerful forces are reshaping the marketplace, and CPA marketing must adapt to keep up. What does all of this change mean for CPA firms who want to grow? MORE
Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). MORE
One of the things that I love about conferences is that they give you an opportunity to step away from the hectic pace of day-to-day demands and get a perspective on what is happening in CPA marketing. What does this mean for marketing your CPA firm? MORE
Cost per lead (CPL) is one of the most recognized measurements, but your school should also focus on these additional paid search metrics for schools: Cost per Application (CPA). While CPL is still an important metric, CPA allows us to see how many people actually start the enrollment process. MORE
Related Stories CPA Superstar: Blake Christian’s Journey to Visible Expert℠ Visible Expert℠ Interview with Online Marketing Pioneer Bryan Eisenberg How They Got to the Top: Visible Expert Journeys in the Legal Sector. MORE
This CPA firm’s follow-up marketing effort, which combined the bar association’s implied third-party endorsement with its managing partner’s thought leadership in practice management, resulted in new relationships with three law firms that had not attended the seminar. MORE
If you're a CPA, you are most likely plugging away during tax season, and gaining new clients and prospects might be the furthest thing from your mind. MORE
Cost-per-acquisition (CPA): Your overall campaign spend divided by the total number of conversions. CPA is an important KPI to keep track of across the entire funnel, as a helpful proxy for how effective your teams are at closing, retaining, and cultivating customers. ROI = (LTV-CPA). MORE
The single most important metric in a paid search campaign is cost per lead (CPL) (sometimes alternatively referred to as cost per acquisition or CPA). Keywords with a lower, but still respectable, CPA should be bid with a target of making a low ad spot on page one of search results. MORE
We work in an age of CPA (continuous partial attention), so to stop a reader long enough to deliver information, I think 3-5 experts and no more than 7 is a meaningful number. A few weeks ago,, a post titled What’s the Ideal Number of Experts for Expert Roundup Posts? MORE
Related Stories Finding the Niche Within the Niche: A Profile of Architect and Visible Expert Dale Mulfinger Visible Experts℠: How to Become Visible, Faster CPA Superstar: Blake Christian’s Journey to Visible Expert℠. MORE
For its annual state of the firm meeting in 2012, WithumSmith+Brown (WSB) took a decidedly different approach to CPA firm video marketing. MORE
The advertiser that only pays if they get a customer uses the CPA (cost per action / acquisition) model and is popular for affiliate marketing where publishers are willing to drive traffic to high quality brands and only expect payment when an action is completed. MORE
Like with Google, I am tracking direct conversions along with the view-thru conversions, plus a target CPA. With other networks and DSPs you can negotiate target CPC and CPA, based on dynamic CPM. DSPs optimize the retargeting campaigns in order to achieve the target CPC and CPA. MORE
“There’s not many people in the CPA world who tweet, and that helps drive my blog.” Rita formed Keller Advisors, LLC , a consulting firm designed to advise CPA firms on how to improve their business practices. Or they might never have worked in the CPA world at all!” MORE
The Hinge Research Institute partnered with the Association for Accounting Marketing to conduct a benchmarking study on CPA marketing spending and organic firm growth. For CPA firms looking to stay competitive, marketing is too important to be an afterthought. MORE
Is it any wonder, then, that many CPA firms struggle to grow? SEE ALSO: The Future of CPA Marketing. The recommendations below represent the strategies used by the most successful firms — and they could form the foundation of a high-growth strategy for any CPA firm. MORE
” He also writes a monthly CPA Insider column for AICPA, which reaches an 80K readership. “Boil it down to one word: the difference between a successful CPA and a mediocre one is empathy.” MORE
For example, a 25-person CPA firm with an emerging practice among medium-size, privately held businesses sought to add a pharmaceutical company to its client list. Is Your B2B Marketing a Tactical Hodge Podge? MORE
Or they assume if you’re a CPA, and that’s probably not a bad assumption, if you’re a CPA, you can do a lot of these things. There are cases where expertise isn’t so important. This video takes a look at some characteristics of these situations. MORE
Better CPA Bidding. CPA, or cost per acquisition, is the newest bidding model that allows advertisers to choose the price they are willing to pay for a conversion. Plus, they admit that your CPA is likely to increase for a short time until it collects enough data. MORE
Any decision-maker at a CPA firm knows the industry is undergoing a wide range of dramatic changes – and the effects of those changes are hitting all at once to produce a whole new set of major business challenges. MORE
Steve Schley , VP of Marketing at CPA Global, shares with us how he develops personas and uses them to drive growth. If you've been following our blog, you know we're excited to bring back print. Fast CMO magazine is a leadership and management magazine for B2B CMOs. MORE
The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Average Cost-per-Action (CPA). MORE
If you are like most advertisers, cost per acquisition (CPA) is a key element in determining paid search success. The lower the CPA, the better the perceived performance. CPA, however, isn’t always indicative of success. MORE
Such is the case with CPA marketing. So we decided to take action and identify the most destructive and pervasive CPA marketing myths. CPA firms underestimate it’s importance. These gaps have tremendous implications for CPA marketing. MORE
Building your CPA firm’s brand can be a real challenge. Do people think of you as a good CPA firm or a great one? 3 Levels of Your CPA Brand. It is not uncommon for CPA firms to have a well-known practice but have several lesser know ones as well. MORE
I had lunch recently with CPA Lynne Leavitt of Brakensiek Leavitt Pleger LLP , The Eclectic Accountants & Business Consultants , and Maureen Bernstein of Kaercher Campbell & Associates Insurance Brokerage. Tweet. MORE
Rick Telberg, President and CEO of CPA Trendlines , was introduced to the accounting industry more than 20 years ago when he helped launch Accounting Today magazine as Editor. ” Unencumbered by the constraints of print media, CPA Trendlines is highly flexible and adaptable. MORE
5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth An Introduction to the Elements of Responsive Design for A/E/C Websites. Twelve years ago, Hinge created its very first professional services blog. MORE
When it comes to accounting marketing, you want to know the investment is worth it. It can be a challenge to determine which marketing tactics will return the most ROI, especially with new marketing trends always coming into play. MORE
And in the face of all this change, firms like yours rely on that old standby — the CPA referral — to survive. So how do high-growth firms go about creating CPA referrals? The post New Secrets of the CPA Referral appeared first on Hinge Marketing. MORE
As a rule of thumb, your subscriber cost per acquisition (CPA) should be well under your average sale amount from a new customer and within range of what you pay to obtain other valuable actions , such as webinar sign-ups, free content downloads or even direct sales. MORE
If motivated, you can learn as much as your CPA knows about arcane tax laws, as much as your lawyer knows about divorce agreements, or as much as your real estate broker knows about mortgage lending. As the client, would you prefer to be schmoozed by your CPA, or to have him increase your tax refund by $1,500? So keep your former CPA’s phone number, because your TurboTax customer service rep will not be helpful at a tax audit with the IRS. MORE
Like with Google, I am tracking direct conversions along with the view-thru conversions, plus a target CPA. With other networks and DSPs you can negotiate target CPC and CPA, based on dynamic CPM. DSPs optimize the retargeting campaigns in order to achieve the target CPC and CPA. MORE
You can measure your traffic-generating ads in terms of CPC or CPM or CPA. In the business world today, we can measure absolutely everything. Take your website as an example. You can measure clicks and views and how many of those views were unique. MORE
accounting Blogging Content Marketing CPA Mark Goodfield The Blunt Bean Counter Blogging As a marketing manager, I coach my professional services clients on the ins and outs of blogging, including its countless benefits. However, I find that many people are still reluctant to do it. For you reluctant bloggers out there, I wanted to share my recent interview with expert blogger, Mark Goodfield, a tax partner and managing partner of Cunningham LLP in Toronto, Canada. MORE
Putting social media in context is critical to gaining acceptance among a tweet-resistant CPA crowd. Accounting Firm Marketing Accounting Marketing CPA Martketing marketing goals marketing strategy Marketing (General MORE
CPA Related Topics Hinge Marketing
AUGUST 3, 2015
For years, CPA marketing evolved only gradually, moving forward by the force of inertia. But powerful forces are reshaping the marketplace, and CPA marketing must adapt to keep up. What does all of this change mean for CPA firms who want to grow?
Hinge Marketing
DECEMBER 9, 2013
Such is the case with CPA marketing. So we decided to take action and identify the most destructive and pervasive CPA marketing myths. CPA firms underestimate it’s importance. These gaps have tremendous implications for CPA marketing.
Hinge Marketing
MARCH 8, 2018
And in the face of all this change, firms like yours rely on that old standby — the CPA referral — to survive. So how do high-growth firms go about creating CPA referrals? The post New Secrets of the CPA Referral appeared first on Hinge Marketing.
Hinge Marketing
MAY 12, 2014
The Hinge Research Institute partnered with the Association for Accounting Marketing to conduct a benchmarking study on CPA marketing spending and organic firm growth. For CPA firms looking to stay competitive, marketing is too important to be an afterthought.
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Hinge Marketing
NOVEMBER 12, 2015
Is it any wonder, then, that many CPA firms struggle to grow? SEE ALSO: The Future of CPA Marketing. The recommendations below represent the strategies used by the most successful firms — and they could form the foundation of a high-growth strategy for any CPA firm.
Hinge Marketing
FEBRUARY 16, 2015
” He also writes a monthly CPA Insider column for AICPA, which reaches an 80K readership. “Boil it down to one word: the difference between a successful CPA and a mediocre one is empathy.”
Buzz Marketing for Technology
AUGUST 10, 2009
Cost per Acquisition (the old CPA) has been around since the dawn of the internet. In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect.
Marketri
MAY 16, 2013
For its annual state of the firm meeting in 2012, WithumSmith+Brown (WSB) took a decidedly different approach to CPA firm video marketing.
Marketri
MARCH 5, 2013
If you're a CPA, you are most likely plugging away during tax season, and gaining new clients and prospects might be the furthest thing from your mind.
Hinge Marketing
JULY 28, 2014
Building your CPA firm’s brand can be a real challenge. Do people think of you as a good CPA firm or a great one? 3 Levels of Your CPA Brand. It is not uncommon for CPA firms to have a well-known practice but have several lesser know ones as well.
Marketri
MAY 21, 2013
It seems that the daunting task of managing contacts and CRM systems has followed me throughout my career, despite my tireless efforts to avoid it!
Hinge Marketing
JULY 17, 2014
When it comes to accounting marketing, you want to know the investment is worth it. It can be a challenge to determine which marketing tactics will return the most ROI, especially with new marketing trends always coming into play.
Webbiquity
JULY 24, 2012
The single most important metric in a paid search campaign is cost per lead (CPL) (sometimes alternatively referred to as cost per acquisition or CPA). Keywords with a lower, but still respectable, CPA should be bid with a target of making a low ad spot on page one of search results.
Marketing Craftmanship
JULY 13, 2011
This CPA firm’s follow-up marketing effort, which combined the bar association’s implied third-party endorsement with its managing partner’s thought leadership in practice management, resulted in new relationships with three law firms that had not attended the seminar.
Marketing Craftmanship
JANUARY 16, 2013
For example, a 25-person CPA firm with an emerging practice among medium-size, privately held businesses sought to add a pharmaceutical company to its client list. Is Your B2B Marketing a Tactical Hodge Podge?
Cody Ward
APRIL 19, 2012
The advertiser that only pays if they get a customer uses the CPA (cost per action / acquisition) model and is popular for affiliate marketing where publishers are willing to drive traffic to high quality brands and only expect payment when an action is completed.
Marketri
NOVEMBER 26, 2012
Putting social media in context is critical to gaining acceptance among a tweet-resistant CPA crowd. Accounting Firm Marketing Accounting Marketing CPA Martketing marketing goals marketing strategy Marketing (General
Marketri
JUNE 27, 2013
accounting Blogging Content Marketing CPA Mark Goodfield The Blunt Bean Counter Blogging As a marketing manager, I coach my professional services clients on the ins and outs of blogging, including its countless benefits. However, I find that many people are still reluctant to do it. For you reluctant bloggers out there, I wanted to share my recent interview with expert blogger, Mark Goodfield, a tax partner and managing partner of Cunningham LLP in Toronto, Canada.
Marketing Insider Group
JULY 27, 2016
Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA).
Marketing Insider Group
JANUARY 14, 2017
You can measure your traffic-generating ads in terms of CPC or CPM or CPA. In the business world today, we can measure absolutely everything. Take your website as an example. You can measure clicks and views and how many of those views were unique.
EMagine B2B Blog
MAY 26, 2015
Better CPA Bidding. CPA, or cost per acquisition, is the newest bidding model that allows advertisers to choose the price they are willing to pay for a conversion. Plus, they admit that your CPA is likely to increase for a short time until it collects enough data.
NuSpark
AUGUST 5, 2017
Target CPA (cost-per-acquisition). If you want to optimize for conversions, you can use Target CPA to help increase conversions while targeting a specific cost-per-acquisition (CPA).
Marketing Insider Group
AUGUST 20, 2015
As a rule of thumb, your subscriber cost per acquisition (CPA) should be well under your average sale amount from a new customer and within range of what you pay to obtain other valuable actions , such as webinar sign-ups, free content downloads or even direct sales.
bizible
MARCH 22, 2017
Cost-per-acquisition (CPA) : Cost-per-action such as clicks, downloads, and interactions. So a top-of-funnel metric like CPA gets turned into a 1 and revenue gets turned into a 6 (because it is deeper in the funnel and higher order).
Hinge Marketing
MARCH 10, 2014
Rick Telberg, President and CEO of CPA Trendlines , was introduced to the accounting industry more than 20 years ago when he helped launch Accounting Today magazine as Editor. ” Unencumbered by the constraints of print media, CPA Trendlines is highly flexible and adaptable.
bizible
MAY 3, 2018
Steve Schley , VP of Marketing at CPA Global, shares with us how he develops personas and uses them to drive growth. If you've been following our blog, you know we're excited to bring back print. Fast CMO magazine is a leadership and management magazine for B2B CMOs.
Webbiquity
DECEMBER 5, 2017
We work in an age of CPA (continuous partial attention), so to stop a reader long enough to deliver information, I think 3-5 experts and no more than 7 is a meaningful number. A few weeks ago,, a post titled What’s the Ideal Number of Experts for Expert Roundup Posts?
Hinge Marketing
JULY 20, 2015
“There’s not many people in the CPA world who tweet, and that helps drive my blog.” Rita formed Keller Advisors, LLC , a consulting firm designed to advise CPA firms on how to improve their business practices. Or they might never have worked in the CPA world at all!”
Fathom
FEBRUARY 9, 2016
If you are like most advertisers, cost per acquisition (CPA) is a key element in determining paid search success. The lower the CPA, the better the perceived performance. CPA, however, isn’t always indicative of success.
Hinge Marketing
JULY 23, 2014
5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth An Introduction to the Elements of Responsive Design for A/E/C Websites. Twelve years ago, Hinge created its very first professional services blog.
NuSpark
JUNE 9, 2012
Like with Google, I am tracking direct conversions along with the view-thru conversions, plus a target CPA. With other networks and DSPs you can negotiate target CPC and CPA, based on dynamic CPM. DSPs optimize the retargeting campaigns in order to achieve the target CPC and CPA.
Marketing Craftmanship
APRIL 17, 2011
If motivated, you can learn as much as your CPA knows about arcane tax laws, as much as your lawyer knows about divorce agreements, or as much as your real estate broker knows about mortgage lending. As the client, would you prefer to be schmoozed by your CPA, or to have him increase your tax refund by $1,500? So keep your former CPA’s phone number, because your TurboTax customer service rep will not be helpful at a tax audit with the IRS.
B2B Marketing Traction
JUNE 10, 2010
I had lunch recently with CPA Lynne Leavitt of Brakensiek Leavitt Pleger LLP , The Eclectic Accountants & Business Consultants , and Maureen Bernstein of Kaercher Campbell & Associates Insurance Brokerage. Tweet.
Hubspot
APRIL 12, 2016
The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Average Cost-per-Action (CPA).
Fathom
NOVEMBER 15, 2013
Cost per lead (CPL) is one of the most recognized measurements, but your school should also focus on these additional paid search metrics for schools: Cost per Application (CPA). While CPL is still an important metric, CPA allows us to see how many people actually start the enrollment process.
Hinge Marketing
MAY 18, 2017
Or they assume if you’re a CPA, and that’s probably not a bad assumption, if you’re a CPA, you can do a lot of these things. There are cases where expertise isn’t so important. This video takes a look at some characteristics of these situations.
Hubspot
APRIL 4, 2017
Cost-per-acquisition (CPA): Your overall campaign spend divided by the total number of conversions. CPA is an important KPI to keep track of across the entire funnel, as a helpful proxy for how effective your teams are at closing, retaining, and cultivating customers. ROI = (LTV-CPA).
Hinge Marketing
MARCH 6, 2015
Related Stories CPA Superstar: Blake Christian’s Journey to Visible Expert℠ Visible Expert℠ Interview with Online Marketing Pioneer Bryan Eisenberg How They Got to the Top: Visible Expert Journeys in the Legal Sector.
Hinge Marketing
MARCH 20, 2015
Related Stories Finding the Niche Within the Niche: A Profile of Architect and Visible Expert Dale Mulfinger Visible Experts℠: How to Become Visible, Faster CPA Superstar: Blake Christian’s Journey to Visible Expert℠.
Hinge Marketing
DECEMBER 18, 2014
Any decision-maker at a CPA firm knows the industry is undergoing a wide range of dramatic changes – and the effects of those changes are hitting all at once to produce a whole new set of major business challenges.
NuSpark
JUNE 9, 2012
Like with Google, I am tracking direct conversions along with the view-thru conversions, plus a target CPA. With other networks and DSPs you can negotiate target CPC and CPA, based on dynamic CPM. DSPs optimize the retargeting campaigns in order to achieve the target CPC and CPA.
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