article thumbnail

50% of B2B Marketers Now Cite Social as Most Effective Digital Channel

KoMarketing Associates

As B2B marketers begin to reap the benefits of leveraging social media platforms, new research suggests that they will be investing more in this area in the coming months. This is followed by content marketing (47%) and email (41%). The Growing Importance of Social Media Marketing.

article thumbnail

How To Master Your Digital Marketing Funnel in 7 Proven Steps


We’ll start with a universal truth: digital marketing is confusing. It seems like there are a million pipelines to build, a thousand campaigns to maintain and measure, and a ton of marketing gurus on LinkedIn sharing their profound yet irrelevant secrets.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Now Is the Time to Outsource Your Content Marketing Strategy

Marketing Insider Group

While much of this change is negative and the long-term consequences are yet to be fully understood, it has also introduced many new opportunities for businesses and marketers. Pre-2020, digital transformation preparation advice involved looking at the long-term evolution of corporate culture and incorporating advanced technologies.

article thumbnail

Mid-Funnel Digital Marketing: Creating Content for the Middle of the Customer Journey


When discussing the customer journey, a lot of people focus on the top of the funnel. The post Mid-Funnel Digital Marketing: Creating Content for the Middle of the Customer Journey appeared first on BrightEdge SEO Blog.

article thumbnail

New Rules of Demand Gen for Mid-Market B2Bs

Speaker: Paul Slack - Vende Digital CEO

You know digital demand gen can help you get there; but you aren’t sure where to start. If you've got holes in your funnel that need filling. If there's more about digital marketing you don't know than you do know. If you want to generate revenue as a marketer and not just leads.

article thumbnail

Mastering ABM: How 3 Marketing Teams Built Effective Strategies


The upsides of account-based marketing are no mystery to anyone running a B2B go-to-market team. However, the gap between developing an account-based marketing strategy and actually aligning teams to win over their target accounts isn’t always easy to bridge. This is where sales and marketing alignment can make a difference.

article thumbnail

How to use conversion data to enhance top-of-funnel marketing


Leveraging marketing data is key to continual optimization and driving growth. This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. Data flows throughout the growth loop so the bottom-of-funnel data (i.e.,