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Industrial Marketing is Not Just for ToFU

Industrial Marketing Today

Industrial marketing has become more digital now than in the past. See Marketing to Engineers—Why Digital is the Dominant Strategy). ToFU stands for Top of the Funnel in marketing and not the edible kind. Visit my website for more content on industrial marketing.]. This is only a content summary.

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50% of B2B Marketers Now Cite Social as Most Effective Digital Channel

KoMarketing Associates

As B2B marketers begin to reap the benefits of leveraging social media platforms, new research suggests that they will be investing more in this area in the coming months. This is followed by content marketing (47%) and email (41%). The Growing Importance of Social Media Marketing.

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How To Master Your Digital Marketing Funnel in 7 Proven Steps

Roketto

We’ll start with a universal truth: digital marketing is confusing. It seems like there are a million pipelines to build, a thousand campaigns to maintain and measure, and a ton of marketing gurus on LinkedIn sharing their profound yet irrelevant secrets.

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Why Now Is the Time to Outsource Your Content Marketing Strategy

Marketing Insider Group

While much of this change is negative and the long-term consequences are yet to be fully understood, it has also introduced many new opportunities for businesses and marketers. Pre-2020, digital transformation preparation advice involved looking at the long-term evolution of corporate culture and incorporating advanced technologies.

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Organic Growth Strategy: How to Leverage Market Collateral Around Social Media

Speaker: Akilah Murrell, Sr. Director of Channel Marketing at Channel Maven

For B2Bers, social media matters more than ever, as today's increasingly digitally-savvy customers are going to your social media page before they go to your website. Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to on engaging your buyer base through social media.

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Mid-Funnel Digital Marketing: Creating Content for the Middle of the Customer Journey

Brightedge

When discussing the customer journey, a lot of people focus on the top of the funnel. The post Mid-Funnel Digital Marketing: Creating Content for the Middle of the Customer Journey appeared first on BrightEdge SEO Blog.

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90% of Marketers Now Cite SEO as a Top Marketing Channel

KoMarketing Associates

As marketers look ahead to 2023, new research indicates that search engine optimization (SEO) will become a key area of investment, having provided positive results thus far in 2022. Specifically, 91% of B2B marketers cited SEO as a top three digital marketing channel as well.

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New Rules of Demand Gen for Mid-Market B2Bs

Speaker: Paul Slack - Vende Digital CEO

You know digital demand gen can help you get there; but you aren’t sure where to start. If you've got holes in your funnel that need filling. If there's more about digital marketing you don't know than you do know. If you want to generate revenue as a marketer and not just leads.

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Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom-of-the-funnel marketing campaign, or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization.

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The ABMified Demand Engine: How One Small Team Unlocked Big Team Growth

Speaker: Nick Ezzo, VP of Marketing at Auditoria and Devon Watts, Sr. Director Corporate Marketing at RollWorks

We see it time and time again: small marketing teams dealing with tighter resources and higher expectations, but still hoping the inbound funnel alone will launch their rocket ship. On February 4th, join Nick Ezzo, VP Marketing at Auditoria, and Devon Watts, Sr. February 4, 2021 at 9:30 am PST, 12:30 pm EST, and 5:30 pm GMT.