The Top 50 Content Marketing SaaS Companies on Twitter

Webbiquity

The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. Unfortunately, almost 30% of those companies have abandoned their Twitter accounts, just suddenly going silent despite having tens of thousands or even hundreds of thousands of followers.

6 Examples of Incredible Content Marketing From Technology Companies

Contently

What exactly is a technology company in 2019? Just as every class offered at a women’s college is partially a gender studies course, every company making money today is likely, at least in part, a technology company—unless you’re Dunder Mifflin.

Creating Content That Your Company’s Employees Will Love Sharing

Marketing Insider Group

You may or may not realize it, but half of your employees have likely mentioned your company, policies, products or other employees in some form of social post, unsolicited.

10 Examples of B2B Companies Using Social Media Successfully

KoMarketing Associates

B2B companies are doubling down on social media and it’s paying off. Below are some examples of actual B2B companies on social media and what they’re doing right to connect with their audience and leverage social media in the right way.

How B2B Marketing is Changing in 2018

companies in the customer experience (CX), human resources (HR) management, and eLearning. companies and situations. There are two things our company is focused on this year. The other focus for us is to increase awareness about our company and our offering, which.

50 amazing facts about Amazon.com to inspire your company

Biznology

Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Here are 50 amazing Amazon.com facts to inspire your company.

How to Build Content Creation Into Your Company Workflow

Marketing Insider Group

The post How to Build Content Creation Into Your Company Workflow appeared first on Marketing Insider Group. A strong and consistent content creation workflow is essential to your content marketing success. Content creation should not only be the responsibility of the marketing department.

Developing and Cultivating Strong Company Values

Act-On

These tips will help you develop and cultivate strong company values, improve employee satisfaction, and drastically improve your bottom line. Corporate

5 Reasons B2B Companies Should Use Social Media Marketing

Marketing Insider Group

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration.

How to Select the Right Lead Generation Company

Marketing Insider Group

The post How to Select the Right Lead Generation Company appeared first on Marketing Insider Group. It’s a given that one of the best ways to fuel business growth is through lead generation: the generation of new sales leads though marketing activities.

Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. It's 2019. Business models have shifted.

5 Reasons B2B Companies Should Use Social Media Marketing

Marketing Insider Group

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration.

Do You Need a Company Brand Overhaul or Tune-up?

Fusion Marketing Partners

Branding Company Brand Positioning Company brandEarlier this week, I presented a BrightTALK webinar on behalf of the Sales Experts Channel, titled, Branding and Positioning for […].

12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

So, what does this mean for B2B companies? This is the key element I am referring to: Instagram allows companies to tell their story without any interruption. Why It’s Noteworthy: Hootsuite’s Instagram exposes their followers to the company culture and core values.

Do You Need to Work with a Lead Generation Company?

Marketing Insider Group

Marketing teams spend all their time and effort to find the best sales leads for their company. While staying within budget, companies strategize to stay ahead of competitors and generate ROI. The post Do You Need to Work with a Lead Generation Company?

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

10 Tips To Successfully Manage Your Company Page On LinkedIn

KoMarketing Associates

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Describe your company in about three sentences.

Six Ways to Increase Your Company Value

Fusion Marketing Partners

Before we get too deep into the year, why not take one or more actions that can propel your company […]. Company Value Customer Experience customer experience

The Marketing Tactic Your Company Is Most Likely Not Utilizing

Marketing Insider Group

Companies spend a lot of time and money investing in marketing tactics that can help them achieve a bigger reach with the audiences that care about their products or services. The post The Marketing Tactic Your Company Is Most Likely Not Utilizing appeared first on Marketing Insider Group.

Lead Generation Strategies That Work for B2B Companies

Unbound B2B

Let’s take a closer look at the lead generation strategies that worked for the world’s most successful B2B companies. The prime movers and decision-makers in companies read content just like everyone else, and this makes content marketing an essential resource for generating B2B leads.

Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

Research Shows Larger Companies Have More Cohesive Digital Marketing Strategies

KoMarketing Associates

When it comes to developing a cohesive, effective digital strategy, new research suggests that marketers who come from larger companies may have an easier time doing so. This was compared to just 81 percent of $1B-$5B companies, and 75 percent of $500M to $1B companies.

Email Marketing for Manufacturers and Industrial Companies

Industrial Marketing Today

He considered marketing emails to be nothing more than […] The post Email Marketing for Manufacturers and Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today.

Report: 34% of Marketers Say Their Company Only Analyzes 20% of Available Customer Data

KoMarketing Associates

Fospha recently conducted “The State of Marketing Measurement, Attribution and Data Management” report and discovered that more than one-third (34 percent) of marketers believe that their company only analyzes less than 20 percent of all customer data available to them.

Should Your B2B Company Be On Instagram?

KoMarketing Associates

For many companies, posting once a week is doable, so start with that goal then scale up to multiple times per week if you feel like you have more content to share. This example from a designer at a marketing company works well in this context: So happy we were able to accommodate and print these banners for Lee University for their 100 year celebration!!! This is the approach we are using at my company: Millennials are taking over. Company Culture.

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements.

How to Tailor a Content Marketing Strategy By Company Size

Contently

Part of the problem is that small and mid-sized companies want to compete with huge corporations out of the gate. The post How to Tailor a Content Marketing Strategy By Company Size appeared first on Contently. Strategy content marketing company size content marketing strategy

choozlechat: Scaling company culture with Emma Bindbeutel

Choozle

Kate Marshall, Marketing & Communications Manager, Choozle: Culture building is huge right now, and lots of companies have competitive offerings. I’m proud that we can offer this experience to all Choozlers and candidates interested in working for our company.

Moving your Emerging Growth Company Past Infancy with Content Marketing

Marketing Insider Group

The post Moving your Emerging Growth Company Past Infancy with Content Marketing appeared first on Marketing Insider Group. Launching a B2B tech or healthcare brand from the ground up isn’t easy. It takes years of dedication and persistence.

Inbound Marketing for Genomics Companies

SmartBug Media

have heard of at least one type of genetic testing company, if not tried one as a consumer. What does all of this mean for genomics companies today? Here are the most critical pieces of information that I took away from working with genomics companies for almost a decade.

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. A shift is occurring for B2B Marketers. We were measured by the number of leads we generate.

DiscoverOrg’s Tech Transformation: How a Data Company Became a Tech Company

DiscoverOrg

When DiscoverOrg started out in 2007, it was a data company. But at some point a few years out, as our database and features continued to grow – we realized that it was a technology company, too. That’s a very hard change for a company to navigate. We are a data company.

Social media employee advocacy is the heartbeat of your company

Biznology

Employee advocacy is the heartbeat of your company. Does a company even have a heartbeat? For too many companies, their goal is to keep employees happy enough to keep that money flowing in. But that’s not your company.

The Smart Company’s Guide to Increasing Employee Engagement

Marketing Insider Group

Brenda arrives on time for her first day at The Company. The post The Smart Company’s Guide to Increasing Employee Engagement appeared first on Marketing Insider Group. The opportunity to foster an engaged employee starts from the minute they arrive for their first day at work.

How Freemium Marketing Can Work, When Companies Follow These Rules

Marketing Insider Group

With margins getting tighter, companies need to focus less on user acquisition and more on sales.” The post How Freemium Marketing Can Work, When Companies Follow These Rules appeared first on Marketing Insider Group. The noise against freemium has gotten louder. Freemium doesn’t work.

Rules 214

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Jen will dive in deep how she did this at a fast-growing SaaS company that shows, among many other things, how you can use buyer personas and establish a cadence to ensure that your content is seen at the right stage of the buyer's journey.

5 Ways B2B Technology Companies Can Build PPC Negative Keyword Lists

KoMarketing Associates

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services.