What Does Your Content Say About Your Company Culture?

Marketing Insider Group

It’s more important than ever before to build a positive and inspiring company culture. Your company culture is a reflection of your core brand values and mission. There are many factors that go into your company culture. Does Your Content Promote Your Company Culture?

Examples of Tech Companies Using Interactive Content to Drive Leads

RockContent

To conduct this process, countless tech companies already invest in the production of content for various channels, which continually raises the consumer’s expectations. . One of them is the possibility of considerably increasing the company’s revenue.

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How to Create an Amazing Company Blog

Marketing Insider Group

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age.

What is Digital Transformation and why companies need it immediately

RockContent

This brings companies’ administrative and operational capabilities to a new era of automation and optimization. Why companies need Digital Transformation? How to start a Digital Transformation in your company? Why companies need Digital Transformation?

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Success Story | IT Company

MarketJoy

The post Success Story | IT Company appeared first on MarketJoy. Discovering who your target audience is, what competition there is for your goods and services or who the right person is in a target organization to have a meaningful conversation with can be problematic.

Success Story | Manufacturing Company

MarketJoy

The post Success Story | Manufacturing Company appeared first on MarketJoy. Case Studies B2B lead generation for manufacturing companies manufacturing manufacturing leads Qualified Leads Sales

How companies use video content on social media

RockContent

The post How companies use video content on social media appeared first on Blog Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance?

50 amazing facts about Amazon.com to inspire your company

Biznology

Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Often, the best way to predict what a company will do in the future is to examine what they’ve done in the past. Here are 50 amazing Amazon.com facts to inspire your company. Company culture. PowerPoint presentations, for instance, are banned by the company.

10 Amazing Large Company Blogs To Inspire Your Content Marketing

Marketing Insider Group

One of the most effective tactics to take your content to the next level is by studying the world’s best large company blogs. Take the time to study these successful large company blogs in depth to draw inspiration for your own. You want your blog to knock it out of the park.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How Customer Lifecycle Management can increase your company’s engagement

RockContent

That’s why one of the most important assets your company has is a good customer lifecycle management (CLM) process. In this article, you will understand the meaning of customer lifecycle management and learn how to start this process in your company.

How to Build Company Value in a Down Economy

Fusion Marketing Partners

Creating company value is more difficult in a down econonomy. The article discusses six specific ways you can use strategic marketing and sales to build strong company value. Company Value Sales Model

12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

So, what does this mean for B2B companies? This is the key element I am referring to: Instagram allows companies to tell their story without any interruption. As I previously mentioned, Instagram is a key social media platform for B2B companies to start and/or strengthen their brand storytelling. Microsoft takes advantage of the character space allowed in captions, as the company writes detailed descriptions under each picture.

Digital Marketing Best Practices for Insurance Companies

Act-On

Read this blog to learn more about digital marketing best practices for insurance companies and how to implement them at your agency. Demand and Lead Generation Lead Management Marketing Automation

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Best SEO Companies? 17 Best SEO Company Characteristics

seo.co

How to Cut Through the Noise and Find the Best SEO Company. + 17 Characteristics and Features of the Best SEO Companies. + With so many different SEO companies and agencies on the market, how do you know which one to pick? The best SEO companies are highly responsive.

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Success Story | Oil & Energy Company

MarketJoy

The post Success Story | Oil & Energy Company appeared first on MarketJoy. Many of the Oil & Energy businesses that we work with don’t just want one-off, short-term relationships with their clients, they want to build repeat business.

5 Effective Paid Strategies for B2B eCommerce Companies

KoMarketing Associates

With an online presence becoming essential for all B2B ecommerce companies, an effective paid marketing strategy should go hand-in-hand. In this post, we will be discussing 5 paid strategies B2B companies can use to improve ecommerce sales. With Google Shopping ads, companies can upload a product feed that will allow for their offerings to show up right in the search engine results page. With LinkedIn, B2B companies can target ads directly to the buyers of their product.

LinkedIn Company Pages: 7 Features To Make Your Page Even Better

KoMarketing Associates

LinkedIn Company Pages are playing a larger and larger role in marketers’ social media strategies , too. To support this, LinkedIn has upgraded several features in Company Pages over the last year – features that make Company Pages more valuable than ever before. Company Size.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

What Does Company Culture Have to Do with Marketing?

Marketing Insider Group

All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia , over half the nation’s companies use “cultural fit” as a way to exclude rather than include. Yet I would argue that this misuse of company culture dampens the organization’s potential. How can you become aware of those customers’ problems if your company’s culture isn’t on the same wavelength?

6 Examples of Incredible Content Marketing From Technology Companies

Contently

What exactly is a technology company in 2019? Just as every class offered at a women’s college is partially a gender studies course, every company making money today is likely, at least in part, a technology company—unless you’re Dunder Mifflin. Among the legions scrambling toward profitability are tech startups (unicorn or otherwise), legacy companies adding new branches of innovation, B2B tech , and consumer tech, just to name a few.

Product-led growth: how to convert your product into the company’s central growth point

RockContent

This emerging concept refers to the way companies develop customer acquisition, retention , and expansion strategies, which revolve around the product. Therefore, they are called Software as a Service (SaaS) companies. In freemium companies, especially, this metric is critical.

Success Story | Healthcare Company

MarketJoy

The post Success Story | Healthcare Company appeared first on MarketJoy. Healthcare is a unique industry and can be quite a challenge when it comes to generating new interest. Communication must be very respectful, direct, and valuable.

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

5 Loyalty Best Practices for Subscription Companies

Oracle

Companies can then use data collected from these activities to customize each member’s experience, increase their engagement, and maintain their subscription. Subscription businesses have been growing rapidly during the past few years. In fact, there were over 2,000 subscription box services as of March 2016 and it’s estimated that the industry as a whole has been growing at 200% a year.

40% of B2B Marketers Believe Their Company Could Do Better at Measuring Performance and Impact

KoMarketing Associates

DemandGen recently conducted the “2020 Marketing Measurement and Attribution Survey Report,” and statistics showed that the majority of B2B marketers (40%) believe their company “needs improvement” when it comes to its ability to measure and analyze marketing performance and impact.

Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show.

How One B2B CMO Focused Her Company On Storytelling

Marketing Insider Group

for redefining what marketing means to a company. They work for B2B companies as well, even in the most unconventional industries like commercial real estate. It has the opportunity to help you redefine what marketing means for your company. She was a pioneer in thinking that a B2B company had stories to tell and connections to build. ” These highly engaged and motivated employees became one of the company’s most valuable assets.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

5 Reasons B2B Companies Should Use Social Media Marketing

Marketing Insider Group

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. When we talk about B2C companies, we’re talking about those selling directly to consumers, while B2B companies sell to other businesses. The post 5 Reasons B2B Companies Should Use Social Media Marketing appeared first on Marketing Insider Group.

5 SEO Strategies Every B2B Company Should Be Using

Marketing Insider Group

Blogging is also an opportunity to establish your company as a leader in its industry. The post 5 SEO Strategies Every B2B Company Should Be Using appeared first on Marketing Insider Group. Think of Search Engine Optimization (SEO) like taking care of a plant. Sounds weird right? Stay with us. SEO is the equivalent of care you provide your plant that leads to organic growth. Generally, plants need soil, water, air, and sunlight to grow.

Companies Navigate Through a Storm in 2021

Zoominfo

As 2021 begins, start-up, small, and medium companies have taken the brunt of much of the economic collapse, but as is often the case, proved deft at changing the way they operate compared to slower-moving enterprises.

What a Brand Advocate Is and Why Your Company Needs One

RockContent

Spontaneous manifestations about a company draw attention. People usually look for positive reviews about a company and what it sells. That’s why brand advocates know the company well. Content published on social media is essential for companies.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Do You Need a Company Brand Overhaul or Tune-up?

Fusion Marketing Partners

Branding Company Brand Positioning Company brandEarlier this week, I presented a BrightTALK webinar on behalf of the Sales Experts Channel, titled, Branding and Positioning for […].