Pharmaceutical companies use this process of sound symbolism extensively, since they recognize that for physicians and end users, the harder the tonality, the more efficacious the product is perceived. Many drug companies combine this sound symbolism with other linguistic connotations. The post Naming brands – the unsubtle (Trump) and the subtle (drug companies) appeared first on Biznology. MORE
Let’s start from the beginning – I had five months to find an awesome city with an amazing venue to pull off this awesome event that our company had never experienced before. Every great company kick-off needs to have an inspirational theme. MORE
Per Business Insider , out of the top 10 largest tech companies, only Facebook breaks the two-year mark (2.02) in average tenure. I wonder how long the average onboarding period is per company? Frankly, the way young companies organize has changed. You have a tenure problem. MORE
Sometimes the biggest obstacle to modernizing your MarTech is persuading your company it’s worth the investment. This insurance company’s journey provides convincing evidence to do it. MORE
Through natural laws of inertia, companies can become insular because of data. An over-reliance on data and even in recent developments related to machine learning and artificial intelligence can cause companies to miss the all-important social context. Illustration by Aneeque Ahmed. MORE
The Fast 50 program honours the 50 Canadian technology companies with the highest revenue-growth percentage over the past four years. The Deloitte Technology Fast 50 program winners are made up of public and private companies in the technology sector that have transformed the industry. MORE
Last year, glassdoor published a list of the top 25 companies for culture and values. These same names, you will notice, also top the list of companies ranked by market valuation. The implication is clear: many of the companies with the best cultures are also the most successful. MORE
What comes to mind when you think about companies using video? Many companies also use video to sell. But video can do even more for your company. Here are five videos every company needs in 2016. For many people, the Dollar Shave Club video is high on the list. MORE
Every company must market itself to build brand awareness, generate leads, and secure new customers. Without marketing, your potential customers may never see your company in search results when looking for products you provide. Do tech firms need marketing? Of course! MORE
Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. The question now shifts from, if you should partner with a company, to who you should partner with. [one_half valign="middle"] Partner Portal. MORE
Every company has a culture, much like every individual has a personality. And like a personality , a company’s culture can develop organically over time. Fostering a Productive Company Culture. A club, for instance, or a company or a country. MORE
To be successful, your company needs to be customer-centric, have the right team, and develop a digital framework. The post Digital Transformation Works — So Why Are Companies Struggling to Transform? MORE
Existing customers interact with several departments in your company. An example of a survey that is probably trying to access the company’s Net Promoter Score. The Harvard Business Review suggests “Credit card companies would waive late fees for customers who were on vacation when the payment was due… Airlines and hotels would renew status levels for customers who took a hiatus from traveling when they had a baby or were between jobs.”. What could your company do? MORE
The post 5 Tech Companies that Mastered the Art of Content Marketing appeared first on Marketing Insider Group. [Editor’s Note: A version of this article appeared previously at Technical.ly Philly.] The best way to sell in 2017 is to stop selling. Stop pushing your product or service on people. They’ll buy when they’re good and ready, and when they believe that you have their best interests at heart. In other words, they don’t […]. MORE
The post 9 Companies That Make Content Marketing Execution Simple appeared first on Marketing Insider Group. Execution is arguably the most difficult part of content marketing. Don’t get me wrong; a solid content strategy is critical. MORE
And yet, if you’re like most companies, you’re probably doing this every single day. You may have guessed that your company’s best salesperson is, of course, your website. smart companies) invest heavily in content marketing to help answer those customer questions. MORE
August 17, 2017 by Tony Zambito In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C. The rise of data analytics. read more. MORE
Conference sponsorship – While this can an expensive route to take, this technique not only helps you earn quality backlinks to your site but also opens up the opportunity to form a long-term partnership with companies within your industry. Guest post by Harris Myers. MORE
No matter our company or our role, I think I can safely say we ALL receive numerous prospecting emails and calls every day. Your company announces new funding or new hiring initiatives? The Most Prospected To Companies” By State During the 2nd Half of 2016. MORE
January 18, 2018 by Carla Johnson I have a client that’s proud of his new innovation center. It’s well thought out. He’s hired the best-of-the-best across the board. Design thinking is core to their innovation discipline. MORE
Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Here are 50 amazing Amazon.com facts to inspire your company. MORE
Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Best Big Data companies with the biggest revenue . MORE
Depending on your company’s brand voice, it might be easy or hard to find influencers that fit with your company voice. If your company has taken a strong position on something, be careful about partnering with influencers who have a different opinion. MORE
Here are seven ways cohort analysis can optimize company performance and results: Effects of Unique Behaviors. During a case analysis of Lucky Fish, online gaming company, the goal was to discover a cost effective and scalable solution for optimization. Long-term engagement within the Fintech industry allows companies to analyze behaviorally segmented users who completed certain desired actions that resulted in retention versus certain actions that resulted in churn. MORE
Employee advocacy is the heartbeat of your company. Does a company even have a heartbeat? For too many companies, their goal is to keep employees happy enough to keep that money flowing in. But that’s not your company. MORE
Today, for marketers at Software/SaaS companies, we compiled some key statistics from both reports, creating a one-stop shop of critical insights for two important digital marketing channels. This is especially true for companies that are using ABM strategies. MORE
Have you ever wondered what technology the most innovative and successful companies are using to power their platforms, foster collaboration among their employees, or market their products and services? MORE
This company sells different software. December 14, 2017 by Carla Johnson In Silicon Valley there’s a large B2B software firm (yes, there are a lots of them…this is the point). read more. MORE
Today, let’s talk about what you may need in terms of B2B marketing automation software for your fast-growing company to achieve its 2017 marketing goals. For the fast-growing company looking to take that next step in conquering the world, the script is familiar. Look for apples to apples comparisons so that you’re not getting examples that are B2C when you are a B2B company, or you’re getting Manufacturing referrals when you’re in the Higher Education space. MORE
"Ladder -- a growth hacking company" had a nice ring to it when I started my company a few years ago. As the phrase’s reputation began to suffer, it started to drag our company down with it. MORE
Seventy nine percent of today’s graduates consider a company’s corporate social responsibility (CSR) commitments when deciding where to work, according to a recent Cone Communications study. MORE
The one constant in this ever-changing, hectic, and often disconnected workplace, is that face-to-face company meetings are still necessary to make a team function and thrive. Last week HG Data had an onsite, three-day sales and marketing company meeting in Santa Barbara. The point is, coming together as a company needs to happen for employees to feel inspired and connected to do the hard work of growing the business. The workplace is changing. MORE
The post Are Companies Ignoring Their Best Source for Buyer Insights? March 22, 2018 by Tony Zambito In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C. MORE
Many of you no longer face this problem within your company, which is great. Some B2C companies spend the lion’s share of their marketing budget on traditional marketing, even though the digital is highly effective, and so should get a bigger slice of the pie. MORE
Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. The question now shifts from, if you should partner with a company, to who you should partner with. [one_half valign="middle"]. Partner Portal. MORE
Maren Hogan, CEO of Red Branch Media, writes , “[S]hare with them your expectations, and help them to understand the specific values your company espouses. Don’t miss out on the chance to proselytize your company culture from the beginning through joint goal setting, mentoring, and feedback. MORE
Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. MORE
For many companies, posting once a week is doable, so start with that goal then scale up to multiple times per week if you feel like you have more content to share. This example from a designer at a marketing company works well in this context: So happy we were able to accommodate and print these banners for Lee University for their 100 year celebration!!! This is the approach we are using at my company: Millennials are taking over. Company Culture. MORE
We keep hearing that ABM is recommended for mid-sized companies and above, or rising brands with high lead volume. You just need to be laser-focused on accounts that matter to your company. MORE
The post 5 Tips To Promote Your Company Blog appeared first on Marketing Insider Group. The competition is fierce out there. There are 58.6 million new blog posts each month on WordPress alone. Everybody, in other words, has clued into this content marketing thing. MORE
Companies Related Topics 
Biznology
JULY 24, 2017
Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Here are 50 amazing Amazon.com facts to inspire your company.
Biznology
APRIL 17, 2017
Employee advocacy is the heartbeat of your company. Does a company even have a heartbeat? For too many companies, their goal is to keep employees happy enough to keep that money flowing in. But that’s not your company.
Type A Communications
JANUARY 18, 2018
January 18, 2018 by Carla Johnson I have a client that’s proud of his new innovation center. It’s well thought out. He’s hired the best-of-the-best across the board. Design thinking is core to their innovation discipline.
Biznology
AUGUST 3, 2017
Many of you no longer face this problem within your company, which is great. Some B2C companies spend the lion’s share of their marketing budget on traditional marketing, even though the digital is highly effective, and so should get a bigger slice of the pie.
Speaker: Carlos Hidalgo, CEO & Founder of VisumCx
With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy.
Marketing Insider Group
DECEMBER 14, 2017
The post 5 Tech Companies that Mastered the Art of Content Marketing appeared first on Marketing Insider Group. [Editor’s Note: A version of this article appeared previously at Technical.ly Philly.] The best way to sell in 2017 is to stop selling. Stop pushing your product or service on people. They’ll buy when they’re good and ready, and when they believe that you have their best interests at heart. In other words, they don’t […].
KoMarketing Associates
JANUARY 11, 2018
For many companies, posting once a week is doable, so start with that goal then scale up to multiple times per week if you feel like you have more content to share. This example from a designer at a marketing company works well in this context: So happy we were able to accommodate and print these banners for Lee University for their 100 year celebration!!! This is the approach we are using at my company: Millennials are taking over. Company Culture.
Hubspot
APRIL 10, 2017
Every company has a culture, much like every individual has a personality. And like a personality , a company’s culture can develop organically over time. Fostering a Productive Company Culture. A club, for instance, or a company or a country.
Webbiquity
AUGUST 15, 2017
Conference sponsorship – While this can an expensive route to take, this technique not only helps you earn quality backlinks to your site but also opens up the opportunity to form a long-term partnership with companies within your industry. Guest post by Harris Myers.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
Act-On
NOVEMBER 3, 2015
What comes to mind when you think about companies using video? Many companies also use video to sell. But video can do even more for your company. Here are five videos every company needs in 2016. For many people, the Dollar Shave Club video is high on the list.
Vidyard
NOVEMBER 9, 2017
The Fast 50 program honours the 50 Canadian technology companies with the highest revenue-growth percentage over the past four years. The Deloitte Technology Fast 50 program winners are made up of public and private companies in the technology sector that have transformed the industry.
Biznology
FEBRUARY 8, 2018
And yet, if you’re like most companies, you’re probably doing this every single day. You may have guessed that your company’s best salesperson is, of course, your website. smart companies) invest heavily in content marketing to help answer those customer questions.
Lattice
JANUARY 25, 2016
Let’s start from the beginning – I had five months to find an awesome city with an amazing venue to pull off this awesome event that our company had never experienced before. Every great company kick-off needs to have an inspirational theme.
Marketing Insider Group
DECEMBER 19, 2016
The post 9 Companies That Make Content Marketing Execution Simple appeared first on Marketing Insider Group. Execution is arguably the most difficult part of content marketing. Don’t get me wrong; a solid content strategy is critical.
Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group
Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database.
Type A Communications
AUGUST 17, 2017
August 17, 2017 by Tony Zambito In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C. The rise of data analytics. read more.
Biznology
APRIL 25, 2016
Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Best Big Data companies with the biggest revenue .
Type A Communications
DECEMBER 14, 2017
This company sells different software. December 14, 2017 by Carla Johnson In Silicon Valley there’s a large B2B software firm (yes, there are a lots of them…this is the point). read more.
bizible
SEPTEMBER 21, 2016
Today, for marketers at Software/SaaS companies, we compiled some key statistics from both reports, creating a one-stop shop of critical insights for two important digital marketing channels. This is especially true for companies that are using ABM strategies.
Marketing Insider Group
APRIL 17, 2017
To be successful, your company needs to be customer-centric, have the right team, and develop a digital framework. The post Digital Transformation Works — So Why Are Companies Struggling to Transform?
Biznology
OCTOBER 30, 2015
Last year, glassdoor published a list of the top 25 companies for culture and values. These same names, you will notice, also top the list of companies ranked by market valuation. The implication is clear: many of the companies with the best cultures are also the most successful.
DiscoverOrg
FEBRUARY 21, 2017
No matter our company or our role, I think I can safely say we ALL receive numerous prospecting emails and calls every day. Your company announces new funding or new hiring initiatives? The Most Prospected To Companies” By State During the 2nd Half of 2016.
Act-On
NOVEMBER 29, 2016
Existing customers interact with several departments in your company. An example of a survey that is probably trying to access the company’s Net Promoter Score. The Harvard Business Review suggests “Credit card companies would waive late fees for customers who were on vacation when the payment was due… Airlines and hotels would renew status levels for customers who took a hiatus from traveling when they had a baby or were between jobs.”. What could your company do?
Marketing Insider Group
MAY 3, 2016
The post 5 Tips To Promote Your Company Blog appeared first on Marketing Insider Group. The competition is fierce out there. There are 58.6 million new blog posts each month on WordPress alone. Everybody, in other words, has clued into this content marketing thing.
Marketing Insider Group
OCTOBER 14, 2016
Seventy nine percent of today’s graduates consider a company’s corporate social responsibility (CSR) commitments when deciding where to work, according to a recent Cone Communications study.
Act-On
DECEMBER 5, 2016
Today, let’s talk about what you may need in terms of B2B marketing automation software for your fast-growing company to achieve its 2017 marketing goals. For the fast-growing company looking to take that next step in conquering the world, the script is familiar. Look for apples to apples comparisons so that you’re not getting examples that are B2C when you are a B2B company, or you’re getting Manufacturing referrals when you’re in the Higher Education space.
ANNUITAS
OCTOBER 15, 2015
Maren Hogan, CEO of Red Branch Media, writes , “[S]hare with them your expectations, and help them to understand the specific values your company espouses. Don’t miss out on the chance to proselytize your company culture from the beginning through joint goal setting, mentoring, and feedback.
Hubspot
JANUARY 11, 2018
"Ladder -- a growth hacking company" had a nice ring to it when I started my company a few years ago. As the phrase’s reputation began to suffer, it started to drag our company down with it.
Act-On
JULY 25, 2016
We keep hearing that ABM is recommended for mid-sized companies and above, or rising brands with high lead volume. You just need to be laser-focused on accounts that matter to your company.
Act-On
JUNE 21, 2016
Depending on your company’s brand voice, it might be easy or hard to find influencers that fit with your company voice. If your company has taken a strong position on something, be careful about partnering with influencers who have a different opinion.
The Point
NOVEMBER 10, 2016
Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers.
KEO Marketing
SEPTEMBER 4, 2017
Every company must market itself to build brand awareness, generate leads, and secure new customers. Without marketing, your potential customers may never see your company in search results when looking for products you provide. Do tech firms need marketing? Of course!
Webbiquity
SEPTEMBER 14, 2017
Here are seven ways cohort analysis can optimize company performance and results: Effects of Unique Behaviors. During a case analysis of Lucky Fish, online gaming company, the goal was to discover a cost effective and scalable solution for optimization. Long-term engagement within the Fintech industry allows companies to analyze behaviorally segmented users who completed certain desired actions that resulted in retention versus certain actions that resulted in churn.
HG Data
NOVEMBER 4, 2016
The one constant in this ever-changing, hectic, and often disconnected workplace, is that face-to-face company meetings are still necessary to make a team function and thrive. Last week HG Data had an onsite, three-day sales and marketing company meeting in Santa Barbara. The point is, coming together as a company needs to happen for employees to feel inspired and connected to do the hard work of growing the business. The workplace is changing.
Salesfusion
FEBRUARY 27, 2014
Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. The question now shifts from, if you should partner with a company, to who you should partner with. [one_half valign="middle"] Partner Portal.
Salesfusion
MARCH 14, 2014
Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. The question now shifts from, if you should partner with a company, to who you should partner with. [one_half valign="middle"]. Partner Portal.
Cody Ward
AUGUST 30, 2016
Have you ever wondered what technology the most innovative and successful companies are using to power their platforms, foster collaboration among their employees, or market their products and services?
Hubspot
MARCH 2, 2018
Per Business Insider , out of the top 10 largest tech companies, only Facebook breaks the two-year mark (2.02) in average tenure. I wonder how long the average onboarding period is per company? Frankly, the way young companies organize has changed. You have a tenure problem.
Act-On
FEBRUARY 8, 2018
Sometimes the biggest obstacle to modernizing your MarTech is persuading your company it’s worth the investment. This insurance company’s journey provides convincing evidence to do it.
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