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BlueConic acquires experience-creation company Jebbit

Martech

Today, CDP BlueConic announced it acquired Jebbit, a software company that helps build interactive experiences that marketers can use to capture a type of first-party data widely referred to as “zero-party data.” The post BlueConic acquires experience-creation company Jebbit appeared first on MarTech.

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50 Thought Leading Companies on Artificial Intelligence 2024

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 thought leading companies on artificial intelligence for 2024. To see our full list of thought leadership leaderboards for both companies and individuals (including industry-leading in-depth profiles, portfolios and media kits) subscribe to our Enterprise Lite plan today!

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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

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The ZoomInfo Modern GTM Index: How Does Your Company Stack Up?

Zoominfo

Until now, it’s been difficult for many companies to definitively answer these questions, leading to misaligned expectations, wasted spend, and missed opportunities. Origins of the Modern GTM Index The Modern GTM Index was originally conceived by Riesenfeld and Ben Salzman of ZoomInfo Labs at a company offsite in 2022. Sell Smarter.

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11 Email Deliverability Strategies to Reach the Inbox

Marketers highly value email as an effective, reliable channel to engage with your audience and drive revenue for your company. Real-world examples from 9 companies applying deliverability best practices. Yet, to reap the benefits, you must ensure your campaigns reach their intended recipients.

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Top 25 Sales Outsourcing Companies and Software to Use in 2024

Visitor Queue

Because it’s so tedious to create it on your own, a lot of companies turn to sales outsourcing companies and software to help […] The post Top 25 Sales Outsourcing Companies and Software to Use in 2024 appeared first on Visitor Queue Blog | Identify Website Traffic.

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How small companies make a big splash with event content

Martech

The two companies below have used event content across multiple channels for sales enablement, community building and more. The first is a young company that had a plan for event content strategy from the beginning. Influenced by their space, the company baked in a post-event strategy from the beginning. Goldcast.io

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Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.

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The Silver Lining to Corporate DEI Challenges

This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics.

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How Will Virgo Season Impact Your ESG Communication?

In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis How companies are aligning their initiatives to the United Nation’s Sustainable Development Goals and sharing progress Data from the 3BL platform on how companies are communicating (..)

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Aggregage Intent Signal Service

View companies and titles signaling intent. Aggregage Intent Signal Service allows you to reach more active buyers sooner! Get leads for specific in-market buyers. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals. Download the Aggregage Intent Signal Service overview to learn more.

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Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. Simple steps every company can take to protect what GDPR considers “personal data”.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Making the changes that directly impact revenue growth will be different for every company, but the effort can reap large benefits.

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want. So which emerging sustainability & ESG topics garner more audience attention?

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Unveiling the secrets of top influencers – This is how they beat their sales competition

In this eBook, you will find the information related to sales challenges that companies come across, how to deal with them, and use the upbeat strategies to accelerate the company’s sales. Positioning your business and boosting its sales in the cutthroat competition is quite challenging.