Do You Need a Company Brand Overhaul or Tune-up?

Fusion Marketing Partners

Branding Company Brand Positioning Company brandEarlier this week, I presented a BrightTALK webinar on behalf of the Sales Experts Channel, titled, Branding and Positioning for […].

5 Reasons B2B Companies Should Use Social Media Marketing

Marketing Insider Group

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration.

Four Easy Ways To Improve Your LinkedIn Company Page


Here are a few tips that will help to boost your company’s profile on LinkedIn. Your company logo and header banner are the very first things people will see when they land on your company page. Avoid writing a 2,000 word essay about the history of your company.

50 amazing facts about to inspire your company

Biznology facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Here are 50 amazing facts to inspire your company.

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights

Six Ways to Increase Your Company Value

Fusion Marketing Partners

Before we get too deep into the year, why not take one or more actions that can propel your company […]. Company Value Customer Experience customer experience

5 Reasons B2B Companies Should Use Social Media Marketing

Marketing Insider Group

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration.

The Marketing Tactic Your Company Is Most Likely Not Utilizing

Marketing Insider Group

Companies spend a lot of time and money investing in marketing tactics that can help them achieve a bigger reach with the audiences that care about their products or services. The post The Marketing Tactic Your Company Is Most Likely Not Utilizing appeared first on Marketing Insider Group.

Research Shows Larger Companies Have More Cohesive Digital Marketing Strategies

KoMarketing Associates

When it comes to developing a cohesive, effective digital strategy, new research suggests that marketers who come from larger companies may have an easier time doing so. This was compared to just 81 percent of $1B-$5B companies, and 75 percent of $500M to $1B companies.

12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

So, what does this mean for B2B companies? This is the key element I am referring to: Instagram allows companies to tell their story without any interruption. Why It’s Noteworthy: Hootsuite’s Instagram exposes their followers to the company culture and core values.

Lead Generation Companies: How to Pick a Right One

Lead Generation Companies: How to Pick a Right One WWW.MARKETJOY.COM Contact: +1 484-302-0110. generation company? outsourcing company at least once or has heard. companies are bad, or you shouldn’t. educate you to choose a company that will. Most companies.

DiscoverOrg’s Tech Transformation: How a Data Company Became a Tech Company


When DiscoverOrg started out in 2007, it was a data company. But at some point a few years out, as our database and features continued to grow – we realized that it was a technology company, too. That’s a very hard change for a company to navigate. We are a data company.

How to Tailor a Content Marketing Strategy By Company Size


Part of the problem is that small and mid-sized companies want to compete with huge corporations out of the gate. The post How to Tailor a Content Marketing Strategy By Company Size appeared first on Contently. Strategy content marketing company size content marketing strategy

Should Your B2B Company Be On Instagram?

KoMarketing Associates

For many companies, posting once a week is doable, so start with that goal then scale up to multiple times per week if you feel like you have more content to share. This example from a designer at a marketing company works well in this context: So happy we were able to accommodate and print these banners for Lee University for their 100 year celebration!!! This is the approach we are using at my company: Millennials are taking over. Company Culture.

Social media employee advocacy is the heartbeat of your company


Employee advocacy is the heartbeat of your company. Does a company even have a heartbeat? For too many companies, their goal is to keep employees happy enough to keep that money flowing in. But that’s not your company.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

companies within B2B industries offer discounts, but are they discounting for the right reasons? And is this improving sales and company image? company would suffer a. the company and the product. In addition to value-based incentives, companies should also monitor.

Moving your Emerging Growth Company Past Infancy with Content Marketing

Marketing Insider Group

The post Moving your Emerging Growth Company Past Infancy with Content Marketing appeared first on Marketing Insider Group. Launching a B2B tech or healthcare brand from the ground up isn’t easy. It takes years of dedication and persistence.

Why Is Data Management So Important For Your Company?


Many companies don't realize just how important their data is. They know they have this data and they understand that it's useful, but they don't realize what the impact would be if they lost it all, if it were corrupted, or if there was a data breach. data management

How Freemium Marketing Can Work, When Companies Follow These Rules

Marketing Insider Group

With margins getting tighter, companies need to focus less on user acquisition and more on sales.” The post How Freemium Marketing Can Work, When Companies Follow These Rules appeared first on Marketing Insider Group. The noise against freemium has gotten louder. Freemium doesn’t work.

Rules 187

The Smart Company’s Guide to Increasing Employee Engagement

Marketing Insider Group

Brenda arrives on time for her first day at The Company. The post The Smart Company’s Guide to Increasing Employee Engagement appeared first on Marketing Insider Group. The opportunity to foster an engaged employee starts from the minute they arrive for their first day at work.

How B2B Marketing is Changing in 2018

companies in the customer experience (CX), human resources (HR) management, and eLearning. companies and situations. There are two things our company is focused on this year. The other focus for us is to increase awareness about our company and our offering, which.

How CEOs can restore their company brand trust


A recent survey by Weber Shandwick, a PR firm, and KRC Research found that 45% of Americans do not buy products or services from companies with CEOs who hold social stances they disagree with. Conversely 40% would reward companies whose CEOs’ views correspond to their own.

Trust 138

Marketing Performance Benchmarks for Software/SaaS Companies


Today, for marketers at Software/SaaS companies, we compiled some key statistics from both reports, creating a one-stop shop of critical insights for two important digital marketing channels. This is especially true for companies that are using ABM strategies.

How to improve company culture


Last year, glassdoor published a list of the top 25 companies for culture and values. These same names, you will notice, also top the list of companies ranked by market valuation. The implication is clear: many of the companies with the best cultures are also the most successful.

The Ultimate Guide to Company Culture


Nowadays, we hear about a company's culture a lot -- including perks like free beer, ping-pong tables, and fitness classes at the office. Company culture is a critical factor for acquiring and retaining top talent. Additionally, a good company culture can help your business succeed.

The Sales Enablement Handbook

team to the wider company. 1% Sales Enablement Practitioners Other Companies | +1 484-302-0110 1. which impact on sales management, and 40% of companies are using some of them. Company’s. The Sales Enablement.

Report: B2B Companies Lag in the Adoption of Email Marketing

KoMarketing Associates

Although email marketing has been a proven content marketing tactic, new research shows many B2B companies have yet to unlock its potential.

Report 201

How to build company culture: tying the “how” back to the “why”


That’s where our company values come in. How to build company culture, starting with values. Now, we know we didn’t invent the idea of company values. When it comes down to it, how to build company culture starts with the people and ends with the people, all day, every day.

Why Your Company Needs a Facebook Group


For many media companies, especially ones that don’t value SEO, the hit to their Facebook traffic is enough to threaten their existence. To hold off extinction, some companies have turned to the Facebook group. How are companies adapting?

4 Social Media Misconceptions Hurting Your Company


But does your company need a Pinterest, YouTube, and Reddit page? B2C clothing and lifestyle companies certainly benefit from a strong Instagram and Pinterest presence, while Reddit can help thought leaders prove their expertise (without being too self-promotional).

Best Practices for Selling to Government Agencies

time, getting a federal contract could provide your company. one B2G company, Seamless Docs, found that 90% of their. Best Practices for Selling to. Government Agencies WWW.MARKETJOY.COM Contact: +1 484-302-0110. The US government spends over $235 billion on.

5 Ways Employee Advocacy Strengthens Collaboration & Communications at Your Company

Marketing Insider Group

When employees use their personal social networks to promote and publicize their company on social media they help to drive brand awareness, improve the brand image, build a loyal audience, and drive traffic […].

How do you persuade big company executives that digital marketing is important?


Many of you no longer face this problem within your company, which is great. Some B2C companies spend the lion’s share of their marketing budget on traditional marketing, even though the digital is highly effective, and so should get a bigger slice of the pie.

Judgment Day for Media Companies


Smith starts off quoting media critic Jesse Brown, who notes that the number of journalists employed by small digital news companies is increasing. Which is why it's so important to have the right technology in place in order to scale as a small media company.

3 Ways to Strengthen Company Culture Via Onboarding


Maren Hogan, CEO of Red Branch Media, writes , “[S]hare with them your expectations, and help them to understand the specific values your company espouses. Don’t miss out on the chance to proselytize your company culture from the beginning through joint goal setting, mentoring, and feedback.

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database.

Contently Named Best Overall Content Marketing Company


Aspiring to be a customer-centric company may sound obvious, but it takes a lot of work to maintain that status on a daily basis. Contently was named Best Overall Content Marketing Company for 2018 by the MarTech Breakthrough Awards. Announcements Company News awards ContentlyOne News

How to Hire the Best Digital Marketing Company

Go Beyond SEO

If you’re going to outsource Digital Marketing (SEO, PPC, Social Media) follow these steps and hire the best company. Know Your Needs Before Choosing an SEO Company. You can’t hire the right company if you don’t know what you need. The right company can make recommendations of course, but in the end it’s up to you. In a one-way interview, the potential SEO company will submit a proposal for you to review.

2016’s Most Prospected Companies By State


No matter our company or our role, I think I can safely say we ALL receive numerous prospecting emails and calls every day. Your company announces new funding or new hiring initiatives? The Most Prospected To Companies” By State During the 2nd Half of 2016.

Email Marketing for Manufacturers and Industrial Companies

Industrial Marketing Today

He considered marketing emails to be nothing more than […] The post Email Marketing for Manufacturers and Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today.

Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

As companies and reps continue to look for technical solutions to create efficiencies throughout the sales process the human element of sales is being lost. Technology and Artificial Intelligence are evolving faster than ever and disrupting every industry and role, specifically Sales.