Digital Marketing Best Practices for Insurance Companies

Act-On

Read this blog to learn more about digital marketing best practices for insurance companies and how to implement them at your agency. Demand and Lead Generation Lead Management Marketing Automation

50 amazing facts about Amazon.com to inspire your company

Biznology

Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Here are 50 amazing Amazon.com facts to inspire your company.

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5 SEO Strategies Every B2B Company Should Be Using

Marketing Insider Group

Blogging is also an opportunity to establish your company as a leader in its industry. The post 5 SEO Strategies Every B2B Company Should Be Using appeared first on Marketing Insider Group. Think of Search Engine Optimization (SEO) like taking care of a plant. Sounds weird right?

What Does Company Culture Have to Do with Marketing?

Marketing Insider Group

All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia , over half the nation’s companies use “cultural fit” as a way to exclude rather than include.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Four Easy Ways To Improve Your LinkedIn Company Page

Webbiquity

Here are a few tips that will help to boost your company’s profile on LinkedIn. Your company logo and header banner are the very first things people will see when they land on your company page. Avoid writing a 2,000 word essay about the history of your company.

Why Every Company Needs to Become a Digital Media Company

Modern Marketing

The lines between “ content ” and “ advertising ” have now blurred to a point where it’s simply cheaper and more effective for companies to create sponsored content. There are three good reasons why every company now needs to become a digital media company. #1:

Creating Content That Your Company’s Employees Will Love Sharing

Marketing Insider Group

You may or may not realize it, but half of your employees have likely mentioned your company, policies, products or other employees in some form of social post, unsolicited.

12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

So, what does this mean for B2B companies? This is the key element I am referring to: Instagram allows companies to tell their story without any interruption. Why It’s Noteworthy: Hootsuite’s Instagram exposes their followers to the company culture and core values.

Switching From Service Company To SaaS Company

Whale Pages

As far as our biggest hurdles, one was definitely making the jump from being a services company to a product-based business. I ran an IT consulting company with my co-founder. What makes SearchTap unique, and how do you convince companies to choose your solution over others?

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

How to Build Content Creation Into Your Company Workflow

Marketing Insider Group

The post How to Build Content Creation Into Your Company Workflow appeared first on Marketing Insider Group. A strong and consistent content creation workflow is essential to your content marketing success. Content creation should not only be the responsibility of the marketing department.

Developing and Cultivating Strong Company Values

Act-On

These tips will help you develop and cultivate strong company values, improve employee satisfaction, and drastically improve your bottom line. Corporate

5 Reasons B2B Companies Should Use Social Media Marketing

Marketing Insider Group

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration.

5 Effective Paid Strategies for B2B eCommerce Companies

KoMarketing Associates

With an online presence becoming essential for all B2B ecommerce companies, an effective paid marketing strategy should go hand-in-hand. In this post, we will be discussing 5 paid strategies B2B companies can use to improve ecommerce sales. Specific companies & industries.

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

Do You Need to Work with a Lead Generation Company?

Marketing Insider Group

Marketing teams spend all their time and effort to find the best sales leads for their company. While staying within budget, companies strategize to stay ahead of competitors and generate ROI. The post Do You Need to Work with a Lead Generation Company?

How to Select the Right Lead Generation Company

Marketing Insider Group

The post How to Select the Right Lead Generation Company appeared first on Marketing Insider Group. It’s a given that one of the best ways to fuel business growth is through lead generation: the generation of new sales leads though marketing activities.

Should B2C Companies Practice Lead Scoring?

Act-On

Many marketers think that lead scoring is only for B2B marketing, but it can also be especially effective when used for a B2C consumer base. Lead Management

5 Reasons B2B Companies Should Use Social Media Marketing

Marketing Insider Group

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

How Large Companies Can Minimize Content Creation Costs

Marketing Insider Group

Even larger companies need to cut corners when it comes to their marketing budget. Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing.

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5 Loyalty Best Practices for Subscription Companies

Modern Marketing

Companies can then use data collected from these activities to customize each member’s experience, increase their engagement, and maintain their subscription. Subscription businesses have been growing rapidly during the past few years.

Do You Need a Company Brand Overhaul or Tune-up?

Fusion Marketing Partners

Branding Company Brand Positioning Company brandEarlier this week, I presented a BrightTALK webinar on behalf of the Sales Experts Channel, titled, Branding and Positioning for […].

Why Now Is the Time for Healthcare Companies to Step Up Their Content Marketing

Marketing Insider Group

We have always needed healthcare companies to create the innovative products and services to help us deal with life’s ailments. But aside from a few notable exceptions , healthcare companies have not exactly been leaders in Content Marketing.

The Impact of Direct Dials on Sales Productivity

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.

Six Ways to Increase Your Company Value

Fusion Marketing Partners

Before we get too deep into the year, why not take one or more actions that can propel your company […]. Company Value Customer Experience customer experience

10 Examples of B2B Companies Using Social Media Successfully

KoMarketing Associates

B2B companies are doubling down on social media and it’s paying off. Below are some examples of actual B2B companies on social media and what they’re doing right to connect with their audience and leverage social media in the right way.

The Marketing Tactic Your Company Is Most Likely Not Utilizing

Marketing Insider Group

Companies spend a lot of time and money investing in marketing tactics that can help them achieve a bigger reach with the audiences that care about their products or services. The post The Marketing Tactic Your Company Is Most Likely Not Utilizing appeared first on Marketing Insider Group.

5 Best Practices When Creating a LinkedIn Company Page

KoMarketing Associates

Just like the other popular social media platforms like Facebook and Twitter, a company’s LinkedIn page is likely to show up in search results for their branded terms. Make sure to fill out the important company information, such as phone number and website URL correctly.

Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. It's 2019. Business models have shifted.

How B2B Companies Maximize Digital Marketing With Routine Audits

Marketing Insider Group

Countless companies make the mistake of launching their website and then leaving it alone to gather dust. Don’t be one of those companies! Use it to help your company’s online presence grow throughout the new year and beyond.

How 3 Insurance Companies are Leveraging Marketing Automation to Stand Out from the Crowd

Act-On

These 3 use cases will show you how marketing automation can help your insurance company stand out in a saturated market. Customer Journey Email Marketing

The Smart Company’s Guide to Increasing Employee Engagement

Marketing Insider Group

Brenda arrives on time for her first day at The Company. The post The Smart Company’s Guide to Increasing Employee Engagement appeared first on Marketing Insider Group. The opportunity to foster an engaged employee starts from the minute they arrive for their first day at work.

Moving your Emerging Growth Company Past Infancy with Content Marketing

Marketing Insider Group

The post Moving your Emerging Growth Company Past Infancy with Content Marketing appeared first on Marketing Insider Group. Launching a B2B tech or healthcare brand from the ground up isn’t easy. It takes years of dedication and persistence.

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25. Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars. Fortunately, there are a few basic steps that B2B marketers can and should make that will get them closer to full compliance.

Social media employee advocacy is the heartbeat of your company

Biznology

Employee advocacy is the heartbeat of your company. Does a company even have a heartbeat? For too many companies, their goal is to keep employees happy enough to keep that money flowing in. But that’s not your company.