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Content Marketing Uncovered for Travel Companies

Marketing Insider Group

Travel companies are no different, as they can use this method to captivate and inspire globetrotters planning their next vacation. Blog posts, social media updates, videos, and authentic user-generated content help you harness the power of storytelling to showcase the unique experiences your travel company offers.

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How to Market a Manufacturing Company in 2024

Marketing Insider Group

Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This article explains how to market a manufacturing company in 2024, guiding you through innovative strategies that work in this sector.

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Why Companies Are Cutting the CMO Role (and What Happens Next)

Marketing Insider Group

But now, many big companies are starting to cut or modify the CMO position , scale back and refine their marketing approaches. Why Companies Are Cutting the CMO Role There are several reasons why companies are starting to cut the CMO position. For example, companies can now hire a “ fractional CMO ” on an as-needed basis.

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50 Thought Leading Companies on Artificial Intelligence 2024

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 thought leading companies on artificial intelligence for 2024. To see our full list of thought leadership leaderboards for both companies and individuals (including industry-leading in-depth profiles, portfolios and media kits) subscribe to our Enterprise Lite plan today!

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Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. The perception is that buyers are “in control” and armed with more information than ever before.

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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

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50 Bootstrapped SaaS Companies Dominating SEO in 2024

Ahrefs

In this article, we’re focusing on bootstrapped software companies—those who have never raised external funding. This is a list of bootstrapped SaaS companies ordered by estimated monthly organic … Read more › All SEO data featured here comes piping hot from the Ahrefs API.

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Increase Revenue With Better, Faster Sales Onboarding

Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

In this exclusive webinar, Carlos Hidalgo, CEO of Digital Exhaust and B2B expert, will show you how to solve your company's alignment troubles to meet organizational growth objectives!

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Business Case and Playbook for Data-Driven Sales Coaching

This eBook will serve as a springboard for your business, a playbook, and implementation plan to guide you as you consider an investment of time and money to improve data-driven sales coaching at your company.

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales teams are trying to prospect, connect, and manage an effective sales cycle, yet many companies are falling short of hitting their sales numbers. Sales engagement takes a broad view, leveraging process, tools, training, and a host of other capabilities to ensure that your efforts align with each prospect along their buyer journey.

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The Ultimate Sales Coaching Guide

When your salespeople win, your whole company wins. It’s time to stop forcing your teams to fend for themselves, and start equipping them with tools that will help them sell more products. Download this guide to learn: The 8 steps to create a training program with sales coaching.

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11 Email Deliverability Strategies to Reach the Inbox

Marketers highly value email as an effective, reliable channel to engage with your audience and drive revenue for your company. Real-world examples from 9 companies applying deliverability best practices. Yet, to reap the benefits, you must ensure your campaigns reach their intended recipients.

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Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.