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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year!

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Google Search Results Explained: In-Depth Articles

ClearVoice

What are in-depth articles? In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links. In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links. Click To Tweet.

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When I asked ChatGPT to write an article about ChatGPT

Martech

Opinions ranged from ChatGPT being “a strong tool to help us do better marketing,” to “maybe this will replace junior copywriters,” to “ this is a threat to Google ,” to the nuclear “could this potentially replace us marketing folks?” Supplement or enhance job postings (came up with some stuff that help round out a job rec). Get MarTech!

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Word Count Trends in 25+ Industries: VoiceGraph Data Study of 24,600,000+ Articles

ClearVoice

What can you learn from ~25 million bylined articles? In December 2019, our colleagues at SEMrush published a study on “ The Anatomy of Top Performing Articles.” And after they analyzed the engagement rates on 700,000+ articles on a series of factors, one set of their key takeaways centered on article length. The results?

Studies 101
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“Give Your Remote Workforce a Sense of Togetherness” & Other Articles from Kevin Jordan

Biznology

This article, authored by our executive coach, Kevin Jordan, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” . ” “The Anthropocene Reviewed: Humanity’s Temporal Range. John Green reviews humanity’s temporal range.” As always, happy reading and listening!

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A Look Back at Our Top 10 Articles of 2019

Circle Studio

Read Article. In no particular order, we’ve come up with a list of 15 questions to ask a potential web design and development partner before choosing who will handle your firm’s next website redesign: Read Article. Read Article. Read Article. Read Article. Here are 13 dos and don’ts for your email newsletters.

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What makes a good article recommendation?

Parse.ly

On your typical news or content website, articles are queued up so that readers always have opportunities for a next click. These are called “content recommendations,” and they range widely in what they recommend and how they recommend it. Surface the most searched-for articles on your homepage to anticipate readers’ curiosity.