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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. 25 Best Marketing Articles No time to sift through Google SERPs?

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90 Game-Changing Headline Examples to Boost Your Click-Through Rate!


They are the first impression, the hook that captures attention, and the deciding factor for many readers on whether to click or scroll past. Every day, millions of articles, blog posts, videos, and social media updates are published, competing for the attention of online users. Misleading headlines can lead to high bounce rates.


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Using Schema Markup to Enhance SEO and Click-Through Rates


These tags provide search engines with explicit clues about the meaning of page content, whether it’s articles, products, or local business listings. This structured data helps transform ordinary search results into rich snippets, which are more engaging and informative, potentially leading to higher click-through rates.

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9 Ways to Increase Email Open and Click-Through Rates

SmartBug Media

To do that, let’s talk through how you can increase email open and click-through rates. Increase Email Open Rates. To increase email open rates, you should be focusing on a couple of key factors: responsive design and subject lines. Increase Email Click-Through Rates. Make the Offer Worthwhile.

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2023 in review: Our 10 top articles on email


So we’re putting together 10 of the most popular articles by our subject matter experts from 2023 on different topics. But your email design can also encourage your customers to click and convert. 7 key email metrics to track beyond opens and clicks by Kath Pay. First up: Email Marketing. Get MarTech! In your inbox.

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What Is a Click-Through Rate (CTR)?


What is a click-through rate (CTR)? A click-through rate or CTR is a figure used to illustrate the ratio of how many people clicked on a webpage compared to how many people saw the website. . One of the most useful measurements is a click-through rate or a CTR. . This gives you a percentage.

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These Emojis Can Increase Click-Through Rates, According to New Data


That same study also found that emojis can help portray your business as friendlier: participants who chatted online with an expert who used emojis rated the expert as both friendlier and more competent, compared to participants who chatted with an expert who did not use emojis. Which ones incentivize people to click your link?