Video for differentiation, stick to one differentiator

Biznology

According to Gartner analyst Hank Barnes , most technology marketers know they need to emphasize differentiators—so they make a list of them. Spotlight your differentiator by comparing it to something the prospect knows. Why not use video for differentiation?

Why Differentiation is Crucial for B2B Content Marketers in 2018

Tomorrow People

The answer is content marketing differentiation. What is differentiation? Differentiation in content marketing has multiple components. Your content itself must be differentiated from the competition. Differentiation takes on a further dimension when we consider that different channels lend themselves to different types of content. How many marketers are differentiating? Why are content marketers differentiating? Differentiation by channel.

One differentiator per video. A format that’s about to take off.

Biznology

Technology products have become increasingly hard for buyers to differentiate. Gartner has published research on the prevalence and dismal consequences of failure to differentiate. One differentiator per video is a format that’s about to take off.

How to differentiate your content marketing strategy in highly regulated verticals

Tomorrow People

Content marketing is fantastic for pharmaceuticals, healthcare, and financial services, as long as you play the game of differentiation. 41% of marketers don’t get the buy-in to be brave and differentiate their content marketing. Differentiate yourself from the competition.

How B2B Marketing is Changing in 2018

including image, positioning, and competitive differentiation were the second-most cited objective. is competitive differentiation. Again, for marketers in established categories, positioning and differentiation are top challenges. As noted above, when asked to differentiate.

How to win the war of B2B marketing differentiation

Tomorrow People

B2B brands must fight to differentiate their content marketing and emerge victorious instead of playing the Game of Clones. b2b promotional campaigns

Why your content marketing strategy is failing — and how you can up the ante with a dose of differentiation

Tomorrow People

If differentiation and bravery in a content marketing strategy is crucial why are 42% of marketers not brave enough to really stand out and what’s holding them back? “To Financial results from the world’s biggest advertising network WPP , run by ad boss Sir Martin Sorrell, underscore the importance of differentiation in today’s challenging economy. For those involved in selling services and products to businesses, differentiation becomes ever more vital.

Why Differentiation is Crucial for Content Marketers in 2017

Tomorrow People

50% of B2B content marketers are doing the same or worse than their competitors — and that’s by their own admission. Make sure you’re not one of them…. b2b promotional campaigns

How Industrial Content Marketing Increases Awareness and Creates True Differentiation

Industrial Marketing Today

Industrial content marketing can be very effective in solving two common problems that many manufacturers and distributors face.

Your experience and qualifications are not differentiators!

Biznology

I recently started a discussion within different LinkedIn groups where I asked consultants , sales, and marketing leaders how they were differentiating themselves from others in their industry. But experience (no matter how extensive it may be) is not a differentiator.

Best Practices for Selling to Government Agencies

Differentiate Yourself Now, you will also need to make your product stand out from. Best Practices for Selling to. Government Agencies WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com The US government spends over $235 billion on. goods and services each year.

3 Underutilized Differentiators [VIDEO]

Hinge Marketing

Lee Frederiksen says these three underutilized differentiators will set you apart in a way that is both important and relevant to potential clients. Today, I wanna talk to you about three underutilized differentiators. And check out the Differentiation course.

5 Favorite Differentiators [VIDEO]

Hinge Marketing

?. Differentiating your firm is important and gives you a sustainable, competitive advantage. Today, I wanna talk about my five favorite differentiators. The post 5 Favorite Differentiators [VIDEO] appeared first on Hinge Marketing.

Do you understand your digital differentiation?

Biznology

They call me in, asking me why their digital marketing isn’t working and all-too-often one of the problems is lack of differentiation. It’s not even simply that their products are not differentiated, but often I find that they don’t even know what differentiation really is.

Disappointed with your content marketing? Discover the challenges keeping B2B marketers from achieving differentiation and how to fix them.

Tomorrow People

How does differentiation apply to content marketing and what’s stopping you getting attention in a crowded B2B landscape? Well, quite a lot… Read on and find out what’s holding most marketers back and what they can do about it. b2b promotional campaigns

Paradigm of Strategic Value-Based Discounting for the B2B Industry

differentiation could see customers. Paradigm of Strategic Value-Based. Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com Discounting to attract new customers has been. a strategy for both salespeople and marketers.

Do You Have Truly Effective Differentiators? [VIDEO]

Hinge Marketing

?. Having effective differentiators can really help your firm grow. In fact, high-growth firms are 3X more likely to have effective differentiator. But, what makes a differentiator effective? Hi, do you have a truly effective differentiator?

Does the Internet allow more differentiation?

Biznology

If you are a marketer, you can't ignore differentiation. Differentiation is not just about a difference from the competition--it's a difference that your customers care about. Without some kind of differentiation, marketers don't have much to talk about.

Break Free: 5 Tips To Differentiate Your Brand

Modern B2B Marketing

Brands across the globe and in virtually every industry are suffering from a crisis of differentiation. The primary reason for this: Companies have forgotten how (and why) they need to differentiate their brands. To be fair, the importance of differentiation is not a new idea.

3 Online Content Tips for Industrial Distributors to Differentiate Themselves

Industrial Marketing Today

Almost every industrial distributor that I talk to, both clients and new prospects struggle with one key problem – differentiating themselves. The post 3 Online Content Tips for Industrial Distributors to Differentiate Themselves by Achinta Mitra appeared first on Industrial Marketing Today. This is particularly challenging for distributors because the competition in their niche carries the same products.

Expertise as a Differentiation Strategy

Hinge Marketing

If you want to stop competing on price alone, it may be time to develop a stronger differentiation strategy. Differentiation Strategy Defined. This is what is known as a differentiation strategy. Three Tests for a Successful Differentiator.

ABM Vendor Guide: Differentiators for Result Analysis

Customer Experience Matrix

and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis.

Vendor 120

How to Combine your Differentiators [VIDEO]

Hinge Marketing

. Lee Frederiksen explains how to combine the characteristics that separate you from key competitors – your differentiators – to create a powerful competitive advantage for your firm. Transcription: Today, I wanna talk to you about how to make your differentiator stronger.

How to Support Your Differentiators [VIDEO]

Hinge Marketing

Once you’ve identified your differentiators, it’s important to validate them with the marketplace. Here are 6 ways to ensure that your website and marketing materials describe, reflect, and prove your differentiators. Supporting your differentiators.

5 Ways to Differentiate Your Marketing Content

Modern Marketing

So as we enter another content-full year, I wanted to share some thoughts on how we are helping our clients differentiate their content storytelling: 1. Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands.

4 Ways to Differentiate Your Marketing Content

Modern Marketing

So as we enter another content-full year, I wanted to share some thoughts on how we are helping our clients differentiate their content storytelling: 1. Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands.

Differentiation Strategy: Standing Out Among The Competition

Hinge Marketing

A well thought out differentiation strategy will help your firm and brand identify, express, and reinforce you’re the unique characteristics that set you apart in the market. What is differentiator? Differentiation helps make your brand stand out in the reputation aspect.

How to More Effectively Differentiate from the Competition?

The ROI Guy

Too often, solution providers aren’t able to effectively position their unique business value, to clearly differentiate in competitive situations. When your marketing can’t delineate, and sellers can’t articulate your differentiating value, it slows down buying decisions and provides an opening for your competitors to steal the business. Compare and contrast your business value and feature advantages from the competition, to clearly articulate your differentiating value?

PowerViews with Andrew Gaffney: Tipping Points & Differentiators

ViewPoint

And Andrew says that getting better measurement is a real competitive differentiator. He adds that knowing and tracking where buyers hang out and what social media they engage in is proving to be another competitive differentiator. My PowerViews guest today is Andrew Gaffney. Andrew is currently Editorial Director at G3 Communications, as well as Editor and Publisher of DemandGen Report.

5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results

KoMarketing Associates

These tactics help differentiate an organization in Google search results and build trust and authenticity with potential buyers and prospects. What successes has your organization seen in differentiating your brand in Google search results?

5 Ways to Differentiate Your Marketing Content

Modern Marketing

So as we enter another content-full year, I wanted to share some thoughts on how we are helping our clients differentiate their content storytelling: 1. Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands.

Why Brand Differentiation Drives Tech Firm Growth

Hinge Marketing

Strong brand differentiation drives growth. “We’re a full service tech firm, won’t we be limiting ourselves—and potentially turning away business--if we differentiate too specifically?” Differentiators are not created equal.

How to think about differentiation for your business

Biznology

Agile marketing is based on testing and it is the best way to find the differentiation for your business. Above all, remember that differentiation is not solely about being different. Photo credit: Rev. Xanatos Satanicos Bombasticos (ClintJCL).

3 Ways To Differentiate Your Brand in Search Engine Results

KoMarketing Associates

B2B marketers are constantly tasked with the challenge of driving lead growth, increasing web traffic, and improving brand differentiation. Organic search visibility is an important component and differentiation in search engine results can be a critical factor in traffic and lead growth.

5 Key Factors to Pinpoint Your Technology Differentiator

Hinge Marketing

Strong brands hinge on strong differentiators. Differentiators are the foundational components of communicating your brand clearly and consistently. In our own research , we've found that high growth firms are 3X more likely to have a strong, easy-to-understand differentiators.

Finding True Differentiators for your Professional Services Firm [VIDEO]

Hinge Marketing

Differentiating your firm can be quite a challenge. In this video blog post, Lee Frederiksen talks about how to find true differentiators for your professional services firm. First thing that you have to consider is, “Is this differentiator true?”

3 Keys to Sales Growth: Motivate, Justify and Differentiate

The ROI Guy

Second, competitive win rates are an issue because sales reps are having difficulty presenting differentiation. First, product differentiation is becoming harder, as solutions become more commoditized (whether we like it or not).

Differentiate or die! It’s the digital marketing curse…

Biznology

While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. And some of them aren’t always happy about my advice, because their differentiation has always been about their location.

Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions

Industrial Marketing Today

A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Do you use content as part of your industrial marketing strategy to differentiate your company from the competition? Yet, if you read the content on most industrial websites, they tend to sound similar within each industry. Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation.

Dare to be different and make your B2B content marketing really stand out

Tomorrow People

What separates good from great in B2B content marketing and what’s stopping marketers from producing truly differentiated content? Content Marketing Differentiation