INDUSTRY INSIGHTS YOUR PEERS ARE READING
A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Do you use content as part of your industrial marketing strategy to differentiate your company from the competition? Yet, if you read the content on most industrial websites, they tend to sound similar within each industry. Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation. MORE
So as we enter another content-full year, I wanted to share some thoughts on how we are helping our clients differentiate their content storytelling: 1. Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands. MORE
?. Differentiating your firm is important and gives you a sustainable, competitive advantage. Today, I wanna talk about my five favorite differentiators. The post 5 Favorite Differentiators [VIDEO] appeared first on Hinge Marketing. MORE
The post 10 Ways to Differentiate Your Brand Through a Better Customer Experience appeared first on Marketing Insider Group. Customer Experience (CX) is a widely discussed business topic. MORE
If you want to stop competing on price alone, it may be time to develop a stronger differentiation strategy. Differentiation Strategy Defined. This is what is known as a differentiation strategy. Three Tests for a Successful Differentiator. MORE
The answer is content marketing differentiation. What is differentiation? Differentiation in content marketing has multiple components. Your content itself must be differentiated from the competition. Differentiation takes on a further dimension when we consider that different channels lend themselves to different types of content. How many marketers are differentiating? Why are content marketers differentiating? Differentiation by channel. MORE
Too often, solution providers aren’t able to effectively position their unique business value, to clearly differentiate in competitive situations. When your marketing can’t delineate, and sellers can’t articulate your differentiating value, it slows down buying decisions and provides an opening for your competitors to steal the business. Compare and contrast your business value and feature advantages from the competition, to clearly articulate your differentiating value? MORE
B2B brands must fight to differentiate their content marketing and emerge victorious instead of playing the Game of Clones. b2b promotional campaigns MORE
So as we enter another content-full year, I wanted to share some thoughts on how we are helping our clients differentiate their content storytelling: 1. Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands. MORE
Lee Frederiksen says these three underutilized differentiators will set you apart in a way that is both important and relevant to potential clients. Today, I wanna talk to you about three underutilized differentiators. And check out the Differentiation course. MORE
These tactics help differentiate an organization in Google search results and build trust and authenticity with potential buyers and prospects. What successes has your organization seen in differentiating your brand in Google search results? MORE
. Lee Frederiksen explains how to combine the characteristics that separate you from key competitors – your differentiators – to create a powerful competitive advantage for your firm. Transcription: Today, I wanna talk to you about how to make your differentiator stronger. MORE
Technology products have become increasingly hard for buyers to differentiate. Gartner has published research on the prevalence and dismal consequences of failure to differentiate. One differentiator per video is a format that’s about to take off. MORE
Once you’ve identified your differentiators, it’s important to validate them with the marketplace. Here are 6 ways to ensure that your website and marketing materials describe, reflect, and prove your differentiators. Supporting your differentiators. MORE
And Andrew says that getting better measurement is a real competitive differentiator. He adds that knowing and tracking where buyers hang out and what social media they engage in is proving to be another competitive differentiator. My PowerViews guest today is Andrew Gaffney. Andrew is currently Editorial Director at G3 Communications, as well as Editor and Publisher of DemandGen Report. MORE
While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. And some of them aren’t always happy about my advice, because their differentiation has always been about their location. MORE
If differentiation and bravery in a content marketing strategy is crucial why are 42% of marketers not brave enough to really stand out and what’s holding them back? “To Financial results from the world’s biggest advertising network WPP , run by ad boss Sir Martin Sorrell, underscore the importance of differentiation in today’s challenging economy. For those involved in selling services and products to businesses, differentiation becomes ever more vital. MORE
A well thought out differentiation strategy will help your firm and brand identify, express, and reinforce you’re the unique characteristics that set you apart in the market. What is differentiator? Differentiation helps make your brand stand out in the reputation aspect. MORE
?. Having effective differentiators can really help your firm grow. In fact, high-growth firms are 3X more likely to have effective differentiator. But, what makes a differentiator effective? Hi, do you have a truly effective differentiator? MORE
Agile marketing is based on testing and it is the best way to find the differentiation for your business. Above all, remember that differentiation is not solely about being different. Photo credit: Rev. Xanatos Satanicos Bombasticos (ClintJCL). MORE
Content marketing is fantastic for pharmaceuticals, healthcare, and financial services, as long as you play the game of differentiation. 41% of marketers don’t get the buy-in to be brave and differentiate their content marketing. Differentiate yourself from the competition. MORE
and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. MORE
Second, competitive win rates are an issue because sales reps are having difficulty presenting differentiation. First, product differentiation is becoming harder, as solutions become more commoditized (whether we like it or not). MORE
According to Gartner analyst Hank Barnes , most technology marketers know they need to emphasize differentiators—so they make a list of them. Spotlight your differentiator by comparing it to something the prospect knows. Why not use video for differentiation? MORE
Strong brand differentiation drives growth. “We’re a full service tech firm, won’t we be limiting ourselves—and potentially turning away business--if we differentiate too specifically?” Differentiators are not created equal. MORE
Brands across the globe and in virtually every industry are suffering from a crisis of differentiation. The primary reason for this: Companies have forgotten how (and why) they need to differentiate their brands. To be fair, the importance of differentiation is not a new idea. MORE
Almost every industrial distributor that I talk to, both clients and new prospects struggle with one key problem – differentiating themselves. The post 3 Online Content Tips for Industrial Distributors to Differentiate Themselves by Achinta Mitra appeared first on Industrial Marketing Today. This is particularly challenging for distributors because the competition in their niche carries the same products. MORE
If you are a marketer, you can't ignore differentiation. Differentiation is not just about a difference from the competition--it's a difference that your customers care about. Without some kind of differentiation, marketers don't have much to talk about. MORE
Many of my small to medium size clients, such as regional IT service providers, struggle when I ask them what differentiates them from their competitors. These aren’t differentiators – they’re the minimum requirements to keep the doors open. MORE
When firms decide to identify their differentiators, the story tends to take a certain predictable shape. At the end of such a meeting, the folks at these firms usually come away imagining that they’ve isolated their differentiators – but they haven’t. MORE
Industrial content marketing can be very effective in solving two common problems that many manufacturers and distributors face. MORE
A differentiator, often times dubbed a “competitive advantage,” separates your firm from the rest of the herd. When a prospect is evaluating you, your differentiator is what may tip the scale in favor of your firm. However, not all differentiators are created equally. MORE
B2B marketers are constantly tasked with the challenge of driving lead growth, increasing web traffic, and improving brand differentiation. Organic search visibility is an important component and differentiation in search engine results can be a critical factor in traffic and lead growth. MORE
Differentiating your firm can be quite a challenge. In this video blog post, Lee Frederiksen talks about how to find true differentiators for your professional services firm. First thing that you have to consider is, “Is this differentiator true?” MORE
I recently started a discussion within different LinkedIn groups where I asked consultants , sales, and marketing leaders how they were differentiating themselves from others in their industry. But experience (no matter how extensive it may be) is not a differentiator. MORE
What separates good from great in B2B content marketing and what’s stopping marketers from producing truly differentiated content? Content Marketing Differentiation MORE
They call me in, asking me why their digital marketing isn’t working and all-too-often one of the problems is lack of differentiation. It’s not even simply that their products are not differentiated, but often I find that they don’t even know what differentiation really is. MORE
How does differentiation apply to content marketing and what’s stopping you getting attention in a crowded B2B landscape? Well, quite a lot… Read on and find out what’s holding most marketers back and what they can do about it. b2b promotional campaigns MORE
So as we enter another content-full year, I wanted to share some thoughts on how we are helping our clients differentiate their content storytelling: 1. Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands. MORE
Strong brands hinge on strong differentiators. Differentiators are the foundational components of communicating your brand clearly and consistently. In our own research , we've found that high growth firms are 3X more likely to have a strong, easy-to-understand differentiators. MORE
50% of B2B content marketers are doing the same or worse than their competitors — and that’s by their own admission. Make sure you’re not one of them…. b2b promotional campaigns MORE
Differentiation Related Topics Biznology
AUGUST 2, 2017
According to Gartner analyst Hank Barnes , most technology marketers know they need to emphasize differentiators—so they make a list of them. Spotlight your differentiator by comparing it to something the prospect knows. Why not use video for differentiation?
Tomorrow People
JANUARY 4, 2018
The answer is content marketing differentiation. What is differentiation? Differentiation in content marketing has multiple components. Your content itself must be differentiated from the competition. Differentiation takes on a further dimension when we consider that different channels lend themselves to different types of content. How many marketers are differentiating? Why are content marketers differentiating? Differentiation by channel.
Biznology
MAY 7, 2018
Technology products have become increasingly hard for buyers to differentiate. Gartner has published research on the prevalence and dismal consequences of failure to differentiate. One differentiator per video is a format that’s about to take off.
Tomorrow People
OCTOBER 31, 2017
Content marketing is fantastic for pharmaceuticals, healthcare, and financial services, as long as you play the game of differentiation. 41% of marketers don’t get the buy-in to be brave and differentiate their content marketing. Differentiate yourself from the competition.
Advertisement
Differentiate Yourself Now, you will also need to make your product stand out from. Best Practices for Selling to. Government Agencies WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com The US government spends over $235 billion on. goods and services each year.
Tomorrow People
AUGUST 23, 2017
B2B brands must fight to differentiate their content marketing and emerge victorious instead of playing the Game of Clones. b2b promotional campaigns
Marketing Insider Group
AUGUST 15, 2018
The post 10 Ways to Differentiate Your Brand Through a Better Customer Experience appeared first on Marketing Insider Group. Customer Experience (CX) is a widely discussed business topic.
|
Tomorrow People
SEPTEMBER 7, 2017
50% of B2B content marketers are doing the same or worse than their competitors — and that’s by their own admission. Make sure you’re not one of them…. b2b promotional campaigns
Biznology
MAY 19, 2016
I recently started a discussion within different LinkedIn groups where I asked consultants , sales, and marketing leaders how they were differentiating themselves from others in their industry. But experience (no matter how extensive it may be) is not a differentiator.
Industrial Marketing Today
JUNE 24, 2016
Industrial content marketing can be very effective in solving two common problems that many manufacturers and distributors face.
Hinge Marketing
JANUARY 29, 2018
Lee Frederiksen says these three underutilized differentiators will set you apart in a way that is both important and relevant to potential clients. Today, I wanna talk to you about three underutilized differentiators. And check out the Differentiation course.
Advertisement
differentiation could see customers. Paradigm of Strategic Value-Based. Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com Discounting to attract new customers has been. a strategy for both salespeople and marketers.
Biznology
JANUARY 1, 2014
They call me in, asking me why their digital marketing isn’t working and all-too-often one of the problems is lack of differentiation. It’s not even simply that their products are not differentiated, but often I find that they don’t even know what differentiation really is.
|
|
Hinge Marketing
MARCH 19, 2018
?. Having effective differentiators can really help your firm grow. In fact, high-growth firms are 3X more likely to have effective differentiator. But, what makes a differentiator effective? Hi, do you have a truly effective differentiator?
Tomorrow People
SEPTEMBER 12, 2017
How does differentiation apply to content marketing and what’s stopping you getting attention in a crowded B2B landscape? Well, quite a lot… Read on and find out what’s holding most marketers back and what they can do about it. b2b promotional campaigns
Hinge Marketing
FEBRUARY 12, 2018
?. Differentiating your firm is important and gives you a sustainable, competitive advantage. Today, I wanna talk about my five favorite differentiators. The post 5 Favorite Differentiators [VIDEO] appeared first on Hinge Marketing.
Biznology
JULY 5, 2011
If you are a marketer, you can't ignore differentiation. Differentiation is not just about a difference from the competition--it's a difference that your customers care about. Without some kind of differentiation, marketers don't have much to talk about.
Advertisement
including image, positioning, and competitive differentiation were the second-most cited objective. is competitive differentiation. Again, for marketers in established categories, positioning and differentiation are top challenges. As noted above, when asked to differentiate.
Industrial Marketing Today
AUGUST 18, 2014
Almost every industrial distributor that I talk to, both clients and new prospects struggle with one key problem – differentiating themselves. The post 3 Online Content Tips for Industrial Distributors to Differentiate Themselves by Achinta Mitra appeared first on Industrial Marketing Today. This is particularly challenging for distributors because the competition in their niche carries the same products.
Hinge Marketing
MAY 16, 2016
If you want to stop competing on price alone, it may be time to develop a stronger differentiation strategy. Differentiation Strategy Defined. This is what is known as a differentiation strategy. Three Tests for a Successful Differentiator.
KoMarketing Associates
NOVEMBER 1, 2016
These tactics help differentiate an organization in Google search results and build trust and authenticity with potential buyers and prospects. What successes has your organization seen in differentiating your brand in Google search results?
Customer Experience Matrix
AUGUST 25, 2016
and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis.
The ROI Guy
AUGUST 3, 2018
Too often, solution providers aren’t able to effectively position their unique business value, to clearly differentiate in competitive situations. When your marketing can’t delineate, and sellers can’t articulate your differentiating value, it slows down buying decisions and provides an opening for your competitors to steal the business. Compare and contrast your business value and feature advantages from the competition, to clearly articulate your differentiating value?
Hinge Marketing
NOVEMBER 27, 2017
. Lee Frederiksen explains how to combine the characteristics that separate you from key competitors – your differentiators – to create a powerful competitive advantage for your firm. Transcription: Today, I wanna talk to you about how to make your differentiator stronger.
Modern Marketing
JANUARY 26, 2015
So as we enter another content-full year, I wanted to share some thoughts on how we are helping our clients differentiate their content storytelling: 1. Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands.
Hinge Marketing
JANUARY 3, 2018
Once you’ve identified your differentiators, it’s important to validate them with the marketplace. Here are 6 ways to ensure that your website and marketing materials describe, reflect, and prove your differentiators. Supporting your differentiators.
KoMarketing Associates
MAY 7, 2013
B2B marketers are constantly tasked with the challenge of driving lead growth, increasing web traffic, and improving brand differentiation. Organic search visibility is an important component and differentiation in search engine results can be a critical factor in traffic and lead growth.
What Works - What Doesn't
OCTOBER 2, 2018
Many of my small to medium size clients, such as regional IT service providers, struggle when I ask them what differentiates them from their competitors. These aren’t differentiators – they’re the minimum requirements to keep the doors open.
Modern B2B Marketing
MAY 10, 2018
Brands across the globe and in virtually every industry are suffering from a crisis of differentiation. The primary reason for this: Companies have forgotten how (and why) they need to differentiate their brands. To be fair, the importance of differentiation is not a new idea.
The ROI Guy
FEBRUARY 5, 2015
Second, competitive win rates are an issue because sales reps are having difficulty presenting differentiation. First, product differentiation is becoming harder, as solutions become more commoditized (whether we like it or not).
Modern Marketing
JANUARY 26, 2015
So as we enter another content-full year, I wanted to share some thoughts on how we are helping our clients differentiate their content storytelling: 1. Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands.
Hinge Marketing
FEBRUARY 5, 2016
A well thought out differentiation strategy will help your firm and brand identify, express, and reinforce you’re the unique characteristics that set you apart in the market. What is differentiator? Differentiation helps make your brand stand out in the reputation aspect.
ViewPoint
MAY 30, 2012
And Andrew says that getting better measurement is a real competitive differentiator. He adds that knowing and tracking where buyers hang out and what social media they engage in is proving to be another competitive differentiator. My PowerViews guest today is Andrew Gaffney. Andrew is currently Editorial Director at G3 Communications, as well as Editor and Publisher of DemandGen Report.
Hinge Marketing
JANUARY 6, 2016
Strong brand differentiation drives growth. “We’re a full service tech firm, won’t we be limiting ourselves—and potentially turning away business--if we differentiate too specifically?” Differentiators are not created equal.
Biznology
JANUARY 9, 2013
Agile marketing is based on testing and it is the best way to find the differentiation for your business. Above all, remember that differentiation is not solely about being different. Photo credit: Rev. Xanatos Satanicos Bombasticos (ClintJCL).
Hinge Marketing
AUGUST 27, 2015
Strong brands hinge on strong differentiators. Differentiators are the foundational components of communicating your brand clearly and consistently. In our own research , we've found that high growth firms are 3X more likely to have a strong, easy-to-understand differentiators.
Modern Marketing
JANUARY 26, 2015
So as we enter another content-full year, I wanted to share some thoughts on how we are helping our clients differentiate their content storytelling: 1. Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands.
Hinge Marketing
APRIL 27, 2017
Differentiating your firm can be quite a challenge. In this video blog post, Lee Frederiksen talks about how to find true differentiators for your professional services firm. First thing that you have to consider is, “Is this differentiator true?”
Biznology
MAY 2, 2012
While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. And some of them aren’t always happy about my advice, because their differentiation has always been about their location.
Industrial Marketing Today
OCTOBER 9, 2012
A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Do you use content as part of your industrial marketing strategy to differentiate your company from the competition? Yet, if you read the content on most industrial websites, they tend to sound similar within each industry. Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation.
Hinge Marketing
APRIL 7, 2015
A differentiator, often times dubbed a “competitive advantage,” separates your firm from the rest of the herd. When a prospect is evaluating you, your differentiator is what may tip the scale in favor of your firm. However, not all differentiators are created equally.
Tomorrow People
SEPTEMBER 19, 2017
What separates good from great in B2B content marketing and what’s stopping marketers from producing truly differentiated content? Content Marketing Differentiation
Hinge Marketing
FEBRUARY 10, 2014
When firms decide to identify their differentiators, the story tends to take a certain predictable shape. At the end of such a meeting, the folks at these firms usually come away imagining that they’ve isolated their differentiators – but they haven’t.
253 
Let's personalize your content