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How to win the war of B2B marketing differentiation
Tomorrow People
AUGUST 23, 2017
B2B brands must fight to differentiate their content marketing and emerge victorious instead of playing the Game of Clones. b2b promotional campaigns
Differentiation Related Topics 
Video for differentiation, stick to one differentiator
Biznology
AUGUST 2, 2017
According to Gartner analyst Hank Barnes , most technology marketers know they need to emphasize differentiators—so they make a list of them. Spotlight your differentiator by comparing it to something the prospect knows. Why not use video for differentiation?
Why Differentiation is Crucial for Content Marketers in 2017
Tomorrow People
SEPTEMBER 7, 2017
50% of B2B content marketers are doing the same or worse than their competitors — and that’s by their own admission. Make sure you’re not one of them…. b2b promotional campaigns
Disappointed with your content marketing? Discover the challenges keeping B2B marketers from achieving differentiation and how to fix them.
Tomorrow People
SEPTEMBER 12, 2017
How does differentiation apply to content marketing and what’s stopping you getting attention in a crowded B2B landscape? Well, quite a lot… Read on and find out what’s holding most marketers back and what they can do about it. b2b promotional campaigns
Case study: Social media engagement as a point of differentiation
grow - Practical Marketing Solutions
SEPTEMBER 15, 2015
Engagement as differentiation. The post Case study: Social media engagement as a point of differentiation appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Engagement as differentiation. by Trevor Young, {grow} Community Member.
Expertise as a Differentiation Strategy
Hinge Marketing
MAY 16, 2016
If you want to stop competing on price alone, it may be time to develop a stronger differentiation strategy. Differentiation Strategy Defined. This is what is known as a differentiation strategy. Three Tests for a Successful Differentiator.
3 Keys to Sales Growth: Motivate, Justify and Differentiate
The ROI Guy
FEBRUARY 5, 2015
Second, competitive win rates are an issue because sales reps are having difficulty presenting differentiation. First, product differentiation is becoming harder, as solutions become more commoditized (whether we like it or not).
ABM Vendor Guide: Differentiators for Result Analysis
Customer Experience Matrix
AUGUST 25, 2016
and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis.
5 Ways to Differentiate Your Marketing Content
Modern Marketing
JANUARY 26, 2015
So as we enter another content-full year, I wanted to share some thoughts on how we are helping our clients differentiate their content storytelling: 1. Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands.
5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
KoMarketing Associates
NOVEMBER 1, 2016
These tactics help differentiate an organization in Google search results and build trust and authenticity with potential buyers and prospects. What successes has your organization seen in differentiating your brand in Google search results?
Seven Simple Ways to Differentiate Your Company and Products
Great B2B Marketing
SEPTEMBER 22, 2016
My clients probably get tired of hearing me talk about the virtues of differentiation. But it’s usually better to remove […]. B2B Brand
How to Differentiate Your Agency by Applying a Planning Approach
Hubspot
MAY 22, 2017
These are the markers DigitasLBi Chief Strategy Officer, Fern Miller, puts down as her starting points for differentiating her agency brand. Planning on your own brand for it to be differentiated is a modern tool to grow your agency. “Be useful. Be different. Be consistent.”.
4 Ways to Differentiate Your Marketing Content
Modern Marketing
JANUARY 26, 2015
So as we enter another content-full year, I wanted to share some thoughts on how we are helping our clients differentiate their content storytelling: 1. Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands.
3 Online Content Tips for Industrial Distributors to Differentiate Themselves
Industrial Marketing Today
AUGUST 18, 2014
Almost every industrial distributor that I talk to, both clients and new prospects struggle with one key problem – differentiating themselves. The post 3 Online Content Tips for Industrial Distributors to Differentiate Themselves by Achinta Mitra appeared first on Industrial Marketing Today. This is particularly challenging for distributors because the competition in their niche carries the same products.
Dare to be different and make your B2B content marketing really stand out
Tomorrow People
SEPTEMBER 19, 2017
What separates good from great in B2B content marketing and what’s stopping marketers from producing truly differentiated content? Content Marketing Differentiation
10 Brands That Brilliantly Differentiated Themselves From the Competition
Hubspot
JUNE 30, 2014
Understanding and differentiating from your competition. Below I’ve curated some brilliant companies that are great at differentiating themselves from their competition. This post originally appeared on the Insiders section of Inbound Hub.
How to Differentiate in E-Commerce
Opentopic
JULY 25, 2016
As an e-commerce marketer, how do you differentiate? The post How to Differentiate in E-Commerce appeared first on Opentopic. Retailers face a lot of competition, both online and offline. And in many cases the products they sell are very similar. How can you ensure that your website is not seen as a commodity? Start by creating better e-commerce shopping experiences to drive customer loyalty. Relationships and value propositions in the real.
Competitive Differentiation: A Playbook for Winning in a Congested Marketplace
Hinge Marketing
JULY 20, 2017
I talk with professional services clients every day, and I hear a lot of confusion and anxiety around the concept of differentiation. Top executives at firms small and large have heard that differentiating their business is important, but many don’t believe they have any competitive levers to pull that will make them stand out. Others have tried out some so-called differentiators in the past but saw no results. What Is Competitive Differentiation?
5 Ways to Differentiate Your Marketing Content
Modern Marketing
JANUARY 26, 2015
So as we enter another content-full year, I wanted to share some thoughts on how we are helping our clients differentiate their content storytelling: 1. Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands.
Why Brand Differentiation is Essential for Professional Services Firms to Succeed
Hinge Marketing
JUNE 8, 2015
Everyone has heard that you have to differentiate your firm. What exactly is brand differentiation, anyway? Brand Differentiation Defined Throughout the life of your firm, you will experience significant changes in what you do. Why is Differentiation So Important, Anyway?
Do you understand your digital differentiation?
Biznology
JANUARY 1, 2014
They call me in, asking me why their digital marketing isn’t working and all-too-often one of the problems is lack of differentiation. It’s not even simply that their products are not differentiated, but often I find that they don’t even know what differentiation really is.
11 Underdog Brands That Differentiated Themselves From the Competition
Hubspot
JANUARY 7, 2015
In fact, if a brand that succeeds in reaching its audience with content provided on social media, email, ads, and other media, this alone can differentiate them from other larger brands in their industry that miss the mark.
Finding True Differentiators for your Professional Services Firm [VIDEO]
Hinge Marketing
APRIL 27, 2017
Differentiating your firm can be quite a challenge. In this video blog post, Lee Frederiksen talks about how to find true differentiators for your professional services firm. First thing that you have to consider is, “Is this differentiator true?”
5 Key Factors to Pinpoint Your Technology Differentiator
Hinge Marketing
AUGUST 27, 2015
Strong brands hinge on strong differentiators. Differentiators are the foundational components of communicating your brand clearly and consistently. In our own research , we've found that high growth firms are 3X more likely to have a strong, easy-to-understand differentiators.
Developing Differentiators: How Research Can Help You Pass the Test
Hinge Marketing
APRIL 7, 2015
A differentiator, often times dubbed a “competitive advantage,” separates your firm from the rest of the herd. When a prospect is evaluating you, your differentiator is what may tip the scale in favor of your firm. However, not all differentiators are created equally.
The need for differentiation: and why the customer is sometimes wrong
BaseOne
FEBRUARY 12, 2015
On the counter at Munson''s coffee shop, in amongst the pastries, the pannetone boxes and the pots of apple and ginger porridge there is a sign that reminds you how customer service should be
Find Your Differentiator: 21 Ways to Gain a Competitive Advantage for Your Firm
Hinge Marketing
JANUARY 13, 2014
Finding a differentiator for your professional services firm is not an easy task. Many firms struggle mightily only to come up with a differentiator that doesn’t really differentiate them at all. But take heart; there are many successful differentiators.
Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers
Vidyard
AUGUST 2, 2016
The post Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers appeared first on Vidyard Video Intelligence Platform. Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.
3 Ways To Differentiate Your Brand in Search Engine Results
KoMarketing Associates
MAY 7, 2013
B2B marketers are constantly tasked with the challenge of driving lead growth, increasing web traffic, and improving brand differentiation. Organic search visibility is an important component and differentiation in search engine results can be a critical factor in traffic and lead growth.
Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions
Industrial Marketing Today
OCTOBER 9, 2012
A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Do you use content as part of your industrial marketing strategy to differentiate your company from the competition? Yet, if you read the content on most industrial websites, they tend to sound similar within each industry. Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation.
How to think about differentiation for your business
Biznology
JANUARY 9, 2013
Agile marketing is based on testing and it is the best way to find the differentiation for your business. Above all, remember that differentiation is not solely about being different. Photo credit: Rev. Xanatos Satanicos Bombasticos (ClintJCL).
Is your referral strategy tied to your differentiators?
Hinge Marketing
JULY 27, 2016
Differentiation is one of the most poorly understood pillars of professional services marketing. Many execs still believe differentiation isn’t a necessary component of overall growth. Differentiators make it easier for decision makers to understand why they should choose you.
Differentiate or die! It’s the digital marketing curse…
Biznology
MAY 2, 2012
While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. And some of them aren’t always happy about my advice, because their differentiation has always been about their location.
Why Brand Differentiation Drives Tech Firm Growth
Hinge Marketing
JANUARY 6, 2016
Strong brand differentiation drives growth. “We’re a full service tech firm, won’t we be limiting ourselves—and potentially turning away business--if we differentiate too specifically?” Differentiators are not created equal.
Differentiation – Getting the right balance between standing out and fitting in
BaseOne
MARCH 14, 2014
Whether you''re repositioning your brand or developing new propositions it''s important to be different. But – can you be too different
Five Steps to Find and Own Your Differentiators
Hinge Marketing
FEBRUARY 10, 2014
When firms decide to identify their differentiators, the story tends to take a certain predictable shape. At the end of such a meeting, the folks at these firms usually come away imagining that they’ve isolated their differentiators – but they haven’t.
Creating the Ultimate Differentiator: Tools for Business Model Strategy & Innovation
Hinge Marketing
FEBRUARY 4, 2015
Business modeling is more than designing a new business model. It’s about defining a strategy for the future, together with your team, using visual tools. Writing a business plan is a waste of time We live in a time where little is predictable.
Differentiation Strategy Not Working? Here’s How To Make It Better
Hinge Marketing
MARCH 3, 2014
Developing a winning differentiation strategy is a huge struggle for many professional services firms. It just got a little easier with the release of Hinge’s new Differentiation Guide For Professional Services Firms. Why Differentiation? Passing the Differentiation Test.
Differentiation Strategy: Standing Out Among The Competition
Hinge Marketing
FEBRUARY 5, 2016
A well thought out differentiation strategy will help your firm and brand identify, express, and reinforce you’re the unique characteristics that set you apart in the market. What is differentiator? Differentiation helps make your brand stand out in the reputation aspect.
Does the Internet allow more differentiation?
Biznology
JULY 5, 2011
If you are a marketer, you can't ignore differentiation. Differentiation is not just about a difference from the competition--it's a difference that your customers care about. Without some kind of differentiation, marketers don't have much to talk about.
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