Video for differentiation, stick to one differentiator


According to Gartner analyst Hank Barnes , most technology marketers know they need to emphasize differentiators—so they make a list of them. Spotlight your differentiator by comparing it to something the prospect knows. Why not use video for differentiation?

Use Video to Differentiate Your Technology Solution


For many B2B products and services, technology itself is a big differentiator. But vendors of technology solutions that provide this competitive advantage often struggle to differentiate their own solutions.

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6 Tips To Differentiate Your Brand Using Content Marketing

Marketing Insider Group

The post 6 Tips To Differentiate Your Brand Using Content Marketing appeared first on Marketing Insider Group. Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader.

Email Marketing Trends for 2020: Competitive Differentiators

Modern Marketing

Today, we’re going to look at the Competitive Differentiators, which are those tactics and technologies in the low adoption–high impact quadrant. In the ever-changing world of email marketing , it can be difficult to know where to invest your time and energy.

Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

You know the saying – Marketing is from Mars, Sales is from Venus. Each team oversees an important part of the revenue process, yet collaboration between the two is often minimal. But revenue expert Jamie Shanks knows that, if you can successfully align your sales and marketing teams, you'll find that the cooperation between the two quickly becomes a key differentiator for your company.

One differentiator per video. A format that’s about to take off.


Technology products have become increasingly hard for buyers to differentiate. Gartner has published research on the prevalence and dismal consequences of failure to differentiate. One differentiator per video is a format that’s about to take off.

6 Tips to Differentiate Your Brand Using Content Marketing

Marketing Insider Group

The post 6 Tips to Differentiate Your Brand Using Content Marketing appeared first on Marketing Insider Group. Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader.

How to win the war of B2B marketing differentiation

Tomorrow People

B2B brands must fight to differentiate their content marketing and emerge victorious instead of playing the Game of Clones. b2b promotional campaigns

Differentiated Marketing for Professional Services

Hinge Marketing

This strategy is called differentiated marketing. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each. Here they use a differentiated marketing strategy.

What Differentiates Your Content from Your Competitors’?


But as a content producer, how do you differentiate your content and make it "the best"? As we all know, the web is flooded with content. And as seasoned content consumers, we've learned how to sift and filter down to the best content that serve our needs.

Key Trends in Marketing: Strategic Communication

The concept of strategic communications has moved from a “nice to do” to a “must do” initiative. With increased struggles for market share, companies need to sharpen their message to stand out from the crowd and create a corporate differential.

Your experience and qualifications are not differentiators!


I recently started a discussion within different LinkedIn groups where I asked consultants , sales, and marketing leaders how they were differentiating themselves from others in their industry. But experience (no matter how extensive it may be) is not a differentiator.

3 Credible Ways to Differentiate Your Product in a Competitive Market

Marketing Insider Group

So how do you differentiate your product and stand out from the rest? Content marketing is essential for building trust and authority with your audience to differentiate your brand from others. You might not need to make a single change to your product to differentiate against the rest.

Technology is Not Your Differentiator; Ability to Act Is Your Differentiator


But I also heard a warning from one of the presenters, Mei Jiang from HP , who told the audience that (especially for large companies) “differentiation does not lie in the technology.” Focus on other aspects of value creation to differentiate.

Why your content marketing strategy is failing — and how you can up the ante with a dose of differentiation

Tomorrow People

If differentiation and bravery in a content marketing strategy is crucial why are 42% of marketers not brave enough to really stand out and what’s holding them back? “To Financial results from the world’s biggest advertising network WPP , run by ad boss Sir Martin Sorrell, underscore the importance of differentiation in today’s challenging economy. For those involved in selling services and products to businesses, differentiation becomes ever more vital.

Why Differentiation is Crucial for B2B Content Marketers in 2018

Tomorrow People

The answer is content marketing differentiation. What is differentiation? Differentiation in content marketing has multiple components. Your content itself must be differentiated from the competition. Differentiation takes on a further dimension when we consider that different channels lend themselves to different types of content. How many marketers are differentiating? Why are content marketers differentiating? Differentiation by channel.

10 Ways to Differentiate Your Brand Through a Better Customer Experience

Marketing Insider Group

The post 10 Ways to Differentiate Your Brand Through a Better Customer Experience appeared first on Marketing Insider Group. Customer Experience (CX) is a widely discussed business topic.

Email from Name Extension Strategies that Help Differentiate Your Messages

Modern Marketing

Whether it’s an operational department or a product department, adding a department identifier to your sender name can help customers and subscribers more easily differentiate and prioritize your various emails. Your email from name or sender name is like the logo on your storefront.

Why Differentiation is Crucial for Content Marketers in 2017

Tomorrow People

50% of B2B content marketers are doing the same or worse than their competitors — and that’s by their own admission. Make sure you’re not one of them…. b2b promotional campaigns

Do you understand your digital differentiation?


They call me in, asking me why their digital marketing isn’t working and all-too-often one of the problems is lack of differentiation. It’s not even simply that their products are not differentiated, but often I find that they don’t even know what differentiation really is.

B2B Product Differentiation Strategies – The Value Hierarchy

Fusion Marketing Partners

Cure Underperformance and Build Value by Traversing the Business Value Hierarchy Why Review Your Value Hierarchy? It is time to […]. Competitive Advantage Product Marketing

Expertise as a Differentiation Strategy

Hinge Marketing

If you want to stop competing on price alone, it may be time to develop a stronger differentiation strategy. Differentiation Strategy Defined. This is what is known as a differentiation strategy. Three Tests for a Successful Differentiator.

Does the Internet allow more differentiation?


If you are a marketer, you can't ignore differentiation. Differentiation is not just about a difference from the competition--it's a difference that your customers care about. Without some kind of differentiation, marketers don't have much to talk about.

B2B Reads: Competitive Differentiators, Marketing Mediocrity, and the Science of Signaling

Heinz Marketing

Email Marketing Trends for 2020: Competitive Differentiators. The post B2B Reads: Competitive Differentiators, Marketing Mediocrity, and the Science of Signaling appeared first on Heinz Marketing.

The 12 Worst Differentiators for Professional Services Firms

Hinge Marketing

At Hinge, we write and talk a lot about differentiation. Meet the not-so-differentiated firms. You’ll find the “differentiators” below promoted on the websites and marketing collateral of firms of every stripe. 12 Not-So-Fresh “Differentiators”.

Disappointed with your content marketing? Discover the challenges keeping B2B marketers from achieving differentiation and how to fix them.

Tomorrow People

How does differentiation apply to content marketing and what’s stopping you getting attention in a crowded B2B landscape? Well, quite a lot… Read on and find out what’s holding most marketers back and what they can do about it. b2b promotional campaigns

Evolving Your CX: How to Differentiate from DTC Brands

Modern Marketing

When’s the last time you noticed an alluring product in a store display, or on your favorite store’s website — and then went to buy directly from that brand? There’s no shame in admitting that you do this.

3 Underutilized Differentiators [VIDEO]

Hinge Marketing

Lee Frederiksen says these three underutilized differentiators will set you apart in a way that is both important and relevant to potential clients. Today, I wanna talk to you about three underutilized differentiators. And check out the Differentiation course.

Do You Have Truly Effective Differentiators? [VIDEO]

Hinge Marketing

?. Having effective differentiators can really help your firm grow. In fact, high-growth firms are 3X more likely to have effective differentiator. But, what makes a differentiator effective? Hi, do you have a truly effective differentiator?

5 Favorite Differentiators [VIDEO]

Hinge Marketing

?. Differentiating your firm is important and gives you a sustainable, competitive advantage. Today, I wanna talk about my five favorite differentiators. The post 5 Favorite Differentiators [VIDEO] appeared first on Hinge Marketing.

UX is the top brand differentiator among marketers in 2020


Marketers, by and large, don’t feel that branding can be automated because it produces less brand differentiation and diminishes creativity. Respondents indicated that user experience was the strongest brand differentiator (over brand authenticity and superior product innovation.).

Differentiation Strategy: 5 Shocking Ways To Kill The Competition By Being Remarkable

Square 2 Marketing

As part of your marketing and business strategy, differentiation is important. That means it’s very likely that your business is not differentiated at all. marketing differentiation Marketing Messaging Being RemarkableIf Your Business Isn’t Remarkable, It’s Invisible.

7 Steps to Differentiated Marketing Strategy – part 2 [Video]

Hinge Marketing

?. Today, I want to talk to you about seven steps to a differentiated marketing strategy. Today, I want to talk to you about seven steps to a differentiated marketing strategy. Now, this is part two of a two-part presentation we did.

How Industrial Content Marketing Increases Awareness and Creates True Differentiation

Industrial Marketing Today

Industrial content marketing can be very effective in solving two common problems that many manufacturers and distributors face.

3 Ways To Differentiate Your Brand in Search Engine Results

KoMarketing Associates

B2B marketers are constantly tasked with the challenge of driving lead growth, increasing web traffic, and improving brand differentiation. Organic search visibility is an important component and differentiation in search engine results can be a critical factor in traffic and lead growth.

7 Steps to Differentiated Marketing Strategy – part 1 [Video]

Hinge Marketing

want to talk to you about 7 Steps to a Differentiated Marketing Strategy. Today, I want to talk about 7 Steps to a Differentiated Marketing Strategy. Because once you get your differentiators, then you’re also going to have to promote them.

5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results

KoMarketing Associates

These tactics help differentiate an organization in Google search results and build trust and authenticity with potential buyers and prospects. What successes has your organization seen in differentiating your brand in Google search results?