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How to Optimize your Email Campaign for Mobile

SendX

It’s one of the many reasons why mobile optimization of emails is critical if you want to get ahead, or at the very least keep up with the times, in your business. Did you know that 85% of people are checking their email on smartphones ?” From chatting with friends to exploring social media feeds, we’re all pretty much glued to our screens.

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Better Process Mapping Reveals Opportunities to Optimize for Profitability

Vision Edge Marketing

3 Reasons to Engage in Process Mapping If you care about enhancing efficiency and productivity, reducing costs, minimizing errors and risk, and optimizing results, process management matters. By continuously refining and optimizing processes, organizations can drive efficiency, productivity, and customer satisfaction.

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Optimizely: A unified workflow for marketers

Martech

At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack. More than just marketing?

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How to Optimize Landing Pages to Enhance Customer Experience

Webbiquity

It’s optimized to convert visitors into leads or sales. The Importance of Landing Page Optimization. Landing page optimization is the process of improving the performance of a landing page, so it gets the highest possible conversion rate. This is a subset of Conversion Rate Optimization or CRO. What is a Landing Page?

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6 Steps to Optimize Your Media Buys

In this media optimization guide, you will learn: 6 key steps to plan and pace your media buys. How to optimize your media buys with a data-driven approach. It’s also an opportunity to innovate, lead, and rethink the way your company uses media. Ways to be more efficient and drive growth from every investment.

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How To Optimize Your Blog Page for Conversion

Marketing Insider Group

Don’t miss an opportunity to maximize your profits by neglecting to optimize your blog page for conversion. Increase visibility, build trust with your target audience and turn more visitors into leads with these simple ways to optimize your blog page for conversion. Optimize Your Blog Page for Conversion. Key Takeaways.

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Optimizely: A unified workflow for marketers

Martech

At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack. More than just marketing?

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments.

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How Will Virgo Season Impact Your ESG Communication?

In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis How companies are aligning their initiatives to the United Nation’s Sustainable Development Goals and sharing progress Data from the 3BL platform on how companies are communicating (..)

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data By submitting (..)

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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.

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The Modern Customer Success Playbook

This customer success playbook outlines best in class data-driven strategies to help your team successfully map and optimize the customer journey, including how to: Build a 360-degree view of your customer and drive more expansion opportunities. But where do you start?

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer relationship. Tune into this webinar to learn: Why is customer feedback more critical now than ever.

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5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Enter: conversion rate optimization (CRO). Join Jen Dewar, CEO and Principal Consultant at Jalydew, for this insightful look into how to optimize your conversion rates. There are many things you can do to increase leads and customers without increasing your marketing spend—but improper execution could do more harm than good.

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The Best Sales Forecasting Models for Weathering Your Goals

This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. Your future sales forecast? Sunny skies (and success) are just ahead!