Marketing Insider Group

SEPTEMBER 23, 2024

Evaluate the Products When evaluating options, focus on criteria like: User-friendliness, which ensures that your team can quickly adopt the software without extensive training. While it may be tempting to choose the cheapest option, remember that the right software will save you time, improve company efficiency, and drive more revenue.

Enterprise Management 313

Enterprise Management Work Management Marketing Management Budget Programs 313

Marketing Insider Group

FEBRUARY 10, 2025

Lack of employee training on using CRM tools, which can hinder success. Comprehensive team training can help employees understand the CRM’s capabilities and overcome some of these challenges. Integration issues, which may arise when attempting to connect CRM systems with existing software or workflows.

CRM 240

CRM Enterprise Management Marketing Management Marketing & Strategy 240

Marketing Insider Group

AUGUST 12, 2024

In terms of gathering UGC for your brand, there are plenty of different strategies you can use, including: Social media campaigns are probably the most effective for UGC, since people are already naturally trained to post content on their social profiles. You can run these campaigns in any number of ways, but hashtag campaigns are ideal.

Content 316

Content Marketing Budget Creation Terms and Conditions Marketing Budget 316

Act-On

SEPTEMBER 16, 2024

Training new team members can be time-consuming and costly, and even seasoned marketers might struggle to use all of the platform’s features effectively. Whether due to a lack of training or the sheer complexity of the system, this underutilization means you’re not getting the full value of your investment.

Marketing Automation Services 147

Marketing Automation Services Marketing Budget Work Management Budget Programs 147

Trade Press Services Newsletter

NOVEMBER 7, 2024

Train team members to express gratitude during every client and stakeholder interaction—whether it’s a quick thank-you email after a call or a warm in-person greeting. Remind them that you don’t take their business for granted by showing your appreciation. These simple gestures go a long way in making people feel valued.

ROI 269

ROI Business Word of Mouth Customer Satisfaction 269

Zoominfo

AUGUST 8, 2024

Sales enablement is the process of providing content, guidance, and training for sales teams to effectively onboard, interact with buyers, shorten the sales cycle, and ultimately win more deals. Sales engineering, customer success, and support teams all require content and training. What is Sales Enablement?

Marketing Automation Services 130

Marketing Automation Services Work Management Ad Building Marketing Analytics Tools 130

Vision Edge Marketing

FEBRUARY 25, 2025

Train and Empower Employees : Empowering customers takes empowered employees. Offering training that equips them with the skills to engage customers positively and resolve issues effectively is crucial. Are your employees trained to nurture advocacy through customer interactions?

Marketing & Strategy 146

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 146

Webbiquity

FEBRUARY 6, 2025

Facilitate Training: Onboard new team members quickly and effectively. Provide Training and Support: Make sure your team has the training and support they need to use the new SOPs effectively. Special Note: many teams need more training (depth and frequency) than you may expect!

Paid Search Agency 161

Paid Search Agency Advertising Agencies Ad Agencies Creativity 161

Marketing Insider Group

JANUARY 13, 2025

It requires recruiting specialized staff, providing training, and investing in the right tools. Advantages of Outsourcing CRM and Marketing Integration Outsourcing your CRM and marketing integration to an experienced agency offers several benefits that can transform how businesses engage with their customers.

Paid Search Agency 311

Paid Search Agency Advertising Agencies Ad Agencies CRM 311

Salesforce Marketing Cloud

JULY 10, 2024

Experts are still trying to understand the true energy cost of training and deploying AI, but there is no question we must act now to scale this technology responsibly and minimize environmental impacts. Efficient hardware The energy efficiency of an AI model largely depends on the hardware it’s trained and deployed on.

Lead Ranking 130

Lead Ranking Ethics Work Management Training 130

Vision Edge Marketing

FEBRUARY 25, 2025

Train and Empower Employees : Empowering customers takes empowered employees. Offering training that equips them with the skills to engage customers positively and resolve issues effectively is crucial. Are your employees trained to nurture advocacy through customer interactions?

Marketing & Strategy 134

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 134

Trade Press Services Newsletter

JANUARY 9, 2025

Provide training and development opportunities in areas like data analytics, content creation, and social media to get ahead of marketing trends. Reskill and Retrain When Needed As marketing evolves, so must your teams skills. Audit your current team’s capabilities to identify any gaps related to future needs.

Planning 220

Planning Marketing Plans B2B Marketing Allocation 220

Marketing Insider Group

DECEMBER 5, 2024

Organizations must adopt tools and training that bridge these gaps while ensuring seamless workflows. Training and Adoption Effective CRM SEO integration requires team buy-in. Training and Adoption Effective CRM SEO integration requires team buy-in. Misaligned data, system compatibility issues, and skill gaps hinder progress.

Marketing Management 147

Marketing Management CRM SEO Lead Scoring 147

B2BMarketing.net

FEBRUARY 17, 2025

B2B marketing leaders can adopt training programs that teach their teams how to spot phishing attempts and identify suspicious activities. Empowering Marketing Teams: Training and Proactivity One of the best ways of ensuring a high level of cybersecurity in your marketing operations is through proactive prevention.

B2B Marketing 104

B2B Marketing Enterprise Management Phishing Marketing Management 104

Martech

DECEMBER 6, 2024

Training generative AI Think of generative AI as a brilliant new hire who graduated at the top of their class but has never worked in your industry. When you train your AI assistant, dont share sensitive business information or trade secrets. Craft your training prompt and include: The GPT’s primary purpose and goals.

Marketing AI 123

Marketing AI Examples Planning Case Studies 123

Zoominfo

FEBRUARY 7, 2025

Step 4: Re-Train Your Team To succeed in a buyer-first, AI-driven world, teams must move away from static playbooks and embrace dynamic, real-time decision-making. This transformation starts with a mindset shift and continues with hands-on, practical training. This shifts focus from just closing deals to building lasting relationships.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Lead Ranking Intent Signal 130

Martech

OCTOBER 25, 2024

Position genAI as both a people and tech solution, emphasizing training and upskilling to prepare your team for AI. The buy approach needs minimal training due to user-friendly models, while the build approach requires extensive training to design, develop and deploy the model.

Generation 131

Generation Enterprise Management Gartner Work Management 131

Zoominfo

JANUARY 13, 2025

Heres how some of todays top experts use AI to sidestep common challenges, encourage experimentation, enhance sales training, and create smarter prospecting lists. Just as you coach a team member to improve, AI systems need consistent training to provide better insights. This innovation takes sales training to a new level.

Lead Scoring 130

Lead Scoring Lead Ranking Conversion Intent Signal 130

Oktopost

DECEMBER 3, 2024

From gaining employee buy-in to crafting an internal communications plan, training your advocates, and measuring success, Jennifer shares actionable insights and best practices every marketer needs to know.

Training 143

Training Social Media Youtube Planning 143

Marketing Insider Group

MARCH 10, 2025

Outsourcing adapts to changing requirements without the need for extensive training or additional hiring. Cost Savings Without Compromising Service Quality Maintaining an in-house CRM team includes salaries, training, and software updates. In-house CRM teams often struggle to scale quickly, leading to delays and service gaps.

Enterprise Management 165

Enterprise Management Marketing Management CRM Service 165

Zoominfo

JANUARY 21, 2025

Heres some tips: Partner with providers specializing in AI, and providing AI and sales technology training. For instance, train reps to create and refine GPT prompts that can improve lead scoring accuracy by 15%. Upskilling Your Existing Team In a perfect world, sales leaders could instantly hire this new AI-savvy workforce.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Lead Ranking Marketing Automation Services 130

Zoominfo

JANUARY 30, 2025

Heres how some of todays top experts use AI to sidestep common challenges, encourage experimentation, enhance sales training, and create smarter prospecting lists. Just as you coach a team member to improve, AI systems need consistent training to provide better insights. This innovation takes sales training to a new level.

Lead Scoring 130

Lead Scoring Lead Ranking Conversion Zoominfo 130

Webbiquity

AUGUST 21, 2024

Use this information to improve internal processes, update training procedures, or adjust product offerings. Analyze the feedback and identify any underlying systemic issues that may be contributing to customer dissatisfaction. Utilize Positive Reviews While negative reviews require attention, positive reviews shouldn’t be neglected.

Marketing Management 169

Marketing Management Public Relations Customer Satisfaction Loyalty 169

Sword and the Script | B2B

NOVEMBER 12, 2024

If marketing and PR have a superpower – that’s it – it’s the ability to train your mind to put what you think aside and look at things from your audience’s perspective. You don’t have to agree with a position or message, but you do have to understand why it lands, or crashes and burns, with an audience. It sounds easy, but it’s not.

PR 135

PR Positioning Training Marketing & Strategy 135

Convince & Convert

JULY 31, 2024

Like any rollout of a process or technology change, getting people on board requires leadership, communication, training, reinforcement, and accountability. I realized that I had made the same mistake that’s being repeated across most companies today: I didn’t treat this as a true change management exercise.

Paid Search Agency 147

Paid Search Agency Business Lead Ranking Advertising Agencies 147

Martech

OCTOBER 24, 2024

The survey found only 23% of employees feel completely educated and trained on AI. And while 72% of employers say their employees are at least adequately trained on AI, only 53% of employees believe they are. There’s also a big disconnect between the intended and actual uses of AI.

Digital Asset Management 118

Digital Asset Management Marketing Automation Services Advertising Agencies Work Management 118

Martech

DECEMBER 17, 2024

With the intense competition for specialized talent, the solution may be in embracing a training culture. Dig deeper: Why your marketing team needs training, not just tech, in the age of AI Cultivating the right mindset: Cost vs. value Heres the good news. By contrast, training someone up costs around $5,000. Measure successes.

Enterprise Management 101

Enterprise Management Ad Building Work Management Budget Programs 101

Convince & Convert

DECEMBER 8, 2024

Reddit has another interesting phenomenon to blame for: People are trained to research brands and products more and more. It will train you (or your team) to come up with more interesting human-first content ideas. They also have a team of trained speakers who can present at events or deliver effective team trainings.

Google 140

Google Marketing & Strategy Content FAQ 140

Martech

JANUARY 3, 2025

It needs to be trained on voice, tone, nuance and what to say and not to say. Many marketers have yet to master training AI on tone of voice. It would have to understand the difference between “powerful” and “dominant” or “sleek” vs. “sophisticated. Outputs must be monitored and refined.

Marketing AI 130

Marketing AI Ethics Branding Brand Identity 130

Martech

JANUARY 31, 2025

Online courses and self-study Instructor-led and classroom training Customized training for organizations Learning through practice What is data literacy? Almost 80% of employees said theyd be more likely to stay at a company that trains them in the data skills they need. Table of contents What is data literacy?

Forrester 101

Forrester Training Work Management Paid Search Agency 101