Marketing Insider Group

OCTOBER 10, 2023

It’s become a big deal for anyone who wants their content to perform well on Google SERPs. If you want your content to perform in SERPs, here’s what you need to know: Quality over quantity. Boosting Your Content’s EEAT Almost 68% of all clicks on SERPs go to the first five results on page one.

Guidelines 318

Guidelines Lead Scoring Lead Ranking SERP 318

Marketing Insider Group

NOVEMBER 30, 2021

In this article we’ll cover 4 ways to measure brand awareness as well as actionable ways to start increasing it. Higher percentages of organic vs. paid web traffic is a good indicator that high SERP rankings are creating brand awareness. Think about the examples we used at the start of this article. Quick Takeaways.

Branding 351

Branding Brand Identity SERP Paid Search Agency 351

Webbiquity

OCTOBER 21, 2022

They also know both on-page and off-page SEO and can create articles and blog posts accordingly. The information should be presented clearly, and keywords must be used naturally and strategically throughout an article or blog post. This means that the article or blog post a writer develops should not sound robotic or spun.

Copywriting 340

Copywriting Rules SEO Lead Scoring 340

Webbiquity

APRIL 2, 2019

The good news is SEO analysts from across the web regularly gather some pretty revealing statistical data about which key factors help or hinder the performance of an article, page, or post. In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Webbiquity

APRIL 11, 2023

For example, if you are looking for articles about artificial intelligence, an AI-driven tool could comb through millions of articles online and deliver only the most relevant ones straight to you. Second, do not rely on the raw output from any AI tool to produce blog posts or articles you hope readers may find in search.

Marketing AI 326

Marketing AI Curation Content SERP 326

Conductor

OCTOBER 11, 2022

These search engine results page (SERP) features typically appear at the top of the results page that follows any search. Because 90% of internet users click on links on the first page of the results , these SERP features take up prime real estate, making them critical to target and leverage through SEO and content marketing.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Marketing Insider Group

MARCH 18, 2024

Reviewing the Top SERPs for Your Keyword Once you’ve got your topic and keywords , it’s time to play detective. Dive into the top search engine results pages (SERPs) for your keyword. SERPs tell you what Google—and by extension, your audience—values in content. Yes, better. Because good enough doesn’t make the cut.

SERP 307

SERP Keywords Eye-Tracking Planning 307

Marketing Insider Group

APRIL 24, 2023

Just releasing a blast of random blog posts or press releases isn’t likely to give you impressive SERP gains. There were all sorts of techniques where a business could put a link in a high-traffic article completely unrelated to their overall function. But what type of content will give you the best results?

SEO 340

SEO Marketing & Strategy Marketing Agencies 2 Paid Search Agency 340

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Design an article page wireframe.

Top of Funnel 361

Top of Funnel Paid Search Agency Companies Marketing Automation Services 361

Marketing Insider Group

APRIL 11, 2023

Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Using SEO-based research and keywords to optimize content for high ranking on SERPs. Not only can it generate more qualified leads , but also improve your website’s ranking on SERPs, positioning your brand as a credible source. Content Creation.

Marketing Automation Services 355

Marketing Automation Services Marketing Budget Paid Search Agency Service 355

Marketing Insider Group

DECEMBER 2, 2024

In this article, we will explore the benefits of high-quality backlinks and how they contribute to overall SEO success. This leads to higher rankings on search engine results pages (SERPs), making your site more visible to potential customers. Better search visibility: Higher rankings mean more people can discover your business online.

High Quality Lead 273

High Quality Lead SEO Lead Scoring Lead Ranking 273

Marketing Insider Group

JANUARY 31, 2022

If you don’t rank on s earch engine results pages (SERPs) for keywords and phrases that your customers are searching for, you’re essentially invisible to your audience. One of the keys to ranking on SERPs is effective keyword research. SEO Performance – Track SERP rankings and how they are changing over time.

Top of Funnel 353

Top of Funnel Examples Marketing & Strategy Paid Search Agency 353

Marketing Insider Group

JUNE 5, 2023

In this article, we’re exploring the ins and outs of social media SEO, why it’s so important in 2023, and how to optimize your social media channels to perform. Instead of creating content that educates just our audiences and SERPs, now we need to educate AI language models, too.

Social Media 358

Social Media SEO Media Keywords 358

Marketing Insider Group

DECEMBER 6, 2021

In the article to follow we’ll cover exactly why a blog is important to your business, how to use your blog as a tool for growth, and how to efficiently manage it on a day to day basis. Visual content is an effective way to make ecommerce blog articles more engaging and shareable. Let’s get started. Those are hard numbers to ignore.

eCommerce 295

eCommerce Work Management Marketing Management Lead Scoring 295

Marketing Insider Group

APRIL 3, 2023

That’s why we focus on a blog publishing frequency of 1 or 2 articles per week, at around 1,000 words. After creating a list of content-worthy keywords (using SEO tools & tactics , of course), you can search each topic on Google and assess the top 5 ranking articles: Image Source: Google This is your competition. Freshen up.

Lead Scoring 293

Lead Scoring Lead Ranking Cost Per Click High Quality Lead 293

Webbiquity

FEBRUARY 6, 2024

Both Google and Bing search engine result pages (SERPs) are becoming more visual. How Do Increasingly Visual SERPs Impact Buying Decisions? Eye-tracking studies of Bing’s and Google’s SERPs show a strong influence of visual results on click-through, as shown in the heat maps below. Guest post by Ann Smarty.

SEO 174

SEO SERP Conversion Eye-Tracking 174

Marketing Insider Group

NOVEMBER 25, 2019

I’ve already touched on how we can expect marketing to evolve on a strategic level , and in this article, I’ll be looking in more detail at some of the specific trends to look out for. SERP Position Zero & Featured Snippets. Strategic Marketing Transformation. This position has been dubbed “position zero”.

Trends 280

Trends Planning Paid Search Agency SERP 280

Marketing Insider Group

AUGUST 28, 2023

Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. These platforms use complex algorithms that consider over 200 factors when deciding which content ranks on SERPs.

SEO 246

SEO Lead Scoring Lead Ranking SERP 246

Marketing Insider Group

OCTOBER 11, 2021

There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. In this article, I want to show you how to design your company blog for success. Add Recent Articles to Homepage. Create Article Page Template.

Paid Search Agency 350

Paid Search Agency Companies RSS Ad Frequency 350

Marketing Insider Group

DECEMBER 29, 2020

In the past, content marketers could claim both the featured snippet and a SERP entry. We’d love to help you grow your business successfully by developing superbly written, keyword-rich articles to help your company climb the SERPs as quickly as possible. Featured Snippets. Position zero is gaining more traction now than ever.

Planning 364

Planning Trends Advertising Agencies Paid Search Agency 364

Marketing Insider Group

NOVEMBER 15, 2022

To gain traction with Google’s algorithms (and thus gain visibility with your target audiences), you need to create great content every week — multiple times per week, really — all while ensuring you cover the right topics, optimize every article for search, and track your KPIs. Then you’ve technically started your article!

Process 184

Process Content SERP Template 184

Marketing Insider Group

OCTOBER 25, 2021

I’ve already touched on how we can expect marketing to evolve strategically , and in this article, I’ll be looking in more detail at some of the specific trends to look out for. Being number one in the search engine result pages or SERPS is no longer necessarily the primary goal your business should be aiming for.

Trends 364

Trends Planning Paid Search Agency Enterprise Management 364

Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. SEO will help your website appear at the top of SERPs and generate an impressive amount of organic traffic.

B2B Marketing 337

B2B Marketing B2B Buyer Personas Mobile Advertising 337

Webbiquity

JANUARY 28, 2022

You can track media coverage using tools like Google Alerts , which will send you an email notification every time your company is mentioned in a news article, or brand monitoring tools like BrandMentions or Brand24. Share Of Voice. Another crucial measure that your PR department should be monitoring is the proportion of voice.

PR 257

PR Paid Search Agency Marketing Analytics Tools SERP 257

Marketing Insider Group

APRIL 6, 2021

Have you noticed a theme throughout this article? High-quality content will catch people’s attention and help you rank higher on the SERPs (search engine results pages). You can make their experience unique and engaging to keep them up to date and invested in your business. Make Life Easier for Your Customers. Consistency is key.

Top of Funnel 363

Top of Funnel Work Management Marketing Management Content Marketing 363

Marketing Insider Group

APRIL 25, 2023

Since November of 2020, CNET , a tech news site owned by Red Ventures, has been quietly publishing low-quality articles written by AI tools. This really hones in on the “authoritativeness” and “trustworthiness” of E-E-A-T, positioning your content to offer value to readers and perform well on SERPs.

Google 314

Google Generation Guidelines High Quality Lead 314

Marketing Insider Group

AUGUST 15, 2023

This new information is what we call “fresh content” This could be anything like: Brand-new blog posts Articles News updates Revised landing pages According to Search Engine Journal, 49% of marketing professionals deemed organic search as their most profitable marketing channel. Add new information.

SEO 246

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 246

Marketing Insider Group

SEPTEMBER 27, 2021

For example, OptinMonster reports that articles with videos get 94% more views than those that are text-only and video content is 50 times more likely to drive organic search traffic than plain text. For example, share your blog posts on social media platforms, or highlight your newest article as the headline of your email newsletter.

Top of Funnel 361

Top of Funnel Marketing & Strategy Content Lead Scoring 361

Marketing Insider Group

JUNE 3, 2024

If your content doesn’t line up with what Google wants to see, you could see your SERP ranking plummet. Regularly review and update your articles to ensure they provide the latest information and insights. While these updates might seem daunting, they present a valuable opportunity for improvement and growth.

Google 296

Google High Quality Lead Search Marketing SEO 296

Contently

FEBRUARY 14, 2023

To understand how intent optimizes for SEO , you must first understand that SEO ensures your content includes the right keywords, multimedia, and other components, so the link to your content shows up in search engines and their algorithms rank your content higher on the search engine result page (SERP).

Intent 211

Intent Optimization Google SERP 211

Marketing Insider Group

JULY 29, 2020

SERP Improvement and Sales Collaboration. You can read dozens of books and thousands of articles on how to improve SEO effectively , but for now, stick to what comes after SEO success: calculating the value of improving your presence on search engine results pages.

Top of Funnel 279

Top of Funnel ROI Lead Ranking Lead Scoring 279

Contently

FEBRUARY 3, 2022

These are the main approaches they take when producing and promoting organic content to win traffic and leads: Create super-long, keyword-dense, information-packed articles with tables, images, and external high domain authority links. Make sure to place the contact form above the fold. Target lower-competition, higher-volume keywords.

Lead Generation 215

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 215

Marketing Insider Group

JANUARY 19, 2021

The top-performing articles online are long ( over 3,000 words ). But they get three times the traffic, four times the shares, and three-and-a-half times the backlinks of average-length articles (901-1200 words). Build a foundation of quality, authoritative content to rank higher on SERPs. Build trust and loyalty.

Lead Ranking 363

Lead Ranking Content Marketing Marketing Agencies 2 Planning 363

Hinge Marketing

JUNE 30, 2021

SEO is the practice of drawing more visitors to your website by moving up the search engine results pages (SERPs). Articles you’ve written for online publications . Articles featuring you, your business, your analysis, opinions, links to your website. What is SEO? . Online/offline reviews and recommendations. …and more.

PR 174

PR SEO Webinar Metrics Media 174

Marketing Insider Group

MARCH 2, 2021

She clicks on an article called “11 Benefits of Outsourcing Your Content Creation.”. Include things like average search engine results page (SERP) position, monthly traffic and leads, and click-through rate (CTR). Closely analyze the top webpages or blog articles to see what the business has done well and what you could do better.

Analysis 359

Analysis Top of Funnel Work Management Lead Scoring 359

Marketing Insider Group

JANUARY 8, 2024

Our request to the AI is specific: generate an outline based on analyzing the keyword and assessing the top 5 Search Engine Results Pages (SERPs) for that keyword. Idea Generator: Generates creative content ideas and topics, sparking inspiration for new and engaging articles or posts.

Marketing AI 317

Marketing AI Ethics Content User-Generated Content 317

Contently

APRIL 12, 2023

When it comes to boosting your organic search visibility, creating content for search engine result pages (or SERPs) is essential. Meanwhile, news organizations will leverage — you guessed it — “Article” schemas, so their top stories will appear like this: 2. Use a schema markup generator. The result?

CMS Development 146

CMS Development SERP Click Rate Paid Search Agency 146