Marketing Insider Group

JULY 24, 2024

This article will explore ten essential content marketing benchmarks that will guide you through the complexities of digital marketing. 3) Lead Generation Generating leads through content marketing is essential for turning interested visitors into potential customers.

Advertising Benchmark 301

Advertising Benchmark Content Marketing Lead Ranking Lead Scoring 301

Webbiquity

APRIL 8, 2025

It has to be: High-value (it answers questions astutely and completely); Original (it’s not merely derivative of other content, and most definitely is not AI-generated); and Authentic (it comes from the personal expertise and experience of your people, or from primary research). How much faster? According to the St.

Marketing AI 301

Marketing AI Paid Content Optimization Lock-In 301

Marketing Insider Group

SEPTEMBER 3, 2024

This article presents a giant compendium of digital marketing checklists, guiding you through every key aspect of the field so you can confidently navigate your marketing journey and achieve success. Linking to related content improves the user experience and helps search engines crawl your site. Content Marketing Checklist 1.

Paid Content 303

Paid Content Planning Work Management PPC 303

Marketing Insider Group

JANUARY 6, 2025

Fresh, relevant content consistently improves SEO performance and draws in users looking for answers. User intent plays a big role here. How Blog Writing Supports Lead Generation Every blog post creates an opportunity to bring visitors further into your sales funnel. Staying responsive keeps your content relevant and engaging.

Inbound Marketing 298

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 298

Marketing Insider Group

AUGUST 27, 2024

This article explains how to market a manufacturing company in 2024, guiding you through innovative strategies that work in this sector. Your website must be user-friendly and mobile-responsive, ensuring a smooth experience for visitors on any device. The manufacturing space will have an estimated output of $35.2

Paid Search Agency 312

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 312

Webbiquity

JULY 23, 2024

generates blog posts and articles in minutes. Once you have a draft, you can easily edit AI-generated text to ensure it meets your brand’s standards and voice. . #2 2 Automate and Personalize Product Demos Product demos are crucial for lead generation and the overall sales process for B2B companies. For instance, Copy.ai

Lead Ranking 297

Lead Ranking Lead Scoring B2B Marketing Marketing & Strategy 297

Marketing Insider Group

AUGUST 5, 2024

That’s why in this article, we’re covering key metrics that can transform your paid media efforts from guesswork into a fine-tuned strategy. Return on Ad Spend (ROAS) ROAS measures the revenue generated for every dollar spent on advertising. Analyzing paid media performance isn’t just a good idea; it’s essential.

Cost Per Click 321

Cost Per Click Marketing Agencies 2 Advertising Agencies ROAS 321

Marketing Insider Group

NOVEMBER 19, 2024

SEO-friendly website design brings together visual appeal and search engine function, helping you rank well while delivering an excellent user experience. This article explores how SEO and web design can (and should) work in tandem to improve results. User experience elements like mobile-friendliness and fast load times boost SEO.

Design 237

Design SEO Lead Ranking Lead Scoring 237

Marketing Insider Group

FEBRUARY 17, 2025

Image Source Unlike short-tail keywords, which are broad and highly competitive, long-tail keywords cater to niche markets, aligning closely with user intent. This article explores the benefits of using long-tail keywords as part of your overall keyword strategy. Another benefit is how these phrases align with user intent.

Long Tail Marketing 256

Long Tail Marketing Keywords SEO Marketing & Strategy 256

Marketing Insider Group

JANUARY 14, 2025

This article will take you through some basics, like conducting audience research, segmenting your audience, and implementing actionable strategies to target potential customers. For instance, LinkedIn is ideal for reaching professionals and B2B audiences, while TikTok appeals to younger generations with short, entertaining videos.

Social Media 303

Social Media Media Psychographics B2B Thought Leadership 303

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. Diversify mediums across thought leadership articles, case studies, how-to videos , webinars, and podcasts. Establish clear objectives.

B2B Marketing 232

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 232

Marketing Insider Group

AUGUST 7, 2024

Unlike traditional AI tools, ChatGPT stands out with its ability to understand and generate human-like text, making it incredibly versatile and user-friendly. ChatGPT excels at analyzing large volumes of data, identifying patterns, trends, and anomalies, and generating real-time reports.

Marketing AI 223

Marketing AI Business Marketing Management Paid Search Agency 223

Marketing Insider Group

DECEMBER 3, 2024

Statista estimates suggest there could be over six billion social media users worldwide by 2028, and reaching them could make or break your business. This article will guide you through some tactics for growing a dedicated social media audience. Organic growth is challenging but achievable and rewarding with the right approach.

Social Media 278

Social Media Organization Media Ad Frequency 278

Marketing Insider Group

OCTOBER 23, 2024

AI analyzes user behavior and campaign data in real-time, enabling smarter, more targeted social media strategies. By leveraging AI, marketers can process vast amounts of data at scale, identify patterns in user behavior, and make real-time adjustments to campaigns. This reduces wasted ad spend and increases conversion rates.

Marketing AI 182

Marketing AI Paid Content Social Media Social Marketing 182

Marketing Insider Group

DECEMBER 4, 2024

Find content that has generated backlinks. Identify articles that have led to user engagement or conversions. By updating or reformatting these articles, you enhance their value while creating more engagement opportunities. For example, transform a long-form article into an infographic, video, or podcast episode.

Content 189

Content Lead Ranking Lead Scoring Statistics 189

Marketing Insider Group

FEBRUARY 3, 2025

For instance, if the focus is lead generation, your blog should provide helpful resources that encourage sign-ups. Publishing frequent but shallow articles erodes trust. Highlighting reader contributions, such as user-generated content or insights, deepens their connection to your platform.

Webinar Metrics 260

Webinar Metrics Ad Building Marketing & Strategy B2B Thought Leadership 260

Webbiquity

NOVEMBER 23, 2024

Earning a higher number of user interactions helps to maximize your visibility on this platform. If you can establish a profile that consistently captures this, more Instagram users will want to be connected with your material. Contributed post. One key measure of engagement is Instagram Likes.

Best Practices 244

Best Practices Social Media Storytelling User-Generated Content 244

Marketing Insider Group

DECEMBER 30, 2024

Statista reports that Facebook alone has over 2 billion daily active users , and reaching those people could be what propels your organization forward. This article explains how social signals influence SEO and the benefits of aligning these strategies. But what happens when SEO and social media combine forces?

Social Media 173

Social Media Planning SEO Media 173

Marketing Insider Group

FEBRUARY 10, 2025

According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker. This article examines the top CRM strategies that can transform customer retention efforts and set you up for success in 2025 and beyond.

CRM 240

CRM Enterprise Management Marketing Management Marketing & Strategy 240

Marketing Insider Group

AUGUST 5, 2024

Over the past couple of years, bloggers, search optimizers, and marketers have tried to harness the power of generative AI for creating content and promoting themselves. This is important from both a user experience standpoint and a technical standpoint. Why is this the case? It’s your space, after all. Why is this the case?

Content 182

Content Opinions User-Generated Content Blogger 182

Marketing Insider Group

NOVEMBER 6, 2024

According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023. This article explores the future of paid media advertising, focusing on trends to watch in 2025. That number should continue growing in the years to come.

Paid Content 173

Paid Content Advertising Agencies Advertisements Advertising 173

Webbiquity

MARCH 18, 2025

AI Tools Can’t Replace Human Writers While any of these AI models can be helpful for tasks like research, ideation, or even generated partial rough drafts, none of them should be used to produce final copy. As explained in this article , “Generative-AI (genAI) tools are fundamentally sequence-prediction machines.

Marketing AI 161

Marketing AI Work Management Blogger Training 161

Martech

AUGUST 22, 2024

Content marketing Most marketers start off using generative AI to help produce content in the form of blogs, emails, social media posts and other copywriting. There’s nothing wrong with using generative AI to create marketing copy. But remember, generative AI predicts an answer based on what has already been written about a subject.

Marketing AI 138

Marketing AI Copywriting Paid Search Agency User-Generated Content 138

Tomorrow People

SEPTEMBER 2, 2024

This article dives into why such a strategy is essential and details the key elements of an effective one. If your product is software, you may choose to create eGuides, webinar decks and articles to resolve underlying questions and demonstrate how potential buyers can use your product to advance their goals. number of users/day, etc.)

Webinar Metrics 156

Webinar Metrics Product Marketing & Strategy Marketing Automation Services 156

Marketing Insider Group

JANUARY 29, 2025

In this article, we share what you need to know about CRM and marketing automation integration, key features, and proven implementation strategies for building lasting customer relationships. The customer journey involves several stages that take your users from potential buyers to loyal and repeat customers.

Marketing Automation Services 182

Marketing Automation Services Marketing Automation CRM Automation 182

WordAgents

APRIL 10, 2025

This article will examine how the numbers play out over time. 61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative. For example, a top-ranking article targeting best IT asset management tools for enterprises can draw hundreds of qualified monthly visits for years.

Cost per Acquisition 195

Cost per Acquisition Cost per Lead Paid Search Agency SEO 195

Martech

SEPTEMBER 26, 2024

This year’s Dreamforce and Inbound user conferences were all about AI agents. The reason for the similarity between Dreamforce and Inbound is the similarities between the various generative AI models. Here’s an example: I mostly use AI to generate summaries of articles to post on LinkedIn. Yes, they can do that.

Marketing AI 129

Marketing AI Hubspot User-Generated Content Pricing 129

Martech

JULY 10, 2024

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. Recent advancements in generative AI and tools like ChatGPT have marketers asking how to prove ROI and measure success. I wish it were that simple when it comes to AI.

Marketing AI 130

Marketing AI Generation Work Management Marketing Management 130

Webbiquity

AUGUST 19, 2024

Image credit: PhotoMIX Company on Pexels Effectively managing the B2B marketing funnel can be complicated, but this article will help you through it all—from assessing ROI to nurturing leads with tailored content and more. This means that the leads you generate are qualified and will be more likely to become customers.

Top of Funnel 183

Top of Funnel Marketing Funnels B2B Sales Paid Content 183

Marketing Insider Group

APRIL 15, 2025

Sponsored Content: Articles and influencer partnerships can help spark interest. Remarketing Ads: Re-engage users who visited your site but didnt take action. Paid Media Tactics: Retargeting Ads: Deliver reminders to users who abandoned their shopping carts. Comparison Ads: Show how your product stacks up against competitors.

Paid Content 162

Paid Content Funnel Advertising Top of Funnel Marketing Funnels 162

Marketing Insider Group

SEPTEMBER 24, 2024

There are more than three billion active monthly users on Facebook alone, and learning how to become a good social media marketer means connecting with a chunk of those people. Image Source This article examines 12 essential traits that can help you survive and excel in the competitive world of social media marketing.

Social Marketing 195

Social Marketing Planning Work Management Marketing Analytics Tools 195

Sprout Social

JANUARY 29, 2025

The role of AI in content marketing AI is set to play an integral part in almost all aspects of content marketing, even as misconceptions abound that AI is mainly for generating content. Content creation A 2024 global survey revealed that 42% of marketers use AI tools daily or weekly for writing or generating content.

Content Marketing 131

Content Marketing Planning Work Management Paid Search Agency 131

Oktopost

AUGUST 12, 2024

The platform has over 1 billion users globally, with approximately 260 million monthly active users. This level of engagement underscores LinkedIn’s role as a powerhouse for professional networking, recruitment, and lead generation. Of these, about 40% engage with LinkedIn weekly. The question isn’t whether you have the time.

Linkedin 118

Linkedin Advertising Channels B2B Thought Leadership B2B 118

Martech

AUGUST 27, 2024

Harnessing machine learning and generative AI for marketing success Machine learning techniques that have been around for a while consistently deliver impressive results. Generative AI is equally disruptive, allowing marketers to: Perform data discovery : Use AI to uncover insights and trends within your data.

Marketing AI 125

Marketing AI Enterprise Management Work Management Lead Ranking 125

Martech

APRIL 24, 2025

That’s when it expects to generate about $2 billion in cash on $125 billion in revenue — putting the companys sales around the current level of Nvidia and Meta. The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising.

Marketing AI 105

Marketing AI Peer-to-peer Forecasting User-Generated Content 105

Martech

JANUARY 16, 2025

ChatGPT, Claude, Co-pilot and even Google offer an AI search version available to most users. Dig deeper: Googles search market share falls below 90% for first time since 2015 How AI tools are changing user behavior The new capabilities and changing user behaviors create a potential warning about the risk of relying on AI.

Marketing AI 128

Marketing AI Trust Marketing Planning Amazon 128

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. Social media SEO is more about how well your content engages and aligns with user intent within a platforms ecosystem.

Social Media 116

Social Media SEO Media Lead Ranking 116