Martech

MAY 7, 2024

the long tail of martech seems to be here to stay. In the past seven years, the contribution of small long-tail tools hovered around 50%. The post Martech’s long tail: Countless tiny atoms appeared first on MarTech. What surrounds them might be atoms; often tiny atoms; often a lot of them.

Long Tail Marketing 115

Long Tail Marketing Vendors Distribution Course 115

Marketing Insider Group

FEBRUARY 3, 2025

Long-tail keywords often perform well, as they reflect specific queries and attract focused traffic. Image source Keyword Research and SEO Alignment Keywords are the bridge between what your audience searches for and the content you provide. SEO goes beyond keywords.

Webinar Metrics 260

Webinar Metrics Ad Building Marketing & Strategy B2B Thought Leadership 260

Martech

MAY 15, 2024

When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. If you don’t track your results long after your campaign ends, you’re more likely to under-report your successes! It’s easy to see why search dominates the long-tail concept, though.

Long Tail Marketing 126

Long Tail Marketing Case Studies Case Study Studies 126

Marketing Insider Group

NOVEMBER 12, 2024

Aim for a mix of short-tail and long-tail keywords to reach a broader audience. Identifying relevant keywords allows you to align your content with users’ search intent. Utilize tools like Google Keyword Planner, Ahrefs, or SEMrush to find high-traffic keywords related to your niche.

Lead Ranking 290

Lead Ranking Lead Scoring SEO Marketing & Strategy 290

Marketing Insider Group

FEBRUARY 4, 2025

” Implementing long-tail keywords reflecting user queries can elevate a sites position in voice-driven search results. Local businesses benefit from optimizing for voice, as many users search for services or products nearby using commands like “find a coffee shop near me.”

Marketing AI 245

Marketing AI Trends SEO Dwell 245

Search Engine Journal

JULY 19, 2021

Here's how to find long-tail keywords and use them to your advantage. The post Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords appeared first on Search Engine Journal. Learn the benefits of using highly targeted search terms packed with intent.

Long Tail Marketing 135

Long Tail Marketing Keywords Intent SEO 135

Webbiquity

APRIL 15, 2025

Optimize for long-tail keywords. Target conversational and specific long-tail keywords that match user intent. Make sure it genuinely addresses users’ questions and needs. Utilize structured data. This helps search engines can better comprehend your content’s context.

Marketing AI 141

Marketing AI SEO Long Tail Marketing Advertising Agencies 141

Ahrefs

JANUARY 15, 2023

Thanks to their low popularity, they’re often less competitive and easier to rank for than short-tail keywords. In this guide, you’ll learn how to find long-tail keywords using five main tools. This makes them an excellent target for new websites. … Read more ›

Long Tail Marketing 109

Long Tail Marketing Keywords Tools Generation 109

Webbiquity

NOVEMBER 23, 2020

Long Tail Pro. Find long-tail keywords in minutes, to help your pages rank higher in Google. Long Tail Pro helps you easily find less competitive keywords that can get you tons of high-converting online traffic regardless of your market space. The Dates: now through November 27 (for new users).

Marketing Automation Services 258

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 258

WordAgents

APRIL 10, 2025

SEO often targets long-tail keywords tied to specific pain points or buyer stages. SEO Traffic in B2B Organic traffic from SEO builds slowly but grows over time. It rewards consistency. Companies that publish 11-16 blog posts per month see 3.5x more traffic than those that publish fewer than four.

Cost per Acquisition 195

Cost per Acquisition Cost per Lead Paid Search Agency SEO 195

Marketing Insider Group

MARCH 15, 2023

Key Takeaways: You must meet your audience’s needs by targeting your ideal customers, publishing information on the correct topics, and using effective long-tail keywords. Use Tailored Long-Tail Keywords A company that sells bicycles will struggle to compete for rankings by only focusing on the broad keyword of “bicycles.”

Ideal Customer Profiles 344

Ideal Customer Profiles SEO Long Tail Marketing Effectiveness 344

Webbiquity

APRIL 2, 2019

Long-Tail Keywords Perform Best. Long-Tail Keywords Dominate Searches. Fact : Long-Tail (4 words or longer) keywords account for 70% of ALL Google searches and convert 2.5x Content built around long-tail keywords is much more likely to convert. #5. Mobile Friendliness. Content Length.

Lead Ranking 265

Lead Ranking Lead Scoring Long Tail Marketing SEO 265

chiefmartech

OCTOBER 22, 2023

If we draw a graph of martech companies by their scale — measured by revenue and/or install base — it would be a quintessential “long tail” distribution, like the illustration above. And then there’s the long tail. So why do people launch long tail martech ventures?

Long Tail Marketing 113

Long Tail Marketing Product Verticals Marketing & Strategy 113

Marketing Insider Group

OCTOBER 6, 2020

Here we can search “thought leadership” and filter by autocomplete to see a nice list: You’ve probably heard 30 times by now that you NEED to choose long-tail keywords over short-tail ones for several reasons. Take it a step further by choosing one long-tail keyword just to structure your content and tell Google what it’s about.

Keywords 363

Keywords B2B Thought Leadership Long Tail Marketing Thought Leadership 363

The Point

DECEMBER 30, 2024

Develop Long-Tail Nurture Campaigns Its a fact of life in business that not every lead is ready to buy, or even ready to talk to sales. A well-crafted email sequence that responds immediately to new leads can have a dramatic effect on the rate at which those same leads ultimately engage with sales.

Lead Ranking 167

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Sales Qualified Leads 167

Marketing Insider Group

JUNE 21, 2021

Follow good optimization practices, such as using long-tail keywords and incorporating images, videos, and infographics. Consider Long-tail Keywords: To get the biggest impact from your focus keywords, use long-tail keywords. A well-written ultimate guide can showcase your industry expertise.

Thought Leadership 336

Thought Leadership Long Tail Marketing Statistics Marketing Management 336

Navigate the Channel

OCTOBER 17, 2024

Marketers will need to focus on conversational keywords and long-tail phrases to ensure their content ranks well in voice searches. With the widespread adoption of voice-activated devices like smart speakers and virtual assistants, optimizing for voice search is no longer optional.

Search Marketing 123

Search Marketing Marketing AI Long Tail Marketing Privacy 123

Martech

AUGUST 22, 2024

Dig deeper: Why you should track your email’s long tail to measure success (plus a case study) Email: Business email address Sign me up! For now, implement the above recommendations and stay in close contact with trusted resources who can advise you on the best way forward. Processing.

Long Tail Marketing 123

Long Tail Marketing Open Rate Click Rate Case Studies 123

Marketing Insider Group

MARCH 7, 2021

Keyword Tool gives you 750+ long-tail keyword suggestions based on the term you search for. Keyword Finder helps you find long tail, low competition keywords to guide your content marketing plans. Keep in mind that free users only get 10 queries though. keywordtool.io

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Animalz blog

DECEMBER 5, 2024

He called this “The Long Tail” in a 2004 WIRED article , which was later turned into a book (you notice the pattern here? ). The Long Tail explains the effects and possibilities of digital economics. “ Should You Invest in the Long Tail?

Long Tail Marketing 109

Long Tail Marketing Work Management Startups Marketing Management 109

Webbiquity

OCTOBER 21, 2022

A good copywriter knows how to select main keywords and separate long-tail keywords. Pick the Correct Keywords. Keyword research and selecting the right keywords to embed in your content are crucial. Target keywords often have a lot of competition. Assessment of what keywords to pick will ultimately decide the ranking on Google.

Copywriting 340

Copywriting Rules SEO Lead Ranking 340

Marketing Insider Group

MARCH 30, 2020

Common ways to optimize your webpages include: Incorporate long-tail keywords. Also, take a hard look at why your high-performing pages are doing as well as they are: Is it simply the topic? Length of content? Graphics or imagery? Is the page being shown in Google’s featured snippet? Add low-hanging-fruit keywords. Update copy monthly.

Paid Social Agency 348

Paid Social Agency Paid Search Agency SEO Lead Scoring 348

Marketing Insider Group

FEBRUARY 22, 2021

Content plays the long game. You start small with low-volume, low-competition, long-tail keywords. SEO is tough because you need traffic to prove to Google that your content is worth showing in search results, but you can’t earn sustainable traffic without ranking in the results either.

Domain 363

Domain Long Tail Marketing Content Keywords 363

Brightedge

MARCH 21, 2025

Learn what longtail keywords are and how to win them here Why are Long Tail Keywords Important? A long tail keyword is a phrase that is generally made from three to five words. With long tail keywords, you are able to attract more high-quality traffic to your website which is more likely to lead to conversions.

Keywords 59

Keywords Long Tail Marketing SEO Marketing & Strategy 59

KoMarketing Associates

MARCH 22, 2018

Target Long Tail and Specific Keywords. In most cases, if you target long tail keywords in traditional search campaigns, you’ll find low search volume and little traction. Running DSA campaigns along with traditional search campaigns can help you capture queries that aren’t necessarily on your radar.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

Adobe Experience Cloud Blog

JANUARY 9, 2020

Most voice searches are long-tail keywords, and therefore contain more specifics to what people are searching. Tip #5: Long-Tail Keyword Research. As discussed, when focusing on voice search, long-tail keywords are your best bet to gain market share of the featured snippet and show up in Google’s prime time spots.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Marketing Insider Group

MAY 24, 2023

This tip can help you uncover more ideas for long-tail keywords. In other words, this symbol works like a wildcard when playing cards; it can represent anything you want. Use the wildcard in an advanced Google search to discover multiple variations of a phrase.

Search Marketing 351

Search Marketing Google Tips Optimization 351

Webbiquity

APRIL 13, 2022

Generally speaking, you’ll target more long-tail, highly specific, low-volume search phrases, as you’re trying to appeal to a narrow, specialized audience. Affiliate sales support independent publishing. Many of the keywords you target won’t look like B2C SEO keywords.

SEO 312

SEO Marketing Websites B2B Marketing & Strategy 312

Webbiquity

MARCH 30, 2021

Consequently, there’s been a strong emphasis on the use and optimization of long-tail keywords recently. This is because long-tail keywords more closely reflect normal speech patterns. With strong underlying links between SEO and voice assistants, voice search can effectively be leveraged for generating local leads.

Lead Generation 274

Lead Generation Marketing Automation Services Trends Lead Scoring 274

Marketing Insider Group

JANUARY 2, 2024

Detailed Keyword Research Prioritize long-tail keywords that align with the needs and queries of B2B buyers. Lower competition for highly specialized keywords allows businesses to attain higher visibility among a more relevant audience, thus maximizing the chances of conversion.

SEO 311

SEO B2B Work Management Long Tail Marketing 311

Marketing Insider Group

JANUARY 23, 2023

Include low-difficulty, long tail keywords in your content that are tailored to the needs and interests of your target audience. The more content you have, the more likely it is that your audience will find you on SERPs. Before posting content, first make sure your website is well-structured and optimized to rank for keywords.

B2B Thought Leadership 338

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 338

sagefrog

OCTOBER 29, 2024

Integrate Long-Tail Keywords Long-tail keywords — longer, specific phrases — align closely with the nuanced, detailed queries users might input. Long-tail keywords also often represent niche or particular user needs.

Optimization 64

Optimization Generation Long Tail Marketing User-Generated Content 64

Oktopost

AUGUST 1, 2024

With the continuous rise of voice assistants in 2024, businesses like yours must focus on optimizing their content for conversational, long-tail keywords that mimic natural language queries. Siri isn’t alone—Alexa and Google Assistant are equally popular.

Lead Generation 118

Lead Generation Lead Ranking Lead Scoring Top of Funnel 118

Webbiquity

DECEMBER 4, 2019

Use Long-Tail Keywords in your Content. Instead, focus your efforts on moderately popular long-tail keywords with less competition as this will increase your chances of ranking on page one. To maximize traffic to your website, include relevant images, ideally including people’s faces. Perfect your On-Page SEO.

Traffic 162

Traffic Long Tail Marketing Marketing Websites Tips 162

Marketing Insider Group

APRIL 4, 2023

Also apply practical suggestions, such as using the correct long-tail keywords with proper placement. For the technical stuff, you need to hire a pro that makes your website run in a way that pleases the ever-changing algorithm. For your content, focus on making high-quality material that you tailor for human beings.

Inbound Marketing 326

Inbound Marketing Examples Campaigns Planning 326

Marketing Insider Group

JULY 3, 2023

Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. Pay attention to the history of a subject and see if it has a tendency to spike seasonally. You can use that intel to help you build a content calendar for the year. Image Source 2.

Trends 325

Trends Marketing AI Lead Scoring Lead Ranking 325

Marketing Insider Group

JUNE 26, 2023

You need long-tail keywords with natural and strategic placement. A Lack of Quality SEO High-quality search engine optimization is becoming more of a refined art and not just something you can toss into your content as an afterthought. For example, content can’t just have keywords. Unfortunately, AI can’t yet deliver on that.

Marketing AI 325

Marketing AI Ethics Long Tail Marketing Opt-out 325