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Listen to the Signals to Enhance Your Strategic Planning

Vision Edge Marketing

Secure Powerful Strategic Foresight by Watching Weak and Strong Signals A crucial component of strategic planning is strategic foresight , which focuses on how organizations gather and process information about their future operating environment. Reliable, high-quality data enables organizations to discern genuine trends from noise.

Planning 326
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Why Content Design Is a Thing Now

Marketing Insider Group

Over 53% of engagement comes from organic search, so creating content your readers want to interact with is vital to your success. Content design prioritizes the needs and preferences of the audience, leading to higher satisfaction and engagement. This increased visibility leads to more organic traffic and broader reach.

Design 314
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The Role of Reporting & Analytics in Modern CRM Systems

Marketing Insider Group

These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all sizes. Image Source You can use CRM reporting to track sales performance and identify trends, ensuring your organization has the necessary information. What is CRM Reporting?

CRM 288
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The Role of Blog Writing in Inbound Marketing

Marketing Insider Group

Quick Takeaways Blog writing attracts organic traffic by addressing audience questions and optimizing for search engines, boosting visibility and engagement. Strategic calls-to-action and internal links turn blog readers into leads, guiding them through the sales funnel seamlessly. Think of your blog as a conversation.

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Marketing-Led Post-COVID-19 Growth Strategies

When the dust settles, we have a responsibility to turn our shock and grief into fierce determination and lead the charge of responsible, strategic, and sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Getting consensus on how to define “qualified leads”.

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10 Content Marketing Benchmarks to Guide You in 2024

Marketing Insider Group

Monitoring conversion rates, number of leads, and cost per lead helps you determine how much it costs to turn visitors into potential customers. 3) Lead Generation Generating leads through content marketing is essential for turning interested visitors into potential customers.

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Growing Your Audience Organically on Social Media

Marketing Insider Group

Growing your audience organically on social media is all about building genuine connections and lasting engagement without the need for paid ads. Unlike paid growth, which can quickly boost numbers, organic growth develops a loyal and genuinely interested audience. Organic growth also brings a level of stability to your audience base.

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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. Define and agree on “qualified leads”. Prepare your organization for automation with AI. Level up your marketing automation.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate.

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. In this webinar, we’ll cover: How to establish an inbound program that will attract leads. How to secure organizational buy-in (and cooperation!).

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

As a leader in your sales organization, it’s incredibly important to have an accurate picture of your team’s revenue, pipeline, and sales activities in order to deliver results. Quickly find and add information related to accounts, contacts, leads, opportunities, and activities. Master 1:1 sales meetings.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

However, organizations are fighting back - and winning. Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth. B2B organizations struggle with bad data.

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

We were measured by the number of leads we generate. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement.