Marketing Insider Group

JULY 15, 2024

This article will examine why content design deserves your focus and how to use this strategy to elevate your next marketing campaign. Image Source Unlike traditional content creation, which often focuses solely on producing articles or blog posts, content design encompasses a broader spectrum.

Design 310

Design Content Long Tail Marketing Keywords 310

Webbiquity

OCTOBER 8, 2024

Read (and Make Friends with) Relevant Bloggers This is not so much for ideas (you can’t simply steal other topics from other writers) but rather to keep yourself motivated. Buzzsumo helps you find highly engaging articles on any topic. You can also see articles written by journalists or everyone. your fellow blogger) and author.

Blogger 293

Blogger Eye-Tracking Keywords Domain 293

Marketing Insider Group

OCTOBER 16, 2024

This article will inform you of the best B2B social media marketing strategies, offering practical tips on engaging your audience, choosing the right platforms, and creating content that attracts like-minded organizations. Each piece should be well-researched, clear, and relevant to your target market’s needs.

Social Media 293

Social Media Social Marketing B2B Marketing Marketing Strategy 293

Marketing Insider Group

DECEMBER 5, 2022

82% of people say they prefer to read an article that’s based on data vs. a writer’s opinion. By adding relevant questions throughout your content, you’ll continue to keep your audience’s attention. In fact, 82% of people say they prefer to read an article that’s based on data vs. a writer’s opinion. The Magic of Numbers.

Traffic 358

Traffic Copywriting Click Rate Trigger Marketing 358

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. Set your blog URL structure to include the keyword or category name along with the article title. Design an article page wireframe. Reading another blog article. Publish Frequently.

Top of Funnel 361

Top of Funnel Paid Search Agency Companies Marketing Automation Services 361

Marketing Insider Group

APRIL 28, 2021

It’s more about how you use them and related words in an article that’s so helpful to your target market that they share it with their friends and colleagues. If other prominent names in your industry cite your articles in their content, it places you in a position of authority. And it’s not so much the keywords these days.

SEO 361

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 361

Marketing Insider Group

MARCH 15, 2023

Your SEO and content strategy requires that articles have attractive and helpful layouts. While keywords are still a useful part of your SEO and content strategy, don’t tailor your article around a bland discussion of the keyword. Breaking up content with headings and lists makes your articles more palatable to the public.

Ideal Customer Profiles 343

Ideal Customer Profiles SEO Long Tail Marketing Effectiveness 343

Marketing Insider Group

JUNE 5, 2023

In this article, we’re exploring the ins and outs of social media SEO, why it’s so important in 2023, and how to optimize your social media channels to perform. Fine-tune your content marketing strategy and create content that performs well on every marketing channel to stay relevant. Instagram Optimize your profile with keywords.

Social Media 358

Social Media SEO Media Keywords 358

Vision Edge Marketing

OCTOBER 29, 2024

This shift means creating content that is not only keyword-rich but also conversational and contextually relevant to align with how AI processes and delivers information. NLP allows B2B customers, actually everyone, to ask questions as they would in a conversation, which quickly produces contextually relevant and precise answers.

Marketing AI 245

Marketing AI Buy Marketing Analytics Tools Demand 245

Marketing Insider Group

JANUARY 29, 2024

” This prompt sets ChatGPT on a mission to fetch keywords that are not just relevant, but also ripe for fresh content. Analyze the relevance, search volume, and competition for these keywords. “ChatGPT, I need some creative blog post title ideas for articles focusing on leveraging social media for B2B marketing.”

Copywriting 303

Copywriting Optimization Marketing AI FAQ 303

Marketing Insider Group

SEPTEMBER 2, 2024

This article explores six insightful content marketing tests that are simple enough to start using right away. This testing is highly relevant in content marketing, as it helps you understand what resonates with your audience. To test content formats, select a few types that align with your content goals.

Content Marketing 311

Content Marketing Marketing Analytics Tools Click Rate Content 311

Marketing Insider Group

OCTOBER 11, 2021

There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. In this article, I want to show you how to design your company blog for success. Add Recent Articles to Homepage. Create Article Page Template.

Paid Search Agency 350

Paid Search Agency Companies RSS Ad Frequency 350

Marketing Insider Group

MAY 12, 2021

Content marketing can be creating things like blog articles, thought leadership content, videos and vlogs, e-books, webinars, and more. It’s basically just any piece of content that brings either value , entertainment, or some other relevance for the customer or potential buyer. Content marketing is a long-term game.

Work Management 348

Work Management B2B Marketing Marketing Management Budget Programs 348

Webbiquity

OCTOBER 21, 2022

They also know both on-page and off-page SEO and can create articles and blog posts accordingly. The information should be presented clearly, and keywords must be used naturally and strategically throughout an article or blog post. This means that the article or blog post a writer develops should not sound robotic or spun.

Copywriting 340

Copywriting Rules SEO Lead Scoring 340

Marketing Insider Group

JUNE 16, 2021

While Twitter can feel tricky with its tight character limit, it offers many opportunities for businesses to speak out about relevant topics and engage in authentic conversations with followers. Sticking to one or two highly relevant hashtags is a good benchmark to hit. Make sure each one you use is highly relevant.

Social Media 328

Social Media Media Content Linkedin 328

Marketing Insider Group

APRIL 18, 2023

I think you know where this is going… In this article, we’re diving into ClimateTech content marketing done right. Image Source: Watershed Whether it’s a blog post, customer story, or news article, Watershed is posting content consistently to keep their audience engaged. At MIG, we know that’s the key to effective content marketing.

Content Marketing 348

Content Marketing Paid Search Agency Content Marketing & Strategy 348

Marketing Insider Group

JANUARY 21, 2025

In short, readers are more likely to share engaging, relevant, and interesting content within their networks. This article is here to guide you through the process and provide practical tips to create blog content optimized for social media. Write about topics they care about, address their pain points, and offer solutions.

Social Media 270

Social Media Media Content Work Management 270

Marketing Insider Group

OCTOBER 14, 2020

By implementing a retention plan, utilizing employee activation tactics and reading the rest of this article, you’re off to a great start. Find ways to stand apart from your competition by providing relevant, high quality content. Maybe an article of yours went viral, or a verified account gave you a shoutout.

Planning 357

Planning Content Marketing Content Impressions 357

Marketing Insider Group

DECEMBER 1, 2020

After fixing your broken links, go through all your posts and make sure they’re interlinked by adding in-content links to other relevant content. Just because you published it a while ago doesn’t mean that it’s no longer relevant or that new followers wouldn’t be interested in it. Day 5: Fill Out or Update Your Google Business Profile.

SEO 363

SEO Marketing Automation Services Marketing Agencies 2 Paid Search Agency 363

Marketing Insider Group

AUGUST 12, 2024

As you use these tools, try looking for keywords that are relevant to your brand but also have a high search volume. Make a habit of checking relevant blogs, magazines, and newsletters in your niche. Break your content into manageable sections with descriptive subheadings that guide the reader through your article.

Content 312

Content Marketing Budget Creation Terms and Conditions Marketing Budget 312

Marketing Insider Group

DECEMBER 16, 2024

Target high-traffic keywords that competitors rank for but remain relevant to your goals. Approaches to Keyword Analysis Start by using SEMrush or Ahrefs to list keywords your competitors rank for, noting terms with high search volume and relevance. This guide explores tools and techniques to perform a well-rounded competitor analysis!

Analysis 245

Analysis SEO Tools Domain 245

Marketing Insider Group

APRIL 6, 2021

Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. You can fuel the momentum required for customer retention by offering your prospects, leads, and current customers relevant and engaging content at each stage of their buyer’s journeys.

Top of Funnel 363

Top of Funnel Work Management Marketing Management Content Marketing 363

Trade Press Services Newsletter

JULY 11, 2024

Influencers provide a solution by delivering curated, relevant content to a highly targeted audience, enhancing the visibility and impact of marketing messages. Collaborate with influencers to create valuable, relevant, and informative content that is aligned with target audiences’ needs and interests. So, You Want to Be an Influencer?

B2B Marketing 254

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 254

Marketing Insider Group

MARCH 20, 2023

This article of ours on the Top Content Marketing Trends in 2023 ranks on page 1. Create Content Using Relevant Keywords The main goal of SEO content is to rank for target keywords. Create Content Using Relevant Keywords The main goal of SEO content is to rank for target keywords. Here’s an example.

Paid Search Agency 341

Paid Search Agency Paid Content Search Marketing Lead Scoring 341

Marketing Insider Group

FEBRUARY 9, 2021

Setting SMART (specific, measurable, attainable, relevant, timely) goals. You’d trust a company that posts quality, in-depth blog articles every Monday more than a business that publishes articles randomly that range in tone and quality, right? Let’s say you have a blog article that gets consistent traffic and leads.

Content Marketing 363

Content Marketing Planning Paid Search Agency Lead Ranking 363

Marketing Insider Group

APRIL 3, 2023

The Skyscraper Technique is one of the most effective ways to earn relevant links to your high quality content. That’s why we focus on a blog publishing frequency of 1 or 2 articles per week, at around 1,000 words. Take a close look at each top-ranking article and identify the gaps: What key information is missing?

Lead Scoring 293

Lead Scoring Lead Ranking Cost Per Click High Quality Lead 293

Marketing Insider Group

SEPTEMBER 3, 2024

This article presents a giant compendium of digital marketing checklists, guiding you through every key aspect of the field so you can confidently navigate your marketing journey and achieve success. Directory Submissions: Remember to submit your website to relevant online directories.

Paid Content 298

Paid Content Planning Work Management PPC 298

Marketing Insider Group

OCTOBER 3, 2023

So, when writing articles, think about what will truly bring value to your readers (the humans!), Work on the Quality of Your Keywords You can’t have an article on SEO tips without discussing keywords! Remember to use your primary keyword in your article introduction and call to action, as well as regularly throughout your content.

Lead Scoring 326

Lead Scoring Lead Ranking SEO Tips 326

Marketing Insider Group

JUNE 30, 2020

Newsletters can do everything from promote your latest blog post or case study, talk about upcoming seminars or webinars, serve as a mini-article, and more. Use portions of previous work to create a new article or take a snippet and turn it into an image for social media. Guest Posts.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Webbiquity

APRIL 11, 2023

This means using algorithms to search through a large body of content and identify pieces that are most relevant to your audience. For example, if you are looking for articles about artificial intelligence, an AI-driven tool could comb through millions of articles online and deliver only the most relevant ones straight to you.

Marketing AI 326

Marketing AI Curation Content SERP 326

Marketing Insider Group

AUGUST 27, 2024

This article explains how to market a manufacturing company in 2024, guiding you through innovative strategies that work in this sector. Staying attuned to market trends and customer needs ensures that your marketing efforts are relevant and effective. The manufacturing space will have an estimated output of $35.2

Paid Search Agency 307

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 307

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. An example is this study on headlines from Buzzsumo that shows relevant data after analyzing 100 million headlines. It helped the article attract a lot of shares and backlinks. This will help you send relevant emails and offers even in the first email.

Small Business Marketing 309

Small Business Marketing Tactics Business Peer-to-peer 309

Marketing Insider Group

SEPTEMBER 12, 2023

In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing. By integrating AI into content strategies, marketers can gain invaluable insights about their audiences, while the human touch ensures the content stays relevant and resonant. Now, think about distribution and optimization.

Marketing AI 322

Marketing AI Distribution Content Marketing Content 322

Trade Press Services Newsletter

DECEMBER 5, 2024

With free access to actionable articles, case studies, and how-to’s, subscribers receive topical information that helps them stay ahead of the curve. Also, subscribers can customize preferences to receive content relevant to specific roles, industries, or interests. Sign up to receive the industry’s best B2B marketing content.

Marketing AI 269

Marketing AI B2B Marketing Planning B2B Thought Leadership 269

Marketing Insider Group

SEPTEMBER 7, 2021

Even if you know this, a quick Google search for how to make your SaaS blog awesome will lead you to tons of articles with generic SEO recommendations like “focus on keywords” and “develop personas.”. Addressing customer pain points in SaaS blog content shows customers why your solution is relevant for them. Image Source.

Top of Funnel 72

Top of Funnel Product Work Management Marketing & Strategy 72

Marketing Insider Group

NOVEMBER 8, 2022

Sweep your readers off their feet with genuine, relevant content to keep them coming back for more. Use the highest ranking articles to determine which are driving the most ROI and accurately addressing SEO (more on that later, wink-wink). Is there key information missing from this article? Image Source: Groove HQ.

Marketing Budget Creation 353

Marketing Budget Creation Content Marketing Lead Ranking Lead Scoring 353

Marketing Insider Group

AUGUST 5, 2024

That’s why in this article, we’re covering key metrics that can transform your paid media efforts from guesswork into a fine-tuned strategy. A high CTR means your ad is compelling and relevant. Follow relevant blogs, attend webinars , and engage with industry experts to keep your knowledge fresh.

Cost Per Click 317

Cost Per Click Marketing Agencies 2 Advertising Agencies ROAS 317