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The term “opt-in” comes up a lot in online marketing. Single opt-in and double opt-in are two different methods of consent, most often used in relation to email. And in a way, people “opt-in” to your marketing in a variety of ways, including following you on social media. Opt-In Advertising Doesn’t Require Landing Pages. With opt-in advertising, you can generate leads without landing pages. MORE
As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. In exchange for providing a valid email address, brands often send incentives like lead magnets and exclusive deals that are valuable to their subscribers. Slide in. MORE
2020 is going to change the media and advertising landscape in huge ways. In other words, 2020 will be the year that ad-tech trends we’ve seen building for years become a reality for everyone. Learn More: Key Milestones on the Path to Improved Trust in In-App Inventory. MORE
What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? In need of popular support, this Congress may finally take on extensive privacy reform. More importantly, social media is much closer to an opt-in channel than email. On Twitter or G+, the difference between spam and consensual contact is much clearer than it ever has been in email. MORE
Because in B2B campaigns, your content needs to educate people and provide value to them, and you can’t do that in a short span of time. So, if you go in expecting great results after only one email, then be prepared to be sorely disappointed. MORE
Here are a few things to keep in mind as you evolve your lead generation strategy and resolve to generate more leads with more efficiency and better tracking than ever before. The post New Year, New Lead Generation Resolutions appeared first on Opt-Intelligence Blog. MORE
As the implementation date gets closer, most of the B2B marketers are running opt-in email campaigns to gather consent from the prospects in the EU. Many-a-times, the opt-in campaign can be nerve-wracking. In 2014, when Canadian Anti-Spam Law (CASL) was introduced it had similarities with GDPR. Even during that time marketers had conducted opt-in email campaigns whose average opt-in rate was 10-50%, that had around 50 to 90% reduction in their database. MORE
And programmatic display ads’ value doesn’t end when a prospect opts into a first-party relationship with your company. In this post, I’ll look at the best uses of programmatic display advertising after a prospect opts-in to a first-party relationship with your company. MORE
Make the most of it with an opt-in campaign that utilizes third-party sites to generate leads without landing pages on the content your potential leads are already browsing. Your product, service or industry might dictate a lot of your opt-in campaign targeting. Play that up in the copy or tie in an offer that makes party prep a little easier. Make Opt-In Easy. Make your offer clear, and ensure that opt-in is easy. MORE
Luckily, there are steps you can take to activate your email list and improve email engagement through opt-in advertising. Use Opt-In Advertising to Ensure You Don’t Oversend Emails. Something has caused your list to “opt-out” without unsubscribing, and it’s unlikely that more of the same will change their mind. Use Opt-In Advertising to Retarget Inactive Email Addresses. Use Opt-In Advertising to Send A Follow-Up Email Immediately. MORE
GDPR raises the bar to a higher standard of consent for subscribers based in the European Union (EU), meaning how you’ve collected consent from EU subscribers in the past might not be compliant anymore. Get consent from a positive opt-in, not pre-ticked boxes. MORE
Continue reading → The post 14 Ways to Get More Opt-Ins From Your Content appeared first on Content Marketing Institute. You spend a lot of time driving people to your content on your site. But you still don’t know who those visitors are. MORE
It’s been an interesting couple of weeks in the discussion surrounding confirmed opt-in (COI) and the direction that the industry is headed. I wrote about the inevitability of confirmed opt-in becoming the standard at some point in the future. What does it say if you think 75% of your subscribers won’t click a link in an email whose only purpose is to protect your security? MORE
Opt-in advertising is one of the most efficient ways to grow your email list. Double opt-in is a simple way to take opt-in advertising by validating email addresses to maintain a qualified email database full of actionable leads. All they have to do is confirm, or “double opt-in,” and you can begin marketing and lead nurturing efforts right away. It’s a win-win that helps your email list in a number of ways. MORE
Customers get tired of a full inbox and conduct a “spring cleaning” of their email subscriptions, or they sign up for a seasonal reason and opt-out after. With opt-in advertising, you can win those subscribers back and resubscibe email addresses to your list. Opt-in advertising allows you to reach them in a different way and get them back on your email list so you can make use of this known data. Everyone has an unsubscribe list. MORE
But what does quality mean when you’re using opt-in advertising? And is it different with single opt-in vs. double opt-in ? While we’re strong proponents for double opt-in, we recognize that it doesn’t always make sense for every business. Single opt-in offers a lower cost way to generate leads that are a little less qualified, but still a great addition to your database. Double Opt-In Advertising. MORE
One of those approaches is to leverage the email addresses you have on file and try to get more of those folks to opt in for marketing emails. Deciding How to Approach Non-Opted-In Contacts. Opt-out date : Did they opt out right away or after a period of time? MORE
On May 25 all the countries within the European Union were supposed to enact a directive requiring anyone doing business in the region to get opt-in permission to track consumers online. Digital Marketing b2b marketing cookies EU EU privacy directive EU regulations European Union explicit opt-in Google Analytics online marketing online tracking opt-in privacy UK UK Information Commissioner's Office Vicky Brock MORE
Some interesting discussion at the OTA today focused on how opt-in is changing. One fascinating change is that the “places” where opt-in happens have greatly expanded. It is no longer the case that people are always sitting at their computers when they opt-in. With the proliferation of mobile, opt-in is now everywhere. US Airways then sends a confirmation link to the email address they received in the text message. MORE
As some of you have found out in the worst possible way over the past month, Spamhaus is on a tear. They are simply the most relevant blacklist in existence today. About a month ago, Spamhaus began “listing” senders who were using explicit opt-in (a pretty high standard in email marketing) as a method of address collection. The ONLY way to avoid a Spamhaus listing is to double opt-in/confirmed opt-in all of your email addresses. MORE
Zoom gatherings and online shopping wishlists are the norm, hastening an increasingly digital culture and creating greater competition in email Inboxes and ad marketplaces. Which could easily seem like a way to get lost in the shuffle. That’s where we come in. MORE
by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Candyce Edelen , CEO of PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. Candyce has spent the last 14 years in financial services, particularly in the area of securities trading and investment banking. In this age of information overload, it’s not easy to entice people to sign up for yet another email marketing subscription. MORE
We’ve been in the game for longer than we’d collectively like to admit and, over the years, we’ve built up a world view of email marketing based on our experiences in the industry. Starting with asking ourselves the question: Do I need to use double opt-in for email signups? MORE
You may have found your answer in double opt-in, which is a process that ensures the best experience for your subscribers. Rather than single opt-in, double opt-in offers an extra step in the verification process. How to Set Up Double Opt-In. MORE
Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. You have the only list of people who have opted in to receive email from you. No one opted in with a random list company to receive emails from you. They certainly were not opting in to receive emails from you. MORE
We believe that opt-in lead generation should be the backbone of most advertising plans. But opt-in advertising doesn’t stop with lead generation. And it can work hand in hand with a larger marketing strategy and lead nurturing campaign. Here are three quick ways to activate opt-in advertising across channels and develop a full-funnel, multi-channel approach to opt-in advertising. Retarget Lost Leads With Opt-in Advertising. MORE
It is a direct line of communication with people who have volunteered to hear from you: they subscribed and opted in to marketing messaging, showing that they are receptive to what you have to say. Here are a few tricks to combat email fatigue and maintain email engagement with opt-in advertising. Boost Email Engagement with Opt-In Advertising. Opt-in advertising allows you to target your list, or specific segments of your list, outside of the inbox. MORE
Customers get tired of a full inbox and conduct a “spring cleaning” of their email subscriptions, or they sign up for a seasonal reason and opt-out after. With opt-in advertising, you can win those subscribers back and resubscibe email addresses to your list. Opt-in advertising allows you to reach them in a different way and get them back on your email list so you can make use of this known data. Everyone has an unsubscribe list. MORE
Opt-in advertising isn’t exactly a new concept. In many industries it has become so standard that it’s not often mentioned, simply running along in the background, quietly supplying quality leads. Targeting and delivery capabilities have evolved with technology, but opt-in advertising has continued to be the standard in lead generation. Here are three reasons opt-in advertising matters now more than ever. MORE
Those are all the things a simple opt-in form can help you with. Opt-in forms work and have been working for a very long time. That’s why we have created this blog post that has 8 of the best opt-in form examples. What is an opt-in form? MORE
Through a combination of co-registration advertising and highly targeted winback campaigns , we can develop a data-compliant, opt-in list tailored to your needs. The post Build Your First Party Data NOW To Prepare for a Cookieless Future appeared first on Opt-Intelligence Blog. MORE
Email marketers have shied away from the idea of confirmed opt-in, also known as double opt-in, for a long time now. Given the evolution of email and its current entrenched state in our daily lives, it’s time to take another closer look at this topic. Clear Solution for Delivery Success Confirmed opt-in means the subscriber provides you an email address, then you trigger a confirmation email which they must click to be fully opted-in. MORE
Utilizing opt-in advertising for 100% permissioned leads ensure that you have trackable proof of consent for every email in your database. But you also need to make sure that the database itself is secure and that all data transfers use encrypted methods to protect the data in transit. Opt-in advertising can help maintain data privacy every step of the way. Which means you can start marketing to them quickly and in accordance with all privacy regulations. MORE
And we’ve got the opt-in advertising technology to help them take on that challenge, with great results. This type of opt-in advertising makes it faster and easier for them to join your list, saving you money and increasing your lead pool quickly. Tune in below for more information on opt-in advertising and how it can help you generate leads without landing pages. ?. The post Can You Afford Not To Try Opt-In Advertising? MORE
The European Union's General Data Protection Regulation, GDPR, takes effect on May 25th and is the biggest change to the internet in a generation. Learn about GDPR compliance, and preparing your gated forms to have clear, opt-in consent. EU/UK Forms & Landing Pages GDPR Privacy and cybersecurity MORE
As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. In exchange for providing a valid email address, brands often send incentives like lead magnets and exclusive deals that are valuable to their subscribers. Slide in. MORE
billion monthly active users in 2020, and a wealth of knowledge to go with it. But does it deserve a spot in your marketing plan? Here are three questions to ask yourself before you dive in. Add in testing and targeting variations and Facebook ad creative can be a daunting task. MORE
This includes the information about their current location & intent data, their demographic, psychographic, firmographic & fit-data insights & other information about their research methodologies & the channels opted-in for researching about their buying preferences. Clearly, focusing on real-time marketing data is imperative for marketers to attract customers & convert them to sales in lesser time. MORE
Opt-in Related Topics 
Content Marketing Institute
APRIL 8, 2021
Continue reading → The post 14 Ways to Get More Opt-Ins From Your Content appeared first on Content Marketing Institute. You spend a lot of time driving people to your content on your site. But you still don’t know who those visitors are.
Opt Intelligence
OCTOBER 3, 2018
Opt-in advertising isn’t exactly a new concept. In many industries it has become so standard that it’s not often mentioned, simply running along in the background, quietly supplying quality leads. Targeting and delivery capabilities have evolved with technology, but opt-in advertising has continued to be the standard in lead generation. Here are three reasons opt-in advertising matters now more than ever.
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Opt Intelligence
SEPTEMBER 11, 2019
Opt-in advertising is one of the most efficient ways to grow your email list. Double opt-in is a simple way to take opt-in advertising by validating email addresses to maintain a qualified email database full of actionable leads. All they have to do is confirm, or “double opt-in,” and you can begin marketing and lead nurturing efforts right away. It’s a win-win that helps your email list in a number of ways.
Oracle
SEPTEMBER 21, 2016
Email marketers have shied away from the idea of confirmed opt-in, also known as double opt-in, for a long time now. Given the evolution of email and its current entrenched state in our daily lives, it’s time to take another closer look at this topic. Clear Solution for Delivery Success Confirmed opt-in means the subscriber provides you an email address, then you trigger a confirmation email which they must click to be fully opted-in.
Oracle
DECEMBER 1, 2013
by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Candyce Edelen , CEO of PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. Candyce has spent the last 14 years in financial services, particularly in the area of securities trading and investment banking. In this age of information overload, it’s not easy to entice people to sign up for yet another email marketing subscription.
Opt Intelligence
MAY 2, 2018
But what does quality mean when you’re using opt-in advertising? And is it different with single opt-in vs. double opt-in ? While we’re strong proponents for double opt-in, we recognize that it doesn’t always make sense for every business. Single opt-in offers a lower cost way to generate leads that are a little less qualified, but still a great addition to your database. Double Opt-In Advertising.
Oracle
NOVEMBER 26, 2019
One of those approaches is to leverage the email addresses you have on file and try to get more of those folks to opt in for marketing emails. Deciding How to Approach Non-Opted-In Contacts. Opt-out date : Did they opt out right away or after a period of time?
Oracle
JUNE 24, 2011
On May 25 all the countries within the European Union were supposed to enact a directive requiring anyone doing business in the region to get opt-in permission to track consumers online. Digital Marketing b2b marketing cookies EU EU privacy directive EU regulations European Union explicit opt-in Google Analytics online marketing online tracking opt-in privacy UK UK Information Commissioner's Office Vicky Brock
Opt Intelligence
JULY 30, 2019
Luckily, there are steps you can take to activate your email list and improve email engagement through opt-in advertising. Use Opt-In Advertising to Ensure You Don’t Oversend Emails. Something has caused your list to “opt-out” without unsubscribing, and it’s unlikely that more of the same will change their mind. Use Opt-In Advertising to Retarget Inactive Email Addresses. Use Opt-In Advertising to Send A Follow-Up Email Immediately.
Opt Intelligence
JANUARY 15, 2019
The term “opt-in” comes up a lot in online marketing. Single opt-in and double opt-in are two different methods of consent, most often used in relation to email. And in a way, people “opt-in” to your marketing in a variety of ways, including following you on social media. Opt-In Advertising Doesn’t Require Landing Pages. With opt-in advertising, you can generate leads without landing pages.
Opt Intelligence
JULY 10, 2018
Customers get tired of a full inbox and conduct a “spring cleaning” of their email subscriptions, or they sign up for a seasonal reason and opt-out after. With opt-in advertising, you can win those subscribers back and resubscibe email addresses to your list. Opt-in advertising allows you to reach them in a different way and get them back on your email list so you can make use of this known data. Everyone has an unsubscribe list.
|
Opt Intelligence
MARCH 26, 2019
Utilizing opt-in advertising for 100% permissioned leads ensure that you have trackable proof of consent for every email in your database. But you also need to make sure that the database itself is secure and that all data transfers use encrypted methods to protect the data in transit. Opt-in advertising can help maintain data privacy every step of the way. Which means you can start marketing to them quickly and in accordance with all privacy regulations.
Opt Intelligence
JUNE 13, 2019
We believe that opt-in lead generation should be the backbone of most advertising plans. But opt-in advertising doesn’t stop with lead generation. And it can work hand in hand with a larger marketing strategy and lead nurturing campaign. Here are three quick ways to activate opt-in advertising across channels and develop a full-funnel, multi-channel approach to opt-in advertising. Retarget Lost Leads With Opt-in Advertising.
Mailmunch
JULY 14, 2021
Those are all the things a simple opt-in form can help you with. Opt-in forms work and have been working for a very long time. That’s why we have created this blog post that has 8 of the best opt-in form examples. What is an opt-in form?
Opt Intelligence
JANUARY 29, 2019
And we’ve got the opt-in advertising technology to help them take on that challenge, with great results. This type of opt-in advertising makes it faster and easier for them to join your list, saving you money and increasing your lead pool quickly. Tune in below for more information on opt-in advertising and how it can help you generate leads without landing pages. ?. The post Can You Afford Not To Try Opt-In Advertising?
Hubspot
NOVEMBER 27, 2019
You may have found your answer in double opt-in, which is a process that ensures the best experience for your subscribers. Rather than single opt-in, double opt-in offers an extra step in the verification process. How to Set Up Double Opt-In.
Opt Intelligence
SEPTEMBER 5, 2019
It is a direct line of communication with people who have volunteered to hear from you: they subscribed and opted in to marketing messaging, showing that they are receptive to what you have to say. Here are a few tricks to combat email fatigue and maintain email engagement with opt-in advertising. Boost Email Engagement with Opt-In Advertising. Opt-in advertising allows you to target your list, or specific segments of your list, outside of the inbox.
Litmus
APRIL 22, 2021
We’ve been in the game for longer than we’d collectively like to admit and, over the years, we’ve built up a world view of email marketing based on our experiences in the industry. Starting with asking ourselves the question: Do I need to use double opt-in for email signups?
Oracle
OCTOBER 3, 2016
It’s been an interesting couple of weeks in the discussion surrounding confirmed opt-in (COI) and the direction that the industry is headed. I wrote about the inevitability of confirmed opt-in becoming the standard at some point in the future. What does it say if you think 75% of your subscribers won’t click a link in an email whose only purpose is to protect your security?
Act-On
APRIL 3, 2018
The European Union's General Data Protection Regulation, GDPR, takes effect on May 25th and is the biggest change to the internet in a generation. Learn about GDPR compliance, and preparing your gated forms to have clear, opt-in consent. EU/UK Forms & Landing Pages GDPR Privacy and cybersecurity
Opt Intelligence
SEPTEMBER 28, 2021
Through a combination of co-registration advertising and highly targeted winback campaigns , we can develop a data-compliant, opt-in list tailored to your needs. The post Build Your First Party Data NOW To Prepare for a Cookieless Future appeared first on Opt-Intelligence Blog.
Opt Intelligence
NOVEMBER 19, 2018
Make the most of it with an opt-in campaign that utilizes third-party sites to generate leads without landing pages on the content your potential leads are already browsing. Your product, service or industry might dictate a lot of your opt-in campaign targeting. Play that up in the copy or tie in an offer that makes party prep a little easier. Make Opt-In Easy. Make your offer clear, and ensure that opt-in is easy.
Martech Advisor
JANUARY 6, 2020
2020 is going to change the media and advertising landscape in huge ways. In other words, 2020 will be the year that ad-tech trends we’ve seen building for years become a reality for everyone. Learn More: Key Milestones on the Path to Improved Trust in In-App Inventory.
Oracle
SEPTEMBER 9, 2016
As some of you have found out in the worst possible way over the past month, Spamhaus is on a tear. They are simply the most relevant blacklist in existence today. About a month ago, Spamhaus began “listing” senders who were using explicit opt-in (a pretty high standard in email marketing) as a method of address collection. The ONLY way to avoid a Spamhaus listing is to double opt-in/confirmed opt-in all of your email addresses.
Litmus
MARCH 8, 2021
GDPR raises the bar to a higher standard of consent for subscribers based in the European Union (EU), meaning how you’ve collected consent from EU subscribers in the past might not be compliant anymore. Get consent from a positive opt-in, not pre-ticked boxes.
Opt Intelligence
JUNE 29, 2021
billion monthly active users in 2020, and a wealth of knowledge to go with it. But does it deserve a spot in your marketing plan? Here are three questions to ask yourself before you dive in. Add in testing and targeting variations and Facebook ad creative can be a daunting task.
TrueInfluence
SEPTEMBER 14, 2021
And programmatic display ads’ value doesn’t end when a prospect opts into a first-party relationship with your company. In this post, I’ll look at the best uses of programmatic display advertising after a prospect opts-in to a first-party relationship with your company.
Opt Intelligence
JANUARY 19, 2020
Here are a few things to keep in mind as you evolve your lead generation strategy and resolve to generate more leads with more efficiency and better tracking than ever before. The post New Year, New Lead Generation Resolutions appeared first on Opt-Intelligence Blog.
Marketo
SEPTEMBER 24, 2010
Some interesting discussion at the OTA today focused on how opt-in is changing. One fascinating change is that the “places” where opt-in happens have greatly expanded. It is no longer the case that people are always sitting at their computers when they opt-in. With the proliferation of mobile, opt-in is now everywhere. US Airways then sends a confirmation link to the email address they received in the text message.
SendX
FEBRUARY 21, 2020
Because in B2B campaigns, your content needs to educate people and provide value to them, and you can’t do that in a short span of time. So, if you go in expecting great results after only one email, then be prepared to be sorely disappointed.
Opt Intelligence
NOVEMBER 23, 2020
Zoom gatherings and online shopping wishlists are the norm, hastening an increasingly digital culture and creating greater competition in email Inboxes and ad marketplaces. Which could easily seem like a way to get lost in the shuffle. That’s where we come in.
Digital B2B Marketing
MAY 12, 2014
Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. You have the only list of people who have opted in to receive email from you. No one opted in with a random list company to receive emails from you. They certainly were not opting in to receive emails from you.
Smarte
MAY 23, 2018
As the implementation date gets closer, most of the B2B marketers are running opt-in email campaigns to gather consent from the prospects in the EU. Many-a-times, the opt-in campaign can be nerve-wracking. In 2014, when Canadian Anti-Spam Law (CASL) was introduced it had similarities with GDPR. Even during that time marketers had conducted opt-in email campaigns whose average opt-in rate was 10-50%, that had around 50 to 90% reduction in their database.
ConvertKit
APRIL 10, 2019
As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. In exchange for providing a valid email address, brands often send incentives like lead magnets and exclusive deals that are valuable to their subscribers. Slide in.
ConvertKit
APRIL 10, 2019
As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. In exchange for providing a valid email address, brands often send incentives like lead magnets and exclusive deals that are valuable to their subscribers. Slide in.
Digital B2B Marketing
AUGUST 11, 2011
What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? In need of popular support, this Congress may finally take on extensive privacy reform. More importantly, social media is much closer to an opt-in channel than email. On Twitter or G+, the difference between spam and consensual contact is much clearer than it ever has been in email.
Valasys
MAY 28, 2019
This includes the information about their current location & intent data, their demographic, psychographic, firmographic & fit-data insights & other information about their research methodologies & the channels opted-in for researching about their buying preferences. Clearly, focusing on real-time marketing data is imperative for marketers to attract customers & convert them to sales in lesser time.
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