Why Hasn’t the US Adopted Opt-In? It’s Time for a Rethink.
SEPTEMBER 2, 2016
I have been in the email marketing channel since 2003. In fact, one of my first outings was to the FTC Spam Summit in April of 2003. In 2003 the CAN-SPAM act was passed, and with that law the building blocks were laid for “permission-based email marketing.”