Why Hasn’t the US Adopted Opt-In? It’s Time for a Rethink.


I have been in the email marketing channel since 2003. In fact, one of my first outings was to the FTC Spam Summit in April of 2003. In 2003 the CAN-SPAM act was passed, and with that law the building blocks were laid for “permission-based email marketing.”

Taking Another Look at Confirmed Opt-in Email

Modern Marketing

Email marketers have shied away from the idea of confirmed opt-in, also known as double opt-in, for a long time now. Given the evolution of email and its current entrenched state in our daily lives, it’s time to take another closer look at this topic.

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How to Generate More Opt-ins With Your Email Marketing Campaign

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Candyce Edelen , CEO of PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. A better approach is to send these contacts a friendly note requesting that they opt-in to your communications.

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Why Email Marketers Need To Confront the New Reality of Confirmed Opt-In

Modern Marketing

As some of you have found out in the worst possible way over the past month, Spamhaus is on a tear. They are simply the most relevant blacklist in existence today. The ONLY way to avoid a Spamhaus listing is to double opt-in/confirmed opt-in all of your email addresses.

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Email Marketing: What’s Really the Issue With Confirmed Opt-In?

Modern Marketing

It’s been an interesting couple of weeks in the discussion surrounding confirmed opt-in (COI) and the direction that the industry is headed. I wrote about the inevitability of confirmed opt-in becoming the standard at some point in the future.

The Ultimate Guide to Buying Opt-In Email Lists

Digital B2B Marketing

Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. You have the only list of people who have opted in to receive email from you.

Social Media, Opt-In Marketing, and When Valuable Isn’t Enough

Digital B2B Marketing

What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? In need of popular support, this Congress may finally take on extensive privacy reform.

[Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in

Modern Marketing

On May 25 all the countries within the European Union were supposed to enact a directive requiring anyone doing business in the region to get opt-in permission to track consumers online. by Elle Woulfe | Tweet this What a difference a month makes!

The Problem with Implicit Opt-In For Email Marketing

Modern B2B Marketing

Author: Jon Miller There are legal definitions of spam — in the U.S., In the eyes of consumers, however, the definition of spam can be even broader and less forgiving. An easy way to opt-out. The Definition of Implicit Opt-In. The Risks with Implicit Opt-In.

Five Reasons Why Your Email Gets Blocked


Sending to a large amount of hard bounces, receiving a lot of complaints, hitting spam traps, and getting on a blacklist can all affect your reputation in a negative way. Blog blacklist CAN-Spam CASL Email Deliverability IP reputation opt-in

Build Bigger, Healthier Email Lists with Double Opt-ins and Preference Centers

Marketing Action

To make sure you are growing your lists in a sustainable way, it’s important to understand the difference in growth strategies, as well as the benefits and drawbacks of each. After all, in today’s global economy, that could be any of us. Opting In … and Doubling Down.

Spam Traps and More – Email Deliverability Hot Buttons


Following the recent webinar, Breaking Through the Email Deliverability Barrier with eTrigue and ANNUITAS, the questions just kept coming in on email deliverability and what it means for marketers today. Q: How do you minimize the risk of hitting a Spam Trap in your list? .

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IT buyers are calling for a change in how you market & sell to them on LinkedIn


In fact, two in three are open to connecting with a new vendor and three in four are ready to have a conversation with a new vendor on social media. They want you to work harder to earn their trust and interest before they give you an opt-in and a right to market to them further.

The Definition of an Opt-In Email List [In Under 100 Words]


An opt-in email list is a list of email contacts that you''ve acquired because they''ve voluntarily given you their contact information. Not only do purchased or rented contacts not want to hear from you, but reputable ESPs won''t let you send emails to contacts that aren''t opt-in.

What the New Canadian Anti-Spam Law (CASL) Means for B2B Marketers


Blog Anti-spam law B2B Marketing CASL email and privacy compliance opt-in permission The difference between the United States CAN-SPAM Law and CASL boils down to permission.

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6 Ways To Maximize Your Webinars With Automation Technology

Modern Marketing

Webinars, in particular, are a great tool to connect with your audiences in a meaningful way — on their terms. Match your content to your channel or target your invitations to people who you know have expressed interest in your topic.

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CASL Countdown for B2B Marketers


The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent.

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Should businesses use LinkedIn groups or Slack for prospecting? Part 1


As much as I had hoped that LinkedIn’s changes to groups would have a positive effect, not much has changed in the user experience. And, that’s where Slack is capitalizing on the opportunity, that opening in the niche social media market that no other channel has filled.

Social Media, Opt-In Marketing, and When Valuable Isn’t Enough

Digital B2B Marketing

What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? Social Media cisco Facebook Google intel opt-in social media twitter unsubscribe valueAlthough it may seem absurd, this question is relevant today, and valuable to consider. Here are two ways it might change your marketing.

Email Marketing: All Opt-Ins Are Not Created Equal

Modern B2B Marketing

by Maria Pergolino Often times we, as email marketers, talk about different strategies and tactics to get recipients to ‘opt-in’ for future messages. But, not all opt-ins are created equal. In fact, it’s quite the opposite. Double opt-in – a better choice.

How to Build Your Email List [GUIDE]

Vertical Response

You should provide them something of value in exchange for their email address. . If your business involves physical products that are shipped, you can even include an insert in each package with instructions on how to subscribe to your email list.

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Why a Sign up Form Is a No-Brainer for Email List Growth

Vertical Response

A list of contacts is essential for any business that wants to stay in touch with prospects and customers. In order to fuel continued and sustained list growth it’s a no-brainer to have an email sign up form on your website, blog and your other digital properties like social media sites.

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Everything You Wanted to Know about Email Sign up Forms

Vertical Response

They may also be referred to as email opt-in forms, web forms, webforms, or signup forms. This results in more visits to your website, blog, brick and mortar location, and hopefully more sales. In the top navigation bar (link and/or form).

All Contacts Aren't Created Equal: The Right Ways to Treat Your Email Opt-Ins


First, there's more than one way to opt in to permission-based emails, and different content is required based on how someone has opted-in. And how do you determine what they're interested in? Not every email address is created equal.

Baby Don’t Go – How to Avoid the Dreaded Unsubscribe

Vertical Response

As an avid Sex and the City watcher back in the day, I’ll never forget the episode where Carrie got broken up with via a Post-it note. In this day and age of mass marketing and virtual anonymity, our prospects and customers can be and are sometimes total strangers to us. As a smart business person and marketer, how can you keep your customers in love with your business and engaged in your communications? There has to be something in it for them.

How list management can help drive sales

Vertical Response

In this case, however, conventional wisdom is wrong. In fact, the opposite is often true. When they receive an email that looks like it contains something relevant to them in particular, they’re more likely to open it, read it and take the action you want them to.

4 Things You Should Know About Canada’s Anti-Spam Legislation

Vertical Response

Once the law is in force, it will help to protect Canadians while ensuring that businesses can continue to compete in the global marketplace.” Noyes shared that The Act states your email must comply with these three elements: All email addresses you send to must be permission-based , meaning the subscribers specifically opted-in to receive your communications. Your subject line must pertain to the content in the email.

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Opt-in Everywhere

Modern B2B Marketing

Some interesting discussion at the OTA today focused on how opt-in is changing. One fascinating change is that the “places” where opt-in happens have greatly expanded. It is no longer the case that people are always sitting at their computers when they opt-in.

7 Misconceptions About the New EU Privacy Regulations

Modern Marketing

Nevertheless, the new directive does mean changes for marketers in the EU. With that in mind, we thought we’d clear up some of the common misperceptions around the new regulations. In reality, most of those nations haven’t complied with the directive yet, with only Denmark, Estonia and the UK putting something into place as of the writing of this post. While the news about the directive has been somewhat muted, these regulations have been in the works for a while now.

Screw ROI - Think LOI (Loyal Opt-Ins)

Anything Goes Marketing

Generate Loyal Opt-Ins or LOI There is an article by Stefan Pollard on ClickZ called A Good First Impression Equals Stronger Opt-In Relationship in which he provides some easy tips on how to respond to those people who have signed up for updates from you. If someone has opt-ed in, show then value right away. Don't just think about ROI but also LOI (loyal opt-ins).


10 Social Media Tools That Will Wow Your Followers and Make Them Click

B2B Marketing Insider

Here are our top 10 recommendations for social media tools that will wow your followers and get them to click on your opt-ins. PromoRepublicPromoRepublic recently was rated first place in Product Hunt’s […].

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Mobile App Downloads Are The New Email Opt-in


These alerts could be a message from another user, a breaking news story, a change in the weather, or a notification about the latest sale. When an individual downloads a application, it is a better quality opt-in. to have access to these charts for use in your own presentations.

How to Protect Your Email List Health and Deliverability


Unhealthy email addresses lurking in your list directly impact your revenue, by reducing the number of your emails that make it to your subscriber. To experience optimal deliverability and conversion, identify and deal with all bounces, greylistings, and typos in your list.

5 Stories About EU Privacy Rules: A Daily Roundup

Modern Marketing

by Jesse Noyes | Tweet this Today was enactment day in the European Union, the date when member states were due to roll out the region’s new opt-in privacy requirements for businesses wishing to track consumers’ behavior online with tools like cookies. So in that spirit we thought we’d present a round up of today’s news about the EU privacy directive. ZDNet let us know that businesses in the UK will get some breathing room.

You’ve Got Questions, We’ve Got Answers – Insight from Support

Vertical Response

An unsubscribe is a little more straightforward: someone signed up to receive your messages, then changed their mind for whatever reason and opted to not receive them anymore. To do this, just follow these directions (in your VerticalResponse account): Click Lists up in the blue toolbar. Open the file when you receive it in your inbox, and delete all the columns that aren’t the email addresses you want to remove, as well as the headers, including the header that says “Email.”

Email Anti-Spam Laws Around the World [Infographic]

Vertical Response

In Canada, the law is known as CASL. Subject line has to reflect what’s in the email. Subscribers to your list must be opted-in , not purchased. The last requirement is the one that gets a lot of people, especially in the U.S.

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Email Marketing: The Permission Question and the Deliverability Answer

Modern Marketing

We require an explicit opt-in to communicate with customers. This might be an eye-opener for some senders who have relied on implicit opt-in as the permission method of choice. What are explicit opt-ins?

15 Elements Most Successful Blogs Have in Common


They’re more grounded in tactics than strategy, except in one key sense. That’s where the sign-up boxes come in. In other words, your blog is a soft-sell environment. A very, very soft sell, but that is what’s going on in the background. 12) An email opt-in box.

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Why So Many Email Marketers Are Worried About Spamhaus

Modern Marketing

The talk this week in Deliverability has centered around a rash of Spamhaus listings. We’re in an interesting time right now even with all of the anti-spam talk and regulations that are out there, Spamhaus is interestingly the only real power broker in the blacklisting space.

How to Get into Hot Water With Mobile Marketing

grow - Practical Marketing Solutions

In their eagerness to take advantage of mobile, however, some marketers have gone a bit too far, disregarding certain best practices and legal requirements. Here are some ways to invite a lawsuit if you’re engaging in mobile marketing. However you do it, get people to opt-in.