Why Hasn’t the US Adopted Opt-In? It’s Time for a Rethink.


I have been in the email marketing channel since 2003. In fact, one of my first outings was to the FTC Spam Summit in April of 2003. In 2003 the CAN-SPAM act was passed, and with that law the building blocks were laid for “permission-based email marketing.”

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GDPR Compliance In Action: Opt-In Consent Forms


The European Union's General Data Protection Regulation, GDPR, takes effect on May 25th and is the biggest change to the internet in a generation. Learn about GDPR compliance, and preparing your gated forms to have clear, opt-in consent.

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Taking Another Look at Confirmed Opt-in Email

Modern Marketing

Email marketers have shied away from the idea of confirmed opt-in, also known as double opt-in, for a long time now. Given the evolution of email and its current entrenched state in our daily lives, it’s time to take another closer look at this topic.

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How to Generate More Opt-ins With Your Email Marketing Campaign

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Candyce Edelen , CEO of PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. A better approach is to send these contacts a friendly note requesting that they opt-in to your communications.

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Email Marketing: What’s Really the Issue With Confirmed Opt-In?

Modern Marketing

It’s been an interesting couple of weeks in the discussion surrounding confirmed opt-in (COI) and the direction that the industry is headed. I wrote about the inevitability of confirmed opt-in becoming the standard at some point in the future.

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Why Email Marketers Need To Confront the New Reality of Confirmed Opt-In

Modern Marketing

As some of you have found out in the worst possible way over the past month, Spamhaus is on a tear. They are simply the most relevant blacklist in existence today. The ONLY way to avoid a Spamhaus listing is to double opt-in/confirmed opt-in all of your email addresses.

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[Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in

Modern Marketing

On May 25 all the countries within the European Union were supposed to enact a directive requiring anyone doing business in the region to get opt-in permission to track consumers online. by Elle Woulfe | Tweet this What a difference a month makes!

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Social Media, Opt-In Marketing, and When Valuable Isn’t Enough

Digital B2B Marketing

What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? Social Media cisco Facebook Google intel opt-in social media twitter unsubscribe valueAlthough it may seem absurd, this question is relevant today, and valuable to consider. Here are two ways it might change your marketing.

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The Value of Opt-In Campaigns

Marketing Action

This is why an opt-in email campaign is so vital to ensuring that your emails are reaching the right contacts, the ones who expect to see your messages – and not those who could potentially harm your reputation. What’s an opt-in campaign?

The B2B marketing ironies of our time


I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you.

Spam Traps and More – Email Deliverability Hot Buttons


Following the recent webinar, Breaking Through the Email Deliverability Barrier with eTrigue and ANNUITAS, the questions just kept coming in on email deliverability and what it means for marketers today. Q: How do you minimize the risk of hitting a Spam Trap in your list? .

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The Problem with Implicit Opt-In For Email Marketing

Modern B2B Marketing

Author: Jon Miller There are legal definitions of spam — in the U.S., In the eyes of consumers, however, the definition of spam can be even broader and less forgiving. An easy way to opt-out. The Definition of Implicit Opt-In. The Risks with Implicit Opt-In.

K.I.S.S.: The Most Effective Way to Grow Email Opt-Ins

Modern B2B Marketing

I located the spackle, grabbed a six pack (of batteries), and was in the checkout line in record time. Me: Sounds great, but I don’t have time to fill out the form right now (pointing to my son who was squirming in my arms). 18 characters and 7 numbers later, I was in.

Screw ROI - Think LOI (Loyal Opt-Ins)

Anything Goes Marketing

Generate Loyal Opt-Ins or LOI There is an article by Stefan Pollard on ClickZ called A Good First Impression Equals Stronger Opt-In Relationship in which he provides some easy tips on how to respond to those people who have signed up for updates from you. If someone has opt-ed in, show then value right away. Don't just think about ROI but also LOI (loyal opt-ins).

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Should businesses use LinkedIn groups or Slack for prospecting? Part 1


As much as I had hoped that LinkedIn’s changes to groups would have a positive effect, not much has changed in the user experience. And, that’s where Slack is capitalizing on the opportunity, that opening in the niche social media market that no other channel has filled.

The Definition of an Opt-In Email List [In Under 100 Words]


An opt-in email list is a list of email contacts that you''ve acquired because they''ve voluntarily given you their contact information. Not only do purchased or rented contacts not want to hear from you, but reputable ESPs won''t let you send emails to contacts that aren''t opt-in.

Influencer Marketing: Time to Opt-out of Opt-in Networks | Traackr


Too often marketers are tempted by influencer marketing at the push of a button. Here is why easy influence won’t give your brand authenticity it craves

IT buyers are calling for a change in how you market & sell to them on LinkedIn


In fact, two in three are open to connecting with a new vendor and three in four are ready to have a conversation with a new vendor on social media. They want you to work harder to earn their trust and interest before they give you an opt-in and a right to market to them further.

Build Bigger, Healthier Email Lists with Double Opt-ins and Preference Centers

Marketing Action

To make sure you are growing your lists in a sustainable way, it’s important to understand the difference in growth strategies, as well as the benefits and drawbacks of each. After all, in today’s global economy, that could be any of us. Opting In … and Doubling Down.

CASL Countdown for B2B Marketers


The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent.

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Email Marketing: All Opt-Ins Are Not Created Equal

Modern B2B Marketing

by Maria Pergolino Often times we, as email marketers, talk about different strategies and tactics to get recipients to ‘opt-in’ for future messages. But, not all opt-ins are created equal. In fact, it’s quite the opposite. Double opt-in – a better choice.

Five Reasons Why Your Email Gets Blocked


Sending to a large amount of hard bounces, receiving a lot of complaints, hitting spam traps, and getting on a blacklist can all affect your reputation in a negative way. Blog blacklist CAN-Spam CASL Email Deliverability IP reputation opt-in

Mobile App Downloads Are The New Email Opt-in


These alerts could be a message from another user, a breaking news story, a change in the weather, or a notification about the latest sale. When an individual downloads a application, it is a better quality opt-in. to have access to these charts for use in your own presentations.

What the New Canadian Anti-Spam Law (CASL) Means for B2B Marketers


Blog Anti-spam law B2B Marketing CASL email and privacy compliance opt-in permission The difference between the United States CAN-SPAM Law and CASL boils down to permission.

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All Contacts Aren't Created Equal: The Right Ways to Treat Your Email Opt-Ins


First, there's more than one way to opt in to permission-based emails, and different content is required based on how someone has opted-in. And how do you determine what they're interested in? Not every email address is created equal.

77% of Those Who Entered the Martha Stewart Living Sweepstakes Said YES to Opt-In Offers


Martha Stewart used SnapApp to create a compelling Facebook sweepstakes.

5 Stories About EU Privacy Rules: A Daily Roundup

Modern Marketing

by Jesse Noyes | Tweet this Today was enactment day in the European Union, the date when member states were due to roll out the region’s new opt-in privacy requirements for businesses wishing to track consumers’ behavior online with tools like cookies. So in that spirit we thought we’d present a round up of today’s news about the EU privacy directive. ZDNet let us know that businesses in the UK will get some breathing room.

6 Ways To Maximize Your Webinars With Automation Technology

Modern Marketing

Webinars, in particular, are a great tool to connect with your audiences in a meaningful way — on their terms. Match your content to your channel or target your invitations to people who you know have expressed interest in your topic.

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7 Misconceptions About the New EU Privacy Regulations

Modern Marketing

Nevertheless, the new directive does mean changes for marketers in the EU. With that in mind, we thought we’d clear up some of the common misperceptions around the new regulations. In reality, most of those nations haven’t complied with the directive yet, with only Denmark, Estonia and the UK putting something into place as of the writing of this post. While the news about the directive has been somewhat muted, these regulations have been in the works for a while now.

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. In other words, motivate them to act on your offer now!

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The CMO's Guide to Building an Engaged Customer Community in Four Steps

Tomorrow People

This post reveals how to build and exploit customer engagement, create a targeted opt-in community and, ultimately, monetise your B2B content. Creating relevant and engaging content for your target audience is vital for marketing success.

10 Social Media Tools That Will Wow Your Followers and Make Them Click

Marketing Insider Group

Here are our top 10 recommendations for social media tools that will wow your followers and get them to click on your opt-ins. PromoRepublicPromoRepublic recently was rated first place in Product Hunt’s […].

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5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

The Point

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. Let Visitors Opt-Out of Cookie Tracking.

6 Reasons Why Your Pop-Ups Aren’t Converting (and How to Fix Them)

Marketing Insider Group

There’s nothing more frustrating than taking the time to build and implement a pop-up on your ecommerce store and not experiencing any opt-ins or conversions from your efforts. Before you ditch your pop-up strategy altogether though, it’s worth taking some time to figure out why they aren’t working for you—and there are a number of […]. The post 6 Reasons Why Your Pop-Ups Aren’t Converting (and How to Fix Them) appeared first on Marketing Insider Group. Content Marketing

B2B Sending Volumes & Deliverability Impact Rules


According to a recent post from Marketing Charts, one out of seven US Opt-In emails did not make it to the inbox! Blog B2B Marketing Demand Generation Email best practices Email Deliverability Email sending volumes

How to Protect Your Email List Health and Deliverability


Unhealthy email addresses lurking in your list directly impact your revenue, by reducing the number of your emails that make it to your subscriber. To experience optimal deliverability and conversion, identify and deal with all bounces, greylistings, and typos in your list.

How to Protect Your Email List Health and Deliverability


Unhealthy email addresses lurking in your list directly impact your revenue, by reducing the number of your emails that make it to your subscriber. To experience optimal deliverability and conversion, identify and deal with all bounces, greylistings, and typos in your list.

How to Get Subscribers for Your B2B Email Newsletter [And How Not To]


So in addition to our articles on B2B newsletter strategy and B2B newsletter content ideas, we wanted to give you a toolkit of tactics for how to get more subscribers. There are three common traps people get tangled up in: They attempt to buy subscribers – by buying an email list.

Storming the CASL: Keep Compliant and Hold the Spam


The Vikings who invaded the café in the classic Monty Python sketch sang about it. Canada’s Anti-Spam Law, known commonly by the acronym “CASL,” first went into effect in 2014, but will be fully enforced starting this summer. Visit us at Digimarcon , May 17-19, in Toronto.

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Is Co-Registration a Lead Generation Tactic to Consider?


As marketers and demand generators, we are always researching and looking for new and efficient ways to drive leads into the funnel, in order to follow-up with more content as nurture, or tele-services. The conversion rates of opt-in lists are extremely high.