Resubscribe Email Addresses With Opt-In Advertising

Opt Intelligence

Customers get tired of a full inbox and conduct a “spring cleaning” of their email subscriptions, or they sign up for a seasonal reason and opt-out after. With opt-in advertising, you can win those subscribers back and resubscibe email addresses to your list.

Winback Email Unsubcribes With Opt-In Advertising

Opt Intelligence

Customers get tired of a full inbox and conduct a “spring cleaning” of their email subscriptions, or they sign up for a seasonal reason and opt-out after. With opt-in advertising, you can win those subscribers back and resubscibe email addresses to your list.

Sometimes Single Opt-In Is All You Need

Opt Intelligence

But what does quality mean when you’re using opt-in advertising? And is it different with single opt-in vs. double opt-in ? While we’re strong proponents for double opt-in, we recognize that it doesn’t always make sense for every business.

GDPR Compliance In Action: Opt-In Consent Forms

Act-On

The European Union's General Data Protection Regulation, GDPR, takes effect on May 25th and is the biggest change to the internet in a generation. Learn about GDPR compliance, and preparing your gated forms to have clear, opt-in consent.

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Taking Another Look at Confirmed Opt-in Email

Modern Marketing

Email marketers have shied away from the idea of confirmed opt-in, also known as double opt-in, for a long time now. Given the evolution of email and its current entrenched state in our daily lives, it’s time to take another closer look at this topic.

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Opt-in Everywhere

Modern B2B Marketing

Some interesting discussion at the OTA today focused on how opt-in is changing. One fascinating change is that the “places” where opt-in happens have greatly expanded. It is no longer the case that people are always sitting at their computers when they opt-in.

How to Rebuild Your Email List After GDPR

Opt Intelligence

When it comes to email marketing, this means a sender must have proof of consent for every address they include in their distribution. Didn’t keep your original opt-in records, or maybe used some not-so-white-hat tactics a long time ago? Send An Opt-In Email For Explicit Consent.

Why Facebook’s New Custom Audiences Terms Mean You Need Opt-In

Opt Intelligence

Websites around the world updated their terms in the wake of GDPR, and similar measures are set to follow in the coming years across the country. How can opt-in advertising support Facebook Custom Audience targeting? It’s time to try opt-in advertising.

Social Media, Opt-In Marketing, and When Valuable Isn’t Enough

Digital B2B Marketing

What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? In need of popular support, this Congress may finally take on extensive privacy reform.

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Why Email Marketers Need To Confront the New Reality of Confirmed Opt-In

Modern Marketing

As some of you have found out in the worst possible way over the past month, Spamhaus is on a tear. They are simply the most relevant blacklist in existence today. The ONLY way to avoid a Spamhaus listing is to double opt-in/confirmed opt-in all of your email addresses.

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[Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in

Modern Marketing

On May 25 all the countries within the European Union were supposed to enact a directive requiring anyone doing business in the region to get opt-in permission to track consumers online. by Elle Woulfe | Tweet this What a difference a month makes!

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Social Media, Opt-In Marketing, and When Valuable Isn’t Enough

Digital B2B Marketing

What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? Social Media cisco Facebook Google intel opt-in social media twitter unsubscribe valueAlthough it may seem absurd, this question is relevant today, and valuable to consider. Here are two ways it might change your marketing.

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The Value of Opt-In Campaigns

Marketing Action

This is why an opt-in email campaign is so vital to ensuring that your emails are reaching the right contacts, the ones who expect to see your messages – and not those who could potentially harm your reputation. What’s an opt-in campaign?

The Problem with Implicit Opt-In For Email Marketing

Modern B2B Marketing

Author: Jon Miller There are legal definitions of spam — in the U.S., In the eyes of consumers, however, the definition of spam can be even broader and less forgiving. An easy way to opt-out. The Definition of Implicit Opt-In. The Risks with Implicit Opt-In.

K.I.S.S.: The Most Effective Way to Grow Email Opt-Ins

Modern B2B Marketing

I located the spackle, grabbed a six pack (of batteries), and was in the checkout line in record time. Me: Sounds great, but I don’t have time to fill out the form right now (pointing to my son who was squirming in my arms). 18 characters and 7 numbers later, I was in.

The B2B marketing ironies of our time

Biznology

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you.

What To Do If Facebook Lead Ads Aren’t Right For You

Opt Intelligence

Facebook Lead Ads sound like the holy grail of opt-in advertising: they’re completely self-contained ad units available on one of the most widely used websites. They even have existing user data to prefill form field, making it incredibly easy for a user to opt-in and move on.

Take 2 Minutes To Ensure Your Facebook Lead Ads are GDPR Compliant

Opt Intelligence

It’s best to be compliant, even if the majority of your customers are in the United States. GDPR is not limited to known customers; in fact, some may say its application is more for prospects and leads. Noticed a drop in lead capture?

Spam Traps and More – Email Deliverability Hot Buttons

ANNUITAS

Following the recent webinar, Breaking Through the Email Deliverability Barrier with eTrigue and ANNUITAS, the questions just kept coming in on email deliverability and what it means for marketers today. Q: How do you minimize the risk of hitting a Spam Trap in your list? .

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Screw ROI - Think LOI (Loyal Opt-Ins)

Anything Goes Marketing

Generate Loyal Opt-Ins or LOI There is an article by Stefan Pollard on ClickZ called A Good First Impression Equals Stronger Opt-In Relationship in which he provides some easy tips on how to respond to those people who have signed up for updates from you. If someone has opt-ed in, show then value right away. Don't just think about ROI but also LOI (loyal opt-ins).

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Should businesses use LinkedIn groups or Slack for prospecting? Part 1

Biznology

As much as I had hoped that LinkedIn’s changes to groups would have a positive effect, not much has changed in the user experience. And, that’s where Slack is capitalizing on the opportunity, that opening in the niche social media market that no other channel has filled.

Email Marketing: All Opt-Ins Are Not Created Equal

Modern B2B Marketing

by Maria Pergolino Often times we, as email marketers, talk about different strategies and tactics to get recipients to ‘opt-in’ for future messages. But, not all opt-ins are created equal. In fact, it’s quite the opposite. Double opt-in – a better choice.

Influencer Marketing: Time to Opt-out of Opt-in Networks | Traackr

Traackr

Too often marketers are tempted by influencer marketing at the push of a button. Here is why easy influence won’t give your brand authenticity it craves

Build Bigger, Healthier Email Lists with Double Opt-ins and Preference Centers

Marketing Action

To make sure you are growing your lists in a sustainable way, it’s important to understand the difference in growth strategies, as well as the benefits and drawbacks of each. After all, in today’s global economy, that could be any of us. Opting In … and Doubling Down.

IT buyers are calling for a change in how you market & sell to them on LinkedIn

Biznology

In fact, two in three are open to connecting with a new vendor and three in four are ready to have a conversation with a new vendor on social media. They want you to work harder to earn their trust and interest before they give you an opt-in and a right to market to them further.

Do You Know Where Your Leads Are Coming From?

Opt Intelligence

Compare your known lead sources to your unknown and see how they stack up in terms of email open rate and clicks. Try Opt-In Advertising For Lead Generation. One of the most trackable and proveable lead generation tactics is opt-in advertising. Leads.

CASL Countdown for B2B Marketers

ANNUITAS

The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent.

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Five Reasons Why Your Email Gets Blocked

ANNUITAS

Sending to a large amount of hard bounces, receiving a lot of complaints, hitting spam traps, and getting on a blacklist can all affect your reputation in a negative way. Blog blacklist CAN-Spam CASL Email Deliverability IP reputation opt-in

No, You Really Don’t Need A Landing Page

Opt Intelligence

The proliferation of new pages created in multiples for each campaign quickly becomes cumbersome to manage. You’ve got to create ads, get them seen on the right sites, drive clicks, and get these potential leads to read enough of your landing page in order to submit a form.

What the New Canadian Anti-Spam Law (CASL) Means for B2B Marketers

ANNUITAS

Blog Anti-spam law B2B Marketing CASL email and privacy compliance opt-in permission The difference between the United States CAN-SPAM Law and CASL boils down to permission.

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77% of Those Who Entered the Martha Stewart Living Sweepstakes Said YES to Opt-In Offers

SnapApp

Martha Stewart used SnapApp to create a compelling Facebook sweepstakes.

The Definition of an Opt-In Email List [In Under 100 Words]

Hubspot

An opt-in email list is a list of email contacts that you''ve acquired because they''ve voluntarily given you their contact information. Not only do purchased or rented contacts not want to hear from you, but reputable ESPs won''t let you send emails to contacts that aren''t opt-in.

5 Stories About EU Privacy Rules: A Daily Roundup

Modern Marketing

by Jesse Noyes | Tweet this Today was enactment day in the European Union, the date when member states were due to roll out the region’s new opt-in privacy requirements for businesses wishing to track consumers’ behavior online with tools like cookies. So in that spirit we thought we’d present a round up of today’s news about the EU privacy directive. ZDNet let us know that businesses in the UK will get some breathing room.

6 Ways To Maximize Your Webinars With Automation Technology

Modern Marketing

Webinars, in particular, are a great tool to connect with your audiences in a meaningful way — on their terms. Match your content to your channel or target your invitations to people who you know have expressed interest in your topic.

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Mobile App Downloads Are The New Email Opt-in

Hubspot

These alerts could be a message from another user, a breaking news story, a change in the weather, or a notification about the latest sale. When an individual downloads a application, it is a better quality opt-in. to have access to these charts for use in your own presentations.

All Contacts Aren't Created Equal: The Right Ways to Treat Your Email Opt-Ins

Hubspot

First, there's more than one way to opt in to permission-based emails, and different content is required based on how someone has opted-in. And how do you determine what they're interested in? Not every email address is created equal.

7 Misconceptions About the New EU Privacy Regulations

Modern Marketing

Nevertheless, the new directive does mean changes for marketers in the EU. With that in mind, we thought we’d clear up some of the common misperceptions around the new regulations. In reality, most of those nations haven’t complied with the directive yet, with only Denmark, Estonia and the UK putting something into place as of the writing of this post. While the news about the directive has been somewhat muted, these regulations have been in the works for a while now.

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. In other words, motivate them to act on your offer now!

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The CMO's Guide to Building an Engaged Customer Community in Four Steps

Tomorrow People

This post reveals how to build and exploit customer engagement, create a targeted opt-in community and, ultimately, monetise your B2B content. Creating relevant and engaging content for your target audience is vital for marketing success.

10 Social Media Tools That Will Wow Your Followers and Make Them Click

Marketing Insider Group

Here are our top 10 recommendations for social media tools that will wow your followers and get them to click on your opt-ins. PromoRepublicPromoRepublic recently was rated first place in Product Hunt’s […].

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