Why Hasn’t the US Adopted Opt-In? It’s Time for a Rethink.


I have been in the email marketing channel since 2003. In fact, one of my first outings was to the FTC Spam Summit in April of 2003. In 2003 the CAN-SPAM act was passed, and with that law the building blocks were laid for “permission-based email marketing.”

Taking Another Look at Confirmed Opt-in Email

Modern Marketing

Email marketers have shied away from the idea of confirmed opt-in, also known as double opt-in, for a long time now. Given the evolution of email and its current entrenched state in our daily lives, it’s time to take another closer look at this topic.

How to Generate More Opt-ins With Your Email Marketing Campaign

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Candyce Edelen , CEO of PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. A better approach is to send these contacts a friendly note requesting that they opt-in to your communications.

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Why Email Marketers Need To Confront the New Reality of Confirmed Opt-In

Modern Marketing

As some of you have found out in the worst possible way over the past month, Spamhaus is on a tear. They are simply the most relevant blacklist in existence today. The ONLY way to avoid a Spamhaus listing is to double opt-in/confirmed opt-in all of your email addresses.

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The Value of Opt-In Campaigns

Marketing Action

This is why an opt-in email campaign is so vital to ensuring that your emails are reaching the right contacts, the ones who expect to see your messages – and not those who could potentially harm your reputation. What’s an opt-in campaign?

Should businesses use LinkedIn groups or Slack for prospecting? Part 1


As much as I had hoped that LinkedIn’s changes to groups would have a positive effect, not much has changed in the user experience. And, that’s where Slack is capitalizing on the opportunity, that opening in the niche social media market that no other channel has filled.

[Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in

Modern Marketing

On May 25 all the countries within the European Union were supposed to enact a directive requiring anyone doing business in the region to get opt-in permission to track consumers online. by Elle Woulfe | Tweet this What a difference a month makes!

Build Bigger, Healthier Email Lists with Double Opt-ins and Preference Centers

Marketing Action

To make sure you are growing your lists in a sustainable way, it’s important to understand the difference in growth strategies, as well as the benefits and drawbacks of each. After all, in today’s global economy, that could be any of us. Opting In … and Doubling Down.

Social Media, Opt-In Marketing, and When Valuable Isn’t Enough

Digital B2B Marketing

What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? In need of popular support, this Congress may finally take on extensive privacy reform.

IT buyers are calling for a change in how you market & sell to them on LinkedIn


In fact, two in three are open to connecting with a new vendor and three in four are ready to have a conversation with a new vendor on social media. They want you to work harder to earn their trust and interest before they give you an opt-in and a right to market to them further.

Five Reasons Why Your Email Gets Blocked


Sending to a large amount of hard bounces, receiving a lot of complaints, hitting spam traps, and getting on a blacklist can all affect your reputation in a negative way. Blog blacklist CAN-Spam CASL Email Deliverability IP reputation opt-in

The Problem with Implicit Opt-In For Email Marketing

Modern B2B Marketing

Author: Jon Miller There are legal definitions of spam — in the U.S., In the eyes of consumers, however, the definition of spam can be even broader and less forgiving. An easy way to opt-out. The Definition of Implicit Opt-In. The Risks with Implicit Opt-In.

Influencer Marketing: Time to Opt-out of Opt-in Networks | Traackr


Too often marketers are tempted by influencer marketing at the push of a button. Here is why easy influence won’t give your brand authenticity it craves

Spam Traps and More – Email Deliverability Hot Buttons


Following the recent webinar, Breaking Through the Email Deliverability Barrier with eTrigue and ANNUITAS, the questions just kept coming in on email deliverability and what it means for marketers today. Q: How do you minimize the risk of hitting a Spam Trap in your list? .

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6 Ways To Maximize Your Webinars With Automation Technology

Modern Marketing

Webinars, in particular, are a great tool to connect with your audiences in a meaningful way — on their terms. Match your content to your channel or target your invitations to people who you know have expressed interest in your topic.

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What the New Canadian Anti-Spam Law (CASL) Means for B2B Marketers


Blog Anti-spam law B2B Marketing CASL email and privacy compliance opt-in permission The difference between the United States CAN-SPAM Law and CASL boils down to permission.

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The Definition of an Opt-In Email List [In Under 100 Words]


An opt-in email list is a list of email contacts that you''ve acquired because they''ve voluntarily given you their contact information. Not only do purchased or rented contacts not want to hear from you, but reputable ESPs won''t let you send emails to contacts that aren''t opt-in.

CASL Countdown for B2B Marketers


The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent.

Social Media, Opt-In Marketing, and When Valuable Isn’t Enough

Digital B2B Marketing

What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? Social Media cisco Facebook Google intel opt-in social media twitter unsubscribe valueAlthough it may seem absurd, this question is relevant today, and valuable to consider. Here are two ways it might change your marketing.

Email Marketing: All Opt-Ins Are Not Created Equal

Modern B2B Marketing

by Maria Pergolino Often times we, as email marketers, talk about different strategies and tactics to get recipients to ‘opt-in’ for future messages. But, not all opt-ins are created equal. In fact, it’s quite the opposite. Double opt-in – a better choice.

All Contacts Aren't Created Equal: The Right Ways to Treat Your Email Opt-Ins


First, there's more than one way to opt in to permission-based emails, and different content is required based on how someone has opted-in. And how do you determine what they're interested in? Not every email address is created equal.

Opt-in Everywhere

Modern B2B Marketing

Some interesting discussion at the OTA today focused on how opt-in is changing. One fascinating change is that the “places” where opt-in happens have greatly expanded. It is no longer the case that people are always sitting at their computers when they opt-in.

7 Misconceptions About the New EU Privacy Regulations

Modern Marketing

Nevertheless, the new directive does mean changes for marketers in the EU. With that in mind, we thought we’d clear up some of the common misperceptions around the new regulations. In reality, most of those nations haven’t complied with the directive yet, with only Denmark, Estonia and the UK putting something into place as of the writing of this post. While the news about the directive has been somewhat muted, these regulations have been in the works for a while now.

Screw ROI - Think LOI (Loyal Opt-Ins)

Anything Goes Marketing

Generate Loyal Opt-Ins or LOI There is an article by Stefan Pollard on ClickZ called A Good First Impression Equals Stronger Opt-In Relationship in which he provides some easy tips on how to respond to those people who have signed up for updates from you. If someone has opt-ed in, show then value right away. Don't just think about ROI but also LOI (loyal opt-ins).

How to Protect Your Email List Health and Deliverability


Unhealthy email addresses lurking in your list directly impact your revenue, by reducing the number of your emails that make it to your subscriber. To experience optimal deliverability and conversion, identify and deal with all bounces, greylistings, and typos in your list.

10 Social Media Tools That Will Wow Your Followers and Make Them Click

Marketing Insider Group

Here are our top 10 recommendations for social media tools that will wow your followers and get them to click on your opt-ins. PromoRepublicPromoRepublic recently was rated first place in Product Hunt’s […].

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Mobile App Downloads Are The New Email Opt-in


These alerts could be a message from another user, a breaking news story, a change in the weather, or a notification about the latest sale. When an individual downloads a application, it is a better quality opt-in. to have access to these charts for use in your own presentations.

5 Stories About EU Privacy Rules: A Daily Roundup

Modern Marketing

by Jesse Noyes | Tweet this Today was enactment day in the European Union, the date when member states were due to roll out the region’s new opt-in privacy requirements for businesses wishing to track consumers’ behavior online with tools like cookies. So in that spirit we thought we’d present a round up of today’s news about the EU privacy directive. ZDNet let us know that businesses in the UK will get some breathing room.

77% of Those Who Entered the Martha Stewart Living Sweepstakes Said YES to Opt-In Offers


Martha Stewart used SnapApp to create a compelling Facebook sweepstakes.

15 Elements Most Successful Blogs Have in Common


They’re more grounded in tactics than strategy, except in one key sense. That’s where the sign-up boxes come in. In other words, your blog is a soft-sell environment. A very, very soft sell, but that is what’s going on in the background. 12) An email opt-in box.

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Email Marketing: The Permission Question and the Deliverability Answer

Modern Marketing

We require an explicit opt-in to communicate with customers. This might be an eye-opener for some senders who have relied on implicit opt-in as the permission method of choice. What are explicit opt-ins?

Why So Many Email Marketers Are Worried About Spamhaus

Modern Marketing

The talk this week in Deliverability has centered around a rash of Spamhaus listings. We’re in an interesting time right now even with all of the anti-spam talk and regulations that are out there, Spamhaus is interestingly the only real power broker in the blacklisting space.

How to Get Subscribers for Your B2B Email Newsletter [And How Not To]


So in addition to our articles on B2B newsletter strategy and B2B newsletter content ideas, we wanted to give you a toolkit of tactics for how to get more subscribers. There are three common traps people get tangled up in: They attempt to buy subscribers – by buying an email list.

3 Newer Types of Content Tactics To Support Lead Gen

Modern Marketing

In an ideal world, your content marketing efforts would yield droves of leads that stream in endlessly. Back in reality that just doesn’t happen and generating leads is a constant struggle for content marketers. The result – an 800% percent increase in conversions.

Using Mobile Experiences to Grow Your List

Modern Marketing

Growing your email database — collecting new opt-ins and subscribers into your list — is also highly-effective on mobile devices. and the incentive (what’s in it for them?). Chiquita’s newsletter database doubled in size after just 3 months.

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23 Terrific Email Marketing Guides


However—as email inboxes get more crowded and both the sophistication and expectations of consumers and business buyers increase, marketers need to refine their tactics in order to build their opt-in email lists, retain subscribers, and drive leads and sales through email marketing.

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Why Purchasing Email Lists Is Always a Bad Idea


That's the mindset many marketers find themselves in when they're on the phone with a list-purchasing company. For example, you might purchase a list of 5,000 names and email addresses of people with children who live in a certain city. 3) Generate an opt-in list.

Spring Forward: Jumpstart Your SMS Marketing Campaign

Modern B2B Marketing

And while email inboxes can get clogged with spam and unwanted promotions, customers are very careful about opting in to text message updates, which means that your message will reach the right person who is actually interested in your offerings. In the U.S.,

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5 Simple Steps to Ruin Marketing Automation


According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. Avoiding IP-Warming: IP Warming is the process of slowly building the volumes of email that you send week over week in order to gain a good reputation with Internet Service Providers (ISPs).

The CMO's Guide to Building an Engaged Customer Community in Four Steps

Tomorrow People

This post reveals how to build and exploit customer engagement, create a targeted opt-in community and, ultimately, monetise your B2B content. Creating relevant and engaging content for your target audience is vital for marketing success.