Martech
APRIL 11, 2024
In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. Effectiveness should be mastered and constantly invested in ahead of efficiency.
Marketing Insider Group
APRIL 15, 2024
The creator economy has really changed everything. It’s affected what we watch, how we shop, and the paths we choose in our careers. We’ve all seen the impact of YouTube stars and TikTok influencers. But now, there’s something new on the scene: B2B creators. We’re not just talking about any influencers. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices.
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SendX
APRIL 25, 2024
Are you tired of watching your profits get snipped away by high overhead costs and inconsistent client bookings? It's time to take control and give your salon's revenue with a strategy that's been tried and tested: email marketing.
Marketri
APRIL 4, 2024
A call comes in. It’s another frustrated CEO looking for marketing help, but he isn’t sure what’s needed. The conversation goes something like this: “I have a junior marketer who’s a few years out of school. She’s smart and enthusiastic but very tactical and needs direction. Our company recently purchased HubSpot, but we’re not using it much.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Lake B2B
APRIL 25, 2024
Role of Segmentation in B2B Targeted marketing campaigns In B2B marketing, understanding your audience is essential. One powerful tool in achieving this understanding is segmentation — the process of dividing your audience into distinct groups based on shared characteristics or behaviors.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Vision Edge Marketing
APRIL 16, 2024
The digital transformation has reshaped the business landscape. When coupled with the principles of advantageous excellence (AdvEx), digital transformation becomes a catalyst for continuous improvement, agility, and long-term success. This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions.
Marketing Insider Group
APRIL 8, 2024
Wouldn’t it be nice to have access to an AI that doesn’t just follow orders, but adapts to your business’s unique voice and needs? Well, according to OpenAI’s CustomGPT, now you can. That’s right—in a world awash with generic AI solutions, CustomGPT stands out by offering something that seems almost too good to be true: customization that actually meets your specific requirements.
SendX
APRIL 16, 2024
If you’re on Shopify, odds are you’ve got making money on the brain. The question is are you using your email marketing platform to increase Shopify sales? If not, you’re leaving money on the table as the saying goes.
Convince & Convert
APRIL 25, 2024
For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. This year’s analysis draws from an impressive 6.2 million first-party content registrations and offers a map for marketers in search of treasure (aka new business).
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
PureB2B
APRIL 4, 2024
Drive business growth with cost-efficient & sustainable marketing strategies for wider reach. Here's how to manage MDF to boost your channel marketing.
Martech
APRIL 18, 2024
I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). Everything else has changed dramatically (the not-so-good news).
CMSWire
APRIL 8, 2024
There's a risk that marketing teams might become overly dependent on automated insights, sidelining the human element that often catches what AI cannot. Continue reading.
CopyBlogger
APRIL 11, 2024
Email marketing is one of the most popular marketing channels because it’s relatively easy to use, highly effective, and cheap. Continue Reading The post The Ultimate Guide To Email Marketing appeared first on Copyblogger.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SendX
APRIL 4, 2024
Think about the last time you received an email from a business that genuinely caught your attention. Maybe it was a reminder for a service you needed or a tip that helped you out in a pinch.
Salesforce Marketing Cloud
APRIL 24, 2024
Remember the last time you moved? You probably had to pack up too much stuff, transport it in a truck and unpack it in the new location – hoping it survived the trip. Imagine if your furniture and belongings could just teleport to your new place in perfect condition. It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data.
Sprout Social
APRIL 25, 2024
There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. If you want to win time back in your schedule, make it your mission to never start from scratch. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.
Martech
APRIL 17, 2024
Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation, so I scrolled through to see if anything I advocated back then had become standard practice. The answer is, sadly, not much. Here’s what I was looking for: Stop depending on batch-and-blast.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
CMSWire
APRIL 5, 2024
How can marketers continue to deliver on their audiences’ expectation for personalized experiences, while also meeting their needs for increased data privacy? Continue reading.
Oktopost
APRIL 27, 2024
Why should you gamify your employee advocacy program? Because many people are socially competitive creatures. Whether we beat our personal CrossFit record, score a winning goal, or close the most significant account of the quarter, we need recognition and visibility for our accomplishments. Gamification of activities enables healthy competition between employees and gets everyone motivated to become even more accomplished.
SendX
APRIL 3, 2024
In 2022, the number of email users worldwide was forecasted to be 4.3 billion. This figure is set to grow to 4.6 billion in 2025. The daily number of emails sent and received totaled 293.6 billion. Despite the huge competition in email marketing, newsletters still remain an effective channel for sales and communication with the audience.
The Lead Agency
APRIL 2, 2024
How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. As has been the case for many years now, content is king, and we all know that the bar for measuring quality content is regularly being raised.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Sprout Social
APRIL 17, 2024
Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues.
Martech
APRIL 15, 2024
What will customers remember after they have experienced your website, product, service or people? What will they tell their friends or colleagues about their experience — will they even mention it? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience.
CMSWire
APRIL 9, 2024
Trust profoundly impacts the human experience in numerous ways, shaping how we interact with businesses, loyalty and willingness to engage in transactions. Continue reading.
illumin
APRIL 11, 2024
When you think of TikTok, what’s the first thing that comes to mind? Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SendX
APRIL 19, 2024
It's no secret that physical stores today are up against significant challenges. With the rise of online shopping, attracting customers to your store and offering them a compelling reason to choose in-person shopping over clicking a button at home requires creativity and strategy. One often overlooked tool that can provide a significant boost to brick-and-mortar businesses is email marketing.
CopyBlogger
APRIL 5, 2024
Most local business owners have tried a few local SEO tips, but it’s easy to get lost in the weeds. Continue Reading The post How To Optimize Your Website For Local Search in 2024 appeared first on Copyblogger.
Sprout Social
APRIL 29, 2024
Need to increase your share of voice in the UK market? You need UK Instagram influencers. Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences.
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