Expert insights. Personalized for you.
Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. because 1) the time commitment is minimal, and 2) white papers are perceived (not always justifiably) as information of value rather than sales collateral. MORE
Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Across the buyer’s decision-making journey, white papers are leveraged: 35% during the early Discovery phase, for finding new ideas and potential solutions – helping answer “Why Change?” Click here to schedule your free white paper assessment. MORE
Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Put a link to your new white paper on your home page. Download free white paper”. MORE
We all want our content to be engaging and relevant, but for the the longest time, white papers have been known as the boring cousin of ebooks. Content Marketing Content Marketing Toolbox Content Planning Tips & How-Tos assessments audience buyer personas content conversions demand generation engagement graphics infographics interactive interactivity marketing navigation quizzes segmentation trends video white papers MORE
Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. even best presented in a white paper format. How do you choose which topics should be covered in a technical white paper? The following criteria can help you decide; consider a white paper for a topic that: Explains the design, implementation, or application concepts built into the product or technology. MORE
If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. At the other end of the list would be a customized white paper. In my case a specific example would be a white paper for one of my executive coaching clients. MORE
Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010). Know thy audience: business and technical white papers (should you write separate white papers for each?). Content Marketing White Papers MORE
If you’re a corporate marketer like me, no doubt you’ve been put in the situation I faced this week: you have a white paper that an external content person created for the company and now you need to make that content social. Let’s face it, there are some B2B executives who wouldn’t read a white paper even if you threatened them with lima beans (what, you like lima beans? ITSMA research shows that buyers want the whole menu of content—not just a white paper here or a video there. MORE
Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010). Know thy audience: business and technical white papers (should you write separate white papers for each?). Content Marketing White Papers MORE
This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper. Tips to pass along to your engineers and product managers for providing helpful input for a white paper project. MORE
Many companies use white papers at the beginning of the sales cycle to attract prospects. But white papers can also be useful in a later stage of a sales cycle, when an individual customer or a buying committee is identifying the final purchase criteria and narrowing the list of products and vendors that will receive further consideration. For example, a statement of direction white paper communicates the importance of future product directions as a purchasing factor. MORE
I cringe to think of it now, but twenty years ago the task of including an image of the offer – even a white paper – usually resulted in a photo shoot. Yes, I have attended half-day photo shoots in which all we shot was a white paper on a desk.) Fast forward to today, and we’re still marketing white papers, except an image of that paper is only a right-click away. “Always show an image of the offer.” MORE
The white paper titled, “Going Global: Programmatic Audience Development Around the World,” published by Winterberry Group in partnership with the Interactive Advertising Bureau , explores these dynamics to present a snapshot of how publishers, marketers, and technologists are “going global” in their practice of programmatic audience development across each of 12 markets. The proliferation of data and technology is reshaping the media business. MORE
How is it that a quality white paper on a hot topic can still generate bad leads? Even a well-written white paper, by a respected author, on a hot topic of vital interest to your target audience, can still generate leads your salespeople will consider “junk.” B2B Marketing Content marketing Content Syndication Demand Generation lead generation White Paper Syndication White Papers white paper marketing MORE
In a pre-pixilated world in the not too distant past, Ink on Paper ruled the world of marketing. They understood the difference between a sheet-fed and web offset printing press, could distinguish between thermography and engraving, and spent hours studying paper stock samples, typefaces and PMS color charts. But we’ve lost a few things in our exodus from Ink on Paper: Visceral Impact – Pixels on a screen have no weight, no dimension, no texture, no smell. MORE
White papers are used most frequently for lead generation and nurturing in industrial marketing. Many of these white papers are very technical and require engineers and other domain experts to [.]. Content Marketing Industrial Lead Generation White Paper Marketing Gated industrial lead generation Industrial Marketing lead nurturing Regsitration Ungated White papersThis is only a content summary. Please click on the headline to read the full article. MORE
According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. From the report: “Among the content types, distribution formats, and social media platforms that respondents use, they rated ebooks/white papers, email, and LinkedIn as most effective at helping their organizations achieve specific objectives.” MORE
This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper. Tips to pass along to your engineers and product managers for providing helpful input for a white paper project. MORE
documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. At their best, white papers accomplish two mutually beneficial goals: • They provide readers with valuable, actionable, vendor-agnostic (or at least mostly agnostic) information about a trend, concept or topic. Promote white papers honestly. MORE
Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. even best presented in a white paper format. How do you choose which topics should be covered in a technical white paper? The following criteria can help you decide; consider a white paper for a topic that: Explains the design, implementation, or application concepts built into the product or technology. MORE
Your marketing department may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it''s instantly forgotten. Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one. These papers offer proven performance that you''ll want to sustain. MORE
It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process? More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer. MORE
Amazon DynamoDB Hadoop OpenContent Management Suite White PaperIn May of 2019, Technology Services Group initiated an 11 Billion Document DynamoDB benchmark, which was completed in June 2019. With the success of the benchmark, TSG was able to successfully demonstrate that AWS, DynamoDB, Elasticsearch and our OpenContent, OpenAnnotate and OpenMigrate products could scale to an unprecedented level and represented the next evolution of […]. MORE
White papers represent another relevant type of content but have been losing space over time. However, the advent of the interactive white paper has brought back this type of format, enabling several benefits to a marketing and sales strategy. Learn the advantages and how to extract the best of the interactive white papers for your strategy in this article. We’ll cover the following points: What is an interactive white paper? What is an interactive white paper? MORE
These do’s and don’ts for white papers will make your content shine. With the market inundated with white papers, you want yours to stand out. Follow these simple rules for successful white paper writing. Lead Generation White Papers Writing Blog Blog Post Content Marketing Editing Homepage Resources MORE
This functionality not only generates additional insights for marketers as to just how much of their content prospects are actually reading, but also enables more sophisticated lead qualification methods, for example: granting higher lead scores when an individual prospect reads more than say, 80 percent of a white paper. feedback from his team) suggests that no-one reads his company’s white papers and, he concluded, this rendered the entire purpose of content marketing moot. MORE
Your marketing team may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it's instantly forgotten. Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one. These papers offer proven performance that you'll want to sustain. Content Marketing Sales Materials White Papers MORE
Your marketing team may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it's instantly forgotten. Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one. These papers offer proven performance that you'll want to sustain. Content Marketing Sales Materials White Papers MORE
The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White paper sponsors sought to educate, inform, raise comfort levels and eventually initiate sales conversations with prospective customers. White papers jumped the shark when they became paid content. Blue Paper? White paper supporters need only be patient. MORE
We all want our content to be engaging and relevant, but for the the longest time, white papers have been known as the boring cousin of ebooks. Content Marketing Content Marketing Toolbox Content Planning Tips & How-Tos assessments audience buyer personas content conversions demand generation engagement graphics infographics interactive interactivity marketing navigation quizzes segmentation trends video white papers MORE
White papers are often perceived as the more serious older sibling of the eBook. As such, it’s not uncommon for white papers to be—well, boring. White papers are among most requested resource formats of B2B buyers. If not a boring version of an eBook, what is a white paper? Here’s HubSpot’s definition : A white paper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution. MORE
Enter the white paper. White papers have become a powerful marketing tool because of two important qualities. First, white papers give readers the information they seek. Second, white papers allow marketers to establish thought-leadership and earn readers’ attention and admiration by becoming their trusted advisors. For businesses that see the demise of their interruption marketing methods, white papers are crucial. Click here to download the complete paper. [1] MORE
You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Link to your white paper on your home page. MORE
White paper marketing works! White papers yield powerful influence: 84% of businesses find white papers either moderately or extremely influential in their purchasing decisions. How do you leverage the power of white papers in your marketing? MORE
Producing a white paper takes more effort and planning vs. shorter-form content, but they can be a highly effective marketing tool for building authority and generating leads. Let's take a quick look at the anatomy of a great white paper. MORE
The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. In the context of B2B digital marketing, however, a white paper is long-form content aimed at promoting products or services, using selected facts and logical arguments to build the case. Often, white papers require users to register contact details before downloading, which makes them a valuable lead generation tool. How White Papers Work. MORE
Paper Related Topics DivvyHQ
AUGUST 27, 2020
Producing a white paper takes more effort and planning vs. shorter-form content, but they can be a highly effective marketing tool for building authority and generating leads. Let's take a quick look at the anatomy of a great white paper.
The Point
FEBRUARY 14, 2018
This functionality not only generates additional insights for marketers as to just how much of their content prospects are actually reading, but also enables more sophisticated lead qualification methods, for example: granting higher lead scores when an individual prospect reads more than say, 80 percent of a white paper. feedback from his team) suggests that no-one reads his company’s white papers and, he concluded, this rendered the entire purpose of content marketing moot.
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WriteSpark
APRIL 4, 2018
Your marketing team may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it's instantly forgotten. Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one. These papers offer proven performance that you'll want to sustain. Content Marketing Sales Materials White Papers
WriteSpark
APRIL 4, 2018
Your marketing team may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it's instantly forgotten. Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one. These papers offer proven performance that you'll want to sustain. Content Marketing Sales Materials White Papers
Advertiser: Interactions LLC
In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.
Industrial Marketing Today
FEBRUARY 4, 2013
White papers are used most frequently for lead generation and nurturing in industrial marketing. Many of these white papers are very technical and require engineers and other domain experts to [.]. Content Marketing Industrial Lead Generation White Paper Marketing Gated industrial lead generation Industrial Marketing lead nurturing Regsitration Ungated White papersThis is only a content summary. Please click on the headline to read the full article.
|
KoMarketing Associates
OCTOBER 17, 2017
According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. From the report: “Among the content types, distribution formats, and social media platforms that respondents use, they rated ebooks/white papers, email, and LinkedIn as most effective at helping their organizations achieve specific objectives.”
Modern Marketing
JUNE 12, 2017
White papers are often perceived as the more serious older sibling of the eBook. As such, it’s not uncommon for white papers to be—well, boring. White papers are among most requested resource formats of B2B buyers. If not a boring version of an eBook, what is a white paper? Here’s HubSpot’s definition : A white paper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution.
WriteSpark
NOVEMBER 14, 2012
This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper. Tips to pass along to your engineers and product managers for providing helpful input for a white paper project.
WriteSpark
APRIL 8, 2014
Your marketing department may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it''s instantly forgotten. Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one. These papers offer proven performance that you''ll want to sustain.
Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.
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DivvyHQ
JUNE 10, 2020
We all want our content to be engaging and relevant, but for the the longest time, white papers have been known as the boring cousin of ebooks. Content Marketing Content Marketing Toolbox Content Planning Tips & How-Tos assessments audience buyer personas content conversions demand generation engagement graphics infographics interactive interactivity marketing navigation quizzes segmentation trends video white papers
Marketing Craftmanship
MARCH 27, 2013
The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White paper sponsors sought to educate, inform, raise comfort levels and eventually initiate sales conversations with prospective customers. White papers jumped the shark when they became paid content. Blue Paper? White paper supporters need only be patient.
Modern Marketing
SEPTEMBER 4, 2014
The white paper titled, “Going Global: Programmatic Audience Development Around the World,” published by Winterberry Group in partnership with the Interactive Advertising Bureau , explores these dynamics to present a snapshot of how publishers, marketers, and technologists are “going global” in their practice of programmatic audience development across each of 12 markets. The proliferation of data and technology is reshaping the media business.
WriteSpark
NOVEMBER 14, 2012
This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper. Tips to pass along to your engineers and product managers for providing helpful input for a white paper project.
The Point
JUNE 28, 2011
I cringe to think of it now, but twenty years ago the task of including an image of the offer – even a white paper – usually resulted in a photo shoot. Yes, I have attended half-day photo shoots in which all we shot was a white paper on a desk.) Fast forward to today, and we’re still marketing white papers, except an image of that paper is only a right-click away. “Always show an image of the offer.”
The Point
JULY 18, 2011
Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. because 1) the time commitment is minimal, and 2) white papers are perceived (not always justifiably) as information of value rather than sales collateral.
NuSpark
MARCH 24, 2019
The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. In the context of B2B digital marketing, however, a white paper is long-form content aimed at promoting products or services, using selected facts and logical arguments to build the case. Often, white papers require users to register contact details before downloading, which makes them a valuable lead generation tool. How White Papers Work.
Webbiquity
MARCH 25, 2014
documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. At their best, white papers accomplish two mutually beneficial goals: • They provide readers with valuable, actionable, vendor-agnostic (or at least mostly agnostic) information about a trend, concept or topic. Promote white papers honestly.
Chris Koch
MARCH 23, 2012
If you’re a corporate marketer like me, no doubt you’ve been put in the situation I faced this week: you have a white paper that an external content person created for the company and now you need to make that content social. Let’s face it, there are some B2B executives who wouldn’t read a white paper even if you threatened them with lima beans (what, you like lima beans? ITSMA research shows that buyers want the whole menu of content—not just a white paper here or a video there.
WriteSpark
OCTOBER 5, 2011
Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. even best presented in a white paper format. How do you choose which topics should be covered in a technical white paper? The following criteria can help you decide; consider a white paper for a topic that: Explains the design, implementation, or application concepts built into the product or technology.
WriteSpark
OCTOBER 5, 2011
Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. even best presented in a white paper format. How do you choose which topics should be covered in a technical white paper? The following criteria can help you decide; consider a white paper for a topic that: Explains the design, implementation, or application concepts built into the product or technology.
Marketing Craftmanship
DECEMBER 19, 2012
In a pre-pixilated world in the not too distant past, Ink on Paper ruled the world of marketing. They understood the difference between a sheet-fed and web offset printing press, could distinguish between thermography and engraving, and spent hours studying paper stock samples, typefaces and PMS color charts. But we’ve lost a few things in our exodus from Ink on Paper: Visceral Impact – Pixels on a screen have no weight, no dimension, no texture, no smell.
DivvyHQ
JUNE 10, 2020
We all want our content to be engaging and relevant, but for the the longest time, white papers have been known as the boring cousin of ebooks. Content Marketing Content Marketing Toolbox Content Planning Tips & How-Tos assessments audience buyer personas content conversions demand generation engagement graphics infographics interactive interactivity marketing navigation quizzes segmentation trends video white papers
WriteSpark
JANUARY 18, 2011
Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010). Know thy audience: business and technical white papers (should you write separate white papers for each?). Content Marketing White Papers
Technology Services Group
JULY 26, 2019
Amazon DynamoDB Hadoop OpenContent Management Suite White PaperIn May of 2019, Technology Services Group initiated an 11 Billion Document DynamoDB benchmark, which was completed in June 2019. With the success of the benchmark, TSG was able to successfully demonstrate that AWS, DynamoDB, Elasticsearch and our OpenContent, OpenAnnotate and OpenMigrate products could scale to an unprecedented level and represented the next evolution of […].
Writing on the Web
APRIL 4, 2011
It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process? More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer.
WriteSpark
JANUARY 18, 2011
Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010). Know thy audience: business and technical white papers (should you write separate white papers for each?). Content Marketing White Papers
Writing on the Web
APRIL 6, 2016
If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. At the other end of the list would be a customized white paper. In my case a specific example would be a white paper for one of my executive coaching clients.
NuSpark
DECEMBER 9, 2012
Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Put a link to your new white paper on your home page. Download free white paper”.
NuSpark
NOVEMBER 4, 2011
Enter the white paper. White papers have become a powerful marketing tool because of two important qualities. First, white papers give readers the information they seek. Second, white papers allow marketers to establish thought-leadership and earn readers’ attention and admiration by becoming their trusted advisors. For businesses that see the demise of their interruption marketing methods, white papers are crucial. Click here to download the complete paper. [1]
Ambal's Amusings
JANUARY 14, 2010
White paper marketing works! White papers yield powerful influence: 84% of businesses find white papers either moderately or extremely influential in their purchasing decisions. How do you leverage the power of white papers in your marketing?
RockContent
JUNE 5, 2020
White papers represent another relevant type of content but have been losing space over time. However, the advent of the interactive white paper has brought back this type of format, enabling several benefits to a marketing and sales strategy. Learn the advantages and how to extract the best of the interactive white papers for your strategy in this article. We’ll cover the following points: What is an interactive white paper? What is an interactive white paper?
WriteSpark
MARCH 17, 2009
Many companies use white papers at the beginning of the sales cycle to attract prospects. But white papers can also be useful in a later stage of a sales cycle, when an individual customer or a buying committee is identifying the final purchase criteria and narrowing the list of products and vendors that will receive further consideration. For example, a statement of direction white paper communicates the importance of future product directions as a purchasing factor.
SWZD
NOVEMBER 24, 2015
These do’s and don’ts for white papers will make your content shine. With the market inundated with white papers, you want yours to stand out. Follow these simple rules for successful white paper writing. Lead Generation White Papers Writing Blog Blog Post Content Marketing Editing Homepage Resources
The ROI Guy
MARCH 24, 2013
Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Across the buyer’s decision-making journey, white papers are leveraged: 35% during the early Discovery phase, for finding new ideas and potential solutions – helping answer “Why Change?” Click here to schedule your free white paper assessment.
NuSpark
MARCH 3, 2016
You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Link to your white paper on your home page.
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