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Vision Edge Marketing
OCTOBER 29, 2024
Thought leadership articles, white papers, and case studies can position your company as an authoritative source. We can turn to Deloitte, which publishes detailed reports and white papers on various industry trends and technologies to reinforce its status as a thought leader.
Trade Press Services Newsletter
MARCH 7, 2024
Making It Happen Our latest white paper offers tips for breaking into the publishing industry and becoming a published author. The post New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book appeared first on Trade Press Services. Would you like to chat more about becoming a published author?
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The Point
APRIL 21, 2025
When prospects download or otherwise request gated content (like a white paper, for example), do they generally read that content immediately? Translated, that means when someone fills out a form to download a white paper from your website say, its almost two whole days on average before that content is actually opened and read.
Marketing Insider Group
NOVEMBER 5, 2024
For example, a business selling office supplies might create separate ad groups for “office furniture,” “printer paper,” and “writing tools.” Organized ad groups increase quality scores, which in turn can lower CPC and improve ad rank.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. It may even damage your organization's reputation.
Trade Press Services Newsletter
JANUARY 9, 2025
Yet, traditional methods like bylined articles, white papers, case studies, direct mail, and in-person events provide tangible, lasting brand impressions and credibility. Strike a Balance Between Traditional and Tech A balanced marketing plan spans a variety of channels.
Trade Press Services Newsletter
APRIL 3, 2025
Marketers often invest significant time and resources into creating in-depth, long-form content like white papers, e-books , and comprehensive how-to guides. For B2B marketers, this change in consumer behavior presents a significant challenge.
By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference. Attending trade shows helps your business find new prospects and make connections.
Advertiser: Interactions LLC
Read the new Tractica white paper to learn how important conversational AI is to your CX strategy. In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature.
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In this white paper, we will review in more detail the challenges that virtual team managers face as remote work accelerates and how companies are successfully overcoming these challenges with creative problem-solving. Putting these processes into practice can help provide clarity when teams collaborate in real-time.
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Download this white paper from B2B loyalty experts, Reward Paths, to gain some experience-based insight on how best to approach this unique characteristic. Do they select a reward that is personal to them, their family, etc. as if they are a consumer? The answer may surprise you.
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