The Demise of the White Paper is Greatly Exaggerated
FEBRUARY 28, 2017
Expand Beyond the White Paper. But is the white paper dead? And neither would all the B2B companies who generate thousands of quality leads every year through content syndication and other white paper marketing channels.
Six Best Practices for Marketing with White Papers
MARCH 25, 2014
documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Promote white papers honestly.
Why Salespeople Hate Most White Paper Leads
SEPTEMBER 16, 2011
How is it that a quality white paper on a hot topic can still generate bad leads? Even a well-written white paper, by a respected author, on a hot topic of vital interest to your target audience, can still generate leads your salespeople will consider “junk.”
How to Create a White Paper: Get Found Online and Grow Readership
Writing on the Web
APRIL 6, 2016
If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article.
White Papers are Not Dead. They’re on Life Support.
MARCH 27, 2013
The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White papers jumped the shark when they became paid content. Blue Paper?
8 Questions to Help You Decide if Your Content is Good Enough
APRIL 19, 2017
Personally, I’ve seen some white papers continue to generate leads year after year with only minor updates. Let’s be clear here – we’re not saying you should convert your white paper into sales collateral. The best demand generation campaigns start with content that your prospects want.
Google demands your papers with the Hummingbird algorithm update
OCTOBER 15, 2013
Show me your papers ( Papiere, bitte ). You want to make sure that when — not if — your site is pulled over and Google asks for your papers, you have current, stamped, and legal papers on your person to profer. Why is Google being such a dick?
17 Ways to Promote Your White Paper for Lead Generation
MARCH 3, 2016
You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings.
How to write blog posts from a white paper
MARCH 23, 2012
If you’re a corporate marketer like me, no doubt you’ve been put in the situation I faced this week: you have a white paper that an external content person created for the company and now you need to make that content social. Let’s face it, there are some B2B executives who wouldn’t read a white paper even if you threatened them with lima beans (what, you like lima beans? ITSMA research shows that buyers want the whole menu of content—not just a white paper here or a video there.
18 Ways to Promote Your White Paper for Lead Generation
DECEMBER 9, 2012
Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . .
Savvy Speaks: White Paper Writing Best Practices
Savvy B2B Marketing
MAY 24, 2011
These days everyone has a white paper or an ebook they'd like you to download. What makes a white paper stand out from the crowd? Yes, white papers are technically, well, technical documents. One of the things that helps a white paper stand out is design.
How to Bake a White Paper from Scratch Series
Content Marketing for BI
MARCH 16, 2011
If you were to ask me which marketing content product I’ve been asked to create most often, it’s hands-down the white paper. One white paper can serve many purposes and plays a very important role in the sales cycle process. Content Marketing Writing B2B content marketing white papers
Not All Industrial White Papers Merit Registration
Industrial Marketing Today
FEBRUARY 4, 2013
White papers are used most frequently for lead generation and nurturing in industrial marketing. Many of these white papers are very technical and require engineers and other domain experts to [.]. Content Marketing Industrial Lead Generation White Paper Marketing Gated industrial lead generation Industrial Marketing lead nurturing Regsitration Ungated White papersThis is only a content summary. Please click on the headline to read the full article.
New Paper -- Which Social Media Marketing Methods Are Best For You?
Customer Experience Matrix
AUGUST 16, 2015
The good people at CommuniGator , a UK-based marketing automation system, were kind enough to sponsor a paper along those lines. You can download the actual paper here. The actual mechanics of relating these factors are something you’ll best understand by downloading the paper.
Is Your White Paper a Sales Pitch in Disguise?
Writing on the Web
APRIL 4, 2011
It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process? More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer.
WriteSpark: Best Blog Posts about White Papers
NOVEMBER 14, 2012
This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper. Tips to pass along to your engineers and product managers for providing helpful input for a white paper project.
Five FREE B2B Social Media White Papers
PWB Marketing Blog
NOVEMBER 8, 2011
Because of that, we thought we’d round up five of the best B2B social media white papers from industry thought leaders. Have you seen other B2B social media white papers? This has been a pivotal year in the world of B2B social media.
3 Tips for Choosing a Magnetic White Paper Topic
DECEMBER 28, 2015
If you’ve ever published a white paper, you’ve probably experienced one of the most challenging aspects of white paper creation: choosing the right topic. To optimize the impact of your next white paper, you need to address a topic that engages your audience.
White Paper | Email Marketing
MAY 3, 2011
If you wish to learn what does work today, download this free white paper, sponsored by Genius.com - by clicking the image. Lead Generation Companies | Moving from Transactional to Conversational Email Marketing. “Email is the lynchpin of B2B marketing today. Joel Book, ExactTarget. It may be the lynchpin of B2B marketing, but the competition for the inbox is more competitive than ever. It’s clear that the “batch and blast approaches of the past no longer work.
A Follow-Up Strategy for Content Syndication Leads
AUGUST 25, 2015
When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. Adapted from the white paper, “ 8 Tips for Content Syndication Success.”.
Programmatic Audience Development Global Trends [White Paper]
It's All About Revenue
SEPTEMBER 4, 2014
The white paper titled, “Going Global: Programmatic Audience Development Around the World,” published by Winterberry Group in partnership with the Interactive Advertising Bureau , explores these dynamics to present a snapshot of how publishers, marketers, and technologists are “going global” in their practice of programmatic audience development across each of 12 markets. The proliferation of data and technology is reshaping the media business.
Would Your Brand’s Twitter Marketing Strategy Deliver Toilet Paper?
NOVEMBER 14, 2016
In a famous example from the UK, a desperate traveler tweeted Virgin Trains—from the train bathroom—to beg for another roll of toilet paper following a “reasonably large” incident. The post Would Your Brand’s Twitter Marketing Strategy Deliver Toilet Paper?
Prospects DO Judge Your White Paper by its Cover
Savvy B2B Marketing
SEPTEMBER 29, 2011
I’ve written quite a bit about white papers in my blog posts because they are one of the key content assets I develop for my clients. IDG Connect showed two white paper cover examples side-by-side to 250 buying team members and asked their preference.
The Best White Paper on B2B Demand Generation Ever Written!
OCTOBER 24, 2014
How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. To grab this FREE white paper in order to Find New Customers for your business and to get the Mr. Right Nows your salespeople need,, just click on the image below.
End Death by PowerPoint and a 1,000 White Paper Cuts
The ROI Guy
AUGUST 12, 2015
Most organizations spend a significant portion of their marketing budget on creating content to fuel demand generation programs, and to arm sales reps to have better conversations and engagements. Unfortunately, the majority of this content spend is currently wasted.
How to Turn a White Paper into a Content Marketing Machine
MAY 22, 2013
How Do You Turn Your New White Paper into a Content Marketing Machine? To illustrate, take one of those white papers and: Shoot a video interview of the author, discussing key points from the white paper ( post this video to YouTube ).
What is an Interactive White Paper?
The ROI Guy
SEPTEMBER 13, 2011
An Interactive White Paper dynamically customizes the content of a white paper for prospects based on the prospect’s registration profile (if available), and inputs to a few profile questions. Based on the profile, the white paper content intelligently fine tunes itself to be more relevant and personalized for a prospect’s particular research and needs. interactive smart content interactive white paper Demand Generation Pisello Alinean
Is The White Paper Dead for B2B Marketing?
Buzz Marketing for Technology
MAY 26, 2010
In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!”
Social business and knowledge as an accident of paper
JANUARY 18, 2013
If that’s the way your social business platform is being rolled out, you may have unknowingly become a hostage of deeply ingrained mental models, shaped by the use of paper, email and shared files, or just became the last victim of the faster horse syndrome. Photo credit: ayalan.
Permission Marketing Drives White Paper Relevance
NOVEMBER 4, 2011
Enter the white paper. White papers have become a powerful marketing tool because of two important qualities. First, white papers give readers the information they seek. Second, white papers allow marketers to establish thought-leadership and earn readers’ attention and admiration by becoming their trusted advisors. For businesses that see the demise of their interruption marketing methods, white papers are crucial. Click here to download the complete paper. 
Now on YouTube: Our White Paper
The Content Factor
MAY 9, 2011
Demonstrating how to repurpose B2B content using simple video tools, we present the video version of "Secrets of Case Study Winners," based on our white paper about effective B2B case study programs.
How To Optimize Your B2B White Papers For Google
PWB Marketing Blog
OCTOBER 27, 2011
If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic.
What My Paper Route Taught Me about Content Marketing
The Effective Marketer
MAY 3, 2012
My paper route taught me how much we humans are creatures of habit. Note: This is a guest post by Brad Shorr. See his bio at the end. My career in content marketing started at age 12. Every day I’d load up my red Schwinn Varsity bicycle with The Aurora Beacon News and head out to make deliveries, learning valuable lessons about digital content marketing that just starting to sink in lately. Here are a few of these lessons, which I’m sure you will pick up a lot faster than I did!
How to Find New Customers – the awesome and free white paper
AUGUST 1, 2012
Grab the awesome and free white paper How to Find New Customers here. You need fresh ideas and insights, like those in the white paper here. Just visit Find New Customers or click the image here to download this great white paper.
B2B Marketers Can Benefit from Creating White Papers
NOVEMBER 18, 2014
By contrast, white papers have been consistently viewed as a type of content that can have an impressive ROI for B2B marketers. In one recent survey conducted by the Content Marketing Institute, 58% of B2B marketers said white papers are an effective marketing tactic.
White Paper Alternatives for the Savvy B2B Marketer
AUGUST 11, 2015
So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. How to get started: Pull from your existing materials (white papers, eBooks, etc.)
White Papers: Refresh or Write Fresh?
APRIL 8, 2014
Your marketing department may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it''s instantly forgotten. Content Marketing Sales Materials White Papers