The Point

FEBRUARY 14, 2018

This functionality not only generates additional insights for marketers as to just how much of their content prospects are actually reading, but also enables more sophisticated lead qualification methods, for example: granting higher lead scores when an individual prospect reads more than say, 80 percent of a white paper. feedback from his team) suggests that no-one reads his company’s white papers and, he concluded, this rendered the entire purpose of content marketing moot.

Paper 162

Paper Develop Best Practice Demand Generation 162

DivvyHQ

AUGUST 27, 2020

Producing a white paper takes more effort and planning vs. shorter-form content, but they can be a highly effective marketing tool for building authority and generating leads. Let's take a quick look at the anatomy of a great white paper.

Paper 76

Paper Tools Effective Effectiveness 76

WriteSpark

APRIL 4, 2018

Your marketing team may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it's instantly forgotten. Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one. These papers offer proven performance that you'll want to sustain. Content Marketing Sales Materials White Papers

Paper 120

Paper Writing Case Study Case 120

WriteSpark

APRIL 4, 2018

Your marketing team may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it's instantly forgotten. Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one. These papers offer proven performance that you'll want to sustain. Content Marketing Sales Materials White Papers

Paper 120

Paper Writing Case Study Case 120

Advertiser: Interactions LLC

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Customer

AccuData

OCTOBER 31, 2020

College Paper Review. Best Paper Writing Services Essay Writing Reviews Professional Terms Writing Essay Writing Writing Services Reviews Will Recommend College, AWriter. com and a few other companies like one of the best picks in the best school paper writing service the trade. Sometimes it is easier to write a paper than to get a title for it. To give you a real school paper review, we’ve examined their service first hand. Review My Website.

Paper 40

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Industrial Marketing Today

FEBRUARY 4, 2013

White papers are used most frequently for lead generation and nurturing in industrial marketing. Many of these white papers are very technical and require engineers and other domain experts to [.]. Content Marketing Industrial Lead Generation White Paper Marketing Gated industrial lead generation Industrial Marketing lead nurturing Regsitration Ungated White papersThis is only a content summary. Please click on the headline to read the full article.

Paper 209

Paper Industry Domain Lead Generation 209

KoMarketing Associates

OCTOBER 17, 2017

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. From the report: “Among the content types, distribution formats, and social media platforms that respondents use, they rated ebooks/white papers, email, and LinkedIn as most effective at helping their organizations achieve specific objectives.”

Paper 126

Paper Promotion Landing Page B2B 126

Modern Marketing

JUNE 12, 2017

White papers are often perceived as the more serious older sibling of the eBook. As such, it’s not uncommon for white papers to be—well, boring. White papers are among most requested resource formats of B2B buyers. If not a boring version of an eBook, what is a white paper? Here’s HubSpot’s definition : A white paper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution.

Paper 204

Paper Ethics Curation Sample 204

WriteSpark

NOVEMBER 14, 2012

This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper. Tips to pass along to your engineers and product managers for providing helpful input for a white paper project.

Paper 131

Paper SME Best Case Study 131

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Trade Show

WriteSpark

APRIL 8, 2014

Your marketing department may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it''s instantly forgotten. Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one. These papers offer proven performance that you''ll want to sustain.

Paper 131

Paper Writing Case Study Case 131

Marketing Craftmanship

MARCH 27, 2013

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White paper sponsors sought to educate, inform, raise comfort levels and eventually initiate sales conversations with prospective customers. White papers jumped the shark when they became paid content. Blue Paper? White paper supporters need only be patient.

Paper 145

Paper Advertorial Gartner PR 145

Modern Marketing

SEPTEMBER 4, 2014

The white paper titled, “Going Global: Programmatic Audience Development Around the World,” published by Winterberry Group in partnership with the Interactive Advertising Bureau , explores these dynamics to present a snapshot of how publishers, marketers, and technologists are “going global” in their practice of programmatic audience development across each of 12 markets. The proliferation of data and technology is reshaping the media business.

Paper 207

Paper Develop Audience Trends 207

WriteSpark

NOVEMBER 14, 2012

This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper. Tips to pass along to your engineers and product managers for providing helpful input for a white paper project.

Paper 120

Paper SME Best Case Study 120

DivvyHQ

JUNE 10, 2020

We all want our content to be engaging and relevant, but for the the longest time, white papers have been known as the boring cousin of ebooks. Content Marketing Content Marketing Toolbox Content Planning Tips & How-Tos assessments audience buyer personas content conversions demand generation engagement graphics infographics interactive interactivity marketing navigation quizzes segmentation trends video white papers

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Paper Interactive Experience Buyer Personas 67

The Point

JUNE 28, 2011

I cringe to think of it now, but twenty years ago the task of including an image of the offer – even a white paper – usually resulted in a photo shoot. Yes, I have attended half-day photo shoots in which all we shot was a white paper on a desk.) Fast forward to today, and we’re still marketing white papers, except an image of that paper is only a right-click away. “Always show an image of the offer.”

Paper 153

Paper Creative Landing Page Demand Generation 153

The Point

JULY 18, 2011

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. because 1) the time commitment is minimal, and 2) white papers are perceived (not always justifiably) as information of value rather than sales collateral.

Sample 160

Sample Paper Lead Generation Generation 160

NuSpark

MARCH 24, 2019

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. In the context of B2B digital marketing, however, a white paper is long-form content aimed at promoting products or services, using selected facts and logical arguments to build the case. Often, white papers require users to register contact details before downloading, which makes them a valuable lead generation tool. How White Papers Work.

Paper 109

Paper Writing Generation Leads 109

Webbiquity

MARCH 25, 2014

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. At their best, white papers accomplish two mutually beneficial goals: • They provide readers with valuable, actionable, vendor-agnostic (or at least mostly agnostic) information about a trend, concept or topic. Promote white papers honestly.

Paper 196

Paper Best Practice Practices Promotion 196

Chris Koch

MARCH 23, 2012

If you’re a corporate marketer like me, no doubt you’ve been put in the situation I faced this week: you have a white paper that an external content person created for the company and now you need to make that content social. Let’s face it, there are some B2B executives who wouldn’t read a white paper even if you threatened them with lima beans (what, you like lima beans? ITSMA research shows that buyers want the whole menu of content—not just a white paper here or a video there.

Paper 155

Paper Writing Business to Business Social Media 155

WriteSpark

OCTOBER 5, 2011

Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. even best presented in a white paper format. How do you choose which topics should be covered in a technical white paper? The following criteria can help you decide; consider a white paper for a topic that: Explains the design, implementation, or application concepts built into the product or technology.

Paper 131

Paper Environment Analysis ROI 131

Ledger Bennett

OCTOBER 28, 2020

This White Paper will detail the proven strategy for successful virtual event marketing promotion Ledger Bennett deploy to provide your business a reliable pathway to measurable results. The post White Paper: Crafting Effective Virtual Event Marketing Programs appeared first on Ledger Bennett.

Paper 56

Paper Event Marketing Effective Effectiveness 56

WriteSpark

OCTOBER 5, 2011

Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. even best presented in a white paper format. How do you choose which topics should be covered in a technical white paper? The following criteria can help you decide; consider a white paper for a topic that: Explains the design, implementation, or application concepts built into the product or technology.

Paper 120

Paper Environment Analysis ROI 120

Marketing Craftmanship

DECEMBER 19, 2012

In a pre-pixilated world in the not too distant past, Ink on Paper ruled the world of marketing. They understood the difference between a sheet-fed and web offset printing press, could distinguish between thermography and engraving, and spent hours studying paper stock samples, typefaces and PMS color charts. But we’ve lost a few things in our exodus from Ink on Paper: Visceral Impact – Pixels on a screen have no weight, no dimension, no texture, no smell.

Paper 151

Paper Mail Press Sample 151

WriteSpark

JANUARY 18, 2011

Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010). Know thy audience: business and technical white papers (should you write separate white papers for each?). Content Marketing White Papers

Paper 131

Paper Tips Blogger Writing 131

AccuData

NOVEMBER 8, 2020

Once you need to write an academic paper, a very good true academic may certainly help you out. In the event you want a excellent paper writing service, then you’re probably already aware there are several bogus instructional authors out there there. So how do you know whether the paper composing services you are looking at are all good? In this fashion in which you can make certain everything is right and also the paper had been compiled by means of an specialist.

Paper 40

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AccuData

NOVEMBER 8, 2020

They might even miss out on the opportunity to best essay writing website earn their research paper impressive to your own examiner. The author gives you inexpensive research papers service and support to its own clients. You can acquire inexpensive rates by means of crowd writer exploration paper service. Attempt to maintain a very low master papers cost as your top priority so you can avail it with comfort.

Paper 40

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Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process? More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer.

Paper 148

Paper Microsite Writing Sales 148

Technology Services Group

JULY 26, 2019

Amazon DynamoDB Hadoop OpenContent Management Suite White PaperIn May of 2019, Technology Services Group initiated an 11 Billion Document DynamoDB benchmark, which was completed in June 2019. With the success of the benchmark, TSG was able to successfully demonstrate that AWS, DynamoDB, Elasticsearch and our OpenContent, OpenAnnotate and OpenMigrate products could scale to an unprecedented level and represented the next evolution of […].

Paper 40

Paper Benchmark Service Product 40

WriteSpark

JANUARY 18, 2011

Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010). Know thy audience: business and technical white papers (should you write separate white papers for each?). Content Marketing White Papers

Paper 120

Paper Tips Blogger Writing 120

DivvyHQ

JUNE 10, 2020

We all want our content to be engaging and relevant, but for the the longest time, white papers have been known as the boring cousin of ebooks. Content Marketing Content Marketing Toolbox Content Planning Tips & How-Tos assessments audience buyer personas content conversions demand generation engagement graphics infographics interactive interactivity marketing navigation quizzes segmentation trends video white papers

Paper 40

Paper Interactive Relevance Experience 40

Writing on the Web

APRIL 6, 2016

If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. At the other end of the list would be a customized white paper. In my case a specific example would be a white paper for one of my executive coaching clients.

Paper 119

Paper Traffic Online Field 119

NuSpark

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Put a link to your new white paper on your home page. Download free white paper”.

Paper 176

Paper Promotion Lead Generation Generation 176

NuSpark

NOVEMBER 4, 2011

Enter the white paper. White papers have become a powerful marketing tool because of two important qualities. First, white papers give readers the information they seek. Second, white papers allow marketers to establish thought-leadership and earn readers’ attention and admiration by becoming their trusted advisors. For businesses that see the demise of their interruption marketing methods, white papers are crucial. Click here to download the complete paper. [1]

Permission 144

Permission Relevance Paper Education 144

WriteSpark

MARCH 17, 2009

Many companies use white papers at the beginning of the sales cycle to attract prospects. But white papers can also be useful in a later stage of a sales cycle, when an individual customer or a buying committee is identifying the final purchase criteria and narrowing the list of products and vendors that will receive further consideration. For example, a statement of direction white paper communicates the importance of future product directions as a purchasing factor.

Paper 120

Paper Purchase Sales Cycle Comparison 120

RockContent

JUNE 5, 2020

White papers represent another relevant type of content but have been losing space over time. However, the advent of the interactive white paper has brought back this type of format, enabling several benefits to a marketing and sales strategy. Learn the advantages and how to extract the best of the interactive white papers for your strategy in this article. We’ll cover the following points: What is an interactive white paper? What is an interactive white paper?

Paper 127

Paper Interactive Insert Strategy 127