Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. MORE
In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” MORE
Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . MORE
In the world of B2B, content is king. But marketers often struggle keeping up with the sheer volume of content necessary to create thought leadership, attract visitors and gain authority on their targeted areas of expertise. When we speak of content, we often are referring to web content, blog posts, whitepapers, videos, webinars and social [.]. Blogs, Blogging Content Development MORE
So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. How to get started: Pull from your existing materials (white papers, eBooks, etc.) MORE
If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. MORE
Show me your papers ( Papiere, bitte ). You want to make sure that when — not if — your site is pulled over and Google asks for your papers, you have current, stamped, and legal papers on your person to profer. Why is Google being such a dick? MORE
My paper route taught me how much we humans are creatures of habit. Note: This is a guest post by Brad Shorr. See his bio at the end. My career in content marketing started at age 12. Every day I’d load up my red Schwinn Varsity bicycle with The Aurora Beacon News and head out to make deliveries, learning valuable lessons about digital content marketing that just starting to sink in lately. Here are a few of these lessons, which I’m sure you will pick up a lot faster than I did! MORE
If you’re a corporate marketer like me, no doubt you’ve been put in the situation I faced this week: you have a white paper that an external content person created for the company and now you need to make that content social. Let’s face it, there are some B2B executives who wouldn’t read a white paper even if you threatened them with lima beans (what, you like lima beans? ITSMA research shows that buyers want the whole menu of content—not just a white paper here or a video there. MORE
The good people at CommuniGator , a UK-based marketing automation system, were kind enough to sponsor a paper along those lines. You can download the actual paper here. The actual mechanics of relating these factors are something you’ll best understand by downloading the paper. MORE
When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. Adapted from the white paper, “ 8 Tips for Content Syndication Success.”. MORE
Most organizations spend a significant portion of their marketing budget on creating content to fuel demand generation programs, and to arm sales reps to have better conversations and engagements. Unfortunately, the majority of this content spend is currently wasted. MORE
The white paper titled, “Going Global: Programmatic Audience Development Around the World,” published by Winterberry Group in partnership with the Interactive Advertising Bureau , explores these dynamics to present a snapshot of how publishers, marketers, and technologists are “going global” in their practice of programmatic audience development across each of 12 markets. The proliferation of data and technology is reshaping the media business. MORE
How is it that a quality white paper on a hot topic can still generate bad leads? Even a well-written white paper, by a respected author, on a hot topic of vital interest to your target audience, can still generate leads your salespeople will consider “junk.” MORE
White papers are used most frequently for lead generation and nurturing in industrial marketing. Many of these white papers are very technical and require engineers and other domain experts to [.]. Content Marketing Industrial Lead Generation White Paper Marketing Gated industrial lead generation Industrial Marketing lead nurturing Regsitration Ungated White papersThis is only a content summary. Please click on the headline to read the full article. MORE
This was often difficult to read and interpret, and soon evolved into the white paper, which simplifies research findings and states benefits backed by facts. Guidelines for white papers. Let’s look at some tips for making sure your white papers are the best that they can be. MORE
This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper. Tips to pass along to your engineers and product managers for providing helpful input for a white paper project. MORE
Changes in consumer experiences, interactive new channels, and buyer expectations have ushered in a new level of information and transparency available to customers, reducing or eliminating the need for human interaction throughout the sales process. MORE
Say you’ve created an amazing white paper that’s jam-packed with important information for your audience. Maybe it’s time to make your white paper interactive. At a basic level, an interactive white paper is a dialogue , whereas static long-form content is a monologue. MORE
What we see is actually an image of the offer, but rather than use some boring white paper cover, Salesforce created a desktop vignette that represents various elements of the “guide” being consumed – on a tablet, a clipboard, and a smartphone (the video at upper right). MORE
By contrast, white papers have been consistently viewed as a type of content that can have an impressive ROI for B2B marketers. In one recent survey conducted by the Content Marketing Institute, 58% of B2B marketers said white papers are an effective marketing tactic. MORE
The Interactive White Paper fueled an Alinean crafted email marketing campaign to select prospect communities, promoting the Better Way to Go Mobile Interactive White Paper. Click here to run the Better Way to Go Mobile Interactive White Paper for yourself. MORE
documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Promote white papers honestly. MORE
It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process? More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer. MORE
Your marketing department may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it''s instantly forgotten. Content Marketing Sales Materials White Papers MORE
Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to several recent studies from IDG and DemandGen Report, buyers still leverage white papers to help make B2B purchase decisions. MORE
Expand Beyond the White Paper. But is the white paper dead? And neither would all the B2B companies who generate thousands of quality leads every year through content syndication and other white paper marketing channels. MORE
The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White papers jumped the shark when they became paid content. Blue Paper? MORE
If your offer is a White Paper, convince the reader why that white paper is worth the read. In the Symantec campaign, the value of the white paper is (apparently) learning why you need to buy their product, Norton Shopping Guarantee. MORE
11/05/2016: Actress and women’s rights campaigner Emma Watson has been forced to defend her reputation after she was named in the Panaman Papers. Opentopic blog >> itpro.co.uk Watson’s name was found the The Spectator using the searchable database of 214,000 offshore entities that was published yesterday. However, she has denied that she used her account for tax evasion purposes. Cognitive Technology undefined MORE
An Interactive White Paper dynamically customizes the content of a white paper for prospects based on the prospect’s registration profile (if available), and inputs to a few profile questions. Based on the profile, the white paper content intelligently fine tunes itself to be more relevant and personalized for a prospect’s particular research and needs. interactive smart content interactive white paper Demand Generation Pisello Alinean MORE
To make the study results more personalized and relevant, and to drive better lead generation and quality, Dell and Intel worked with Alinean to create an Interactive White Paper, customizing the research results, findings and recommendations based on the prospects’ industry and size. MORE
White papers are often perceived as the more serious older sibling of the eBook. As such, it’s not uncommon for white papers to be—well, boring. White papers are among most requested resource formats of B2B buyers. Why should I read this white paper? MORE
If you’ve ever published a white paper, you’ve probably experienced one of the most challenging aspects of white paper creation: choosing the right topic. To optimize the impact of your next white paper, you need to address a topic that engages your audience. MORE
Demonstrating how to repurpose B2B content using simple video tools, we present the video version of "Secrets of Case Study Winners," based on our white paper about effective B2B case study programs. MORE
If you are that novice user that is currently struggling with deciphering your data, we’ve developed a new White Paper that can help. When it comes to website metrics, there are few better free tools at a marketer’s disposal than Google Analytics (GA). MORE
Enter the white paper. White papers have become a powerful marketing tool because of two important qualities. First, white papers give readers the information they seek. Second, white papers allow marketers to establish thought-leadership and earn readers’ attention and admiration by becoming their trusted advisors. For businesses that see the demise of their interruption marketing methods, white papers are crucial. Click here to download the complete paper. [1] MORE
You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. MORE
In a famous example from the UK, a desperate traveler tweeted Virgin Trains—from the train bathroom—to beg for another roll of toilet paper following a “reasonably large” incident. The post Would Your Brand’s Twitter Marketing Strategy Deliver Toilet Paper? MORE
If that’s the way your social business platform is being rolled out, you may have unknowingly become a hostage of deeply ingrained mental models, shaped by the use of paper, email and shared files, or just became the last victim of the faster horse syndrome. Photo credit: ayalan. MORE
Personally, I’ve seen some white papers continue to generate leads year after year with only minor updates. Let’s be clear here – we’re not saying you should convert your white paper into sales collateral. The best demand generation campaigns start with content that your prospects want. MORE
Paper Related Topics The Point
FEBRUARY 28, 2017
Expand Beyond the White Paper. But is the white paper dead? And neither would all the B2B companies who generate thousands of quality leads every year through content syndication and other white paper marketing channels.
Webbiquity
MARCH 25, 2014
documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Promote white papers honestly.
The Point
SEPTEMBER 16, 2011
How is it that a quality white paper on a hot topic can still generate bad leads? Even a well-written white paper, by a respected author, on a hot topic of vital interest to your target audience, can still generate leads your salespeople will consider “junk.”
Modern Marketing
JUNE 12, 2017
White papers are often perceived as the more serious older sibling of the eBook. As such, it’s not uncommon for white papers to be—well, boring. White papers are among most requested resource formats of B2B buyers. Why should I read this white paper?
The ROI Guy
OCTOBER 8, 2014
Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to several recent studies from IDG and DemandGen Report, buyers still leverage white papers to help make B2B purchase decisions.
Writing on the Web
APRIL 6, 2016
If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article.
Biznology
OCTOBER 15, 2013
Show me your papers ( Papiere, bitte ). You want to make sure that when — not if — your site is pulled over and Google asks for your papers, you have current, stamped, and legal papers on your person to profer. Why is Google being such a dick?
NuSpark
DECEMBER 9, 2012
Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . .
Chris Koch
MARCH 23, 2012
If you’re a corporate marketer like me, no doubt you’ve been put in the situation I faced this week: you have a white paper that an external content person created for the company and now you need to make that content social. Let’s face it, there are some B2B executives who wouldn’t read a white paper even if you threatened them with lima beans (what, you like lima beans? ITSMA research shows that buyers want the whole menu of content—not just a white paper here or a video there.
NuSpark
MARCH 3, 2016
You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings.
Customer Experience Matrix
AUGUST 16, 2015
The good people at CommuniGator , a UK-based marketing automation system, were kind enough to sponsor a paper along those lines. You can download the actual paper here. The actual mechanics of relating these factors are something you’ll best understand by downloading the paper.
WriteSpark
NOVEMBER 14, 2012
This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper. Tips to pass along to your engineers and product managers for providing helpful input for a white paper project.
Golden Spiral
JUNE 27, 2017
Changes in consumer experiences, interactive new channels, and buyer expectations have ushered in a new level of information and transparency available to customers, reducing or eliminating the need for human interaction throughout the sales process.
Modern Marketing
SEPTEMBER 4, 2014
The white paper titled, “Going Global: Programmatic Audience Development Around the World,” published by Winterberry Group in partnership with the Interactive Advertising Bureau , explores these dynamics to present a snapshot of how publishers, marketers, and technologists are “going global” in their practice of programmatic audience development across each of 12 markets. The proliferation of data and technology is reshaping the media business.
KEO Marketing
DECEMBER 28, 2015
If you’ve ever published a white paper, you’ve probably experienced one of the most challenging aspects of white paper creation: choosing the right topic. To optimize the impact of your next white paper, you need to address a topic that engages your audience.
Content Standard
NOVEMBER 14, 2016
In a famous example from the UK, a desperate traveler tweeted Virgin Trains—from the train bathroom—to beg for another roll of toilet paper following a “reasonably large” incident. The post Would Your Brand’s Twitter Marketing Strategy Deliver Toilet Paper?
The Point
AUGUST 25, 2015
When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. Adapted from the white paper, “ 8 Tips for Content Syndication Success.”.
Industrial Marketing Today
FEBRUARY 4, 2013
White papers are used most frequently for lead generation and nurturing in industrial marketing. Many of these white papers are very technical and require engineers and other domain experts to [.]. Content Marketing Industrial Lead Generation White Paper Marketing Gated industrial lead generation Industrial Marketing lead nurturing Regsitration Ungated White papersThis is only a content summary. Please click on the headline to read the full article.
The ROI Guy
AUGUST 12, 2015
Most organizations spend a significant portion of their marketing budget on creating content to fuel demand generation programs, and to arm sales reps to have better conversations and engagements. Unfortunately, the majority of this content spend is currently wasted.
The ROI Guy
SEPTEMBER 13, 2011
An Interactive White Paper dynamically customizes the content of a white paper for prospects based on the prospect’s registration profile (if available), and inputs to a few profile questions. Based on the profile, the white paper content intelligently fine tunes itself to be more relevant and personalized for a prospect’s particular research and needs. interactive smart content interactive white paper Demand Generation Pisello Alinean
Buzz Marketing for Technology
MAY 26, 2010
In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!”
Writing on the Web
APRIL 4, 2011
It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process? More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer.
The Content Factor
MAY 9, 2011
Demonstrating how to repurpose B2B content using simple video tools, we present the video version of "Secrets of Case Study Winners," based on our white paper about effective B2B case study programs.
NuSpark
NOVEMBER 4, 2011
Enter the white paper. White papers have become a powerful marketing tool because of two important qualities. First, white papers give readers the information they seek. Second, white papers allow marketers to establish thought-leadership and earn readers’ attention and admiration by becoming their trusted advisors. For businesses that see the demise of their interruption marketing methods, white papers are crucial. Click here to download the complete paper. [1]
The Point
APRIL 19, 2017
Personally, I’ve seen some white papers continue to generate leads year after year with only minor updates. Let’s be clear here – we’re not saying you should convert your white paper into sales collateral. The best demand generation campaigns start with content that your prospects want.
Biznology
JANUARY 18, 2013
If that’s the way your social business platform is being rolled out, you may have unknowingly become a hostage of deeply ingrained mental models, shaped by the use of paper, email and shared files, or just became the last victim of the faster horse syndrome. Photo credit: ayalan.
The Effective Marketer
MAY 3, 2012
My paper route taught me how much we humans are creatures of habit. Note: This is a guest post by Brad Shorr. See his bio at the end. My career in content marketing started at age 12. Every day I’d load up my red Schwinn Varsity bicycle with The Aurora Beacon News and head out to make deliveries, learning valuable lessons about digital content marketing that just starting to sink in lately. Here are a few of these lessons, which I’m sure you will pick up a lot faster than I did!
KEO Marketing
NOVEMBER 18, 2014
By contrast, white papers have been consistently viewed as a type of content that can have an impressive ROI for B2B marketers. In one recent survey conducted by the Content Marketing Institute, 58% of B2B marketers said white papers are an effective marketing tactic.
SnapApp
AUGUST 11, 2015
So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. How to get started: Pull from your existing materials (white papers, eBooks, etc.)
SnapApp
JULY 28, 2015
Say you’ve created an amazing white paper that’s jam-packed with important information for your audience. Maybe it’s time to make your white paper interactive. At a basic level, an interactive white paper is a dialogue , whereas static long-form content is a monologue.
WriteSpark
APRIL 8, 2014
Your marketing department may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it''s instantly forgotten. Content Marketing Sales Materials White Papers
The Point
MAY 23, 2017
For a larger discussion of this same topic, download our white paper on “ Lead Recycling: A More Cost Effective Approach to Demand Generation for High-Technology Companies.”.
Opentopic
MAY 11, 2016
11/05/2016: Actress and women’s rights campaigner Emma Watson has been forced to defend her reputation after she was named in the Panaman Papers. Opentopic blog >> itpro.co.uk Watson’s name was found the The Spectator using the searchable database of 214,000 offshore entities that was published yesterday. However, she has denied that she used her account for tax evasion purposes. Cognitive Technology undefined
The Point
SEPTEMBER 11, 2017
What we see is actually an image of the offer, but rather than use some boring white paper cover, Salesforce created a desktop vignette that represents various elements of the “guide” being consumed – on a tablet, a clipboard, and a smartphone (the video at upper right).
The ROI Guy
MAY 15, 2012
The Interactive White Paper fueled an Alinean crafted email marketing campaign to select prospect communities, promoting the Better Way to Go Mobile Interactive White Paper. Click here to run the Better Way to Go Mobile Interactive White Paper for yourself.
EMagine B2B Blog
JUNE 21, 2012
In the world of B2B, content is king. But marketers often struggle keeping up with the sheer volume of content necessary to create thought leadership, attract visitors and gain authority on their targeted areas of expertise. When we speak of content, we often are referring to web content, blog posts, whitepapers, videos, webinars and social [.]. Blogs, Blogging Content Development
The Point
NOVEMBER 24, 2015
If your offer is a White Paper, convince the reader why that white paper is worth the read. In the Symantec campaign, the value of the white paper is (apparently) learning why you need to buy their product, Norton Shopping Guarantee.
The ROI Guy
APRIL 18, 2012
To make the study results more personalized and relevant, and to drive better lead generation and quality, Dell and Intel worked with Alinean to create an Interactive White Paper, customizing the research results, findings and recommendations based on the prospects’ industry and size.
EMagine B2B Blog
DECEMBER 10, 2014
If you are that novice user that is currently struggling with deciphering your data, we’ve developed a new White Paper that can help. When it comes to website metrics, there are few better free tools at a marketer’s disposal than Google Analytics (GA).
Marketing Action
JULY 16, 2013
This was often difficult to read and interpret, and soon evolved into the white paper, which simplifies research findings and states benefits backed by facts. Guidelines for white papers. Let’s look at some tips for making sure your white papers are the best that they can be.
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