Marketing Insider Group

JANUARY 20, 2021

It could be an article, an infographic, a white paper, or a video. White papers and state of the industry reports take significantly more time to put together but the results will be worth it. PR-focused content may come in any format. Source: [link].

PR 356

PR Content Marketing Work Management Content 356

Marketing Insider Group

SEPTEMBER 23, 2019

Assign one person the job of documenting content strategy and stop producing content until you have it down on paper. You may think it’s enough that you and your team have a clear idea of where you’re going with your content strategy, and you don’t need to put it down on paper. However, you might want to change your opinion on this.

Marketing Budget 260

Marketing Budget Marketing & Strategy Marketing Strategy Content Marketing 260

Marketing Insider Group

FEBRUARY 17, 2021

Rather than only churning out traditional forms of content (like white papers and blog posts), try transforming some content pieces into interactive infographics, quizzes, calculators, or assessments. In an A/B test, we compared a gated white paper with a landing page to an un-gated whitepaper that consumers could freely access and navigate.

Marketing Agencies 2 353

Marketing Agencies 2 Content Paid Search Agency Interactive Marketing 353

Marketing Insider Group

DECEMBER 10, 2020

Call for Papers and Content Management. Call for Papers and Content Management. Getting in touch with event speakers, requesting papers and content for an event, and monitoring deadlines can be a challenge for many event organizers. Those topics are outlined below: Task Organization and Prioritization. Event Budget Management.

Marketing Automation Services 275

Marketing Automation Services Marketing Management Planning Process 275

Marketing Insider Group

FEBRUARY 3, 2021

For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. A broader perspective on marketing: Agency writers have a greater perspective of the marketing world at large.

Marketing Agencies 2 285

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 285

Marketing Insider Group

AUGUST 17, 2020

Generate more leads – By offering ebooks, white papers, email newsletters, and other valuable content, a business can entice website visitors to share their contact information and become a lead. Expect similar pricing for white papers.

Cost 327

Cost Enterprise Management Content Marketing Work Management 327

Tomorrow People

MARCH 22, 2018

Knowledge centres, with white papers, eGuides, and other decision support. Latest papers. Squeeze pages, cordoning off valuable content with a data-harvesting form. Independent reviews, such as Trustpilot who provide social proof. Social media feeds, announcing new pages and content.

Lead Generation 393

Lead Generation Top of Funnel Lead Ranking Marketing Qualified Leads 393

Vision Edge Marketing

OCTOBER 29, 2024

Thought leadership articles, white papers, and case studies can position your company as an authoritative source. We can turn to Deloitte, which publishes detailed reports and white papers on various industry trends and technologies to reinforce its status as a thought leader.

Marketing AI 234

Marketing AI Buy Marketing Analytics Tools Demand 234

The Point

APRIL 4, 2024

That may still hold true for demo requests or “contact us” forms, but NetLine’s data suggests that, for early-stage content: ebooks, Webinars, white papers – marketers may be better off waiting as much as two days before triggering a follow-up email or sales call.

Trends 293

Trends B2B Thought Leadership B2B Content 293

Customer Experience Matrix

DECEMBER 30, 2019

One piece of paper stands between me and ending the year with a clean desk: a list scribbled on hotel stationery that compares different customer data systems to different types of motor vehicles. Richard Scarry meets CDP Institute , you might say.

CRM 285

CRM Paper Distribution Work Management 285

KoMarketing Associates

FEBRUARY 24, 2022

In addition to virtual events, research reports (48%), short articles/posts (48%), and ebooks/white papers (47%) have also yielded positive results for B2B marketers in terms of content. Specifically, virtual events/webinars/online courses (58%) have delivered the best results for B2B marketers in terms of content.

Advertising Agencies 263

Advertising Agencies Webinar Metrics CMO Advertising Benchmark 263

Webbiquity

APRIL 26, 2022

Perhaps you’re the kind of person who prefers to share your subject matter expertise verbally, rather than putting pen to paper (or the digital equivalent). Don’t Write, Talk (Start a Podcast). It’s never been easier to start a podcast, or more lucrative: the number of people in the U.S.

Copywriting 362

Copywriting Budget Programs Content High Quality Lead 362

Kaon

JULY 14, 2020

Current space planning methods include manual (paper) approaches, tape measures and paid software. This application is designed to help small and medium businesses around the world reopen safely while following internationally recommended physical distancing guidelines to prevent the spread of COVID-19.

Small Business Marketing 55

Small Business Marketing Planning Enterprise Management Tools 55

Marketing Insider Group

MAY 10, 2021

Today’s customers don’t often turn to the telephone book, the local paper, or even a desktop search. Then they head off to their local paper and buy an ad. And as for space in the local paper or media outlets, people simply ignore them, fast-forward through them, or use the time to go out to the kitchen for a snack.

Paid Search Agency 266

Paid Search Agency Content Marketing Planning Advertising Agencies 266

Marketing Insider Group

OCTOBER 26, 2020

Blog articles, e-books, white papers, social media posts, videos, podcasts, and any other kinds of content marketing are all effective ways of meeting your audience’s thirst for knowledge and ensuring they hang around in your funnel instead of jumping ship to your competitor’s. Content marketing is a long game. It’s vital to play it as such.

Top of Funnel 362

Top of Funnel Marketing Budget Marketing & Strategy Marketing Strategy 362

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. For example, customers who regularly open emails or who have downloaded an ebook or white paper would receive different email content than those who only engage occasionally or who are inactive. The next step could be: Visiting another page on your website, such as your products or services page.

Top of Funnel 332

Top of Funnel Paid Search Agency Companies Marketing Automation Services 332

KoMarketing Associates

AUGUST 31, 2022

That can include purchases, of course, but also white paper downloads, filling out a form, or reading a specific number of pages. . In GA4, a conversion is a specific type of event you’ve assigned a value to, such as a purchase or a white paper download. How GA4 defines a conversion. Change a Current Event to A Conversion .

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

Marketing Insider Group

DECEMBER 4, 2019

For more in in-depth resource on how to develop powerful content for your website check out our white paper, 7 Steps for Developing Better Content: A Marketer’s Guide. Today, marketers must develop a steady stream of new and relevant content to drive targeted traffic to their websites, attract new prospects, and nurture existing leads.

Landing Pages 345

Landing Pages Conversion Top of Funnel Classified Ads 345

Zoominfo

MARCH 10, 2021

However, that dissatisfaction may be unfairly aimed at the CRM itself, according to a new ZoomInfo white paper, “Transforming the CRM From a System of Record to a System of Insight.”. There are four types of bad CRM data: Incomplete records.

Work Management 246

Work Management Analysis Marketing Management Cost 246

Marketing Insider Group

OCTOBER 2, 2020

I actually wrote the first 24 articles myself summarizing white papers produced by our campaign team. While still at SAP, I took a similar approach to the company’s DigitalistMag site. I was given very little money to build the site and almost nothing to create original content. 6 articles for each of the 4 categories we launched with.

Ad Building 355

Ad Building RSS Lead Ranking B2B Thought Leadership 355

KoMarketing Associates

NOVEMBER 16, 2021

These were followed by research reports (48%), short articles/posts (48%) and e-books/white papers (47%). Throughout the past year, virtual events/webinars/online courses (58%) have yielded the best results for B2B marketers in terms of content, topping the list of assets. Focusing on B2B Content Amplification.

Marketing Report 231

Marketing Report B2B Marketing B2B Content 231

Marketing Insider Group

JUNE 29, 2020

While this all sounds good on paper, how do you do it? You have to start from a place of being genuine and sincere. How you make people feel is ultimately going to guide their decision on whether or not to be your customer. Top Tips for Empathy-Based Marketing. Don’t sell, help.

Lead Scoring 364

Lead Scoring Lead Ranking Trust Marketing Marketing & Strategy 364

Customer Experience Matrix

AUGUST 18, 2020

CDP Institute also has a growing library of papers on the the topic. Marketers can also take a closer look at privacy compliance projects, which often require tighter controls on access to customer data. Here’s an overview of what that stack looks like. So do many CDP vendors.

Work Management 276

Work Management Marketing Management Privacy Fulfillment 276

Marketing Insider Group

MARCH 27, 2020

But my advice for most marketers who aren’t selling beer or bread or toilet paper is to stop selling and blindly pushing your product. Patrick’s Day was awesome: So what should marketers do in times of fear? I don’t think we should stop everything and wait it out. Stick to your content marketing plan!

Planning 357

Planning Paid Search Agency Thought Leadership Storytelling 357

Marketing Insider Group

MAY 16, 2023

Delicious, but they’ll probably be hungry again in an hour or so.

SEO 289

SEO Lead Ranking Content PR 289

Trade Press Services Newsletter

AUGUST 1, 2024

Share your knowledge and experience through bylined articles, in-depth blogs, speaking engagements , white papers, webinars, and other forms of brand-centric messaging. The more you can demonstrate your proficiency in understanding your audience’s pain points or other needs, the more your audience will see you as a trusted resource.

Trust Marketing 227

Trust Marketing B2B Marketing B2B Thought Leadership Ad Building 227

Marketing Insider Group

MARCH 28, 2023

Make sure to put this down on paper! Inventory management software, for example, can help save you time and avoid the errors of a manual, pen and paper inventory system. Your answers will determine the extent to which you’ll want to focus on each suggestion. Luckily, there are modern, tech-driven solutions.

Small Business Marketing 268

Small Business Marketing Work Management Data Hygiene Practices 268

Marketing Insider Group

APRIL 19, 2023

Think of it like this: Few people would read a great book if the publishers printed it on loose-leaf college-ruled notebook paper in a plastic binder. Great websites still need to be attractive to the algorithm, so present your material in a way that Google won’t turn its nose up at.

Paid Content 357

Paid Content Advertising Channels Planning Work Management 357

Marketing Insider Group

FEBRUARY 4, 2020

According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. Keep writing those blog posts and white papers. Even if she can’t seem to break the habit of writing in the (horrors!) Take early retirement?

Generation 245

Generation Content Paid Search Agency Trust Marketing 245

Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks. Use Your Data to Create Buyer Personas.

Startups 273

Startups B2B Marketing Buyer Personas Advertising Agencies 273

SendX

JULY 2, 2020

The logo, multiple colors, little paper planes, a small emoticon, envelopes, and the clouds represent fun, making it a perfect example of a newsletter that any customer would die to open. Source: Really Good Emails Chanel Sometimes you don’t need to include a preheader and a navigation menu.

Newsletter 370

Newsletter Email Campaigns Design Examples 370

Marketing Insider Group

JUNE 23, 2021

Many studios use a blank wall, a large paper backdrop, or even a bedsheet. A background that is too cluttered and busy can distract from the focus of your video and looks unprofessional. An easy way to create a clean background is by using a backdrop. Place your subject a few feet away from the background to avoid shadows.

Storytelling 351

Storytelling Video Marketing Product Tips 351

Webbiquity

JANUARY 7, 2021

Do you (or they) need some help with your marketing case studies and research papers? Plus, you can sharpen your academic writing skills by posting case studies, reports, and research papers on your blog. Do you have (or do you know a student who has) an idea about a kickass academic blog on marketing but don’t know where to start?

Blogger 248

Blogger SEO Tips Paid Search Agency 248