Binary Demand
APRIL 29, 2024
[ps2id id=’introduction’ target=”/]Email undoubtedly holds significant promise as a channel for every B2B demand generation company across the globe. With many options available, navigating through them all can feel overwhelming. Customization, streamlining, categorization, and more play considerable roles in optimizing B2B email marketing campaigns.
Heinz Marketing
APRIL 30, 2024
By Win Salyards , Senior Marketing Consultant at Heinz Marketing When delving into B2B marketing, understanding the pivotal role of technical personas such as programmers, engineers, and IT professionals is key. Their specialized expertise and discerning preferences shape industries, making it imperative to engage them effectively. This necessitates a strategic approach that transcends traditional marketing tactics.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Only B2B
APRIL 30, 2024
Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. To achieve this, you require a meticulously crafted actionable go-to-market plan. Crafting a successful B2B GTM strategy is easier said than done, but with the right framework, it becomes achievable.
Sword and the Script | B2B
APRIL 30, 2024
Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product. That means for every 20 people your marketing efforts reach, just one has the intent to buy.
Advertisement
The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Martech
MAY 2, 2024
Understanding and engaging the buying group is critical for B2B success. When companies need to make major purchases, they typically assemble an internal team — known as the buying group, buying committee or buying center — to evaluate options and make the decision. This group can comprise anywhere from a handful to over a dozen members, each with their own roles, responsibilities and agendas.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Alaniz
APRIL 30, 2024
In the rapidly evolving digital landscape, the role of artificial intelligence (AI) continues to expand for business owners and their teams. Integrating AI tools into your business and marketing operations is quickly becoming a necessity for companies that don’t want to risk being overshadowed by their competitors. AI tools offer. The post Transforming Your Business with AI: How to Integrate AI Tools into Your Business & Marketing Processes appeared first on Alaniz Marketing.
Strategic-IC
APRIL 29, 2024
Every contact, interaction, conversation and opportunity starts with a relationship. Relationships are the building blocks of successful businesses – and of course, ABM is all about creating long-lasting, meaningful relationships with the accounts that matter most. We had the pleasure recently of speaking with Rhiannon Blackwell , ABM Leader, Global Marketing Organization at PwC , about the art of growing relationships with Account-based Marketing, and how she built a successful ABM program from
Forrester B2B
APRIL 30, 2024
Buyer expectations for immediacy, relevance, and instant gratification have carried over from B2C to B2B and been amplified with Millennials and GenZ comprising more than half of the modern workforce. From their consumer interactions, digitally savvy B2B buyers are aware they’re signaling their interests through their behavior, content consumption, and social interactions.
Modern B2B
APRIL 30, 2024
The report, based on research conducted with 315 CMOs in the US and UK, disclosed that despite a rapid growth in martech investment, most of its potential remains untapped. The elusive martech ROI The report uncovered that a pressing concern among marketing leaders is Return on Investment (ROI), with improved marketing ROI noted as the top measure for evaluating the success of their marketing technology investments.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
SendX
MAY 1, 2024
In the fast-paced and ever-evolving world of cryptocurrency, standing out from the crowd is crucial for the success of your project. The landscape of crypto promotion has undergone significant changes, requiring project owners to adapt their strategies to effectively reach their target audience.
Trade Press Services Newsletter
MAY 2, 2024
“Let’s take this offline so we circle back to our synergistic partnership and go after the low-hanging fruit that will optimize our market penetration and enhance stakeholder engagement across all touchpoints.” If you found this sentence to be confusing (and cringeworthy), you aren’t alone. Excessive use of buzzwords and corporate jargon can elicit negative reactions, impede clarity , and damage critical business relationships.
Vision Edge Marketing
APRIL 30, 2024
At the heart of business value lies customer acquisition and retention. Dive into the essential metrics of brand equity and customer value to uncover the keys to long-term growth and lasting business value. Beyond short-term gains, these metrics build the foundation for sustainable success—strengthening brand positioning, fueling revenue growth, cultivating customer loyalty through a better customer experience, and delivering a competitive edge.
Webbiquity
APRIL 30, 2024
How will artificial intelligence (AI) impact search engine optimization (SEO) strategies and tactics? How will digital marketing pros need to adapt their practices to optimize their brand presence in tools like Microsoft’s Copilot, Google’s Gemini, and ChatGPT? Lots of marketers are asking. Here are some answers. Image credit: Pavel Danilyuk on Pexels In a recent post here on how AI search will impact SEO , popular speaker Chris Penn offers some helpful insights.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Act-On
APRIL 29, 2024
Now that we’ve covered the basics of lead scoring , and how to build your model , let’s tackle the last topic in our 3-part lead scoring series: lead scoring tools. Lead scoring is a process and a framework, not a tool — but technology makes it possible to implement at scale. Here are the lead scoring tools you can expect to use in your quantitative quest.
Zoominfo
MAY 3, 2024
One of the most urgent challenges facing businesses today is objectively evaluating their true go-to-market (GTM) capabilities. How reliable is the data? How lean is the tech stack? Are frontline sales and marketing teams working together, or against one another? Are campaigns and plays automated and coordinated, or one-off shots in the dark? Until now, it’s been difficult for many companies to definitively answer these questions, leading to misaligned expectations, wasted spend, and missed oppo
Martech
APRIL 30, 2024
Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. Among the areas of change: Data privacy regulations, which remain a patchwork on a global and national level in the United States. New email regulations from companies like Google and Yahoo, which are trying to reduce spam and protect their email revenue stream.
CMSWire
MAY 2, 2024
Effective knowledge management is crucial for successful AI. Here’s how organizations can optimize to improve AI-enabled customer service interactions. Continue reading.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Oktopost
APRIL 27, 2024
Why should you gamify your employee advocacy program? Because many people are socially competitive creatures. Whether we beat our personal CrossFit record, score a winning goal, or close the most significant account of the quarter, we need recognition and visibility for our accomplishments. Gamification of activities enables healthy competition between employees and gets everyone motivated to become even more accomplished.
Televerde
MAY 3, 2024
DIGIT Expo is right around the corner, which means that many of the best and brightest technology leaders and decision-makers will be arriving in Glasgow for Scotland’s largest enterprise technology showcase. This is always an exciting time of year and an excellent opportunity to learn about the latest and greatest in enterprise technology trends, best practices, and innovation.
Martech
APRIL 29, 2024
Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. And this new environment exists for a reason — consumers value their privacy. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics.
CMSWire
MAY 2, 2024
As technology and AI continue to advance, pushing the boundaries of realism, it becomes crucial to understand where this phenomenon can have a negative impact. Continue reading.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Sprout Social
APRIL 29, 2024
Need to increase your share of voice in the UK market? You need UK Instagram influencers. Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences.
Ahrefs
MAY 1, 2024
Whatever the reason, in this article, I’ll share some alternatives to HARO and a few extra ways to get expert quotes and backlinks for your website. Disclaimer: I am not a PR expert.
Martech
MAY 3, 2024
Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in the C-suite. If you dive deeper, you’ll find that CEOs don’t seem to trust CMOs. Boathouse’s CMO Insights study (registration required) noted several sobering conclusions: 34% of CEOs have great confidence in their CMOs. 32% of CEOs trust their CMOs. 56% of CEOs believe their CMO supports their long-term vision.
CMSWire
MAY 1, 2024
Even if one or more of the usual metrics may work for you, they’re likely not the only metrics you should care about. Continue reading.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
ClickZ
APRIL 30, 2024
Conversational marketing has become a key strategy in today's digital world, emphasising real-time, personalised interactions with customers. Current trends show a surge in AI-driven conversational tools, voice search, and immersive technologies like AR and VR, aiming for more humanlike and engaging experiences.
Ahrefs
MAY 1, 2024
HubSpot teaching you how to type the shrug emoji or buy bitcoin stock. Salesforce sharing inspiring business quotes. GoDaddy helping you use Bing AI, or Zendesk sharing catchy sales slogans. Judged by content marketing best practice, these articles are bad.
Martech
MAY 1, 2024
Google Ads introduced six new AI-powered features for Performance Max campaigns. Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. New customer acquisition goals are now available for Search Ads 360 advertisers. Customer retention goal. This PMax feature, also in beta, is designed to help you win back lost customers through the use of targeted strategies built on behavior patterns discovered
Expert insights. Personalized for you.
52 
Let's personalize your content