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Marketing mix modeling: A marketer’s guide


And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. What is marketing mix modeling? Marketing mix modeling (MMM) can help answer them.

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The Key Elements of the B2B Marketing Mix: The 7Ps

The Lead Agency

This blog was originally posted on the 11 th of September 2015 and has been updated for 2023, incorporating practice questions to ask yourself with regard to the B2B marketing mix, and an 8 th P to consider! is essential, that B2B Marketers tailor their seven Ps for their offering in a way that targets their business clients.


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Preparing for marketing mix modeling: What you need to know


This is where marketing mix modeling comes in. This article explores the growing relevance of marketing mix modeling today, how it differs from attribution modeling and how to harness it effectively within a strategic framework. Marketing mix modeling. A marketing mix model is a large regression model.

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Email’s Role in the Marketing Mix

Porch Group Media

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. You’ll be the first to know when we post more great marketing content! Stay up to date with the latest news and resources: Thank you!

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2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

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How to dramatically speed up your Marketing Mix Modeling


I learned Marketing Mix Modeling - what MMM is, how to estimate one, and what to do with it - from very experienced practitioners a long time ago. So long ago that we had a server room and an IT guy that would occasionally walk over and peer at the blinking lights to see what was going on in there.

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Marketing Mix Modeling 101

Mass Analytics

Marketing Mix Modeling 101 The right ingredients for a fully optimized marketing budget If you’ve heard the term Marketing Mix Modeling thrown around a lot lately and you still don’t quite get it, dig no further as this article is all you need for a good introduction to MMM. How does that work?

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5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How to repurpose videos throughout your marketing mix to increase ROI. Tune into our webinar on June 26th with Kait Bowes, Senior Demand Generation Manager at Brightcove, and find out what we’ve learned through years of building pipeline with video. You’ll learn: Which video types to use on each of your channels.

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Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix.