Client Newsletters: Do They Belong in Your B2B Marketing Mix?
FEBRUARY 11, 2016
Email marketing is one of those things many marketers feel like they “should” do, but the fact remains that B2B email marketing strategies differ for each organization. Content Marketing content curation email marketing email newsletters
Where does social media fit in the marketing mix?
grow - Practical Marketing Solutions
FEBRUARY 25, 2014
A number of news items coalesced recently and made me wonder … what is the true role of social media in the marketing mix today? This is such a vital topic that Tom Webster and I decided to tackle this on the latest edition of The Marketing Companion.
Report: Blogs Are An Important Part Of The Marketing Mix
B2B Marketing Insider
NOVEMBER 9, 2010
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Augmented Reality For B2B Marketing in 2011?"
Menu-Planning Your Marketing Mix
NOVEMBER 24, 2016
Planning a meal menu is a whole lot like planning a marketing mix. Marketing mix: What’s in the box? So, too, we must talk about what’s inside the box of the Marketing Mix. Historically, the phrase “Marketing Mix” incited marketers to spit out the 4 p’s: product, price, place, promotion. These are an excellent foundation; but the truth is, many newer-school marketers have a different set of tactics. Or, marketing effort.
Tips for incorporating public speaking into your marketing mix
grow - Practical Marketing Solutions
FEBRUARY 11, 2014
Over the past decade, companies and executives have re-discovered the power of incorporating public speaking into the marketing mix. This growing trend has impacted marketing strategies and transformed the professional speaking industry.
3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
SEPTEMBER 16, 2014
The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Below are some of the reasons why mobile strategy should have a place in your B2B marketing efforts.
B2B Marketing: 3 reasons for adopting video content into your marketing mix
B2B Lead Generation Blog
JULY 29, 2013
Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. Human Touch: 8 Questions to Steer Your Marketing Priorities.
5 Amazing Ways to Spark B2B Marketing Creativity
B2B Marketing Insider
MAY 5, 2016
B2B marketing is the stepchild of the creativity family. Every now and then, you will hear executives complaining about how they can’t be creative in their marketing strategies. The post 5 Amazing Ways to Spark B2B Marketing Creativity appeared first on Marketing Insider Group.
Find the Right Content Marketing Mix
APRIL 3, 2014
As content marketing grows in popularity, marketers are discovering that – for all but the largest and best-funded marketing teams – it’s nearly impossible to publish only original, created content at the pace expected of today’s brands. Content Marketing
The Fifth P of the Marketing Mix
MAY 8, 2011
Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. The fifth P in the marketing mix is productivity, specifically sales productivity. How exactly does sales productivity fall under marketing’s domain? It all comes down to sales enablement and marketing’s role in this area is expanding. Marketing will continue to play a large role in sales enablement, transferring important knowledge to sales.
Client Newsletters: Empty Suit of the B2B Marketing Mix
MARCH 21, 2014
Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactic for professional services firms of any size. Marketers want you to believe that your firm needs a client newsletter. In fact, at many firms their client newsletter is a marketing albatross.
B2B Email Marketing – Mixing It Up and Getting Results
MARCH 29, 2011
A couple of weeks ago HubSpot shared the slides from “The Science of Email Marketing” webinar. So interesting, we decided to change up some of our email marketing. Very interesting stuff. After extensive research, here’s some of HubSpot’s interesting findings - Email Click through rates are highest on the weekend Unsubscribe rates are
How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
MARCH 22, 2017
Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. 30% are ready to buy, which represents 100% marketing qualified leads (MQL) based on lead scoring and other criteria.
5 Ways To Incorporate Direct Mail Into Your Marketing Mix
AUGUST 17, 2010
Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. Old fashioned, yes, but used smartly and effectively, direct mail can play a vital role in a well-rounded, integrated marketing plan.
4 Dimensions of Effective B2B Marketing Plans
MARCH 12, 2014
by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises. Marketing Mix Optimization.
Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
APRIL 20, 2016
More than 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that “information middlemen providers (“metamediaries”) would emerge on the Internet and assemble and offer evaluations of different suppliers for a small charge.”. Key Trends Influencing the Mix.
The Four Pillars of Content Strategy
AUGUST 26, 2013
However, the “space you want to own” is about the problem(s) your target market faces. The beauty of gaining clarity on this pillar is that it informs both your positioning strategy and your overall marketing plan, and it also defines your SEO strategy.
5 Reasons Why Trade Shows Are Key to Your Marketing Mix
APRIL 3, 2016
Opentopic blog >> inc.com Today, more than ever, marketing is all about relationships. Event marketing offers a unique opportunity in this changing industry as you are able to be face-to-face with your audience. Marketing ROI undefinedWe are continuing to shy away from the traditional practice of just pushing products and, instead, putting an emphasis on building real connections with customers.
3 Tips For Aligning Demand & Content to Advance the Buyer’s Journey
APRIL 15, 2013
For modern marketing engagement, the perfect pairing is demand and content. By positioning content with demand generation efforts, marketers can better define and target suspects, prospects, and provide meaningful engagements to support their research and discovery processes. Deliver content across a wide marketing mix- Expand your net for enhanced engagement metrics, such as downloads; click-through; attendance; and time spent with content.
Lights, Camera, Video Marketing – How to Add Videos to Your Marketing Mix
NOVEMBER 4, 2013
Online videos are a key part of your small business marketing toolbox. So how can you make video marketing a part of your promotional efforts? Creating videos for your small business marketing has never been easier with video on smartphones, and apps like Vine or Instagram.
Advice from a Social Pro: Integrating Social into Your Marketing Mix [VIDEO]
APRIL 23, 2014
In this episode of the Magic 8 Ball of Social Media, our new video series where experts answer small business social media questions, we sit down with Ellyce Shulman, social media and marketing consultant from Seattle, WA. © 2014, VR Marketing Blog.
Efficiency and Effectiveness: The Perfect Marketing Mix
MARCH 31, 2017
People often look at marketing efficiency and effectiveness as two sides of the same coin with little or no differentiation. Digital MarketingAfter all, both theoretically lead to higher conversions and revenue, so is there really a difference? The answer: most certainly “yes.”
#BADMarketing presented by Crimson Marketing
SEPTEMBER 6, 2013
How do you feel about this piece of direct marketing? . BADMarketing branding create brand market your product marketing mix marketing product strategy to market strategy what is market strategy
How To Integrate Influencer Marketing Into Your Marketing Mix
MAY 18, 2016
A presentation by Tim Williams, CEO of Onalytica on how to integrate influencer marketing into your marketing mix, including the business case for influencer marketing, engagement models and how to measure success.
Digital Marketing Ain’t Enough – Why the Data Marketer Will Own the Future
AUGUST 19, 2013
Many of you are sophisticated in your use of Digital Marketing, and plan to continue investing in this area. But if you want a clear competitive advantage, try shifting your focus to Data Marketing. Being a “Digital” Marketer (i.e., Other Data Marketing Advantages.
The 5 Steps of Inbound Marketing [INFOGRAPHIC]
AUGUST 28, 2013
Corporate Marketing Other Interesting Topics competition in marketing create brand creative agency marketing mix marketing target market to market strategy what is market strategy ( Chris Vaughn/Social Media Today ).
The Right Digital Marketing Mix for B2B Marketers
NOVEMBER 5, 2014
James Culliton first described the role of the marketing manager in 1948 as a "mixer of ingredients." " This idea later became popular in an article by Niel Borden called “The Concept of the Marketing Mix.” Essentially, marketing leaders find their niche recipe by utilizing ingredients made successful
MMA Modernizes Marketing Mix Models
Customer Experience Matrix
JANUARY 31, 2013
I’ve been spending a lot of time recently looking at marketing measurement systems. A good place to start is Marketing Management Analytics , known to its friends as MMA. MMA was founded in 1989 and is one of the pioneers in marketing mix modeling.
Integrated Marketing Measurement: It’s Like Lasagna
Digital B2B Marketing
DECEMBER 15, 2011
All marketing is integrated, even if it is unintentional, poorly done or working against itself. Marketing activity does not happen in a vacuum void of other influences. Most marketers don’t actually know. Your Turn Do you measure marketing through to the bottom line?
Integrate Social Media Into Your Marketing Mix
B2B Marketing Insider
NOVEMBER 1, 2010
At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix?
Managing Marketing Content Across the Customer Life Cycle
NOVEMBER 12, 2013
Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. No wonder marketers everywhere are scrambling to develop content and make use of the myriad of channels to reach and connect with prospects and customers. . Many marketers have gotten so caught up in the creation of content, however, that they have forgotten how important it is to match marketing content with the customer buying journey and life cycle.
Creating the “Right Content”
AUGUST 29, 2013
The thought leadership of others can spur great ideas for your own blog posts and marketing messages. Corporate Marketing competition in marketing create brand how to use social media marketing mix marketing target market social media communications to market strategy what is market strategy
#BADMarketing presented by Crimson Marketing
SEPTEMBER 13, 2013
A&F’s target market may be collegiates, but this didn’t sit well with Asian Americans across all generations. Abercrombie & Fitch (A&F) is known for their racy advertising and generally humorous, witty slogan designs for their T-shirts.
From Idea to Sale: Introducing a New Product
SEPTEMBER 5, 2013
Releasing new products can be crucial to your business growth and market competitiveness. Ideas can come from anywhere – employees, current customers, competitors or market research. It’s becoming more important than ever to streamline the process.
The Three C’s of Solutions Marketing: An Interview with Bob Braham [Podcast]
SEPTEMBER 4, 2013
Bob Braham provided me with some very interesting insight into what he calls the “three C’s of solutions marketing”: . Bob is recognized in high tech as a strategic marketing leader who specializes in starting something new or fixing something broken.
How To Choose the Right Cloud Partner
AUGUST 21, 2013
Other Interesting Topics Partner Marketing business to business markets competition in marketing competitive analysis marketing mix partner program to market strategy what is market strategy
How to Be a Successful Social Seller
AUGUST 6, 2013
What this means is marketing needs to actively get involved in providing sales with better information than the buyer. It’s marketing’s job to find out where buyers get their information and how they perceive it. There’s a change in the air.