Porch Group Media

JANUARY 23, 2023

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. You’ll be the first to know when we post more great marketing content! Stay up to date with the latest news and resources: Thank you!

Marketing Mix 105

Marketing Mix First-Mover Advantage Marketing & Strategy Email Marketing 105

Martech

JANUARY 29, 2025

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers allocate budgets more effectively in a dynamic digital landscape. The post Google releases its open source marketing mix model to all appeared first on MarTech. The big picture. Processing.

Marketing Mix 78

Marketing Mix Allocation Paid Search Agency Advertising Agencies 78

ScanmarQED

OCTOBER 3, 2024

So, you’ve built a solid Marketing Mix Model (MMM) to make sense of your past performance, but the real value lies ahead—using it to forecast and optimise. You could base it on an optimized media mix (i.e. This is where MMMs shine, offering data-backed insights for decision-making that can drive future success.

Forecasting 98

Forecasting Marketing Mix Lead Ranking Optimization 98

Mass Analytics

JUNE 14, 2023

7 Stats to Evaluate Your Marketing Mix Model In the previous part of this MMM Guide series, we explored one of the corner stones of Marketing Mix Modeling, which is Regression Analysis. Now that you have built a marketing mix model that makes sense, how do you make sure it’s statistically sound?

Marketing Mix 104

Marketing Mix Stats RSS Statistics 104

Martech

JANUARY 31, 2024

Dig deeper: What do marketing attribution and predictive analytics tools do? The post Why you should add predictive modeling to your marketing mix appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing Attribution 127

Marketing Attribution Marketing Mix Advertising Agencies Paid Search Agency 127

Webbiquity

DECEMBER 31, 2019

Exactly how important is it to incorporate different types of video into your content marketing mix? Here are a few key stats and facts: Video is huge: 86% of businesses now use video (including non-marketing videos such as training) on their websites, and 77% use video in social media.

Stats 346

Stats Video Marketing Marketing Mix Viral Marketing 346

Martech

AUGUST 25, 2023

This is where marketing mix modeling comes in. This article explores the growing relevance of marketing mix modeling today, how it differs from attribution modeling and how to harness it effectively within a strategic framework. Marketing mix modeling. A marketing mix model is a large regression model.

Marketing Attribution 98

Marketing Attribution Marketing Mix Lead Ranking Marketing Analytics Tools 98

Mass Analytics

DECEMBER 19, 2022

Embracing a Contemporary Marketing Mix Modeling Approach Using Pooled Regression. Thus, there is a real need today for advanced modeling techniques that can empower marketers to harness insights from Marketing Mix Models and embrace a contemporary approach. Challenges of Implementing Pooled Regression.

Marketing Mix 98

Marketing Mix Aggregators Sample Opt-out 98

Heinz Marketing

SEPTEMBER 18, 2024

If you want to dig deeper into AI and marketing, here are a few helpful posts: Harnessing AI: Heinz Marketing’s Values-Driven Approach Why B2B Companies Must Prioritize AI Ethics and Risk Management Over-Reliance on AI Tools in Business Pt. 2 Strategies for Mitigation and Prevention Let us know if you want to have a free brainstorm.

Marketing Mix 82

Marketing Mix Analysis Ethics Marketing & Strategy 82

Marketing Insider Group

DECEMBER 17, 2020

Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist. Digital Marketing Beyond Content Creation. Download The 2021 B2B Marketing Mix Report here to learn more.

Marketing Budget Creation 356

Marketing Budget Creation Marketing Budget B2B Thought Leadership Content 356

SalesGrape

NOVEMBER 28, 2024

While digital channels, such as email campaigns, social media, and content marketing, have become staples, one traditional method—outbound calling—continues to prove its value in building meaningful connections and driving results. Flexibility is also key—callers should be able to adapt their approach based on the prospect’s responses.

Marketing Mix 89

Marketing Mix Paid Search Agency Ads Work Management 89

Marketing Insider Group

APRIL 13, 2023

Modern marketing requires measuring metrics that help you determine your return on investment. The 4 Ps of Marketing and Their Modern Challenges Marketing professor Jerome McCarthy defined a “marketing mix” in 1960 with the 4 Ps of marketing: product, price, place, and promotion.

Relevance 356

Relevance Planning Paid Search Agency Work Management 356

Mass Analytics

JUNE 20, 2023

Keep an Eye on ROI: Return on Investment in Marketing Mix Modeling In the previous article of this series, we learned how to measure the contribution of each channel in an MMM project. Two of the key concepts in Marketing Mix Modeling is the relationship between ROI and Contribution. So, give it as much time as it needs.

Marketing Mix 98

Marketing Mix ROI ROMI Impressions 98

Mass Analytics

JUNE 22, 2023

Contribution Analysis: Unraveling the Secrets of Media Effectiveness in Your Marketing Mix In the previous article, we covered the part “How to Choose the Best Model for Your Marketing Mix Modeling Project “ which paved our way to the fifth article in our series.

Marketing Mix 98

Marketing Mix Analysis Effectiveness Aggregators 98

Marketing Insider Group

NOVEMBER 4, 2020

The 2021 B2B Marketing Mix Report , which forecasts marketing trends for the year ahead, shows that of the B2B marketing professionals surveyed, 86% will rely on LinkedIn for generating leads. Curious where all other marketing channels fall on the modern B2B marketers’ priority list?

Lead Ranking 362

Lead Ranking Lead Scoring Linkedin B2B Marketing 362

Marketing Insider Group

APRIL 2, 2018

Here we take a look at the many reasons why written content should be an essential part of your content marketing mix in 2018 and beyond. The post Why Written Content Is More Important Than Ever In 2018 appeared first on Marketing Insider Group. But there’s increasing evidence that many people still prefer written content.

Content 279

Content Marketing Mix Video Marketing Content Marketing 279

Marketing Insider Group

MAY 31, 2017

For marketers, it has dramatically interrupted our marketing mix and the expectations from senior executives. This disruption has forced executives to put increasing pressure on CMOs to implement marketing strategies and programs that deliver […].

Marketing Mix 275

Marketing Mix Marketing & Strategy Interactive Marketing Marketing 275

Sword and the Script | B2B

OCTOBER 17, 2023

It also supports customer marketing – reinforcing the notion to existing customers they made the right choice initially. All this supports the notion that PR needs to be in the B2B marketing mix for most companies. Hire a B2B marketing and PR consultant who can think strategically and execute effectively.

Marketing Mix 93

Marketing Mix PR B2B Marketing Top of Funnel 93

ScanmarQED

JANUARY 31, 2025

Automation and AI are revolutionizing industries at a breakneck pace, and Marketing Mix Modeling (MMM) is no exception. Automated modeling systems, making use of AI techniques, are becoming table stakes in the marketing world. However, while AI excels in specific parts of the MMM process, its not a panacea.

Marketing Mix 52

Marketing Mix Automation Planning Validation 52

Marketing Insider Group

JANUARY 8, 2024

According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation. Automation of Tasks Some tasks are time-consuming, forcing marketers to focus on minutiae rather than where they’re needed most: strategy.

Marketing AI 317

Marketing AI B2B Marketing Planning Work Management 317

sagefrog

JANUARY 26, 2025

The post 2010 Marketing Mix Survey Results appeared first on Sagefrog Marketing Group, LLC.

Marketing Mix 52

Marketing Mix Customer Surveys Marketing 52

KoMarketing Associates

JULY 27, 2021

Instagram Usage Among B2B Marketers. This is not the first report as of late to indicate that B2B marketers are showing a growing interest in Instagram. SageFrog conducted its “2021 B2B Marketing Mix Report,” and data indicated that Instagram usage increased about 30% from last year to 60%.

Social Networks 295

Social Networks Network Marketing Facebook Social Marketing 295

KoMarketing Associates

AUGUST 10, 2021

Among the social channels being leveraged, previous research suggested that B2B marketers, in particular, were turning to Instagram more frequently.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

KoMarketing Associates

MARCH 2, 2022

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. In general, most social media engagement for B2B marketers now comes from Twitter.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

Marketing Insider Group

JULY 24, 2017

Social media is no longer just a fun, helpful supplement to a marketing mix. The post How to Ramp Up Your B2B Sales Lead Generation with Social Media appeared first on Marketing Insider Group. For many companies, it has become the primary vehicle for customer engagement.

Social Media 239

Social Media Lead Generation B2B Sales Sales Leads 239

Marketing Insider Group

OCTOBER 14, 2020

For marketers, it has dramatically interrupted our marketing mix and the expectations from senior executives. This disruption has forced executives to put increasing pressure on CMOs to implement marketing strategies and programs that deliver a quantifiable return on investment.

Peer-to-peer 360

Peer-to-peer Paid Search Agency Mobile Advertising Marketing & Strategy 360

KoMarketing Associates

JUNE 2, 2022

Although social media has been a struggle for some marketers, previous research indicates that B2B marketers, in particular, have begun to find success in this area. In particular, many are leveraging Twitter for reputation management and brand awareness.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

Marketing Insider Group

DECEMBER 18, 2019

But not all of these platforms will work for your brand, so knowing which one is most trusted by buyers will help you focus your marketing time and energy on managing the channel that will give you the most ROI as a B2B company. The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn.

Social Media 279

Social Media B2B Thought Leadership Media B2B 279

KoMarketing Associates

JUNE 7, 2022

B2B marketers continue to explore the potential of leveraging social media, and previous research suggests that they are now benefiting from investing their budget in this area. LinkedIn also remains the go-to platform for B2B marketers, with 85% of respondents citing it as their most used social media channel.

Social Media 251

Social Media Facebook Peer-to-peer Social Marketing 251

Marketing Insider Group

OCTOBER 23, 2019

This is where account-based marketing (ABM) comes in—and, it’s no wonder that ABM was deemed the second most popular marketing strategy for 2020, according to Sagefrog’s 2020 B2B Marketing Mix Report. What Is Account-Based Marketing? Here’s a breakdown of the top digital and traditional approaches to ABM.

Account Based Marketing 264

Account Based Marketing Tactics Paid Search Agency ABM 264

sagefrog

OCTOBER 9, 2024

Every year, the Sagefrog B2B Marketing Mix Report delivers fresh, data-driven insights to help marketers stay ahead of the curve. What Is the 2025 B2B Marketing Mix Report? Hybrid Marketing: Don’t Choose Between Offline & Online Gone are the days when businesses could rely solely on one marketing channel.

Marketing Mix 52

Marketing Mix Marketing Report Marketing AI Account Based Marketing 52

Marketing Insider Group

APRIL 13, 2020

Build stories into your larger marketing mix. Make them the hero of your stories. Understand the stories your audience wants to hear. Everyone loves and underdog. Highlight the big struggles your audience faces. Misunderstanding Your Audience.

Storytelling 364

Storytelling Tips Marketing Budget Press 364

Marketing Insider Group

MAY 3, 2017

The business-to-business marketing mix is always changing, but there’s one tactic that consistently proves effective for B2B companies: conferences and tradeshows.

Conference 207

Conference Best Practices Marketing Mix Marketing Funnels 207

Marketing Insider Group

MARCH 27, 2020

Re-consider Your Marketing Mix. Sure maybe your CEO wants to send an email to everyone about the crisis. But we’ve seen enough of those. just check in. Ask how they are holding up. I would seriously consider pulling any outbound advertising. Shift those funds into content promotion. Amplify your best thought leadership.

Planning 357

Planning Paid Search Agency Thought Leadership Storytelling 357

KoMarketing Associates

NOVEMBER 20, 2017

While email and social media marketing still yield big ROI for B2B marketers, increasing leads and lead gen tactics remain focal points, according to new research.

Lead Gen 222

Lead Gen B2B Marketing B2B Marketing Qualified Leads 222