ScanmarQED

APRIL 3, 2025

Marketing Mix Modeling (MMM) is a widely used technique to measure the impact of paid advertising on sales. To those new to MMM, it might feel complex and even hard to believe but it is really just the application of econometric statistical techniques to an advertising or marketing question. product sale, subscription, etc.).

Marketing Mix 52

Marketing Mix Lead Ranking Branding Brand Identity 52

ScanmarQED

JANUARY 31, 2025

Automation and AI are revolutionizing industries at a breakneck pace, and Marketing Mix Modeling (MMM) is no exception. Automated modeling systems, making use of AI techniques, are becoming table stakes in the marketing world. However, while AI excels in specific parts of the MMM process, its not a panacea.

Marketing Mix 52

Marketing Mix Automation Planning Validation 52

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. What is marketing mix modeling? Marketing mix modeling (MMM) can help answer them.

Marketing Mix 116

Marketing Mix Marketing Attribution Lead Ranking Planning 116

Search Engine Journal

OCTOBER 22, 2021

Content marketing is a lot like baking. The post 10 Ingredients For A Successful Content Marketing Mix appeared first on Search Engine Journal. Check out these ingredients you need to make your strategy a success.

Marketing Mix 131

Marketing Mix Content Marketing Content Marketing & Strategy 131

The Lead Agency

JULY 24, 2023

This blog was originally posted on the 11 th of September 2015 and has been updated for 2023, incorporating practice questions to ask yourself with regard to the B2B marketing mix, and an 8 th P to consider! is essential, that B2B Marketers tailor their seven Ps for their offering in a way that targets their business clients.

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

Porch Group Media

JANUARY 23, 2023

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. You’ll be the first to know when we post more great marketing content! Stay up to date with the latest news and resources: Thank you!

Marketing Mix 105

Marketing Mix First-Mover Advantage Marketing & Strategy Email Marketing 105

Martech

JANUARY 31, 2024

Dig deeper: What do marketing attribution and predictive analytics tools do? The post Why you should add predictive modeling to your marketing mix appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing Attribution 135

Marketing Attribution Marketing Mix Advertising Agencies Paid Search Agency 135

Mass Analytics

JUNE 14, 2023

7 Stats to Evaluate Your Marketing Mix Model In the previous part of this MMM Guide series, we explored one of the corner stones of Marketing Mix Modeling, which is Regression Analysis. Now that you have built a marketing mix model that makes sense, how do you make sure it’s statistically sound?

Marketing Mix 104

Marketing Mix Stats RSS Statistics 104

Mass Analytics

MAY 25, 2023

THINKING ABOUT BRINGING YOUR MARKETING MIX MODELING IN-HOUSE? MMM is becoming integral to the success of companies’ marketing strategies. Build a Cost-effective Measurement Capability Managed services for Marketing Mix Modeling often come at a significant cost, typically in the six to seven figures. In fact, 48.7%

Marketing Mix 98

Marketing Mix Paid Search Agency Work Management Advertising Agencies 98

Webbiquity

DECEMBER 31, 2019

Exactly how important is it to incorporate different types of video into your content marketing mix? Here are a few key stats and facts: Video is huge: 86% of businesses now use video (including non-marketing videos such as training) on their websites, and 77% use video in social media.

Stats 346

Stats Video Marketing Marketing Mix Viral Marketing 346

Martech

AUGUST 25, 2023

This is where marketing mix modeling comes in. This article explores the growing relevance of marketing mix modeling today, how it differs from attribution modeling and how to harness it effectively within a strategic framework. Marketing mix modeling. A marketing mix model is a large regression model.

Marketing Attribution 98

Marketing Attribution Marketing Mix Lead Ranking Marketing Analytics Tools 98

Mass Analytics

DECEMBER 19, 2022

Embracing a Contemporary Marketing Mix Modeling Approach Using Pooled Regression. Thus, there is a real need today for advanced modeling techniques that can empower marketers to harness insights from Marketing Mix Models and embrace a contemporary approach. Challenges of Implementing Pooled Regression.

Marketing Mix 98

Marketing Mix Aggregators Sample Opt-out 98

ScanmarQED

JANUARY 23, 2025

Marketing dynamics can be complex, and additive and multiplicative (Log) models are each tailored to address specific analytical needs. In the world of data-driven decision-making, selecting the appropriate model for your data is a foundational step in unlocking actionable insights.

Marketing Mix 52

Marketing Mix Allocation FAQ Knowledge Base 52

Marketing Insider Group

NOVEMBER 4, 2024

To unlock their full potential, you must integrate AI and automation into a broader marketing strategy that includes human insight, creativity, and the expertise of marketing professionals who understand how to align technology with business goals. As Sagefrog’s 2025 B2B Marketing Mix Report notes, AI and automation are critical.

Marketing AI 130

Marketing AI Advertising Agencies Paid Search Agency Automation 130

Tomorrow People

AUGUST 20, 2024

Step 5: Evaluate current marketing activities You’ve now looked at what competitors can afford to do next, but what are they actually doing at the moment? This is when you should begin assessing their marketing mix (product, price, place, and promotion). Still, it’s worth noting that all four marketing mix elements are key.

Analysis 177

Analysis Effectiveness Work Management Marketing Management 177

Marketing Insider Group

DECEMBER 17, 2020

Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist. Digital Marketing Beyond Content Creation. Download The 2021 B2B Marketing Mix Report here to learn more.

Marketing Budget Creation 356

Marketing Budget Creation Marketing Budget B2B Thought Leadership Content 356

Mass Analytics

JUNE 20, 2023

Keep an Eye on ROI: Return on Investment in Marketing Mix Modeling In the previous article of this series, we learned how to measure the contribution of each channel in an MMM project. Two of the key concepts in Marketing Mix Modeling is the relationship between ROI and Contribution. So, give it as much time as it needs.

Marketing Mix 98

Marketing Mix ROI ROMI Impressions 98

Mass Analytics

JUNE 22, 2023

Contribution Analysis: Unraveling the Secrets of Media Effectiveness in Your Marketing Mix In the previous article, we covered the part “How to Choose the Best Model for Your Marketing Mix Modeling Project “ which paved our way to the fifth article in our series.

Marketing Mix 98

Marketing Mix Analysis Effectiveness Aggregators 98

Marketing Insider Group

NOVEMBER 4, 2020

The 2021 B2B Marketing Mix Report , which forecasts marketing trends for the year ahead, shows that of the B2B marketing professionals surveyed, 86% will rely on LinkedIn for generating leads. Curious where all other marketing channels fall on the modern B2B marketers’ priority list?

Lead Ranking 362

Lead Ranking Lead Scoring Linkedin B2B Marketing 362

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. When you get enough customer interviews, trends and themes emerge and your marketing mix will begin to present itself.

Marketing & Strategy 106

Marketing & Strategy Marketing Strategy Ad Building Burn Rate 106

Sword and the Script | B2B

OCTOBER 17, 2023

It also supports customer marketing – reinforcing the notion to existing customers they made the right choice initially. All this supports the notion that PR needs to be in the B2B marketing mix for most companies. Hire a B2B marketing and PR consultant who can think strategically and execute effectively.

Marketing Mix 96

Marketing Mix PR B2B Marketing Top of Funnel 96

Marketing Insider Group

APRIL 2, 2018

Here we take a look at the many reasons why written content should be an essential part of your content marketing mix in 2018 and beyond. The post Why Written Content Is More Important Than Ever In 2018 appeared first on Marketing Insider Group. But there’s increasing evidence that many people still prefer written content.

Content 279

Content Marketing Mix Video Marketing Content Marketing 279

Marketing Insider Group

MAY 31, 2017

For marketers, it has dramatically interrupted our marketing mix and the expectations from senior executives. This disruption has forced executives to put increasing pressure on CMOs to implement marketing strategies and programs that deliver […].

Marketing Mix 275

Marketing Mix Marketing & Strategy Interactive Marketing Marketing 275

Martech

SEPTEMBER 9, 2024

This surge in retail media investment underscores its growing importance in the marketing mix. Buyers have revised their year-over-year projections for this channel from +21.8% to an impressive +25.1%. Source: IAB “The 2024 Outlook Study: August Update.”

Paid Search Agency 119

Paid Search Agency Spending Ads Advertising Agencies 119

Marketing Insider Group

JANUARY 8, 2024

According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation. Automation of Tasks Some tasks are time-consuming, forcing marketers to focus on minutiae rather than where they’re needed most: strategy.

Marketing AI 321

Marketing AI B2B Marketing Planning Work Management 321

Martech

AUGUST 26, 2024

Marketers get involved in account penetration and expansion Traditionally, B2B marketers were expected to fill the top of the sales funnel with a steady stream of qualified leads, and sales functions like account management were charged with customer retention and expansion.

B2B Marketing 136

B2B Marketing Trends Top of Funnel B2B 136

illumin

AUGUST 22, 2024

Marketing mix models give advertisers an advantage Marketing mix models (MMMs) can give advertisers insights and measurements to effectively reach their target audience. These questions need to be answered for an effective campaign.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Allocation 98

KoMarketing Associates

JULY 27, 2021

Instagram Usage Among B2B Marketers. This is not the first report as of late to indicate that B2B marketers are showing a growing interest in Instagram. SageFrog conducted its “2021 B2B Marketing Mix Report,” and data indicated that Instagram usage increased about 30% from last year to 60%.

Social Networks 295

Social Networks Network Marketing Facebook Social Marketing 295

Martech

DECEMBER 16, 2024

Use these insights to refine your marketing mix and allocate resources effectively. Dig deeper: Unlocking the full customer journey with advanced marketing measurement models 3. Embrace multi-attribution models Adopt multi-attribution approaches to identify how different channels, touchpoints, and strategies influence outcomes.

Advertising Agencies 123

Advertising Agencies Marketing AI Marketing Attribution Planning 123

Sword and the Script | B2B

NOVEMBER 26, 2024

Last year, eMarketer reported the previous edition had a sample size of 2,400 US-based B2B marketers. Read more: 2025 B2B Marketing Mix Report by Sagefrog 3. Plural: B2B marketing budgets grow 2% in 2025 Plural is a strategy consulting firm that crunches economic data to produce a forecast.

Marketing Budget 129

Marketing Budget Marketing Budget Creation Customer Surveys B2B Marketing 129

Tomorrow People

AUGUST 5, 2024

If you have enough organizational resources to meet the needs of a fast-growing and sizeable market segment, then they should be your primary target. Choose your product positioning approach carefully Positioning approach refers to the ways you’ll compete in a particular market. Every approach has advantages and disadvantages.

Positioning 177

Positioning Product Tips Churn Rate 177

KoMarketing Associates

AUGUST 10, 2021

Among the social channels being leveraged, previous research suggested that B2B marketers, in particular, were turning to Instagram more frequently.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

Tomorrow People

AUGUST 5, 2024

If you have enough organizational resources to meet the needs of a fast-growing and sizeable market segment, then they should be your primary target. Choose your product positioning approach carefully Positioning approach refers to the ways you’ll compete in a particular market. Every approach has advantages and disadvantages.

Positioning 177

Positioning Product Tips Churn Rate 177

KoMarketing Associates

MARCH 2, 2022

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. In general, most social media engagement for B2B marketers now comes from Twitter.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

Martech

OCTOBER 31, 2024

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. This has been a cornerstone of digital strategy for years — and with good reason.

Marketing AI 120

Marketing AI Analytics Marketing Management Transparency 120