Menu-Planning Your Marketing Mix

Act-On

Planning a meal menu is a whole lot like planning a marketing mix. Marketing mix: What’s in the box? So, too, we must talk about what’s inside the box of the Marketing Mix. Historically, the phrase “Marketing Mix” incited marketers to spit out the 4 p’s: product, price, place, promotion. These are an excellent foundation; but the truth is, many newer-school marketers have a different set of tactics. Or, marketing effort.

Attribution Modeling vs Marketing Mix Modeling

Oktopost

Marketing may no longer be the ineffable art it was in the past. It used to be the case that “marketing” was essentially a black box that you’d pour money into, hoping to see a sales increase at the other end. The eternal CEO question is, where did the marketing department’s budget go?

MMA Modernizes Marketing Mix Models

Customer Experience Matrix

I’ve been spending a lot of time recently looking at marketing measurement systems. A good place to start is Marketing Management Analytics , known to its friends as MMA. MMA was founded in 1989 and is one of the pioneers in marketing mix modeling.

The Return of the “Marketing Mix”

Buzz Marketing for Technology

Anyone who claims that business is all about logic and data needs to get a reality-check; Marketers are perhaps the worst offenders here, much to their detriment. This alienation – or departure from sanity in Marketing- stems from the over-indexing on Data and Measurement.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

Efficiency and Effectiveness: The Perfect Marketing Mix

Reachforce

People often look at marketing efficiency and effectiveness as two sides of the same coin with little or no differentiation. Digital MarketingAfter all, both theoretically lead to higher conversions and revenue, so is there really a difference? The answer: most certainly “yes.”

Client Newsletters: Do They Belong in Your B2B Marketing Mix?

KoMarketing Associates

Email marketing is one of those things many marketers feel like they “should” do, but the fact remains that B2B email marketing strategies differ for each organization. Content Marketing content curation email marketing email newsletters

Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Augmented Reality For B2B Marketing in 2011?"

Does Your Content Marketing Mix Address Your Business Challenges?

Content Standard

” Chances are you’ve seen this simple piece of advice echoed across countless articles, webinars, and conferences by plenty of well-meaning content marketing experts. But to an experienced marketer, this tip is pure common sense. Do Diversify Your Content Marketing Mix.

How To Integrate Influencer Marketing Into Your Marketing Mix

Onalytica B2B

A presentation by Tim Williams, CEO of Onalytica on how to integrate influencer marketing into your marketing mix, including the business case for influencer marketing, engagement models and how to measure success.

3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix

KoMarketing Associates

The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Below are some of the reasons why mobile strategy should have a place in your B2B marketing efforts.

B2B Marketing: 3 reasons for adopting video content into your marketing mix

B2B Lead Generation

Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. Human Touch: 8 Questions to Steer Your Marketing Priorities.

Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix?

eGuide on building the perfect marketing mix

Tomorrow People

Is your marketing mix up to the mark? Is your marketing mix achieving everything you want it to? So, are you one of the companies missing out on a better marketing ROI by neglecting or misusing social media and other technologies? Here are two ways to get a marketing mix that makes for better results: Get closer to customers with social media. With the right marketing mix you can create a more compelling and cost effective brand presence.

Integrating Social Media Into The B2B Marketing Mix [Slides]

Marketing Insider Group

This presentation covers the change that is occurring in marketing. Marketers are no longer in control of the message. I challenged the group of marketers and business people from companies both large and small to first determine their objectives before starting any social media plans.

Find the Right Content Marketing Mix

Marketing Action

As content marketing grows in popularity, marketers are discovering that – for all but the largest and best-funded marketing teams – it’s nearly impossible to publish only original, created content at the pace expected of today’s brands. Content Marketing

Client Newsletters: Empty Suit of the B2B Marketing Mix

Marketing Craftmanship

Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactic for professional services firms of any size. Marketers want you to believe that your firm needs a client newsletter. In fact, at many firms their client newsletter is a marketing albatross.

5 Ways To Incorporate Direct Mail Into Your Marketing Mix

The Point

Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. Old fashioned, yes, but used smartly and effectively, direct mail can play a vital role in a well-rounded, integrated marketing plan.

Mail 215

The Fifth P of the Marketing Mix

Modern Marketing

Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. The fifth P in the marketing mix is productivity, specifically sales productivity. How exactly does sales productivity fall under marketing’s domain? It all comes down to sales enablement and marketing’s role in this area is expanding. Marketing will continue to play a large role in sales enablement, transferring important knowledge to sales.

How to get more with a marketing mix

Tomorrow People

Marketing. But is your marketing strategy lacking the marketing mix? Ask yourself these four questions to assess whether you could be getting more with a real marketing mix. Is this a marketing mix or a marketing mix up? How many channels do you use to market your services or products? Do you stick to one or two familiar ones - blogging, brochures etc - or do you create a true marketing mix for better results?

How to Add Social Media Holidays to Your Marketing Mix

Modern B2B Marketing

At Unmetric, we constantly measure and monitor our marketing efforts. Even marketing in real time can be tackled with preparation and readiness. Social Media Marketing b2b Consumer

B2B Email Marketing – Mixing It Up and Getting Results

Reachforce

A couple of weeks ago HubSpot shared the slides from “The Science of Email Marketing” webinar. So interesting, we decided to change up some of our email marketing. Very interesting stuff. After extensive research, here’s some of HubSpot’s interesting findings - Email Click through rates are highest on the weekend Unsubscribe rates are

Evolution of the 4 P’s of Marketing: Say Hello to the New Marketing Mix

Directive Agency

“In marketing, I’ve seen only one strategy that can’t miss – to market to your best customers first.” – John Romero. Efficient and effective marketing strategies are one of the most sought out assets for every company. What is the Marketing Mix?

How Do You Work Content Into Your Marketing Mix? [New benchmark report]

Modern Marketing

by Amanda Batista | Tweet this There are a lot of great surveys and reports about the state of content marketing out there (props Content Marketing Institute/MarketingProfs and Demand Gen Report ). How modern marketers use other people’s content.

Inbound & Outbound Marketing Mix - Poll Results

Smashmouth Marketing

Last week we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - what is your mix for lead gen? The short version excerpted from the article: The experts balance Inbound Marketing with Outbound Marketing.

Inbound & Outbound Marketing Mix - Poll Results

Smashmouth Marketing

Last week we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - what is your mix for lead gen? The short version excerpted from the article: The experts balance Inbound Marketing with Outbound Marketing.

Evolution of the 4 P’s of Marketing: Say Hello to the New Marketing Mix

Directive Agency

“In marketing, I’ve seen only one strategy that can’t miss – to market to your best customers first.” – John Romero. Efficient and effective marketing strategies are one of the most sought out assets for every company. What is the Marketing Mix?

Marketing Mix Best Practices – Effective Examples of the Seven P’s

The Lead Agency

How well do you know your way around the marketing mix? If you want to see your business grow it is vital that you have your eye on all the components that make up a successful marketing strategy. Mnemonics, like the seven Ps, can prove helpful for marketers to make sure nothing is missed in the planning phase of any campaign. Why Do We Use The Marketing Mix Model? Marketing Mix Best Practices. B2B Marketing

The Right B2B Ecommerce Digital Marketing Mix

Overground

More and more marketing leaders are being challenged with providing their business with a B2B ecommerce solution. For many in the B2B space, this is foreign territory

Six reasons why webinars should (still) be core to your marketing mix

Heinz Marketing

We marketers get bored of things we do too often, especially when shiny new objects appear on the horizon. I had the pleasure of speaking at On24’s Webinar World last month, and while there spoke with numerous B2B marketers who still actively and regularly use webinars in their mix. And when I asked them why webinars were still so core to their success and marketing mix, here were the six answers I heard most often: 1.

Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing

Hinge Marketing

More than 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that “information middlemen providers (“metamediaries”) would emerge on the Internet and assemble and offer evaluations of different suppliers for a small charge.”. Key Trends Influencing the Mix.

How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix

distribion

Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. 30% are ready to buy, which represents 100% marketing qualified leads (MQL) based on lead scoring and other criteria.

The Right Digital Marketing Mix for B2B Marketers

Overground

James Culliton first described the role of the marketing manager in 1948 as a "mixer of ingredients." " This idea later became popular in an article by Niel Borden called “The Concept of the Marketing Mix.” Essentially, marketing leaders find their niche recipe by utilizing ingredients made successful

The Right Way to Think about Marketing Mix Models

Customer Experience Matrix

Here’s a fine mess: I was all set to review a paper titled “Marketing-Mix Modeling the Right Way”, partly because I found the title annoyingly arrogant and partly because I have doubts regarding the methodology it describes. Problem is, I now have marketing mix modeling on my mind. What makes marketing mix models relevant to customer experience management? I suspect that most people reading this blog are already familiar with marketing mix models.

Breaking Down the Inbound Marketing Mix

Hubspot

Inbound marketing takes time, but most marketers only have a few hours in the schedule that they can carve out for inbound marketing, which can make prioritizing activites extremely difficult. Content creation is the biggest factor in the Inbound Marketing Equation.

5 Amazing Ways to Spark B2B Marketing Creativity

Marketing Insider Group

B2B marketing is the stepchild of the creativity family. Every now and then, you will hear executives complaining about how they can’t be creative in their marketing strategies. The post 5 Amazing Ways to Spark B2B Marketing Creativity appeared first on Marketing Insider Group.

Four Top Branding Tips for Your Trade Association Marketing Mix

Bluetext

In a crowded marketplace for trade and membership associations, keeping up with the top new marketing and branding trends is essential. Here are four top branding tips worth adding to your trade association marketing mix. It’s important to regularly survey both members and non-members through market research if possible, and through email outreach to your database at the very least. Download Our Free eBook on Association Marketing in a Competitive Market!

Trade 20

The 5 Steps of Inbound Marketing [INFOGRAPHIC]

Crimson Marketing

Corporate Marketing Other Interesting Topics competition in marketing create brand creative agency marketing mix marketing target market to market strategy what is market strategy ( Chris Vaughn/Social Media Today ).

B2B Marketing Mix: Will Online, Social Tactics Lead?

delicious b2bmarketing

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world.

Social Outperforms TV, But When the Two Combine: Marketing Magic Happens

Adaptly

We previously shared why social is often a better bang for your buck than TV, but for brands still not sold on shifting budgets from TV to digital marketing, we recommend at least using social to support your TV campaigns. The post Social Outperforms TV, But When the Two Combine: Marketing Magic Happens appeared first on Adaptly.