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The Strategic Benefits of In-Housing Marketing Mix Modeling

Mass Analytics

THINKING ABOUT BRINGING YOUR MARKETING MIX MODELING IN-HOUSE? MMM is becoming integral to the success of companies’ marketing strategies. Build a Cost-effective Measurement Capability Managed services for Marketing Mix Modeling often come at a significant cost, typically in the six to seven figures. In fact, 48.7%

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Marketing mix modeling: A marketer’s guide

Martech

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. What is marketing mix modeling? Marketing mix modeling (MMM) can help answer them.

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Marketing Mix Modeling 101

Mass Analytics

Marketing Mix Modeling 101 The right ingredients for a fully optimized marketing budget If you’ve heard the term Marketing Mix Modeling thrown around a lot lately and you still don’t quite get it, dig no further as this article is all you need for a good introduction to MMM. How does that work?

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5 Reasons to Add Podcasts to Your Marketing Mix

Navigate the Channel

Still, many companies shy away from the opportunity because they doubt the strength of podcasts as a promotional tool in their marketing mix, don’t understand how to bring the elements together, or don’t get how B2B benefits from podcasting. Frequently Asked Questions Why should I consider adding podcasts to my marketing mix?

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2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

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Email’s Role in the Marketing Mix

V12 Data

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. You’ll be the first to know when we post more great marketing content! Stay up to date with the latest news and resources: Thank you!

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Embracing a Contemporary Marketing Mix Modeling Approach Using Pooled Regression

Mass Analytics

Embracing a Contemporary Marketing Mix Modeling Approach Using Pooled Regression. Thus, there is a real need today for advanced modeling techniques that can empower marketers to harness insights from Marketing Mix Models and embrace a contemporary approach. Challenges of Implementing Pooled Regression.

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5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How to repurpose videos throughout your marketing mix to increase ROI. Tune into our webinar on June 26th with Kait Bowes, Senior Demand Generation Manager at Brightcove, and find out what we’ve learned through years of building pipeline with video. You’ll learn: Which video types to use on each of your channels.

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Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix.