INDUSTRY INSIGHTS YOUR PEERS ARE READING
Corporate Marketing Infographics branding competition in marketing create brand creative agency how to use social media marketing mix marketing target market social media communications social media networking blog social media networks to market strategy what is market strategy MORE
More than 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that “information middlemen providers (“metamediaries”) would emerge on the Internet and assemble and offer evaluations of different suppliers for a small charge.”. Key Trends Influencing the Mix. MORE
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Augmented Reality For B2B Marketing in 2011?" MORE
Planning a meal menu is a whole lot like planning a marketing mix. Marketing mix: What’s in the box? So, too, we must talk about what’s inside the box of the Marketing Mix. Historically, the phrase “Marketing Mix” incited marketers to spit out the 4 p’s: product, price, place, promotion. These are an excellent foundation; but the truth is, many newer-school marketers have a different set of tactics. Or, marketing effort. MORE
How well do you know your way around the marketing mix? If you want to see your business grow it is vital that you have your eye on all the components that make up a successful marketing strategy. Mnemonics, like the seven Ps, can prove helpful for marketers to make sure nothing is missed in the planning phase of any campaign. Why Do We Use The Marketing Mix Model? Marketing Mix Best Practices. B2B Marketing MORE
“In marketing, I’ve seen only one strategy that can’t miss – to market to your best customers first.” – John Romero. Efficient and effective marketing strategies are one of the most sought out assets for every company. What is the Marketing Mix? MORE
People often look at marketing efficiency and effectiveness as two sides of the same coin with little or no differentiation. Digital MarketingAfter all, both theoretically lead to higher conversions and revenue, so is there really a difference? The answer: most certainly “yes.” MORE
This presentation covers the change that is occurring in marketing. Marketers are no longer in control of the message. I challenged the group of marketers and business people from companies both large and small to first determine their objectives before starting any social media plans. MORE
by Amanda Batista | Tweet this There are a lot of great surveys and reports about the state of content marketing out there (props Content Marketing Institute/MarketingProfs and Demand Gen Report ). How modern marketers use other people’s content. MORE
More and more marketing leaders are being challenged with providing their business with a B2B ecommerce solution. For many in the B2B space, this is foreign territory MORE
A presentation by Tim Williams, CEO of Onalytica on how to integrate influencer marketing into your marketing mix, including the business case for influencer marketing, engagement models and how to measure success. MORE
The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Below are some of the reasons why mobile strategy should have a place in your B2B marketing efforts. MORE
Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. Old fashioned, yes, but used smartly and effectively, direct mail can play a vital role in a well-rounded, integrated marketing plan. MORE
Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. Human Touch: 8 Questions to Steer Your Marketing Priorities. MORE
Marketing. But is your marketing strategy lacking the marketing mix? Ask yourself these four questions to assess whether you could be getting more with a real marketing mix. Is this a marketing mix or a marketing mix up? How many channels do you use to market your services or products? Do you stick to one or two familiar ones - blogging, brochures etc - or do you create a true marketing mix for better results? MORE
At Unmetric, we constantly measure and monitor our marketing efforts. Even marketing in real time can be tackled with preparation and readiness. Social Media Marketing b2b Consumer MORE
“In marketing, I’ve seen only one strategy that can’t miss – to market to your best customers first.” – John Romero. Efficient and effective marketing strategies are one of the most sought out assets for every company. What is the Marketing Mix? MORE
As content marketing grows in popularity, marketers are discovering that – for all but the largest and best-funded marketing teams – it’s nearly impossible to publish only original, created content at the pace expected of today’s brands. Content Marketing MORE
James Culliton first described the role of the marketing manager in 1948 as a "mixer of ingredients." " This idea later became popular in an article by Niel Borden called “The Concept of the Marketing Mix.” Essentially, marketing leaders find their niche recipe by utilizing ingredients made successful MORE
B2B marketing is the stepchild of the creativity family. Every now and then, you will hear executives complaining about how they can’t be creative in their marketing strategies. The post 5 Amazing Ways to Spark B2B Marketing Creativity appeared first on Marketing Insider Group. MORE
A couple of weeks ago HubSpot shared the slides from “The Science of Email Marketing” webinar. So interesting, we decided to change up some of our email marketing. Very interesting stuff. After extensive research, here’s some of HubSpot’s interesting findings - Email Click through rates are highest on the weekend Unsubscribe rates are MORE
Email marketing is one of those things many marketers feel like they “should” do, but the fact remains that B2B email marketing strategies differ for each organization. Content Marketing content curation email marketing email newsletters MORE
Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. The fifth P in the marketing mix is productivity, specifically sales productivity. How exactly does sales productivity fall under marketing’s domain? It all comes down to sales enablement and marketing’s role in this area is expanding. Marketing will continue to play a large role in sales enablement, transferring important knowledge to sales. MORE
Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactic for professional services firms of any size. Marketers want you to believe that your firm needs a client newsletter. In fact, at many firms their client newsletter is a marketing albatross. MORE
At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? MORE
Chances are that you got used to ignoring these type of marketing materials, especially when they are handed to you on the street. Advertising MarketingWhen was the last time you actually read a brochure, a flyer, or a leaflet? MORE
Last week we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - what is your mix for lead gen? The short version excerpted from the article: The experts balance Inbound Marketing with Outbound Marketing. MORE
Last week we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - what is your mix for lead gen? The short version excerpted from the article: The experts balance Inbound Marketing with Outbound Marketing. MORE
Anyone who claims that business is all about logic and data needs to get a reality-check; Marketers are perhaps the worst offenders here, much to their detriment. This alienation – or departure from sanity in Marketing- stems from the over-indexing on Data and Measurement. MORE
“The most important thing that marketers need to keep in mind is that our budgets do not come out of a magical bucket called ‘central support function’ or ‘headquarters.’ Oliver Fleis ch hut , Vice President of Global Marketing at Schneider Electric Software. It is publicly traded on the Euronext Exchange and is a component of the Euro Stoxx 50 stock market index. He took a marketing class in college which he said got him hooked on the topic. MORE
Is your marketing mix up to the mark? Is your marketing mix achieving everything you want it to? So, are you one of the companies missing out on a better marketing ROI by neglecting or misusing social media and other technologies? Here are two ways to get a marketing mix that makes for better results: Get closer to customers with social media. With the right marketing mix you can create a more compelling and cost effective brand presence. MORE
We marketers get bored of things we do too often, especially when shiny new objects appear on the horizon. I had the pleasure of speaking at On24’s Webinar World last month, and while there spoke with numerous B2B marketers who still actively and regularly use webinars in their mix. And when I asked them why webinars were still so core to their success and marketing mix, here were the six answers I heard most often: 1. MORE
” Chances are you’ve seen this simple piece of advice echoed across countless articles, webinars, and conferences by plenty of well-meaning content marketing experts. But to an experienced marketer, this tip is pure common sense. Do Diversify Your Content Marketing Mix. MORE
Marketing may no longer be the ineffable art it was in the past. It used to be the case that “marketing” was essentially a black box that you’d pour money into, hoping to see a sales increase at the other end. The eternal CEO question is, where did the marketing department’s budget go? MORE
Here’s a fine mess: I was all set to review a paper titled “Marketing-Mix Modeling the Right Way”, partly because I found the title annoyingly arrogant and partly because I have doubts regarding the methodology it describes. Problem is, I now have marketing mix modeling on my mind. What makes marketing mix models relevant to customer experience management? I suspect that most people reading this blog are already familiar with marketing mix models. MORE
I’ve been spending a lot of time recently looking at marketing measurement systems. A good place to start is Marketing Management Analytics , known to its friends as MMA. MMA was founded in 1989 and is one of the pioneers in marketing mix modeling. MORE
Marketing Mix Related Topics Act-On
NOVEMBER 24, 2016
Planning a meal menu is a whole lot like planning a marketing mix. Marketing mix: What’s in the box? So, too, we must talk about what’s inside the box of the Marketing Mix. Historically, the phrase “Marketing Mix” incited marketers to spit out the 4 p’s: product, price, place, promotion. These are an excellent foundation; but the truth is, many newer-school marketers have a different set of tactics. Or, marketing effort.
Oktopost
MAY 6, 2019
Marketing may no longer be the ineffable art it was in the past. It used to be the case that “marketing” was essentially a black box that you’d pour money into, hoping to see a sales increase at the other end. The eternal CEO question is, where did the marketing department’s budget go?
Customer Experience Matrix
JANUARY 31, 2013
I’ve been spending a lot of time recently looking at marketing measurement systems. A good place to start is Marketing Management Analytics , known to its friends as MMA. MMA was founded in 1989 and is one of the pioneers in marketing mix modeling.
Bannersnack
AUGUST 23, 2019
Chances are that you got used to ignoring these type of marketing materials, especially when they are handed to you on the street. Advertising MarketingWhen was the last time you actually read a brochure, a flyer, or a leaflet?
Advertisement
B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead
Reachforce
MARCH 31, 2017
People often look at marketing efficiency and effectiveness as two sides of the same coin with little or no differentiation. Digital MarketingAfter all, both theoretically lead to higher conversions and revenue, so is there really a difference? The answer: most certainly “yes.”
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Onalytica B2B
MAY 18, 2016
A presentation by Tim Williams, CEO of Onalytica on how to integrate influencer marketing into your marketing mix, including the business case for influencer marketing, engagement models and how to measure success.
Crimson Marketing
AUGUST 13, 2013
Corporate Marketing Infographics branding competition in marketing create brand creative agency how to use social media marketing mix marketing target market social media communications social media networking blog social media networks to market strategy what is market strategy
Marketing Insider Group
NOVEMBER 9, 2010
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Augmented Reality For B2B Marketing in 2011?"
KoMarketing Associates
FEBRUARY 11, 2016
Email marketing is one of those things many marketers feel like they “should” do, but the fact remains that B2B email marketing strategies differ for each organization. Content Marketing content curation email marketing email newsletters
Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove
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Content Standard
MARCH 15, 2019
” Chances are you’ve seen this simple piece of advice echoed across countless articles, webinars, and conferences by plenty of well-meaning content marketing experts. But to an experienced marketer, this tip is pure common sense. Do Diversify Your Content Marketing Mix.
KoMarketing Associates
SEPTEMBER 16, 2014
The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Below are some of the reasons why mobile strategy should have a place in your B2B marketing efforts.
Marketing Insider Group
NOVEMBER 1, 2010
At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix?
B2B Lead Generation
JULY 29, 2013
Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. Human Touch: 8 Questions to Steer Your Marketing Priorities.
Marketing Insider Group
JANUARY 27, 2012
This presentation covers the change that is occurring in marketing. Marketers are no longer in control of the message. I challenged the group of marketers and business people from companies both large and small to first determine their objectives before starting any social media plans.
Marketing Action
APRIL 3, 2014
As content marketing grows in popularity, marketers are discovering that – for all but the largest and best-funded marketing teams – it’s nearly impossible to publish only original, created content at the pace expected of today’s brands. Content Marketing
Tomorrow People
DECEMBER 28, 2011
Is your marketing mix up to the mark? Is your marketing mix achieving everything you want it to? So, are you one of the companies missing out on a better marketing ROI by neglecting or misusing social media and other technologies? Here are two ways to get a marketing mix that makes for better results: Get closer to customers with social media. With the right marketing mix you can create a more compelling and cost effective brand presence.
Marketing Craftmanship
MARCH 21, 2014
Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactic for professional services firms of any size. Marketers want you to believe that your firm needs a client newsletter. In fact, at many firms their client newsletter is a marketing albatross.
Modern B2B Marketing
SEPTEMBER 11, 2017
At Unmetric, we constantly measure and monitor our marketing efforts. Even marketing in real time can be tackled with preparation and readiness. Social Media Marketing b2b Consumer
emedia
AUGUST 28, 2019
“The most important thing that marketers need to keep in mind is that our budgets do not come out of a magical bucket called ‘central support function’ or ‘headquarters.’ Oliver Fleis ch hut , Vice President of Global Marketing at Schneider Electric Software. It is publicly traded on the Euronext Exchange and is a component of the Euro Stoxx 50 stock market index. He took a marketing class in college which he said got him hooked on the topic.
Modern Marketing
MAY 8, 2011
Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. The fifth P in the marketing mix is productivity, specifically sales productivity. How exactly does sales productivity fall under marketing’s domain? It all comes down to sales enablement and marketing’s role in this area is expanding. Marketing will continue to play a large role in sales enablement, transferring important knowledge to sales.
The Point
AUGUST 17, 2010
Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. Old fashioned, yes, but used smartly and effectively, direct mail can play a vital role in a well-rounded, integrated marketing plan.
Tomorrow People
DECEMBER 26, 2011
Marketing. But is your marketing strategy lacking the marketing mix? Ask yourself these four questions to assess whether you could be getting more with a real marketing mix. Is this a marketing mix or a marketing mix up? How many channels do you use to market your services or products? Do you stick to one or two familiar ones - blogging, brochures etc - or do you create a true marketing mix for better results?
Reachforce
MARCH 29, 2011
A couple of weeks ago HubSpot shared the slides from “The Science of Email Marketing” webinar. So interesting, we decided to change up some of our email marketing. Very interesting stuff. After extensive research, here’s some of HubSpot’s interesting findings - Email Click through rates are highest on the weekend Unsubscribe rates are
Modern Marketing
FEBRUARY 5, 2014
by Amanda Batista | Tweet this There are a lot of great surveys and reports about the state of content marketing out there (props Content Marketing Institute/MarketingProfs and Demand Gen Report ). How modern marketers use other people’s content.
Directive Agency
DECEMBER 19, 2018
“In marketing, I’ve seen only one strategy that can’t miss – to market to your best customers first.” – John Romero. Efficient and effective marketing strategies are one of the most sought out assets for every company. What is the Marketing Mix?
Directive Agency
DECEMBER 19, 2018
“In marketing, I’ve seen only one strategy that can’t miss – to market to your best customers first.” – John Romero. Efficient and effective marketing strategies are one of the most sought out assets for every company. What is the Marketing Mix?
Overground
AUGUST 14, 2015
More and more marketing leaders are being challenged with providing their business with a B2B ecommerce solution. For many in the B2B space, this is foreign territory
Heinz Marketing
APRIL 10, 2018
We marketers get bored of things we do too often, especially when shiny new objects appear on the horizon. I had the pleasure of speaking at On24’s Webinar World last month, and while there spoke with numerous B2B marketers who still actively and regularly use webinars in their mix. And when I asked them why webinars were still so core to their success and marketing mix, here were the six answers I heard most often: 1.
The Lead Agency
APRIL 5, 2018
How well do you know your way around the marketing mix? If you want to see your business grow it is vital that you have your eye on all the components that make up a successful marketing strategy. Mnemonics, like the seven Ps, can prove helpful for marketers to make sure nothing is missed in the planning phase of any campaign. Why Do We Use The Marketing Mix Model? Marketing Mix Best Practices. B2B Marketing
Smashmouth Marketing
JULY 28, 2009
Last week we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - what is your mix for lead gen? The short version excerpted from the article: The experts balance Inbound Marketing with Outbound Marketing.
Smashmouth Marketing
JULY 10, 2009
Last week we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - what is your mix for lead gen? The short version excerpted from the article: The experts balance Inbound Marketing with Outbound Marketing.
Overground
NOVEMBER 5, 2014
James Culliton first described the role of the marketing manager in 1948 as a "mixer of ingredients." " This idea later became popular in an article by Niel Borden called “The Concept of the Marketing Mix.” Essentially, marketing leaders find their niche recipe by utilizing ingredients made successful
Customer Experience Matrix
JANUARY 3, 2007
Here’s a fine mess: I was all set to review a paper titled “Marketing-Mix Modeling the Right Way”, partly because I found the title annoyingly arrogant and partly because I have doubts regarding the methodology it describes. Problem is, I now have marketing mix modeling on my mind. What makes marketing mix models relevant to customer experience management? I suspect that most people reading this blog are already familiar with marketing mix models.
Hinge Marketing
APRIL 20, 2016
More than 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that “information middlemen providers (“metamediaries”) would emerge on the Internet and assemble and offer evaluations of different suppliers for a small charge.”. Key Trends Influencing the Mix.
Marketing Insider Group
MAY 5, 2016
B2B marketing is the stepchild of the creativity family. Every now and then, you will hear executives complaining about how they can’t be creative in their marketing strategies. The post 5 Amazing Ways to Spark B2B Marketing Creativity appeared first on Marketing Insider Group.
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