The Return of the “Marketing Mix”

Buzz Marketing for Technology

Anyone who claims that business is all about logic and data needs to get a reality-check; Marketers are perhaps the worst offenders here, much to their detriment. This alienation – or departure from sanity in Marketing- stems from the over-indexing on Data and Measurement.

Client Newsletters: Do They Belong in Your B2B Marketing Mix?

KoMarketing Associates

Email marketing is one of those things many marketers feel like they “should” do, but the fact remains that B2B email marketing strategies differ for each organization. Content Marketing content curation email marketing email newsletters

Menu-Planning Your Marketing Mix


Planning a meal menu is a whole lot like planning a marketing mix. Marketing mix: What’s in the box? So, too, we must talk about what’s inside the box of the Marketing Mix. Historically, the phrase “Marketing Mix” incited marketers to spit out the 4 p’s: product, price, place, promotion. These are an excellent foundation; but the truth is, many newer-school marketers have a different set of tactics. Or, marketing effort.

Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Augmented Reality For B2B Marketing in 2011?"

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix

KoMarketing Associates

The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Below are some of the reasons why mobile strategy should have a place in your B2B marketing efforts.

How To Use Curation to Create the Best Content Marketing Mix [Infographic]

Crimson Marketing

Corporate Marketing Infographics branding competition in marketing create brand creative agency how to use social media marketing mix marketing target market social media communications social media networking blog social media networks to market strategy what is market strategy

B2B Marketing: 3 reasons for adopting video content into your marketing mix

B2B Lead Generation Blog

Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. Human Touch: 8 Questions to Steer Your Marketing Priorities.

How Do You Work Content Into Your Marketing Mix? [New benchmark report]

Modern Marketing

by Amanda Batista | Tweet this There are a lot of great surveys and reports about the state of content marketing out there (props Content Marketing Institute/MarketingProfs and Demand Gen Report ). How modern marketers use other people’s content.

Client Newsletters: Empty Suit of the B2B Marketing Mix

Marketing Craftmanship

Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactic for professional services firms of any size. Marketers want you to believe that your firm needs a client newsletter. In fact, at many firms their client newsletter is a marketing albatross.

5 Amazing Ways to Spark B2B Marketing Creativity

Marketing Insider Group

B2B marketing is the stepchild of the creativity family. Every now and then, you will hear executives complaining about how they can’t be creative in their marketing strategies. The post 5 Amazing Ways to Spark B2B Marketing Creativity appeared first on Marketing Insider Group.

Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing

Hinge Marketing

More than 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that “information middlemen providers (“metamediaries”) would emerge on the Internet and assemble and offer evaluations of different suppliers for a small charge.”. Key Trends Influencing the Mix.

B2B Email Marketing – Mixing It Up and Getting Results


A couple of weeks ago HubSpot shared the slides from “The Science of Email Marketing” webinar. So interesting, we decided to change up some of our email marketing. Very interesting stuff. After extensive research, here’s some of HubSpot’s interesting findings - Email Click through rates are highest on the weekend Unsubscribe rates are

The Fifth P of the Marketing Mix

Modern Marketing

Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. The fifth P in the marketing mix is productivity, specifically sales productivity. How exactly does sales productivity fall under marketing’s domain? It all comes down to sales enablement and marketing’s role in this area is expanding. Marketing will continue to play a large role in sales enablement, transferring important knowledge to sales.

5 Ways To Incorporate Direct Mail Into Your Marketing Mix

The Point

Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. Old fashioned, yes, but used smartly and effectively, direct mail can play a vital role in a well-rounded, integrated marketing plan.

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How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix


Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. 30% are ready to buy, which represents 100% marketing qualified leads (MQL) based on lead scoring and other criteria.

How To Integrate Influencer Marketing Into Your Marketing Mix

Onalytica B2B

A presentation by Tim Williams, CEO of Onalytica on how to integrate influencer marketing into your marketing mix, including the business case for influencer marketing, engagement models and how to measure success.

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5 Reasons Why Trade Shows Are Key to Your Marketing Mix


Opentopic blog >> Today, more than ever, marketing is all about relationships. Event marketing offers a unique opportunity in this changing industry as you are able to be face-to-face with your audience. Marketing ROI undefinedWe are continuing to shy away from the traditional practice of just pushing products and, instead, putting an emphasis on building real connections with customers.

The Four Pillars of Content Strategy

Crimson Marketing

However, the “space you want to own” is about the problem(s) your target market faces. The beauty of gaining clarity on this pillar is that it informs both your positioning strategy and your overall marketing plan, and it also defines your SEO strategy.

4 Dimensions of Effective B2B Marketing Plans

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises. Marketing Mix Optimization.

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#BADMarketing presented by Crimson Marketing

Crimson Marketing

How do you feel about this piece of direct marketing? . BADMarketing branding create brand market your product marketing mix marketing product strategy to market strategy what is market strategy

Digital Marketing Ain’t Enough – Why the Data Marketer Will Own the Future

Crimson Marketing

Many of you are sophisticated in your use of Digital Marketing, and plan to continue investing in this area. But if you want a clear competitive advantage, try shifting your focus to Data Marketing. Being a “Digital” Marketer (i.e., Other Data Marketing Advantages.

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The 5 Steps of Inbound Marketing [INFOGRAPHIC]

Crimson Marketing

Corporate Marketing Other Interesting Topics competition in marketing create brand creative agency marketing mix marketing target market to market strategy what is market strategy ( Chris Vaughn/Social Media Today ).

The Right Digital Marketing Mix for B2B Marketers


James Culliton first described the role of the marketing manager in 1948 as a "mixer of ingredients." " This idea later became popular in an article by Niel Borden called “The Concept of the Marketing Mix.” Essentially, marketing leaders find their niche recipe by utilizing ingredients made successful

3 Tips For Aligning Demand & Content to Advance the Buyer’s Journey

Modern Marketing

For modern marketing engagement, the perfect pairing is demand and content. By positioning content with demand generation efforts, marketers can better define and target suspects, prospects, and provide meaningful engagements to support their research and discovery processes. Deliver content across a wide marketing mix- Expand your net for enhanced engagement metrics, such as downloads; click-through; attendance; and time spent with content.

MMA Modernizes Marketing Mix Models

Customer Experience Matrix

I’ve been spending a lot of time recently looking at marketing measurement systems. A good place to start is Marketing Management Analytics , known to its friends as MMA. MMA was founded in 1989 and is one of the pioneers in marketing mix modeling.

Efficiency and Effectiveness: The Perfect Marketing Mix


People often look at marketing efficiency and effectiveness as two sides of the same coin with little or no differentiation. Digital MarketingAfter all, both theoretically lead to higher conversions and revenue, so is there really a difference? The answer: most certainly “yes.”

Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix?

Integrated Marketing Measurement: It’s Like Lasagna

Digital B2B Marketing

All marketing is integrated, even if it is unintentional, poorly done or working against itself. Marketing activity does not happen in a vacuum void of other influences. Most marketers don’t actually know. Your Turn Do you measure marketing through to the bottom line?

Creating the “Right Content”

Crimson Marketing

The thought leadership of others can spur great ideas for your own blog posts and marketing messages. Corporate Marketing competition in marketing create brand how to use social media marketing mix marketing target market social media communications to market strategy what is market strategy

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#BADMarketing presented by Crimson Marketing

Crimson Marketing

A&F’s target market may be collegiates, but this didn’t sit well with Asian Americans across all generations. Abercrombie & Fitch (A&F) is known for their racy advertising and generally humorous, witty slogan designs for their T-shirts.

From Idea to Sale: Introducing a New Product

Crimson Marketing

Releasing new products can be crucial to your business growth and market competitiveness. Ideas can come from anywhere – employees, current customers, competitors or market research. It’s becoming more important than ever to streamline the process.

The Three C’s of Solutions Marketing: An Interview with Bob Braham [Podcast]

Crimson Marketing

Bob Braham provided me with some very interesting insight into what he calls the “three C’s of solutions marketing”: . Bob is recognized in high tech as a strategic marketing leader who specializes in starting something new or fixing something broken.

How To Choose the Right Cloud Partner

Crimson Marketing

Other Interesting Topics Partner Marketing business to business markets competition in marketing competitive analysis marketing mix partner program to market strategy what is market strategy

Managing Marketing Content Across the Customer Life Cycle

Measure Up Marketing

Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. No wonder marketers everywhere are scrambling to develop content and make use of the myriad of channels to reach and connect with prospects and customers. . Many marketers have gotten so caught up in the creation of content, however, that they have forgotten how important it is to match marketing content with the customer buying journey and life cycle.

How to Be a Successful Social Seller

Crimson Marketing

What this means is marketing needs to actively get involved in providing sales with better information than the buyer. It’s marketing’s job to find out where buyers get their information and how they perceive it. There’s a change in the air.

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6 Reasons Why You Shouldn’t Forget About LinkedIn

Crimson Marketing

But when it comes to B2B marketing LinkedIn can be your most valuable resource. And with up to 4 times more conversions than any other social media site, how can you afford to not include it in your marketing plan?

VisualIQ Connects Attribution to Media Buys

Customer Experience Matrix

As I threatened – I mean, promised – a couple of weeks ago , I’ll be writing about marketing measurement systems over the next month or two. It goes without saying that algorithmic attribution makes more sense than assigning all value to either the first or last marketing touch.

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eGuide on building the perfect marketing mix

Tomorrow People

Is your marketing mix up to the mark? Is your marketing mix achieving everything you want it to? So, are you one of the companies missing out on a better marketing ROI by neglecting or misusing social media and other technologies? Here are two ways to get a marketing mix that makes for better results: Get closer to customers with social media. With the right marketing mix you can create a more compelling and cost effective brand presence.

Inbound & Outbound Marketing Mix - Poll Results

Smashmouth Marketing

Last week we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - what is your mix for lead gen? The short version excerpted from the article: The experts balance Inbound Marketing with Outbound Marketing.