article thumbnail

Moving Beyond B2B Marketing Attribution: Hello, Correlations!

Envy

It's a tale as old as time. B2B marketers have been trying to understand and measure the impact of their efforts for ages.

article thumbnail

Are Stock Prices and Organic Traffic Correlated? I Analyzed 2,000 Public Companies to Find Out

Ahrefs

Please note: correlation does not imply causation and past performance is not indicative of future results. Heres why that happens and what it means. This article is for informational purposes only and does not constitute investment advice. I used Ahrefs … Read more ›

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Performance Reviews Suck – The Case for Eliminating Annual Reviews

Marketing Insider Group

Research indicates that job satisfaction is directly correlated to the role an employee has with their immediate manager. Happy employees work harder and while I feel like I understood the correlation between employee happiness and innovation because I remember being my most innovative when I had a great boss!

article thumbnail

4 Practical Tips to Avoid Confirmation Bias with AI

Vision Edge Marketing

Overreliance on Correlation : AI models may identify correlations in data without necessarily understanding causation. If biased correlations exist in the training data, the AI model may learn and reinforce these biases. This overreliance on correlation without context can lead to misguided conclusions.

article thumbnail

Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

The framework you need to measure digital behavioral change, and correlate that change to revenue. Examples of marketing-led ISR's monitoring the "Sphere of Influence" and "Human Capital Investments" globally for sales. Next steps to kick-start sales and marketing integration through "insights committee workshops".

article thumbnail

Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

The CoSchedule study found no correlation between the amount of time spent creating content and marketing success, and only a weak correlation of success with content quality. Considering the high correlation of marketing success to having a documented marketing strategy in place, one may have expected these numbers to be higher.

article thumbnail

10 Top AI-Based Tools for Marketing and Sales

Webbiquity

With this tool, you don’t need to guess; get recommendations for your content based on correlations with what best connects with individual contacts. What’s the best time to display a pop-up on your site to help build your email list? The best subject line to use?