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When You Should (and Shouldn't) Rely on Correlation

B2B Marketing Directions

Much of the heavy lifting in marketing data analysis involves correlation. In simple terms, correlation is a relationship between phenomena or things - "variables" in the lingo of math and statistics - that tend to vary or occur together in ways that aren't due to chance alone.

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Is Your Marketing Working? Good Data Correlation Will Tell You

Salesforce Marketing Cloud

The answer lies in good data correlation. Data correlation is a statistical measure that describes the relationship between two or more things. For example, how does a person’s weight correlate with what they eat? How does a marathon runner’s race time correlate with the number of hours they train? Download the playbook.


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Google Says No Correlation Between Impressions And Search Volume via @sejournal, @MattGSouthern

Search Engine Journal

The post Google Says No Correlation Between Impressions And Search Volume appeared first on Search Engine Journal. Google's Search Advocate John Mueller says the impressions your site receives for a keyword is not an indication of the search volume for that keyword.

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The Correlation and Impact of SEO on Lead Generation

Benchmark Email

How do you optimize… The post The Correlation and Impact of SEO on Lead Generation appeared first on Benchmarkemail. It may not be a major challenge getting followers or views on social media, but driving traffic to your site and turning visitors into potential customers is another game entirely.

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Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

The framework you need to measure digital behavioral change, and correlate that change to revenue. Examples of marketing-led ISR's monitoring the "Sphere of Influence" and "Human Capital Investments" globally for sales. Next steps to kick-start sales and marketing integration through "insights committee workshops".

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Understanding the Correlation Between Ad Extensions and Ad Rank

SmartBug Media

Google Ads are based on search intent, so the keywords you’re competing against take on a crucial role in this section because this directly correlates with your budgeting and positioning strategy. What’s the correlation between ad rank and extensions? The Topic and Nature of the Search. Related Auctions.

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The Correlation Between Authoritative Links and Ranking [SEO Study]


We can say this because of the strong correlation our most recent studies show between the Domain Authority (DA) and Page Authority (PA) of linking pages and the rankings of pages receiving the links. However, we also took a close look at the correlation of Moz DA and PA with the ranking of a page.