State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals

Tony Zambito

Important Correlations Uncovered. These indicators also correlate to this jump: the percentage indicating they used in-depth qualitative buyer research increased to nearly 30% (27%) from 15% of the previous year. In part due to an interesting correlation. by Scott Lewis.

Research Finds Expanded Marketing Role Correlates With Business Results

Paul Gillin

At the risk of beating a dead horse, here’s further evidence that IT organizations need to take a more active role in supporting social business. IBM just released a global survey of more than 360 marketing practitioners and one of the key findings is that marketers want to be better aligned with their IT organizations. You can see a 28-slide summary of the top findings here.

Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014

LEADership

As Google continues to roll out updates to its algorithm, this interesting infographic from SearchMetrics lays out the SEO rank correlations and 2014 ranking factors. There is still a correlation but it does not mean you need to ignore SEO efforts.

Business video trends worth noting in 2018

Biznology

There doesn’t appear to be much correlation between a company’s size and its commitment to engaging customers with video. One business video trends dataset that seems to defy explanation is the correlation between company size and the volume of video production.

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What is a keyword ontology?

Biznology

The results were a good first pass on what keywords are relevant to our products, and we found many strong correlations.

Why every business needs a social media business audit

Biznology

Have I noticed any correlation to posting frequency and how my audience grows? Not active on social media? You are losing ground to competitors. But you already know that.

2 applications of marketing AI

Biznology

We can correlate this with transnational metrics like leads and sales. The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). We talk about how to transform your marketing organization to take advantage of big data, but we don’t address the crying need of CMOs and marketing analysts to incorporate AI into their marketing tech stack.

2017: The Year Attribution and Metrics Become Symbiotic

Marketing Insider Group

You would think that, with all the advances in technology, insights and automation, Marketing has leapt forward with an increased understanding of how initiatives correlate to business performance.

13 Diverse Ways B2B Marketers Do Marketing Measurement [DATA]

bizible

Surprisingly, we find there isn't any correlation between the type of primary metric and firmographic traits, such as company size and annual revenue generated. And there isn't a correlation between the seniority of the marketer and their primary success metric.

Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

The CoSchedule study found no correlation between the amount of time spent creating content and marketing success, and only a weak correlation of success with content quality. Considering the high correlation of marketing success to having a documented marketing strategy in place, one may have expected these numbers to be higher. There’s (almost) no correlation between publishing frequency and marketing success.

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Three Web Analytics Tools Worth a Close Look

Webbiquity

Where it gets interesting is in the correlations it surfaces. It’s difficult to give relevant examples because there are literally millions of possible correlations, and which ones the algorithm surfaces will be unique to your website.

Infographic: Why Putting Your CMO in Charge of Marketing Technology Pays Off

Crimson Marketing

Improvements to business and marketing solutions are directly correlated to how your company manages digital marketing technologies and integrates marketing intelligence produced from multiplying buyer touch-points.

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How To Increase Engagement On Your Facebook Posts with Infographic

Tomorrow People

He then analysed those posts to identify the characteristics correlated most closely with higher (or lower) performance measured in likes, comments and shares. Dan Zarrella has collected a database of more than 1.3 million posts published on the top 10,000 most liked Facebook pages.

Why Marketers Must Beware of Bad "Research-Based" Conclusions

B2B Marketing Directions

The PA report then provides data that shows the correlation between the use of predictive analytics and demand generation performance. One of the fundamental principles of data analysis is that correlation does not imply causation.

Survey: CMOs Struggle to Connect Marketing Efforts with Company Success

KoMarketing Associates

About half of CMOs (52 percent) claimed that they could not make a direct correlation between their marketing team’s results to company performance. Although marketers are constantly evolving their strategies, CMOs are still struggling to tie marketing efforts to improvements in their overall bottom line. Korn Ferry recently conducted the “2018 CMO Pulse Survey” to determine how many marketing initiatives can be tied back to company success.

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How To Use CRM Data Mining For Smarter Content Marketing

Modern Marketing

Instead of looking at the wider net, you can use data mining techniques on your own customer database to see which visitor behaviors correlate with particular pieces of content. What are the correlations between these? Content marketing isn't easy to do.

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Predictive Marketing Analytics Drive Advertising Results

Crimson Marketing

“Similarly, predictive analytics may discover correlations among categories of potential buyers that would be unlikely to occur to human marketers.

Why Content Strategists Take Social Shares Seriously (And You Should Too)

Contently

In the early days of search, savvy site-builders often found correlations between particular attributes and high rankings, so they tried to game the system even if it meant sacrificing quality. A few years ago, Google engineer Matt Cutts went on record denying the correlation.

Successful B2B Lead Generation Measurement In 7 Steps

bizible

Next, if possible, examine covariance and correlation between this variable and revenue across all accounts or ebooks (or whatever your unit of measure is). Correlation is the strength of the relationship between your variables and is measured in a standardized number between -1 and 1.

Introducing the Content Marketing Maturity Map

ScribbleLive

Landmark three is Big Ben and it represents a correlative content marketing team that is both established and accountable to its wider organization for the timely return of investment. Building a robust content marketing operation doesn’t happen instantaneously. It’s a journey, and we have identified the five different levels of maturity that are pit stops along the way.

Matt’s App of the Week: One More Story

Heinz Marketing

We read to them nightly but also encourage them to read books on their own, even our two younger boys who can’t yet read much but can certainly “read the pictures” and start to correlate images with words. This is for the parents out there. I have three young kids at home and we’re working hard to make them eager and lifelong learners and readers.

The most important customer retention metric you might not (yet) be tracking

Heinz Marketing

So we went into the data to find out which features had the highest correlation with increased product usage, stickiness and retention. Find the correlation between specific features (they could be less obvious, counter intuitive features) and customer stickiness, satisfaction and retention.

Why content marketing complements (but doesn’t replace) link building

Biznology

A recent study conducted by Moz and BuzzSumo showed that there is actually no correlation between popular content (high number of social shares) and a high number of links. The correlation of total shares and referring domain links across 750,000 articles was just 0.021.”

Net Promoter Score (NPS) in B2B – the evidence

The B2B Research Blog

Discussing his analysis of the link between a company’s NPS score and their commercial performance, Reichheld said: “The results were striking…a strong correlation existed between net promoter figures and a company’s average growth rate over the three-year period from 1999 to 2002”.

Your Role on the Customer Journey

Act-On

We are talking about customer journeys – but let’s correlate this concept back to travel journeys. You can correlate these milestones to the different stages of the sales funnel: For example, the first milestone may be your cold call a customer or meeting them at a tradeshow. Do you get lost? I do. I’m infamous for my 180-degree wrong sense of direction. Come to an intersection and I will invariably go left when I should go right, north when I should go south, and so on.

Data Analytics Is Critical For Success

Kaon

With emerging technologies, the need for data analytics is critical, which helps organizations uncover consumer patterns, trends, unforeseen correlations and other valuable consumer insight.

Want a Bigger Marketing Budget? Optimize Your LTV to CAC Ratio

Opentopic

But all too often marketing budgets are set without much rhyme or reason – there tends to be a huge correlation to how. Opentopic blog >> blog.kissmetrics.com Almost every head of marketing, whether they are a CMO, VP, or Director of Marketing is thirsty for a larger marketing budget. With more money to spend, marketing can (theoretically) drive more growth. Marketing Technology Cmo undefined

Want More Engagement on Social Media? Here's How Often You Should Publish [New Data]

Hubspot

Data from our new 2015 Social Media Benchmarks Report shows no discernible correlation between the average number of posts companies publish per week across all of their social networks and the average number of interactions (e.g., I believe it was the Notorious B.I.G.

Upside Down on Marketing Priorities

ANNUITAS

As the analysts from Regalix state, marketers are not finding a direct correlation. However, it is due to the fact that they do not know HOW to make that correlation. Regalix Research recently published their State of B2B Marketing 2015 report.

Four Tips to Maximize Your Data

ANNUITAS

Correlate Disparate Data-. It’s difficult to establish what behaviors caused what revenue outcomes until the data is correlated.

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Blog Conversations Don't Lead to More Views or Links [New Data]

Hubspot

There is no correlation between the number of comments on a post and the number of views that post got. There's also no correlation between comments and the number of links that post got. There is some positive correlation between views and links.

Survey: Social Media Marketing Prioritized in SEO Efforts

KoMarketing Associates

Social media correlates with search rankings (link is external): If you regularly post on social media about your business and target search terms, the chances that your posts appear on relevant search results increases,” says Grayson Kemper, content developer and marketer with Clutch. Marketers are continuing to invest in SEO, and as they do so, research shows that they are shifting their focus toward social media marketing in the new year.

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The Secret Formula for a Marketing Budget

Sharpspring

Numbers like these show there’s a direct correlation between a company’s success and its investment in marketing. Coming up with the right marketing budget for your business (or guiding a client on the subject) can be a real struggle. What works one year might not work the next.

Hey CMOs, This Is Not An Alternative Fact: Improving Customer Experience Can Increase Revenue

Modern Marketing

" As organizations have struggled to show a direct correlation between improving CX and growing revenue, the new research uses Forrester’s CX Index data to model how CX improvements drive revenue growth through increased loyalty.

5 eCommerce ROI Metrics to Watch For

Opentopic

It can feel like a fruitless enterprise if you start tracking metrics which don’t correlate well to added. Opentopic blog >> opentopic.com eCommerce is an ultra-competitive niche that needs a variety of optimizations for positive revenue growth. With so many factors to consider, it can be hard nailing down just a few to track their effects on your bottom line. Cognitive Technology Cmo cognitive technology

Is Twitter Using Research to Mislead Marketers?

Digital B2B Marketing

Confusing Cause and Correlation. Like so much of the research in social media today, Twitter and Deloitte are jumping to the conclusion that correlation means causation. Positive Tweets are not actually the cause of the increase, they are simply correlated.

Copywriting for Conversions: 9 Ways Emotion and Word Count Affect Your Landing Pages [New Data]

Hubspot

Specifically, they looked at how language associated with these emotions correlated with the number of users who converted on a page. Analysis of thousands of lead generation landing pages in Credit & Lending revealed that less copy is often correlated with more conversions.

For Critical B2B Marketing Insights, Try A Granular Attribution Data Analysis

bizible

Notice that there is a strong correlation between TOTAL and Desktop. In fact, the correlation coefficient is a strong 0.89 (1.0 is perfect direct correlation, -1.0 is perfect inverse correlation).

How Buyer Perceived Risks (BPR) Affects Buyer Behavior and Purchase Decisions

Tony Zambito

Image by IceSabre via Flickr The notion that perceived risks influences purchasing behavior has been around for quite some time.

Better Manage Your Metrics

Navigate the Channel

Perhaps because it directly correlates to the dollar amount spent on each keyword, CPC is often seen as one of the most important factors in a paid search campaign, and as a result, CPC improvement is often pursued by paid-search managers.