Moving Beyond B2B Marketing Attribution: Hello, Correlations!
Envy
AUGUST 6, 2024
It's a tale as old as time. B2B marketers have been trying to understand and measure the impact of their efforts for ages.
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Envy
AUGUST 6, 2024
It's a tale as old as time. B2B marketers have been trying to understand and measure the impact of their efforts for ages.
Ahrefs
FEBRUARY 19, 2025
Please note: correlation does not imply causation and past performance is not indicative of future results. Heres why that happens and what it means. This article is for informational purposes only and does not constitute investment advice. I used Ahrefs … Read more ›
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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices
Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI
Marketing Insider Group
OCTOBER 26, 2020
Research indicates that job satisfaction is directly correlated to the role an employee has with their immediate manager. Happy employees work harder and while I feel like I understood the correlation between employee happiness and innovation because I remember being my most innovative when I had a great boss!
Vision Edge Marketing
FEBRUARY 27, 2024
Overreliance on Correlation : AI models may identify correlations in data without necessarily understanding causation. If biased correlations exist in the training data, the AI model may learn and reinforce these biases. This overreliance on correlation without context can lead to misguided conclusions.
Speaker: Jamie Shanks, CEO, Sales for Life
The framework you need to measure digital behavioral change, and correlate that change to revenue. Examples of marketing-led ISR's monitoring the "Sphere of Influence" and "Human Capital Investments" globally for sales. Next steps to kick-start sales and marketing integration through "insights committee workshops".
Webbiquity
SEPTEMBER 19, 2017
The CoSchedule study found no correlation between the amount of time spent creating content and marketing success, and only a weak correlation of success with content quality. Considering the high correlation of marketing success to having a documented marketing strategy in place, one may have expected these numbers to be higher.
Webbiquity
JULY 21, 2020
With this tool, you don’t need to guess; get recommendations for your content based on correlations with what best connects with individual contacts. What’s the best time to display a pop-up on your site to help build your email list? The best subject line to use?
Martech
AUGUST 23, 2024
The connection between employee experience (EX) and customer experience (CX) is well-documented, with both anecdotal evidence and statistical data supporting the correlation. The correlation between EX and CX A 2022 Harvard Business Review study examined a large global retailer whose business relied on customer-facing employees.
Marketing Insider Group
OCTOBER 20, 2020
Quick Take: Empathy in the workplace has a direct, positive correlation with engagement and business outcomes. The correlation between empathy and positive business outcomes has never been stronger, and so, it’s every leader’s responsibility to use it as a catalyst of change and driver of performance.
Marketing Insider Group
AUGUST 3, 2020
Finds Correlations Between Variables. Automated A/B testing on the other hand employs machine learning to connect the dots between the correlations of these variants. Uber uses a combination of multivariate and A/B/n testing to measure correlations and causations in the UX of their app. Here’s how: 1.
Martech
DECEMBER 10, 2024
Build a web of high-ranking content Terakeet research found a strong correlation between high-ranking domains in traditional search engine results and their inclusion in Googles AI Overviews. Regularly update your content to maintain relevance and alignment with AIs dynamic selection process.
Martech
MARCH 3, 2025
Track metrics that directly correlate with business growth, such as: Sales-qualified opportunities. By using causal AI, you can: Separating correlation from causation ensures that marketing spend is allocated to the most impactful activities. Pipeline velocity.
Martech
JANUARY 29, 2025
While genAI finds patterns and correlations in data, causal AI goes much further by: Identifying cause-and-effect relationships across marketing and GTM efforts. Distinguishing correlation from causation, enabling more accurate insights beyond traditional machine learning.
Zoominfo
JANUARY 16, 2025
ZoomInfos new Guided Intent dashboard, for example, uses advanced AI to analyze CRM data and accurately identify which intent topics are most closely correlated with qualified opportunities. Turning Signals to Action Once youre successfully stacking those signals, consider using advanced GTM AI tools to draw out insights at scale.
Vision Edge Marketing
FEBRUARY 20, 2024
Correlations and Relationships : Insights often involve recognizing correlations or relationships between variables that were not apparent initially. An analysis of the data finds a correlation between marketing spend during specific campaigns or periods coincides with a noticeable uptick in new sales.
Webbiquity
MARCH 18, 2025
Nevertheless, the strong correlation between my results and the ratings of hundreds of individuals across the three top software review sites seems to indicate there is at least a clear top five in terms of these AI models.
Zoominfo
FEBRUARY 27, 2025
This feature identifies intent topics that are highly correlated with previous success, which narrows the aperture to accounts that are most likely to engage.
InsightSquared
OCTOBER 2, 2020
Correlation. At the core is a powerful, modern architecture, backed by a context and correlation engine that is unmatched in the industry. It doesn’t matter—we can process and correlate it all—blazingly fast. A Modern, Scalable Architecture . Self-Serve. Structured or unstructured data. Structured or unstructured data.
Martech
NOVEMBER 25, 2024
The martech value metric connects martech maturity with company value by correlating internal performance with external outcomes. The table below highlights how these metrics often emphasize operational efficiency only. Source: MartechTribe, 2024 Companies need to strike a balance between opportunity and cost.
Martech
SEPTEMBER 10, 2024
These tools: Reveal complex patterns and correlations not visible with traditional methods. Leverage technology for deeper insights Advancements in data analytics, machine learning and AI provide new ways to reanalyze market research. Analyze unstructured data like interviews and focus groups for more insights.
Martech
APRIL 16, 2025
It will also deliver better insights by autonomously detecting hidden correlations, outliers and trends. Tableau Next will help automate repetitive tasks like cleaning, transforming and visualizing data, the company said.
Martech
MARCH 11, 2025
HTML formatting doesnt seem to matter: There is no correlation between basic HTML elements and inclusion in AI Overviews. Higher-ranking pages have the upper hand: Brands with webpages already ranking well in organic search results are more likely to be featured in AI Overviews.
Martech
JULY 29, 2024
While a direct correlation has not yet been made between AI adoption and the scores, is it any surprise that Forrester’s recently announced 2024 CX Index had its biggest decrease (1.6%) between 2024 and 2023? The current success rate of AI initiatives shows this clearly.
Martech
JANUARY 9, 2025
Agentic AI can monitor phone calls or chats with customers to continuously understand their feelings and attitudes and verify the correlation of these emotions with changes in purchase patterns, Andrade explained. How does this work?
Vision Edge Marketing
FEBRUARY 1, 2022
Its data science algorithm takes into account goals set up in Google Analytics—whether to increase revenue, leads, or engagement—and looks at over 16 million possible combinations across all marketing channels to identify the most important correlations. These personalized insights are then presented in a report that can be easily edited.
Vision Edge Marketing
FEBRUARY 16, 2021
Since 1997, PwC has conducted a survey of CEOs to learn what they foresee in each coming year Over the years, the PwC research found there is a strong correlation between a chief executive’s expectations for their own organization’s growth and that of global GDP growth. Perhaps work by PwC provides some insight.
Oktopost
JULY 23, 2024
This detailed data enables him to educate the business about the power of employee advocacy and demonstrate the direct correlation between social media activities and business outcomes.
B2BMarketing.net
DECEMBER 19, 2024
Joy: Heavy use of video (85% of joy-focused campaigns) Trust: Written content and case studies (75% of trust campaigns) Anticipation: Interactive and experiential (65% of anticipation campaigns) Surprise: Novel media usage like 3D audio or projection (80% of surprise campaigns) How did use of emotions correlate with measurement and/or success?
Tony Zambito
JANUARY 18, 2022
Correlating external pressures and their impact on how buyers can or cannot meet their goals. Employee satisfaction correlates with their feel-good beliefs they are helping people. Desperately needed is understanding shifting buyer goals and how they are impacting choices and decisions. Growth in market share. Growth in revenues.
Marketing Insider Group
JANUARY 9, 2023
A recent study found that domain ratings and keyword rankings are closely correlated, proving that domain authority is helpful when estimating a website’s likelihood of seeing organic traffic on search engines. Why Is It Important? Image Source: Ahrefs.
Sword and the Script | B2B
SEPTEMBER 10, 2024
The good news is the study says businesses can shorten the sales cycle by as much as 27% by delivering a better overall experience: “Our research shows a strong correlation between a better buying experience – measured by strong performance on the top decision drivers for B2B buyers – and commercial impact.”
Webbiquity
MARCH 1, 2022
experiences specifically tailored for different buying groups, as increased account visibility typically correlates with prospects moving deeper into the funnel.” According to the report, that finding “shows the effectiveness of hyper-relevant, personalized content.
Marketing Insider Group
AUGUST 13, 2020
The correlation is that it must be interesting to the audience. After this, it’s time to investigate the topic more to write the best answer to the question. I use Buzzsumo , a tool that provides you with the content that has the most organic shares on a topic.
SmartBrief - Marketing
JULY 17, 2024
What it can do is identify patterns, trends and correlations that form the strategies of a business. Using data analytics for strategic decisions Data analytics cannot replace strategic decision-making as it only consists of potential results obtained from reviewing a huge mass of data. Here’s a bit more of how data analytics can help.
Marketing Insider Group
MAY 28, 2024
Identifying correlations between changes in SERP rankings and factors such as content quality, user experience, and competitor activity enables you to adapt your SEO tactics proactively. There’s more to this data than surface-level fluctuations, too, as you can look into underlying patterns.
Martech
OCTOBER 29, 2024
A CDP can gather data from all (OK, most) customer touch points and help marketers make an educated guess as to which efforts were most closely correlated with a purchase. However, just as “perfect is the enemy of done,” so “perfect attribution” is the enemy of “good enough attribution.”
Webbiquity
AUGUST 3, 2021
That said, the amount of time spend on social media correlates very strongly with age and gender. But as with time spent on social media, this correlates linearly with age. On the other hand, there’s very little correlation between age and the use of social media for work purposes. Support small businesses.
InsightSquared
MAY 6, 2020
The correlation between efficiency and effectiveness is further illustrated by this chart: Effectiveness vs. Efficiency. The difference between effectiveness and efficiency can be summed up shortly, sweetly and succinctly: effectiveness is about doing things correctly, while efficiency is about doing more faster.
Customer Experience Matrix
SEPTEMBER 18, 2023
Unfortunately, our surveys have consistently found that selection on cost correlates with low satisfaction with martech investments, while selection on features correlates with high satisfaction. The bad news is that IT responsibility also correlates with lower martech satisfaction.
Martech
DECEMBER 30, 2024
Causal AI integrated with these forms of AI will greatly improve accuracy and enhance decision-making, particularly when decision-making involves multiple and seemingly conflicting indicators based on correlations rather than causal relationships.
InsightSquared
SEPTEMBER 18, 2019
“I usually associate last touch with more correlation than causation, honestly,” he said. Algorithmic attribution reads the existing data, looking for patterns that show which kinds of interactions and which points in the sales/marketing funnel are correlated with conversions.
Martech
APRIL 7, 2025
It includes many quotes from the interviews, including: “Every dollar spent on marketing has to show a direct correlation to pipeline. If it’s not measurable, it’s not valuable.”
Trade Press Services
SEPTEMBER 30, 2024
Each quantifiable goal needs a correlating strategy. Quantifiable goals for thought leadership could include the number of new followers, speaking engagements, or bylined articles created and published. Strategies How will you get there? Strategies provide direction for the overarching framework that drives marketing programs.
Ahrefs
APRIL 17, 2025
We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page, compared to similar informational keywords without an AI Overview. Thanks … Read more ›
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