State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals

Tony Zambito

Important Correlations Uncovered. These indicators also correlate to this jump: the percentage indicating they used in-depth qualitative buyer research increased to nearly 30% (27%) from 15% of the previous year. In part due to an interesting correlation. by Scott Lewis.

Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014

LEADership

As Google continues to roll out updates to its algorithm, this interesting infographic from SearchMetrics lays out the SEO rank correlations and 2014 ranking factors. There is still a correlation but it does not mean you need to ignore SEO efforts.

Trending Sources

Research Finds Expanded Marketing Role Correlates With Business Results

Paul Gillin

At the risk of beating a dead horse, here’s further evidence that IT organizations need to take a more active role in supporting social business. IBM just released a global survey of more than 360 marketing practitioners and one of the key findings is that marketers want to be better aligned with their IT organizations. You can see a 28-slide summary of the top findings here.

How do you persuade big company executives that digital marketing is important?

Biznology

Show them how investment in marketing (especially digital marketing) is correlated to improved revenue and profit growth. Many of you no longer face this problem within your company, which is great. Some of you are increasing spending on digital and reaping the rewards, but not all.

2 applications of marketing AI

Biznology

We can correlate this with transnational metrics like leads and sales. The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). We talk about how to transform your marketing organization to take advantage of big data, but we don’t address the crying need of CMOs and marketing analysts to incorporate AI into their marketing tech stack.

2017: The Year Attribution and Metrics Become Symbiotic

Marketing Insider Group

You would think that, with all the advances in technology, insights and automation, Marketing has leapt forward with an increased understanding of how initiatives correlate to business performance.

13 Diverse Ways B2B Marketers Do Marketing Measurement [DATA]

bizible

Surprisingly, we find there isn't any correlation between the type of primary metric and firmographic traits, such as company size and annual revenue generated. And there isn't a correlation between the seniority of the marketer and their primary success metric.

Infographic: Why Putting Your CMO in Charge of Marketing Technology Pays Off

Crimson Marketing

Improvements to business and marketing solutions are directly correlated to how your company manages digital marketing technologies and integrates marketing intelligence produced from multiplying buyer touch-points.

Predictive Marketing Analytics Drive Advertising Results

Crimson Marketing

“Similarly, predictive analytics may discover correlations among categories of potential buyers that would be unlikely to occur to human marketers.

Why Content Strategists Take Social Shares Seriously (And You Should Too)

Contently

In the early days of search, savvy site-builders often found correlations between particular attributes and high rankings, so they tried to game the system even if it meant sacrificing quality. A few years ago, Google engineer Matt Cutts went on record denying the correlation.

How To Increase Engagement On Your Facebook Posts with Infographic

Tomorrow People

He then analysed those posts to identify the characteristics correlated most closely with higher (or lower) performance measured in likes, comments and shares. Dan Zarrella has collected a database of more than 1.3 million posts published on the top 10,000 most liked Facebook pages.

Why content marketing complements (but doesn’t replace) link building

Biznology

A recent study conducted by Moz and BuzzSumo showed that there is actually no correlation between popular content (high number of social shares) and a high number of links. The correlation of total shares and referring domain links across 750,000 articles was just 0.021.”

Want More Engagement on Social Media? Here's How Often You Should Publish [New Data]

Hubspot

Data from our new 2015 Social Media Benchmarks Report shows no discernible correlation between the average number of posts companies publish per week across all of their social networks and the average number of interactions (e.g., I believe it was the Notorious B.I.G.

Stacey Epstein, Banjo CMO: Keeping it Real with Big Data and Data Analytics

Crimson Marketing

Correlating real time with real location is the “missing link to make data understandable and immediately actionable,” for brands, says Stacey. Big Data. Data Analytics. Predictive Data. MetaData. There’s no denying the buzzword status of data at the moment.

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Is Twitter Using Research to Mislead Marketers?

Digital B2B Marketing

Confusing Cause and Correlation. Like so much of the research in social media today, Twitter and Deloitte are jumping to the conclusion that correlation means causation. Positive Tweets are not actually the cause of the increase, they are simply correlated.

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog

Hubspot

Ran a number of tests that compared multiple data points against each other to find correlation trends. It's worth mentioning at this point that the study was purely focused around finding correlation. I've always had a love affair going on with data.

How Buyer Perceived Risks (BPR) Affects Buyer Behavior and Purchase Decisions

Tony Zambito

Image by IceSabre via Flickr The notion that perceived risks influences purchasing behavior has been around for quite some time.

Introducing the Content Marketing Maturity Map

ScribbleLive

Landmark three is Big Ben and it represents a correlative content marketing team that is both established and accountable to its wider organization for the timely return of investment. Building a robust content marketing operation doesn’t happen instantaneously. It’s a journey, and we have identified the five different levels of maturity that are pit stops along the way.

Team, Tools and Transformation—How to Build a Demand Gen Program that Works (ft. Mark Roberts, ShoreTel CMO)

Crimson Marketing

Back to Basics: ShoreTel in the past had “many different dashboards,” but “none of them would correlate data,” says Mark. Having a poorly understood or designed digital demand generation program does not produce results.

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Hey CMOs, This Is Not An Alternative Fact: Improving Customer Experience Can Increase Revenue

Modern Marketing

" As organizations have struggled to show a direct correlation between improving CX and growing revenue, the new research uses Forrester’s CX Index data to model how CX improvements drive revenue growth through increased loyalty.

Study Confirms Importance Of Qualitative Research To Success With Buyer Personas

Tony Zambito

These facts from the 137 respondents, from a variety of roles primarily in marketing, shows a strong correlation between the use of qualitative research and the effectiveness of buyer personas. Analysis by Yamini Ahluwalia.

Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

The CoSchedule study found no correlation between the amount of time spent creating content and marketing success, and only a weak correlation of success with content quality. Considering the high correlation of marketing success to having a documented marketing strategy in place, one may have expected these numbers to be higher. There’s (almost) no correlation between publishing frequency and marketing success.

11 Reasons Having Friends at Work Makes You Happier [Infographic]

Hubspot

Having friends at work directly correlates with engagement and productivity at the office. Yes, it feels good to feel comfortable saying hello -- and even sitting down for lunch -- with your fellow coworkers. But did you know it can also make you better at your job?

Email Unsubscribers: Keep the Bad Out – and the Good In

Act-On

These two metrics tend to be positively correlated, meaning if one increases, the other also increases. Most marketers tend to equate email unsubscribes with failure.

Upside Down on Marketing Priorities

ANNUITAS

As the analysts from Regalix state, marketers are not finding a direct correlation. However, it is due to the fact that they do not know HOW to make that correlation. Regalix Research recently published their State of B2B Marketing 2015 report.

Copywriting for Conversions: 9 Ways Emotion and Word Count Affect Your Landing Pages [New Data]

Hubspot

Specifically, they looked at how language associated with these emotions correlated with the number of users who converted on a page. Analysis of thousands of lead generation landing pages in Credit & Lending revealed that less copy is often correlated with more conversions.

Overcoming The Content Personalization Challenge With Buyer Persona Research

Tony Zambito

The correlation is evident. Could there be a correlation here also? by icon 54. It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level.

What Your Desk Says About You [Infographic]

Modern B2B Marketing

Is there a correlation between the objects on your desk and the type of worker you are? Author: Jason Miller Fifty seven percent of American workers admit they judge their coworkers by how clear or dirty they keep their workspaces, according to a recent survey.

Net Promoter Score (NPS) in B2B – the evidence

The B2B Research Blog

Discussing his analysis of the link between a company’s NPS score and their commercial performance, Reichheld said: “The results were striking…a strong correlation existed between net promoter figures and a company’s average growth rate over the three-year period from 1999 to 2002”.

Why Marketers Must Beware of Bad "Research-Based" Conclusions

B2B Marketing Directions

The PA report then provides data that shows the correlation between the use of predictive analytics and demand generation performance. One of the fundamental principles of data analysis is that correlation does not imply causation.

When Do People Unsubscribe From Email Marketing Campaigns? [Infographic]

Hubspot

After correlating this timing information with industry segments, we put together the following infographic to highlight some standout trends. You don’t need to be an email marketing expert to know that you don’t want people to unsubscribe from your emails.

Using Data-Driven Marketing for Business Success

Modern Marketing

When we started our invoicing company we saw that there were patterns but didn't correlate them to data. Now we've matured and we correlate our data and study it.

Which Type of Leader Are You? A Look at 6 Distinct Leadership Styles [Infographic]

Hubspot

According to Harvard Business Review research , authoritative leaders -- those who "mobilize people toward a vision" -- boast the strongest correlation with a positive work environment. This post originally appeared on HubSpot's Sales blog. To read more content like this, subscribe to Sales.

Use Buyer Persona Research To Improve B2B Customer Experience

Tony Zambito

This 80/20 correlation is not a surprising revelation. If we stay consistent with the 80/20 correlation noted above, it is a good bet that 80% of such efforts are focused on internal processes rather than what is actually happening in the minds of customers. . by Creative Stall.

Is B2B Content Engagement Heading In The Wrong Direction?

Tony Zambito

My interaction with buyers, via hundreds of B2B buyer interviews in multiple industries, leads me to believe this outcome is a correlation as opposed to a paradox. by Juan Pablo Bravo. Sometimes more is truly less.

How to Orchestrate and Personalize the Entire Customer Experience

Modern Marketing

While true personalization builds on an organizational framework of customer-centricity, each improvement to the customer experience is directly correlated to your revenue goals.

Successful B2B Lead Generation Measurement In 7 Steps

bizible

Next, if possible, examine covariance and correlation between this variable and revenue across all accounts or ebooks (or whatever your unit of measure is). Correlation is the strength of the relationship between your variables and is measured in a standardized number between -1 and 1.

Brian Kardon, Lattice Engines CMO: Stop Guessing What Your Buyers Want— Use Predictive Marketing Technology! [Podcast]

Crimson Marketing

These days, however, marketing has new priorities and companies like GE and HP are replacing gut instincts with predictive marketing technology that reveal the true behaviors, characteristics and demographics that correlate to increasing revenue.

Why You Need to Create Buyer Personas (and How to Do It)

ScribbleLive

And if there’s any question of causation vs. correlation in this data, developing marketing personas might just mean you’ve got your act together (which isn’t a bad thing either).

How to Create Memorable, Shareable Emails [Infographic]

Hubspot

Memorable promotional emails are a dime a dozen -- and yet, how memorable an email is correlates strongly with whether or not recipients forward it to others or share it with their social networks.