Correlation… or causation? How great content marketing goes hand-in-hand with business success

Tomorrow People

As any statistician knows, there’s a big difference between correlation and causation. If the heavens open later on, that’s just a correlation. The Content Marketing Institute’s new B2B Report has a bit to say about correlation.

State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals

Tony Zambito

Important Correlations Uncovered. These indicators also correlate to this jump: the percentage indicating they used in-depth qualitative buyer research increased to nearly 30% (27%) from 15% of the previous year. In part due to an interesting correlation. by Scott Lewis.

Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014

LEADership

As Google continues to roll out updates to its algorithm, this interesting infographic from SearchMetrics lays out the SEO rank correlations and 2014 ranking factors. There is still a correlation but it does not mean you need to ignore SEO efforts.

Using a New Correlation Model to Predict Future Rankings with Page Authority

Moz

Correlation studies have been a staple of the search engine optimization community for many years. They are, of course, right in their protestations and, to their credit, and unfortunate number of times it seems that those conducting the correlation studies have forgotten this simple aphorism.

How to Drive Marketing Revenue: The Correlation Between Visibility, Insight, and ROI

QuanticMind

There are a combination of correlated factors that affect and help illustrate ROI. The post How to Drive Marketing Revenue: The Correlation Between Visibility, Insight, and ROI appeared first on QuanticMind. Regardless of the industry, we all strive for higher and higher return on investment — ROI — in our campaigns and other endeavors that drive marketing revenue.

Research Finds Expanded Marketing Role Correlates With Business Results

Paul Gillin

At the risk of beating a dead horse, here’s further evidence that IT organizations need to take a more active role in supporting social business. IBM just released a global survey of more than 360 marketing practitioners and one of the key findings is that marketers want to be better aligned with their IT organizations. You can see a 28-slide summary of the top findings here.

Business video trends worth noting in 2018

Biznology

There doesn’t appear to be much correlation between a company’s size and its commitment to engaging customers with video. One business video trends dataset that seems to defy explanation is the correlation between company size and the volume of video production.

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SEO – rank is only half the story

Biznology

Once you’ve drawn a correlation between Google ranking and actual referrals, you can take a much closer look at your customer journey and make some smart investments in content strategy. When thinking about SEO, don’t just focus on your ranking positions. It’s only half the story.

SEO 171

How do you persuade big company executives that digital marketing is important?

Biznology

Show them how investment in marketing (especially digital marketing) is correlated to improved revenue and profit growth. Many of you no longer face this problem within your company, which is great. Some of you are increasing spending on digital and reaping the rewards, but not all.

Why I told a client to quit blogging: finding your “One Thing”

Biznology

Does it correlate to a certain something that happened (for instance, a webinar series)? Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging? Webinars? Teaching small classes?

Why every business needs a social media business audit

Biznology

Have I noticed any correlation to posting frequency and how my audience grows? Not active on social media? You are losing ground to competitors. But you already know that.

2 applications of marketing AI

Biznology

We can correlate this with transnational metrics like leads and sales. The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). We talk about how to transform your marketing organization to take advantage of big data, but we don’t address the crying need of CMOs and marketing analysts to incorporate AI into their marketing tech stack.

13 Diverse Ways B2B Marketers Do Marketing Measurement [DATA]

bizible

Surprisingly, we find there isn't any correlation between the type of primary metric and firmographic traits, such as company size and annual revenue generated. And there isn't a correlation between the seniority of the marketer and their primary success metric.

SIEM Solution Using Native AWS Tools

Reachforce

For most companies, implementing good security practices includes a combination of Log Management, Log Retention, Event Alerting, & Correlation. There are many Security Information and Event Management (SIEM) solutions available from a variety of companies that address these concerns when hosting in Amazon Web Services (AWS). As your Security and DevOps teams evaluate these 3rd-party vendors, consider using some native AWS tools to solve for most of these requirements. General

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Links as a Google Ranking Factor: A 2019 Study

Moz

Our study used quadratic mean calculations on the Spearman correlations across all 27K tested queries. Brief commentary on correlations. Correlation studies attempt to measure whether or not two factors are related to one another in any way. So how do correlation scores work?

2017: The Year Attribution and Metrics Become Symbiotic

Marketing Insider Group

You would think that, with all the advances in technology, insights and automation, Marketing has leapt forward with an increased understanding of how initiatives correlate to business performance.

How To Increase Engagement On Your Facebook Posts with Infographic

Tomorrow People

He then analysed those posts to identify the characteristics correlated most closely with higher (or lower) performance measured in likes, comments and shares. Dan Zarrella has collected a database of more than 1.3 million posts published on the top 10,000 most liked Facebook pages.

Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

The CoSchedule study found no correlation between the amount of time spent creating content and marketing success, and only a weak correlation of success with content quality. Considering the high correlation of marketing success to having a documented marketing strategy in place, one may have expected these numbers to be higher. There’s (almost) no correlation between publishing frequency and marketing success.

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Google Analytics 101 for Small- to Medium-Sized Businesses: Part 1

Marketri

If you are a running small- to medium-sized business, I'd assume a strong correlation between your desire to succeed and your need for insights. Without data from which to garner insights, you're asking for trouble—sort of like swimming down class-5 rapids without a helmet or life vest. Digital Marketing Strategy Modern Marketing Marketing Analytics

Three Web Analytics Tools Worth a Close Look

Webbiquity

Where it gets interesting is in the correlations it surfaces. It’s difficult to give relevant examples because there are literally millions of possible correlations, and which ones the algorithm surfaces will be unique to your website.

Infographic: Why Putting Your CMO in Charge of Marketing Technology Pays Off

Crimson Marketing

Improvements to business and marketing solutions are directly correlated to how your company manages digital marketing technologies and integrates marketing intelligence produced from multiplying buyer touch-points.

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Net Promoter Score (NPS) in B2B – the evidence

The B2B Research Blog

Discussing his analysis of the link between a company’s NPS score and their commercial performance, Reichheld said: “The results were striking…a strong correlation existed between net promoter figures and a company’s average growth rate over the three-year period from 1999 to 2002”.

Why Content Strategists Take Social Shares Seriously (And You Should Too)

Contently

In the early days of search, savvy site-builders often found correlations between particular attributes and high rankings, so they tried to game the system even if it meant sacrificing quality. A few years ago, Google engineer Matt Cutts went on record denying the correlation.

Predictive Marketing Analytics Drive Advertising Results

Crimson Marketing

“Similarly, predictive analytics may discover correlations among categories of potential buyers that would be unlikely to occur to human marketers.

Survey: Email Engagement Rises When Marketing Email Volume Dips

KoMarketing Associates

Recently, the company conducted its “Q1 Email Benchmark Report 2018” to gauge how active email recipients are in correlation with marketing efforts. Marketers who send fewer emails may actually see more engagement, according to new research from Yes Lifecycle Marketing. Statistics showed that the average number of emails sent per engaged subscriber declined 29.3 percent from Q4 2017 to Q1 2018. However, the average open rate increased by 5.8

Survey 191

Survey: CMOs Struggle to Connect Marketing Efforts with Company Success

KoMarketing Associates

About half of CMOs (52 percent) claimed that they could not make a direct correlation between their marketing team’s results to company performance. Although marketers are constantly evolving their strategies, CMOs are still struggling to tie marketing efforts to improvements in their overall bottom line. Korn Ferry recently conducted the “2018 CMO Pulse Survey” to determine how many marketing initiatives can be tied back to company success.

Survey 199

Survey: Social Media Marketing Prioritized in SEO Efforts

KoMarketing Associates

Social media correlates with search rankings (link is external): If you regularly post on social media about your business and target search terms, the chances that your posts appear on relevant search results increases,” says Grayson Kemper, content developer and marketer with Clutch. Marketers are continuing to invest in SEO, and as they do so, research shows that they are shifting their focus toward social media marketing in the new year.

Upside Down on Marketing Priorities

ANNUITAS

As the analysts from Regalix state, marketers are not finding a direct correlation. However, it is due to the fact that they do not know HOW to make that correlation. Regalix Research recently published their State of B2B Marketing 2015 report.

Successful B2B Lead Generation Measurement In 7 Steps

bizible

Next, if possible, examine covariance and correlation between this variable and revenue across all accounts or ebooks (or whatever your unit of measure is). Correlation is the strength of the relationship between your variables and is measured in a standardized number between -1 and 1.

A Comprehensive Analysis of the New Domain Authority

Moz

Correlations between DA and SERP rankings. The most important component of Domain Authority is how well it correlates with search results. But first, let's get the correlation-versus-causation objection out of the way: Domain Authority does not cause search rankings.

Convert Now The World’s Fastest & Most Affordable A/B Testing Tool

Convert

The correlation was obvious, the slower your A/B testing software, the more you hurt your conversion rate. On May 18th., ConversionXL published a new study on the speed of A/B testing tools and the impact they have on the conversion rate of clients.

Business Leaders Not Satisfied with Marketing Success Metrics

ANNUITAS

Brand-Focused CMOs tend to rely more on activity-based metrics that have a more tenuous correlation to actual business outcomes, relying on response or engagement metrics because they’re easier to measure than closed-loop revenue-based KPIs.

Survey 181

What AI Can Teach Us About Facebook Creatives

Keywee

We found that the correlation between groups is highest between an age group and the one directly above or below it. Their average correlation with other groups is about 0.35 while all other group correlations are about 0.55

How Buyer Perceived Risks (BPR) Affects Buyer Behavior and Purchase Decisions

Tony Zambito

Image by IceSabre via Flickr The notion that perceived risks influences purchasing behavior has been around for quite some time.

Why Marketers Must Beware of Bad "Research-Based" Conclusions

B2B Marketing Directions

The PA report then provides data that shows the correlation between the use of predictive analytics and demand generation performance. One of the fundamental principles of data analysis is that correlation does not imply causation.

Swag for Days: 13 Don’t-Miss Dreamforce Events 2018

DiscoverOrg

At this session, Gartner is saying that they found NO correlation between customer satisfaction and business growth , when they studied the growth drivers of their own existing customers. But they found something else that does correlate to high growth. One of you. 171,000 other people.

Data Analytics Is Critical For Success

Kaon

With emerging technologies, the need for data analytics is critical, which helps organizations uncover consumer patterns, trends, unforeseen correlations and other valuable consumer insight.

How To Measure Your Content’s Revenue Efficiency

Modern B2B Marketing

If some assets generate a lot of revenue, and many assets have low or zero revenue attribution, then your content return is highly varied and predicting future revenue might be more difficult—which begs the question, what is content performance correlated with?

Blog Conversations Don't Lead to More Views or Links [New Data]

Hubspot

There is no correlation between the number of comments on a post and the number of views that post got. There's also no correlation between comments and the number of links that post got. There is some positive correlation between views and links.

Facebook Popularity: Where Does Your Hospital Stand?

Fathom

While winning a popularity contest on Facebook hardly correlates to providing the best quality care for patients, hospital marketers looking for branding benchmarks in the social media space might learn a thing or two from a new survey. The survey … Continue reading → The post Facebook Popularity: Where Does Your Hospital Stand? appeared first on Fathom. Healthcare Industry Social Media CSC Facebook hospitals iHealthBeat