Correlation Between Simon Sinek's Golden Circle and CogMar

Ignite

Correlation Between Simon Sinek's Golden Circle and CogMar. Cognitive Marketing

The Correlation and Impact of SEO on Lead Generation

Benchmark Email

How do you optimize… The post The Correlation and Impact of SEO on Lead Generation appeared first on Benchmarkemail. Lead generation isn’t easy by any means, and it’s one of the most challenging aspects of marketing that businesses face online.

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The Correlation Between Authoritative Links and Ranking [SEO Study]

Moz

We can say this because of the strong correlation our most recent studies show between the Domain Authority (DA) and Page Authority (PA) of linking pages and the rankings of pages receiving the links.

State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals

Tony Zambito

Important Correlations Uncovered. These indicators also correlate to this jump: the percentage indicating they used in-depth qualitative buyer research increased to nearly 30% (27%) from 15% of the previous year. The strong correlation here is effectiveness with buyer personas are tied to the use of in-depth qualitative buyer research to understand buyer goals and their goal-directed behaviors. In part due to an interesting correlation. by Scott Lewis.

Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

You know the saying – Marketing is from Mars, Sales is from Venus. Each team oversees an important part of the revenue process, yet collaboration between the two is often minimal. But revenue expert Jamie Shanks knows that, if you can successfully align your sales and marketing teams, you'll find that the cooperation between the two quickly becomes a key differentiator for your company.

Correlation… or causation? How great content marketing goes hand-in-hand with business success

Tomorrow People

As any statistician knows, there’s a big difference between correlation and causation. If the heavens open later on, that’s just a correlation. The Content Marketing Institute’s new B2B Report has a bit to say about correlation. Businesses with great content marketing enjoy more market awareness. This infographic explores what drives what, backed by data from the Content Marketing Institute’s B2B Report.

Using a New Correlation Model to Predict Future Rankings with Page Authority

Moz

Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of the woodwork to remind us of the one thing they remember from high school statistics — that "correlation doesn't mean causation." The closer they are, the higher the correlation between the two. What correlation studies discover or confirm are correlates. Posted by rjonesx.

Research Finds Expanded Marketing Role Correlates With Business Results

Paul Gillin

At the risk of beating a dead horse, here’s further evidence that IT organizations need to take a more active role in supporting social business. IBM just released a global survey of more than 360 marketing practitioners and one of the key findings is that marketers want to be better aligned with their IT organizations. You can see a 28-slide summary of the top findings here.

How to Drive Marketing Revenue: The Correlation Between Visibility, Insight, and ROI

QuanticMind

There are a combination of correlated factors that affect and help illustrate ROI. The post How to Drive Marketing Revenue: The Correlation Between Visibility, Insight, and ROI appeared first on QuanticMind. Regardless of the industry, we all strive for higher and higher return on investment — ROI — in our campaigns and other endeavors that drive marketing revenue.

What is a keyword ontology?

Biznology

The results were a good first pass on what keywords are relevant to our products, and we found many strong correlations. A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. It can include other relationships as well, such as taxonomies, information architectures, social listening queries, competitors, etc.

Business video trends worth noting in 2018

Biznology

There doesn’t appear to be much correlation between a company’s size and its commitment to engaging customers with video. One business video trends dataset that seems to defy explanation is the correlation between company size and the volume of video production. If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention.

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SEO – rank is only half the story

Biznology

Once you’ve drawn a correlation between Google ranking and actual referrals, you can take a much closer look at your customer journey and make some smart investments in content strategy. When thinking about SEO, don’t just focus on your ranking positions. It’s only half the story. I’ve often heard “we rank number 3, so we’ve done our job.” Ranking well is just the beginning. You have to look past that and analyze if you are getting any business value out of that ranking position.

SEO 133

Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014

LEADership

As Google continues to roll out updates to its algorithm, this interesting infographic from SearchMetrics lays out the SEO rank correlations and 2014 ranking factors. There is still a correlation but it does not mean you need to ignore SEO efforts. The post Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014 appeared first on LEADership.

Want to Solve CRM Adoption? Stop Counting Log-ins

InsightSquared

Correlate outcomes. Articles action Activity Capture adoption alignment automate data entry automation correlate CRM data data driven data entry funnel reviews outcomes sales process visibility

CRM 76

2 applications of marketing AI

Biznology

We can correlate this with transnational metrics like leads and sales. The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). We talk about how to transform your marketing organization to take advantage of big data, but we don’t address the crying need of CMOs and marketing analysts to incorporate AI into their marketing tech stack.

Why I told a client to quit blogging: finding your “One Thing”

Biznology

Does it correlate to a certain something that happened (for instance, a webinar series)? Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging? Webinars? Teaching small classes? Or is your answer, “Hmm, I’m not quite sure, but does it really matter? After all, shouldn’t all my content efforts help?” ” Well yes and no.

How do you persuade big company executives that digital marketing is important?

Biznology

Show them how investment in marketing (especially digital marketing) is correlated to improved revenue and profit growth. Many of you no longer face this problem within your company, which is great. Some of you are increasing spending on digital and reaping the rewards, but not all. Some B2C companies spend the lion’s share of their marketing budget on traditional marketing, even though the digital is highly effective, and so should get a bigger slice of the pie.

Why every business needs a social media business audit

Biznology

Have I noticed any correlation to posting frequency and how my audience grows? Not active on social media? You are losing ground to competitors. But you already know that. While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy.

Want to Solve SRM Adoption? Stop Counting Log-ins

InsightSquared

Correlate outcomes. Articles action Activity Capture adoption alignment automate data entry automation correlate CRM data data driven data entry funnel reviews outcomes sales process visibility

What Is Your Sales Messaging Activation Strategy?

OnMessage

Research by CSO Insights found there is a direct correlation between the quality of the messages salespeople use in their selling process and their ability to close business.

SERP Analysis Tools For SEO and Ranking? via @sejournal, @martinibuster

Search Engine Journal

SEO tools analyze top ranked sites and provide correlation-based analysis for SEO. How useful is the information? The post SERP Analysis Tools For SEO and Ranking? appeared first on Search Engine Journal. News SEO

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Why Marketers Should Be On the Lookout For Unjustified Survey-Based Conclusions

B2B Marketing Directions

In my experience, most unjustified conclusions arise from blurring the lines between correlation and causation. One of the fundamental principles of data analysis is that correlation does not establish causation.

13 Diverse Ways B2B Marketers Do Marketing Measurement [DATA]

bizible

Surprisingly, we find there isn't any correlation between the type of primary metric and firmographic traits, such as company size and annual revenue generated. And there isn't a correlation between the seniority of the marketer and their primary success metric. To explore why certain marketers use top or bottom-of-funnel metrics as their primary measure of success we look at correlations with firmographic and demographic characteristics of our survey respondents.

15 (More) Fascinating Facts About Internet and Social Media Use in 2021

Webbiquity

That said, the amount of time spend on social media correlates very strongly with age and gender. But as with time spent on social media, this correlates linearly with age. Google is the most visited website on earth (not a surprise). But Chinese search engine Baidu is #4.

Google Analytics 101 for Small- to Medium-Sized Businesses: Part 1

Marketri

If you are a running small- to medium-sized business, I'd assume a strong correlation between your desire to succeed and your need for insights. Without data from which to garner insights, you're asking for trouble—sort of like swimming down class-5 rapids without a helmet or life vest. Digital Marketing Strategy Modern Marketing Marketing Analytics

How to Become Indispensable To Your Clients By Offering REAL OptiChannel Services

MindFire

After a decade of work with thousands of printers, agencies, and marketing services companies worldwide, it’s clear there’s a small set of strategies that correlate with success ( rarely discussed; most are kept secret by the industry ).

Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

The CoSchedule study found no correlation between the amount of time spent creating content and marketing success, and only a weak correlation of success with content quality. Considering the high correlation of marketing success to having a documented marketing strategy in place, one may have expected these numbers to be higher. There’s (almost) no correlation between publishing frequency and marketing success.

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2017: The Year Attribution and Metrics Become Symbiotic

Marketing Insider Group

You would think that, with all the advances in technology, insights and automation, Marketing has leapt forward with an increased understanding of how initiatives correlate to business performance. We’ve made developments in digital to improve targeting, to scale relevant audiences and to develop customized communications based on enhanced insights. Yet, marketers continue to face pressure to demonstrate […].

Links as a Google Ranking Factor: A 2019 Study

Moz

Our study used quadratic mean calculations on the Spearman correlations across all 27K tested queries. Brief commentary on correlations. Correlation studies attempt to measure whether or not two factors are related to one another in any way. We use correlation studies to help us understand whether or not one factor potentially causes the other It's important to understand that correlation does not prove causation ; it simply suggests that it does.

Does Social Media Really Generate Revenue?

Zoominfo

At a high-level, our research shows a strong correlation between social following and revenue. For companies with 11–50 employees, the 40% correlation between social following and revenue is a good indication of social’s early importance in driving revenue.

6 Important Elements to Look For in an Identity Graph

Versium

that correlate to one individual. What should marketers be looking for when it comes to choosing an identity graph to rely on for their identity resolution?

Performance Reviews Suck – The Case for Eliminating Annual Reviews

Marketing Insider Group

Research indicates that job satisfaction is directly correlated to the role an employee has with their immediate manager. The annual performance review has become something employees and, as it turns out, managers dread.

Review 222

4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing

Marketing Insider Group

Finds Correlations Between Variables. Automated A/B testing on the other hand employs machine learning to connect the dots between the correlations of these variants. Uber uses a combination of multivariate and A/B/n testing to measure correlations and causations in the UX of their app.

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How Buyer Perceived Risks (BPR) Affects Buyer Behavior and Purchase Decisions

Tony Zambito

Image by IceSabre via Flickr The notion that perceived risks influences purchasing behavior has been around for quite some time.

What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

Moz

The most popular section in the report amongst Moz readers has always been the conversion correlation , where we crunch the numbers to see what sets the high-performing websites apart. Let’s count down to the strongest correlation in the study: 4.

Net Promoter Score (NPS) in B2B – the evidence

Savanta

Discussing his analysis of the link between a company’s NPS score and their commercial performance, Reichheld said: “The results were striking…a strong correlation existed between net promoter figures and a company’s average growth rate over the three-year period from 1999 to 2002”. Using these NPS scores and the corresponding commercial performance data for each client, we ran a correlation analysis to establish if an improvement in NPS was indeed linked to improved financial performance.

Predictive Marketing Analytics Drive Advertising Results

Crimson Marketing

“Similarly, predictive analytics may discover correlations among categories of potential buyers that would be unlikely to occur to human marketers. For example, “While working with a luxury cosmetics company, [Digilant chief scientist Krishna Boppana recalls], Digilant discovered a correlation between women who were interested in exotic travel and those who bought Kashi cereal.