Correlation… or causation? How great content marketing goes hand-in-hand with business success

Tomorrow People

As any statistician knows, there’s a big difference between correlation and causation. If the heavens open later on, that’s just a correlation. The Content Marketing Institute’s new B2B Report has a bit to say about correlation.

State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals

Tony Zambito

Important Correlations Uncovered. These indicators also correlate to this jump: the percentage indicating they used in-depth qualitative buyer research increased to nearly 30% (27%) from 15% of the previous year. The strong correlation here is effectiveness with buyer personas are tied to the use of in-depth qualitative buyer research to understand buyer goals and their goal-directed behaviors. In part due to an interesting correlation. by Scott Lewis.

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Using a New Correlation Model to Predict Future Rankings with Page Authority

Moz

Correlation studies have been a staple of the search engine optimization community for many years. They are, of course, right in their protestations and, to their credit, and unfortunate number of times it seems that those conducting the correlation studies have forgotten this simple aphorism.

How to Drive Marketing Revenue: The Correlation Between Visibility, Insight, and ROI

QuanticMind

There are a combination of correlated factors that affect and help illustrate ROI. The post How to Drive Marketing Revenue: The Correlation Between Visibility, Insight, and ROI appeared first on QuanticMind. Regardless of the industry, we all strive for higher and higher return on investment — ROI — in our campaigns and other endeavors that drive marketing revenue.

Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

You know the saying – Marketing is from Mars, Sales is from Venus. Each team oversees an important part of the revenue process, yet collaboration between the two is often minimal. But revenue expert Jamie Shanks knows that, if you can successfully align your sales and marketing teams, you'll find that the cooperation between the two quickly becomes a key differentiator for your company.

Research Finds Expanded Marketing Role Correlates With Business Results

Paul Gillin

At the risk of beating a dead horse, here’s further evidence that IT organizations need to take a more active role in supporting social business. IBM just released a global survey of more than 360 marketing practitioners and one of the key findings is that marketers want to be better aligned with their IT organizations. You can see a 28-slide summary of the top findings here.

Business video trends worth noting in 2018

Biznology

There doesn’t appear to be much correlation between a company’s size and its commitment to engaging customers with video. One business video trends dataset that seems to defy explanation is the correlation between company size and the volume of video production. If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention.

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Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014

LEADership

As Google continues to roll out updates to its algorithm, this interesting infographic from SearchMetrics lays out the SEO rank correlations and 2014 ranking factors. There is still a correlation but it does not mean you need to ignore SEO efforts. The post Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014 appeared first on LEADership.

Want to Solve CRM Adoption? Stop Counting Log-ins

InsightSquared

Correlate outcomes. Articles action Activity Capture adoption alignment automate data entry automation correlate CRM data data driven data entry funnel reviews outcomes sales process visibility

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SEO – rank is only half the story

Biznology

Once you’ve drawn a correlation between Google ranking and actual referrals, you can take a much closer look at your customer journey and make some smart investments in content strategy. When thinking about SEO, don’t just focus on your ranking positions. It’s only half the story. I’ve often heard “we rank number 3, so we’ve done our job.” Ranking well is just the beginning. You have to look past that and analyze if you are getting any business value out of that ranking position.

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2 applications of marketing AI

Biznology

We can correlate this with transnational metrics like leads and sales. The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). We talk about how to transform your marketing organization to take advantage of big data, but we don’t address the crying need of CMOs and marketing analysts to incorporate AI into their marketing tech stack.

Why I told a client to quit blogging: finding your “One Thing”

Biznology

Does it correlate to a certain something that happened (for instance, a webinar series)? Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging? Webinars? Teaching small classes? Or is your answer, “Hmm, I’m not quite sure, but does it really matter? After all, shouldn’t all my content efforts help?” ” Well yes and no.

How do you persuade big company executives that digital marketing is important?

Biznology

Show them how investment in marketing (especially digital marketing) is correlated to improved revenue and profit growth. Many of you no longer face this problem within your company, which is great. Some of you are increasing spending on digital and reaping the rewards, but not all. Some B2C companies spend the lion’s share of their marketing budget on traditional marketing, even though the digital is highly effective, and so should get a bigger slice of the pie.

Want to Solve SRM Adoption? Stop Counting Log-ins

InsightSquared

Correlate outcomes. Articles action Activity Capture adoption alignment automate data entry automation correlate CRM data data driven data entry funnel reviews outcomes sales process visibility

Why every business needs a social media business audit

Biznology

Have I noticed any correlation to posting frequency and how my audience grows? Not active on social media? You are losing ground to competitors. But you already know that. While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy.

13 Diverse Ways B2B Marketers Do Marketing Measurement [DATA]

bizible

Surprisingly, we find there isn't any correlation between the type of primary metric and firmographic traits, such as company size and annual revenue generated. And there isn't a correlation between the seniority of the marketer and their primary success metric. To explore why certain marketers use top or bottom-of-funnel metrics as their primary measure of success we look at correlations with firmographic and demographic characteristics of our survey respondents.

Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

The CoSchedule study found no correlation between the amount of time spent creating content and marketing success, and only a weak correlation of success with content quality. Considering the high correlation of marketing success to having a documented marketing strategy in place, one may have expected these numbers to be higher. There’s (almost) no correlation between publishing frequency and marketing success.

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6 Important Elements to Look For in an Identity Graph

Versium

that correlate to one individual. What should marketers be looking for when it comes to choosing an identity graph to rely on for their identity resolution?

2017: The Year Attribution and Metrics Become Symbiotic

Marketing Insider Group

You would think that, with all the advances in technology, insights and automation, Marketing has leapt forward with an increased understanding of how initiatives correlate to business performance. We’ve made developments in digital to improve targeting, to scale relevant audiences and to develop customized communications based on enhanced insights. Yet, marketers continue to face pressure to demonstrate […].

Google Analytics 101 for Small- to Medium-Sized Businesses: Part 1

Marketri

If you are a running small- to medium-sized business, I'd assume a strong correlation between your desire to succeed and your need for insights. Without data from which to garner insights, you're asking for trouble—sort of like swimming down class-5 rapids without a helmet or life vest. Digital Marketing Strategy Modern Marketing Marketing Analytics

Links as a Google Ranking Factor: A 2019 Study

Moz

Our study used quadratic mean calculations on the Spearman correlations across all 27K tested queries. Brief commentary on correlations. Correlation studies attempt to measure whether or not two factors are related to one another in any way. We use correlation studies to help us understand whether or not one factor potentially causes the other It's important to understand that correlation does not prove causation ; it simply suggests that it does.

Predictive Modeling

Versium

Predictive modeling analyzes the characteristics of business or consumer leads to find what characteristics (or signals) correlate with desired behaviors (such as purchasing your product), and then creates and tests a statistical model to assess the probability of future behaviors and outcomes.

What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

Moz

The most popular section in the report amongst Moz readers has always been the conversion correlation , where we crunch the numbers to see what sets the high-performing websites apart. Let’s count down to the strongest correlation in the study: 4.

4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing

Marketing Insider Group

Finds Correlations Between Variables. Automated A/B testing on the other hand employs machine learning to connect the dots between the correlations of these variants. Uber uses a combination of multivariate and A/B/n testing to measure correlations and causations in the UX of their app. The mark of a successful business is its commitment to constant improvement. Change is inevitable, especially in today’s fast-paced environment.

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The larger your martech stack, the better your marketing performance? Maybe

chiefmartech

Speaking of stirring discussion… Ben’s report had a simple but brilliant premise: map brands on a two-dimensional graph by their Digital IQ on the y-axis and the size of the martech stack on the x-axis and see if there was any correlation.

Three Web Analytics Tools Worth a Close Look

Webbiquity

Where it gets interesting is in the correlations it surfaces. It’s difficult to give relevant examples because there are literally millions of possible correlations, and which ones the algorithm surfaces will be unique to your website. The report displayed engagement by hours and days; not surprisingly, the most active time correlated with the site’s new blog post publishing schedule. ” There are 26 pages of charts, correlations, and recommendations.

Survey: CMOs Struggle to Connect Marketing Efforts with Company Success

KoMarketing Associates

About half of CMOs (52 percent) claimed that they could not make a direct correlation between their marketing team’s results to company performance. Although marketers are constantly evolving their strategies, CMOs are still struggling to tie marketing efforts to improvements in their overall bottom line. Korn Ferry recently conducted the “2018 CMO Pulse Survey” to determine how many marketing initiatives can be tied back to company success.

Survey 198

10 Top AI-Based Tools for Marketing and Sales

Webbiquity

With this tool, you don’t need to guess; get recommendations for your content based on correlations with what best connects with individual contacts. PaveAI allows agencies, ecommerce vendors, and businesses of all sizes to focus their content marketing efforts more effectively by using AI to identify correlations in Google Analytics data which would extremely hard to spot manually.

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Survey: Email Engagement Rises When Marketing Email Volume Dips

KoMarketing Associates

Recently, the company conducted its “Q1 Email Benchmark Report 2018” to gauge how active email recipients are in correlation with marketing efforts. Marketers who send fewer emails may actually see more engagement, according to new research from Yes Lifecycle Marketing. Statistics showed that the average number of emails sent per engaged subscriber declined 29.3 percent from Q4 2017 to Q1 2018. However, the average open rate increased by 5.8

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The Challenges of Paid Social Media – Social Cast Ep. 002

SocialBakers

Get insights on key advertising issues, learn about the direct correlation between ads and conversions, and how that ties into user journeys. In episode 2 of Social Cast, we discuss one of the most critical areas in marketing: the challenges and opportunities of paid social media. Social Media News content marketing marketing social media marketing

Survey: Social Media Marketing Prioritized in SEO Efforts

KoMarketing Associates

Social media correlates with search rankings (link is external): If you regularly post on social media about your business and target search terms, the chances that your posts appear on relevant search results increases,” says Grayson Kemper, content developer and marketer with Clutch. Marketers are continuing to invest in SEO, and as they do so, research shows that they are shifting their focus toward social media marketing in the new year.

Convert Now The World’s Fastest & Most Affordable A/B Testing Tool

Convert

The correlation was obvious, the slower your A/B testing software, the more you hurt your conversion rate. On May 18th., ConversionXL published a new study on the speed of A/B testing tools and the impact they have on the conversion rate of clients.

Net Promoter Score (NPS) in B2B – the evidence

Savanta

Discussing his analysis of the link between a company’s NPS score and their commercial performance, Reichheld said: “The results were striking…a strong correlation existed between net promoter figures and a company’s average growth rate over the three-year period from 1999 to 2002”. Using these NPS scores and the corresponding commercial performance data for each client, we ran a correlation analysis to establish if an improvement in NPS was indeed linked to improved financial performance.

Predictive Marketing Analytics Drive Advertising Results

Crimson Marketing

“Similarly, predictive analytics may discover correlations among categories of potential buyers that would be unlikely to occur to human marketers. For example, “While working with a luxury cosmetics company, [Digilant chief scientist Krishna Boppana recalls], Digilant discovered a correlation between women who were interested in exotic travel and those who bought Kashi cereal.

Why Content Strategists Take Social Shares Seriously (And You Should Too)

Contently

In the early days of search, savvy site-builders often found correlations between particular attributes and high rankings, so they tried to game the system even if it meant sacrificing quality. As search engines have evolved, SEO authorities like Searchmetrics have built businesses out of finding correlations between content attributes and search ranking. As anyone who has ever taken a college statistics course will tell you, correlation doesn’t equal causation.

The Theory Behind Ranking Factors — Whiteboard Friday

Moz

Correlation. So validating is this fourth category of ranking factors, and the last — the one that I think is the most controversial — is correlates. Yes, correlation does not imply causation, but that doesn't mean it isn't very, very useful. Posted by rjonesx.

How Well Do You Know Marketing Data? Take Our Quiz

Modern Marketing

Some 35% of the senior level executives surveyed said they work within a “siloed organisation lacking coherent approach to marketing” Only 8% said the technology their company uses to deliver an integrated customer experience is a “single integrated platform” We’ve created a fun quiz highlighting some of the more random buzzwords correlated with marketing data right now. Marketers have long known the importance of good data management and data cleansing.