Correlation Between Simon Sinek's Golden Circle and CogMar


Correlation Between Simon Sinek's Golden Circle and CogMar. Cognitive Marketing

The Correlation and Impact of SEO on Lead Generation

Benchmark Email

How do you optimize… The post The Correlation and Impact of SEO on Lead Generation appeared first on Benchmarkemail. Lead generation isn’t easy by any means, and it’s one of the most challenging aspects of marketing that businesses face online.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Correlation Between Authoritative Links and Ranking [SEO Study]


We can say this because of the strong correlation our most recent studies show between the Domain Authority (DA) and Page Authority (PA) of linking pages and the rankings of pages receiving the links.

Visual Assets and SEO: What’s the Correlation?


We've talked a lot on the Divvy blog about the importance of incorporating visuals within your content to improve it's engagement and the user's experience, but are there SEO benefits as well? In this guest post by Ricky Wang, he explores the benefits in depth. Let's dive in!

Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

You know the saying – Marketing is from Mars, Sales is from Venus. Each team oversees an important part of the revenue process, yet collaboration between the two is often minimal. But revenue expert Jamie Shanks knows that, if you can successfully align your sales and marketing teams, you'll find that the cooperation between the two quickly becomes a key differentiator for your company.

Correlation… or causation? How great content marketing goes hand-in-hand with business success

Tomorrow People

As any statistician knows, there’s a big difference between correlation and causation. If the heavens open later on, that’s just a correlation. The Content Marketing Institute’s new B2B Report has a bit to say about correlation. Businesses with great content marketing enjoy more market awareness. This infographic explores what drives what, backed by data from the Content Marketing Institute’s B2B Report.

Want to Solve CRM Adoption? Stop Counting Log-ins


Correlate outcomes. Articles action Activity Capture adoption alignment automate data entry automation correlate CRM data data driven data entry funnel reviews outcomes sales process visibility

CRM 190

Research Finds Expanded Marketing Role Correlates With Business Results

Paul Gillin

At the risk of beating a dead horse, here’s further evidence that IT organizations need to take a more active role in supporting social business. IBM just released a global survey of more than 360 marketing practitioners and one of the key findings is that marketers want to be better aligned with their IT organizations. You can see a 28-slide summary of the top findings here.

Using a New Correlation Model to Predict Future Rankings with Page Authority


Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of the woodwork to remind us of the one thing they remember from high school statistics — that "correlation doesn't mean causation." The closer they are, the higher the correlation between the two. What correlation studies discover or confirm are correlates. Posted by rjonesx.

How to Drive Marketing Revenue: The Correlation Between Visibility, Insight, and ROI


There are a combination of correlated factors that affect and help illustrate ROI. The post How to Drive Marketing Revenue: The Correlation Between Visibility, Insight, and ROI appeared first on QuanticMind. Regardless of the industry, we all strive for higher and higher return on investment — ROI — in our campaigns and other endeavors that drive marketing revenue.

Want to Solve SRM Adoption? Stop Counting Log-ins


Correlate outcomes. Articles action Activity Capture adoption alignment automate data entry automation correlate CRM data data driven data entry funnel reviews outcomes sales process visibility

What is a keyword ontology?


The results were a good first pass on what keywords are relevant to our products, and we found many strong correlations. A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. It can include other relationships as well, such as taxonomies, information architectures, social listening queries, competitors, etc.

Business video trends worth noting in 2018


There doesn’t appear to be much correlation between a company’s size and its commitment to engaging customers with video. One business video trends dataset that seems to defy explanation is the correlation between company size and the volume of video production. If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention.

Trends 132

SEO – rank is only half the story


Once you’ve drawn a correlation between Google ranking and actual referrals, you can take a much closer look at your customer journey and make some smart investments in content strategy. When thinking about SEO, don’t just focus on your ranking positions. It’s only half the story. I’ve often heard “we rank number 3, so we’ve done our job.” Ranking well is just the beginning. You have to look past that and analyze if you are getting any business value out of that ranking position.

SEO 133

Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014


As Google continues to roll out updates to its algorithm, this interesting infographic from SearchMetrics lays out the SEO rank correlations and 2014 ranking factors. There is still a correlation but it does not mean you need to ignore SEO efforts. The post Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014 appeared first on LEADership.

2 applications of marketing AI


We can correlate this with transnational metrics like leads and sales. The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). We talk about how to transform your marketing organization to take advantage of big data, but we don’t address the crying need of CMOs and marketing analysts to incorporate AI into their marketing tech stack.

Why I told a client to quit blogging: finding your “One Thing”


Does it correlate to a certain something that happened (for instance, a webinar series)? Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging? Webinars? Teaching small classes? Or is your answer, “Hmm, I’m not quite sure, but does it really matter? After all, shouldn’t all my content efforts help?” ” Well yes and no.

How do you persuade big company executives that digital marketing is important?


Show them how investment in marketing (especially digital marketing) is correlated to improved revenue and profit growth. Many of you no longer face this problem within your company, which is great. Some of you are increasing spending on digital and reaping the rewards, but not all. Some B2C companies spend the lion’s share of their marketing budget on traditional marketing, even though the digital is highly effective, and so should get a bigger slice of the pie.

Why every business needs a social media business audit


Have I noticed any correlation to posting frequency and how my audience grows? Not active on social media? You are losing ground to competitors. But you already know that. While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy.

SERP Analysis Tools For SEO and Ranking? via @sejournal, @martinibuster

Search Engine Journal

SEO tools analyze top ranked sites and provide correlation-based analysis for SEO. How useful is the information? The post SERP Analysis Tools For SEO and Ranking? appeared first on Search Engine Journal. News SEO


What Is Your Sales Messaging Activation Strategy?


Research by CSO Insights found there is a direct correlation between the quality of the messages salespeople use in their selling process and their ability to close business.

15 Best Website Visitor Tracking Software

Visitor Queue

Attracting new leads often directly correlates to an increase in revenue. Every business owner or marketer wants to know if their market efforts are paying off in terms of website traffic and new leads for your business.

The Best Lead Generation tools for 2022


Sales & lead generation are the processes that are clearly correlated & hence are very important for the B2B marketers. The marketers need to carefully choose the best lead generation tools for 2022 & beyond, to do away with the constant struggle of lead generation. Share This Post Shares. The post The Best Lead Generation tools for 2022 appeared first on Valasys Media. B2B Marketing

The Virus Has Changed. So Have Buyers.

Tony Zambito

Correlating to variants and the migration of the virus. . The Omicron variant of Covid-19 has produced the most dramatic surge in the pandemic since the initial onset of the pandemic. Despite early indications the virus causes milder forms of illness, the degree of disruption is substantial.

Google Analytics 101 for Small- to Medium-Sized Businesses: Part 1


If you are a running small- to medium-sized business, I'd assume a strong correlation between your desire to succeed and your need for insights. Without data from which to garner insights, you're asking for trouble—sort of like swimming down class-5 rapids without a helmet or life vest. Digital Marketing Strategy Modern Marketing Marketing Analytics

6 Important Elements to Look For in an Identity Graph


that correlate to one individual. What should marketers be looking for when it comes to choosing an identity graph to rely on for their identity resolution?

Why Marketers Should Be On the Lookout For Unjustified Survey-Based Conclusions

B2B Marketing Directions

In my experience, most unjustified conclusions arise from blurring the lines between correlation and causation. One of the fundamental principles of data analysis is that correlation does not establish causation.

What do the Golden Circle and CogMar have in Common?


If you're one of many marketers that resonate with the Golden Circle theory, you'll find that there is a lot of correlation with the Cognitive Marketing (CogMar) framework that helps businesses stand head and shoulder above the competition.

The InsightSquared Revenue Intelligence Platform


Correlation. At the core is a powerful, modern architecture, backed by a context and correlation engine that is unmatched in the industry. It doesn’t matter—we can process and correlate it all—blazingly fast. Why Revenue Intelligence? Why Now?

Predictive Modeling


Predictive modeling analyzes the characteristics of business or consumer leads to find what characteristics (or signals) correlate with desired behaviors (such as purchasing your product), and then creates and tests a statistical model to assess the probability of future behaviors and outcomes.

15 (More) Fascinating Facts About Internet and Social Media Use in 2021


That said, the amount of time spend on social media correlates very strongly with age and gender. But as with time spent on social media, this correlates linearly with age. Google is the most visited website on earth (not a surprise). But Chinese search engine Baidu is #4.

Five Surprising Findings from the 2017 Marketing Strategy Report


The CoSchedule study found no correlation between the amount of time spent creating content and marketing success, and only a weak correlation of success with content quality. Considering the high correlation of marketing success to having a documented marketing strategy in place, one may have expected these numbers to be higher. There’s (almost) no correlation between publishing frequency and marketing success.

Report 169

Links as a Google Ranking Factor: A 2019 Study


Our study used quadratic mean calculations on the Spearman correlations across all 27K tested queries. Brief commentary on correlations. Correlation studies attempt to measure whether or not two factors are related to one another in any way. We use correlation studies to help us understand whether or not one factor potentially causes the other It's important to understand that correlation does not prove causation ; it simply suggests that it does.

2017: The Year Attribution and Metrics Become Symbiotic

Marketing Insider Group

You would think that, with all the advances in technology, insights and automation, Marketing has leapt forward with an increased understanding of how initiatives correlate to business performance. We’ve made developments in digital to improve targeting, to scale relevant audiences and to develop customized communications based on enhanced insights. Yet, marketers continue to face pressure to demonstrate […].

Does Social Media Really Generate Revenue?


At a high-level, our research shows a strong correlation between social following and revenue. For companies with 11–50 employees, the 40% correlation between social following and revenue is a good indication of social’s early importance in driving revenue.

Your Content and Social Media: What You Need to Know

B2B PR Sense

If you find a correlation -- perhaps for example content with top-notch visuals performs well on Facebook -- use that information when you create more content for that network. The study found a correlation between "likes" and other forms of engagement on Facebook.

How Buyer Perceived Risks (BPR) Affects Buyer Behavior and Purchase Decisions

Tony Zambito

Image by IceSabre via Flickr The notion that perceived risks influences purchasing behavior has been around for quite some time.

How to Become Indispensable To Your Clients By Offering REAL OptiChannel Services


After a decade of work with thousands of printers, agencies, and marketing services companies worldwide, it’s clear there’s a small set of strategies that correlate with success ( rarely discussed; most are kept secret by the industry ).

Net Promoter Score (NPS) in B2B – the evidence


Discussing his analysis of the link between a company’s NPS score and their commercial performance, Reichheld said: “The results were striking…a strong correlation existed between net promoter figures and a company’s average growth rate over the three-year period from 1999 to 2002”. Using these NPS scores and the corresponding commercial performance data for each client, we ran a correlation analysis to establish if an improvement in NPS was indeed linked to improved financial performance.

Predictive Marketing Analytics Drive Advertising Results

Crimson Marketing

“Similarly, predictive analytics may discover correlations among categories of potential buyers that would be unlikely to occur to human marketers. For example, “While working with a luxury cosmetics company, [Digilant chief scientist Krishna Boppana recalls], Digilant discovered a correlation between women who were interested in exotic travel and those who bought Kashi cereal.