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Is Your Marketing Working? Good Data Correlation Will Tell You

Salesforce Marketing Cloud

The answer lies in good data correlation. Data correlation is a statistical measure that describes the relationship between two or more things. For example, how does a person’s weight correlate with what they eat? How does a marathon runner’s race time correlate with the number of hours they train? Download the playbook.

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Google Says No Correlation Between Impressions And Search Volume via @sejournal, @MattGSouthern

Search Engine Journal

The post Google Says No Correlation Between Impressions And Search Volume appeared first on Search Engine Journal. Google's Search Advocate John Mueller says the impressions your site receives for a keyword is not an indication of the search volume for that keyword.

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The Correlation and Impact of SEO on Lead Generation

Benchmark Email

How do you optimize… The post The Correlation and Impact of SEO on Lead Generation appeared first on Benchmarkemail. It may not be a major challenge getting followers or views on social media, but driving traffic to your site and turning visitors into potential customers is another game entirely.

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[Case Study] A CFO’s Perspective: The correlation between NPS and Growth

Genroe

Video Case Study Transcript Janine Scott (Wolters Kluwer Asia Pacific) So I was tasked with making the commercial connection between our Net Promoter score and some of our measures […] The post [Case Study] A CFO’s Perspective: The correlation between NPS and Growth appeared first on Genroe | Customer Experience | Net Promoter Score.

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Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

The framework you need to measure digital behavioral change, and correlate that change to revenue. Examples of marketing-led ISR's monitoring the "Sphere of Influence" and "Human Capital Investments" globally for sales. Next steps to kick-start sales and marketing integration through "insights committee workshops".

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Understanding the Correlation Between Ad Extensions and Ad Rank

SmartBug Media

Google Ads are based on search intent, so the keywords you’re competing against take on a crucial role in this section because this directly correlates with your budgeting and positioning strategy. What’s the correlation between ad rank and extensions? The Topic and Nature of the Search. Related Auctions.

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4 Practical Tips to Avoid Confirmation Bias with AI

Vision Edge Marketing

Overreliance on Correlation : AI models may identify correlations in data without necessarily understanding causation. If biased correlations exist in the training data, the AI model may learn and reinforce these biases. This overreliance on correlation without context can lead to misguided conclusions.