Ignite

JULY 30, 2021

Correlation Between Simon Sinek's Golden Circle and CogMar. Cognitive Marketing

Correlation 62

Correlation Marketing 62

SmartBug Media

JULY 22, 2022

Google Ads are based on search intent, so the keywords you’re competing against take on a crucial role in this section because this directly correlates with your budgeting and positioning strategy. What’s the correlation between ad rank and extensions?

Correlation 61

Correlation Ads ROAS CTR 61

Search Engine Journal

JANUARY 29, 2022

The post Google Says No Correlation Between Impressions And Search Volume appeared first on Search Engine Journal. Google's Search Advocate John Mueller says the impressions your site receives for a keyword is not an indication of the search volume for that keyword.

Correlation 132

Correlation Search Engine Impression Keyword 132

Benchmark Email

MAY 13, 2021

How do you optimize… The post The Correlation and Impact of SEO on Lead Generation appeared first on Benchmarkemail. Lead generation isn’t easy by any means, and it’s one of the most challenging aspects of marketing that businesses face online.

Correlation 102

Correlation Email Lead Generation Benchmark 102

Speaker: Jamie Shanks, CEO, Sales for Life

You know the saying – Marketing is from Mars, Sales is from Venus. Each team oversees an important part of the revenue process, yet collaboration between the two is often minimal. But revenue expert Jamie Shanks knows that, if you can successfully align your sales and marketing teams, you'll find that the cooperation between the two quickly becomes a key differentiator for your company.

Sales

Salesforce Marketing Cloud

APRIL 13, 2022

The answer lies in good data correlation. Data correlation is a statistical measure that describes the relationship between two or more things. For example, how does a person’s weight correlate with what they eat? How does data correlation work in marketing?

Correlation 70

Correlation Marketing & Strategy Analysis Planning 70

Moz

DECEMBER 8, 2020

We can say this because of the strong correlation our most recent studies show between the Domain Authority (DA) and Page Authority (PA) of linking pages and the rankings of pages receiving the links.

Correlation 58

Correlation Studies Link PageRank 58

DivvyHQ

SEPTEMBER 22, 2020

We've talked a lot on the Divvy blog about the importance of incorporating visuals within your content to improve it's engagement and the user's experience, but are there SEO benefits as well? In this guest post by Ricky Wang, he explores the benefits in depth. Let's dive in!

Correlation 73

Correlation SEO Search Engine Traffic 73

Tony Zambito

JANUARY 3, 2016

Important Correlations Uncovered. These indicators also correlate to this jump: the percentage indicating they used in-depth qualitative buyer research increased to nearly 30% (27%) from 15% of the previous year. The strong correlation here is effectiveness with buyer personas are tied to the use of in-depth qualitative buyer research to understand buyer goals and their goal-directed behaviors. In part due to an interesting correlation. by Scott Lewis.

Buyer Personas 107

Buyer Personas Correlation Persona Effective 107

InsightSquared

FEBRUARY 11, 2020

Correlate outcomes. Articles action Activity Capture adoption alignment automate data entry automation correlate CRM data data driven data entry funnel reviews outcomes sales process visibility

CRM 207

CRM Correlation Activities Funnel 207

Paul Gillin

JUNE 22, 2012

At the risk of beating a dead horse, here’s further evidence that IT organizations need to take a more active role in supporting social business. IBM just released a global survey of more than 360 marketing practitioners and one of the key findings is that marketers want to be better aligned with their IT organizations. You can see a 28-slide summary of the top findings here.

Correlation 75

Correlation Research Marketing & Strategy Multi-Channel 75

Moz

NOVEMBER 27, 2018

Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of the woodwork to remind us of the one thing they remember from high school statistics — that "correlation doesn't mean causation." The closer they are, the higher the correlation between the two. What correlation studies discover or confirm are correlates. Posted by rjonesx.

Correlation 51

Correlation Lead Rank SERP Lead Scoring 51

InsightSquared

FEBRUARY 11, 2020

Correlate outcomes. Articles action Activity Capture adoption alignment automate data entry automation correlate CRM data data driven data entry funnel reviews outcomes sales process visibility

Correlation 156

Correlation Activities Funnel Review 156

QuanticMind

OCTOBER 17, 2018

There are a combination of correlated factors that affect and help illustrate ROI. The post How to Drive Marketing Revenue: The Correlation Between Visibility, Insight, and ROI appeared first on QuanticMind. Regardless of the industry, we all strive for higher and higher return on investment — ROI — in our campaigns and other endeavors that drive marketing revenue.

Correlation 40

Correlation Marketing & Strategy ROI Marketing AI 40

Nuvi

MARCH 4, 2021

REDWOOD CITY, Calif. March 4, 2021 — Reputation , the global leader in reputation experience management, today released its 2021 Healthcare Reputation Report , which ranks the top 15 U.S. healthcare systems using Reputation’s proprietary Reputation Score and also takes a snapshot of overall patient sentiment based on their experiences with healthcare providers.

Correlation 40

Correlation Lead Scoring Lead Rank Banner 40

Biznology

FEBRUARY 9, 2018

The results were a good first pass on what keywords are relevant to our products, and we found many strong correlations. A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. It can include other relationships as well, such as taxonomies, information architectures, social listening queries, competitors, etc.

Keyword 197

Keyword Marketing AI Correlation Sample 197

Biznology

APRIL 6, 2018

There doesn’t appear to be much correlation between a company’s size and its commitment to engaging customers with video. One business video trends dataset that seems to defy explanation is the correlation between company size and the volume of video production. If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention.

Trends 158

Trends Video Business Correlation 158

Biznology

MARCH 6, 2017

Once you’ve drawn a correlation between Google ranking and actual referrals, you can take a much closer look at your customer journey and make some smart investments in content strategy. When thinking about SEO, don’t just focus on your ranking positions. It’s only half the story. I’ve often heard “we rank number 3, so we’ve done our job.” Ranking well is just the beginning. You have to look past that and analyze if you are getting any business value out of that ranking position.

Correlation 159

Correlation Cross-Sell SEO URL 159

Biznology

APRIL 28, 2017

Does it correlate to a certain something that happened (for instance, a webinar series)? Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging? Webinars? Teaching small classes? Or is your answer, “Hmm, I’m not quite sure, but does it really matter? After all, shouldn’t all my content efforts help?” ” Well yes and no.

Correlation 146

Correlation Class Medium Linkedin 146

Biznology

NOVEMBER 9, 2017

We can correlate this with transnational metrics like leads and sales. The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). We talk about how to transform your marketing organization to take advantage of big data, but we don’t address the crying need of CMOs and marketing analysts to incorporate AI into their marketing tech stack.

Marketing AI 138

Marketing AI Correlation Marketing & Strategy URL 138

Biznology

AUGUST 3, 2017

Show them how investment in marketing (especially digital marketing) is correlated to improved revenue and profit growth. Many of you no longer face this problem within your company, which is great. Some of you are increasing spending on digital and reaping the rewards, but not all. Some B2C companies spend the lion’s share of their marketing budget on traditional marketing, even though the digital is highly effective, and so should get a bigger slice of the pie.

Companies 136

Companies Correlation B2C Spending 136

Biznology

FEBRUARY 17, 2017

Have I noticed any correlation to posting frequency and how my audience grows? Not active on social media? You are losing ground to competitors. But you already know that. While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy.

Social Media 144

Social Media Business Correlation Social 144

LEADership

OCTOBER 31, 2014

As Google continues to roll out updates to its algorithm, this interesting infographic from SearchMetrics lays out the SEO rank correlations and 2014 ranking factors. There is still a correlation but it does not mean you need to ignore SEO efforts. The post Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014 appeared first on LEADership.

Correlation 81

Correlation Interests URL Google 81

SEMrush

JANUARY 31, 2023

See how our score correlated with organic traffic and spam signals & get an accurate read on domain authority. Learn about Semrush‘s updated Authority Score, built to resist spam and manipulation. Read our study comparing it to Moz Domain Authority & Ahrefs Domain Rating.

Domain 80

Domain Spam Studies Correlation 80

HG Data

NOVEMBER 7, 2022

HG’s “Ideal Customer Technology Profile” (ICtP) analyzes the holistic technology footprint of thousands of organizations to determine the specific technologies that indicate/correlate with a specific customer’s products.

Profiling 86

Profiling Correlation Customer Prospect 86

Search Engine Journal

APRIL 28, 2021

SEO tools analyze top ranked sites and provide correlation-based analysis for SEO. How useful is the information? The post SERP Analysis Tools For SEO and Ranking? appeared first on Search Engine Journal. News SEO

SERP 94

SERP Search Engine Analysis Correlation 94

Search Engine Journal

NOVEMBER 28, 2022

But how does this correlate to search trends? Many industries are seeing a stark drop-off in consumer demand. Read on to find out. The post What Does Chip-Making Demand Tell Us About Search Demand? appeared first on Search Engine Journal. News Paid Media Strategy

Search Engine 81

Search Engine Correlation Demand Trends 81

OnMessage

JULY 13, 2021

Research by CSO Insights found there is a direct correlation between the quality of the messages salespeople use in their selling process and their ability to close business.

Activities 98

Activities Correlation Buyer's Journey Strategy 98

OnMessage

NOVEMBER 15, 2022

Research by CSO Insights found there is a direct correlation between the quality of the messages salespeople use in their selling process and their ability to close business.

Correlation 52

Correlation Training Activities Research 52

Visitor Queue

DECEMBER 23, 2021

Attracting new leads often directly correlates to an increase in revenue. Every business owner or marketer wants to know if their market efforts are paying off in terms of website traffic and new leads for your business.

Websites 64

Websites Software Correlation Traffic 64

Tony Zambito

JANUARY 18, 2022

Correlating external pressures and their impact on how buyers can or cannot meet their goals. Employee satisfaction correlates with their feel-good beliefs they are helping people. To Accelerate Growth in Uncertain Times, Leaders Need Insights on How Buyers’ Goals are Changing.

Buyer Personas 209

Buyer Personas Persona Psychographic Correlation 209

Marketing Insider Group

JANUARY 11, 2017

You would think that, with all the advances in technology, insights and automation, Marketing has leapt forward with an increased understanding of how initiatives correlate to business performance. We’ve made developments in digital to improve targeting, to scale relevant audiences and to develop customized communications based on enhanced insights. Yet, marketers continue to face pressure to demonstrate […].

Correlation 195

Correlation Automation Develop Relevance 195

Tony Zambito

JANUARY 9, 2022

Correlating to variants and the migration of the virus. . The Omicron variant of Covid-19 has produced the most dramatic surge in the pandemic since the initial onset of the pandemic. Despite early indications the virus causes milder forms of illness, the degree of disruption is substantial.

Buyer Personas 196

Buyer Personas Persona Correlation Buy 196

InsightSquared

OCTOBER 2, 2020

Correlation. At the core is a powerful, modern architecture, backed by a context and correlation engine that is unmatched in the industry. It doesn’t matter—we can process and correlate it all—blazingly fast. Why Revenue Intelligence? Why Now?

Correlation 250

Correlation Forecast Aggregator Field 250

Webbiquity

SEPTEMBER 19, 2017

The CoSchedule study found no correlation between the amount of time spent creating content and marketing success, and only a weak correlation of success with content quality. Considering the high correlation of marketing success to having a documented marketing strategy in place, one may have expected these numbers to be higher. There’s (almost) no correlation between publishing frequency and marketing success.

Report 206

Report Strategy Marketing & Strategy Webinar Metrics 206

Valasys

JANUARY 10, 2022

Sales & lead generation are the processes that are clearly correlated & hence are very important for the B2B marketers. The marketers need to carefully choose the best lead generation tools for 2022 & beyond, to do away with the constant struggle of lead generation. Share This Post Shares. The post The Best Lead Generation tools for 2022 appeared first on Valasys Media. B2B Marketing

Correlation 40

Correlation Lead Generation Tools Generation 40

Marketri

JULY 10, 2018

If you are a running small- to medium-sized business, I'd assume a strong correlation between your desire to succeed and your need for insights. Without data from which to garner insights, you're asking for trouble—sort of like swimming down class-5 rapids without a helmet or life vest. Digital Marketing Strategy Modern Marketing Marketing Analytics

Medium 81

Medium Correlation Analytics Google 81

Contently

MAY 15, 2017

In the early days of search, savvy site-builders often found correlations between particular attributes and high rankings, so they tried to game the system even if it meant sacrificing quality. As search engines have evolved, SEO authorities like Searchmetrics have built businesses out of finding correlations between content attributes and search ranking. As anyone who has ever taken a college statistics course will tell you, correlation doesn’t equal causation.

Social 156

Social Correlation Search Engine Marketing & Strategy 156

Moz

APRIL 9, 2019

Our study used quadratic mean calculations on the Spearman correlations across all 27K tested queries. Brief commentary on correlations. Correlation studies attempt to measure whether or not two factors are related to one another in any way. We use correlation studies to help us understand whether or not one factor potentially causes the other It's important to understand that correlation does not prove causation ; it simply suggests that it does.

Correlation 61

Correlation Studies Link Google 61

B2B Marketing Directions

AUGUST 1, 2021

In my experience, most unjustified conclusions arise from blurring the lines between correlation and causation. One of the fundamental principles of data analysis is that correlation does not establish causation.

Correlation 52

Correlation Survey Validation Demand 52