Understanding the Correlation Between Ad Extensions and Ad Rank

SmartBug Media

Google Ads are based on search intent, so the keywords you’re competing against take on a crucial role in this section because this directly correlates with your budgeting and positioning strategy. What’s the correlation between ad rank and extensions?

Correlation Between Simon Sinek's Golden Circle and CogMar


Correlation Between Simon Sinek's Golden Circle and CogMar. Cognitive Marketing


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Is Your Marketing Working? Good Data Correlation Will Tell You


The answer lies in good data correlation. Data correlation is a statistical measure that describes the relationship between two or more things. For example, how does a person’s weight correlate with what they eat? How does data correlation work in marketing?

Google Says No Correlation Between Impressions And Search Volume via @sejournal, @MattGSouthern

Search Engine Journal

The post Google Says No Correlation Between Impressions And Search Volume appeared first on Search Engine Journal. Google's Search Advocate John Mueller says the impressions your site receives for a keyword is not an indication of the search volume for that keyword.

Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

You know the saying – Marketing is from Mars, Sales is from Venus. Each team oversees an important part of the revenue process, yet collaboration between the two is often minimal. But revenue expert Jamie Shanks knows that, if you can successfully align your sales and marketing teams, you'll find that the cooperation between the two quickly becomes a key differentiator for your company.

The Correlation and Impact of SEO on Lead Generation

Benchmark Email

How do you optimize… The post The Correlation and Impact of SEO on Lead Generation appeared first on Benchmarkemail. Lead generation isn’t easy by any means, and it’s one of the most challenging aspects of marketing that businesses face online.

Correlation… or causation? How great content marketing goes hand-in-hand with business success

Tomorrow People

As any statistician knows, there’s a big difference between correlation and causation. If the heavens open later on, that’s just a correlation. The Content Marketing Institute’s new B2B Report has a bit to say about correlation. Businesses with great content marketing enjoy more market awareness. This infographic explores what drives what, backed by data from the Content Marketing Institute’s B2B Report.

Visual Assets and SEO: What’s the Correlation?


We've talked a lot on the Divvy blog about the importance of incorporating visuals within your content to improve it's engagement and the user's experience, but are there SEO benefits as well? In this guest post by Ricky Wang, he explores the benefits in depth. Let's dive in!

State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals

Tony Zambito

Important Correlations Uncovered. These indicators also correlate to this jump: the percentage indicating they used in-depth qualitative buyer research increased to nearly 30% (27%) from 15% of the previous year. The strong correlation here is effectiveness with buyer personas are tied to the use of in-depth qualitative buyer research to understand buyer goals and their goal-directed behaviors. In part due to an interesting correlation. by Scott Lewis.

Want to Solve CRM Adoption? Stop Counting Log-ins


Correlate outcomes. Articles action Activity Capture adoption alignment automate data entry automation correlate CRM data data driven data entry funnel reviews outcomes sales process visibility

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Research Finds Expanded Marketing Role Correlates With Business Results

Paul Gillin

At the risk of beating a dead horse, here’s further evidence that IT organizations need to take a more active role in supporting social business. IBM just released a global survey of more than 360 marketing practitioners and one of the key findings is that marketers want to be better aligned with their IT organizations. You can see a 28-slide summary of the top findings here.

Using a New Correlation Model to Predict Future Rankings with Page Authority


Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of the woodwork to remind us of the one thing they remember from high school statistics — that "correlation doesn't mean causation." The closer they are, the higher the correlation between the two. What correlation studies discover or confirm are correlates. Posted by rjonesx.

Want to Solve SRM Adoption? Stop Counting Log-ins


Correlate outcomes. Articles action Activity Capture adoption alignment automate data entry automation correlate CRM data data driven data entry funnel reviews outcomes sales process visibility

2021 Healthcare Reputation Report Correlates Strong Reputation Score With Higher Patient Conversions on Google


REDWOOD CITY, Calif. March 4, 2021 — Reputation , the global leader in reputation experience management, today released its 2021 Healthcare Reputation Report , which ranks the top 15 U.S. healthcare systems using Reputation’s proprietary Reputation Score and also takes a snapshot of overall patient sentiment based on their experiences with healthcare providers.

How to Drive Marketing Revenue: The Correlation Between Visibility, Insight, and ROI


There are a combination of correlated factors that affect and help illustrate ROI. The post How to Drive Marketing Revenue: The Correlation Between Visibility, Insight, and ROI appeared first on QuanticMind. Regardless of the industry, we all strive for higher and higher return on investment — ROI — in our campaigns and other endeavors that drive marketing revenue.

What is a keyword ontology?


The results were a good first pass on what keywords are relevant to our products, and we found many strong correlations. A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. It can include other relationships as well, such as taxonomies, information architectures, social listening queries, competitors, etc.

Business video trends worth noting in 2018


There doesn’t appear to be much correlation between a company’s size and its commitment to engaging customers with video. One business video trends dataset that seems to defy explanation is the correlation between company size and the volume of video production. If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention.

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SEO – rank is only half the story


Once you’ve drawn a correlation between Google ranking and actual referrals, you can take a much closer look at your customer journey and make some smart investments in content strategy. When thinking about SEO, don’t just focus on your ranking positions. It’s only half the story. I’ve often heard “we rank number 3, so we’ve done our job.” Ranking well is just the beginning. You have to look past that and analyze if you are getting any business value out of that ranking position.

2 applications of marketing AI


We can correlate this with transnational metrics like leads and sales. The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). We talk about how to transform your marketing organization to take advantage of big data, but we don’t address the crying need of CMOs and marketing analysts to incorporate AI into their marketing tech stack.

Why I told a client to quit blogging: finding your “One Thing”


Does it correlate to a certain something that happened (for instance, a webinar series)? Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging? Webinars? Teaching small classes? Or is your answer, “Hmm, I’m not quite sure, but does it really matter? After all, shouldn’t all my content efforts help?” ” Well yes and no.

How do you persuade big company executives that digital marketing is important?


Show them how investment in marketing (especially digital marketing) is correlated to improved revenue and profit growth. Many of you no longer face this problem within your company, which is great. Some of you are increasing spending on digital and reaping the rewards, but not all. Some B2C companies spend the lion’s share of their marketing budget on traditional marketing, even though the digital is highly effective, and so should get a bigger slice of the pie.

Why every business needs a social media business audit


Have I noticed any correlation to posting frequency and how my audience grows? Not active on social media? You are losing ground to competitors. But you already know that. While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy.

Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014


As Google continues to roll out updates to its algorithm, this interesting infographic from SearchMetrics lays out the SEO rank correlations and 2014 ranking factors. There is still a correlation but it does not mean you need to ignore SEO efforts. The post Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014 appeared first on LEADership.

What Does Chip-Making Demand Tell Us About Search Demand? via @sejournal, @brookeosmundson

Search Engine Journal

But how does this correlate to search trends? Many industries are seeing a stark drop-off in consumer demand. Read on to find out. The post What Does Chip-Making Demand Tell Us About Search Demand? appeared first on Search Engine Journal. News Paid Media Strategy

Solution Brief: Ideal Customer Technology Profile

HG Data

HG’s “Ideal Customer Technology Profile” (ICtP) analyzes the holistic technology footprint of thousands of organizations to determine the specific technologies that indicate/correlate with a specific customer’s products.

Ensure Your Sales Team is Competent and Confident Delivering Your Corporate Story.


Research by CSO Insights found there is a direct correlation between the quality of the messages salespeople use in their selling process and their ability to close business.

SERP Analysis Tools For SEO and Ranking? via @sejournal, @martinibuster

Search Engine Journal

SEO tools analyze top ranked sites and provide correlation-based analysis for SEO. How useful is the information? The post SERP Analysis Tools For SEO and Ranking? appeared first on Search Engine Journal. News SEO

What Is Your Sales Messaging Activation Strategy?


Research by CSO Insights found there is a direct correlation between the quality of the messages salespeople use in their selling process and their ability to close business.

15 Best Website Visitor Tracking Software

Visitor Queue

Attracting new leads often directly correlates to an increase in revenue. Every business owner or marketer wants to know if their market efforts are paying off in terms of website traffic and new leads for your business.

How To Meet Buyers’ Goals in an Era of Uncertainty

Tony Zambito

Correlating external pressures and their impact on how buyers can or cannot meet their goals. Employee satisfaction correlates with their feel-good beliefs they are helping people. To Accelerate Growth in Uncertain Times, Leaders Need Insights on How Buyers’ Goals are Changing.

Data Exploration in Marketing Mix Modeling: Where data starts telling its story 

Mass Analytics

The correlation matrix is another key element of this phase as it describes the strength of the linear realtionship between two variables. The analyst can also use the correlation function wich is useful to study the lagged effect of a avariable on a chosen KPI.??

The Best Lead Generation tools for 2022


Sales & lead generation are the processes that are clearly correlated & hence are very important for the B2B marketers. The marketers need to carefully choose the best lead generation tools for 2022 & beyond, to do away with the constant struggle of lead generation. Share This Post Shares. The post The Best Lead Generation tools for 2022 appeared first on Valasys Media. B2B Marketing

2017: The Year Attribution and Metrics Become Symbiotic

Marketing Insider Group

You would think that, with all the advances in technology, insights and automation, Marketing has leapt forward with an increased understanding of how initiatives correlate to business performance. We’ve made developments in digital to improve targeting, to scale relevant audiences and to develop customized communications based on enhanced insights. Yet, marketers continue to face pressure to demonstrate […].

The Virus Has Changed. So Have Buyers.

Tony Zambito

Correlating to variants and the migration of the virus. . The Omicron variant of Covid-19 has produced the most dramatic surge in the pandemic since the initial onset of the pandemic. Despite early indications the virus causes milder forms of illness, the degree of disruption is substantial.

The InsightSquared Revenue Intelligence Platform


Correlation. At the core is a powerful, modern architecture, backed by a context and correlation engine that is unmatched in the industry. It doesn’t matter—we can process and correlate it all—blazingly fast. Why Revenue Intelligence? Why Now?

Why Marketers Should Be On the Lookout For Unjustified Survey-Based Conclusions

B2B Marketing Directions

In my experience, most unjustified conclusions arise from blurring the lines between correlation and causation. One of the fundamental principles of data analysis is that correlation does not establish causation.

Google Analytics 101 for Small- to Medium-Sized Businesses: Part 1


If you are a running small- to medium-sized business, I'd assume a strong correlation between your desire to succeed and your need for insights. Without data from which to garner insights, you're asking for trouble—sort of like swimming down class-5 rapids without a helmet or life vest. Digital Marketing Strategy Modern Marketing Marketing Analytics

Five Surprising Findings from the 2017 Marketing Strategy Report


The CoSchedule study found no correlation between the amount of time spent creating content and marketing success, and only a weak correlation of success with content quality. Considering the high correlation of marketing success to having a documented marketing strategy in place, one may have expected these numbers to be higher. There’s (almost) no correlation between publishing frequency and marketing success.

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What do the Golden Circle and CogMar have in Common?


If you're one of many marketers that resonate with the Golden Circle theory, you'll find that there is a lot of correlation with the Cognitive Marketing (CogMar) framework that helps businesses stand head and shoulder above the competition.

Links as a Google Ranking Factor: A 2019 Study


Our study used quadratic mean calculations on the Spearman correlations across all 27K tested queries. Brief commentary on correlations. Correlation studies attempt to measure whether or not two factors are related to one another in any way. We use correlation studies to help us understand whether or not one factor potentially causes the other It's important to understand that correlation does not prove causation ; it simply suggests that it does.