Business-to-Business Telemarketing: Wasting Your Money?

Sales Lead Insights

Are you dialing for dollars or wasting your money with telemarketing? Unfortunately, most of what B2B marketers call “telemarketing” simply doesn’t work. Telemarketing B-to-B telemarketing lead generation

11 B2B telemarketing mail tips

Biznology

Telemarketing is a “live” direct marketing environment, and only by testing various approaches do we learn which one works best. Telemarketing is a very high impact touch. It is smart to keep up-to-date with the changing telemarketing regulations. .

Small Accounts = Big Wins with Telemarketing

The Mx Group

Let B2B Telemarketing Support Your Sales Team. A well-trained B2B telemarketing team can uncover these smaller opportunities and any underserved accounts you may have. The right telemarketers are trained specifically on your offerings, as well as in sales.

11 B2B telemarketing voicemail tips

Biznology

Telemarketing is a “live” direct marketing environment, and only by testing various approaches do we learn which one works best. Telemarketing is a very high impact touch. It is smart to keep up-to-date with the changing telemarketing regulations. .

Can Telemarketing Be Beneficial To You?

Only B2B

Learn about Telemarketing’s role in B2B marketing and see how integral it is to the entire process. This White paper will show how Demand Generation can really benefit from Telemarketing. The post Can Telemarketing Be Beneficial To You?

B2B Telemarketing — The Secret Weapon to Energize Demand Generation

The Mx Group

In an age when modern marketing dominates content and conversations, tried-and-true tactics like telemarketing are often left out. Hear Real-World B2B Telemarketing Success Stories. Kerry and Kelly will also be happy to answer your specific questions about B2B telemarketing.

11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals.

3 Risks of Using Traditional Telemarketing Services

Tomorrow People

What’s wrong with traditional telemarketing services? Telemarketing services have probably been around not long after the first phones were installed. Ringing alarm bells Telemarketing services provided the conventional way are often done as a one-off full on blast.

Why B2B Telemarketing Needs to Change

Tomorrow People

B2b telemarketing is changing. They’re missing out on more effective telemarketing approaches, using inbound marketing to boost leads and revenue. So why do so many companies ignore the leads they receive online when they are planning their telemarketing campaign?

Poll of the Day: Telemarketing - Dead or Alive?

Tomorrow People

With telemarketing usually undertaken via a contacts database, it can often be ineffective and yield a poor return on the time and money spent on it. So, does this mean the death of telemarketing? Have you used or do you use telemarketing to market your business?

Why Inbound Marketing is Telemarketing’s Secret Ingredient

Tomorrow People

Telemarketing is a well known method of drumming up more business. Longer lasting results: Telemarketing is often a short-term measure that creates just short-term results. Applying inbound marketing to a telemarketing campaign can create better results and a more loyal customer-base.

Is your telemarketing turning strangers into potential customers?

Tomorrow People

Turning Strangers into Potential Customers Through Telemarketing. Telemarketing. There are some important ways to manage the process of winning people over with your approach - whether you use professional telemarketing services or do it yourself.

The benefits of outsourcing telemarketing as part of your demand gen program

NuSpark

Take Telemarketing As An Example Of Relationship Building And What Outsourcing Will Do For You. In lead generation terms, telemarketing is the reaching out, on a personal level, with a real live operator. You are not paying for a room of telemarketers; you are paying for results.

B2B Lead Generation Blog: Telemarketing big with Xerox

B2B Lead Generation Blog

« Podcast: Marketing and Sales for Big Complex Selling (Pt 1) | Main | Podcast: Marketing and Sales for Big Complex Selling (pt 3) » Telemarketing big with Xerox Do you use the telephone as part of your multi-modal lead generation strategy?

Rumors of telemarketing’s death are greatly exaggerated

EMagine B2B Blog

Social media should have their own “Most wanted” photo in the Post Office; they’ve been accused of causing the premature death of websites, email marketing …and now today’s alleged victim, telemarketing. Of course, none of these accusations has yet been proven in court; and in the case of telemarketing, it ain’t ever gonna happen …or [.].

Advice to Steve, a Down-and-Almost-Out Sales Manager: Telemarket Old Leads First!

ViewPoint

My advice to Steve is that when sales are needed in the fourth quarter, first telemarket old leads (older than 3 months), generated on products in stock. The telemarketing time amounted to about 250 hours, over four weeks. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. During a breakfast meeting with Steve last week, he got right down to business.

Hate Cold Calls From Telemarketers? Here's a Way to Fight Back

Hubspot

Nobody likes getting cold calls from telemarketers, which is reason enough to drop that kind of tactic. One guy in England has found a way to fight back on cold callers and telemarketers by forcing them to pay money to call him, the BBC reports.

B2B Marketing: 6 essentials for testing your teleprospecting

B2B Lead Generation Blog

B2B Telemarketing B2B marketing B2B telemarketing conversion rates help with conversion help with telemarketing increase conversion telemarketing teleprospecting

B2B Lead Generation Blog: Telemarketing is the top lead generation tactic

B2B Lead Generation Blog

The data came from over 500 campaigns from 21 industries and tracked 19 different tactics including: outbound telemarketing, direct mail, search marketing, and e-mail among others. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Ten tips for customer reactivation

Biznology

Consider such segmentation variables as: Original acquisition source media, like email, SEM, direct mail, display advertising, event, or telemarketing. Are you looking for the best ways to reactivate dormant customers and reduce churn?

Why would a company ever outsource anything?

ViewPoint

Eliminate the time, expense and distraction of setting up your sales telemarketing, business development or inside sales organization. B2B Telemarketing“… because teams of talented operators have already demonstrated excellence in a specialized task or function, and it’s easier or cheaper to tap those teams than to create new teams of your own.”.

Be A Hero: Choose Appointment Setting for Your Next Campaign

Marketing Insider Group

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize.

B2B Lead Gen: Can you do it cheaper and better inside?

ViewPoint

Skilled telemarketing professionals can reveal needs, discover market intelligence, form early relationships, and ultimately qualify the prospect as a lead, primed to pass on to sales. B2B Telemarketing Lead Generation B2B Marketing Inside Sales

5 reasons B2B firms should invest in social media

Biznology

As buyers continue to avoid or ignore telemarketing and cold email attempts, they remain refreshingly open to genuine, personalized outreach on social media.

Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

ViewPoint

B2B Telemarketing B2B Sales Increase SalesPointClear is known for its perseverance. While some sales people stop after placing one or two calls (if they don’t get the prospect on the phone or don’t get a call back, they deem the lead no good) our sales support associates keep trying. We know that in the lead generation, lead qualification and lead nurturing business, it takes multiple tries, across multiple cycles, to fully work a lead.

Is Lead Flow to the Reps Too Slow or Gridlocked?

ViewPoint

It turns out there were several stages of qualification, from two different inside telemarketing departments. Hot transfers should be made from the telemarketing department (or company) to the reps. B2B Telemarketing Sales Process Lead Nurturing Lead Qualification Lead Management Sales LeadsSome companies have several inside departments to take in, qualify, nurture, and filter sales leads to such a finite extent that few leads go to anyone.

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7 Tips For Successful Lead Follow-up

Marketing Insider Group

In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed.

Desperate and Fearful: Need Pipeline – Want Sales Lead Generation

ViewPoint

B2B Telemarketing Lead Generation B2B Marketing Sales Process Lead Nurturing Increase Sales Sales LeadsLast week I published a blog that provided five ways to avoid getting burned by outsourced B2B sales lead generation, qualification and nurturing. You can read the blog here. In that blog, I wrote: “When the pipeline is weak, desperation and fear take over. Sales/B2B Marketing execs feel intense need to do something, but are afraid to risk budget.

Content Syndication Options for B2B Lead Generation

Digital B2B Marketing

Telemarketing US publishers have recently incorporated telemarketing into lead programs. Telemarketers normally offer the content and then confirm contact information before providing it by email.

5 Sales Tips My Kids Learned from Watching Shark Tank

The Point

telemarketing telesales negotiation tips sales tips selling best practices selling tips shark tank Confession: at our house, we watch a LOT of reality TV. One of our favorite series – and one of the few reality shows that’s also family-friendly – is ABC’s Shark Tank.

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Lead Generation: Does your teleprospecting deliver value to prospects?

B2B Lead Generation Blog

B2B Telemarketing customer acquisition strategy Lead Optimization sales ready leads teleprospecting Tweet Lead generation teleprospecting is the art of acquiring sales-ready leads for a sales staff.

Converting Trial & Freemium Users: Keep Selling Post-Trial

The Point

Speaking of which, should you integrate telemarketing into your free trial nurturing strategy? The answer depends on whether you can prove telemarketing makes enough of a difference.

An Interview With Mike Damphousse About B-to-B Appointment Setting

Sales Lead Insights

I believe I’ve heard you say that to get the best results, B-to-B telemarketing should be part of an integrated marketing and sales program. Mike, I understand that one of the keys to success in telemarketing lead generation is the list. Who should supply the list, the client or the telemarketing company? How do you determine when it makes sense for a company to do its B-to-B telemarketing in-house, versus outsourcing it?

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B2B Lead Generation by Phone: An Interview with Michael Brown

Sales Lead Insights

He is the B2B telemarketing and telesales consultant and telemarketing trainer whom I frequently recommend to our clients. Michael, first off, I know you hate to use the word “telemarketing.&# Telemarketing is why your home phone is on the national do-not-call list. Second, businesses that try to recruit good callers for lead generation and nurturing but refer to them as telemarketers are usually unsuccessful.

Steal This Technique for Your Next Sales Email

The Point

telemarketing telesales email copywriting email copywriting tips inside sales best practices sales email best practices sales emails sales techniques One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific.

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Step Away from the Email Software and No-One Gets Hurt

The Point

telemarketing telesales B2B email agency bdr campaigns email campaigns email consultants email marketing agency marketing automation consultants sales communication sales enablement

Is Social Media BS?

Webbiquity

Traditionally, big brands used TV and print advertising, while their smaller counterparts employed direct mail and telemarketing, to reach consumers directly through interruption marketing. Ditto for telemarketing.

Call Every New Sales Lead 6 Times? Sorry, that’s Crazy.

The Point

And to the extent you rely on telemarketing exclusively, your lead management will be less effective and your sales productivity will suffer. telemarketing inquiry response lead follow-up Leads360

B2B Marketing Cold Calling – The Pros and Cons

Great B2B Marketing

Technorati Tags: Sales Leads , Telemarketing. B2B Marketing Cold calling Sales leads Telemarketing Sales LeadsMany B2B marketers are tempted to adopt cold calling and while we generally encourage our B2B marketing clients to take a different path, there are circumstances where cold calling is a legitimate and effective way to generate awareness, leads and revenue. Here are some of the plusses and minuses.

3 Reasons to Add Email to Your Lead Follow-Up Process

The Point

Increasingly, people don’t respond to phone follow-up or even voicemail , so using email in combination with telemarketing results in a higher “engagement rate” vs. if you rely on phone alone. Uncategorized telemarketing sales 2.0