B2B telemarketing: An interview with Michael Brown

Sales Lead Insights

With all the developments lately in B2B marketing, telemarketing still has a prominent position and I want to highlight that. So I sat down with Michael and asked him what’s new in telemarketing. What’s the latest and greatest in the world of B2B telemarketing?

11 B2B telemarketing voicemail tips

Biznology

Telemarketing is a “live” direct marketing environment, and only by testing various approaches do we learn which one works best. Telemarketing is a very high impact touch. It is smart to keep up-to-date with the changing telemarketing regulations. .

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11 B2B telemarketing mail tips

Biznology

Telemarketing is a “live” direct marketing environment, and only by testing various approaches do we learn which one works best. Telemarketing is a very high impact touch. It is smart to keep up-to-date with the changing telemarketing regulations. .

Can Telemarketing Be Beneficial To You?

Only B2B

Learn about Telemarketing’s role in B2B marketing and see how integral it is to the entire process. This White paper will show how Demand Generation can really benefit from Telemarketing. The post Can Telemarketing Be Beneficial To You?

Why B2B Telemarketing Needs to Change

Tomorrow People

B2b telemarketing is changing. They’re missing out on more effective telemarketing approaches, using inbound marketing to boost leads and revenue. So why do so many companies ignore the leads they receive online when they are planning their telemarketing campaign?

Steal This Technique for Your Next Sales Email

The Point

telemarketing telesales email copywriting email copywriting tips inside sales best practices sales email best practices sales emails sales techniques One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific.

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Advice to Steve, a Down-and-Almost-Out Sales Manager: Telemarket Old Leads First!

ViewPoint

My advice to Steve is that when sales are needed in the fourth quarter, first telemarket old leads (older than 3 months), generated on products in stock. The telemarketing time amounted to about 250 hours, over four weeks. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. During a breakfast meeting with Steve last week, he got right down to business.

Step Away from the Email Software and No-One Gets Hurt

The Point

telemarketing telesales B2B email agency bdr campaigns email campaigns email consultants email marketing agency marketing automation consultants sales communication sales enablement

Hate Cold Calls From Telemarketers? Here's a Way to Fight Back

Hubspot

Nobody likes getting cold calls from telemarketers, which is reason enough to drop that kind of tactic. One guy in England has found a way to fight back on cold callers and telemarketers by forcing them to pay money to call him, the BBC reports.

Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

ViewPoint

B2B Telemarketing B2B Sales Increase SalesPointClear is known for its perseverance. While some sales people stop after placing one or two calls (if they don’t get the prospect on the phone or don’t get a call back, they deem the lead no good) our sales support associates keep trying. We know that in the lead generation, lead qualification and lead nurturing business, it takes multiple tries, across multiple cycles, to fully work a lead.

Ten tips for customer reactivation

Biznology

Consider such segmentation variables as: Original acquisition source media, like email, SEM, direct mail, display advertising, event, or telemarketing. Are you looking for the best ways to reactivate dormant customers and reduce churn?

Desperate and Fearful: Need Pipeline – Want Sales Lead Generation

ViewPoint

B2B Telemarketing Lead Generation B2B Marketing Sales Process Lead Nurturing Increase Sales Sales LeadsLast week I published a blog that provided five ways to avoid getting burned by outsourced B2B sales lead generation, qualification and nurturing. You can read the blog here. In that blog, I wrote: “When the pipeline is weak, desperation and fear take over. Sales/B2B Marketing execs feel intense need to do something, but are afraid to risk budget.

Lead Generation: Does your teleprospecting deliver value to prospects?

B2B Lead Generation Blog

B2B Telemarketing customer acquisition strategy Lead Optimization sales ready leads teleprospecting Tweet Lead generation teleprospecting is the art of acquiring sales-ready leads for a sales staff.

Converting Trial & Freemium Users: Keep Selling Post-Trial

The Point

Speaking of which, should you integrate telemarketing into your free trial nurturing strategy? The answer depends on whether you can prove telemarketing makes enough of a difference.

The Death of Telemarketing

Tomorrow People

Three things the telemarketing companies aren’t telling you. Thinking about using the services of a telemarketing company to sell your services? Telemarketing is not just about making the call.

Why would a company ever outsource anything?

ViewPoint

Eliminate the time, expense and distraction of setting up your sales telemarketing, business development or inside sales organization. B2B Telemarketing“… because teams of talented operators have already demonstrated excellence in a specialized task or function, and it’s easier or cheaper to tap those teams than to create new teams of your own.”.

B2B Lead Gen: Can you do it cheaper and better inside?

ViewPoint

Skilled telemarketing professionals can reveal needs, discover market intelligence, form early relationships, and ultimately qualify the prospect as a lead, primed to pass on to sales. B2B Telemarketing Lead Generation B2B Marketing Inside Sales

The Lament of the Inside Sales Team: Data, Data Everywhere, but Who’s Ready to Buy?

B2B Lead Generation Blog

B2B Telemarketing CRM Human Touch Inside Sales Lead Scoring Marketing Strategy Sales

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5 reasons B2B firms should invest in social media

Biznology

As buyers continue to avoid or ignore telemarketing and cold email attempts, they remain refreshingly open to genuine, personalized outreach on social media.

Teleprospecting: When cutting response time is a priority (and when it’s not)

B2B Lead Generation Blog

B2B Telemarketing sales-ready lead teleprospectingTweet When you’re converting inquiries into qualified leads, it’s widely believed that time is of the essence.

3 Risks of Using Traditional Telemarketing Services

Tomorrow People

What’s wrong with traditional telemarketing services? Telemarketing services have probably been around not long after the first phones were installed. Ringing alarm bells Telemarketing services provided the conventional way are often done as a one-off full on blast.

Do You Expect Your Inside Sales Team to Practice Alchemy?

B2B Lead Generation Blog

B2B Telemarketing Human Touch Inside Sales Lead Generation Lead Management Lead QualificationTweet Too many marketers think that their inside sales teams are alchemists.

Is Lead Flow to the Reps Too Slow or Gridlocked?

ViewPoint

It turns out there were several stages of qualification, from two different inside telemarketing departments. Hot transfers should be made from the telemarketing department (or company) to the reps. B2B Telemarketing Sales Process Lead Nurturing Lead Qualification Lead Management Sales LeadsSome companies have several inside departments to take in, qualify, nurture, and filter sales leads to such a finite extent that few leads go to anyone.

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Fresh Ideas to Reignite Stalled Leads and Accelerate the Sales Funnel

B2B Lead Generation Blog

B2B Telemarketing Inside Sales Lead Generation Lead Management Sales Sales LeadsTweet Longer selling cycles and stalled deals are impeding sales funnels everywhere. Use these three practices to convert more leads into revenue: Use Funnel-Specific Market Research.

Content Syndication Options for B2B Lead Generation

Digital B2B Marketing

Telemarketing US publishers have recently incorporated telemarketing into lead programs. Telemarketers normally offer the content and then confirm contact information before providing it by email.

Why Inbound Marketing is Telemarketing’s Secret Ingredient

Tomorrow People

Telemarketing is a well known method of drumming up more business. Longer lasting results: Telemarketing is often a short-term measure that creates just short-term results. Applying inbound marketing to a telemarketing campaign can create better results and a more loyal customer-base.

Is your telemarketing turning strangers into potential customers?

Tomorrow People

Turning Strangers into Potential Customers Through Telemarketing. Telemarketing. There are some important ways to manage the process of winning people over with your approach - whether you use professional telemarketing services or do it yourself.

Poll of the Day: Telemarketing - Dead or Alive?

Tomorrow People

With telemarketing usually undertaken via a contacts database, it can often be ineffective and yield a poor return on the time and money spent on it. So, does this mean the death of telemarketing? Have you used or do you use telemarketing to market your business?

Be A Hero: Choose Appointment Setting for Your Next Campaign

Marketing Insider Group

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize.

From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars

B2B Lead Generation Blog

B2B Telemarketing Content Marketing Inside Sales Lead Generation Lead Management Lead Nurturing Lead Scoring Leadership Marketing Strategy Thought Leadership

The benefits of outsourcing telemarketing as part of your demand gen program

NuSpark

Take Telemarketing As An Example Of Relationship Building And What Outsourcing Will Do For You. In lead generation terms, telemarketing is the reaching out, on a personal level, with a real live operator. You are not paying for a room of telemarketers; you are paying for results.

3 Principles for Effective Teleprospecting that Drove an 839% Increase in Leads

B2B Lead Generation Blog

B2B Telemarketing human touch qualified leads sales-ready lead teleprospectingWhen I first started teleprospecting with MECLABS (publisher of the B2B Lead Roundtable Blog), I was unsuccessful, to say the least. I was unaware of the real goal of the call, lacked an effective strategy, and was generally unprepared. After about 900 calls, my results were disappointing — I only had one lead!

How Manufacturing Content Marketing Sets the Table for Sales

Industrial Marketing Today

Both these companies had used telemarketing and other conventional marketing tactics with very little success in generating sales qualified leads. I recently received two emails from two different manufacturers.

B2B Lead Generation Blog: Telemarketing big with Xerox

B2B Lead Generation Blog

« Podcast: Marketing and Sales for Big Complex Selling (Pt 1) | Main | Podcast: Marketing and Sales for Big Complex Selling (pt 3) » Telemarketing big with Xerox Do you use the telephone as part of your multi-modal lead generation strategy?

7 Tips For Successful Lead Follow-up

Marketing Insider Group

In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed.

Rumors of telemarketing’s death are greatly exaggerated

EMagine B2B Blog

Social media should have their own “Most wanted” photo in the Post Office; they’ve been accused of causing the premature death of websites, email marketing …and now today’s alleged victim, telemarketing. Of course, none of these accusations has yet been proven in court; and in the case of telemarketing, it ain’t ever gonna happen …or [.].

3 Problems You Need to Solve Before You Buy New Marketing Technology

The Point

It’s alarming to see how many companies still rely exclusively on telemarketing to follow up on new leads. We marketers may be many things, but few of us can be described as patient. We want results, and we want them now.

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Traditional Marketing is Alive and Well for Industrial Companies

Industrial Marketing Today

Despite all the buzz about digital marketing and proof of results, manufacturers, engineering and industrial companies continue to use traditional marketing tactics such as trade shows, print ads and telemarketing. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving

Hubspot

You know how much you hate telemarketers calling you in the middle of dinner? Instead of a telemarketer was calling to sell you spoons, I create stuff that someone looking for information about spoons might be searching for on the internet.

6 Best Tactics for B2B Lead Generation

Digital B2B Marketing

Telemarketing. If you are a modern marketer, you might despise telemarketing, but with a targeted list, it continues to be extremely effective. You need to generate leads, right?