INDUSTRY INSIGHTS YOUR PEERS ARE READING
B2b telemarketing is changing. They’re missing out on more effective telemarketing approaches, using inbound marketing to boost leads and revenue. So why do so many companies ignore the leads they receive online when they are planning their telemarketing campaign? MORE
Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. MORE
We recently hosted a webinar with two B2B telemarketing pros: Kerry Cunningham, senior research director with SiriusDecisions, and Kelly Olson, our in-house strategic telemarketing expert. The post Your Top Questions about B2B Telemarketing for Demand Gen appeared first on The Mx Group. MORE
Skilled telemarketing professionals can reveal needs, discover market intelligence, form early relationships, and ultimately qualify the prospect as a lead, primed to pass on to sales. B2B Telemarketing Lead Generation B2B Marketing Inside Sales MORE
Turning Strangers into Potential Customers Through Telemarketing. Telemarketing. There are some important ways to manage the process of winning people over with your approach - whether you use professional telemarketing services or do it yourself. MORE
blogs Marketing online marketing TelemarketingThe post appeared first on ONLY B2B. MORE
Nobody likes getting cold calls from telemarketers, which is reason enough to drop that kind of tactic. One guy in England has found a way to fight back on cold callers and telemarketers by forcing them to pay money to call him, the BBC reports. MORE
My advice to Steve is that when sales are needed in the fourth quarter, first telemarket old leads (older than 3 months), generated on products in stock. The telemarketing time amounted to about 250 hours, over four weeks. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. During a breakfast meeting with Steve last week, he got right down to business. MORE
With telemarketing usually undertaken via a contacts database, it can often be ineffective and yield a poor return on the time and money spent on it. So, does this mean the death of telemarketing? Have you used or do you use telemarketing to market your business? MORE
B2B TelemarketingRemember the old light beer tagline: “Tastes Great, Less Filling”? It was a best of both world’s brand promise, and part of a hugely successful campaign. There's another win-win value proposition that applies to outsourced tele-prospecting: “Costs Less. Generates More.” Outsourcing inside sales really does save you money while at the same time providing you the leads and revenue you need to be successful. MORE
B2B Telemarketing B2B Sales Increase SalesPointClear is known for its perseverance. While some sales people stop after placing one or two calls (if they don’t get the prospect on the phone or don’t get a call back, they deem the lead no good) our sales support associates keep trying. We know that in the lead generation, lead qualification and lead nurturing business, it takes multiple tries, across multiple cycles, to fully work a lead. MORE
Telemarketing is a “live” direct marketing environment, and only by testing various approaches do we learn which one works best. Telemarketing is a very high impact touch. It is smart to keep up-to-date with the changing telemarketing regulations. . MORE
Learn about Telemarketing’s role in B2B marketing and see how integral it is to the entire process. This White paper will show how Demand Generation can really benefit from Telemarketing. The post Can Telemarketing Be Beneficial To You? MORE
Let B2B Telemarketing Support Your Sales Team. A well-trained B2B telemarketing team can uncover these smaller opportunities and any underserved accounts you may have. The right telemarketers are trained specifically on your offerings, as well as in sales. MORE
Speaking of which, should you integrate telemarketing into your free trial nurturing strategy? The answer depends on whether you can prove telemarketing makes enough of a difference. MORE
Telemarketing is a well known method of drumming up more business. Longer lasting results: Telemarketing is often a short-term measure that creates just short-term results. Applying inbound marketing to a telemarketing campaign can create better results and a more loyal customer-base. MORE
Consider such segmentation variables as: Original acquisition source media, like email, SEM, direct mail, display advertising, event, or telemarketing. Are you looking for the best ways to reactivate dormant customers and reduce churn? MORE
In an age when modern marketing dominates content and conversations, tried-and-true tactics like telemarketing are often left out. Hear Real-World B2B Telemarketing Success Stories. Kerry and Kelly will also be happy to answer your specific questions about B2B telemarketing. MORE
« Podcast: Marketing and Sales for Big Complex Selling (Pt 1) | Main | Podcast: Marketing and Sales for Big Complex Selling (pt 3) » Telemarketing big with Xerox Do you use the telephone as part of your multi-modal lead generation strategy? MORE
As much as buyers want to control their journey and have digital access to information about your product, service, pricing and benefits, when our B2B clients add telemarketing to their mix, it’s a game-changer. We actually see telemarketing as a B2B marketer’s secret weapon! MORE
The post Small Accounts = Big Wins with Telemarketing appeared first on The Mx Group MORE
With all the developments lately in B2B marketing, telemarketing still has a prominent position and I want to highlight that. So I sat down with Michael and asked him what’s new in telemarketing. What’s the latest and greatest in the world of B2B telemarketing? MORE
6 Habits Of A Successful Telemarketer Have you employed a team of telemarketers to work for you and wondering why they have not been achieving the targets? blogs Telemarketing MORE
The data came from over 500 campaigns from 21 industries and tracked 19 different tactics including: outbound telemarketing, direct mail, search marketing, and e-mail among others. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. MORE
B2B Telemarketing B2B marketing B2B telemarketing conversion rates help with conversion help with telemarketing increase conversion telemarketing teleprospecting MORE
Are you dialing for dollars or wasting your money with telemarketing? Unfortunately, most of what B2B marketers call “telemarketing” simply doesn’t work. Telemarketing B-to-B telemarketing lead generation MORE
Successful B2B telemarketers must understand the basics of a successful call: from the opening statement, to engagement and qualification, to close. Each of these stages has techniques and skills that a successful telemarketer must master. B2B marketing telemarketing MORE
In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. MORE
telemarketing telesales negotiation tips sales tips selling best practices selling tips shark tank Confession: at our house, we watch a LOT of reality TV. One of our favorite series – and one of the few reality shows that’s also family-friendly – is ABC’s Shark Tank. MORE
Eliminate the time, expense and distraction of setting up your sales telemarketing, business development or inside sales organization. B2B Telemarketing“… because teams of talented operators have already demonstrated excellence in a specialized task or function, and it’s easier or cheaper to tap those teams than to create new teams of your own.”. MORE
The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals. MORE
The post Don’t Miss this Call — Add Telemarketing to Your Mix! appeared first on The Mx Group MORE
An older-school technology — telemarketing. If you’re skeptical about telemarketing’s relevance in the digital age, you’re not alone. But telemarketing still has an important role to play in B2B marketing. Not your father’s telemarketing…. Telemarketing MORE
Social media should have their own “Most wanted” photo in the Post Office; they’ve been accused of causing the premature death of websites, email marketing …and now today’s alleged victim, telemarketing. Of course, none of these accusations has yet been proven in court; and in the case of telemarketing, it ain’t ever gonna happen …or [.]. MORE
As buyers continue to avoid or ignore telemarketing and cold email attempts, they remain refreshingly open to genuine, personalized outreach on social media. MORE
Telemarketing is a “live” direct marketing environment, and only by testing various approaches do we learn which one works best. Telemarketing is a very high impact touch. It is smart to keep up-to-date with the changing telemarketing regulations. . MORE
Every B2B telemarketing campaign that you organize will leave you faced with a single reality; there are just too many telemarketers in the business and it is becoming increasingly difficult to attract the attention of the right business prospects. Telemarketing. MORE
Take Telemarketing As An Example Of Relationship Building And What Outsourcing Will Do For You. In lead generation terms, telemarketing is the reaching out, on a personal level, with a real live operator. You are not paying for a room of telemarketers; you are paying for results. MORE
What’s wrong with traditional telemarketing services? Telemarketing services have probably been around not long after the first phones were installed. Ringing alarm bells Telemarketing services provided the conventional way are often done as a one-off full on blast. MORE
B2B Telemarketing customer acquisition strategy Lead Optimization sales ready leads teleprospecting Tweet Lead generation teleprospecting is the art of acquiring sales-ready leads for a sales staff. MORE
It turns out there were several stages of qualification, from two different inside telemarketing departments. Hot transfers should be made from the telemarketing department (or company) to the reps. B2B Telemarketing Sales Process Lead Nurturing Lead Qualification Lead Management Sales LeadsSome companies have several inside departments to take in, qualify, nurture, and filter sales leads to such a finite extent that few leads go to anyone. MORE
Three things the telemarketing companies aren’t telling you. Thinking about using the services of a telemarketing company to sell your services? Telemarketing is not just about making the call. MORE
B2B Telemarketing Lead Generation B2B Marketing Sales Process Lead Nurturing Increase Sales Sales LeadsLast week I published a blog that provided five ways to avoid getting burned by outsourced B2B sales lead generation, qualification and nurturing. You can read the blog here. In that blog, I wrote: “When the pipeline is weak, desperation and fear take over. Sales/B2B Marketing execs feel intense need to do something, but are afraid to risk budget. MORE
telemarketing telesales email copywriting email copywriting tips inside sales best practices sales email best practices sales emails sales techniques One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific. MORE
Telemarketing Related Topics 
Sales Lead Insights
APRIL 18, 2018
Are you dialing for dollars or wasting your money with telemarketing? Unfortunately, most of what B2B marketers call “telemarketing” simply doesn’t work. Telemarketing B-to-B telemarketing lead generation
Sales Lead Insights
JUNE 28, 2018
Successful B2B telemarketers must understand the basics of a successful call: from the opening statement, to engagement and qualification, to close. Each of these stages has techniques and skills that a successful telemarketer must master. B2B marketing telemarketing
Valasys
OCTOBER 30, 2018
Every B2B telemarketing campaign that you organize will leave you faced with a single reality; there are just too many telemarketers in the business and it is becoming increasingly difficult to attract the attention of the right business prospects. Telemarketing.
Biznology
JUNE 29, 2016
Telemarketing is a “live” direct marketing environment, and only by testing various approaches do we learn which one works best. Telemarketing is a very high impact touch. It is smart to keep up-to-date with the changing telemarketing regulations. .
Tomorrow People
JANUARY 23, 2012
Three things the telemarketing companies aren’t telling you. Thinking about using the services of a telemarketing company to sell your services? Telemarketing is not just about making the call.
Biznology
JUNE 29, 2016
Telemarketing is a “live” direct marketing environment, and only by testing various approaches do we learn which one works best. Telemarketing is a very high impact touch. It is smart to keep up-to-date with the changing telemarketing regulations. .
Sales Lead Insights
JULY 26, 2011
With all the developments lately in B2B marketing, telemarketing still has a prominent position and I want to highlight that. So I sat down with Michael and asked him what’s new in telemarketing. What’s the latest and greatest in the world of B2B telemarketing?
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The Mx Group
JUNE 28, 2018
As much as buyers want to control their journey and have digital access to information about your product, service, pricing and benefits, when our B2B clients add telemarketing to their mix, it’s a game-changer. We actually see telemarketing as a B2B marketer’s secret weapon!
The Mx Group
APRIL 26, 2018
Let B2B Telemarketing Support Your Sales Team. A well-trained B2B telemarketing team can uncover these smaller opportunities and any underserved accounts you may have. The right telemarketers are trained specifically on your offerings, as well as in sales.
Only B2B
AUGUST 14, 2017
Learn about Telemarketing’s role in B2B marketing and see how integral it is to the entire process. This White paper will show how Demand Generation can really benefit from Telemarketing. The post Can Telemarketing Be Beneficial To You?
Tomorrow People
JANUARY 25, 2012
B2b telemarketing is changing. They’re missing out on more effective telemarketing approaches, using inbound marketing to boost leads and revenue. So why do so many companies ignore the leads they receive online when they are planning their telemarketing campaign?
Marketing Insider Group
JUNE 29, 2010
The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals.
The Mx Group
APRIL 25, 2018
The post Small Accounts = Big Wins with Telemarketing appeared first on The Mx Group
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The Mx Group
JANUARY 31, 2018
We recently hosted a webinar with two B2B telemarketing pros: Kerry Cunningham, senior research director with SiriusDecisions, and Kelly Olson, our in-house strategic telemarketing expert. The post Your Top Questions about B2B Telemarketing for Demand Gen appeared first on The Mx Group.
The Mx Group
JANUARY 18, 2018
In an age when modern marketing dominates content and conversations, tried-and-true tactics like telemarketing are often left out. Hear Real-World B2B Telemarketing Success Stories. Kerry and Kelly will also be happy to answer your specific questions about B2B telemarketing.
Tomorrow People
JANUARY 30, 2012
Telemarketing is a well known method of drumming up more business. Longer lasting results: Telemarketing is often a short-term measure that creates just short-term results. Applying inbound marketing to a telemarketing campaign can create better results and a more loyal customer-base.
Tomorrow People
FEBRUARY 3, 2012
Turning Strangers into Potential Customers Through Telemarketing. Telemarketing. There are some important ways to manage the process of winning people over with your approach - whether you use professional telemarketing services or do it yourself.
The Mx Group
JUNE 27, 2018
The post Don’t Miss this Call — Add Telemarketing to Your Mix! appeared first on The Mx Group
Tomorrow People
MARCH 9, 2012
With telemarketing usually undertaken via a contacts database, it can often be ineffective and yield a poor return on the time and money spent on it. So, does this mean the death of telemarketing? Have you used or do you use telemarketing to market your business?
NuSpark
JULY 23, 2014
Take Telemarketing As An Example Of Relationship Building And What Outsourcing Will Do For You. In lead generation terms, telemarketing is the reaching out, on a personal level, with a real live operator. You are not paying for a room of telemarketers; you are paying for results.
ViewPoint
AUGUST 27, 2013
My advice to Steve is that when sales are needed in the fourth quarter, first telemarket old leads (older than 3 months), generated on products in stock. The telemarketing time amounted to about 250 hours, over four weeks. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. During a breakfast meeting with Steve last week, he got right down to business.
B2B Lead Generation
SEPTEMBER 29, 2006
« Podcast: Marketing and Sales for Big Complex Selling (Pt 1) | Main | Podcast: Marketing and Sales for Big Complex Selling (pt 3) » Telemarketing big with Xerox Do you use the telephone as part of your multi-modal lead generation strategy?
Only B2B
OCTOBER 10, 2018
6 Habits Of A Successful Telemarketer Have you employed a team of telemarketers to work for you and wondering why they have not been achieving the targets? blogs Telemarketing
B2B Lead Generation
DECEMBER 2, 2013
B2B Telemarketing B2B marketing B2B telemarketing conversion rates help with conversion help with telemarketing increase conversion telemarketing teleprospecting
Only B2B
AUGUST 6, 2018
blogs Marketing online marketing TelemarketingThe post appeared first on ONLY B2B.
EMagine B2B Blog
AUGUST 10, 2010
Social media should have their own “Most wanted” photo in the Post Office; they’ve been accused of causing the premature death of websites, email marketing …and now today’s alleged victim, telemarketing. Of course, none of these accusations has yet been proven in court; and in the case of telemarketing, it ain’t ever gonna happen …or [.].
Hubspot
SEPTEMBER 10, 2013
Nobody likes getting cold calls from telemarketers, which is reason enough to drop that kind of tactic. One guy in England has found a way to fight back on cold callers and telemarketers by forcing them to pay money to call him, the BBC reports.
B2B Lead Generation
OCTOBER 22, 2005
The data came from over 500 campaigns from 21 industries and tracked 19 different tactics including: outbound telemarketing, direct mail, search marketing, and e-mail among others. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
ViewPoint
JUNE 4, 2018
B2B TelemarketingRemember the old light beer tagline: “Tastes Great, Less Filling”? It was a best of both world’s brand promise, and part of a hugely successful campaign. There's another win-win value proposition that applies to outsourced tele-prospecting: “Costs Less. Generates More.” Outsourcing inside sales really does save you money while at the same time providing you the leads and revenue you need to be successful.
The Mx Group
JUNE 4, 2018
An older-school technology — telemarketing. If you’re skeptical about telemarketing’s relevance in the digital age, you’re not alone. But telemarketing still has an important role to play in B2B marketing. Not your father’s telemarketing…. Telemarketing
ViewPoint
OCTOBER 31, 2017
Eliminate the time, expense and distraction of setting up your sales telemarketing, business development or inside sales organization. B2B Telemarketing“… because teams of talented operators have already demonstrated excellence in a specialized task or function, and it’s easier or cheaper to tap those teams than to create new teams of your own.”.
Biznology
JUNE 29, 2017
Consider such segmentation variables as: Original acquisition source media, like email, SEM, direct mail, display advertising, event, or telemarketing. Are you looking for the best ways to reactivate dormant customers and reduce churn?
ViewPoint
AUGUST 30, 2016
Skilled telemarketing professionals can reveal needs, discover market intelligence, form early relationships, and ultimately qualify the prospect as a lead, primed to pass on to sales. B2B Telemarketing Lead Generation B2B Marketing Inside Sales
B2B Lead Generation
MARCH 31, 2014
B2B Telemarketing customer acquisition strategy Lead Optimization sales ready leads teleprospecting Tweet Lead generation teleprospecting is the art of acquiring sales-ready leads for a sales staff.
Marketing Insider Group
OCTOBER 12, 2010
Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize.
ViewPoint
JUNE 9, 2017
B2B Telemarketing B2B Sales Increase SalesPointClear is known for its perseverance. While some sales people stop after placing one or two calls (if they don’t get the prospect on the phone or don’t get a call back, they deem the lead no good) our sales support associates keep trying. We know that in the lead generation, lead qualification and lead nurturing business, it takes multiple tries, across multiple cycles, to fully work a lead.
ViewPoint
JUNE 15, 2017
It turns out there were several stages of qualification, from two different inside telemarketing departments. Hot transfers should be made from the telemarketing department (or company) to the reps. B2B Telemarketing Sales Process Lead Nurturing Lead Qualification Lead Management Sales LeadsSome companies have several inside departments to take in, qualify, nurture, and filter sales leads to such a finite extent that few leads go to anyone.
Biznology
JANUARY 26, 2017
As buyers continue to avoid or ignore telemarketing and cold email attempts, they remain refreshingly open to genuine, personalized outreach on social media.
The Point
FEBRUARY 6, 2015
telemarketing telesales negotiation tips sales tips selling best practices selling tips shark tank Confession: at our house, we watch a LOT of reality TV. One of our favorite series – and one of the few reality shows that’s also family-friendly – is ABC’s Shark Tank.
The Point
JANUARY 9, 2015
telemarketing telesales email copywriting email copywriting tips inside sales best practices sales email best practices sales emails sales techniques One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific.
ViewPoint
APRIL 14, 2017
B2B Telemarketing Lead Generation B2B Marketing Sales Process Lead Nurturing Increase Sales Sales LeadsLast week I published a blog that provided five ways to avoid getting burned by outsourced B2B sales lead generation, qualification and nurturing. You can read the blog here. In that blog, I wrote: “When the pipeline is weak, desperation and fear take over. Sales/B2B Marketing execs feel intense need to do something, but are afraid to risk budget.
The Point
SEPTEMBER 19, 2012
Speaking of which, should you integrate telemarketing into your free trial nurturing strategy? The answer depends on whether you can prove telemarketing makes enough of a difference.
Marketing Insider Group
JULY 19, 2010
In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed.
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