HubSpot to acquire conversational intelligence platform Frame AI
Martech
DECEMBER 6, 2024
Today, HubSpot announced an agreement to acquire Frame AI, an AI-powered conversational intelligence company. While structured data has long been the foundation of CRM, unstructured datalike conversationsholds the key to deeper insights into customer sentiment, behavior, and intent, said HubSpot CEO Yamini Rangan in a company release.
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