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How AI Results are Impacting Organic Search Traffic and What You Can Do About It

Webbiquity

It’s not your imagination; AI summaries at the top of search results in Google and Bing are reducing your organic search traffic. Per Bounteous , “Early testing has concluded that AI Overview could lead to an 18-64% decrease in organic traffic for some websites, particularly involving Informational-type queries.”

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Leverage LinkedIn Articles for Maximum Impact

Contently

So, when you’re putting together your marketing strategy, don’t sleep on LinkedIn articles. Benefits of LinkedIn articles There are many benefits to using LinkedIn articles as a part of your overall strategy. For one, LinkedIn articles make it super easy for you to engage with your audience. Take, for example, TD Bank.

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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. 25 Best Marketing Articles No time to sift through Google SERPs?

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10 Content Marketing Benchmarks to Guide You in 2024

Marketing Insider Group

Metrics like tracking website traffic and enhancing brand awareness are part of the puzzle, as they provide clarity and direction. This article will explore ten essential content marketing benchmarks that will guide you through the complexities of digital marketing.

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The Role of Blog Writing in Inbound Marketing

Marketing Insider Group

Quick Takeaways Blog writing attracts organic traffic by addressing audience questions and optimizing for search engines, boosting visibility and engagement. Attracting Organic Traffic Blogs optimized for search engines increase visibility, helping your website rank higher for targeted keywords.

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How AI is changing the rules of web traffic

Martech

AI is changing how people search, find and engage with content online, which means it’s changing how traffic reaches your website. If you’ve noticed a dip in organic search traffic or a rise in unexplained direct visits, AI tools like ChatGPT, Gemini and Perplexity may play a more significant role than you think.

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AI’s Impact on Customer Buying Journeys Demands a New Content Approach

Vision Edge Marketing

IBM’s thought leadership articles on AI and cloud computing serve as a good example of a B2B company providing in-depth insights. Thought leadership articles, white papers, and case studies can position your company as an authoritative source. Organic Search Traffic: According to Oddball , 47.8%