SmartBrief - Marketing

MAY 12, 2024

May marks Asian American Native Hawaiian Pacific Islander American Heritage (AANHPI) Month. While it’s a great time for brands to connect with Asian American consumers, marketers should be marketing to the AANHPI segment all year long. Asian representation on the big screen has increased in recent years – “Crazy Rich Asians,” “Everything Everywhere All At Once,” “Parasite,” “Minari” and “The Elephant Whisperers” are just some examples – but sadly, when it comes to AAPI marketing and advertisin

Advertising Agencies 97

Advertising Agencies Communities Paid Search Agency Planning 97

Bannersnack

MAY 12, 2024

6 minutes read If you want to learn how to make an advertisement, you are in the right place. Although dedicated to those who are just grasping the surface of this industry, this article may also help skilled marketers better organize themselves. Well, let’s get right to the subject and analyze the most important steps of the process involved in creating an advertisement.

Advertisements 71

Advertisements Advertising Eye-Tracking Design 71

Outgrow

MAY 12, 2024

Ulta Beauty’s “Skincare Routine Quiz”: A Personalized Marketing Case Study In today’s skincare market, brands want new ways to connect with customers. They want to understand their customers’ needs and concerns to offer the right products for their skin types. And what could be better than using quizzes to do that? One of the brands leading the way in this trend is Ulta Beauty with their “Skincare Routine Quiz.” It helps users to identify their skin type

Case Study 52

Case Study Case Studies Outgrow Studies 52

ClearVoice

MAY 12, 2024

Start streaming Netflix, and you’ll see a list of recommended films and TV series based on the types of movies and shows you’ve watched in the past. You’ll even see an estimate of how closely these shows line up with the content you’ve watched in the past (i.e., “97% match”). What you’re experiencing is a branding and marketing strategy called content personalization.

Personalization 52

Personalization Webinar Metrics Top of Funnel Marketing & Strategy 52

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Webinar Metrics

B2B Marketing Directions

MAY 12, 2024

(This Research Round-Up discusses the 2024 B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights about how business professionals actually consume marketing content.) Source: NetLine Corporation Virtually all B2B companies are now using content marketing in several forms, and therefore understanding how business professionals consume content is now critical to marketing success.

Marketing AI 70

Marketing AI Research B2B Content 70

Contently

MAY 12, 2024

Like many professionals in the digital era, I live and breathe by my calendar. If it’s not on my Gcal, it’s not on my radar. This holds true for everything from client meetings to best friends’ birthdays. For content marketers, dialed-in content calendars are even more critical. Just as you can’t miss your college bestie’s bday again , your brand shouldn’t be silent on International Women’s Day or miss an opportunity to promote a new product roll-out.

Top of Funnel 158

Top of Funnel Budget Programs Digital Marketing Funnels Content 158