Marketing Insider Group

FEBRUARY 13, 2023

Rob Leavitt , SVP Advisory, and Adam Bennington , Head of Consulting, Momentum ITSMA, presented the latest ABM Benchmark Study results in a recent webinar “ Building on ABM Success: Six Keys to Long-Term Success ”. To quote Rob and Adam, ABM has evolved from a niche specialism to a critical and all-encompassing growth driver.

Account Based Marketing 257

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 257

Martech

SEPTEMBER 3, 2024

Users can access benchmarking data if their property has the “Modeling contributions & business insights” setting enabled in Admin > Account Settings. Benchmarks are refreshed every 24 hours. Data privacy : Google assures that benchmarking data is encrypted, protected and aggregated to maintain privacy. How it works.

Marketing Analytics Tools 116

Marketing Analytics Tools Advertising Benchmark Peer-to-peer Analytics 116

SendX

FEBRUARY 12, 2024

Email campaigns are a cornerstone of successful outreach in the ever-changing world of online marketing. These strategies hinge on a company’s ability to understand and use analytics to their advantage.

Open Rate 195

Open Rate Email Marketing Advertising Benchmark Planning 195

Salesforce Marketing Cloud

JUNE 28, 2024

From MMLU to GLUE , the AI world suffers no dearth of LLM benchmarks. To bridge this critical gap, we worked in collaboration with the AI Frontier team led by Clara Shih to develop the world’s first LLM benchmark purpose-built for generative AI applications in CRM.

Lead Ranking 128

Lead Ranking Advertising Benchmark Lead Scoring Generation 128

KoMarketing Associates

MARCH 31, 2021

SocialInsider recently published the “2021 Social Media Industry Benchmarks” report, and statistics showed that companies are yielding an average engagement rate of just 0.07% on Twitter as of 2020. Facebook had an average engagement rate per post of only 0.27%, indicating that it is not fairing much better. posts per week on Facebook.

Social Media 296

Social Media Marketing Report Social Marketing Media 296

Vision Edge Marketing

OCTOBER 22, 2024

By focusing on key performance indicators (KPIs), employee performance, service quality, sales performance, and benchmarking, businesses can drive continuous improvement and innovation, and make quick course adjustments. Benchmarking, however, provides additional insight by enable comparison of organizational performance against the industry.

Marketing AI 256

Marketing AI Work Management Marketing Management Customer Satisfaction 256

Webbiquity

JANUARY 7, 2020

Check out these two-dozen-plus tools for managing on-page optimization, rank checking, backlink and keyword research, competitive benchmarking, and reporting in a single package. The 12 Best Competitive Intelligence and Benchmarking Tools. All-in-one SEO tool suites provide most most key functions in one integrated application.

Advertising Benchmark 52

Advertising Benchmark Marketing Analytics Tools Copywriting Social Media 52

Marketing Insider Group

JUNE 20, 2019

The tools let you set KPI benchmarks […]. If you happen to work with HubSpot, or a HubSpot agency, setting goals can be even more lucrative due to the platform’s extensive set of tools for setting and tracking Key Performance Indicators (KPIs).

Paid Search Agency 279

Paid Search Agency Advertising Agencies Advertising Benchmark Hubspot 279

KoMarketing Associates

APRIL 6, 2021

Demand Gen recently published “The 2021 Demand Generation Benchmark Study,” and statistics showed that for the majority of B2B marketers (61%), ABM has seen increased budget prioritization over the past year. This was followed by content marketing (60%), sales enablement (48%) and personalization/customization (43%).

Account Based Marketing 243

Account Based Marketing Marketing Report B2B Marketing B2B 243

KoMarketing Associates

MAY 27, 2020

Campaign Monitor published its “US Email Marketing Benchmarks (2020: By Day and Industry” guide, and statistics indicated that Tuesday and Thursday have the highest click-through rates (2.6%). Previous research has also highlighted that certain days are better than others when it comes to launching email campaigns.

Marketing Report 295

Marketing Report Email Marketing Banner Ads Open Rate 295

KoMarketing Associates

OCTOBER 6, 2020

The Content Marketing Institute recently conducted its “11th Annual B2B Content Marketing Benchmarks, Budgets and Trends” report, and statistics showed that 43% of all B2B marketers now have a documented content marketing strategy in place.

Marketing Report 296

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 296

KoMarketing Associates

JUNE 29, 2021

The Content Marketing Institute, MarketingProfs and IDG published the “Technology Content Marketing Benchmarks, Budgets and Trends” report, and data showed that 41% of technology marketers now have a documented content strategy intact. About 46% stated that their organization’s content marketing is sophisticated/mature in nature.

Marketing Report 286

Marketing Report Marketing & Strategy Marketing Strategy Content 286

KoMarketing Associates

JUNE 2, 2021

Influencer Marketing Hub conducted its “Social Media Benchmark Report 2021,” and statistics indicated that 44% of marketers utilize social media to promote their content. This is not the first batch of research to suggest that marketers are turning to social media to promote content.

Spending 286

Spending B2B Marketing B2B Content 286

Marketing Insider Group

AUGUST 17, 2020

The purpose of content marketing is to use content to reach business benchmarks. After you create a strategy with clear goals and benchmarks, you’ll know what content to use to reach those goals and what tools can help you along the way. What Are Your Content Goals? How Much, How Good, How Often?

Cost 342

Cost Enterprise Management Content Marketing Work Management 342

SendX

SEPTEMBER 25, 2024

The best way to determine a good benchmark for email open rates for your business is to track the open rate of an email newsletter for a month or quarter. Then average them to get your benchmark which will help you analyze whether your open rate needs attention or not. FAQs 1) What is an email newsletter used for?

Newsletter 297

Newsletter Examples Design Open Rate 297

KoMarketing Associates

JANUARY 26, 2021

The Content Marketing Institute recently published the “Manufacturing Content Marketing: Benchmarks, Budgets and Trends” report, and statistics showed that the majority of manufacturing marketers (35%) now consider their content marketing strategy to be “adolescent” in its maturity.

Marketing Report 282

Marketing Report Allocation Planning Content Marketing 282

KoMarketing Associates

SEPTEMBER 3, 2020

Conviva recently published the “2020 Instagram Stories Benchmark Report,” and statistics showed that this year, the average completion rate for Stories – the video component of Instagram – has come in at 87%.

Social Media 284

Social Media Advertising Benchmark Custom Publishing Statistics 284

KoMarketing Associates

FEBRUARY 9, 2022

DemandGen conducted its “ABM Benchmark Survey,” and statistics suggested that 98% of marketers are already utilizing or intend to implement an ABM strategy. Despite the challenges associated with account-based marketing, previous research indicates that marketers are still intent on rolling out this type of strategy.

Account Based Marketing 281

Account Based Marketing ABM Marketing Report B2B Marketing 281

KoMarketing Associates

MARCH 6, 2020

Campaign Monitor recently published its “US Email Marketing Benchmarks (2020): By Day and Industry” guide, and statistics showed that Tuesday and Thursday generally have the highest click-through rates (2.6%). Thursday has the highest click-to-open rate (15.2%), while Tuesday overall has the highest email open rate (17.6%).

Email Campaigns 276

Email Campaigns Email Marketing Campaigns Open Rate 276

Marketing Insider Group

FEBRUARY 26, 2024

Compare Against Benchmarks: Measure the performance of your atomized content against previous benchmarks or industry standards. Gather Audience Feedback: Sometimes, the best way to measure impact is to go straight to the source. This comparison will help you understand where you stand and what areas need improvement.

Lead Ranking 313

Lead Ranking Lead Scoring Content Thought Leadership 313

KoMarketing Associates

MARCH 15, 2023

The Content Marketing Institute released the 13th edition of its “B2B Content Marketing: Benchmarks, Budgets, and Trends” report, and data suggested that most B2B marketers believe their organization has been at least “moderately successful” with content marketing over the past 12 months.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

KoMarketing Associates

MARCH 8, 2022

DemandGen conducted its “2022 Demand Generation Benchmark Survey,” and data indicated that most marketers (49%) are still using email to drive leads into their pipeline. Most marketers have key objectives in mind when it comes to utilizing marketing automation, and previous research suggests that demand generation continues to be a top goal.

Marketing Automation 270

Marketing Automation Automation Intent Signal Demand Generation 270

KoMarketing Associates

APRIL 8, 2020

Sojourn Solutions and Econsultancy conducted the “2019 Marketing Operations Maturity Benchmarking Report,” and data suggested that the majority of top-performing marketers (41%) “mostly” align with sales on financial objectives, organizational structure and customer success.

B2B Marketing 262

B2B Marketing B2B Differentiation Advertising Benchmark 262

KoMarketing Associates

FEBRUARY 24, 2022

The Content Marketing Institute conducted its “12th Annual B2B Content Marketing Benchmarks” report, and most B2B marketers (55%) have been “moderately successful” with their content marketing strategy over the past year.

Advertising Agencies 263

Advertising Agencies Webinar Metrics CMO Advertising Benchmark 263

Marketing Insider Group

JANUARY 26, 2021

Step 1: Analyze and Benchmark Past Marketing Results. Here’s a cheat sheet to make sure you’re working within your means to deliver results and ROI: Analyze your past results and set benchmarks. Planning your budget is simple: What are your goals and what tactics do you need to reach them?

Marketing Budget Creation 359

Marketing Budget Creation Marketing Budget Planning Budget Programs 359

CMSWire

OCTOBER 2, 2024

Its latest GA4 feature is a long-awaited feature for marketers. Continue reading.

Advertising Benchmark 108

Advertising Benchmark Analysis Features Marketing Analytics Tools 108

KoMarketing Associates

FEBRUARY 17, 2022

DemandGen recently conducted the “2022 Demand Generation Benchmark Survey,” and statistics indicated that the majority of marketers (49%) are still utilizing email to drive leads into their pipeline.

Demand Generation 258

Demand Generation Marketing Automation Services Marketing Automation Demand 258

KoMarketing Associates

AUGUST 10, 2022

Vidyard conducted its “2022 Video in Business Benchmark Report,” and data indicated that social media (63%) is a top distribution channel for video content among marketers. Other popular distribution channels include YouTube (54%), landing pages (47%), and marketing emails (47%).

Advertising Channels 253

Advertising Channels Social Marketing B2B Marketing Effectiveness 253

Content Marketing Institute

OCTOBER 18, 2023

B2B marketers reveal their most common challenges, what they’re really using AI to do, whether their leaders understand their work, and where they'll spend their budget. Find the answers in the CMI's latest research report.

Research 27

Research Advertising Benchmark B2B Marketing Trends 27

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. On the surface, this may seem to be positive news until you think about the 49% of marketers that aren’t doing it. I do understand though. This type of content analysis isn’t easy. It’s not something you learn in college or read in a book.

Buyer's Journey 363

Buyer's Journey PR Content Analysis 363

KoMarketing Associates

MARCH 15, 2022

DemandGen recently published its “2022 Demand Generation Benchmark Survey” report, and statistics indicated that in 2021, most marketers (36%) claimed that webinars were most successful in helping them convert and accelerate leads. This was specifically at the middle and late stages of the funnel.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Marketing Qualified Leads 249

KoMarketing Associates

FEBRUARY 15, 2023

The Content Marketing Institute released the 13th edition of its “B2B Content Marketing: Benchmarks, Budgets, and Trends” report, and data suggested that most B2B marketers (56%) believe their organization has been at least “moderately successful” in terms of using content marketing over the past year.

Allocation 257

Allocation Marketing Budget Content Advertising Benchmark 257

KoMarketing Associates

JANUARY 5, 2021

The Content Marketing Institute conducted its “11th Annual B2B Content Marketing Benchmarks, Budgets and Trends” report, and data suggested that 43% of all B2B marketers now have a documented content marketing strategy in place.

Marketing Report 251

Marketing Report B2B Marketing Planning Marketing & Strategy 251