SendX

MARCH 7, 2024

The email bounce rate remains a perpetual concern for professionals in the marketing domain. Unlike other metrics, gauging email deliverability poses a slightly intricate challenge, making it tough to assess the effectiveness of campaigns.

Advertising Benchmark 391

Advertising Benchmark Email Marketing Deliverability Domain 391

Heinz Marketing

MARCH 7, 2025

out of 5), according to Heinz Marketings recent Predictable Pipeline Benchmarking analysis. Image by katemangostar on Freekpik The post Predictable Pipeline Benchmarking: Building Consistent Pipeline Growth appeared first on Heinz Marketing. Yet, across industries, many organizations score lower in Sales Cycle effectiveness (2.42.5

Lead Ranking 95

Lead Ranking Advertising Benchmark Marketing Attribution Ideal Customer Profiles 95

Marketing Insider Group

FEBRUARY 13, 2023

Rob Leavitt , SVP Advisory, and Adam Bennington , Head of Consulting, Momentum ITSMA, presented the latest ABM Benchmark Study results in a recent webinar “ Building on ABM Success: Six Keys to Long-Term Success ”. To quote Rob and Adam, ABM has evolved from a niche specialism to a critical and all-encompassing growth driver.

Account Based Marketing 294

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 294

Vision Edge Marketing

JANUARY 28, 2025

Success cannot be measured solely by revenue or internal benchmarks ; it must also consider whether you are helping your customers achieve their goals. Set Benchmarks and Performance Targets : Establish clear benchmarks and performance targets for each customer measure you track.

Practices 212

Practices Work Management Marketing Management Best Practices 212

SendX

SEPTEMBER 25, 2024

The best way to determine a good benchmark for email open rates for your business is to track the open rate of an email newsletter for a month or quarter. Then average them to get your benchmark which will help you analyze whether your open rate needs attention or not. FAQs 1) What is an email newsletter used for?

Newsletter 355

Newsletter Examples Design Open Rate 355

SocialPilot

JULY 17, 2024

Social media benchmarks are your guiding compass, helping you measure how your current performance stacks up against the industry standards and competitors. In this blog, we’re discussing benchmarks based on industries and networks to help you level up your marketing game. Now, let’s examine industry benchmarks.

Advertising Benchmark 64

Advertising Benchmark Social Media Cost Per Click Media 64

Trade Press Services Newsletter

DECEMBER 5, 2024

Report Released in October, the Content Marketing Institute’s 15 th annual B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 is a treasure trove of data-driven insights for B2B marketers. Also, subscribers can customize preferences to receive content relevant to specific roles, industries, or interests.

Marketing AI 247

Marketing AI B2B Marketing Planning B2B Thought Leadership 247

Vision Edge Marketing

OCTOBER 29, 2024

Remember to compare your performance against industry benchmarks to identify areas for improvement. Use your data and measures to iterate your content to ensure it remains relevant and valuable. Use your measures to establish a baseline and set performance targets.

Marketing AI 308

Marketing AI Buy Marketing Analytics Tools Demand 308

Tomorrow People

AUGUST 20, 2024

Step 1: Identify who to benchmark against Before conducting a competitive analysis, you must first pick which organizations you’re going to focus on. If you’re working for a new startup, the obvious picks for competitive benchmarking are the industry ‘winners’.

Analysis 177

Analysis Effectiveness Work Management Marketing Management 177

Martech

NOVEMBER 20, 2024

Dig deeper: Where to find marketing ideas to boost your performance Baselines, not benchmarks The adage, “Comparison is the thief of joy,” is particularly relevant in performance reviews. And it is this focus on benchmarks that proves them to be unhelpful for the purpose of a review. If you’re at 1.2x

ROAS 116

ROAS Planning Advertising Benchmark Work Management 116

Launch Marketing

FEBRUARY 19, 2025

Start by exploring key performance data gathered from top-performing websites in your industry and establishing internal B2B website benchmarks that push you to improve. Why Establish Internal B2B Website Benchmarks? Metrics and data tell a story and understanding what works best is worth paying attention to.

Advertising Benchmark 63

Advertising Benchmark Paid Content Marketing Websites Optimization 63

Heinz Marketing

FEBRUARY 28, 2025

Heinz Marketings recent Predictable Pipeline Benchmarking analysis reveals that, on average, companies rate the maturity of their Target Market at 2.42 Explore our Benchmark Infographic to dive deeper. The post Predictable Pipeline Benchmarking: Solving the Challenge of Overly Broad ICPs appeared first on Heinz Marketing.

Ideal Customer Profiles 59

Ideal Customer Profiles Advertising Benchmark Lead Scoring Lead Ranking 59

Heinz Marketing

MARCH 20, 2025

This year, Heinz Marketing analyzed that dataset from companies across the B2B market and reviewed the findings to establish these Predictable Pipeline benchmarks we’ve published in our recent infogra phic. A benchmark study on predictable pipeline scores clarifies that there isn’t a lack of resources. The reality?

Top of Funnel 62

Top of Funnel Advertising Benchmark Resources Process 62

Modern B2B

FEBRUARY 27, 2025

About the B2B Marketing UK Agencies Benchmarking Report The B2B Marketing UK Agencies Benchmarking Report 2025 showcases the ever-changing landscape of B2B marketing, featuring data from more than 80 top marketing agencies in the UK.

Demand Generation Agencies 52

Demand Generation Agencies Advertising Benchmark Marketing Report Lead Ranking 52

Salesforce Marketing Cloud

NOVEMBER 15, 2024

That’s why we launched the LLM Benchmark for CRM. If you’re using Agentforce, any of the use cases in the benchmark can be enabled with various LLMs. Here’s how to use the benchmark: Select the Summarization, Generation, or Agent option in the top left corner of the dashboard. Summarization is the easiest place to start.

Lead Ranking 119

Lead Ranking Advertising Benchmark Lead Scoring Business 119

SendX

FEBRUARY 12, 2024

Email campaigns are a cornerstone of successful outreach in the ever-changing world of online marketing. These strategies hinge on a company’s ability to understand and use analytics to their advantage.

Open Rate 195

Open Rate Email Marketing Advertising Benchmark Planning 195

Heinz Marketing

MARCH 18, 2025

The scenarios are all nuanced and unique but they generally fall into one of 3 situations: Sometimes we come in to introduce ABM Sometimes we come in to where ABM was just introduced Sometimes we come in to only ABM motions For context, we recently published a benchmarking analysis (it is ungated!)

Account Based Marketing 55

Account Based Marketing ABM Advertising Benchmark Urgency Marketing 55

Marketing Insider Group

JULY 29, 2024

According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. Nonprofits are investing more time and resources into digital marketing avenues than ever before. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters.

Peer-to-peer 189

Peer-to-peer Planning Paid Search Agency Outreach 189

Sprout Social

NOVEMBER 19, 2024

To find your ideal influencer partner, make sure you’re tracking the following metrics: Content health and performance benchmarks Content health refers to how well an influencer’s content is performing compared to similar creators. These benchmarks are useful because they put a greater focus on an influencer’s tier or size.

Advertising Benchmark 113

Advertising Benchmark Work Management Demographics Outreach 113

Martech

NOVEMBER 18, 2024

Set benchmarks with confidence to create a clear path to success Historical data is a goldmine for setting realistic and achievable goals, smarter budgets and more accurate timelines. Instead of relying on guesswork, use past performance to create meaningful benchmarks. Set smarter, more achievable benchmarks based on past performance.

Allocation 113

Allocation Work Management Practices Contingency Planning 113

Marketing Insider Group

AUGUST 7, 2024

Image Source You can use ChatGPT to benchmark competitors, provide detailed comparisons, and identify areas for improvement. The technology can instantly uncover patterns and trends humans might miss by sifting through vast amounts of information.

Marketing AI 223

Marketing AI Business Marketing Management Paid Search Agency 223

Martech

NOVEMBER 1, 2024

There’s even a benchmark to guide this: the 40/40/20 rule. In SaaS, a common benchmark is a 5X LTV-to-CAC ratio. Account segmentation and prioritization Start by creating a propensity model that considers: Current product adoption benchmarks. Let’s revisit efficiency across these three stages. Here’s how to build it.

Account Based Marketing 137

Account Based Marketing Marketing Analytics Tools Lead Ranking ABM 137

Zoominfo

JANUARY 24, 2025

Performance Benchmarking: Chorus allows teams to benchmark individual and team performance against top performers by analyzing patterns in successful deals. Deal Intelligence: The platform tracks deal progression by monitoring engagement levels, meeting frequencies, and stakeholder involvement.

Marketing Automation Services 246

Marketing Automation Services Budget Programs Enterprise Management Marketing Management 246

Heinz Marketing

MARCH 20, 2025

This year, Heinz Marketing analyzed that dataset from companies across the B2B market and reviewed the findings to establish these Predictable Pipeline benchmarks we’ve published in our recent infogra phic. A benchmark study on predictable pipeline scores clarifies that there isn’t a lack of resources. The reality?

Top of Funnel 52

Top of Funnel Advertising Benchmark Resources Process 52

WordAgents

APRIL 10, 2025

Numbers reflect averages and industry benchmarks gathered from multiple sources. Final Cost and ROI Summary Table The table below compares SEO content marketing and paid ads based on long-term performance in a B2B context.

Cost per Acquisition 195

Cost per Acquisition Cost per Lead Paid Search Agency SEO 195

Martech

OCTOBER 18, 2024

It has metrics and reports to help understand your audience, track content performance, measure campaign effectiveness and benchmark performance against industry standards. Benchmarking: Compares performance to industry benchmarks, allowing you to identify areas for improvement.

Linkedin 139

Linkedin B2B Thought Leadership Work Management Marketing Management 139

Martech

JULY 30, 2024

Benchmarking for CX. Specific features. The new CX suite includes these features: AI-powered surveys. SurveyMonkey Genius, powered by GPT, supports the creation of surveys and analyzes the results. Track CX progress with customer satisfaction score, Net Promoter Score, and customer effort score. Multichannel feedback collection.

Enterprise Management 119

Enterprise Management SMS Customer Satisfaction Marketo 119

Benchmark Email

JULY 16, 2024

In this post, we’ll break down the keys to email marketing… The post From Zero to Hero: How Anyone Can Master Email Marketing appeared first on Benchmark Email. The good news is that anyone, regardless of experience, can master email marketing with the right approach, mindset, and tool.

Email Marketing 94

Email Marketing Advertising Benchmark Marketing Conversion 94

Benchmark Email

JULY 10, 2024

Although they might sound similar, these processes serve different purposes and are… The post Domain Verification and Email Verification: What’s the Difference and Why They Matter for Email Deliverability appeared first on Benchmark Email.

Deliverability 98

Deliverability Domain Advertising Benchmark Email Marketing 98

Zoominfo

AUGUST 27, 2024

Built on the D&B Cloud, this solution offers a comprehensive suite of tools for data management , visualization, and benchmarking. D&B Connect D&B Connect is an AI-driven data management platform that improves how businesses handle customer data and market insights.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Sprout Social

NOVEMBER 20, 2024

So, for example, if a creator receives 1,000 likes on an Instagram post, using a customized EMV benchmark of $0.10 Earned media value can be a useful metric for: Benchmarking: Track your brand’s performance over time and compare it to competitors. per like, that post would provide an estimated value of $100.

Lead Ranking 105

Lead Ranking Lead Scoring Cost Per Click Process 105

Sprout Social

SEPTEMBER 12, 2024

Conduct competitive analysis to benchmark your content Competitive analysis is essential for understanding how your content stacks up against your industry contenders. Experimenting with features allows you to cater to the network-specific preferences of your audience.

Social Media 136

Social Media Work Management Marketing Management Marketing AI 136

Sprout Social

SEPTEMBER 26, 2024

Plus, you should consider the benchmarks in your industry to see what’s a good engagement rate for you. So you need to consider the industry benchmarks to see if an influencer is seeing enough engagement. Create more short-form video content Guess what we found in the 2024 Content Benchmarks Report ?

Advertising Benchmark 122

Advertising Benchmark User-Generated Content Interactive Marketing Social Media 122