Report: The Ambitious SME

The B2B Research Blog

SME businesses are a passion of mine. But before I go on, let’s be careful with that label of ‘SME’. The post Report: The Ambitious SME appeared first on Circle Research - B2B market research company I founded one (Circle!) and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. Even if we exclude sole traders, there are still more than one million SMEs in the UK alone.

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The Secret to Creating the Best Thought Leadership? Know Your SME

Marketing Insider Group

Know Your SME appeared first on Marketing Insider Group. Thought leadership can help you shorten your sales cycle and lend credibility to your brand. And research shows that B2B leaders are paying attention. Nearly half of the C-suite says they vet an organization by its thought leadership and 81% say their trust increases after engaging with thought leadership content. Our clients have had similar […]. The post The Secret to Creating the Best Thought Leadership?

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SME marketing channel preferences revealed

The B2B Research Blog

Below are some highlights and if you’re interested in delving further, PowerPoint charts of the findings – at an overall level and exploring differences by SME size and sector – can be downloaded here: SME marketing channel preferences. Differences by SME size. With segmentation in mind, how do channel preferences differ by size of SME? However, it appears that the larger end of the SME market tends to consume more channels. There are 1.3

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Top 10 Ways To Be a Good SME

WriteSpark

But as an SME, there are several things you can do to make everyone's job easier and create a more collaborative and productive relationship with a writer. Here are my top ten ways to be a good SME: .

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Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

So, it's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Additionally, a SME may not know about marketing language requirements that help your company protect its brand. The writer frees a significant amount of time and brain space for the SME, who only needs to provide useful, clear input and later, clear comments when reviewing the writer's draft.

Marketing Automation for SME’s: Our Interview with an Industry Expert

Marketri

Over the past several years, we have been hearing more and more about the topic of marketing automation. So what exactly is it?

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How to build a killer content team

Biznology

Sometimes, an internal SME can act as part of the writing team. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines. Do you want to crank up your content success to a Spinal Tap 11?

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Industrial Blogging Lessons Learned from Working with Technical SMEs

Industrial Marketing Today

Content Marketing Industrial Blogs Industrial Marketing Blog Search Engine Optimization (SEO) Industrial Marketing SME Subject Matter Experts My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

So, it's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Additionally, a SME may not know about marketing language requirements that help your company protect its brand.

Social business: enterprise knowledge goes retail

Biznology

Furthermore, knowledge became so big that no SME knows everything about any subject area. Knowledge on any particular domain is now shared among several SME’s and average people. (Photo credit: Wikipedia). Outside our workplace, we became accustomed to easy access to information.

Social business: enterprise knowledge goes retail

Biznology

Furthermore, knowledge became so big that no SME knows everything about any subject area. Knowledge on any particular domain is now shared among several SME’s and average people. (Photo credit: Wikipedia). Outside our workplace, we became accustomed to easy access to information.

Your Top Priority Is Growing The SMB Revenue Base – Now What?

Tony Zambito

As one Senior VP of Sales and Markerting in IT pointed out to me recently: “I am almost afraid to admit that we may have taken the SME (my notation: some executives refer to SMB as SME – small and mid-size enterprises) businesses for granted all these years.

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Channeling Buyer-Based Experiences in SMB

Tony Zambito

© All Rights Reserved I-5 Design and Manufacturer. This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. .

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How To Get To Know The New SMB Buyer

Tony Zambito

© All Rights Reserved Peter Schofield. This is part 2 of a series on the challenge of targeting SMB markets and how the use of buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . In the first article of this series, we visited two new realities.

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How To Avoid Being An Unknown Subject Matter Expert

Marketing Insider Group

If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? Well, yes and no. He is an expert. However, the expertise is going to waste. There are many ways to unleash your subject matter expertise with social media.

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39 Amazing Internet Stats and Facts for 2016-17 [Infographic]

Webbiquity

Over the past 7 years has worked with dozens of SME’s and agencies. Guest post by Toby Dean. The Internet literally has no boundaries.

Generate new power and real thought leadership with subject matter experts

Integrated B2B

I’ve argued before that relevant on-target content is the new driver of engagement for forward thinking B2B marketing (I even co-authored a book on the subject ) and we’ve touched upon examples of company engineers being engaged in corporate blogging here before – but an easier place to start, for you as well as your SME’s, is by capturing the magic on video. Anyone remember the 1980’s movie “ Revenge of the Nerds ”?

Five Reasons to Include Video in Your Marketing Strategy [Infographic]

Webbiquity

Over the past seven years he has worked with dozens of SME’s in both an agency and freelance capacity. Guest post by Adam Chapman. Usually, we try to plan through prediction. Thinking about future, we craft a strategy to proceed based on our expectations.

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Why Authentic Marketing Moves the Needle And How Content from SMEs Helps Achieve It

The Mx Group

Even if a SME simply needs support writing snappy social media posts, the level of confidence in the partnership is critical. If you do introduce a SME to a copywriter and ask them to work together, the best thing you can do to help them succeed is provide some structure.

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How Content Marketers Prepare To Write for a B2B SEO Program

KoMarketing Associates

SME Interviews. While a marketing overview provides the foundation, SME interviews allow content marketers to immerse themselves in material necessary for writing SEO-specific material related to complex solutions. One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers.

How To Avoid Being An Unknown Subject Matter Expert On Social Media

Marketing Insider Group

If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? If these non-SME topics are important to you, then open up a private account to separate your company or personal brand! Do you have another SME tip to add to this list?

5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]

Tomorrow People

So, what makes an SME thrive on social media? Make sure you "get it" and become another of the SME social media success stories. You don't need to be a big name brand with a six figure marketing budget to make social media work.

Better B2B segmentation: Four steps and a case study

The B2B Research Blog

The call was from a data centre “ specialising in the SME segment ”. Put another way, there is no such thing as the SME segment. The data centre should have used “SME&# only as a starting point to narrow the focus from all businesses. Sage, I suspect, began by recognising that the SME market is diverse and narrowed it down based on attitude and behaviour. Last week I was invited to join The Network of Aspiring Woman, Birmingham Group. I was tempted.

WriteSpark: Best Blog Posts about White Papers

WriteSpark

Top 10 ways to be a good SME. This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper. Tips to pass along to your engineers and product managers for providing helpful input for a white paper project.

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5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]

Tomorrow People

So, what makes an SME thrive on social media? Make sure you "get it" and become another of the SME social media success stories. You don''t need to be a big name brand with a six figure marketing budget to make social media work.

How To Work with Subject Matter Experts In A B2B Content Marketing Program

KoMarketing Associates

So, let’s go to the world of disaster recovery for a minute and I will walk you through how to prepare for the thirty minute SME interview. I send these questions over to the SME at least two days in advance.

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5 Things you Must do now to Prepare for Influencer Marketing in 2018

Onalytica B2B

This is a win-win where the SME can slowly build relationships with their influencers and grow their influence and profile all at the same time.

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Celebrities may be Making a Fortune With Their ‘#ad’ Posts, but What About The Brands?

Onalytica B2B

At a recent event of ours, Under the Influence , Philip Trippenbach , Head of Influencer at Edelman, shared his thoughts on this topic and said: “If you’re an SME and you make candles, why would it be good for Zoella to have your candles in her videos?

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Justifying the Cost of an Experienced Freelance Writer

WriteSpark

Customer and SME Relationships. "How long have you been freelancing?" is a question I rarely hear when I am discussing my copywriting services with a potential client. But it's a question you will want to ask any freelance copywriter you hire. The reason? A writer who is experienced in running a business and managing projects as a freelancer can save you time, money, and headaches through more effective project activity and relationships.

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Think You Can Make it Without a Content Team? Think Again.

ScribbleLive

While a keen SME will agree in principle to the idea of contributing a blog post here and a whitepaper there, their (presumably already stretched) bandwidth will dictate how able they are to complete a content asset within a specified timeline. So, you know you need to generate leads.

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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. SME : Subject Matter Expert. Some days B2B marketing discussions seem more like a reading of alphabet soup.

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B2B Social Media Marketing: Focus on leads, not likes

B2B Lead Generation

Nichole Kelly, President of SME Digital, a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium, a content marketing software company, have helped hundreds of [.] Tweet It’s time to generate revenue. Do you know where your social media is contributing?

Social Selling vs. Social Media Marketing

Televerde

This content needs to include personal content that humanizes a social seller’s online personality, industry content that builds their SME status in their industry, and branded content that drives prospects and clients to the company website and content. Social media: the virtual marketplace.

Content Interviews: A Feather in the Content Marketer’s Cap

KoMarketing Associates

To clarify, when I say “content interviews,” I am talking about one of two things: Formal interview: Q&A with an SME that can serve as its own post or be used in excerpted form to explore a broader theme (Ann Smarty has some great tips for maximizing the value of these types of interviews).

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4 Ways Video Helps Maintain Control and Accelerate the Sales Cycle

Vidyard

Shikha, SME Account Executive at Vidyard, shows us how to enable a champion, summarizing the discovery call, addressing the resolved pain-point, and positioning herself as a trusted advisor: Encourage your champion to forward your video internally and use the video analytics to guide your next steps.

Searching for Expertise - LinkedIn Answers

Buzz Marketing for Technology

for Learning Professionals where someone said: I am currently trying to find a SME experienced with Moodle (a CMS/LMS) and WizIQ (synchronous web class technology). Yesterday I created a screen cast on LinkedIn for Finding Expertise. Today, I saw a post on our Free - Web 2.0 I posted a query about this to several of the groups that I've joined on LinkedIn and have received about a dozen responses so far.

The Key to Growing Your Audience: Partner With Subject Matter Experts

Hubspot

As content marketers aim for these goals, one ingredient can distinguish popular content from something that barely gets noticed: the input of a subject matter expert (SME). It’s not a stretch to say an SME will offer immense benefits to a content project.

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B2B Martech: take your time, but hurry up!

Exo B2B

So we need to get on the train but be very careful about integrating of all these major changes without creating dangerous repercussions for the SME. AI, predicitive, sales enablement, DMP, Big data, digital transformation , machine learning, IoT….

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How to establish a voice of authority in a blog

Chris Koch

If your SME is a person who loves to collect information, then becoming an aggregator is a route to trust. A few weeks ago, I wrote a post about how to get others to blog. But it’s not enough just to support bloggers. For them to be successful, we need to help them establish their voices in a blog. The way that we establish trust and relationships with buyers is through authority. We want readers of our SMEs’ blogs to see them as experts.

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If You Blog And No One Reads It Does It Really Matter?

Marketing Insider Group

These subject matter experts (SME) are an excellent reputation-building resources a brand. If you write a blog post and no one reads it, did you really write it? Now that’s a question for a content marketing guru, ninja or king to answer. Many marketers have met the challenge of finding and motivating co-workers, internal thought leaders and executive leadership to write blogs.