Content Marketing Institute

OCTOBER 21, 2022

Have you ever waited and waited for SME-driven content only to get 5,000 words explaining something that could have been handled in 500? Architected story packages help you avoid that – and get something you can turn into a whole portfolio of stories. Continue reading →

SME 122

SME Thought Leadership Content Companies 122

Marketing Insider Group

APRIL 5, 2021

However, this doesn’t mean that all high-quality content is from well-tenured subject matter experts (SME). Then determine if you can edit it to improve by adding data points, getting help from an SME, adding visuals, or reformatting it for better readability. Google accommodates for “everyday expertise.”

SEO 362

SEO SME Lead Ranking Content Marketing 362

Sword and the Script | B2B

OCTOBER 29, 2024

We also did external comms (PR), internal comms, social media and analyst relations.

PR 128

PR Budget Programs Campaigns Ad Building 128

Marketing Insider Group

MAY 18, 2020

Find ways for your SME to network with these journalists so when they need a quote from an expert, they’ll reach out. Look for guest blogging opportunities: Look for opportunities to submit original content that names your SME as the author in guest blogging.

Thought Leadership 363

Thought Leadership B2B Thought Leadership Research Practices 363

Martech

JANUARY 6, 2025

Which SME and/or executive is responsible for final approval. How youll resolve comments or disagreements regarding certain answers. If outside stakeholders need to be involved (e.g., legal or investors). The deadline for producing a final document. Who will have access to the final document and how it will be used. How should FAQs be used?

FAQ 127

FAQ Tools Work Management Planning 127

Webbiquity

DECEMBER 10, 2024

With over nine years of content marketing experience, she regularly contributes to media outlets like SEW, Adweek, SME, MarketingProfs, CMI, etc. She helps startups and enterprises create, promote, and distribute content and increase brand awareness.

Distribution 152

Distribution Paid Content Top of Funnel Webinar Metrics 152

Webbiquity

MAY 18, 2017

Over the past seven years he has worked with dozens of SME’s in both an agency and freelance capacity. Adam Chapman works on behalf of Take1 Tv in content creation and marketing. He creates engaging graphics and content that help businesses stand out from the crowd.

Video Marketing 249

Video Marketing Marketing & Strategy SME Marketing Strategy 249

Contently

MAY 4, 2023

Bandwidth constraints aren’t the only challenge you may face when working with SMEs. Sometimes the SME recognizes the value of content but doesn’t want to work with you on it. But since that’s your job, dear content person, we’ve crafted some tips to help you succeed at getting great content from SMEs.

SME 181

SME Work Management Tips Content 181

Vision Edge Marketing

JANUARY 31, 2023

Create a mentorship program, where experienced employees or subject matter experts (SME) are paired with newer employees to provide guidance and support. Leveraging an SME can be an efficient way for existing employees to quickly tap expertise without taxing internal resources that may lack bandwidth. Mentorship.

SME 226

SME Work Management Marketing Management Bandwidth 226

Biznology

AUGUST 30, 2017

Tip #3: Interview an SME and upload the transcript. Have you given up asking your SMEs to write a blog post? Writing a 1,500-word blog post can take hours, especially if your SME doesn’t regularly write posts. Are you the SME? Time spent: 1.5-2 2 hours (15-minute interview + editing/uploading). Think about it.

SME 174

SME Webinar Metrics Curation Copywriting 174

Marketing Insider Group

APRIL 10, 2023

Be Smarter About Campaign Budget Allocation The typical SME spends $9,000 to $10,000 per month on PPC campaigns, or $108,000 to $120,000 per year. Effective PPC Strategies for Ecommerce Campaigns Use these five PPC strategies to improve your ecommerce assets’ visibility, drive prospects to those assets, and boost conversions over time.

PPC 347

PPC Paid Content eCommerce Allocation 347

Zoominfo

JULY 28, 2020

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. Similar to the SME employee, the idea, within a marketing structure, is to build expertise in order to attain and sustain world-class performance and value.

Enterprise Management 246

Enterprise Management Paid Search Agency Work Management Marketing Management 246

Marketing Insider Group

NOVEMBER 30, 2020

Then we execute on it by using our own subject matter expert (SME) writers, SEO optimization best practices, and buyer’s journey funnel goals. When you engage with us, we’ve already done the topic and keyword research. The content strategy informs voice and tone and considers audience profiles.

Allocation 340

Allocation Content Marketing Ad Frequency Top of Funnel 340

Martech

SEPTEMBER 12, 2024

Their approach is to offer a wide range of features that make it the only product marketers need, particularly in the SME sector. This suggests that the MAP sector might not be as mature as you think. HubSpot is an interesting case. So far this has been a winning strategy.

Marketing Automation Services 106

Marketing Automation Services Enterprise Management Work Management Marketing Management 106

Content Standard

JULY 1, 2021

Turning to SME knowledge demonstrates to your audience that you know exactly what you’re talking about — and that your advice can b e trusted. Like all partnerships, an SME relationship is built on clear communication and effective collaboration. Pair SMEs with ghostwriters. What challenges are facing the reader?

SME 142

SME Planning Branding Brand Identity 142

Marketing Insider Group

DECEMBER 18, 2023

On the other hand, the ability to provide industry-leading insights as a subject matter expert (SME) has never been more valuable as a marketing tool. If you create a simple 101 blog article, there’s a good chance it won’t be able to compete with the already-entrenched resources online that address the same subject.

Marketing Strategy 310

Marketing Strategy Marketing & Strategy Work Management Product 310

Act-On

SEPTEMBER 26, 2023

For example, you might learn that a topic related to AI performed well, so you pitch your SME as a podcast guest, discussing how companies use AI in email campaigns to increase response rates by 20%. You can respond to those requests, putting your SME forward to be interviewed for that publication. Write your pitch.

SME 208

SME FAQ Domain Link Building 208

KoMarketing Associates

FEBRUARY 6, 2018

SME Interviews. Interviews with an organization’s subject matter experts (SMEs) have become even more important in matching keyword strategy with B2B products and solutions.

SEO 179

SEO B2B Marketing SME Planning 179

Acrolinx

SEPTEMBER 17, 2024

Subject matter expert authority Subject matter expert (SME) authority content should be created by writers who have expertise in the specific industry or field. Pillar-based marketing For pillar-based marketing content, in-house writers or agencies with a deep understanding of the brand are ideal.

Planning 98

Planning Paid Search Agency Marketing & Strategy SME 98

WriteSpark

MARCH 21, 2018

The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies. Your SMEs may not know about the problems that can be created by certain language and claims in their content.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MARCH 21, 2018

The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies. Your SMEs may not know about the problems that can be created by certain language and claims in their content.

SME 120

SME Copywriting Work Management Paid Search Agency 120

Marketing Insider Group

JANUARY 30, 2023

In my last company, the webinar we did on “top ten considerations for 2023” with a fantastic internal SME and Craig Focardi , Banking Analyst and Principal at Celent , was a total home run over the fence (a spectacular penalty kick to win the world cup for the rest of the world).

Thought Leadership 299

Thought Leadership Trends SME Paid Search Agency 299

Content Marketing Institute

JUNE 24, 2021

Try these organization and prep tips to nail the SME outreach, interview, creation, and post-publishing process. Working with subject matter experts isn’t always easy, but it doesn’t have to be so hard.

SME 145

SME Outreach Tips Organization 145

Convince & Convert

JULY 21, 2011

In just one year – from a standing start – SME became a multi-million dollar business. In addition to the blog itself, Mike and the SME crew produce the excellent Social Media Success Summits and Facebook Success Summits (disclosure: I’ve been a part of nearly all of them as a paid presenter).

SME 145

SME Google Content Social Media 145

WriteSpark

MARCH 2, 2011

The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies. Your SMEs may not know about the problems that can be created by certain language and claims in their content.

SME 120

SME Copywriting Work Management Paid Search Agency 120

Marketing Insider Group

JANUARY 21, 2020

These may include dollars for trade shows where company subject matter experts (SMEs) lead sessions, partnering with industry publications for sponsored content or fronting the costs for an SME to write a book. Advocacy marketing is another area that should be factored into your spend.

Budget Programs 267

Budget Programs Paid Search Agency Content Marketing Planning 267

Contently

MARCH 16, 2023

Some content assets, especially those written for more experienced or knowledgeable target audiences, should have a layer of review from a subject matter expert (SME) to ensure accuracy, which builds brand credibility. With Contently, you can get internal or external SMEs to review content, whether they are a user on the platform or not.

Efficiency 175

Efficiency Design SME Budget Programs 175

Martech

MARCH 18, 2025

Only the “best of the best” in sales teams will remain, essentially working as “super SME” closers. B2B sales jobs face the steepest decline, with an estimated 90% of current roles. The B2B GTM organization will unify under a chief commercial officer and the CMO role will significantly decrease.

Marketing Analytics Tools 89

Marketing Analytics Tools Peer-to-peer Work Management Marketing Management 89

Savanta

JUNE 20, 2011

The call was from a data centre “ specialising in the SME segment ”. Put another way, there is no such thing as the SME segment. The data centre should have used “SME&# only as a starting point to narrow the focus from all businesses. They target not all SMEs but those pre-disposed to their solutions.

Case Study 120

Case Study Case Studies Segmentation SME 120

Zoominfo

APRIL 12, 2021

How do you manage org-wide SMEs’ input and expertise? Working on a project management platform such as Asana or Monday.com can keep SME input organized and on a trajectory that fits your marketing strategy. At the enterprise level, you need robust collaboration software.

Enterprise Management 189

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

KoMarketing Associates

MAY 26, 2015

So, let’s go to the world of disaster recovery for a minute and I will walk you through how to prepare for the thirty minute SME interview. Below are the questions I would prepare and send to an SME: Can you walk me through some key points of a disaster recovery plan you might expect one of your existing customers to have in place?

SME 120

SME B2B Marketing Planning Content Marketing 120

Content Standard

OCTOBER 17, 2018

Building an SME Program. An example of one company with a well-developed SME program is Hortonworks, a leading provider of open source data solutions. After identifying SMEs for each vertical, the next step is to onboard these professionals and educate them on your content strategy and what being an SME entails.

SME 101

SME Marketing Strategy Marketing & Strategy Work Management 101

Buzz Marketing for Technology

JULY 1, 2015

To reap the benefits of a thought leadership program you must have SME’s that are recognized outside of your company. Interaction with SME’s in social media improves the ability to communicate key thought leadership ideas. Click here for a full copy of the report on the 4 Stages of a Thought Leadership Maturity Model.

Thought Leadership 100

Thought Leadership Lead Ranking SME Paper 100

Onalytica B2B

OCTOBER 26, 2016

At a recent event of ours, Under the Influence , Philip Trippenbach , Head of Influencer at Edelman, shared his thoughts on this topic and said: “If you’re an SME and you make candles, why would it be good for Zoella to have your candles in her videos? She has 10 million followers, but are they the candle buying sort?”.

Paid Search Agency 186

Paid Search Agency Ads SME Branding 186

Content Standard

MAY 5, 2021

. “The way to ensure that you have a good fit is to supply an SME who can not only explain the missing details but also translate that for you,” Apte said, mentioning that some SMEs have a tendency to slip into industry-specific jargon without even realizing it, while others are very comfortable using lay terms to describe their work.

SME 109

SME Case Studies Paid Search Agency Intent 109

Content Marketing Institute

OCTOBER 25, 2022

But Sarah Tolle, content director at BWZ, makes it happen by building enviable SME relationships, planning processes, and time-management strategies. Managing 10 B2B media brands sounds like a daunting task. Here’s how she makes it all work. Continue reading →

SME 110

SME B2B Content Media 110

Tomorrow People

OCTOBER 24, 2012

So, what makes an SME thrive on social media? Make sure you "get it" and become another of the SME social media success stories. And remember, 57% of SMEs say social media has had a beneficial effect upon their business. Building customer relationships. So don''t get left behind. Provide compelling content. Be original.

Social Media 120

Social Media SME Media Advertising Mediums 120