Expert insights. Personalized for you.
It's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Additionally, a SME may not know about marketing language requirements that help your company protect its brand. The writer frees a significant amount of time and brain space for the SME, who only needs to provide useful, clear input and later, clear comments when reviewing the writer's draft. MORE
Content Marketing Content Planning Content Strategy Tips & How-Tos authority calendar case study collaboration content credibility data in-depth marketing planning platform sme strategy topics trust word countEvery brand wants to gain its customers' trust. MORE
Content Marketing Content Planning Organizational Change Team Culture calendar collaboration content ideation marketing planning platform project management quality relevance silos sme software team tools MORE
Does content planning bring about anxiety and dread? You're not alone. It’s a challenging exercise that requires structure, brainpower, time and effort. But without a solid content plan, it’s almost impossible to be successful in your content efforts. MORE
Search Engine Optimization (SEO) brand recall coronavirus COVID-19 ecommerce Gary Sweeney local SEO lockdown pandemic SMB SMEGuest post by Gary Sweeney. MORE
Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality. MORE
Sometimes, an internal SME can act as part of the writing team. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines. Do you want to crank up your content success to a Spinal Tap 11? MORE
So, it's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Additionally, a SME may not know about marketing language requirements that help your company protect its brand. The writer frees a significant amount of time and brain space for the SME, who only needs to provide useful, clear input and later, clear comments when reviewing the writer's draft. MORE
Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality. MORE
So, it's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Additionally, a SME may not know about marketing language requirements that help your company protect its brand. MORE
SME businesses are a passion of mine. But before I go on, let’s be careful with that label of ‘SME’. The post Report: The Ambitious SME appeared first on Circle Research - B2B market research company I founded one (Circle!) and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. Even if we exclude sole traders, there are still more than one million SMEs in the UK alone. MORE
We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy. Here's how to infuse more emotion and empathy into your content. MORE
Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality. MORE
Content Marketing Social Media Marketing Tips & How-Tos b2b B2C collaboration content linkedin marketing owned media platform publishing sme social media strategy subject matter experts thought leadership MORE
Furthermore, knowledge became so big that no SME knows everything about any subject area. Knowledge on any particular domain is now shared among several SME’s and average people. (Photo credit: Wikipedia). Outside our workplace, we became accustomed to easy access to information. MORE
Below are some highlights and if you’re interested in delving further, PowerPoint charts of the findings – at an overall level and exploring differences by SME size and sector – can be downloaded here: SME marketing channel preferences. Differences by SME size. With segmentation in mind, how do channel preferences differ by size of SME? However, it appears that the larger end of the SME market tends to consume more channels. There are 1.3 MORE
As one Senior VP of Sales and Markerting in IT pointed out to me recently: “I am almost afraid to admit that we may have taken the SME (my notation: some executives refer to SMB as SME – small and mid-size enterprises) businesses for granted all these years. MORE
Content Marketing Industrial Blogs Industrial Marketing Blog Search Engine Optimization (SEO) Industrial Marketing SME Subject Matter Experts My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. MORE
Over the past several years, we have been hearing more and more about the topic of marketing automation. So what exactly is it? MORE
Tip #3: Interview an SME and upload the transcript. Writing a 1,500-word blog post can take hours, especially if your SME doesn’t regularly write posts. Are you the SME? Sometimes, you need good content, and fast. MORE
Know Your SME appeared first on Marketing Insider Group. Thought leadership can help you shorten your sales cycle and lend credibility to your brand. And research shows that B2B leaders are paying attention. Nearly half of the C-suite says they vet an organization by its thought leadership and 81% say their trust increases after engaging with thought leadership content. Our clients have had similar […]. The post The Secret to Creating the Best Thought Leadership? MORE
So, start your SME right now, but don’t forget to equip it with some new computers too. In the end, computers are essential for every SME, and they should be treated as any other tool. The post How to Choose Computers for Your SME appeared first on Altitude Branding. MORE
Content Marketing Content Planning Content Strategy Tips & How-Tos authority calendar case study collaboration content credibility data in-depth marketing planning platform sme strategy topics trust word countEvery brand wants to gain its customers' trust. MORE
Content Marketing Content Planning Organizational Change Team Culture calendar collaboration content ideation marketing planning platform project management quality relevance silos sme software team tools MORE
Strategy sme ghostwriting“You’ll edit that to make me sound smarter, right?” ” That’s the most common request I get from interview subjects. I’ve profiled actors, directors, and engineers, and I’ve ghostwritten for executives in several fields. MORE
Having proven its value to the enterprise, CPQ is something that SME players should consider. For our purposes, we classify SMEs as small to mid-size enterprises that: CPQ MORE
Does content planning bring about anxiety and dread? You're not alone. It’s a challenging exercise that requires structure, brainpower, time and effort. But without a solid content plan, it’s almost impossible to be successful in your content efforts. MORE
Content Marketing Content Planning Content Strategy Tips & How-Tos authority calendar case study collaboration content credibility data in-depth marketing planning platform sme strategy topics trust word countEvery brand wants to gain its customers' trust. MORE
To reap the benefits of a thought leadership program you must have SME’s that are recognized outside of your company. Interaction with SME’s in social media improves the ability to communicate key thought leadership ideas. MORE
We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy. Here's how to infuse more emotion and empathy into your content. MORE
We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy. Here's how to infuse more emotion and empathy into your content. MORE
Here’s one example of how the credibility game is played: At considerable expense, a PR firm will earn their client a spot as a Subject Matter Expert (SME) on a respected journalist’s list of sources, which may eventually yield a relevant quote in a published story. MORE
Furthermore, knowledge became so big that no SME knows everything about any subject area. Knowledge on any particular domain is now shared among several SME’s and average people. (Photo credit: Wikipedia). Outside our workplace, we became accustomed to easy access to information. MORE
Content Marketing Content Planning Organizational Change Team Culture calendar collaboration content ideation marketing planning platform project management quality relevance silos sme software team tools MORE
But as an SME, there are several things you can do to make everyone's job easier and create a more collaborative and productive relationship with a writer. Here are my top ten ways to be a good SME: . MORE
SME Related Topics Savanta
SEPTEMBER 30, 2014
SME businesses are a passion of mine. But before I go on, let’s be careful with that label of ‘SME’. The post Report: The Ambitious SME appeared first on Circle Research - B2B market research company I founded one (Circle!) and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. Even if we exclude sole traders, there are still more than one million SMEs in the UK alone.
Savanta
MAY 18, 2011
Below are some highlights and if you’re interested in delving further, PowerPoint charts of the findings – at an overall level and exploring differences by SME size and sector – can be downloaded here: SME marketing channel preferences. Differences by SME size. With segmentation in mind, how do channel preferences differ by size of SME? However, it appears that the larger end of the SME market tends to consume more channels. There are 1.3
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FPX
DECEMBER 7, 2018
Having proven its value to the enterprise, CPQ is something that SME players should consider. For our purposes, we classify SMEs as small to mid-size enterprises that: CPQ
Marketing Insider Group
JANUARY 30, 2018
Know Your SME appeared first on Marketing Insider Group. Thought leadership can help you shorten your sales cycle and lend credibility to your brand. And research shows that B2B leaders are paying attention. Nearly half of the C-suite says they vet an organization by its thought leadership and 81% say their trust increases after engaging with thought leadership content. Our clients have had similar […]. The post The Secret to Creating the Best Thought Leadership?
WriteSpark
JUNE 1, 2010
But as an SME, there are several things you can do to make everyone's job easier and create a more collaborative and productive relationship with a writer. Here are my top ten ways to be a good SME: .
Altitude Branding
JULY 15, 2019
So, start your SME right now, but don’t forget to equip it with some new computers too. In the end, computers are essential for every SME, and they should be treated as any other tool. The post How to Choose Computers for Your SME appeared first on Altitude Branding.
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DivvyHQ
JULY 23, 2020
Content Marketing Social Media Marketing Tips & How-Tos b2b B2C collaboration content linkedin marketing owned media platform publishing sme social media strategy subject matter experts thought leadership
Marketri
JULY 11, 2013
Over the past several years, we have been hearing more and more about the topic of marketing automation. So what exactly is it?
DivvyHQ
FEBRUARY 27, 2020
Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality.
DivvyHQ
FEBRUARY 6, 2020
Content Marketing Content Planning Tips & How-Tos agile analytics calendar content editorial calendar flexibility insights metrics planning platform sme software workflow
DivvyHQ
APRIL 9, 2020
We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy. Here's how to infuse more emotion and empathy into your content.
|
DivvyHQ
FEBRUARY 18, 2020
Content Marketing Content Planning Content Strategy Tips & How-Tos authority calendar case study collaboration content credibility data in-depth marketing planning platform sme strategy topics trust word countEvery brand wants to gain its customers' trust.
DivvyHQ
FEBRUARY 3, 2020
Content Marketing Content Planning Organizational Change Team Culture calendar collaboration content ideation marketing planning platform project management quality relevance silos sme software team tools
Buzz Marketing for Technology
JULY 1, 2015
To reap the benefits of a thought leadership program you must have SME’s that are recognized outside of your company. Interaction with SME’s in social media improves the ability to communicate key thought leadership ideas.
Biznology
AUGUST 30, 2017
Tip #3: Interview an SME and upload the transcript. Writing a 1,500-word blog post can take hours, especially if your SME doesn’t regularly write posts. Are you the SME? Sometimes, you need good content, and fast.
DivvyHQ
AUGUST 28, 2019
Does content planning bring about anxiety and dread? You're not alone. It’s a challenging exercise that requires structure, brainpower, time and effort. But without a solid content plan, it’s almost impossible to be successful in your content efforts.
WriteSpark
MARCH 21, 2018
It's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Additionally, a SME may not know about marketing language requirements that help your company protect its brand. The writer frees a significant amount of time and brain space for the SME, who only needs to provide useful, clear input and later, clear comments when reviewing the writer's draft.
WriteSpark
MARCH 21, 2018
So, it's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Additionally, a SME may not know about marketing language requirements that help your company protect its brand. The writer frees a significant amount of time and brain space for the SME, who only needs to provide useful, clear input and later, clear comments when reviewing the writer's draft.
DivvyHQ
FEBRUARY 3, 2020
Content Marketing Content Planning Organizational Change Team Culture calendar collaboration content ideation marketing planning platform project management quality relevance silos sme software team tools
DivvyHQ
FEBRUARY 3, 2020
Content Marketing Content Planning Organizational Change Team Culture calendar collaboration content ideation marketing planning platform project management quality relevance silos sme software team tools
DivvyHQ
FEBRUARY 18, 2020
Content Marketing Content Planning Content Strategy Tips & How-Tos authority calendar case study collaboration content credibility data in-depth marketing planning platform sme strategy topics trust word countEvery brand wants to gain its customers' trust.
DivvyHQ
FEBRUARY 27, 2020
Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality.
DivvyHQ
FEBRUARY 27, 2020
Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality.
DivvyHQ
FEBRUARY 18, 2020
Content Marketing Content Planning Content Strategy Tips & How-Tos authority calendar case study collaboration content credibility data in-depth marketing planning platform sme strategy topics trust word countEvery brand wants to gain its customers' trust.
DivvyHQ
FEBRUARY 6, 2020
Content Marketing Content Planning Tips & How-Tos agile analytics calendar content editorial calendar flexibility insights metrics planning platform sme software workflow
DivvyHQ
FEBRUARY 6, 2020
Content Marketing Content Planning Tips & How-Tos agile analytics calendar content editorial calendar flexibility insights metrics planning platform sme software workflow
DivvyHQ
APRIL 9, 2020
We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy. Here's how to infuse more emotion and empathy into your content.
DivvyHQ
APRIL 9, 2020
We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy. Here's how to infuse more emotion and empathy into your content.
Industrial Marketing Today
JUNE 25, 2013
Content Marketing Industrial Blogs Industrial Marketing Blog Search Engine Optimization (SEO) Industrial Marketing SME Subject Matter Experts My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
Biznology
MARCH 31, 2017
Sometimes, an internal SME can act as part of the writing team. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines. Do you want to crank up your content success to a Spinal Tap 11?
Marketing Craftmanship
MARCH 8, 2018
Here’s one example of how the credibility game is played: At considerable expense, a PR firm will earn their client a spot as a Subject Matter Expert (SME) on a respected journalist’s list of sources, which may eventually yield a relevant quote in a published story.
Biznology
APRIL 7, 2014
Furthermore, knowledge became so big that no SME knows everything about any subject area. Knowledge on any particular domain is now shared among several SME’s and average people. (Photo credit: Wikipedia). Outside our workplace, we became accustomed to easy access to information.
DivvyHQ
AUGUST 28, 2019
Does content planning bring about anxiety and dread? You're not alone. It’s a challenging exercise that requires structure, brainpower, time and effort. But without a solid content plan, it’s almost impossible to be successful in your content efforts.
WriteSpark
MARCH 2, 2011
So, it's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Additionally, a SME may not know about marketing language requirements that help your company protect its brand.
Biznology
APRIL 7, 2014
Furthermore, knowledge became so big that no SME knows everything about any subject area. Knowledge on any particular domain is now shared among several SME’s and average people. (Photo credit: Wikipedia). Outside our workplace, we became accustomed to easy access to information.
Contently - Strategy
OCTOBER 26, 2018
Strategy sme ghostwriting“You’ll edit that to make me sound smarter, right?” ” That’s the most common request I get from interview subjects. I’ve profiled actors, directors, and engineers, and I’ve ghostwritten for executives in several fields.
Tony Zambito
MARCH 18, 2012
As one Senior VP of Sales and Markerting in IT pointed out to me recently: “I am almost afraid to admit that we may have taken the SME (my notation: some executives refer to SMB as SME – small and mid-size enterprises) businesses for granted all these years.
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