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How Story Packages Help You Scale SME-Driven Thought Leadership Content [Rose-Colored Glasses]

Content Marketing Institute

Have you ever waited and waited for SME-driven content only to get 5,000 words explaining something that could have been handled in 500? Architected story packages help you avoid that – and get something you can turn into a whole portfolio of stories. Continue reading →

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Report: The Ambitious SME

Savanta

SME businesses are a passion of mine. and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. But before I go on, let’s be careful with that label of ‘SME’. Even if we exclude sole traders, there are still more than one million SMEs in the UK alone. I founded one (Circle!) ambitious companies.

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The Secret to Creating the Best Thought Leadership? Know Your SME

Marketing Insider Group

Know Your SME appeared first on Marketing Insider Group. Nearly half of the C-suite says they vet an organization by its thought leadership and 81% say their trust increases after engaging with thought leadership content. Our clients have had similar […]. The post The Secret to Creating the Best Thought Leadership?

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SME marketing channel preferences revealed

Savanta

Below are some highlights and if you’re interested in delving further, PowerPoint charts of the findings – at an overall level and exploring differences by SME size and sector – can be downloaded here: SME marketing channel preferences. Differences by SME size. Sole traders, micro and small SMEs rate just three.

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Better Knowledge Transfer Improves Competitiveness and Growth

Vision Edge Marketing

Create a mentorship program, where experienced employees or subject matter experts (SME) are paired with newer employees to provide guidance and support. Leveraging an SME can be an efficient way for existing employees to quickly tap expertise without taxing internal resources that may lack bandwidth. Mentorship.

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What is the Canadian Digital Adoption Program, and How Can it Help Your SEO?

Method and Metric

If you own a small to medium-sized business (SME) and are looking to get your business online or adopt new digital tech., the Canada Digital Adoption Program (CDAP) might be exactly what you’re looking for.

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How an Entrepreneurial Spirit Helps This Content Leader Manage 10 B2B Publications

Content Marketing Institute

But Sarah Tolle, content director at BWZ, makes it happen by building enviable SME relationships, planning processes, and time-management strategies. Managing 10 B2B media brands sounds like a daunting task. Here’s how she makes it all work. Continue reading →

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