WriteSpark

JUNE 1, 2010

As a technical copywriter, I greatly enjoy working with engineers and other subject-matter experts (SMEs). But as an SME, there are several things you can do to make everyone's job easier and create a more collaborative and productive relationship with a writer. Here are my top ten ways to be a good SME: .

SME 120

SME Writing Rules Tactics 120

Content Standard

JULY 1, 2021

Turning to SME knowledge demonstrates to your audience that you know exactly what you’re talking about — and that your advice can b e trusted. Like all partnerships, an SME relationship is built on clear communication and effective collaboration. Pair SMEs with ghostwriters. What challenges are facing the reader?

Content Marketing 131

Content Marketing SME Content Brand 131

Content Marketing Institute

JUNE 24, 2021

Try these organization and prep tips to nail the SME outreach, interview, creation, and post-publishing process. Working with subject matter experts isn’t always easy, but it doesn’t have to be so hard.

SME 124

SME Outreach Content Marketing Tips 124

Contently

MARCH 16, 2023

Some content assets, especially those written for more experienced or knowledgeable target audiences, should have a layer of review from a subject matter expert (SME) to ensure accuracy, which builds brand credibility. With Contently, you can get internal or external SMEs to review content, whether they are a user on the platform or not.

Efficiency 132

Efficiency Content Design Content Marketing 132

DivvyHQ

OCTOBER 7, 2021

Here's a comprehensive guide to help you with the entire process, including: strategy, SME collaboration, white paper creation, and promotion. Learn how to write a white paper and showcase that technical know-how. Never done it before? Let's go!

Paper 92

Paper Promotion Writing SME 92

Moz

FEBRUARY 22, 2021

Taking a strategic, integrated approach to structured data implementation helps SMEs to stay competitive in today’s search environment because of its scalability, versatility and measurability. Want to learn more about technical SEO?

SME 62

SME Websites SERP SEO 62

WriteSpark

MARCH 21, 2018

The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies. Your SMEs may not know about the problems that can be created by certain language and claims in their content.

Writing 120

Writing SME Search Engine Paper 120

WriteSpark

MARCH 21, 2018

The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies. Your SMEs may not know about the problems that can be created by certain language and claims in their content.

Writing 120

Writing SME Search Engine Paper 120

Biznology

AUGUST 30, 2017

Tip #3: Interview an SME and upload the transcript. Have you given up asking your SMEs to write a blog post? Writing a 1,500-word blog post can take hours, especially if your SME doesn’t regularly write posts. Are you the SME? Time spent: 1.5-2 2 hours (15-minute interview + editing/uploading). Think about it.

Writing 174

Writing SME SEO Tips 174

Heinz Marketing

DECEMBER 16, 2022

Roles typically include the essential team, essential SMLT to be informed, a sponsor and/or advisor, subject matter experts (SME’s), and the project manager, but may also include external resources such as consultants, and sub-teams that include analysts and web. They are generally SME’s. This is your Consulted.

Tips 115

Tips SME Deliverability Consulting 115

Industrial Marketing Today

JUNE 25, 2013

Content Marketing Industrial Blogs Industrial Marketing Blog Search Engine Optimization (SEO) Industrial Marketing SME Subject Matter Experts' Visit my website for more content on industrial marketing.].

Industry 150

Industry SME Search Engine Work 150

BenchmarkONE

DECEMBER 3, 2019

Frequently, the thought leader or role of SME is assumed by the CEO, president, co-founder, or a VP. But, when you tap into other resources and open your blog up to internal SME contributors, you create an opportunity to cover a lot of ground with your blog content. Designate SME and Reach Out. Review and Approval From SME.

Writing 84

Writing SME Content SEO 84

Marketing Insider Group

APRIL 5, 2021

However, this doesn’t mean that all high-quality content is from well-tenured subject matter experts (SME). Then determine if you can edit it to improve by adding data points, getting help from an SME, adding visuals, or reformatting it for better readability. Google accommodates for “everyday expertise.”

Content Marketing 329

Content Marketing SEO Content Marketing 329

Ataccama

APRIL 28, 2022

1 payments provider chosen by over 250,000 UK SME businesses, now acquired by FIS as of July 2019. Worldpay, the UK's No.1

SME 52

SME Business Customer 52

Content Standard

MAY 5, 2021

. “The way to ensure that you have a good fit is to supply an SME who can not only explain the missing details but also translate that for you,” Apte said, mentioning that some SMEs have a tendency to slip into industry-specific jargon without even realizing it, while others are very comfortable using lay terms to describe their work.

SME 102

SME Work Content Writing 102

Buzz Marketing for Technology

JULY 1, 2015

To reap the benefits of a thought leadership program you must have SME’s that are recognized outside of your company. Interaction with SME’s in social media improves the ability to communicate key thought leadership ideas. Click here for a full copy of the report on the 4 Stages of a Thought Leadership Maturity Model.

SME 100

SME Social Media Paper Interactive 100

Zoominfo

JULY 28, 2020

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. Similar to the SME employee, the idea, within a marketing structure, is to build expertise in order to attain and sustain world-class performance and value.

B2B 246

B2B Zoominfo Marketing SME 246

Content Standard

OCTOBER 17, 2018

Building an SME Program. An example of one company with a well-developed SME program is Hortonworks, a leading provider of open source data solutions. After identifying SMEs for each vertical, the next step is to onboard these professionals and educate them on your content strategy and what being an SME entails.

Content Marketing 75

Content Marketing Content SME Strategy 75

SmartBug Media

APRIL 12, 2019

Here are six of my go-to tips: Tip 1: Do an SME Interview. If you’re writing technical content and the blog topic stumps you, start by talking to a subject matter expert (SME) who knows your industry inside and out. Slowly but surely, you’ll become the SME! Tip 2: Change Your State of Mind. Tip 6: Be Human.

Content 58

Content Industry SME Paper 58

Seismic

OCTOBER 27, 2020

In a recent webinar with The SME forum, Kevin Stoddard of Stoddard Financial, Hazem Gamal of The SME Forum, and Seismic’s own, and former AMG CMO, Bill Finnegan discussed how financial organizations are Building Trust with Clients in a Digital World. We’ll show how our financial services clients build better experiences.

Service 52

Service SME Sales CMO 52

Contently

AUGUST 5, 2020

“A lot of times the SME is the last person who reviews, but we found that by engaging them early in the planning process, the whole thing went smoother than it normally would. . “We worked hand-in-hand with them to create content that was super specific to our clients and what they needed.” ” Research backs this up.

Content 138

Content Strategy SME Audience 138

Biznology

APRIL 7, 2014

Furthermore, knowledge became so big that no SME knows everything about any subject area. Knowledge on any particular domain is now shared among several SME’s and average people. A side effect of that inefficiency is that corporate SME’s retain enormous power and a substantial burden.

Social 80

Social SME Business Wikipedia 80

Biznology

APRIL 7, 2014

Furthermore, knowledge became so big that no SME knows everything about any subject area. Knowledge on any particular domain is now shared among several SME’s and average people. A side effect of that inefficiency is that corporate SME’s retain enormous power and a substantial burden.

Social 80

Social SME Business Wikipedia 80

Content4Demand

OCTOBER 9, 2018

In working with our clients and our own SMEs, we have found these five things can help to improve relationships with these experts and get them excited about participating in content projects. The role of the SME in content creating is to be a specialist, so give them the spotlight and let them shine. in the content?

Content Marketing 40

Content Marketing Content SME Marketing 40

Marketing Craftmanship

MARCH 8, 2018

Here’s one example of how the credibility game is played: At considerable expense, a PR firm will earn their client a spot as a Subject Matter Expert (SME) on a respected journalist’s list of sources, which may eventually yield a relevant quote in a published story.

PR 100

PR SME Banner Tactics 100

Biznology

MARCH 31, 2017

Sometimes, an internal SME can act as part of the writing team. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines. Many SMEs can’t dedicate the time needed for constant production. They understand deadlines, know how to write, and are sticklers for detail. Do that more often.

Content 80

Content Build SEO SME 80

KoMarketing Associates

FEBRUARY 6, 2018

SME Interviews. Interviews with an organization’s subject matter experts (SMEs) have become even more important in matching keyword strategy with B2B products and solutions.

Content Marketing 180

Content Marketing SEO B2B Writing 180

Marketing Insider Group

MARCH 24, 2016

If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? Well, yes and no. He is an expert. However, the expertise is going to waste. There are many ways to unleash your subject matter expertise with social media. You just have to start building your reputational […].

SME 100

SME Social Media Media Social 100

Savanta

JUNE 20, 2011

The call was from a data centre “ specialising in the SME segment ”. Put another way, there is no such thing as the SME segment. The data centre should have used “SME&# only as a starting point to narrow the focus from all businesses. They target not all SMEs but those pre-disposed to their solutions.

Segmentation 120

Segmentation Case Study B2B SME 120

Pam Didner

JULY 15, 2022

What is the SME’s point of view? Sometimes, SMEs don’t want to write; they just want to talk. What you need most from SMEs are relevant topics, meaty insights, and valuable takeaways. What are some challenges of using this technology? What is the confusion that seems to be out there? What are some use cases?

Content Marketing 87

Content Marketing Content Marketing SME 87

KoMarketing Associates

MAY 26, 2015

So, let’s go to the world of disaster recovery for a minute and I will walk you through how to prepare for the thirty minute SME interview. Below are the questions I would prepare and send to an SME: Can you walk me through some key points of a disaster recovery plan you might expect one of your existing customers to have in place?

Content Marketing 120

Content Marketing B2B Content SME 120

Webbiquity

MAY 18, 2017

Over the past seven years he has worked with dozens of SME’s in both an agency and freelance capacity. Adam Chapman works on behalf of Take1 Tv in content creation and marketing. He creates engaging graphics and content that help businesses stand out from the crowd.

Video 197

Video Strategy Marketing SME 197

Marketing Insider Group

JANUARY 30, 2023

In my last company, the webinar we did on “top ten considerations for 2023” with a fantastic internal SME and Craig Focardi , Banking Analyst and Principal at Celent , was a total home run over the fence (a spectacular penalty kick to win the world cup for the rest of the world).

Trends 207

Trends Analytics Storytelling Government 207

SendGrid

MARCH 22, 2019

Read about sme of the more common email marketing automation mistakes, and how you can avoid them in your own program. The post 3 Email Marketing Automation Mistakes To Avoid appeared first on SendGrid.

Marketing Automation 65

Marketing Automation Automation Email SME 65

Marketing Insider Group

MAY 18, 2020

Find ways for your SME to network with these journalists so when they need a quote from an expert, they’ll reach out. Look for guest blogging opportunities: Look for opportunities to submit original content that names your SME as the author in guest blogging.

Best Practice 354

Best Practice Practices Research Best 354

thePoint

MAY 19, 2020

One challenge all marketers face when trying to write white papers or case studies is getting a SME to either write a paper or sit down long enough and often enough to share the knowledge required. A virtual session presented by a SME is a gold mine. Writing is the easy part if you have the actual content knowledge.

Best Practice 52

Best Practice Practices Best SME 52

Walker Sands

NOVEMBER 14, 2019

While your SME is breaking down a topic, it’s important to listen so you can ask thoughtful follow up questions and recognize when a breakthrough answer happens. It’s not as critical with internal SME discussions as when you’re working with outside sources, but it’s always good practice to be upfront and clear.

SME 52

SME Tips PR Conversion 52