Report: The Ambitious SME

The B2B Research Blog

SME businesses are a passion of mine. But before I go on, let’s be careful with that label of ‘SME’. The post Report: The Ambitious SME appeared first on Circle Research - B2B market research company I founded one (Circle!) and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. Even if we exclude sole traders, there are still more than one million SMEs in the UK alone.

SME 199

SME marketing channel preferences revealed

The B2B Research Blog

Below are some highlights and if you’re interested in delving further, PowerPoint charts of the findings – at an overall level and exploring differences by SME size and sector – can be downloaded here: SME marketing channel preferences. Differences by SME size. With segmentation in mind, how do channel preferences differ by size of SME? However, it appears that the larger end of the SME market tends to consume more channels. There are 1.3

SME 199

CPQ for SME: Allowing for Growth & Competition

FPX

Having proven its value to the enterprise, CPQ is something that SME players should consider. For our purposes, we classify SMEs as small to mid-size enterprises that: CPQ

SME 56

The Secret to Creating the Best Thought Leadership? Know Your SME

Marketing Insider Group

Know Your SME appeared first on Marketing Insider Group. Thought leadership can help you shorten your sales cycle and lend credibility to your brand. And research shows that B2B leaders are paying attention. Nearly half of the C-suite says they vet an organization by its thought leadership and 81% say their trust increases after engaging with thought leadership content. Our clients have had similar […]. The post The Secret to Creating the Best Thought Leadership?

SME 141

Top 10 Ways To Be a Good SME

WriteSpark

But as an SME, there are several things you can do to make everyone's job easier and create a more collaborative and productive relationship with a writer. Here are my top ten ways to be a good SME: .

SME 181

4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

To reap the benefits of a thought leadership program you must have SME’s that are recognized outside of your company. Interaction with SME’s in social media improves the ability to communicate key thought leadership ideas.

SME 259

5 blog post ideas that take less than two hours to write

Biznology

Tip #3: Interview an SME and upload the transcript. Writing a 1,500-word blog post can take hours, especially if your SME doesn’t regularly write posts. Are you the SME? Sometimes, you need good content, and fast.

Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

It's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Additionally, a SME may not know about marketing language requirements that help your company protect its brand. The writer frees a significant amount of time and brain space for the SME, who only needs to provide useful, clear input and later, clear comments when reviewing the writer's draft.

Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

So, it's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Additionally, a SME may not know about marketing language requirements that help your company protect its brand. The writer frees a significant amount of time and brain space for the SME, who only needs to provide useful, clear input and later, clear comments when reviewing the writer's draft.

Marketing Automation for SME’s: Our Interview with an Industry Expert

Marketri

Over the past several years, we have been hearing more and more about the topic of marketing automation. So what exactly is it?

SME 98

Marketing Craftmanship - Untitled Article

Marketing Craftmanship

Here’s one example of how the credibility game is played: At considerable expense, a PR firm will earn their client a spot as a Subject Matter Expert (SME) on a respected journalist’s list of sources, which may eventually yield a relevant quote in a published story.

SME 130

How to build a killer content team

Biznology

Sometimes, an internal SME can act as part of the writing team. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines. Do you want to crank up your content success to a Spinal Tap 11?

Build 157

Why Pairing Ghostwriters with Execs and Experts Should be a Huge Part of Your 2019 Content Strategy

Contently

Strategy sme ghostwriting“You’ll edit that to make me sound smarter, right?” ” That’s the most common request I get from interview subjects. I’ve profiled actors, directors, and engineers, and I’ve ghostwritten for executives in several fields.

SME 106

Social business: enterprise knowledge goes retail

Biznology

Furthermore, knowledge became so big that no SME knows everything about any subject area. Knowledge on any particular domain is now shared among several SME’s and average people. (Photo credit: Wikipedia). Outside our workplace, we became accustomed to easy access to information.

Your Top Priority Is Growing The SMB Revenue Base – Now What?

Tony Zambito

As one Senior VP of Sales and Markerting in IT pointed out to me recently: “I am almost afraid to admit that we may have taken the SME (my notation: some executives refer to SMB as SME – small and mid-size enterprises) businesses for granted all these years.

SMB 206

Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

So, it's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Additionally, a SME may not know about marketing language requirements that help your company protect its brand.

Social business: enterprise knowledge goes retail

Biznology

Furthermore, knowledge became so big that no SME knows everything about any subject area. Knowledge on any particular domain is now shared among several SME’s and average people. (Photo credit: Wikipedia). Outside our workplace, we became accustomed to easy access to information.

How To Get To Know The New SMB Buyer

Tony Zambito

© All Rights Reserved Peter Schofield. This is part 2 of a series on the challenge of targeting SMB markets and how the use of buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . In the first article of this series, we visited two new realities.

SMB 204

Channeling Buyer-Based Experiences in SMB

Tony Zambito

© All Rights Reserved I-5 Design and Manufacturer. This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. .

SMB 203

3 Email Marketing Automation Mistakes To Avoid

SendGrid

Read about sme of the more common email marketing automation mistakes, and how you can avoid them in your own program. The post 3 Email Marketing Automation Mistakes To Avoid appeared first on SendGrid. Email Marketing

SME 80

How To Avoid Being An Unknown Subject Matter Expert

Marketing Insider Group

If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? Well, yes and no. He is an expert. However, the expertise is going to waste. There are many ways to unleash your subject matter expertise with social media.

SME 175

Generate new power and real thought leadership with subject matter experts

Integrated B2B

I’ve argued before that relevant on-target content is the new driver of engagement for forward thinking B2B marketing (I even co-authored a book on the subject ) and we’ve touched upon examples of company engineers being engaged in corporate blogging here before – but an easier place to start, for you as well as your SME’s, is by capturing the magic on video. Anyone remember the 1980’s movie “ Revenge of the Nerds ”?

SME 62

5 Ways to Engage Subject Matter Experts in Content Marketing

Content4Demand

The role of the SME in content creating is to be a specialist, so give them the spotlight and let them shine. No SME wants to be among so many “specialists” that the value of their input is diminished. Are there opportunities to include the SME’s name, quotes, social handles, etc.,

SME 54

Leveraging Subject Matter Experts in Your Content Marketing Strategy

Content Standard

Building an SME Program. An example of one company with a well-developed SME program is Hortonworks, a leading provider of open source data solutions. the next step is to schedule interviews for your SME and content creator to discuss the topics.

SME 68

39 Amazing Internet Stats and Facts for 2016-17 [Infographic]

Webbiquity

Over the past 7 years has worked with dozens of SME’s and agencies. Guest post by Toby Dean. The Internet literally has no boundaries.

How To Work with Subject Matter Experts In A B2B Content Marketing Program

KoMarketing Associates

So, let’s go to the world of disaster recovery for a minute and I will walk you through how to prepare for the thirty minute SME interview. I send these questions over to the SME at least two days in advance.

Work 261

Five Reasons to Include Video in Your Marketing Strategy [Infographic]

Webbiquity

Over the past seven years he has worked with dozens of SME’s in both an agency and freelance capacity. Guest post by Adam Chapman. Usually, we try to plan through prediction. Thinking about future, we craft a strategy to proceed based on our expectations.

Video 245

How To Avoid Being An Unknown Subject Matter Expert On Social Media

Marketing Insider Group

If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? If these non-SME topics are important to you, then open up a private account to separate your company or personal brand! Do you have another SME tip to add to this list?

How to Create Engaging Content for Technical or "Boring" Industries

SmartBug Media

Here are six of my go-to tips: Tip 1: Do an SME Interview. If you’re writing technical content and the blog topic stumps you, start by talking to a subject matter expert (SME) who knows your industry inside and out. On top of that, an SME interview can help you work out industry lingo, jargon, processes, procedures, and insider knowledge that you may not understand yet. Slowly but surely, you’ll become the SME!

SME 52

5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]

Tomorrow People

So, what makes an SME thrive on social media? Make sure you "get it" and become another of the SME social media success stories. You don't need to be a big name brand with a six figure marketing budget to make social media work.

How Content Marketers Prepare To Write for a B2B SEO Program

KoMarketing Associates

SME Interviews. While a marketing overview provides the foundation, SME interviews allow content marketers to immerse themselves in material necessary for writing SEO-specific material related to complex solutions. One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers.

A Content Overview for Subject Matter Experts

BOP Design

You are the subject matter expert (SME) and the marketing team will look to you to provide all the necessary information for a quality piece of content.

SME 65

Better B2B segmentation: Four steps and a case study

The B2B Research Blog

The call was from a data centre “ specialising in the SME segment ”. Put another way, there is no such thing as the SME segment. The data centre should have used “SME&# only as a starting point to narrow the focus from all businesses. Sage, I suspect, began by recognising that the SME market is diverse and narrowed it down based on attitude and behaviour. Last week I was invited to join The Network of Aspiring Woman, Birmingham Group. I was tempted.

B2B Social Media Marketing: Focus on leads, not likes

B2B Lead Generation

Nichole Kelly, President of SME Digital, a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium, a content marketing software company, have helped hundreds of [.] Tweet It’s time to generate revenue. Do you know where your social media is contributing?

Content Interviews: A Feather in the Content Marketer’s Cap

KoMarketing Associates

To clarify, when I say “content interviews,” I am talking about one of two things: Formal interview: Q&A with an SME that can serve as its own post or be used in excerpted form to explore a broader theme (Ann Smarty has some great tips for maximizing the value of these types of interviews).

Why Authentic Marketing Moves the Needle And How Content from SMEs Helps Achieve It

The Mx Group

Even if a SME simply needs support writing snappy social media posts, the level of confidence in the partnership is critical. If you do introduce a SME to a copywriter and ask them to work together, the best thing you can do to help them succeed is provide some structure.

SME 69

5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]

Tomorrow People

So, what makes an SME thrive on social media? Make sure you "get it" and become another of the SME social media success stories. You don''t need to be a big name brand with a six figure marketing budget to make social media work.

WriteSpark: Best Blog Posts about White Papers

WriteSpark

Top 10 ways to be a good SME. This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper. Tips to pass along to your engineers and product managers for providing helpful input for a white paper project.

Paper 131

Writing Smarter: 5 Hacks to Elevate Your B2B Content Marketing

KoMarketing Associates

For example, reach out to a subject-matter expert (SME) on the topic to set up a brief conversation or interview around the topic at hand. When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. There are numerous tips and strategies that can help B2B content writers be more effective and efficient.

WriteSpark: Best Blog Posts about White Papers

WriteSpark

Top 10 ways to be a good SME. This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper. Tips to pass along to your engineers and product managers for providing helpful input for a white paper project.

Paper 120