Expert insights. Personalized for you.
It's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Additionally, a SME may not know about marketing language requirements that help your company protect its brand. The writer frees a significant amount of time and brain space for the SME, who only needs to provide useful, clear input and later, clear comments when reviewing the writer's draft. MORE
I’ve argued before that relevant on-target content is the new driver of engagement for forward thinking B2B marketing (I even co-authored a book on the subject ) and we’ve touched upon examples of company engineers being engaged in corporate blogging here before – but an easier place to start, for you as well as your SME’s, is by capturing the magic on video. Anyone remember the 1980’s movie “ Revenge of the Nerds ”? MORE
Sometimes, an internal SME can act as part of the writing team. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines. Do you want to crank up your content success to a Spinal Tap 11? MORE
So, it's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Additionally, a SME may not know about marketing language requirements that help your company protect its brand. The writer frees a significant amount of time and brain space for the SME, who only needs to provide useful, clear input and later, clear comments when reviewing the writer's draft. MORE
Frequently, the thought leader or role of SME is assumed by the CEO, president, co-founder, or a VP. But, when you tap into other resources and open your blog up to internal SME contributors, you create an opportunity to cover a lot of ground with your blog content. MORE
One challenge all marketers face when trying to write white papers or case studies is getting a SME to either write a paper or sit down long enough and often enough to share the knowledge required. A virtual session presented by a SME is a gold mine. MORE
Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality. MORE
So, it's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Additionally, a SME may not know about marketing language requirements that help your company protect its brand. MORE
Read about sme of the more common email marketing automation mistakes, and how you can avoid them in your own program. The post 3 Email Marketing Automation Mistakes To Avoid appeared first on SendGrid. Email Marketing MORE
SME businesses are a passion of mine. But before I go on, let’s be careful with that label of ‘SME’. The post Report: The Ambitious SME appeared first on Circle Research - B2B market research company I founded one (Circle!) and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. Even if we exclude sole traders, there are still more than one million SMEs in the UK alone. MORE
Building an SME Program. An example of one company with a well-developed SME program is Hortonworks, a leading provider of open source data solutions. the next step is to schedule interviews for your SME and content creator to discuss the topics. MORE
© All Rights Reserved I-5 Design and Manufacturer. This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . MORE
If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? If these non-SME topics are important to you, then open up a private account to separate your company or personal brand! Do you have another SME tip to add to this list? MORE
Furthermore, knowledge became so big that no SME knows everything about any subject area. Knowledge on any particular domain is now shared among several SME’s and average people. (Photo credit: Wikipedia). Outside our workplace, we became accustomed to easy access to information. MORE
Below are some highlights and if you’re interested in delving further, PowerPoint charts of the findings – at an overall level and exploring differences by SME size and sector – can be downloaded here: SME marketing channel preferences. Differences by SME size. With segmentation in mind, how do channel preferences differ by size of SME? However, it appears that the larger end of the SME market tends to consume more channels. There are 1.3 MORE
As one Senior VP of Sales and Markerting in IT pointed out to me recently: “I am almost afraid to admit that we may have taken the SME (my notation: some executives refer to SMB as SME – small and mid-size enterprises) businesses for granted all these years. MORE
Content Marketing Industrial Blogs Industrial Marketing Blog Search Engine Optimization (SEO) Industrial Marketing SME Subject Matter Experts My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. MORE
Over the past several years, we have been hearing more and more about the topic of marketing automation. So what exactly is it? MORE
Tip #3: Interview an SME and upload the transcript. Writing a 1,500-word blog post can take hours, especially if your SME doesn’t regularly write posts. Are you the SME? Sometimes, you need good content, and fast. MORE
Know Your SME appeared first on Marketing Insider Group. Thought leadership can help you shorten your sales cycle and lend credibility to your brand. And research shows that B2B leaders are paying attention. Nearly half of the C-suite says they vet an organization by its thought leadership and 81% say their trust increases after engaging with thought leadership content. Our clients have had similar […]. The post The Secret to Creating the Best Thought Leadership? MORE
What this means is that the value of engaging an external SME for talent acquisition is only going to increase until employers figure out how to eliminate buyer’s and seller’s markets for talent. MORE
So, start your SME right now, but don’t forget to equip it with some new computers too. In the end, computers are essential for every SME, and they should be treated as any other tool. The post How to Choose Computers for Your SME appeared first on Altitude Branding. MORE
Content Marketing Content Planning Content Strategy Tips & How-Tos authority calendar case study collaboration content credibility data in-depth marketing planning platform sme strategy topics trust word countEvery brand wants to gain its customers' trust. MORE
Content Marketing Content Planning Organizational Change Team Culture calendar collaboration content ideation marketing planning platform project management quality relevance silos sme software team tools MORE
Strategy sme ghostwriting“You’ll edit that to make me sound smarter, right?” ” That’s the most common request I get from interview subjects. I’ve profiled actors, directors, and engineers, and I’ve ghostwritten for executives in several fields. MORE
The role of the SME in content creating is to be a specialist, so give them the spotlight and let them shine. No SME wants to be among so many “specialists” that the value of their input is diminished. Are there opportunities to include the SME’s name, quotes, social handles, etc., MORE
Having proven its value to the enterprise, CPQ is something that SME players should consider. For our purposes, we classify SMEs as small to mid-size enterprises that: CPQ MORE
Does content planning bring about anxiety and dread? You're not alone. It’s a challenging exercise that requires structure, brainpower, time and effort. But without a solid content plan, it’s almost impossible to be successful in your content efforts. MORE
© All Rights Reserved Peter Schofield. This is part 2 of a series on the challenge of targeting SMB markets and how the use of buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . In the first article of this series, we visited two new realities. MORE
To reap the benefits of a thought leadership program you must have SME’s that are recognized outside of your company. Interaction with SME’s in social media improves the ability to communicate key thought leadership ideas. MORE
If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? Well, yes and no. He is an expert. However, the expertise is going to waste. There are many ways to unleash your subject matter expertise with social media. MORE
So, let’s go to the world of disaster recovery for a minute and I will walk you through how to prepare for the thirty minute SME interview. I send these questions over to the SME at least two days in advance. MORE
We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy. Here's how to infuse more emotion and empathy into your content. MORE
Find ways for your SME to network with these journalists so when they need a quote from an expert, they’ll reach out. Look for guest blogging opportunities: Look for opportunities to submit original content that names your SME as the author in guest blogging. MORE
Here’s one example of how the credibility game is played: At considerable expense, a PR firm will earn their client a spot as a Subject Matter Expert (SME) on a respected journalist’s list of sources, which may eventually yield a relevant quote in a published story. MORE
Furthermore, knowledge became so big that no SME knows everything about any subject area. Knowledge on any particular domain is now shared among several SME’s and average people. (Photo credit: Wikipedia). Outside our workplace, we became accustomed to easy access to information. MORE
But as an SME, there are several things you can do to make everyone's job easier and create a more collaborative and productive relationship with a writer. Here are my top ten ways to be a good SME: . MORE
SME Related Topics Savanta
SEPTEMBER 30, 2014
SME businesses are a passion of mine. But before I go on, let’s be careful with that label of ‘SME’. The post Report: The Ambitious SME appeared first on Circle Research - B2B market research company I founded one (Circle!) and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. Even if we exclude sole traders, there are still more than one million SMEs in the UK alone.
Savanta
MAY 18, 2011
Below are some highlights and if you’re interested in delving further, PowerPoint charts of the findings – at an overall level and exploring differences by SME size and sector – can be downloaded here: SME marketing channel preferences. Differences by SME size. With segmentation in mind, how do channel preferences differ by size of SME? However, it appears that the larger end of the SME market tends to consume more channels. There are 1.3
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FPX
DECEMBER 7, 2018
Having proven its value to the enterprise, CPQ is something that SME players should consider. For our purposes, we classify SMEs as small to mid-size enterprises that: CPQ
Marketing Insider Group
JANUARY 30, 2018
Know Your SME appeared first on Marketing Insider Group. Thought leadership can help you shorten your sales cycle and lend credibility to your brand. And research shows that B2B leaders are paying attention. Nearly half of the C-suite says they vet an organization by its thought leadership and 81% say their trust increases after engaging with thought leadership content. Our clients have had similar […]. The post The Secret to Creating the Best Thought Leadership?
WriteSpark
JUNE 1, 2010
But as an SME, there are several things you can do to make everyone's job easier and create a more collaborative and productive relationship with a writer. Here are my top ten ways to be a good SME: .
Altitude Branding
JULY 15, 2019
So, start your SME right now, but don’t forget to equip it with some new computers too. In the end, computers are essential for every SME, and they should be treated as any other tool. The post How to Choose Computers for Your SME appeared first on Altitude Branding.
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Marketri
JULY 11, 2013
Over the past several years, we have been hearing more and more about the topic of marketing automation. So what exactly is it?
DivvyHQ
APRIL 9, 2020
We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy. Here's how to infuse more emotion and empathy into your content.
DivvyHQ
FEBRUARY 6, 2020
Content Marketing Content Planning Tips & How-Tos agile analytics calendar content editorial calendar flexibility insights metrics planning platform sme software workflow
DivvyHQ
FEBRUARY 18, 2020
Content Marketing Content Planning Content Strategy Tips & How-Tos authority calendar case study collaboration content credibility data in-depth marketing planning platform sme strategy topics trust word countEvery brand wants to gain its customers' trust.
DivvyHQ
FEBRUARY 3, 2020
Content Marketing Content Planning Organizational Change Team Culture calendar collaboration content ideation marketing planning platform project management quality relevance silos sme software team tools
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Buzz Marketing for Technology
JULY 1, 2015
To reap the benefits of a thought leadership program you must have SME’s that are recognized outside of your company. Interaction with SME’s in social media improves the ability to communicate key thought leadership ideas.
Biznology
AUGUST 30, 2017
Tip #3: Interview an SME and upload the transcript. Writing a 1,500-word blog post can take hours, especially if your SME doesn’t regularly write posts. Are you the SME? Sometimes, you need good content, and fast.
DivvyHQ
AUGUST 28, 2019
Does content planning bring about anxiety and dread? You're not alone. It’s a challenging exercise that requires structure, brainpower, time and effort. But without a solid content plan, it’s almost impossible to be successful in your content efforts.
WriteSpark
MARCH 21, 2018
It's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Additionally, a SME may not know about marketing language requirements that help your company protect its brand. The writer frees a significant amount of time and brain space for the SME, who only needs to provide useful, clear input and later, clear comments when reviewing the writer's draft.
WriteSpark
MARCH 21, 2018
So, it's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Additionally, a SME may not know about marketing language requirements that help your company protect its brand. The writer frees a significant amount of time and brain space for the SME, who only needs to provide useful, clear input and later, clear comments when reviewing the writer's draft.
Industrial Marketing Today
JUNE 25, 2013
Content Marketing Industrial Blogs Industrial Marketing Blog Search Engine Optimization (SEO) Industrial Marketing SME Subject Matter Experts My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
Biznology
MARCH 31, 2017
Sometimes, an internal SME can act as part of the writing team. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines. Do you want to crank up your content success to a Spinal Tap 11?
Marketing Craftmanship
MARCH 8, 2018
Here’s one example of how the credibility game is played: At considerable expense, a PR firm will earn their client a spot as a Subject Matter Expert (SME) on a respected journalist’s list of sources, which may eventually yield a relevant quote in a published story.
Biznology
APRIL 7, 2014
Furthermore, knowledge became so big that no SME knows everything about any subject area. Knowledge on any particular domain is now shared among several SME’s and average people. (Photo credit: Wikipedia). Outside our workplace, we became accustomed to easy access to information.
Contently
OCTOBER 26, 2018
Strategy sme ghostwriting“You’ll edit that to make me sound smarter, right?” ” That’s the most common request I get from interview subjects. I’ve profiled actors, directors, and engineers, and I’ve ghostwritten for executives in several fields.
WriteSpark
MARCH 2, 2011
So, it's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Additionally, a SME may not know about marketing language requirements that help your company protect its brand.
Biznology
APRIL 7, 2014
Furthermore, knowledge became so big that no SME knows everything about any subject area. Knowledge on any particular domain is now shared among several SME’s and average people. (Photo credit: Wikipedia). Outside our workplace, we became accustomed to easy access to information.
Tony Zambito
MARCH 18, 2012
As one Senior VP of Sales and Markerting in IT pointed out to me recently: “I am almost afraid to admit that we may have taken the SME (my notation: some executives refer to SMB as SME – small and mid-size enterprises) businesses for granted all these years.
Aberdeen
JULY 1, 2019
What this means is that the value of engaging an external SME for talent acquisition is only going to increase until employers figure out how to eliminate buyer’s and seller’s markets for talent.
Tony Zambito
MARCH 21, 2012
© All Rights Reserved Peter Schofield. This is part 2 of a series on the challenge of targeting SMB markets and how the use of buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . In the first article of this series, we visited two new realities.
Tony Zambito
MARCH 30, 2012
© All Rights Reserved I-5 Design and Manufacturer. This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. .
SendGrid
MARCH 22, 2019
Read about sme of the more common email marketing automation mistakes, and how you can avoid them in your own program. The post 3 Email Marketing Automation Mistakes To Avoid appeared first on SendGrid. Email Marketing
Marketing Insider Group
MARCH 24, 2016
If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? Well, yes and no. He is an expert. However, the expertise is going to waste. There are many ways to unleash your subject matter expertise with social media.
Integrated B2B
OCTOBER 8, 2012
I’ve argued before that relevant on-target content is the new driver of engagement for forward thinking B2B marketing (I even co-authored a book on the subject ) and we’ve touched upon examples of company engineers being engaged in corporate blogging here before – but an easier place to start, for you as well as your SME’s, is by capturing the magic on video. Anyone remember the 1980’s movie “ Revenge of the Nerds ”?
Hatchbuck
DECEMBER 3, 2019
Frequently, the thought leader or role of SME is assumed by the CEO, president, co-founder, or a VP. But, when you tap into other resources and open your blog up to internal SME contributors, you create an opportunity to cover a lot of ground with your blog content.
Content Standard
OCTOBER 17, 2018
Building an SME Program. An example of one company with a well-developed SME program is Hortonworks, a leading provider of open source data solutions. the next step is to schedule interviews for your SME and content creator to discuss the topics.
Content4Demand
OCTOBER 9, 2018
The role of the SME in content creating is to be a specialist, so give them the spotlight and let them shine. No SME wants to be among so many “specialists” that the value of their input is diminished. Are there opportunities to include the SME’s name, quotes, social handles, etc.,
thePoint
MAY 19, 2020
One challenge all marketers face when trying to write white papers or case studies is getting a SME to either write a paper or sit down long enough and often enough to share the knowledge required. A virtual session presented by a SME is a gold mine.
Marketing Insider Group
MAY 18, 2020
Find ways for your SME to network with these journalists so when they need a quote from an expert, they’ll reach out. Look for guest blogging opportunities: Look for opportunities to submit original content that names your SME as the author in guest blogging.
KoMarketing Associates
MAY 26, 2015
So, let’s go to the world of disaster recovery for a minute and I will walk you through how to prepare for the thirty minute SME interview. I send these questions over to the SME at least two days in advance.
Marketing Insider Group
JULY 18, 2015
If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? If these non-SME topics are important to you, then open up a private account to separate your company or personal brand! Do you have another SME tip to add to this list?
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