Report: The Ambitious SME

Savanta

SME businesses are a passion of mine. But before I go on, let’s be careful with that label of ‘SME’. The post Report: The Ambitious SME appeared first on Circle Research - B2B market research company I founded one (Circle!) and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. Even if we exclude sole traders, there are still more than one million SMEs in the UK alone.

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SME marketing channel preferences revealed

Savanta

Below are some highlights and if you’re interested in delving further, PowerPoint charts of the findings – at an overall level and exploring differences by SME size and sector – can be downloaded here: SME marketing channel preferences. Differences by SME size. With segmentation in mind, how do channel preferences differ by size of SME? However, it appears that the larger end of the SME market tends to consume more channels. There are 1.3

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The Secret to Creating the Best Thought Leadership? Know Your SME

Marketing Insider Group

Know Your SME appeared first on Marketing Insider Group. Thought leadership can help you shorten your sales cycle and lend credibility to your brand. And research shows that B2B leaders are paying attention. Nearly half of the C-suite says they vet an organization by its thought leadership and 81% say their trust increases after engaging with thought leadership content. Our clients have had similar […]. The post The Secret to Creating the Best Thought Leadership?

SME 132

CPQ for SME: Allowing for Growth & Competition

FPX

Having proven its value to the enterprise, CPQ is something that SME players should consider. For our purposes, we classify SMEs as small to mid-size enterprises that: CPQ

SME 43

The Strategic Value of Structured Data Implementation on SME Websites

Moz

Furthermore, the applicability of schema markup as the underpinning of a cohesive content and advertising strategy, brings much needed efficiencies for SME marketers who want to make the most out of their content.

SME 66

Top 10 Ways To Be a Good SME

WriteSpark

But as an SME, there are several things you can do to make everyone's job easier and create a more collaborative and productive relationship with a writer. Here are my top ten ways to be a good SME: . White Papers Working with Writers copywriting high-tech SME subject-matter experts technical copywriterAs a technical copywriter, I greatly enjoy working with engineers and other subject-matter experts (SMEs).

SME 139

Marketing Automation for SME’s: Our Interview with an Industry Expert

Marketri

Over the past several years, we have been hearing more and more about the topic of marketing automation. So what exactly is it? Marketing automation usually refers to a tool or platform that allows users to create, manage, and measure online marketing campaigns, while also monitoring the flow of business leads, particularly focusing on the way they interact with the company’s website.

SME 76

Blog Guidelines: Keep Your Content Marketing Team on the Same Page

DivvyHQ

Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality.

Content & Emotion: How to Create Empathy in Content Marketing

DivvyHQ

We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy. Here's how to infuse more emotion and empathy into your content.

Words 107

Using LinkedIn Publishing as a Fulcrum in your Content Marketing

DivvyHQ

Content Marketing Social Media Marketing Tips & How-Tos b2b B2C collaboration content linkedin marketing owned media platform publishing sme social media strategy subject matter experts thought leadership

Building a Flexible and Agile Content Calendar

DivvyHQ

Content Marketing Content Planning Tips & How-Tos agile analytics calendar content editorial calendar flexibility insights metrics planning platform sme software workflow

How to Drive Thought Leadership with Content Curation

DivvyHQ

If you take a close look at the marketing and social media strategies of top thought leaders, you'll likely spot a key tactic that they've implemented: they're amazing content curators. Why is content curation important to include in your content marketing mix? And how do you get started? Read on.

Industrial Blogging Lessons Learned from Working with Technical SMEs

Industrial Marketing Today

Content Marketing Industrial Blogs Industrial Marketing Blog Search Engine Optimization (SEO) Industrial Marketing SME Subject Matter Experts My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Technical Writer’s Dilemma: White Paper Vs. Blog Post

DivvyHQ

Content Marketing Content Planning Tips & How-Tos blog posts blogging sme subject matter experts technical writers white papersWhite paper or blog post. Why not both? Technical writers and content marketers dwell in very different worlds.

Paper 61

How Content Ties In to Your Agile Marketing Strategy

DivvyHQ

Content marketing teams, especially those in larger companies, often find that Agile principles can help them improve their content planning and production processes and bring visibility into the full scope of everything they’re working on.

SME 56

Should You Outsource Content Marketing?

DivvyHQ

Content Marketing Tips & How-Tos bandwidth content copywriting cost effective design Designer Editing editor expertise hiring management marketing outsourcing planning process production pros and cons resources SEO sme social media subject matter experts talent time workflow writing

How to Build Credibility and Authority with In-Depth Content

DivvyHQ

Content Marketing Content Planning Content Strategy Tips & How-Tos authority calendar case study collaboration content credibility data in-depth marketing planning platform sme strategy topics trust word countEvery brand wants to gain its customers' trust.

Build 84

How to Use Educational Content to Build Brand Authority

DivvyHQ

Want to be a leader in your industry? One way to do that is by sharing educational content on topics that matter to your followers. This simple strategy can establish your brand, attract customers, and boost your reputation, establishing you as an authority.

The Sales-Driven Guide to Building a Content Calendar for B2B

DivvyHQ

Content Planning Content Strategy Tips & How-Tos analytics b2b brainstorming calendar content content operations editorial calendar marketing planning platform production review sales scheduling sme software strategy streamline subject matter experts task management tasks

SME 70

Is Content Collaboration a Necessary Evil or the Key to Better Content?

DivvyHQ

Content Marketing Content Planning Organizational Change Team Culture calendar collaboration content ideation marketing planning platform project management quality relevance silos sme software team tools

Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

It's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Additionally, a SME may not know about marketing language requirements that help your company protect its brand. The writer frees a significant amount of time and brain space for the SME, who only needs to provide useful, clear input and later, clear comments when reviewing the writer's draft.

Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

So, it's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Additionally, a SME may not know about marketing language requirements that help your company protect its brand. The writer frees a significant amount of time and brain space for the SME, who only needs to provide useful, clear input and later, clear comments when reviewing the writer's draft.

5 Tips to Increase Sales with Bottom-of-the-Funnel (BoFU) Content

DivvyHQ

We've talked a lot recently about the importance of creating content for each stage of the buyer's journey. Now it's time to turn our attention to one of the hardest stages: bottom-of-the-funnel. Why is it hard? What types of content work best?

Building a Flexible and Agile Content Calendar

DivvyHQ

Content Marketing Content Planning Tips & How-Tos agile analytics calendar content editorial calendar flexibility insights metrics planning platform sme software workflow

Why SEO Is Even More Important For SMEs During Coronavirus

Webbiquity

Search Engine Optimization (SEO) brand recall coronavirus COVID-19 ecommerce Gary Sweeney local SEO lockdown pandemic SMB SMEGuest post by Gary Sweeney.

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4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

To reap the benefits of a thought leadership program you must have SME’s that are recognized outside of your company. Interaction with SME’s in social media improves the ability to communicate key thought leadership ideas. Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more.

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5 blog post ideas that take less than two hours to write

Biznology

Tip #3: Interview an SME and upload the transcript. Writing a 1,500-word blog post can take hours, especially if your SME doesn’t regularly write posts. Are you the SME? Sometimes, you need good content, and fast. Maybe a team member missed her deadline, so you now have a big hole in your editorial calendar. Or client work is hitting fast and furious, and you don’t have time to write a long-form post. The good news is that you don’t need to stress.

Is Content Collaboration a Necessary Evil or the Key to Better Content?

DivvyHQ

Content Marketing Content Planning Organizational Change Team Culture calendar collaboration content ideation marketing planning platform project management quality relevance silos sme software team tools

Is Content Collaboration a Necessary Evil or the Key to Better Content?

DivvyHQ

Content Marketing Content Planning Organizational Change Team Culture calendar collaboration content ideation marketing planning platform project management quality relevance silos sme software team tools

How to Build Credibility and Authority with In-Depth Content

DivvyHQ

Content Marketing Content Planning Content Strategy Tips & How-Tos authority calendar case study collaboration content credibility data in-depth marketing planning platform sme strategy topics trust word countEvery brand wants to gain its customers' trust.

Build 56

Content Planning Hacks to Streamline Your Process

DivvyHQ

Content Analytics Content Marketing Content Strategy Editorial Planning Tips & How-Tos analytics archive buyers journey calendar campaign content data editorial gap analysis goals hacks ideas ideation inspiration marketing metrics plan planning prompts repurposing sme subject matter experts visibility workflowDoes content planning bring about anxiety and dread? You're not alone. It’s a challenging exercise that requires structure, brainpower, time and effort.

Plan 66

Blog Guidelines: Keep Your Content Marketing Team on the Same Page

DivvyHQ

Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality.

Blog Guidelines: Keep Your Content Marketing Team on the Same Page

DivvyHQ

Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality.

How to Build Credibility and Authority with In-Depth Content

DivvyHQ

Content Marketing Content Planning Content Strategy Tips & How-Tos authority calendar case study collaboration content credibility data in-depth marketing planning platform sme strategy topics trust word countEvery brand wants to gain its customers' trust.

Build 52

Building a Flexible and Agile Content Calendar

DivvyHQ

Content Marketing Content Planning Tips & How-Tos agile analytics calendar content editorial calendar flexibility insights metrics planning platform sme software workflow

Content & Emotion: How to Create Empathy in Content Marketing

DivvyHQ

We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy. Here's how to infuse more emotion and empathy into your content.

Content & Emotion: How to Create Empathy in Content Marketing

DivvyHQ

We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy. Here's how to infuse more emotion and empathy into your content.