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It's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Additionally, a SME may not know about marketing language requirements that help your company protect its brand. The writer frees a significant amount of time and brain space for the SME, who only needs to provide useful, clear input and later, clear comments when reviewing the writer's draft. MORE
Content Marketing Content Planning Content Strategy Tips & How-Tos authority calendar case study collaboration content credibility data in-depth marketing planning platform sme strategy topics trust word countEvery brand wants to gain its customers' trust. Content marketing is undoubtedly one of the best ways to do that, but if your content frequently only scratches the surface of a problem, you may never plant the seed in new visitors. MORE
Content Marketing Content Planning Organizational Change Team Culture calendar collaboration content ideation marketing planning platform project management quality relevance silos sme software team toolsContent collaboration can be a powerful force in business, but sometimes inner-office complexities and departmental politics thwart a content team's best intentions. Let's dig into the keys of effective content collaboration and why it's so important. MORE
Content Marketing Content Planning Tips & How-Tos agile analytics calendar content editorial calendar flexibility insights metrics planning platform sme software workflowAlthough the publishing purists preach consistency in your publishing frequency, we all know how important it is to be nimble in content marketing. Things happen both inside your company and outside amongst your industry every day. MORE
Content Analytics Content Marketing Content Planning Content Strategy Tips & How-Tos analytics archive buyers journey calendar campaign content data editorial gap analysis goals hacks ideas ideation inspiration marketing metrics plan planning prompts repurposing sme subject matter experts visibility workflowDoes content planning bring about anxiety and dread? You're not alone. It’s a challenging exercise that requires structure, brainpower, time and effort. MORE
Search Engine Optimization (SEO) brand recall coronavirus COVID-19 ecommerce Gary Sweeney local SEO lockdown pandemic SMB SMEGuest post by Gary Sweeney. MORE
Content Marketing Content Planning Tips & How-Tos agile analytics calendar content editorial calendar flexibility insights metrics planning platform sme software workflowAlthough the publishing purists preach consistency in your publishing frequency, we all know how important it is to be nimble in content marketing. Things happen both inside your company and outside amongst your industry every day. MORE
Content Management Content Marketing Content Strategy Tips & How-Tos audience blog blogging buyer personas collaboration consistency content creation customer engagement guidelines ideas ideation management marketing mission persona planning platform process process costs production quality ROI sme software strategy style tone voice workflowWhether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. MORE
Sometimes, an internal SME can act as part of the writing team. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines. Does asking your SME to write blog posts fall flat, but she is willing to be interviewed for a podcast (that can turn into a transcript–which is fantastic Google -food?). Do you want to crank up your content success to a Spinal Tap 11? MORE
Content Planning Content Strategy Tips & How-Tos analytics b2b brainstorming calendar content content operations editorial calendar marketing planning platform production review sales scheduling sme software strategy streamline subject matter experts task management tasks MORE
So, it's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Additionally, a SME may not know about marketing language requirements that help your company protect its brand. The writer frees a significant amount of time and brain space for the SME, who only needs to provide useful, clear input and later, clear comments when reviewing the writer's draft. MORE
Content Management Content Marketing Content Strategy Tips & How-Tos audience blog blogging buyer personas collaboration consistency content creation customer engagement guidelines ideas ideation management marketing mission persona planning platform process process costs production quality ROI sme software strategy style tone voice workflowWhether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. MORE
SME businesses are a passion of mine. But before I go on, let’s be careful with that label of ‘SME’. The post Report: The Ambitious SME appeared first on Circle Research - B2B market research company I founded one (Circle!) and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. Even if we exclude sole traders, there are still more than one million SMEs in the UK alone. MORE
Content Marketing Content Planning Content Strategy Tips & How-Tos active voice analytics attention automation buyer personas calendar collaboration content data desires emotion empathy engagement imagery images keywords marketing needs personality plain talk planning platform power words Research sme software strategy tool topics wordsWe talk a lot about leveraging content marketing to fulfill the informational needs of consumers. But what about their emotional needs? MORE
Content Management Content Marketing Content Strategy Tips & How-Tos audience blog blogging buyer personas collaboration consistency content creation customer engagement guidelines ideas ideation management marketing mission persona planning platform process process costs production quality ROI sme software strategy style tone voice workflowWhether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. MORE
Content Marketing Social Media Marketing Tips & How-Tos b2b B2C collaboration content linkedin marketing owned media platform publishing sme social media strategy subject matter experts thought leadership MORE
Furthermore, knowledge became so big that no SME knows everything about any subject area. Knowledge on any particular domain is now shared among several SME’s and average people. A side effect of that inefficiency is that corporate SME’s retain enormous power and a substantial burden. At first, this disruption may be perceived as negative by the SME’s affected by it: they may think this change will bring a loss in prestige and career progress. MORE
Below are some highlights and if you’re interested in delving further, PowerPoint charts of the findings – at an overall level and exploring differences by SME size and sector – can be downloaded here: SME marketing channel preferences. Differences by SME size. With segmentation in mind, how do channel preferences differ by size of SME? However, it appears that the larger end of the SME market tends to consume more channels. There are 1.3 MORE
Content Marketing Industrial Blogs Industrial Marketing Blog Search Engine Optimization (SEO) Industrial Marketing SME Subject Matter Experts My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. MORE
Over the past several years, we have been hearing more and more about the topic of marketing automation. So what exactly is it? Marketing automation usually refers to a tool or platform that allows users to create, manage, and measure online marketing campaigns, while also monitoring the flow of business leads, particularly focusing on the way they interact with the company’s website. MORE
Tip #3: Interview an SME and upload the transcript. Writing a 1,500-word blog post can take hours, especially if your SME doesn’t regularly write posts. Are you the SME? Sometimes, you need good content, and fast. Maybe a team member missed her deadline, so you now have a big hole in your editorial calendar. Or client work is hitting fast and furious, and you don’t have time to write a long-form post. The good news is that you don’t need to stress. MORE
Know Your SME appeared first on Marketing Insider Group. Thought leadership can help you shorten your sales cycle and lend credibility to your brand. And research shows that B2B leaders are paying attention. Nearly half of the C-suite says they vet an organization by its thought leadership and 81% say their trust increases after engaging with thought leadership content. Our clients have had similar […]. The post The Secret to Creating the Best Thought Leadership? MORE
So, start your SME right now, but don’t forget to equip it with some new computers too. In the end, computers are essential for every SME, and they should be treated as any other tool. The post How to Choose Computers for Your SME appeared first on Altitude Branding. Starting a small or medium-sized enterprise is a stressful process, but people all around the world are still doing it. MORE
We've talked a lot recently about the importance of creating content for each stage of the buyer's journey. Now it's time to turn our attention to one of the hardest stages: bottom-of-the-funnel. Why is it hard? What types of content work best? MORE
Content Marketing Content Planning Content Strategy Tips & How-Tos authority calendar case study collaboration content credibility data in-depth marketing planning platform sme strategy topics trust word countEvery brand wants to gain its customers' trust. Content marketing is undoubtedly one of the best ways to do that, but if your content frequently only scratches the surface of a problem, you may never plant the seed in new visitors. MORE
If you take a close look at the marketing and social media strategies of top thought leaders, you'll likely spot a key tactic that they've implemented: they're amazing content curators. Why is content curation important to include in your content marketing mix? And how do you get started? Read on. MORE
Content Marketing Content Planning Organizational Change Team Culture calendar collaboration content ideation marketing planning platform project management quality relevance silos sme software team toolsContent collaboration can be a powerful force in business, but sometimes inner-office complexities and departmental politics thwart a content team's best intentions. Let's dig into the keys of effective content collaboration and why it's so important. MORE
Having proven its value to the enterprise, CPQ is something that SME players should consider. For our purposes, we classify SMEs as small to mid-size enterprises that: CPQ MORE
Content Analytics Content Marketing Content Strategy Editorial Planning Tips & How-Tos analytics archive buyers journey calendar campaign content data editorial gap analysis goals hacks ideas ideation inspiration marketing metrics plan planning prompts repurposing sme subject matter experts visibility workflowDoes content planning bring about anxiety and dread? You're not alone. It’s a challenging exercise that requires structure, brainpower, time and effort. MORE
Content Marketing Content Planning Content Strategy Tips & How-Tos authority calendar case study collaboration content credibility data in-depth marketing planning platform sme strategy topics trust word countEvery brand wants to gain its customers' trust. Content marketing is undoubtedly one of the best ways to do that, but if your content frequently only scratches the surface of a problem, you may never plant the seed in new visitors. MORE
To reap the benefits of a thought leadership program you must have SME’s that are recognized outside of your company. Interaction with SME’s in social media improves the ability to communicate key thought leadership ideas. Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more. MORE
Content Marketing Tips & How-Tos bandwidth content copywriting cost effective design Designer Editing editor expertise hiring management marketing outsourcing planning process production pros and cons resources SEO sme social media subject matter experts talent time workflow writing MORE
Content Marketing Content Planning Content Strategy Tips & How-Tos active voice analytics attention automation buyer personas calendar collaboration content data desires emotion empathy engagement imagery images keywords marketing needs personality plain talk planning platform power words Research sme software strategy tool topics wordsWe talk a lot about leveraging content marketing to fulfill the informational needs of consumers. But what about their emotional needs? MORE
Here’s one example of how the credibility game is played: At considerable expense, a PR firm will earn their client a spot as a Subject Matter Expert (SME) on a respected journalist’s list of sources, which may eventually yield a relevant quote in a published story. MORE
Content Marketing Content Planning Tips & How-Tos agile analytics calendar content editorial calendar flexibility insights metrics planning platform sme software workflowAlthough the publishing purists preach consistency in your publishing frequency, we all know how important it is to be nimble in content marketing. Things happen both inside your company and outside amongst your industry every day. MORE
Content Marketing Content Planning Content Strategy Tips & How-Tos active voice analytics attention automation buyer personas calendar collaboration content data desires emotion empathy engagement imagery images keywords marketing needs personality plain talk planning platform power words Research sme software strategy tool topics wordsWe talk a lot about leveraging content marketing to fulfill the informational needs of consumers. But what about their emotional needs? MORE
Content Marketing Content Planning Organizational Change Team Culture calendar collaboration content ideation marketing planning platform project management quality relevance silos sme software team toolsContent collaboration can be a powerful force in business, but sometimes inner-office complexities and departmental politics thwart a content team's best intentions. Let's dig into the keys of effective content collaboration and why it's so important. MORE
But as an SME, there are several things you can do to make everyone's job easier and create a more collaborative and productive relationship with a writer. Here are my top ten ways to be a good SME: . White Papers Working with Writers copywriting high-tech SME subject-matter experts technical copywriterAs a technical copywriter, I greatly enjoy working with engineers and other subject-matter experts (SMEs). MORE
SME Related Topics Savanta
SEPTEMBER 30, 2014
SME businesses are a passion of mine. But before I go on, let’s be careful with that label of ‘SME’. The post Report: The Ambitious SME appeared first on Circle Research - B2B market research company I founded one (Circle!) and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. Even if we exclude sole traders, there are still more than one million SMEs in the UK alone.
Savanta
MAY 18, 2011
Below are some highlights and if you’re interested in delving further, PowerPoint charts of the findings – at an overall level and exploring differences by SME size and sector – can be downloaded here: SME marketing channel preferences. Differences by SME size. With segmentation in mind, how do channel preferences differ by size of SME? However, it appears that the larger end of the SME market tends to consume more channels. There are 1.3
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Marketing Insider Group
JANUARY 30, 2018
Know Your SME appeared first on Marketing Insider Group. Thought leadership can help you shorten your sales cycle and lend credibility to your brand. And research shows that B2B leaders are paying attention. Nearly half of the C-suite says they vet an organization by its thought leadership and 81% say their trust increases after engaging with thought leadership content. Our clients have had similar […]. The post The Secret to Creating the Best Thought Leadership?
FPX
DECEMBER 7, 2018
Having proven its value to the enterprise, CPQ is something that SME players should consider. For our purposes, we classify SMEs as small to mid-size enterprises that: CPQ
WriteSpark
JUNE 1, 2010
But as an SME, there are several things you can do to make everyone's job easier and create a more collaborative and productive relationship with a writer. Here are my top ten ways to be a good SME: . White Papers Working with Writers copywriting high-tech SME subject-matter experts technical copywriterAs a technical copywriter, I greatly enjoy working with engineers and other subject-matter experts (SMEs).
Altitude Branding
JULY 15, 2019
So, start your SME right now, but don’t forget to equip it with some new computers too. In the end, computers are essential for every SME, and they should be treated as any other tool. The post How to Choose Computers for Your SME appeared first on Altitude Branding. Starting a small or medium-sized enterprise is a stressful process, but people all around the world are still doing it.
DivvyHQ
DECEMBER 22, 2020
Content Planning Content Strategy Tips & How-Tos analytics b2b brainstorming calendar content content operations editorial calendar marketing planning platform production review sales scheduling sme software strategy streamline subject matter experts task management tasks
Marketri
JULY 11, 2013
Over the past several years, we have been hearing more and more about the topic of marketing automation. So what exactly is it? Marketing automation usually refers to a tool or platform that allows users to create, manage, and measure online marketing campaigns, while also monitoring the flow of business leads, particularly focusing on the way they interact with the company’s website.
DivvyHQ
OCTOBER 13, 2020
If you take a close look at the marketing and social media strategies of top thought leaders, you'll likely spot a key tactic that they've implemented: they're amazing content curators. Why is content curation important to include in your content marketing mix? And how do you get started? Read on.
DivvyHQ
JULY 23, 2020
Content Marketing Social Media Marketing Tips & How-Tos b2b B2C collaboration content linkedin marketing owned media platform publishing sme social media strategy subject matter experts thought leadership
DivvyHQ
NOVEMBER 25, 2020
We've talked a lot recently about the importance of creating content for each stage of the buyer's journey. Now it's time to turn our attention to one of the hardest stages: bottom-of-the-funnel. Why is it hard? What types of content work best?
DivvyHQ
FEBRUARY 27, 2020
Content Management Content Marketing Content Strategy Tips & How-Tos audience blog blogging buyer personas collaboration consistency content creation customer engagement guidelines ideas ideation management marketing mission persona planning platform process process costs production quality ROI sme software strategy style tone voice workflowWhether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must.
Webbiquity
AUGUST 7, 2020
Search Engine Optimization (SEO) brand recall coronavirus COVID-19 ecommerce Gary Sweeney local SEO lockdown pandemic SMB SMEGuest post by Gary Sweeney.
DivvyHQ
FEBRUARY 6, 2020
Content Marketing Content Planning Tips & How-Tos agile analytics calendar content editorial calendar flexibility insights metrics planning platform sme software workflowAlthough the publishing purists preach consistency in your publishing frequency, we all know how important it is to be nimble in content marketing. Things happen both inside your company and outside amongst your industry every day.
DivvyHQ
APRIL 9, 2020
Content Marketing Content Planning Content Strategy Tips & How-Tos active voice analytics attention automation buyer personas calendar collaboration content data desires emotion empathy engagement imagery images keywords marketing needs personality plain talk planning platform power words Research sme software strategy tool topics wordsWe talk a lot about leveraging content marketing to fulfill the informational needs of consumers. But what about their emotional needs?
DivvyHQ
FEBRUARY 18, 2020
Content Marketing Content Planning Content Strategy Tips & How-Tos authority calendar case study collaboration content credibility data in-depth marketing planning platform sme strategy topics trust word countEvery brand wants to gain its customers' trust. Content marketing is undoubtedly one of the best ways to do that, but if your content frequently only scratches the surface of a problem, you may never plant the seed in new visitors.
WriteSpark
MARCH 21, 2018
It's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Additionally, a SME may not know about marketing language requirements that help your company protect its brand. The writer frees a significant amount of time and brain space for the SME, who only needs to provide useful, clear input and later, clear comments when reviewing the writer's draft.
WriteSpark
MARCH 21, 2018
So, it's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Additionally, a SME may not know about marketing language requirements that help your company protect its brand. The writer frees a significant amount of time and brain space for the SME, who only needs to provide useful, clear input and later, clear comments when reviewing the writer's draft.
DivvyHQ
FEBRUARY 3, 2020
Content Marketing Content Planning Organizational Change Team Culture calendar collaboration content ideation marketing planning platform project management quality relevance silos sme software team toolsContent collaboration can be a powerful force in business, but sometimes inner-office complexities and departmental politics thwart a content team's best intentions. Let's dig into the keys of effective content collaboration and why it's so important.
Buzz Marketing for Technology
JULY 1, 2015
To reap the benefits of a thought leadership program you must have SME’s that are recognized outside of your company. Interaction with SME’s in social media improves the ability to communicate key thought leadership ideas. Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more.
Industrial Marketing Today
JUNE 25, 2013
Content Marketing Industrial Blogs Industrial Marketing Blog Search Engine Optimization (SEO) Industrial Marketing SME Subject Matter Experts My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
Biznology
AUGUST 30, 2017
Tip #3: Interview an SME and upload the transcript. Writing a 1,500-word blog post can take hours, especially if your SME doesn’t regularly write posts. Are you the SME? Sometimes, you need good content, and fast. Maybe a team member missed her deadline, so you now have a big hole in your editorial calendar. Or client work is hitting fast and furious, and you don’t have time to write a long-form post. The good news is that you don’t need to stress.
DivvyHQ
AUGUST 28, 2019
Content Analytics Content Marketing Content Strategy Editorial Planning Tips & How-Tos analytics archive buyers journey calendar campaign content data editorial gap analysis goals hacks ideas ideation inspiration marketing metrics plan planning prompts repurposing sme subject matter experts visibility workflowDoes content planning bring about anxiety and dread? You're not alone. It’s a challenging exercise that requires structure, brainpower, time and effort.
DivvyHQ
FEBRUARY 6, 2020
Content Marketing Content Planning Tips & How-Tos agile analytics calendar content editorial calendar flexibility insights metrics planning platform sme software workflowAlthough the publishing purists preach consistency in your publishing frequency, we all know how important it is to be nimble in content marketing. Things happen both inside your company and outside amongst your industry every day.
DivvyHQ
FEBRUARY 3, 2020
Content Marketing Content Planning Organizational Change Team Culture calendar collaboration content ideation marketing planning platform project management quality relevance silos sme software team toolsContent collaboration can be a powerful force in business, but sometimes inner-office complexities and departmental politics thwart a content team's best intentions. Let's dig into the keys of effective content collaboration and why it's so important.
DivvyHQ
FEBRUARY 3, 2020
Content Marketing Content Planning Organizational Change Team Culture calendar collaboration content ideation marketing planning platform project management quality relevance silos sme software team toolsContent collaboration can be a powerful force in business, but sometimes inner-office complexities and departmental politics thwart a content team's best intentions. Let's dig into the keys of effective content collaboration and why it's so important.
DivvyHQ
FEBRUARY 18, 2020
Content Marketing Content Planning Content Strategy Tips & How-Tos authority calendar case study collaboration content credibility data in-depth marketing planning platform sme strategy topics trust word countEvery brand wants to gain its customers' trust. Content marketing is undoubtedly one of the best ways to do that, but if your content frequently only scratches the surface of a problem, you may never plant the seed in new visitors.
Biznology
MARCH 31, 2017
Sometimes, an internal SME can act as part of the writing team. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines. Does asking your SME to write blog posts fall flat, but she is willing to be interviewed for a podcast (that can turn into a transcript–which is fantastic Google -food?). Do you want to crank up your content success to a Spinal Tap 11?
Marketing Craftmanship
MARCH 8, 2018
Here’s one example of how the credibility game is played: At considerable expense, a PR firm will earn their client a spot as a Subject Matter Expert (SME) on a respected journalist’s list of sources, which may eventually yield a relevant quote in a published story.
DivvyHQ
FEBRUARY 27, 2020
Content Management Content Marketing Content Strategy Tips & How-Tos audience blog blogging buyer personas collaboration consistency content creation customer engagement guidelines ideas ideation management marketing mission persona planning platform process process costs production quality ROI sme software strategy style tone voice workflowWhether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must.
DivvyHQ
FEBRUARY 27, 2020
Content Management Content Marketing Content Strategy Tips & How-Tos audience blog blogging buyer personas collaboration consistency content creation customer engagement guidelines ideas ideation management marketing mission persona planning platform process process costs production quality ROI sme software strategy style tone voice workflowWhether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must.
DivvyHQ
FEBRUARY 18, 2020
Content Marketing Content Planning Content Strategy Tips & How-Tos authority calendar case study collaboration content credibility data in-depth marketing planning platform sme strategy topics trust word countEvery brand wants to gain its customers' trust. Content marketing is undoubtedly one of the best ways to do that, but if your content frequently only scratches the surface of a problem, you may never plant the seed in new visitors.
DivvyHQ
FEBRUARY 6, 2020
Content Marketing Content Planning Tips & How-Tos agile analytics calendar content editorial calendar flexibility insights metrics planning platform sme software workflowAlthough the publishing purists preach consistency in your publishing frequency, we all know how important it is to be nimble in content marketing. Things happen both inside your company and outside amongst your industry every day.
DivvyHQ
APRIL 9, 2020
Content Marketing Content Planning Content Strategy Tips & How-Tos active voice analytics attention automation buyer personas calendar collaboration content data desires emotion empathy engagement imagery images keywords marketing needs personality plain talk planning platform power words Research sme software strategy tool topics wordsWe talk a lot about leveraging content marketing to fulfill the informational needs of consumers. But what about their emotional needs?
DivvyHQ
APRIL 9, 2020
Content Marketing Content Planning Content Strategy Tips & How-Tos active voice analytics attention automation buyer personas calendar collaboration content data desires emotion empathy engagement imagery images keywords marketing needs personality plain talk planning platform power words Research sme software strategy tool topics wordsWe talk a lot about leveraging content marketing to fulfill the informational needs of consumers. But what about their emotional needs?
Biznology
APRIL 7, 2014
Furthermore, knowledge became so big that no SME knows everything about any subject area. Knowledge on any particular domain is now shared among several SME’s and average people. A side effect of that inefficiency is that corporate SME’s retain enormous power and a substantial burden. At first, this disruption may be perceived as negative by the SME’s affected by it: they may think this change will bring a loss in prestige and career progress.
DivvyHQ
AUGUST 28, 2019
Content Analytics Content Marketing Content Planning Content Strategy Tips & How-Tos analytics archive buyers journey calendar campaign content data editorial gap analysis goals hacks ideas ideation inspiration marketing metrics plan planning prompts repurposing sme subject matter experts visibility workflowDoes content planning bring about anxiety and dread? You're not alone. It’s a challenging exercise that requires structure, brainpower, time and effort.
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