Even if a SME simply needs support writing snappy social media posts, the level of confidence in the partnership is critical. If you do introduce a SME to a copywriter and ask them to work together, the best thing you can do to help them succeed is provide some structure. MORE

It's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Additionally, a SME may not know about marketing language requirements that help your company protect its brand. The writer frees a significant amount of time and brain space for the SME, who only needs to provide useful, clear input and later, clear comments when reviewing the writer's draft. MORE

Customer and SME Relationships. "How long have you been freelancing?" is a question I rarely hear when I am discussing my copywriting services with a potential client. But it's a question you will want to ask any freelance copywriter you hire. The reason? A writer who is experienced in running a business and managing projects as a freelancer can save you time, money, and headaches through more effective project activity and relationships. MORE

Nichole Kelly, President of SME Digital, a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium, a content marketing software company, have helped hundreds of [.] Tweet It’s time to generate revenue. Do you know where your social media is contributing? MORE

I’ve argued before that relevant on-target content is the new driver of engagement for forward thinking B2B marketing (I even co-authored a book on the subject ) and we’ve touched upon examples of company engineers being engaged in corporate blogging here before – but an easier place to start, for you as well as your SME’s, is by capturing the magic on video. Anyone remember the 1980’s movie “ Revenge of the Nerds ”? MORE

Sometimes, an internal SME can act as part of the writing team. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines. Do you want to crank up your content success to a Spinal Tap 11? MORE

So, it's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Additionally, a SME may not know about marketing language requirements that help your company protect its brand. The writer frees a significant amount of time and brain space for the SME, who only needs to provide useful, clear input and later, clear comments when reviewing the writer's draft. MORE

So, it's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Additionally, a SME may not know about marketing language requirements that help your company protect its brand. MORE

Top 10 ways to be a good SME. This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper. Tips to pass along to your engineers and product managers for providing helpful input for a white paper project. MORE

SME Interviews. While a marketing overview provides the foundation, SME interviews allow content marketers to immerse themselves in material necessary for writing SEO-specific material related to complex solutions. One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. MORE

SME businesses are a passion of mine. But before I go on, let’s be careful with that label of ‘SME’. The post Report: The Ambitious SME appeared first on Circle Research - B2B market research company I founded one (Circle!) and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. Even if we exclude sole traders, there are still more than one million SMEs in the UK alone. MORE

© All Rights Reserved I-5 Design and Manufacturer. This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . MORE

If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? If these non-SME topics are important to you, then open up a private account to separate your company or personal brand! Do you have another SME tip to add to this list? MORE

So, what makes an SME thrive on social media? Make sure you "get it" and become another of the SME social media success stories. You don't need to be a big name brand with a six figure marketing budget to make social media work. MORE

Furthermore, knowledge became so big that no SME knows everything about any subject area. Knowledge on any particular domain is now shared among several SME’s and average people. (Photo credit: Wikipedia). Outside our workplace, we became accustomed to easy access to information. MORE

Below are some highlights and if you’re interested in delving further, PowerPoint charts of the findings – at an overall level and exploring differences by SME size and sector – can be downloaded here: SME marketing channel preferences. Differences by SME size. With segmentation in mind, how do channel preferences differ by size of SME? However, it appears that the larger end of the SME market tends to consume more channels. There are 1.3 MORE

As one Senior VP of Sales and Markerting in IT pointed out to me recently: “I am almost afraid to admit that we may have taken the SME (my notation: some executives refer to SMB as SME – small and mid-size enterprises) businesses for granted all these years. MORE

Content Marketing Industrial Blogs Industrial Marketing Blog Search Engine Optimization (SEO) Industrial Marketing SME Subject Matter Experts My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. MORE

Over the past several years, we have been hearing more and more about the topic of marketing automation. So what exactly is it? MORE

Tip #3: Interview an SME and upload the transcript. Writing a 1,500-word blog post can take hours, especially if your SME doesn’t regularly write posts. Are you the SME? Sometimes, you need good content, and fast. MORE

Top 10 ways to be a good SME. This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper. Tips to pass along to your engineers and product managers for providing helpful input for a white paper project. MORE

Know Your SME appeared first on Marketing Insider Group. Thought leadership can help you shorten your sales cycle and lend credibility to your brand. And research shows that B2B leaders are paying attention. Nearly half of the C-suite says they vet an organization by its thought leadership and 81% say their trust increases after engaging with thought leadership content. Our clients have had similar […]. The post The Secret to Creating the Best Thought Leadership? MORE

The call was from a data centre “ specialising in the SME segment ”. Put another way, there is no such thing as the SME segment. The data centre should have used “SME&# only as a starting point to narrow the focus from all businesses. Sage, I suspect, began by recognising that the SME market is diverse and narrowed it down based on attitude and behaviour. Last week I was invited to join The Network of Aspiring Woman, Birmingham Group. I was tempted. MORE

While a keen SME will agree in principle to the idea of contributing a blog post here and a whitepaper there, their (presumably already stretched) bandwidth will dictate how able they are to complete a content asset within a specified timeline. So, you know you need to generate leads. MORE

To clarify, when I say “content interviews,” I am talking about one of two things: Formal interview: Q&A with an SME that can serve as its own post or be used in excerpted form to explore a broader theme (Ann Smarty has some great tips for maximizing the value of these types of interviews). MORE

Over the past 7 years has worked with dozens of SME’s and agencies. Guest post by Toby Dean. The Internet literally has no boundaries. MORE

With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. SME : Subject Matter Expert. Some days B2B marketing discussions seem more like a reading of alphabet soup. MORE

For example, reach out to a subject-matter expert (SME) on the topic to set up a brief conversation or interview around the topic at hand. When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. There are numerous tips and strategies that can help B2B content writers be more effective and efficient. MORE

Customer and SME Relationships. "How long have you been freelancing?" is a question I rarely hear when I am discussing my copywriting services with a potential client. But it's a question you will want to ask any freelance copywriter you hire. The reason? A writer who is experienced in running a business and managing projects as a freelancer can save you time, money, and headaches through more effective project activity and relationships. MORE

© All Rights Reserved Peter Schofield. This is part 2 of a series on the challenge of targeting SMB markets and how the use of buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . In the first article of this series, we visited two new realities. MORE

So, what makes an SME thrive on social media? Make sure you "get it" and become another of the SME social media success stories. You don''t need to be a big name brand with a six figure marketing budget to make social media work. MORE

As content marketers aim for these goals, one ingredient can distinguish popular content from something that barely gets noticed: the input of a subject matter expert (SME). It’s not a stretch to say an SME will offer immense benefits to a content project. MORE

To reap the benefits of a thought leadership program you must have SME’s that are recognized outside of your company. Interaction with SME’s in social media improves the ability to communicate key thought leadership ideas. MORE

If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? Well, yes and no. He is an expert. However, the expertise is going to waste. There are many ways to unleash your subject matter expertise with social media. MORE

So, let’s go to the world of disaster recovery for a minute and I will walk you through how to prepare for the thirty minute SME interview. I send these questions over to the SME at least two days in advance. MORE

Over the past seven years he has worked with dozens of SME’s in both an agency and freelance capacity. Guest post by Adam Chapman. Usually, we try to plan through prediction. Thinking about future, we craft a strategy to proceed based on our expectations. MORE

At a recent event of ours, Under the Influence , Philip Trippenbach , Head of Influencer at Edelman, shared his thoughts on this topic and said: “If you’re an SME and you make candles, why would it be good for Zoella to have your candles in her videos? MORE

Here’s one example of how the credibility game is played: At considerable expense, a PR firm will earn their client a spot as a Subject Matter Expert (SME) on a respected journalist’s list of sources, which may eventually yield a relevant quote in a published story. MORE

Furthermore, knowledge became so big that no SME knows everything about any subject area. Knowledge on any particular domain is now shared among several SME’s and average people. (Photo credit: Wikipedia). Outside our workplace, we became accustomed to easy access to information. MORE

But as an SME, there are several things you can do to make everyone's job easier and create a more collaborative and productive relationship with a writer. Here are my top ten ways to be a good SME: . MORE