Navigate the Channel

SEPTEMBER 19, 2023

The world of search marketing is constantly evolving, and 2023 promises to be an exciting year for digital marketers. In this article, we will delve into the trends and strategies that will define search marketing in the coming year.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

ClearVoice

MAY 26, 2023

Additionally, there are more opportunities to include keyword target variations in longer pieces, which can help the content rank for a range of search terms. Depending on your audience and goals, the ideal article length will vary. Instead, focus on your audience’s search intent. What are they looking for?

Content Marketing 105

Content Marketing Content Advertising Agencies Paid Search Agency 105

ClearVoice

JUNE 17, 2022

Writing blog articles is both an art form and a science. By the time you finish this article, you will have a more solid understanding of what your blog architecture needs to be, why it’s paramount to focus on specific audience segments, and how developing long-form content can be an excellent addition to your marketing strategies.

Traffic 96

Traffic Tips Psychographics FAQ 96

BuzzSumo

AUGUST 17, 2021

In many cases headlines are the thing that is shared rather than the article. To help answer this question we analyzed 100 million article headlines. Explainer articles promise you an extra nugget of insight. While some individual articles did well, the average Facebook engagement was very low. So you knew that.

Best Practices 145

Best Practices Viral Marketing Domain Sample 145

Top Rank Marketing

OCTOBER 27, 2023

Which Core B2B Marketing Responsibilities Have Most Increased in Importance? MarketingCharts Are Marketers Equipped to Build Trust for the Long Term? Social Media Today YouTube Q3 Ad Sales Jump 12.5% percent, with Google’s Cloud segment having seen revenue rise by 22.5 percent, Alphabet announced recently.

Trust Marketing 108

Trust Marketing Marketing Report B2B Marketing B2B 108

Webbiquity

MARCH 13, 2019

Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). He actually said to me, “No one searches at Google for a recruiting firm.” They Buy Much Faster. Inbound Leads.”

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Zoominfo

JANUARY 21, 2019

Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Today, we bring this series to a close with the final installment– for marketers, of course. So whether you’re here to take a walk down memory lane with us, or you’re simply searching for new marketing content, you’ve come to the right place.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Content Standard

MARCH 7, 2023

Search engines are one of the rare online tools that appeal to virtually all demographics, and they’re firmly cemented into our digitally connected culture. So, you better believe that the advent of generative AI-powered search engines has materialized a hype train of unprecedented proportions. Not to mention paid search ads.

Marketing AI 102

Marketing AI Paid Content Search Marketing Paid Search Agency 102

Search Engine Journal

NOVEMBER 4, 2021

Write, publish, and share great SEO articles to reach more users and drive traffic to your website. The post How To Use Article Marketing To Improve SEO And Drive More Traffic appeared first on Search Engine Journal. Here are 9 steps to make it happen.

Traffic 130

Traffic SEO Search Marketing Marketing 130

BenchmarkONE

OCTOBER 8, 2020

Yes, you can actually implement strategies that will, over time, increase your search engine optimization and make your website rank higher in Google search results. . To help you get started, I pulled 14 of our blog articles that share SEO tips and tricks and put them right here for you to dig into. Voice search is the future.

SEO 110

SEO Advertising Agencies Paid Search Agency Lead Scoring 110

KoMarketing Associates

DECEMBER 20, 2018

Our team is constantly collaborating and sharing resources they find valuable and even critical to client programs and digital marketing in general. There were a lot of updates and fluctuations this year in search and of course, there was speculation and analysis of what those changes meant. Sure looks like. From Andrea Cruz.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

CopyBlogger

SEPTEMBER 12, 2023

The line between SEO and content marketing is blurry. Continue Reading The post SEO and Content Marketing: 3 Steps to Attract More People to Your Next Article appeared first on Copyblogger. They’re clearly different, but where one stops and the other begins.

SEO 92

SEO Content Marketing Content Marketing 92

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. How to Create Content People Actually Search For. This post outlines the factors you need to consider to produce relevant content people are actually searching for.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

ClearVoice

JUNE 10, 2020

What can you learn from ~25 million bylined articles? In December 2019, our colleagues at SEMrush published a study on “ The Anatomy of Top Performing Articles.” And after they analyzed the engagement rates on 700,000+ articles on a series of factors, one set of their key takeaways centered on article length. The results?

Studies 101

Studies Trends Lead Scoring Lead Ranking 101

Adobe Experience Cloud Blog

SEPTEMBER 6, 2018

Content marketers have so many questions and hesitations during their day. All of these questions and more are on a content marketing professional’s mind every day. SEMrush has analyzed more than 6,000 articles using the SEO Writing Assistant tool to determine the preferences of content gurus. Is this blog long enough?

SEO 133

SEO Content Marketing SERP Case Studies 133

KoMarketing Associates

DECEMBER 22, 2015

Here is a look back at some of our favorite blog posts and articles from 2015. The article from SEER showcases how a #1 ranking only generated a 5% CTR and while that was still a large amount of traffic, it wasn’t the CTR they assumed. Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% of Digital Market.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

Webbiquity

OCTOBER 21, 2022

Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. Contributed post.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

Content4Demand

FEBRUARY 2, 2021

Not every marketing message can be condensed to 140 characters. LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. Craft Your LinkedIn Article.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. How to Create Content People Actually Search For. This post outlines the factors you need to consider to produce relevant content people are actually searching for.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Parse.ly

JANUARY 23, 2023

Ask three different marketers what the best word count is for an article, blog post, or web page and you may get three different answers. If Search Engine Results Pages (SERPs) are more your speed, don’t stop writing until you’ve written at least 2,000 words. Even better, survey your target market.

Paid Content 52

Paid Content Content Analytics Thought Leadership 52

Digilant

MARCH 7, 2023

We’re in the midst of a revolution in how we search for information. Rather than typing out a question, people are turning more and more to voice searches. This new trend stems from three primary sources: Voice search is faster than typing. Surprisingly, even voice search results might be faster than typed searches.

Search Marketing 52

Search Marketing Trends SEO Campaigns 52

Albacross

APRIL 23, 2019

Inbound marketing if done right can bring a lot of passive income to your business. Unlike traditional marketing methods, you do not need to spend a lot of money to reach out to the people that are not even in your target market. Many corporations are enjoying the tremendous power of inbound marketing.

Inbound Marketing 94

Inbound Marketing Traffic Search Marketing Tactics 94

Scoop.it

DECEMBER 8, 2020

Finding great content published by others to share with your audience might involve less work than actually writing and publishing a steady flow of fresh, original articles, but that doesn’t mean content curation is a mindless activity. Sometimes, you read an article, and a paragraph just jumps out at you and whacks you over the head.

Curation 93

Curation Social Media Custom Publishing Work Management 93

Launch Marketing

JULY 28, 2021

“Alexa, tell me what trends will take over content marketing this year.” “Hey Hey Siri, what should we focus on for our content marketing efforts this year?” Google, tell me what the content marketing landscape looks like.”. With buyer expectations on the rise, its essential to elevate content marketing tactics.

Search Marketing 83

Search Marketing Optimization Content Marketing Tips 83

Stevens & Tate

MARCH 25, 2020

Search marketing is constantly evolving, requiring businesses to adapt their digital marketing tactics accordingly or risk falling behind. Over the past few years, we are all becoming accustomed to the rise of voice search; however, visual search is advancing in leaps and bounds as well. What is Visual Search?

Search Marketing 69

Search Marketing Mobile Marketing Marketing & Strategy Paid Search Agency 69

Biznology

NOVEMBER 28, 2017

I love these end-of-year articles and so do you. Here are the top-10 most popular articles of all time based on a 30-day sampling via Google Analytics. I am sure you’ve missed most of these as the 80% of the traffic to the below articles are thanks to organic search , primarily via Google. Like this post?

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

KoMarketing Associates

JULY 1, 2016

One of the best things about working in search marketing is having the opportunity to connect with other SEOs in person and share best practices, challenges faced, and lessons learned. Here’s a look at some of our key takeaways from the SEJ Summit in Chicago this past week: Matt Diehl, Director of Online Marketing.

Search Marketing 123

Search Marketing Peer-to-peer Work Management Marketing Management 123

KoMarketing Associates

JULY 27, 2016

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. Despite the incredible potential, China is a unique market, and many companies lack the knowledge and expertise necessary to succeed in online marketing in China. As of December 2015, 33.8%

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And who can blame them?

Merchandising 105

Merchandising Marketing Analytics Tools Conversion Lead Ranking 105

SalesIntel

AUGUST 7, 2023

In a nutshell, voice search is a feature that enables users to use voice commands to find something on the Internet, website, or app. For these busy consumers, voice search is becoming an effortless way to access information quicker and more efficiently. So B2B marketers should start adapting to this change ASAP.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

KoMarketing Associates

SEPTEMBER 22, 2016

In a previous blog, we mentioned that there are many search engine options in China. Similarly, many keyword research tools that western marketers use do not function at all for search engines in China. The Dropdown Keyword Suggestions and Related Search. These are the related terms that people search most often.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

Contently

JUNE 29, 2017

So, how do you—or others—use article content to influence leads in the B2B process? You’re marketing team should already have these, and if not, get working on it! The top of the funnel might require articles, videos, and research papers. Articles can absolutely be the first touchpoint with a prospect.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools in content marketing and SEO.

Marketing AI 271

Marketing AI Webinar Metrics Content Marketing Planning 271

Marketing Insider Group

JANUARY 29, 2024

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. Now, we all know AI isn’t a cure-all for every marketing challenge. We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy.

Copywriting 224

Copywriting Optimization Marketing AI FAQ 224

Convince & Convert

MARCH 7, 2016

Search marketing done right lands your site the first listing on Google or Bing results, but the consequences of search done wrong are much, much worse: In January 2016, the founder of a search agency in Texas was sentenced to 37 months in federal prison for his shady practices. The search industry changes quickly.

Search Marketing 108

Search Marketing Paid Search Agency Advertising Agencies Ethics 108

KoMarketing Associates

JUNE 30, 2016

One of the best things about working in search marketing is having the opportunity to connect with other SEOs in person and share best practices, challenges faced, and lessons learned. Here’s a look at some of our key takeaways from the SEJ Summit: Matt Diehl, Director of Online Marketing. Pay Attention to AMP.

Search Marketing 120

Search Marketing Peer-to-peer Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 30, 2014

But our broader online marketing community helps drive our determination for success and provide inspiration to work harder. Here is a look back at some of the articles and blog posts that influenced our team members this past year. Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us. From Casie Gillette.

Online Marketing 120

Online Marketing Peer-to-peer Curation Marketing & Strategy 120