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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. 25 Best Marketing Articles No time to sift through Google SERPs?

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8 Advanced Google Search Tips To Optimize Your Web and Content Marketing

Marketing Insider Group

No matter what tools you have, you probably do a lot of your marketing research on good old Google. The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. That’s the reason you need advanced Google search strategies.


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Article Vs. Blog: A ClearVoice Comparison


Articles and blog posts may seem similar when it comes to content marketing, but they have some key differences in format, style, and purpose. Blog: The Breakdown Let’s dive into the differences between articles and blogs to understand better which format will best suit your content goals and resonate with your target audience.

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Top Search Engine Marketing Benefits Explored

Go Beyond SEO

Exploring search engine marketing benefits is what you need to gain insight. SEM has many benefits for your digital marketing. In this article, we’ll explore SEM and its benefits for digital marketing. In this article, we’ll explore SEM and its benefits for digital marketing.

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20 Useful Google Search Operators for Content Marketers [Cheat Sheet & Use Cases]


Do you want to learn how to use Google search operators to improve your content marketing research? Advanced operators help you fine-tune your Google search queries, speeding up your research and making your job a lot easier. In this post, I’ll discuss how I use Google search operators to help me accomplish these tasks.

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Why we care about search marketing


Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. Search is a huge component of digital marketing and ecommerce. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing.

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Search Marketing Strategy | Treat Search Marketing Like a Macroeconomy

Adobe Experience Cloud Blog

The search marketing industry is built to run like a macroeconomy. Search results are resources. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . As search marketers, we must assume that users on the internet are also rational. .