Marketing Insider Group

JULY 15, 2024

How we present and consume information is changing, and it’s up to marketing professionals to keep up with the trends. Content design is a relatively new concept that’s becoming vital to your marketing strategy as you look for ways to attract an audience. It ensures that every piece of content engages its intended viewers.

Design 314

Design Content Long Tail Marketing Keywords 314

Marketing Insider Group

JANUARY 8, 2025

This article explores how native advertising is changing digital marketing and delivering measurable results for businesses of all sizes. Search engines like Google feature promoted search results that align with organic listings. Businesses see measurable results, from increased traffic to higher conversions.

Paid Content 286

Paid Content Advertisements Advertising Ethics 286

Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. However, 72% of marketers don’t track the return they’re gaining through this channel.

Advertising Benchmark 301

Advertising Benchmark Content Marketing Lead Scoring Lead Ranking 301

Marketing Insider Group

SEPTEMBER 25, 2023

Google’s gearing up to redefine how we experience search. Through its testing of the Search Generative Experience (SGE) and other AI advancements, Google is championing a more interactive and natural search process. What is Google’s Search Generative Experience? Google’s Search Generative Experience.

Marketing AI 313

Marketing AI Search Marketing Content Marketing Generation 313

Marketing Insider Group

FEBRUARY 17, 2025

They are longer, more specific search phrases, such as “best organic coffee for cold brew,” compared to broad short-tail keywords like “coffee.” ” While they might have lower search volumes, they do a better job of connecting with highly targeted audiences. Why Are Long-Tail Keywords Important in SEO?

Long Tail Marketing 256

Long Tail Marketing Keywords SEO Marketing & Strategy 256

Marketing Insider Group

SEPTEMBER 2, 2024

Content marketing is more than just creating and sharing engaging content; it’s about connecting with your audience in meaningful ways that inspire action and foster loyalty. Implementing a content marketing test or two helps you uncover insights that lead to higher engagement, better conversions, and a stronger competitive edge.

Content Marketing 315

Content Marketing Marketing Analytics Tools Click Rate Content 315

Marketing Insider Group

MAY 24, 2023

No matter what tools you have, you probably do a lot of your marketing research on good old Google. The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. That’s the reason you need advanced Google search strategies.

Search Marketing 351

Search Marketing Google Tips Optimization 351

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. Quick Takeaways Blog writing attracts organic traffic by addressing audience questions and optimizing for search engines, boosting visibility and engagement.

Inbound Marketing 298

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 298

Marketing Insider Group

DECEMBER 16, 2024

Conducting an SEO competitor analysis gives you a strategic view of how your competitors are getting their search engine rankings. Direct Competitors: Look for companies offering similar products or services in your geographical market or industry niche. This step can reveal keyword opportunities you may not have considered.

Analysis 245

Analysis SEO Tools Domain 245

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Paid Search Agency 312

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 312

Marketing Insider Group

DECEMBER 2, 2024

One factor that plays a huge role in search engine optimization (SEO) is the use of high-quality backlinks. These inbound links from other websites signal to search engines that your content is valuable and trustworthy, leading to better rankings and visibility. Backlinks Matter.

High Quality Lead 278

High Quality Lead SEO Lead Scoring Lead Ranking 278

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. That’s where a digital marketing checklist becomes your best ally. SEO Digital Marketing Checklist Image Source 1.

Paid Content 303

Paid Content Planning Work Management PPC 303

Marketing Insider Group

FEBRUARY 4, 2025

Search engine optimization evolves rapidly, influenced by advancements in technology, user behavior, and search engine updates. Quick Takeaways Voice search optimization is reshaping the way users interact with content. User experience (UX) directly affects search visibility and engagement.

Marketing AI 245

Marketing AI Trends SEO Dwell 245

Marketing Insider Group

AUGUST 14, 2024

This article looks at the world of social media subscriptions, exploring their benefits and drawbacks. Quick Takeaways Social media subscriptions provide access to advanced analytics and marketing tools, offering businesses deeper insights into audience behavior and more effective advertising options.

Paid Content 322

Paid Content Social Media Media Lead Ranking 322

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

Paid Search Agency 314

Paid Search Agency Content Marketing Companies Planning 314

Marketing Insider Group

NOVEMBER 19, 2024

Creating a website that is not only visually appealing but also optimized for search engines is huge for reaching new audiences. SEO-friendly website design brings together visual appeal and search engine function, helping you rank well while delivering an excellent user experience.

Design 237

Design SEO Lead Scoring Lead Ranking 237

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue.

Social Media 298

Social Media Social Marketing B2B Marketing Marketing Strategy 298

Marketing Insider Group

AUGUST 12, 2024

There are so many better ways to spend your marketing budget and time. Tools like Google Keyword Planner can help you understand what potential readers are searching for online. As you use these tools, try looking for keywords that are relevant to your brand but also have a high search volume.

Content 316

Content Marketing Budget Creation Terms and Conditions Marketing Budget 316

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Image source Keyword Research and SEO Alignment Keywords are the bridge between what your audience searches for and the content you provide. Research search terms that align with your audience’s needs and integrate them naturally into your topics.

Webinar Metrics 260

Webinar Metrics Ad Building Marketing & Strategy B2B Thought Leadership 260

Marketing Insider Group

DECEMBER 4, 2024

Content recycling strategies take the valuable information from older posts and present it in a way that appeals to fresh audiences, helping maintain relevance in a constantly evolving market. Identify articles that have led to user engagement or conversions. Podcasts: Use text-based articles as scripts for podcast episodes.

Content 189

Content Lead Ranking Lead Scoring Statistics 189

Marketing Insider Group

MARCH 17, 2025

Every search, click, and bounce tells a story. Organic search traffic shows whether Google sends visitors or if rankings need work. Analytics tools break this down further, showing which search engines drive traffic, what percentage comes from social media, and whether paid campaigns steal the show.

Analytics 191

Analytics SEO Marketing & Strategy Lead Scoring 191

Marketing Insider Group

MARCH 3, 2025

Content marketing turns website visitors into loyal customers, but a scattered approach wastes effort. Consistency strengthens authority and improves search rankings. Awareness: Drawing in the Right Audience People searching for answers often start with broad questions. Search-friendly blog posts ensure visibility.

Top of Funnel 256

Top of Funnel Marketing Funnels Content Marketing Ad Building 256

Marketing Insider Group

OCTOBER 23, 2024

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. It’s revolutionizing the way brands connect, personalize, and optimize their marketing efforts.

Marketing AI 182

Marketing AI Paid Content Social Media Social Marketing 182

Marketing Insider Group

DECEMBER 30, 2024

Search engine optimization (SEO) and social media are part of this puzzle because you can use them to connect with your audience. SEO enhances your website’s visibility on search engines, making it easier for your audience to find you. These backlinks are ranking factors for search engines.

Social Media 173

Social Media Planning SEO Media 173

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Paid Content 173

Paid Content Advertising Agencies Advertisements Advertising 173

Webbiquity

MARCH 31, 2025

Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. By consistently addressing core pain points, Sprout Social fosters trust and positions itself as an authority in social media marketing.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

WordAgents

APRIL 10, 2025

B2B companies often face a budget split: invest in SEO content marketing or run paid ads to fill the pipeline fast. This article will examine how the numbers play out over time. Go Deeper: Content Planning vs. Reactive Publishing: The Data-Backed Difference SEO Content Marketing Costs in B2B B2B SEO content isnt cheap.

Cost per Acquisition 195

Cost per Acquisition Cost per Lead Paid Search Agency SEO 195

Marketing Insider Group

SEPTEMBER 24, 2024

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. If you’ve ever wondered how to become a good social media marketer, the answer lies in developing specific characteristics that set successful marketers apart.

Social Marketing 195

Social Marketing Planning Work Management Marketing Analytics Tools 195

Marketing Insider Group

JANUARY 6, 2025

If you have a product you want to sell, you will likely need to devise a strategy to market and advertise it. However, if you’re relatively new to the world of marketing, you may not know where to begin with a product marketing strategy. This guide will cover some of the most important fundamentals for marketing a product.

Product 173

Product Cross-Selling Marketing & Strategy Price 173

Marketing Insider Group

APRIL 15, 2025

Modern marketing isnt really about getting clicks anymoreits about strategically guiding potential customers through every stage of the buying journey. Full-funnel marketing. Lets jump in to discuss what full-funnel marketing is and how to use it effectively. Whats one way to achieve that?

Paid Content 162

Paid Content Funnel Advertising Top of Funnel Marketing Funnels 162

Martech

OCTOBER 31, 2024

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. Organic search remains a key touchpoint in many customer journeys. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. However, the digital landscape and consumer behavior are evolving.

Marketing AI 116

Marketing AI Analytics Marketing Management Transparency 116

Contently

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.

Linkedin 147

Linkedin Marketing AI Examples B2B Thought Leadership 147

Martech

FEBRUARY 11, 2025

Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties theyre becoming essential to the buying journey. This shift fundamentally changes how tech buyers evaluate SaaS brands, making AI-powered search critical in vendor visibility and sales conversions. What is ChatGPT search?

Marketing AI 134

Marketing AI B2B Buyer's Journey Vendors 134

SmartBrief - Marketing

NOVEMBER 13, 2024

Building links and mentions of your business on the web helps attract traffic from search engines and the sites that link to you. In this article, we’ll share the five most useful B2B link-building strategies and explain how to use them for your business. These articles contain lists of the best products, services or agencies.

Link Building 116

Link Building Ad Building Marketing & Strategy B2B 116

Trade Press Services Newsletter

MARCH 6, 2025

With recent news of widespread layoffs and rapid advancements in AI, keeping your resume up-to-date and enhanced for the modern job search has never been more critical. Whether it’s proficiency in programming languages, data analysis tools, or digital marketing platforms, make sure to emphasize your tech-savviness on your resume.

Optimization 243

Optimization Work Management Lead Ranking Marketing Management 243

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Brand Identity 129

Brand Identity Branding Top of Funnel Best Practices 129

Marketing Insider Group

AUGUST 5, 2024

Over the past couple of years, bloggers, search optimizers, and marketers have tried to harness the power of generative AI for creating content and promoting themselves. On top of that, good content is important for building authority in the eyes of search engines. Why is this the case?

Content 182

Content Opinions User-Generated Content Blogger 182