Lead Related Topics 
SendX
OCTOBER 23, 2024
Email marketing remains a cornerstone for generating high-quality leads in today's fast-paced digital landscape. In this comprehensive guide, we will explore ten actionable email marketing lead-generation strategies designed to attract, engage, and convert your audience.
Vision Edge Marketing
NOVEMBER 11, 2024
On the other hand, employees bogged down by massive activity may feel overwhelmed and disconnected, leading to burnout and disengagement. Despite these efforts, Blockbuster failed to recognize the shift in customer behavior toward digital streaming, ultimately leading to its downfall.
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The Point
DECEMBER 30, 2024
When the sales team needs help boosting pipeline, the request of marketing is usually either: 1) more leads, or 2) better leads, or 3) a combination of the two. However, if demand generation isnt producing the number of opportunities that the company needs, simply ramping up leads at the top of the funnel isnt always the solution.
Webbiquity
DECEMBER 19, 2024
Companies rely on a variety of metrics to help them see how sales and marketing produce financial benefits for the organization, whether the goal is to increase leads (which marketing controls) or sales (which relies on sales-marketing alignment ). Using CPL for assessing the efficacy of a campaign is important for analyzing lead generation.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
With a solid data foundation and intent-driven plays, your teams can support potential buyers throughout their entire customer journey — and a better journey leads to greater sales! . 🚀 With reliable intent data integrated into their playbooks, sales reps can quickly find ready buyers looking for your products.
Zoominfo
NOVEMBER 18, 2024
Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Here are some of the benefits: Lead Generation : Detailed visitor data can improve lead quality and conversion rates.
sagefrog
JANUARY 13, 2025
Whether youre a startup offering innovative software or an established IT services provider, finding the right leads is essential to building meaningful relationships that drive long-term success. By focusing on lead quality, companies can optimize resources, improve ROI, and build stronger pipelines.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Save your seat today! 📆 April 17th, 2025 at 9:30 AM PDT, 12:30 PM EDT, 5:30 PM BST
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Ever wondered why sales and marketing teams often struggle to collaborate effectively? Enter Account-Based Marketing (ABM).
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads. In this webinar, you will learn: The fundamentals of effective lead generation.
Speaker: Dawn Colossi, CMO, FocusVision
We were measured by the number of leads we generate. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement.
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Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.
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Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act. Get the free guide.
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Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.
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How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.
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