KoMarketing Associates

NOVEMBER 18, 2020

Whether it’s completely changing the messaging of a campaign, or simply figuring out how to work from home, the challenges have been real. In a year where some ad platforms have made life harder (I’m looking at you Google ), I’d like to send a big thank you to the company that has been making strides to improve advertising in 2020: LinkedIn.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

Webbiquity

SEPTEMBER 14, 2021

Countless articles, unscientific LinkedIn polls, and blog posts have speculated about what the future of work will look like: how will in-the-office, hybrid, and remote work be mixed? More People Will Work Remotely (But Offices Won’t be Empty). Where You Stand on Remote Work Depends on Where You Sit. ” Hmm.

Work Management 304

Work Management Research Marketing Management Paid Search Agency 304

Marketing Insider Group

DECEMBER 9, 2019

You can then leverage this to build upon a strategy that’s already working well. What integration means is that all aspects of content marketing are working together from PR to social media to email marketing. Each piece of your content marketing works to reinforce this message, as well.

Marketing & Strategy 296

Marketing & Strategy Marketing Strategy Content Marketing Planning 296

Marketing Insider Group

NOVEMBER 12, 2019

By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Sustainability and corporate responsibility will be key for events run in 2020 and the foreseeable future. 2020 may be the year we say goodbye to a culture of “hustle and grind”. Quick Takeaways.

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Heinz Marketing

DECEMBER 9, 2020

This is why I rate 2020 as one of the best teachers: Optimizing resources: I’ve seen organizations making the best use of their resources. Working remotely: Though not possible for a lot of industries and organizations, a lot of companies have adapted to working remotely. They were working just as hard before, as well.

Lock-In 141

Lock-In Paid Search Agency Budget Programs Cost 141

Zoominfo

NOVEMBER 3, 2020

In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. 2020: The year of product expansion? Figure 2 : Mentions of “product launch” remain steady in 2020, with a notable jump seen at the beginning of the pandemic Source: ZoomInfo.

Cross-Selling 162

Cross-Selling Marketing Analytics Tools Zoominfo Loyalty 162

Buffer

FEBRUARY 18, 2021

In March and April of 2020, work and life as we knew it was changing. I especially wanted to hear from parents about what could help them as many schools were shutting down and partners or spouses were also required to work from home. Now, we’re continuing four-day work weeks for the foreseeable future. The results?

Work Management 97

Work Management Lead Ranking Customer Surveys Guidelines 97

Biznology

JANUARY 24, 2020

“From friendships to salary negotiations, 2020 can be the year you conquer work and your career. Mary: “I showed folks how two-sided printing works. In this powerful, moving talk, she shares her philosophy for working on the projects that matter to her most — while letting courage and fear coexist.”

Consulting 129

Consulting Peer-to-peer Curation Press 129

Hubspot

MARCH 12, 2020

In 2020, workplaces are embracing remote work options more than ever before. This is definitely apparent at HubSpot, where we have a quickly growing fleet of more than 300 full-time remote employees as well as partial remote options for those who work in our offices. 40 Remote Work Stats to Know in 2020.

Stats 101

Stats Work Management Hubspot Analytics 101

Biznology

FEBRUARY 10, 2021

We’re sure that everyone is happy and relieved that 2020 is over, but what will the new year bring? The post 2020 Reflections, Predictions and Prognostications appeared first on Biznology. Welcome to 2021! Below are a few predictions from Biznology contributor Bruce McKenzie. More competitive digital selling.

Paid Search Agency 129

Paid Search Agency Consulting Demand Video Marketing 129

Martech Advisor

FEBRUARY 6, 2020

After comparing our internal data analysis from 2019 to the publicly announced platform updates for 2020, we have come up with the following predictions and practices that can help marketers hack the next generation of “The Algorithm” and set themselves up for success. Learn More: Five Social Media Marketing Predictions for 2020.

User-Generated Content 108

User-Generated Content ROI Social Media Loyalty 108

ConvertKit

MAY 13, 2020

How the Instagram algorithm works in 2020. Does the Instagram algorithm actually work? Seven tips to make the Instagram algorithm work for your business. For a long time, Instagram has kept how the algorithm works a secret. How the Instagram algorithm works in 2020. Jump ahead. Let's dive in.

User-Generated Content 78

User-Generated Content Tips Differentiation Video Marketing 78

ClickZ

DECEMBER 8, 2020

30-second summary: ClickZ’s quarterly advisory board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. 1: Data driven analytical teams that work remotely struggle with creativity. 3: Brands with a solid ecommerce and digital foundations did well in 2020.

Planning 137

Planning Digital Transformation eCommerce Amazon 137

Biznology

JANUARY 7, 2021

For those working in internal comms, it’s been nothing short of a rollercoaster, personally and professionally. The post Episode #51: Our Best IC Expert Advice From 2020 appeared first on Biznology. What a crazy year!

Best Practices 177

Best Practices Design Personalization Consulting 177

Adobe Experience Cloud Blog

DECEMBER 17, 2019

However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020. Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Oktopost

JANUARY 6, 2021

Here you will find a summary of our latest webinar “From the Experts: 2020 Year in Review” hosted with our good friend Shannon Seastead, Sr. What Was the Biggest Impact Covid Had on Our 2020 Plans? In 2020, unless mobile numbers were provided, we had to rely on digital means of communication.

Digital Transformation 107

Digital Transformation Webinar Metrics Social Media Planning 107

Biznology

JANUARY 8, 2020

It’s hard to believe that we’re already in 2020—That means it’s time to predict what the new year will have in store for us! 10 years out, no more Glassdoor, no more striving for work-life ‘balance” and burnout plaguing the workforce. Happy New year! Below are a few predictions from Consultant Collective members.

Marketing AI 145

Marketing AI Buzz Transparency Opinions 145

Biznology

FEBRUARY 4, 2021

Dana Look-Arimoto and NEWdOG Media|1/28/2021Season 1, Episode 23 – Look back at the year that was: 2020! 23 – BEST OF SETTLE SMARTER 2020 appeared first on Biznology. Interview excerpts feature some wonderful wisdom for tough times! EPISODE LINKS: Purchase Dana’s latest book and everything else! Take the Quiz.

Best Practices 152

Best Practices Linkedin Twitter Purchase 152

Sprout Social

AUGUST 25, 2020

At the end of 2017, Twitter decided to work on a new verification program to improve the overall process and ensure verified accounts met their new guidelines. We have paused all general verifications while we work and will report back soon. In 2016, Twitter saw the need to enhance their election integrity work. Health experts.

Twitter 139

Twitter Ideal Customer Profiles Profiling Guidelines 139

Adobe Experience Cloud Blog

DECEMBER 11, 2019

To better understand the priorities of B2B companies in 2020, our CMO by Adobe team reached out to some B2B experts and asked: “What is your team’s big bet in 2020?”. Trust and transparency, 5G and time to purchase will dictate success in 2020. . Do you want to have a better understanding of what else will boom in 2020?

B2B Thought Leadership 120

B2B Thought Leadership Enterprise Management Thought Leadership CMO 120

Sprout Social

JANUARY 16, 2020

How does viral marketing work, though? That’s how viral marketing works. As highlighted in our list of 2020 social media trends , marketers are looking for a concrete ROI from their time spent on social media. From there, you can start to build future campaigns based on what’s working and gotten shared in the past.

Viral Marketing 108

Viral Marketing Work Management Planning Paid Search Agency 108

The Marketing Blender

DECEMBER 16, 2019

See Our Work. Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. We’ve sorted out the passing fads so you can focus on the top four trends that will transform business in 2020. 2020 B2B Marketing Trend #1: Email Marketing and Automation. Our Services. Who We Are.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Sprout Social

AUGUST 10, 2022

Here are five ways to make PR and influencer marketing work for your brand during a crisis. Video game maker, CD Projekt Red, suffered an embarrassing PR crisis in 2020 when there were significant recalls of its Cyberpunk 2077 game due to bugs. — Jason Schreier (@jasonschreier) December 18, 2020. million in 2020.

PR 132

PR Work Management Paid Search Agency Planning 132

Martech

NOVEMBER 29, 2021

Good morning, Marketers, and back to work. from Rae Armantrout, “Contingencies” in Conjure (Wesleyan UP, 2020). The post Good morning: Back to work appeared first on MarTech. MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Editorial Director.

Transparency 117

Transparency Internet Marketing Intent Customer Surveys 117

Bannerflow

JANUARY 21, 2021

These are the best display advertising campaigns of 2020. And yes, while there may be many reasons 2020 was a year to forget – it did still produce many remarkable display ads. Whether alone in the office, working remote, or surviving home-schooling, designers and marketers collaborated via the cloud to get the job done.

Display 98

Display Advertisements Advertising Campaigns 98

ATAK Interactive

MARCH 12, 2020

As more companies view marketing as part of the greater buyer journey, creating an experience that immediately engages the buyers and moves them from lead to customer is the number #1 priority that B2B businesses must focus on in 2020. To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

Buffer

FEBRUARY 23, 2023

For the last six years, we’ve published the State of Remote Work report. We use this report to do a deep dive into the experience of remote workers around the world, their work structure, their struggles, and their career growth and pay. In this post, we’ll cover the top seven insights from the 2023 State of Remote Work.

Trends 129

Trends Positioning Customer Surveys Organic Leads 129

Vidyard

DECEMBER 10, 2020

KITCHENER, Ontario – December 10, 2020 – Vidyard , the video platform for business, has just announced the 12 winners in their third annual Video in Business Awards. Congratulations to all the 2020 Video in Business Award-winners and finalists who use video strategically to drive better business results. Video Marketing Awards.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

As marketers ourselves, we went to work to figure out how to overcome these obstacles. Our final word: audit your current marketing attribution solution — and if it isn’t accurate and doesn’t work seamlessly with your CRM, change it ASAP. . ( * The 2019 CMO Survey, Deloitte). Share Your 2020 Resolutions!

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

Buffer

FEBRUARY 14, 2021

We spent much of the final quarter of 2020 leaning into the inspiration we gained from the adaptability and strength of our customer’s stories. We observed countless companies shift quickly to remote work, an evolution of work that we always thought would someday come. We’re looking forward to what’s ahead in 2021.

Thought Leadership 75

Thought Leadership Transparency Paid Search Agency Small Business Marketing 75

Velocity Partners

NOVEMBER 11, 2020

Being in the optimism business in 2020 feels really weird. Maybe the answer is to change the way we think about optimism.

Optimization 94

Optimization Marketing Business 94

Sprout Social

FEBRUARY 11, 2021

At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. To recognize this hard work, each year we award five deserving agencies with the Sprout Partner Value Awards, modeled off of our own internal programs for recognizing excellence. .

Advertising Agencies 109

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 109

Contently

APRIL 3, 2022

In 2020, there were 59 million freelancers working in the United States alone, and that number is likely to grow with the onset of the Great Resignation. “Establish expectations and ways of working upfront. Most freelancers work for several clients. Get clear on your needs. Stay Flexible with Timelines.

Rules 167

Rules Work Management Planning Advertising Agencies 167

ClearVoice

FEBRUARY 22, 2021

8 freelancers who made more money in 2020 share their strategies. As we prepare for an unpredictable economy in the months ahead, we spoke with freelancers who made more money in the tumultuous year of 2020. Leaning in to pivoting content work. Her diligence paid off, and ultimately, saw a 41 percent increase from 2019 to 2020.

Paid Search Agency 135

Paid Search Agency Copywriting Work Management Communities 135

DemandBase

JULY 23, 2020

The 2020 ABM Market Research Study from Demandbase is here. The results detail the adoption, performance, and challenges of an account-based approach in 2020. What’s in the 2020 report? Budgets dedicated to ABM increased by 40 percent year over year, from 20 percent in 2019 to 28 percent in 2020. Drumroll, please.

Account Based Marketing 120

Account Based Marketing ABM Budget Programs Allocation 120

ClearVoice

DECEMBER 26, 2019

Find 250+ socially relevant national and international hashtags to help your brand get more engagement in 2020 with our free social media calendar. Some brands have utilized hashtag holidays to connect with their audience and it’s worked exceptionally well with sparking discussion and brand loyalty. February 2020 Hashtags.

Social Media 126

Social Media Media Ideal Customer Profiles Work Management 126