Unbounce

JANUARY 6, 2025

/ Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. 14 min read Ahh, the funnel. Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Updated on January 6, 2025.

Top of Funnel 111

Top of Funnel Landing Pages Digital Marketing Funnels Advertising Funnels 111

Tony Zambito

OCTOBER 14, 2018

Funnels, stages, paths, journeys, and more labels that suggest some form of a linear line of thinking has dominated marketing and sales for decades. As forward-thinking marketing and sales leaders prepare for 2020 and continuous digital disruption, it is time to alter this line of thinking.

Marketing AI 174

Marketing AI Buyer Personas Top of Funnel Digital Marketing Funnels 174

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 351

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 351

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore.

Marketing Budget Creation 362

Marketing Budget Creation Marketing Budget Planning Budget Programs 362

KoMarketing Associates

SEPTEMBER 16, 2020

Account-based marketing has been around for several years now. Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). And yet, many B2B marketers have still held back from adopting ABM.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Contently

JANUARY 8, 2020

The temptation with any “2020 marketing trends” content is to pack it with jargon and talk about the AI-powered revolution that’ll reinvent digital transformation across the enterprise. We’re happy to report in that in our 2020 trends webinar last month, we did not do that.

Top of Funnel 163

Top of Funnel Tips Content Marketing Planning 163

Martech Advisor

FEBRUARY 25, 2020

Digital marketing strategies have changed drastically in the last decade. Marketers have shelved questionable techniques such as black-hat SEO, deceptive advertising, mass emails, and content scraping, to avoid legal consequences (GDPR, CCPA, etc.) and being penalized by search engines and other digital platforms.

Paid Content 145

Paid Content Top of Funnel Marketing & Strategy Webinar Metrics 145

Zoominfo

JANUARY 6, 2021

It’s important to reconsider your tech stack when markets shift, and now CRMs are top priority for customer engagement. 2020 forced B2B organizations away from tech-focused goals and toward customer-focused initiative. 2020 forced B2B organizations away from tech-focused goals and toward customer-focused initiative.

Marketing AI 246

Marketing AI CRM Top of Funnel Enterprise Management 246

SendX

JANUARY 8, 2020

Marketing your business online is always going to be hard when you are getting started. We have then provided various tactics, strategies and ideas for marketing a small business , which as a small business owner once you master, you will be able to grow and market your business predictably. The Traffic Funnel.

Small Business Marketing 195

Small Business Marketing Paid Search Agency Planning Business 195

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Proving the impact of digital marketing . Finding effective scalability solutions . Personalize everything.

Marketing Attribution 174

Marketing Attribution Top of Funnel B2B Thought Leadership Lead Ranking 174

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. Digital technology has been expanding at a rapid pace. Advances in machine learning (ML) have been equally important to marketers and advertisers alike. 2) Video marketing strategies to increase engagement.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Zoominfo

MAY 6, 2021

The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. In conclusion….

Customer Surveys 246

Customer Surveys Top of Funnel High Quality Lead Zoominfo 246

Martech

OCTOBER 31, 2024

Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. ” That’s essentially the theory behind Sendoso’s offering : a personalized gifting automation platform, primarily for B2B marketers.

Lead Ranking 132

Lead Ranking Paid Search Agency Co-Registration Marketing Automation Services 132

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Communication, flexibility, and personalization are three pillars of great virtual marketing events. What’s a Virtual Marketing Event? Virtual marketing events are constantly evolving. Source: Doodle.

Planning 351

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 351

Webbiquity

NOVEMBER 15, 2019

When you create eBooks , you’re using one of the most efficient and productive formats for content marketing. You’re missing a great tactic for converting website visitors to leads if you’re not using ebooks to market your brand, products, or services. Promote and market your book to the targeted audience.

Top of Funnel 171

Top of Funnel Opt-in Business Ad Exchange 171

Webbiquity

OCTOBER 28, 2020

Needless to say, 2020 has been challenging. Home In On Your Sales Funnel. Now, more than ever, you’re probably trying to put your best, most responsive marketing efforts forward. One way to do that is to make updates to your sales funnel. Give Your Digital Presence a Boost. Contributed post. In the U.S.

Top of Funnel 278

Top of Funnel Business Funnel Advertising Paid Search Agency 278

Marketing Insider Group

JULY 29, 2020

When it comes to lead generation, most marketers prefer to be doers , meaning that they enjoy coming up with ideas and then executing them. The reason that many marketers dread the reporting process of their lead generation strategies is that they oftentimes don’t even know where to begin. Source: [link].

Lead Generation 136

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 136

Unbounce

JULY 23, 2020

As part of our new Conversion Benchmark Report , Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. How firm is the average marketer’s grasp on industry conversion rates? Of course, 2020 didn’t exactly turn out how anybody expected. Boy, that’s an understatement.)

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Inbound lead generation is a part of inbound marketing. A strong inbound lead generation funnel is reliant on a compelling, easy-to-understand experience on a company website (duh!).

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

Marketing Insider Group

AUGUST 13, 2020

Data from mid-2020 culled by McKinsey & Company shows buyers are exhibiting extreme caution when it comes to spending discretionary incomes. Do people rave about your CX digitally and offline? As AI technology gets smarter through machine learning, you may even be able to leverage AI to build marketing content.

Ideal Customer Profiles 352

Ideal Customer Profiles Marketing AI Top of Funnel Work Management 352

Martech Advisor

MARCH 30, 2020

Digital marketing books are the base that can accelerate your understanding of the industry and give you with the knowledge required to succeed as a marketer. Digital marketing is an evolving field with emerging trends constantly making headways. Digital Marketing For Dummies.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Contently

DECEMBER 10, 2020

2020 is a year unlike any other. As LiveIntent’s SVP of global marketing, I came in with a comprehensive plan, ready to execute. Then the pandemic hit, and like other marketing leaders, I threw the plan right out the window. A prime example was our 2020 hosted events plan. Planning for more virtual events.

Planning 216

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 216

Martech Advisor

APRIL 14, 2020

Landing pages are a crucial component of the digital marketing strategy to improve User experience and, therefore, conversions. Marketers work with conversion rate optimization (CRO) experts, copywriters, and designers to design high-performing landing pages. Top 20 Landing Page Design Examples for 2020.

Landing Pages 135

Landing Pages Design Examples Work Management 135

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? How can marketers efficiently meet both buyer expectations and their own corporate objectives? Or at least, not important yet? HubSpot ).

Marketing AI 253

Marketing AI Enterprise Management Stats Marketing Management 253

Marketing Insider Group

APRIL 7, 2021

According to Chiefmartec.com, the martech landscape grew over 13% in 2020. How can you stand out in markets like these – with global competition no less? Plus, content is scalable, flexible, and taps you into a specific market. Notice how all the most common goals sit at the top of the funnel? It’s all about relevancy.

Differentiation 278

Differentiation Top of Funnel B2B Thought Leadership Work Management 278

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. We’re speaking, of course, of the sales funnel. The sales funnel represents the theoretical customer’s journey to making a purchase. The Sales Funnel.

Top of Funnel 228

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

Marketing Insider Group

DECEMBER 14, 2020

Are you feeling your well of content marketing inspiration running dry? There’s still time left before the end of the year to make sure your content marketing efforts have an impact on your revenue. In 2020 and beyond, the values of your brand are more critical to success than ever before. Answer Your Company’s “WHY?”.

Top of Funnel 363

Top of Funnel Lead Scoring Lead Ranking Generation 363

Webbiquity

MAY 16, 2023

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. ” Google Analytics used to provide that data, but stopped reporting visitors by network in February 2020. appeared first on B2B Marketing Blog | Webbiquity. Your Thoughts?

Marketing Analytics Tools 348

Marketing Analytics Tools Analytics Google Work Management 348

Unbounce

APRIL 14, 2020

Check out the COVID-19 Small Business Care Package for a roundup of useful resources—including tech discounts, government subsidies, and marketing tips to help lessen the impact on your business. 20 B2B Landing Page Examples in 2020. They aren’t just targeting visitors who are searching for any old email marketing platform.

Landing Pages 145

Landing Pages Examples Top of Funnel Best Practices 145

Zoominfo

NOVEMBER 9, 2020

Does your (sales) funnel have flow? Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). Contents What is a Sales Funnel? What Tools Do People Use for Sales Funnels? Marketing Funnel vs. Sales Funnel Resources. What is a Sales Funnel?

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246

Zoominfo

DECEMBER 15, 2020

And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. B2B Tips for Sales, Marketing, Recruitment, and More. Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Vision6

NOVEMBER 12, 2020

The Email Marketing Summit Australia ended on a high last Friday (6th November). The program featured six marketing legends across Australia. If 2020 has taught us anything, it’s that we’re an impatient bunch! We are all too close to our brands to truly orient ourselves to the needs of the market. So how to get there?

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

Marketing Insider Group

DECEMBER 7, 2020

It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. Companies have embarked on a content-based B2B digital marketing strategy in order to find, win, and retain new clients. Simply put, the market potential is huge.

Top of Funnel 348

Top of Funnel Work Management Analysis Marketing Management 348

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . What Is an Enterprise Marketing Strategy?

Enterprise Management 189

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

Brightedge

JANUARY 13, 2020

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. I guess in the digital era, these topics are more often being covered in posts and ebooks. But before I dive in on the digital marketing books, let me share an excellent resource.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

sagefrog

MAY 6, 2025

With the rise of digital engagement and self-directed buying, B2B marketing strategy has undergone a profound transformation. But gone are the days of linear sales funnels and single-channel strategies. As a result, choosing the right B2B marketing strategy is no longer a matter of preference; its a matter of effectiveness.

Work Management 59

Work Management B2B Marketing Paid Search Agency Top of Funnel 59