KoMarketing Associates

DECEMBER 15, 2020

While the COVID-19 pandemic has had an effect on the marketing industry as a whole, new research shows that B2B tech marketers, in particular, are now realizing its impact on their budgets and key performance indicators (KPIs). Just 26% of respondents measuring KPIs reported lower KPIs during 2020.

Marketing Report 267

Marketing Report B2B Marketing B2B Statistics 267

KoMarketing Associates

SEPTEMBER 20, 2022

As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. The American Marketing Association, Deloitte, and the Duke Fuqua School of Business recently published the Sept. of their marketing budget to analytics. As of Sept.

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

KoMarketing Associates

APRIL 6, 2021

As more B2B marketers experiment with account-based marketing (ABM), new research suggests that they are diverting more of their budget to this tactic. This was followed by content marketing (60%), sales enablement (48%) and personalization/customization (43%). COVID-19 and Changing Marketing Investments.

Account Based Marketing 243

Account Based Marketing Marketing Report B2B Marketing B2B 243

KoMarketing Associates

JULY 21, 2020

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel. LinkedIn (81%), Instagram (71%) and Twitter (59%) were also some of the top platforms utilized by B2B marketers. Marketers Now Using Facebook in New Ways. one year later.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

KoMarketing Associates

MARCH 11, 2021

Influencer marketing has not always been a large area of investment for marketers, but new research suggests that many in the industry are changing their attitude about this tactic. Additionally, three-fourths of marketers intend to dedicate a budget to influencer marketing at some point this year.

Marketing Report 205

Marketing Report Effectiveness Advertising Benchmark Statistics 205

KoMarketing Associates

NOVEMBER 23, 2021

Marketers have relied on email marketing as a way to reach out to their customers for years. Litmus recently published the “2021 State of Email Engagement” report, and statistics showed that, on average, customers now spend just 10 seconds reading an email. This is a 15% decrease from 2020, and a full 3.4 About 21.2%

Spending 235

Spending Marketing Report Email Marketing Statistics 235

KoMarketing Associates

SEPTEMBER 1, 2021

Many B2B marketers engage in both hybrid and in-person events to resonate with their target audience. On24 recently published “The Future of Events Report,” and statistics showed that the most important goal for events among B2B marketers is customer engagement (51%). Finding Alternatives for B2B Marketing Events.

Marketing Report 201

Marketing Report B2B Marketing Event Marketing B2B 201

Webbiquity

MAY 3, 2022

In that light, marketers, event producers, and prospective attendees are all expressing optimism about the road forward. Here are key findings from 10 research reports released since the beginning of April, 2022. Here are key findings from 10 research reports released since the beginning of April, 2022. Here are a few more.

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

KoMarketing Associates

NOVEMBER 3, 2020

New research suggests that prior to the COVID-19 pandemic, marketers expected their marketing budgets to grow more than their demand generation budgets. Activate recently published the “State of Demand Gen 2020” report, and data showed that since the pandemic began, 55% of marketers have increased demand gen activity.

Marketing Report 267

Marketing Report Activities Demand Statistics 267

Zoominfo

FEBRUARY 8, 2021

Looking back on 2020, it surprised some to see that VC funding remained strong despite economic, social, and political uncertainty. For many venture capitalists, 2020 was an opportunity to invest in the tools and technology that accelerated due to the pandemic. Three trends appear to help drive the increased funding in 2020: .

Trends 230

Trends Startups Zoominfo Paid Search Agency 230

KoMarketing Associates

OCTOBER 13, 2020

Account-based marketing (ABM) continues to grow in popularity among marketers, but implementing ABM takes time, and new research has uncovered some of the biggest growing pains along the way. About 16% stated that they have not yet begun to measure their ROI. Approximately 25.21% claimed that they already have an ABM strategy in place.

Account Based Marketing 286

Account Based Marketing ABM Marketing Report ROI 286

KoMarketing Associates

JANUARY 4, 2021

As more content marketers turn to video to resonate with their target audience, new research suggests that this form of media is going to continue to grow in importance. In the future, the majority of marketers (83%) believe that video will become even more important to their organization.

Video Marketing 254

Video Marketing Content Statistics Mobile Marketing 254

KoMarketing Associates

SEPTEMBER 29, 2020

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. Despite all the challenges of 2020, B2B digital advertising is doing great. But it comes as no surprise for B2B marketers. Losing In-Person Events Has Reshaped Many Aspects of B2B Marketing.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

MAY 27, 2020

Although marketers have been turning to email to reach their customers and prospects for quite some time, new research shows that it still holds strong as a marketing tactic. Cheetah Digital and Econsultancy recently published the report, “Is Your Marketing Strategy Out of Touch?” Timing Marketing Emails Appropriately.

Marketing Report 295

Marketing Report Email Marketing Banner Ads Open Rate 295

KoMarketing Associates

JUNE 11, 2020

When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact. Approximately 19% of marketers said that they will “definitely” use email signatures as an additional marketing channel in 2020.

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

KoMarketing Associates

NOVEMBER 17, 2020

As more marketers turn to video to resonate with their target audience, new research suggests that customers and prospects are consuming more video content than in past quarters. Operating systems for smartphones had a big impact on completion rates,” wrote the authors of the report. Finding Success with Video Content Marketing.

Marketing Report 231

Marketing Report Video Marketing Advertising Benchmark Content 231

KoMarketing Associates

NOVEMBER 18, 2020

COVID-19 has forced advertisers to quickly adapt to new marketing strategies as customers adjust to their new social distancing life style. In a year where some ad platforms have made life harder (I’m looking at you Google ), I’d like to send a big thank you to the company that has been making strides to improve advertising in 2020: LinkedIn.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

PFL

JULY 9, 2020

The 2020 State of Multichannel Marketing Report is live! Is your marketing plan up to date? Check out these 6 key findings and download the free report. The post The 2020 State of Multichannel Marketing Report appeared first on PFL.

Marketing Report 80

Marketing Report Planning Marketing Marketing Plans 80

KoMarketing Associates

JANUARY 12, 2021

The COVID-19 pandemic has had a ripple effect on the marketing industry, and new research suggests that marketers actually saw some benefit in regards to email engagement back in the spring. Engagement with email during this crisis was initially high, with engagement rates peaking at 27%,” wrote the authors of the report.

Marketing Report 192

Marketing Report Email Marketing Click Rate Validation 192

The Point

DECEMBER 13, 2019

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation.

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

KoMarketing Associates

JUNE 8, 2021

As more marketers turn to social media marketing to achieve their primary objectives, new research suggests that they are seeing more benefits than ever before. Additional statistics suggest that the longer marketers stick with social media, the more likely they are to see a return-on-investment.

Social Media 162

Social Media Marketing Report Advertising Channels Social Marketing 162

KoMarketing Associates

NOVEMBER 24, 2020

Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter. Google organic search visits to company websites continue to increase in general, according to the report. The Impact of the Pandemic on Marketers.

Organization 256

Organization Trends Gartner Mobile Marketing 256

KoMarketing Associates

DECEMBER 24, 2019

Marketers often need a healthy budget to achieve their top objectives, but new research suggests that 2020 may come with less resources than in previous years. Gartner recently published “The Annual CMO Spend Survey 2019-2020” report, and statistics showed that marketing budgets accounted for an average of 10.5%

Marketing Budget 159

Marketing Budget Marketing Report CMO Gartner 159

KoMarketing Associates

MAY 19, 2021

Many marketers believe they are on the edge of unlocking the potential of first-party data. MightyHive recently published “The Data-Confident Marketer” report, and statistics showed that fewer than one in 20 marketers believe that they have tapped into more than 80% of their first-party data potential.

Marketing Report 160

Marketing Report Gartner Analytics Statistics 160

KoMarketing Associates

NOVEMBER 19, 2020

Many marketers have been forced to make shifts in their strategies as a result of COVID-19, and new research suggests that they are becoming more willing to try new things in an effort to boost campaign effectiveness. Content Marketing and the COVID-19 Outbreak.

Marketing Report 215

Marketing Report Effectiveness Campaigns Marketing Budget 215

KoMarketing Associates

MARCH 18, 2020

As more marketers look for ways to resonate with their target audience, new research shows that they are putting more effort into influencer marketing as a tactic. On top of this, 78% of respondents stated that they will be dedicating a portion of their budget to influencer marketing in 2020.

Marketing Report 157

Marketing Report Effectiveness Advertising Benchmark Statistics 157

Top Rank Marketing

NOVEMBER 7, 2023

When Lee Odden asked me to lead the team at TopRank Marketing, I barely hesitated. It’s an exciting time to be a B2B marketer. What makes B2B marketing special right now is we’re finally — finally — leaning into creativity and human emotion. And influencer marketing is a specialty at TopRank. Imagine that!

Marketing Report 105

Marketing Report B2B Marketing Advertising Agencies B2B 105

PFL

JULY 7, 2020

View or Download the Report . The post 2020 Multichannel Marketing Report appeared first on PFL.

Marketing Report 64

Marketing Report Marketing 64

Marketing Insider Group

DECEMBER 9, 2019

How do you feel about your content marketing strategy? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. Even if your content is performing well, your content marketing strategy may still need adjustments. Each piece of your content marketing works to reinforce this message, as well.

Marketing & Strategy 296

Marketing & Strategy Marketing Strategy Content Marketing Planning 296

KoMarketing Associates

JULY 15, 2020

As marketers look to resonate with customers and prospects, new research suggests that those who strive to improve the customer experience (CX) are seeing more positive results. Out of the marketers who agree or strongly agree that a journey-based approach has a positive impact, 94% say they are identifying opportunities to improve the CX.

Marketing Report 156

Marketing Report Marketing & Strategy Marketing Strategy Paid Search Agency 156

KoMarketing Associates

JUNE 18, 2020

While many B2B marketers are still on the hunt for new ways to resonate with their target audience, new research shows that several have turned to content personalization, and it’s boosting their company revenue. Creating a More ‘Customer-Centric’ Marketing Approach. Just seven percent of respondents disagreed with the statement.

Marketing Report 156

Marketing Report Paid Search Agency B2B Marketing Personalization 156

KoMarketing Associates

MAY 6, 2020

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Instagram Countdowns.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

JULY 1, 2020

The COVID-19 outbreak has already been felt across many industries, and new research shows that marketers are shifting their priorities as a result of the pandemic. Approximately 67% of marketers say that the COVID-19 outbreak has had at least “some impact” on their campaign strategies, while 18% say it’s had a “major impact.”.

Marketing Report 156

Marketing Report Planning Webinar Metrics Search Marketing 156

KoMarketing Associates

MAY 12, 2020

Marketing video completion rates (VCR) were slightly down in Q4 2019, according to new research. Extreme Reach recently published its “2019 Q4 and Full Year Video Benchmarks” report, and data suggested that the average VCR in Q4 2019 was 88%. This data suggests that 15 seconds may be the “sweet spot” for video marketers.

Marketing Report 156

Marketing Report Video Marketing Advertising Benchmark Statistics 156

KoMarketing Associates

MAY 5, 2020

As marketers turn to paid search to reach out to more customers and prospects, new research indicates that they have seen a downturn in recent months, partly due to the COVID-19 pandemic. This was a drop from 16% growth recorded in Q4 2019, and the weakest growth the authors of the report have seen over eight years.

Marketing Report 156

Marketing Report Search Marketing Spending Cost Per Click 156

KoMarketing Associates

FEBRUARY 13, 2020

Marketers now have a wide array of options when it comes to reaching out to customers and prospects, but a new report suggests that email is still preferred, and it may be because of its ROI. According to the research, email marketing delivers an estimated $44 for every $1 spent by marketers.

Marketing Report 157

Marketing Report ROI Email Marketing Budget Programs 157