Smart Strategies that Give Your SMB Marketing a Boost

Act-On

Don’t miss these killer strategies that will surely give your SMB marketing a major advantage. Lead Generation Lead Management Marketing Strategy marketing strategy SMB Lead Generation SMB marketing SMB Marketing Strategy

SMB 129

Study Shows SMB Marketers Want to Communicate Value with Metrics

Modern Marketing

Brent Leary from CRM Essentials touches on what’s behind an increased adoption of Modern Marketing in this brief video : Most SMB marketing teams are lean with budget constraints. In the study, SMB marketers were asked to compare how they stack up against a hypothetical best-of-breed modern marketer while rating a number of aspirational marketing capabilities. 2. Becoming risk-averse through technology and collaboration- SMB marketers have relatively small budgets and teams.

SMB 193

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Branding Your SMB On a Budget

Hatchbuck

The post Branding Your SMB On a Budget appeared first on BenchmarkONE. Did you know that solid branding can actually make your small business money? Presenting a consistent brand identity across all platforms and channels can increase your revenue by 23 percent.

SMB 69

Note to SMB: Stop Neglecting Marketing Automation!

Marketing Insider Group

The post Note to SMB: Stop Neglecting Marketing Automation! It can be hard for small businesses to get their marketing efforts off the ground. Keeping up with new trends and demands seem like uphill battles for many small to mid-sized businesses. But you know it’s important to stay top of mind with your prospects. Gain a competitive edge using marketing automation. By setting your […]. appeared first on Marketing Insider Group. Marketing Strategy

SMB 152

Finance platform Kabbage acquires SMB data provider Radius Intelligence

ClickZ

The purchase adds personnel, market intelligence and other info from more than 20 million small-to-medium sized (SMB) businesses to Kabbage’s platform, which provides working capital of up to $250,000 to consumers and to small businesses. The post Finance platform Kabbage acquires SMB data provider Radius Intelligence appeared first on ClickZ. Data & Analytics Financial Services acquisitions CDP Data finance Martech SMB

SMB 72

The 2019 OutboundEngine SMB Marketing Report

Outbound Engine

In February 2019, OutboundEngine conducted a survey of more than 350 small and medium business (SMB) owners throughout the U.S. And now, we’re excited to share our SMB marketing report with you! Dig into the SMB marketing report here or by clicking the image below. The post The 2019 OutboundEngine SMB Marketing Report appeared first on OutboundEngine.

SMB 44

What Amazon’s Marketing Strategy Can Teach SMB Owners

Single Grain

Let's take a look at what SMB owners or entrepreneurs can learn about the tactics employed by the Internet giant in order to improve their own marketing strategy. As an SMB owner or entrepreneur, you need to understand every aspect of your business if you want to excel in it. The post What Amazon’s Marketing Strategy Can Teach SMB Owners appeared first on Single Grain. As a small- and medium-sized business owner, you are always looking for ways to reach your ideal customers.

SMB 66

Channeling Buyer-Based Experiences in SMB

Tony Zambito

This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . When it comes to the SMB segment and the multiple sub-markets, it is just a plain fact that you cannot be everywhere. Having a presence that creates a gravitational pull of SMB buyers towards your organization is the new realty of mastering the SMB challenge.

SMB 159

Small Business Marketing Ideas & Tips for SMB Business Owners

Outbound Engine

Data Mining | Buyer Personas | Targeted Content | Email Marketing | Social Media Marketing | Video Content Marketing | SMB Marketing Automation. -->. Post Recap: Small-Business Marketing | Data Mining | Buyer Personas | Targeted Content | Email Marketing | Video Content Marketing | Reviews & Referrals | SMB Marketing Automation. The post Small Business Marketing Ideas & Tips for SMB Business Owners appeared first on OutboundEngine.

How SMB eCommerce retailers can turn everyday challenges into sales

Biznology

e-Commerce Internet Marketing Organic Search Slider Business Google Analytics Internet marketing Online shopping Search engine optimization SMB Image via CrunchBase. Small and mid-sized eCommerce retailers face many challenges online. As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization.

SMB 144

Decrypting the B2B Sales: Enterprise vs SMB

Unbound B2B

The SMB selling process is very different from enterprise selling. Differences Between SMB and Enterprise Selling. Below are key characteristics that define b2b sales among SMB and enterprise customers: Priorities. Should You Execute SMB or Enterprise B2B Sales? SMB selling is also exhausting but if you are focused, you can deal with its rigors. If you choose to go the SMB way, the following will lead to a more successful b2b sales strategy. Introduction.

SMB 54

Marketing automation solutions every SMB should have in 2020

ClickZ

If you’re interested in taking advantage of these tools , but don’t know where to start, here are four marketing automation solutions that every SMB should have in 2020. The post Marketing automation solutions every SMB should have in 2020 appeared first on ClickZ.

SMB 80

7 Best SMB CRM Tools For Sales Teams

Visitor Queue

The post 7 Best SMB CRM Tools For Sales Teams appeared first on Blog Visitor Queue. The biggest challenge for small to medium-sized businesses is without a doubt growth. In order to get the growth these businesses desire, they need to gain exposure. This translates to more customers, more employees and definitely more revenue. While these are essential pieces of growth, SMBs need to automate and manage their workflows more efficiently […].

SMB 53

Is Content Marketing Management Software Right for Your SMB?

DivvyHQ

If you’re a small- to medium-sized business (SMB), considering the use of content marketing management software can present a dilemma. For an SMB, without a team of in-house content marketers or a huge marketing agency in its corner, content management software is pure marketing gold. For an SMB, the simpler the solution, the better the content marketing platform will meet their needs.

SMB 85

7 Tips To Improve Your SMB Social Media Presence

Hatchbuck

The post 7 Tips To Improve Your SMB Social Media Presence appeared first on BenchmarkONE. As small business owners, your time is stretched pretty thin. There’s a lot of things you have to get done to keep your business running successfully, and social media tends to take a backseat.

SMB 74

The Best Marketo Add-Ons for SMB

SmartBug Media

Firmographic attributes include enterprise versus SMB, as well as predefined industry categories. For newbies, Marketo proves its value right off the bat as an excellent email automation tool. But its potential goes far beyond email and event management. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle.

SMB 46

How To Get To Know The New SMB Buyer

Tony Zambito

This is part 2 of a series on the challenge of targeting SMB markets and how the use of buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . One, that many Fortune 1000 and Global 2000 organizations are turning a focused eye towards growing their SMB customer and revenue base. Simply put, SMB buyers are more social, more sophisticated, more connected, and are transforming their buying behaviors at an accelerated pace.

SMB 159

Grow SMB Revenues With Buyer-Based Marketing

Tony Zambito

This is part 3 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . The sheer size of the SMB makes for a daunting task for any organization intent on marketing to the SMB segment. Small business Administration estimates that the SMB segment accounts for better than 98% of all businesses in the United States.

SMB 176

SMB Owners: Should You Hire a Freelancer or an Agency?

Hatchbuck

The post SMB Owners: Should You Hire a Freelancer or an Agency? Navigating the marketing landscape can be a real hassle. Do you focus on digital ads or print? Radio or TV? Would a social media campaign be worth your time? Which keywords should you target on Google? Is your website up to snuff? Is your social media presence reaching the right audience? Do you know all the latest tools of the trade? It’s enough to make your head spin.

SMB 80

10 Modern SMB Marketing Campaigns That Eclipse the Competition

Delivra

To get where they are today, big companies once relied on innovative products and SMB marketing. This article will explain how using creative SMB marketing campaigns can help your small business earn more revenue. Why SMB marketing strategies are essential for small businesses. But small businesses with SMB marketing strategies don’t just create brand awareness. Social media is another great place to showcase your SMB marketing prowess.

SMB 40

Location Marketing for the SMB

Biznology

As a result, the SMB (small and medium business) is now having more pressure than ever placed on them to make sure that their local Internet presence is well thought-out and executed. I talk about this a lot because I can see how important this element of the SMB's Internet presence is becoming. So how does this importance play out in the real world of SMB owners and marketer who may not be able to stay abreast of the most current Internet marketing trends?

SMB 118

Machine Learning for eCommerce and SMB (Guest Post)

MarketMuse

The post Machine Learning for eCommerce and SMB (Guest Post) appeared first on MarketMuse. Machine learning helps to identify patterns and trends that can lead to greater profitability. AI Marketing

SMB 45

MindMatrix: A Unique Marketing Automation Platform for SMB

NuSpark

Paul: How does this translate to the SMB market? They may not need all of the functionality of a robust marketing to sales automation platform but there are some basic elements that can make any SMB successful. In some cases, SMB’s just don’t want to hire internally for the skill sets that are necessary to be successful. Learn About MindMatrix Marketing Automation; An Interview with Andrew Carlton, Director of Channel Sales at MindMatrix.

SMB 159

Bluetext Startup and SMB Cybersecurity Summit

Bluetext

Thank you for joining us for the Q4 2020 Bluetext Startup and SMB Cybersecurity Summit. Medium Title: Medium Content: The post Bluetext Startup and SMB Cybersecurity Summit appeared first on Bluetext. Exclusively open to CXO’s, our goal with this summit is to deliver a value-add platform to network in the C-Suite with businesses facing similar opportunities and challenges. Topics: We plan to discuss the following items: Technology Customer Investment Trends.

SMB 20

Bluetext Startup and SMB Cybersecurity Summit

Bluetext

Medium Title: Medium Content: The post Bluetext Startup and SMB Cybersecurity Summit appeared first on Bluetext. AffirmLogic. About : AffirmLogic’s Hyperion platform applies advanced Mathematical Behavioral Computation that enables security teams to detect, analyze, and defend against even the most insidious malware—including advanced persistent threats (APTs) and other sophisticated, potentially devastating forms of attack. LinkedIn. Attending : Larry Roshfeld , Chief Executive Officer.

SMB 20

Your Top Priority Is Growing The SMB Revenue Base – Now What?

Tony Zambito

This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . For instance, in the highly compettive world of IT Products and Services, both HP and IBM made substantial investments and strategic moves in 2011 to target the SMB segment. There is good reason for Fortune 1000 or Global 2000 companies to target revenue growth from the SMB segment.

SMB 168

Salesfusion Launches Email Deliverability Monitoring Service for SMB Marketers

Salesfusion

The post Salesfusion Launches Email Deliverability Monitoring Service for SMB Marketers appeared first on Salesfusion. Email Marketing News B2B Marketing email deliverability

SMB 84

Use Buyer-Based Selling To Engage The New SMB Buyer

Tony Zambito

This is part 5 and final article of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. While the notion of field sales shrinking for the SMB is a fact, it doesn’t quite mean the end of sales. This is creating a clarion call among the Fortune 1000 and Global 2000 to attain deeper buyer-based marketing and sales capabilities for the SMB markets.

SMB 168

2011: The Year of the Online SMB

Biznology

I am declaring 2011 the Year of the Online SMB. I like the definition of an SMB being under 100 employees, but up to 500 employees can be deemed an SMB also. There are no hard and fast criteria for determining SMB status but we all know one when we see one. Google Place Pages, Hotpot, Boost, Tags, and whatever else Google has up its wealthy sleeves are all pointed directly at the SMB market, both B2C and B2B. Image by Getty Images via @daylife. by Frank Reed.

SMB 104

5 Revenue-Boosting Ideas for Agencies Looking to Do More For Their SMB Clients

Hatchbuck

As a marketing agency hired by an SMB, it makes sense that you would want to do your best to help them grow both brand awareness and revenue. . If your SMB client is an authority on what they do, then why not capitalize on it by hosting pay-to-attend webinars and seminars? Is your SMB client a local company? The post 5 Revenue-Boosting Ideas for Agencies Looking to Do More For Their SMB Clients appeared first on Hatchbuck.

SMB 61

Guide to the 6 Best Project Management Tools for SMB Entrepreneurs

Hatchbuck

To make the search for the perfect project management tool a little simpler, here are six that every SMB entrepreneur should consider using: . The post Guide to the 6 Best Project Management Tools for SMB Entrepreneurs appeared first on Hatchbuck. As an entrepreneur, you have to keep a lot of balls in the air.

SMB 57

The $1,000 SMB Marketing Challenge: How Would You Spend It?

Biznology

If you had $1,000 to spend as a marketing challenge, how would you spend it? We’ve all fantasized about what we would do if we won the lottery. But apply the same fantasy of coming into some money at a more realistic level. As a business owner, what would you do with $1,000 to spend on marketing? Where should you put that money to get the biggest bang for your thousand bucks? First, Look at Priorities. If you don’t make a plan for your marketing spend, the money will vanish into thin air.

SMB 132

Targeting small & medium business (SMB)

Brainrider

Targeting the SMB market requires an understanding of how small- and medium-sized business owners think and how to connect with them. The post Targeting small & medium business (SMB) appeared first on Brainrider. Attract & Acquire More Quality Leads Build a Customer-Focused Marketing Plan Better Content Segmentation small and medium business small business SMB targeting

ActiveConversion Review - SMB Lead Management

LeadSloth

Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. From Web Analytics to Demand Generation. ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ).

Moving Upmarket: SMB to Enterprise—What Does Your Marketing Plan Need?

SmartBug Media

At an SMB level, there may be one decision maker who has a budget and can quickly sign on with your product or service. At an enterprise level, you may need more documents to help gain buy-in from other team members, even though that may be completely unnecessary at an SMB level.

SMB 57

Why SEO Is Even More Important For SMEs During Coronavirus

Webbiquity

Search Engine Optimization (SEO) brand recall coronavirus COVID-19 ecommerce Gary Sweeney local SEO lockdown pandemic SMB SMEGuest post by Gary Sweeney.

SEO 197

Internet Industry Assumptions Can Be Dangerous for SMB’s

Biznology

Of course, he is writing for his audience, but his audience is mostly SMB’s who are trying to market their way out of this economic train wreck we are living through. Now, take that line of thinking down to the SMB and the general public that most SMB’s are trying to serve through their business. First, the percentage of SMB’s that actually “get” Internet marketing, social media, location-based services and the rest of it is relatively small.

SMB 104