Smart Strategies that Give Your SMB Marketing a Boost

Act-On

Don’t miss these killer strategies that will surely give your SMB marketing a major advantage. Lead Generation Lead Management Marketing Strategy marketing strategy SMB Lead Generation SMB marketing SMB Marketing Strategy

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Study Shows SMB Marketers Want to Communicate Value with Metrics

Modern Marketing

Brent Leary from CRM Essentials touches on what’s behind an increased adoption of Modern Marketing in this brief video : Most SMB marketing teams are lean with budget constraints. This is one of the key reasons SMB marketers are more reliant on marketing technology.

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Note to SMB: Stop Neglecting Marketing Automation!

Marketing Insider Group

The post Note to SMB: Stop Neglecting Marketing Automation! It can be hard for small businesses to get their marketing efforts off the ground. Keeping up with new trends and demands seem like uphill battles for many small to mid-sized businesses.

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The 2019 OutboundEngine SMB Marketing Report

Outbound Engine

In February 2019, OutboundEngine conducted a survey of more than 350 small and medium business (SMB) owners throughout the U.S. And now, we’re excited to share our SMB marketing report with you! Dig into the SMB marketing report here or by clicking the image below.

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Finance platform Kabbage acquires SMB data provider Radius Intelligence

ClickZ

The purchase adds personnel, market intelligence and other info from more than 20 million small-to-medium sized (SMB) businesses to Kabbage’s platform, which provides working capital of up to $250,000 to consumers and to small businesses. The post Finance platform Kabbage acquires SMB data provider Radius Intelligence appeared first on ClickZ. Data & Analytics Financial Services acquisitions CDP Data finance Martech SMB

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What Amazon’s Marketing Strategy Can Teach SMB Owners

Single Grain

Let's take a look at what SMB owners or entrepreneurs can learn about the tactics employed by the Internet giant in order to improve their own marketing strategy. As an SMB owner or entrepreneur, you need to understand every aspect of your business if you want to excel in it.

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Channeling Buyer-Based Experiences in SMB

Tony Zambito

This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . Next Up: Closing the deal in SMB with Buyer-Based Selling.

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How SMB eCommerce retailers can turn everyday challenges into sales

Biznology

e-Commerce Internet Marketing Organic Search Slider Business Google Analytics Internet marketing Online shopping Search engine optimization SMB Image via CrunchBase. Small and mid-sized eCommerce retailers face many challenges online.

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Is Content Marketing Management Software Right for Your SMB?

DivvyHQ

If you’re a small- to medium-sized business (SMB), considering the use of content marketing management software can present a dilemma. For an SMB, without a team of in-house content marketers or a huge marketing agency in its corner, content management software is pure marketing gold.

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The Best Marketo Add-Ons for SMB

SmartBug Media

Firmographic attributes include enterprise versus SMB, as well as predefined industry categories. For newbies, Marketo proves its value right off the bat as an excellent email automation tool. But its potential goes far beyond email and event management.

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7 Best SMB CRM Tools For Sales Teams

Visitor Queue

The post 7 Best SMB CRM Tools For Sales Teams appeared first on Blog Visitor Queue. The biggest challenge for small to medium-sized businesses is without a doubt growth. In order to get the growth these businesses desire, they need to gain exposure.

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Two SMB Content Marketing Strategies the Fortune 500s Can’t Afford to Ignore in 2019

Modern Marketing

Today's Davids are small and medium-sized businesses (SMB) that act as “disruptors,” while modern-day Goliaths that have been swept into the dustbin of economic history include Sears, Toys R Us, and RadioShack.

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How To Get To Know The New SMB Buyer

Tony Zambito

This is part 2 of a series on the challenge of targeting SMB markets and how the use of buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . That is of how to get to know the new SMB buyer. Getting To Know The New SMB Buyer.

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SMB Owners: Should You Hire a Freelancer or an Agency?

Hatchbuck

The post SMB Owners: Should You Hire a Freelancer or an Agency? Navigating the marketing landscape can be a real hassle. Do you focus on digital ads or print? Radio or TV? Would a social media campaign be worth your time? Which keywords should you target on Google? Is your website up to snuff?

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Grow SMB Revenues With Buyer-Based Marketing

Tony Zambito

This is part 3 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . In what SMB sub-market segments are our best customers?

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Machine Learning for eCommerce and SMB (Guest Post)

MarketMuse

The post Machine Learning for eCommerce and SMB (Guest Post) appeared first on MarketMuse. Machine learning helps to identify patterns and trends that can lead to greater profitability. AI Marketing

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Decrypting the B2B Sales: Enterprise vs SMB

Unbound B2B

The SMB selling process is very different from enterprise selling. Differences Between SMB and Enterprise Selling. Below are key characteristics that define b2b sales among SMB and enterprise customers: Priorities. Should You Execute SMB or Enterprise B2B Sales? SMB selling is also exhausting but if you are focused, you can deal with its rigors. If you choose to go the SMB way, the following will lead to a more successful b2b sales strategy. Introduction.

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Marketing automation solutions every SMB should have in 2020

ClickZ

If you’re interested in taking advantage of these tools , but don’t know where to start, here are four marketing automation solutions that every SMB should have in 2020. The post Marketing automation solutions every SMB should have in 2020 appeared first on ClickZ.

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10 Modern SMB Marketing Campaigns That Eclipse the Competition

Delivra

To get where they are today, big companies once relied on innovative products and SMB marketing. This article will explain how using creative SMB marketing campaigns can help your small business earn more revenue. Why SMB marketing strategies are essential for small businesses.

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Location Marketing for the SMB

Biznology

As a result, the SMB (small and medium business) is now having more pressure than ever placed on them to make sure that their local Internet presence is well thought-out and executed. It can certainly be confusing and daunting even to the most savvy SMB marketer.

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Salesfusion Launches Email Deliverability Monitoring Service for SMB Marketers

Salesfusion

The post Salesfusion Launches Email Deliverability Monitoring Service for SMB Marketers appeared first on Salesfusion. Email Marketing News B2B Marketing email deliverability

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Your Top Priority Is Growing The SMB Revenue Base – Now What?

Tony Zambito

This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . Next Up: Understanding New Buyer Realities In SMB.

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Use Buyer-Based Selling To Engage The New SMB Buyer

Tony Zambito

This is part 5 and final article of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. Grow SMB Revenues With Buyer-Based Marketing (buyerology.com).

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5 Revenue-Boosting Ideas for Agencies Looking to Do More For Their SMB Clients

Hatchbuck

As a marketing agency hired by an SMB, it makes sense that you would want to do your best to help them grow both brand awareness and revenue. . If your SMB client is an authority on what they do, then why not capitalize on it by hosting pay-to-attend webinars and seminars?

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Guide to the 6 Best Project Management Tools for SMB Entrepreneurs

Hatchbuck

To make the search for the perfect project management tool a little simpler, here are six that every SMB entrepreneur should consider using: . The post Guide to the 6 Best Project Management Tools for SMB Entrepreneurs appeared first on Hatchbuck.

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MindMatrix: A Unique Marketing Automation Platform for SMB

NuSpark

Paul: How does this translate to the SMB market? They may not need all of the functionality of a robust marketing to sales automation platform but there are some basic elements that can make any SMB successful. In some cases, SMB’s just don’t want to hire internally for the skill sets that are necessary to be successful. Learn About MindMatrix Marketing Automation; An Interview with Andrew Carlton, Director of Channel Sales at MindMatrix.

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The $1,000 SMB Marketing Challenge: How Would You Spend It?

Biznology

If you had $1,000 to spend as a marketing challenge, how would you spend it? We’ve all fantasized about what we would do if we won the lottery. But apply the same fantasy of coming into some money at a more realistic level.

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6 Best Email Marketing Software for SMB [With Pricing & Features]

SendX

In this article, in particular, I will talk about choosing an email marketing software that won't break your finances, especially if you are an SMB.

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6 Effective tools for SMB that integrate with your existing SaaS

Biznology

The post 6 Effective tools for SMB that integrate with your existing SaaS appeared first on Biznology. These days, the buzzword is “integration.” As in: how can small business tools work together to get more done?

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Internet Industry Assumptions Can Be Dangerous for SMB’s

Biznology

Of course, he is writing for his audience, but his audience is mostly SMB’s who are trying to market their way out of this economic train wreck we are living through. Depending on who you believe, 50% of SMB’s still don’t even have a website! Image via Wikipedia.

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2011: The Year of the Online SMB

Biznology

I am declaring 2011 the Year of the Online SMB. I like the definition of an SMB being under 100 employees, but up to 500 employees can be deemed an SMB also. There are no hard and fast criteria for determining SMB status but we all know one when we see one. Google Place Pages, Hotpot, Boost, Tags, and whatever else Google has up its wealthy sleeves are all pointed directly at the SMB market, both B2C and B2B. Image by Getty Images via @daylife. by Frank Reed.

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Moving Upmarket: SMB to Enterprise—What Does Your Marketing Plan Need?

SmartBug Media

At an SMB level, there may be one decision maker who has a budget and can quickly sign on with your product or service. At an enterprise level, you may need more documents to help gain buy-in from other team members, even though that may be completely unnecessary at an SMB level.

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Five Findings From Forrester Consulting’s “Driving SMB Revenue In A Tough Economy”

Marketing Action

SMB use a lot of tactics. Join Act-On’s Jeff Linton in a free webinar to learn seven actionable, achievable habits that any SMB can use to drive revenue, based on this research from Forrester Consulting.

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Google and Bing still have an SMB gap

Biznology

As I follow the SMB market in the online space, I see something that I am not convinced the tech world is paying enough attention to. Image by michperu via Flickr. by Frank Reed.

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Targeting small & medium business (SMB)

Brainrider

Targeting the SMB market requires an understanding of how small- and medium-sized business owners think and how to connect with them. The post Targeting small & medium business (SMB) appeared first on Brainrider. Attract & Acquire More Quality Leads Build a Customer-Focused Marketing Plan Better Content Segmentation small and medium business small business SMB targeting

Breaking Down the Buyer’s Journey for SMB Marketers

Salesfusion

As a matter of fact, the buyer’s journey plays an integral role in today’s digital, multi-channel marketing world and even SMB organizations can’t ignore it. The post Breaking Down the Buyer’s Journey for SMB Marketers appeared first on Salesfusion.

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CCPA Regulation, SMB, and Ad Tech: How will they Co-Exist?

readwrite

The post CCPA Regulation, SMB, and Ad Tech: How will they Co-Exist? Last month, tens of thousands of apps were closed by Facebook because of a data breach. The investigation process was related to Cambridge Analytica.

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