Smart Strategies that Give Your SMB Marketing a Boost

Act-On

Don’t miss these killer strategies that will surely give your SMB marketing a major advantage. Lead Generation Lead Management Marketing Strategy marketing strategy SMB Lead Generation SMB marketing SMB Marketing Strategy

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Note to SMB: Stop Neglecting Marketing Automation!

Marketing Insider Group

The post Note to SMB: Stop Neglecting Marketing Automation! It can be hard for small businesses to get their marketing efforts off the ground. Keeping up with new trends and demands seem like uphill battles for many small to mid-sized businesses.

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Salesfusion Launches Email Deliverability Monitoring Service for SMB Marketers

Salesfusion

The post Salesfusion Launches Email Deliverability Monitoring Service for SMB Marketers appeared first on Salesfusion. Email Marketing News B2B Marketing email deliverability

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Study Shows SMB Marketers Want to Communicate Value with Metrics

Modern Marketing

Brent Leary from CRM Essentials touches on what’s behind an increased adoption of Modern Marketing in this brief video : Most SMB marketing teams are lean with budget constraints. This is one of the key reasons SMB marketers are more reliant on marketing technology.

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Channeling Buyer-Based Experiences in SMB

Tony Zambito

This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . Next Up: Closing the deal in SMB with Buyer-Based Selling.

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Grow SMB Revenues With Buyer-Based Marketing

Tony Zambito

This is part 3 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . In what SMB sub-market segments are our best customers?

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Your Top Priority Is Growing The SMB Revenue Base – Now What?

Tony Zambito

This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . Next Up: Understanding New Buyer Realities In SMB.

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SMB Marketing Automation: Getting Started with Content Strategy

NuSpark

The other issue I’ve seen with the lead nurturing concept at SMB firms is the eagerness for salespeople to engage with leads who download content, even though those prospects aren’t ready to be engaged with. Overcoming lack of understanding, resources, and content .

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Location Marketing for the SMB

Biznology

As a result, the SMB (small and medium business) is now having more pressure than ever placed on them to make sure that their local Internet presence is well thought-out and executed. It can certainly be confusing and daunting even to the most savvy SMB marketer.

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Use Buyer-Based Selling To Engage The New SMB Buyer

Tony Zambito

This is part 5 and final article of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. Grow SMB Revenues With Buyer-Based Marketing (buyerology.com).

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ActiveConversion Review - SMB Lead Management

LeadSloth

Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. From Web Analytics to Demand Generation.

6 Effective tools for SMB that integrate with your existing SaaS

Biznology

The post 6 Effective tools for SMB that integrate with your existing SaaS appeared first on Biznology. These days, the buzzword is “integration.” As in: how can small business tools work together to get more done?

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The Current State of SMB Invoicing [Infographic]

Hubspot

Spreadsheets. Emails. Paper documents. Oh my. If this sounds anything like your current invoicing solution, you're not alone.

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The $1,000 SMB Marketing Challenge: How Would You Spend It?

Biznology

If you had $1,000 to spend as a marketing challenge, how would you spend it? We’ve all fantasized about what we would do if we won the lottery. But apply the same fantasy of coming into some money at a more realistic level.

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MindMatrix: A Unique Marketing Automation Platform for SMB

NuSpark

Paul: How does this translate to the SMB market? They may not need all of the functionality of a robust marketing to sales automation platform but there are some basic elements that can make any SMB successful. In some cases, SMB’s just don’t want to hire internally for the skill sets that are necessary to be successful. Learn About MindMatrix Marketing Automation; An Interview with Andrew Carlton, Director of Channel Sales at MindMatrix.

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Internet Industry Assumptions Can Be Dangerous for SMB’s

Biznology

Of course, he is writing for his audience, but his audience is mostly SMB’s who are trying to market their way out of this economic train wreck we are living through. Depending on who you believe, 50% of SMB’s still don’t even have a website! Image via Wikipedia.

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Google and Bing still have an SMB gap

Biznology

As I follow the SMB market in the online space, I see something that I am not convinced the tech world is paying enough attention to. Image by michperu via Flickr. by Frank Reed.

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2011: The Year of the Online SMB

Biznology

I am declaring 2011 the Year of the Online SMB. I like the definition of an SMB being under 100 employees, but up to 500 employees can be deemed an SMB also. There are no hard and fast criteria for determining SMB status but we all know one when we see one. Google Place Pages, Hotpot, Boost, Tags, and whatever else Google has up its wealthy sleeves are all pointed directly at the SMB market, both B2C and B2B. Image by Getty Images via @daylife. by Frank Reed.

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Five Findings From Forrester Consulting’s “Driving SMB Revenue In A Tough Economy”

Marketing Action

SMB use a lot of tactics. Join Act-On’s Jeff Linton in a free webinar to learn seven actionable, achievable habits that any SMB can use to drive revenue, based on this research from Forrester Consulting.

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[Infographic] From Cost Center to Revenue Generator: SMB Marketers Predict The Future

Modern B2B Marketing

Now I’d like to take a closer look at the opinions of the SMB marketers who took part in this research and what they think the future of marketing looks like. SMB marketers are preparing for and expecting a lot more revenue responsibility.

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5 Efficient Content Marketing Ideas for SMBs

Marketing Insider Group

Content Marketing Social Media content marketing ideas ideas newsjacking SEO small business smb video marketingWhen small-to-medium sized businesses actualize highly-creative content marketing strategies, many great things can happen.

Best Tools for SMB Online Lead Generation

Leadfeeder

No single tool can answer to all your needs in online lead generation. You must find the best special-purpose tools for your needs. The problem is, which ones to choose? In this blog post I’ll share my favorite toolstack and give you some ideas on what should be your criteria for choosing your tools. Best performing channels for B2B lead generation. Small businesses need to think carefully when selecting tools for any purpose.

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SMB IT Spending Recovers: Looking for ROI and Diagnostic Guidance

The ROI Guy

released its second annual Microsoft SMB/Partner Insight Report and the study shows that although SMBs remain concerned about the business climate, most will increase technology spending in 2010, highlighting the role of IT as a strategic business tool in this crucial sector of the global economy. The SMB market represents 44 percent of the total IT market spending. The complete 2010 Microsoft SMB/Partner Insight Report is available at [link]. Microsoft Corp.

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SMB a New Year Bright Spot for IT Sales and Marketing?

The ROI Guy

According to SpiceWorks latest State of SMB IT report, there was a 9% increase in second half 2011 budget forecasts, the highest planned budget uptick over the past two years. According to the 962 respondents, SMB IT spending on hardware, software and services has increased from an average of $108K per organization in 2009, to a planned $143K in the second half of 2011. Tip #5: Prove Customer / Competitive Value: Each SMB has unique and growing customer and competitive challenges.

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The Six Best Accounting and Finance Tools for Small Business

Webbiquity

Business Software Cool Web Tools AppStorm best accounting tools best online accounting apps best small business accounting software best SMB finance software FreshBooks Marketing Insider Group QuickBooks Slimvoice TaxJar Wave Accounting Xero

Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

The ROI Guy

To address this growing market opportunity, Alinean developed the EMC SMB Virtual Solutions Advisor, a TCO calculator at the heart of this new SMB virtualization marketing campaign. New TCO Calculator: EMC SMB Virtual Solutions Advi.

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Fresh Insights in Selling to SMBs

Biznology

Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. SMB is where there’s enough volume to do plenty of testing.

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3 Small Business Content Marketing Tips to Fuel Growth

Sales Intelligence View

Content Marketing Marketing Small Business Social Media Tips Tips and Tricks best practices social media SEO Smb Market SMB SEO Businesses that only market during special promotional periods have an increased risk of failure.

26 Resources For Small Business Week

Radius

The SMB economy is incredibly important to Radius, because our customers provide solutions to small businesses all over America. B2B Marketing small business week small business week 2015 SMBIn honor of National Small Business Week, we’ve compiled a list of our favorite small business resources. To bolster their growth, we’ve built the most comprehensive and up-to-date index of small businesses in America.

Study: Social Media Affects SMB Purchasing Decisions

Hubspot

New Study of SMB Technology Buyers. A recent study by the SMB Group gathered data from 475 respondents working at companies with less than 1,000 employees. Many people still think that the heaviest users of social media skew young. In fact, according to a recent analysis completed by Pingdom , the average social media user is 35-44 years old.

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Email Campaign or Essay Question? You Decide.

The Point

” B2B Marketing Content marketing Copywriting Creative Demand Generation email design email marketing lead generation b2b demand generation B2B email agency b2b lead generation email best practices email copywriting email copywriting tips email marketing agency Integra SMB marketing

Marketing Automation and SMBs – an Overview

B2B Lead Generation

A major factor is how marketing automation can help optimize the SMB marketers time. The marketing department at an SMB is typically small just based on the size of the business, but at the same time the customer base – the database – can still be very large and automation software can help with activities such as lead nurturing. For the SMB marketer, let’s say you have a one-person staff. Creating a culture that allows for marketing automation implementation at an SMB.

Business Blogging as an Equalizer for Small and Medium Businesses

Marketing Action

Content Marketing blog blog post blogging growing your SMB small business SMBBeing the small kid on the block is never easy. Especially when you have a much smaller marketing budget than larger companies.

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

500 Mack Collier Pinterest SEO SMBDespite the many business benefits of blogging , it remains an underutilized tactic. Recent research shows that only 37% of the Inc. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs.

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Current Payments Industry Trends: POS, Mobile Ordering, and Contactless

Radius

Many companies are turning to new technologies to not just survive, but thrive within the SMB market. B2B Marketing Payments POS POS technology predictive SMBRaymond Pucci is the Associate Director, Research Services, at Mercator Advisory Group. He focuses on merchant services and related payments topics. His most recent research publication is “Merchant Acquiring’s Ecosystem: Evolving Beyond Transactions.”.

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Current Payments Industry Trends: POS, Mobile Ordering, and Contactless

Radius

Many companies are turning to new technologies to not just survive, but thrive within the SMB market. A-Featured B2B Marketing Payments POS POS technology predictive SMBRaymond Pucci is the Associate Director, Research Services, at Mercator Advisory Group. He focuses on merchant services and related payments topics. His most recent research publication is “Merchant Acquiring’s Ecosystem: Evolving Beyond Transactions.”.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. Younger buyers rely more heavily than their older counterparts on social media as key influence in SMB purchasing decisions–but not by all that much.

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Coffee, Alcohol and SMBs’ 2014 Marketing Priorities

Fathom

First off, in case you work for a Big Brand (or lest we get lost in abbreviation city), SMB stands for ‘small-to-mid-sized businesses.’ I discovered today something really interesting about SMB professionals. These are all items I would also prioritize as a professional working for the average SMB. Read into this what you will, but I’ve got a thought: SMB professionals need their coffee and alcohol.

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How the Right Domain Name Impacts Your New Website

Aberdeen

CMO Essentials TechPro Essentials brand branding small and medium sized businesses small business SMB TLD top-level domain website builderSetting up your new business website and determining your business name isn’t for the faint of heart.

Predictions for 2006: What should an SMB IT Executive Expect for the New Year

The ROI Guy

These E-bay like software marketplaces will revolutionize the SMB application software marketplace and beyond, providing superior best in class capabilities at extremely reasonable prices. Vendors realize its not just enterprise IT that counts – never before have more vendors focused on solutions for small and medium businesses - and 2006 is the year for SMB oriented solutions. Its good to be an SMB

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