INDUSTRY INSIGHTS YOUR PEERS ARE READING
Robert Levin – Chief SMB Officer & Editor-in-chief at RSL Media. Rob has been helping big brands “speak SMB” since he founded The New York Enterprise Report (NYER) in 2003. YOU’VE ALSO GOT SPEAK SMB, HOW DOES THAT FIT IN? MORE
Of course, he is writing for his audience, but his audience is mostly SMB’s who are trying to market their way out of this economic train wreck we are living through. Depending on who you believe, 50% of SMB’s still don’t even have a website! Image via Wikipedia. MORE
Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. Younger buyers rely more heavily than their older counterparts on social media as key influence in SMB purchasing decisions–but not by all that much. MORE
Content Marketing blog blog post blogging growing your SMB small business SMBBeing the small kid on the block is never easy. Especially when you have a much smaller marketing budget than larger companies. MORE
To address this growing market opportunity, Alinean developed the EMC SMB Virtual Solutions Advisor, a TCO calculator at the heart of this new SMB virtualization marketing campaign. New TCO Calculator: EMC SMB Virtual Solutions Advi. MORE
If you had $1,000 to spend as a marketing challenge, how would you spend it? We’ve all fantasized about what we would do if we won the lottery. But apply the same fantasy of coming into some money at a more realistic level. MORE
This is part 5 and final article of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. Grow SMB Revenues With Buyer-Based Marketing (buyerology.com). MORE
Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. From Web Analytics to Demand Generation. MORE
Business Software Cool Web Tools AppStorm best accounting tools best online accounting apps best small business accounting software best SMB finance software FreshBooks Marketing Insider Group QuickBooks Slimvoice TaxJar Wave Accounting Xero MORE
This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . Next Up: Closing the deal in SMB with Buyer-Based Selling. MORE
Spreadsheets. Emails. Paper documents. Oh my. If this sounds anything like your current invoicing solution, you're not alone. MORE
Paul: How does this translate to the SMB market? They may not need all of the functionality of a robust marketing to sales automation platform but there are some basic elements that can make any SMB successful. In some cases, SMB’s just don’t want to hire internally for the skill sets that are necessary to be successful. Learn About MindMatrix Marketing Automation; An Interview with Andrew Carlton, Director of Channel Sales at MindMatrix. MORE
Digital Marketing Strategy Small Business small business marketing smbMany small business owners make the mistake of thinking that their website’s homepage can also act as a landing page. Myth busted: it can’t! MORE
This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . Next Up: Understanding New Buyer Realities In SMB. MORE
Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. SMB is where there’s enough volume to do plenty of testing. MORE
As a matter of fact, the buyer’s journey plays an integral role in today’s digital, multi-channel marketing world and even SMB organizations can’t ignore it. The post Breaking Down the Buyer’s Journey for SMB Marketers appeared first on Salesfusion. MORE
Mike Wolff, SVP, Commercial Sales, at Salesforce, Adrian Rosenkranz, Head of SMB Marketing at Salesforce, Peri McDonald, Regional Vice President, Customer Success at Salesforce and Fred Shilmover, co-founder and CEO of InsightSquared. Market, sell and support: best practices from SMB leaders — Wednesday, November 8 at 1 – 1:40 p.m., Cost-effectively marketing & selling to, servicing, and retaining SMB customers is daunting for any organization. MORE
SMB use a lot of tactics. Join Act-On’s Jeff Linton in a free webinar to learn seven actionable, achievable habits that any SMB can use to drive revenue, based on this research from Forrester Consulting. MORE
New Study of SMB Technology Buyers. A recent study by the SMB Group gathered data from 475 respondents working at companies with less than 1,000 employees. Many people still think that the heaviest users of social media skew young. In fact, according to a recent analysis completed by Pingdom , the average social media user is 35-44 years old. MORE
The other issue I’ve seen with the lead nurturing concept at SMB firms is the eagerness for salespeople to engage with leads who download content, even though those prospects aren’t ready to be engaged with. Overcoming lack of understanding, resources, and content . MORE
No single tool can answer to all your needs in online lead generation. You must find the best special-purpose tools for your needs. The problem is, which ones to choose? In this blog post I’ll share my favorite toolstack and give you some ideas on what should be your criteria for choosing your tools. Best performing channels for B2B lead generation. Small businesses need to think carefully when selecting tools for any purpose. MORE
This is part 3 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . In what SMB sub-market segments are our best customers? MORE
The post 6 Effective tools for SMB that integrate with your existing SaaS appeared first on Biznology. These days, the buzzword is “integration.” As in: how can small business tools work together to get more done? MORE
Don’t miss these killer strategies that will surely give your SMB marketing a major advantage. Lead Generation Lead Management Marketing Strategy marketing strategy SMB Lead Generation SMB marketing SMB Marketing Strategy MORE
Content Marketing Social Media content marketing ideas ideas newsjacking SEO small business smb video marketingWhen small-to-medium sized businesses actualize highly-creative content marketing strategies, many great things can happen. MORE
The SMB economy is incredibly important to Radius, because our customers provide solutions to small businesses all over America. B2B Marketing small business week small business week 2015 SMBIn honor of National Small Business Week, we’ve compiled a list of our favorite small business resources. To bolster their growth, we’ve built the most comprehensive and up-to-date index of small businesses in America. MORE
According to SpiceWorks latest State of SMB IT report, there was a 9% increase in second half 2011 budget forecasts, the highest planned budget uptick over the past two years. According to the 962 respondents, SMB IT spending on hardware, software and services has increased from an average of $108K per organization in 2009, to a planned $143K in the second half of 2011. Tip #5: Prove Customer / Competitive Value: Each SMB has unique and growing customer and competitive challenges. MORE
The post Salesfusion Launches Email Deliverability Monitoring Service for SMB Marketers appeared first on Salesfusion. Email Marketing News B2B Marketing email deliverability MORE
The post Note to SMB: Stop Neglecting Marketing Automation! It can be hard for small businesses to get their marketing efforts off the ground. Keeping up with new trends and demands seem like uphill battles for many small to mid-sized businesses. MORE
” B2B Marketing Content marketing Copywriting Creative Demand Generation email design email marketing lead generation b2b demand generation B2B email agency b2b lead generation email best practices email copywriting email copywriting tips email marketing agency Integra SMB marketing MORE
This is part 2 of a series on the challenge of targeting SMB markets and how the use of buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . That is of how to get to know the new SMB buyer. Getting To Know The New SMB Buyer. MORE
As I follow the SMB market in the online space, I see something that I am not convinced the tech world is paying enough attention to. Image by michperu via Flickr. by Frank Reed. MORE
Brent Leary from CRM Essentials touches on what’s behind an increased adoption of Modern Marketing in this brief video : Most SMB marketing teams are lean with budget constraints. This is one of the key reasons SMB marketers are more reliant on marketing technology. MORE
Many companies are turning to new technologies to not just survive, but thrive within the SMB market. B2B Marketing Payments POS POS technology predictive SMBRaymond Pucci is the Associate Director, Research Services, at Mercator Advisory Group. He focuses on merchant services and related payments topics. His most recent research publication is “Merchant Acquiring’s Ecosystem: Evolving Beyond Transactions.”. MORE
I am declaring 2011 the Year of the Online SMB. I like the definition of an SMB being under 100 employees, but up to 500 employees can be deemed an SMB also. There are no hard and fast criteria for determining SMB status but we all know one when we see one. Google Place Pages, Hotpot, Boost, Tags, and whatever else Google has up its wealthy sleeves are all pointed directly at the SMB market, both B2C and B2B. Image by Getty Images via @daylife. by Frank Reed. MORE
A major factor is how marketing automation can help optimize the SMB marketers time. The marketing department at an SMB is typically small just based on the size of the business, but at the same time the customer base – the database – can still be very large and automation software can help with activities such as lead nurturing. For the SMB marketer, let’s say you have a one-person staff. Creating a culture that allows for marketing automation implementation at an SMB. MORE
Content Marketing Marketing Small Business Social Media Tips Tips and Tricks best practices social media SEO Smb Market SMB SEO Businesses that only market during special promotional periods have an increased risk of failure. MORE
e-Commerce Internet Marketing Organic Search Slider Business Google Analytics Internet marketing Online shopping Search engine optimization SMB Image via CrunchBase. Small and mid-sized eCommerce retailers face many challenges online. MORE
released its second annual Microsoft SMB/Partner Insight Report and the study shows that although SMBs remain concerned about the business climate, most will increase technology spending in 2010, highlighting the role of IT as a strategic business tool in this crucial sector of the global economy. The SMB market represents 44 percent of the total IT market spending. The complete 2010 Microsoft SMB/Partner Insight Report is available at [link]. Microsoft Corp. MORE
As a result, the SMB (small and medium business) is now having more pressure than ever placed on them to make sure that their local Internet presence is well thought-out and executed. It can certainly be confusing and daunting even to the most savvy SMB marketer. MORE
First off, in case you work for a Big Brand (or lest we get lost in abbreviation city), SMB stands for ‘small-to-mid-sized businesses.’ I discovered today something really interesting about SMB professionals. These are all items I would also prioritize as a professional working for the average SMB. Read into this what you will, but I’ve got a thought: SMB professionals need their coffee and alcohol. MORE
500 Mack Collier Pinterest SEO SMBDespite the many business benefits of blogging , it remains an underutilized tactic. Recent research shows that only 37% of the Inc. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. MORE
Now I’d like to take a closer look at the opinions of the SMB marketers who took part in this research and what they think the future of marketing looks like. SMB marketers are preparing for and expecting a lot more revenue responsibility. MORE
SMB Related Topics Act-On
AUGUST 25, 2017
Don’t miss these killer strategies that will surely give your SMB marketing a major advantage. Lead Generation Lead Management Marketing Strategy marketing strategy SMB Lead Generation SMB marketing SMB Marketing Strategy
Marketing Insider Group
FEBRUARY 6, 2017
The post Note to SMB: Stop Neglecting Marketing Automation! It can be hard for small businesses to get their marketing efforts off the ground. Keeping up with new trends and demands seem like uphill battles for many small to mid-sized businesses.
Salesfusion
NOVEMBER 24, 2014
The post Salesfusion Launches Email Deliverability Monitoring Service for SMB Marketers appeared first on Salesfusion. Email Marketing News B2B Marketing email deliverability
Tony Zambito
MARCH 30, 2012
This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . Next Up: Closing the deal in SMB with Buyer-Based Selling.
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from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. 1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges.
Modern Marketing
OCTOBER 10, 2013
Brent Leary from CRM Essentials touches on what’s behind an increased adoption of Modern Marketing in this brief video : Most SMB marketing teams are lean with budget constraints. This is one of the key reasons SMB marketers are more reliant on marketing technology.
Tony Zambito
MARCH 21, 2012
This is part 2 of a series on the challenge of targeting SMB markets and how the use of buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . That is of how to get to know the new SMB buyer. Getting To Know The New SMB Buyer.
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Biznology
FEBRUARY 19, 2014
e-Commerce Internet Marketing Organic Search Slider Business Google Analytics Internet marketing Online shopping Search engine optimization SMB Image via CrunchBase. Small and mid-sized eCommerce retailers face many challenges online.
Salesfusion
FEBRUARY 22, 2016
As a matter of fact, the buyer’s journey plays an integral role in today’s digital, multi-channel marketing world and even SMB organizations can’t ignore it. The post Breaking Down the Buyer’s Journey for SMB Marketers appeared first on Salesfusion.
Tony Zambito
MARCH 18, 2012
This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . Next Up: Understanding New Buyer Realities In SMB.
Tony Zambito
APRIL 6, 2012
This is part 5 and final article of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. Grow SMB Revenues With Buyer-Based Marketing (buyerology.com).
Biznology
DECEMBER 2, 2010
As a result, the SMB (small and medium business) is now having more pressure than ever placed on them to make sure that their local Internet presence is well thought-out and executed. It can certainly be confusing and daunting even to the most savvy SMB marketer.
NuSpark
NOVEMBER 10, 2013
The other issue I’ve seen with the lead nurturing concept at SMB firms is the eagerness for salespeople to engage with leads who download content, even though those prospects aren’t ready to be engaged with. Overcoming lack of understanding, resources, and content .
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Hubspot
JANUARY 1, 2018
Spreadsheets. Emails. Paper documents. Oh my. If this sounds anything like your current invoicing solution, you're not alone.
NuSpark
MARCH 17, 2013
Paul: How does this translate to the SMB market? They may not need all of the functionality of a robust marketing to sales automation platform but there are some basic elements that can make any SMB successful. In some cases, SMB’s just don’t want to hire internally for the skill sets that are necessary to be successful. Learn About MindMatrix Marketing Automation; An Interview with Andrew Carlton, Director of Channel Sales at MindMatrix.
LeadSloth
MARCH 16, 2009
Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. From Web Analytics to Demand Generation.
Biznology
JUNE 28, 2013
If you had $1,000 to spend as a marketing challenge, how would you spend it? We’ve all fantasized about what we would do if we won the lottery. But apply the same fantasy of coming into some money at a more realistic level.
Biznology
NOVEMBER 4, 2011
Of course, he is writing for his audience, but his audience is mostly SMB’s who are trying to market their way out of this economic train wreck we are living through. Depending on who you believe, 50% of SMB’s still don’t even have a website! Image via Wikipedia.
Biznology
DECEMBER 16, 2010
I am declaring 2011 the Year of the Online SMB. I like the definition of an SMB being under 100 employees, but up to 500 employees can be deemed an SMB also. There are no hard and fast criteria for determining SMB status but we all know one when we see one. Google Place Pages, Hotpot, Boost, Tags, and whatever else Google has up its wealthy sleeves are all pointed directly at the SMB market, both B2C and B2B. Image by Getty Images via @daylife. by Frank Reed.
Marketing Action
JANUARY 3, 2013
SMB use a lot of tactics. Join Act-On’s Jeff Linton in a free webinar to learn seven actionable, achievable habits that any SMB can use to drive revenue, based on this research from Forrester Consulting.
Biznology
DECEMBER 28, 2015
The post 6 Effective tools for SMB that integrate with your existing SaaS appeared first on Biznology. These days, the buzzword is “integration.” As in: how can small business tools work together to get more done?
Biznology
MARCH 18, 2011
As I follow the SMB market in the online space, I see something that I am not convinced the tech world is paying enough attention to. Image by michperu via Flickr. by Frank Reed.
Leadfeeder
SEPTEMBER 13, 2016
No single tool can answer to all your needs in online lead generation. You must find the best special-purpose tools for your needs. The problem is, which ones to choose? In this blog post I’ll share my favorite toolstack and give you some ideas on what should be your criteria for choosing your tools. Best performing channels for B2B lead generation. Small businesses need to think carefully when selecting tools for any purpose.
Modern B2B Marketing
FEBRUARY 26, 2015
Now I’d like to take a closer look at the opinions of the SMB marketers who took part in this research and what they think the future of marketing looks like. SMB marketers are preparing for and expecting a lot more revenue responsibility.
Onalytica B2B
OCTOBER 30, 2018
Robert Levin – Chief SMB Officer & Editor-in-chief at RSL Media. Rob has been helping big brands “speak SMB” since he founded The New York Enterprise Report (NYER) in 2003. YOU’VE ALSO GOT SPEAK SMB, HOW DOES THAT FIT IN?
The ROI Guy
NOVEMBER 14, 2011
According to SpiceWorks latest State of SMB IT report, there was a 9% increase in second half 2011 budget forecasts, the highest planned budget uptick over the past two years. According to the 962 respondents, SMB IT spending on hardware, software and services has increased from an average of $108K per organization in 2009, to a planned $143K in the second half of 2011. Tip #5: Prove Customer / Competitive Value: Each SMB has unique and growing customer and competitive challenges.
Marketing Insider Group
JANUARY 19, 2017
Content Marketing Social Media content marketing ideas ideas newsjacking SEO small business smb video marketingWhen small-to-medium sized businesses actualize highly-creative content marketing strategies, many great things can happen.
The ROI Guy
APRIL 22, 2010
released its second annual Microsoft SMB/Partner Insight Report and the study shows that although SMBs remain concerned about the business climate, most will increase technology spending in 2010, highlighting the role of IT as a strategic business tool in this crucial sector of the global economy. The SMB market represents 44 percent of the total IT market spending. The complete 2010 Microsoft SMB/Partner Insight Report is available at [link]. Microsoft Corp.
Hubspot
AUGUST 26, 2010
New Study of SMB Technology Buyers. A recent study by the SMB Group gathered data from 475 respondents working at companies with less than 1,000 employees. Many people still think that the heaviest users of social media skew young. In fact, according to a recent analysis completed by Pingdom , the average social media user is 35-44 years old.
Sales Intelligence View
MAY 8, 2014
Content Marketing Marketing Small Business Social Media Tips Tips and Tricks best practices social media SEO Smb Market SMB SEO Businesses that only market during special promotional periods have an increased risk of failure.
Webbiquity
MARCH 21, 2017
Business Software Cool Web Tools AppStorm best accounting tools best online accounting apps best small business accounting software best SMB finance software FreshBooks Marketing Insider Group QuickBooks Slimvoice TaxJar Wave Accounting Xero
B2B Lead Generation
NOVEMBER 10, 2014
A major factor is how marketing automation can help optimize the SMB marketers time. The marketing department at an SMB is typically small just based on the size of the business, but at the same time the customer base – the database – can still be very large and automation software can help with activities such as lead nurturing. For the SMB marketer, let’s say you have a one-person staff. Creating a culture that allows for marketing automation implementation at an SMB.
SendinBlue
OCTOBER 23, 2018
Digital Marketing Strategy Small Business small business marketing smbMany small business owners make the mistake of thinking that their website’s homepage can also act as a landing page. Myth busted: it can’t!
Biznology
JULY 23, 2014
Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. SMB is where there’s enough volume to do plenty of testing.
Radius
MAY 5, 2015
The SMB economy is incredibly important to Radius, because our customers provide solutions to small businesses all over America. B2B Marketing small business week small business week 2015 SMBIn honor of National Small Business Week, we’ve compiled a list of our favorite small business resources. To bolster their growth, we’ve built the most comprehensive and up-to-date index of small businesses in America.
The ROI Guy
JANUARY 20, 2011
To address this growing market opportunity, Alinean developed the EMC SMB Virtual Solutions Advisor, a TCO calculator at the heart of this new SMB virtualization marketing campaign. New TCO Calculator: EMC SMB Virtual Solutions Advi.
Marketing Action
JUNE 25, 2015
Content Marketing blog blog post blogging growing your SMB small business SMBBeing the small kid on the block is never easy. Especially when you have a much smaller marketing budget than larger companies.
The Point
NOVEMBER 10, 2014
” B2B Marketing Content marketing Copywriting Creative Demand Generation email design email marketing lead generation b2b demand generation B2B email agency b2b lead generation email best practices email copywriting email copywriting tips email marketing agency Integra SMB marketing
Webbiquity
JUNE 4, 2012
500 Mack Collier Pinterest SEO SMBDespite the many business benefits of blogging , it remains an underutilized tactic. Recent research shows that only 37% of the Inc. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs.
Webbiquity
JANUARY 17, 2011
Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. Younger buyers rely more heavily than their older counterparts on social media as key influence in SMB purchasing decisions–but not by all that much.
InsightSquared
OCTOBER 11, 2017
Mike Wolff, SVP, Commercial Sales, at Salesforce, Adrian Rosenkranz, Head of SMB Marketing at Salesforce, Peri McDonald, Regional Vice President, Customer Success at Salesforce and Fred Shilmover, co-founder and CEO of InsightSquared. Market, sell and support: best practices from SMB leaders — Wednesday, November 8 at 1 – 1:40 p.m., Cost-effectively marketing & selling to, servicing, and retaining SMB customers is daunting for any organization.
Fathom
JANUARY 3, 2014
First off, in case you work for a Big Brand (or lest we get lost in abbreviation city), SMB stands for ‘small-to-mid-sized businesses.’ I discovered today something really interesting about SMB professionals. These are all items I would also prioritize as a professional working for the average SMB. Read into this what you will, but I’ve got a thought: SMB professionals need their coffee and alcohol.
Radius
JULY 13, 2016
Many companies are turning to new technologies to not just survive, but thrive within the SMB market. B2B Marketing Payments POS POS technology predictive SMBRaymond Pucci is the Associate Director, Research Services, at Mercator Advisory Group. He focuses on merchant services and related payments topics. His most recent research publication is “Merchant Acquiring’s Ecosystem: Evolving Beyond Transactions.”.
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