How promotional merchandise magic can make the difference in your marketing campaigns

Biznology

Promotional merchandise is one of the oldest types of promotions. Even in today’s digital world, promotional products and branded merchandise really do make a big impact on marketing campaigns. 7 in 10 marketers use promotional merchandise to raise brand awareness.

Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

Merchandising Strategy Precedes Content Development. Thought Leadership Programs Must be Accountable for Business Outcomes. Thought Leadership is one of the most widely used terms in B2B marketing.

Merchandising for better sales

Leading Results Rambings

I went to pick up my daughter from kindergarten yesterday and ran head long into a master merchandiser who I both respect professional and loathe personally – Scholastic. Master merchandising and “value-add” from Disney for their pockets.

5 Ways You Can Merchandise the “Masthead Value” of Publicity

Marketing Craftmanship

Cite a relevant endorsement on your home page – One of the most effective ways to merchandise high-value media exposure is to select a very brief, relevant phrase from the coverage, for placement in a prominent position on your home page.

Merchandising For Better Sales

Leading Results Rambings

I went to pick up my daughter from kindergarten yesterday and ran headlong into a master merchandiser who I both respect professional and loathe personally – Scholastic.

How brands use promotional clothing [infographic]

Biznology

The British Promotional Merchandise Association (BPMA) often surveys people who have received promotional products to gauge their effectiveness! Their research helps to show businesses how well-branded merchandise can help promote your brand and increase sales.

10 promotional product trends from the PPAI Expo 2018

Biznology

If you want a customer to wear your branded clothing merchandise, making it comfortable is a great way to bridge any barriers that might have stood in the way.

Promotional products: making them effective branding tools for your business

Biznology

It is called the British Promotional Merchandise Association. They periodically survey recipients of promotional merchandise to evaluate their effectiveness and see what works best. Just because you spend more on promotional merchandise doesn’t mean it will be effective.

What is structured content?

Biznology

Structured content is fast emerging as a necessity for content marketers for a variety of reasons, including search, reuse, and content merchandising applications. Structured content is the most important trend in digital marketing that you’ve probably never heard of.

Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

It’s All About Merchandising. The attribution is unsupported, but Albert Einstein is often credited with the quote: “Insanity is doing the same thing over and over again, and expecting different results.”

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How The Chicago Bears Elevate Fan Engagement

Modern Marketing

The Chicago Bears launched a birthday campaign as their first automated campaign, designed to nurture fans and increase revenue through merchandise sales. by Eloqua | Tweet this As a team that has been sold out for nearly 30 years, The Chicago Bears faced a unique challenge.

Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

For the firm to benefit from the credibility associated with publication of its partner’s life sciences expertise, it would need to proactively merchandise this inherent 3rd party endorsement. Is Your B2B Marketing a Tactical Hodge Podge?

The 12 Hottest Tools for Content Promotion

Marketing Insider Group

There are a lot of people furiously writing great blog posts, spending hours a day, hoping that an insane amount of new customers will magically find their content and purchase their app, solution, merchandise or something else. Content marketing is nothing without good promotion.

The rise and fall of the Trump lifestyle brand

Biznology

The roller coaster ride behind the Trump brand and his merchandising empire over the past 20 years is a perfect example of what happens when a personal brand loses its credibility and integrity. License Global” magazine listed the Trump brand as 80th in the top 125 merchandisers.

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How to Run A Scaleable Holiday Marketing Program

Modern B2B Marketing

Send Personalized Merchandise. Sending physical merchandise , such as wine and gourmet gift baskets, is sure to create excitement and engagement. For high-value ABM customers that you are trying to grow into larger accounts, send personalized merchandise.

8 Benefits of Promotional Products

We Are Promotional

Below we have listed many of the benefits of using promotional products and merchandise. Using promotional merchandise is a great way to move your advertising campaign into the offices and homes of potential and existing customers. What are the benefits of promotional products?

Using Your Customer’s Language – Real Tales of Caution

Leading Results Rambings

Merchandising For Better Sales. In the last few weeks we''ve had two clients we work with discover that the language they use to describe their customers is the not the language the customers use to describe themselves.

Keeping up with ABM: tips from the FlipMyFunnel conference

Biznology

Their tools operate within your CRM system to let marketers and sales reps order up direct mail shipment of collateral, gift boxes, logo merchandise, even food, on a global basis.

3 Ways Retailers Can Heat Up Their Summer Email Campaigns

Modern Marketing

Summer Email Campaigns That Sizzle Instead of merchandise-driven, batch-and-blast email campaigns, consider what the customer wants to see and how to make them feel like an individual.

4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content

Modern Marketing

These interactive Instagram email campaigns can help to increase sell-through on products, allowing marketers to push through merchandise in a timely fashion. When used correctly, broadcast email campaigns can help you reach customers at scale.

Five Tips For Building a Remarkable Trade Show Booth

Webbiquity

Merchandise is always a good way to attract attention to a trade show booth. Guest post by Tifany Scifo. Some companies rely on trade shows for new business or to expand their client base, while other use the shows to launch a new product.

Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI?

Aberdeen

Aberdeen defines reward-based promotions as those that offer an incentive in the form of digital or physical gift cards, prepaid cards, merchandise, or checks to encourage action or purchase. What kind of promotions hook you? Do you know what kind of promotions hook your customers?

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Nicolas Franchet, Head of Retail and E-commerce at Facebook: How to Combine Digital and Traditional Retail Marketing Channels [Podcast]

Crimson Marketing

Keeping Customers: Loyalty—the third key component of digital merchandising, says Nicolas—is about re-engaging existing customers, 70% of whom will never read a brand’s email communications.

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

Products and/or Merchandise – As the blogging stratosphere expanded, and readership grew, so did opportunities for merchandising. Can you still make money blogging ? Or is it too late to get in to the game?

If I get you on the cover of Forbes Magazine…

Marketing Craftmanship

It’s a single, albeit important step in a multi-step process that BEGINS with defining a very specific business outcome the media placement will help to achieve, if the 3 rd party endorsement is properly merchandised. …what will you do with that exposure?

5 Tips for Retail Social-Media Success

Fathom

When new merchandise arrives, take the opportunity to post photos to entice customers to visit the store and browse. It’s an easy way to promote merchandise that people may easily miss otherwise.

Brands Are Facing Post-Election Boycotts. Here’s Why They Can’t Back Down

Contently

Trump resistance , a Facebook group with 39,000 members, for continuing to sell Trump merchandise. Advertisers typically prefer to stay out of politics. Why risk ostracizing half of your potential customers with some divisive statement that alienates the left or the right?

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Customer Loyalty: Why the Game's Changing & How You Can Win It

Modern Marketing

And using past-purchase and browsing behavior, direct them to specific aisles where there’s merchandise they might be interested in. Acquiring new customers for your business is a lot more challenging and costs up to five times more than it does to retain one.

How Social Media Can Act as a Primary Sales Channel for Your Business

Modern B2B Marketing

Here is why chatbots on social platforms are so useful: They engage with the customer, so it’s almost as if you have a “merchandiser” or sales rep that can readily assist your customers at any time.

The Best Media Coverage Money Can’t Buy: How Loyola-Chicago’s Cinderella Run Triggered a One-Time Marketing Opportunity

Content Standard

And it succeeded: According to NBC News , an internal study of its own economic boost found that George Mason’s Final Four run helped increase its number of merchandising licenses from 38 to 53, resulting in $100,000 in additional annual revenue.

Why This Holiday Email Campaign Misses the Mark

The Point

There’s literally no other detail mentioned – nothing about what I’ll learn, perhaps about ecommerce trends or security best practices or Web merchandising – that communicates the benefit of downloading the paper.

If You’re Struggling with Bounce Rate, Picture Yourself as a Shopkeeper

Outbrain

Have you ever wandered into a store, taken one look at the merchandise, and turned right back around? Maybe you realized immediately that the merchandise is not right for you. Quality Merchandise vs. Quality Content.

Congratulations to the 2018 Markie Award Winners!

Modern Marketing

They have provided their customers with relevant content, merchandising, personalized search, customized marketing programs, and tailored websites across all channels. Celebrating a Magical Night Honoring Old and New Marketing and Commerce Legends.

Avoid the Carnival Barker Approach to Publicity

Marketing Craftmanship

Under pressure to produce media exposure of any kind, PR firms or corporate publicists sometimes generate a placement first, and then attempt to figure out a way to leverage (or “merchandise”) that publicity. Build an internal merchandising system. Publicity Must Be More Than Noise.

How Content Can Ring Up a Better Retail Experience

Content Marketing Institute

Amazon Prime customers who want to take advantage of a specially discounted deal of the day (delivered via opt-in text messages) must pick up the merchandise in person at a designated Treasure Truck location in their city.

How AI Can Help With Your Branding Efforts

LeadCrunch

Additionally, another interesting use they point out is Predictive Merchandising, which uses Big Data to organize merchandise in a way that’s more appealing to the customer. While it might sound obvious, marketers should start studying AI. Not because it’s the next big thing or even because it’s involved in tech…no, they should start learning about it because without this knowledge base, they might be out of a job.

15 Ways Marketers Can Optimize For Visual Search

ScribbleLive

Is the merchandise shown clearly? Google, Bing, Pinterest and eBay have all announced functionality or updates for visual search recently – sure signs the space is heating up and consumers will soon be able to search with images as well as with words and voice.

4 Ways to Turn Marketing Ideas Into Engaged Customers

Modern Marketing

“What makes a stellar head of marketing today is someone who not only has the marketing skill-set, but who can also flex across technology and product/merchandising. Having engaged customers is, of course, the holy grail for marketers.

How Inspiring Brands Give Thanks on Social Media

Content Marketing Institute

What’s even better is that the event activities and merchandise are curated to suit each host city’s unique culture – bringing together music by local artists, collections of top styles participants can purchase, and free food and drinks from the area’s favorite food trucks.

What influencers want and expect from influencer marketing, according to creator relations master, Kristen Matthews

Biznology

You’ll only get exactly the amount of value that you put in, be it in the form of merchandise, compensation, respect, access, exclusivity, fandom, discounts, or even sweet residual profits from affiliate codes and profit-sharing.