How promotional merchandise magic can make the difference in your marketing campaigns

Biznology

Promotional merchandise is one of the oldest types of promotions. Even in today’s digital world, promotional products and branded merchandise really do make a big impact on marketing campaigns. 7 in 10 marketers use promotional merchandise to raise brand awareness.

Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

Merchandising Strategy Precedes Content Development. Thought Leadership Programs Must be Accountable for Business Outcomes. Thought Leadership is one of the most widely used terms in B2B marketing.

Merchandising for better sales

Leading Results Rambings

I went to pick up my daughter from kindergarten yesterday and ran head long into a master merchandiser who I both respect professional and loathe personally – Scholastic. Master merchandising and “value-add” from Disney for their pockets.

6 Visual Merchandising Examples That Drive Sales

Hubspot

And for this very reason, we decided to highlight the visual merchandising examples that tell the some of the most captivating stories in retail. What is visual merchandising? 6 Examples of Retail Merchandising that Drive Sales. Designing window displays is like creating content.

Merchandising For Better Sales

Leading Results Rambings

I went to pick up my daughter from kindergarten yesterday and ran headlong into a master merchandiser who I both respect professional and loathe personally – Scholastic.

5 Ways You Can Merchandise the “Masthead Value” of Publicity

Marketing Craftmanship

Cite a relevant endorsement on your home page – One of the most effective ways to merchandise high-value media exposure is to select a very brief, relevant phrase from the coverage, for placement in a prominent position on your home page.

How promotional products fit in with the modern consumer

Biznology

The research was conducted by the Promotional Products Association International (PPAI) and was posted on the British Promotional Merchandise Association (BPMA) website. Advertisers have a challenging job of increasing recall and improving resonance with consumers.

Even Merchandisers Must Be Customer-Centric

Customer Experience Matrix

But one—it happened to be about business intelligence systems—highlighted the importance of merchandise managers. This isn’t news to me: merchandisers are the kings and queens in most retail organizations, for the excellent reason that nothing else matters if people don’t want to buy what a store is selling. Traditional merchandise analysis is certainly not customer-based. For no particular reason, I’ve been reading a lot of retail white papers recently.

How brands use promotional clothing [infographic]

Biznology

The British Promotional Merchandise Association (BPMA) often surveys people who have received promotional products to gauge their effectiveness! Their research helps to show businesses how well-branded merchandise can help promote your brand and increase sales.

10 promotional product trends from the PPAI Expo 2018

Biznology

If you want a customer to wear your branded clothing merchandise, making it comfortable is a great way to bridge any barriers that might have stood in the way.

Promotional products: making them effective branding tools for your business

Biznology

It is called the British Promotional Merchandise Association. They periodically survey recipients of promotional merchandise to evaluate their effectiveness and see what works best. Just because you spend more on promotional merchandise doesn’t mean it will be effective.

What is structured content?

Biznology

Structured content is fast emerging as a necessity for content marketers for a variety of reasons, including search, reuse, and content merchandising applications. Structured content is the most important trend in digital marketing that you’ve probably never heard of.

How The Chicago Bears Elevate Fan Engagement

Modern Marketing

The Chicago Bears launched a birthday campaign as their first automated campaign, designed to nurture fans and increase revenue through merchandise sales. by Eloqua | Tweet this As a team that has been sold out for nearly 30 years, The Chicago Bears faced a unique challenge.

Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

It’s All About Merchandising. The attribution is unsupported, but Albert Einstein is often credited with the quote: “Insanity is doing the same thing over and over again, and expecting different results.”

PR 151

Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

For the firm to benefit from the credibility associated with publication of its partner’s life sciences expertise, it would need to proactively merchandise this inherent 3rd party endorsement. Is Your B2B Marketing a Tactical Hodge Podge?

The 12 Hottest Tools for Content Promotion

Marketing Insider Group

There are a lot of people furiously writing great blog posts, spending hours a day, hoping that an insane amount of new customers will magically find their content and purchase their app, solution, merchandise or something else. Content marketing is nothing without good promotion.

The rise and fall of the Trump lifestyle brand

Biznology

The roller coaster ride behind the Trump brand and his merchandising empire over the past 20 years is a perfect example of what happens when a personal brand loses its credibility and integrity. License Global” magazine listed the Trump brand as 80th in the top 125 merchandisers.

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Using Your Customer’s Language – Real Tales of Caution

Leading Results Rambings

Merchandising For Better Sales. In the last few weeks we''ve had two clients we work with discover that the language they use to describe their customers is the not the language the customers use to describe themselves.

8 Benefits of Promotional Products

We Are Promotional

Below we have listed many of the benefits of using promotional products and merchandise. Using promotional merchandise is a great way to move your advertising campaign into the offices and homes of potential and existing customers. What are the benefits of promotional products?

100+ Free Photorealistic Mockups to Make Headers and Presentations Rock

JotForm

Any service or digital merchandise requires a. For us, it is always about the first impression. We trust our instincts, so why not use this knowledge to achieve our goals. If you want to sell a product or increase conversion rates on your website, it is a really good idea to take care of the ‘wrap’.

How can promotional products help my business? [Infographic]

We Are Promotional

The Expo features over 150 fantastic speakers, one of which was the BPMA’s Jon Birrell who gave a keynote presentation exploring where premiums have grown or changed brand perception, demonstrating how brands improved through merchandise and premiums.

Answering Marketers' Burning Questions with Machine Learning

QuickPivot

But for many retailers, their merchandise isn’t purchased in such neat and obvious ways. Have you ever looked at a website or an email and thought how easy some marketers have it with their “product recommendation” sections?

How Nordstrom Ruined Me

Heinz Marketing

After you have carefully placed the merchandise in a bag and folded the top down neatly, look the customer in the eye, smile, and say thank you with a personal touch. Know your merchandise! By Sheena McKinney , Executive Assistant at Heinz Marketing.

How to Run A Scaleable Holiday Marketing Program

Modern B2B Marketing

Send Personalized Merchandise. Sending physical merchandise , such as wine and gourmet gift baskets, is sure to create excitement and engagement. For high-value ABM customers that you are trying to grow into larger accounts, send personalized merchandise.

How to Design a Retail Store That Attracts Customers

Altitude Branding

Keep in mind that you don’t need to clutter the wall with all of your top-selling merchandise. Once you have measured the amount of space you have available for your merchandise, you can research the types of industrial storage shelving in order to find the best storage solution for your layout and the amount of space you have to work with. This common design mistake will leave the area deserted and the merchandise within, unsold.

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

Products and/or Merchandise – As the blogging stratosphere expanded, and readership grew, so did opportunities for merchandising. Can you still make money blogging ? Or is it too late to get in to the game?

Nicolas Franchet, Head of Retail and E-commerce at Facebook: How to Combine Digital and Traditional Retail Marketing Channels [Podcast]

Crimson Marketing

Keeping Customers: Loyalty—the third key component of digital merchandising, says Nicolas—is about re-engaging existing customers, 70% of whom will never read a brand’s email communications.

5 Tips for Retail Social-Media Success

Fathom

When new merchandise arrives, take the opportunity to post photos to entice customers to visit the store and browse. It’s an easy way to promote merchandise that people may easily miss otherwise.

The Ultimate Guide to Crowdsourcing

Hubspot

But this failed merchandising campaign had just jacked it up to suffocating. And after some deep reflection and analysis, he dug up a silver lining that would eventually lead to a multi-million dollar model for merchandise design.

4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content

Modern Marketing

These interactive Instagram email campaigns can help to increase sell-through on products, allowing marketers to push through merchandise in a timely fashion. When used correctly, broadcast email campaigns can help you reach customers at scale.

Powering Your E-Commerce Site

E-Spirit

Well, one reason is because selling merchandise that you can touch and feel is very different than selling merchandise that you can see on a website. For traditional brick-and-mortar stores, it may be hard to establish an e-commerce site. Why is that? There are many other reasons why this is hard to do, but one company we’ve worked with, Media-Saturn, did a great job tackling these issues. Media-Saturn is one of the largest consumer electronics companies in Europe

If I get you on the cover of Forbes Magazine…

Marketing Craftmanship

It’s a single, albeit important step in a multi-step process that BEGINS with defining a very specific business outcome the media placement will help to achieve, if the 3 rd party endorsement is properly merchandised. …what will you do with that exposure?

Why Content Hubs Frustrate Your Prospects And Slow Them Down

PathFactory

But that resource center needs to be a hell of a lot better at content merchandising than the typical content dumping ground. Content merchandising is all about stealing the best ideas from e-commerce retailers.

Personalization, segmentation, testing: How email marketers can use AI

ClickZ

Rather than matching people with products, marketers can take merchandise and identify those people who will likely be most interested.

Email Scale and Sophistication Key Drivers of Amazon’s Prime Day Success

eDataSource

That disproportionality is explained by this year’s much lower average campaign send size, and especially by this year’s much larger share of send sizes directing offers for specific merchandise items to the smallest, most targeted audiences. 2018 Amazon Prime Day Recap.

When Will Content Marketing Count as Prestige Art?

Contently

You could argue that concepts like The Avengers or the Jedi, proliferated as they are across TV, social media, merchandising, comics, amusement parks, and video games, are just brands. The art world’s relationship with content marketing is in the middle of a vast sea change.

How companies should treat personal customer information

E-Spirit

National Security Agency’s classified surveillance program, I shifted over to an e-commerce site to order some merchandise. After I read the news about Edward Snowden leaking classified documents about the U.S.

The Ways of Wayfair

eDataSource

Nevertheless, their best-performing campaigns are tightly targeted, curated by merchandise items or categories, and drive 20-30% read rates. We benchmarked Wayfair’s email activity against that of seven other well-known retail brands specializing in key merchandise categories Wayfair sells.

Three Creative Ways to Use Social Media to Promote your Event

Webbiquity

Look for cost-friendly, trendy merchandise items such as pins or tote bags that will entice followers to buy a ticket. Guest post by Rosemary McKee.

3 Ways Retailers Can Heat Up Their Summer Email Campaigns

Modern Marketing

Summer Email Campaigns That Sizzle Instead of merchandise-driven, batch-and-blast email campaigns, consider what the customer wants to see and how to make them feel like an individual.