How promotional merchandise magic can make the difference in your marketing campaigns

Biznology

Promotional merchandise is one of the oldest types of promotions. Even in today’s digital world, promotional products and branded merchandise really do make a big impact on marketing campaigns. 7 in 10 marketers use promotional merchandise to raise brand awareness.

Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

Merchandising Strategy Precedes Content Development. Thought Leadership Programs Must be Accountable for Business Outcomes. Thought Leadership is one of the most widely used terms in B2B marketing.

Trending Sources

What promotional products are on your desk? [survey results]

Biznology

To help us understand how effective promotional products and branded merchandise really is, the British Promotional Merchandise Association (BPMA) often commissions surveys to illustrate how well promotional giveaways really work.

Promotional products: making them effective branding tools for your business

Biznology

It is called the British Promotional Merchandise Association. They periodically survey recipients of promotional merchandise to evaluate their effectiveness and see what works best. Just because you spend more on promotional merchandise doesn’t mean it will be effective.

How brands use promotional clothing [infographic]

Biznology

The British Promotional Merchandise Association (BPMA) often surveys people who have received promotional products to gauge their effectiveness! Their research helps to show businesses how well-branded merchandise can help promote your brand and increase sales.

Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

It’s All About Merchandising. The attribution is unsupported, but Albert Einstein is often credited with the quote: “Insanity is doing the same thing over and over again, and expecting different results.”

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The 12 Hottest Tools for Content Promotion

Marketing Insider Group

There are a lot of people furiously writing great blog posts, spending hours a day, hoping that an insane amount of new customers will magically find their content and purchase their app, solution, merchandise or something else. Content marketing is nothing without good promotion.

Even Merchandisers Must Be Customer-Centric

Customer Experience Matrix

But one—it happened to be about business intelligence systems—highlighted the importance of merchandise managers. This isn’t news to me: merchandisers are the kings and queens in most retail organizations, for the excellent reason that nothing else matters if people don’t want to buy what a store is selling. Traditional merchandise analysis is certainly not customer-based. For no particular reason, I’ve been reading a lot of retail white papers recently.

How to Run A Scaleable Holiday Marketing Program

Modern B2B Marketing

Send Personalized Merchandise. Sending physical merchandise , such as wine and gourmet gift baskets, is sure to create excitement and engagement. For high-value ABM customers that you are trying to grow into larger accounts, send personalized merchandise.

5 ways Marketers can help Sales Reps find content

Genwi

Merchandise “the goods” so they are easy to find and easy to use. 5 ways Marketers can help Sales Reps find content. Has anyone from your sales team ever asked you to email a report, a slide deck or PDF that is already in your content repository?

4 Ways to Turn Marketing Ideas Into Engaged Customers

Modern Marketing

“What makes a stellar head of marketing today is someone who not only has the marketing skill-set, but who can also flex across technology and product/merchandising. Having engaged customers is, of course, the holy grail for marketers.

Nicolas Franchet, Head of Retail and E-commerce at Facebook: How to Combine Digital and Traditional Retail Marketing Channels [Podcast]

Crimson Marketing

Keeping Customers: Loyalty—the third key component of digital merchandising, says Nicolas—is about re-engaging existing customers, 70% of whom will never read a brand’s email communications.

Why This Holiday Email Campaign Misses the Mark

The Point

There’s literally no other detail mentioned – nothing about what I’ll learn, perhaps about ecommerce trends or security best practices or Web merchandising – that communicates the benefit of downloading the paper.

Modern Consumer Behavior in an Omni-Channel World [Infographic]

Hubspot

In today’s omni-channel world, brands must be strategic about merchandising on their various channels and need to fully understand why or why not their customers are clicking the buy button –– no matter where it appears. There have been plenty of predictions for the commerce industry in 2016.

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

Products and/or Merchandise – As the blogging stratosphere expanded, and readership grew, so did opportunities for merchandising. Can you still make money blogging ? Or is it too late to get in to the game?

The Rise of Virtual Reality and What It Means for B2B Marketers

Act-On

Tesco, a British supermarket chain, used VR to help the company better understand how the company can merchandise shelves faster, and redesign and improve store layout. It wasn’t long ago that virtual reality felt like pure fiction.

10 Nonprofits That Are Totally Nailing Pinterest Marketing

Hubspot

3) The Trevor Project: Promotes Merchandise. Merchandise is a great tool for brand awareness. There are many reasons why visual content is becoming more widely used in online marketing, including these 19 statistics.

The 3 Things Retailers Need To Know About In Store Holiday Shoppers

Modern Marketing

Merchandise Selection/Variety. This past holiday shopping season, Oracle Marketing Cloud and Edison Research conducted a two-part holiday research study.

4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content

Modern Marketing

These interactive Instagram email campaigns can help to increase sell-through on products, allowing marketers to push through merchandise in a timely fashion. When used correctly, broadcast email campaigns can help you reach customers at scale.

Predictive Analytics: Should Automated Content Selection Work by Segment or Individual?

Customer Experience Matrix

The individual-level approach makes the most sense when there are many content choices to consider, as with retail merchandise or entertainment (books, music, movies, etc.). Two vendors made the same point with me this week, which is reason enough for a blog post in mid-July.

The Future of Advertising Is Native Social Commerce

Hubspot

It resulted in $125,000 of merchandise sales. Another strategy is to relate sponsored tweets to an event-based keyword or hashtag which offers a special price or limited-time discounts on merchandise.

20 Amazing Examples Of Brand Content Marketing Hubs

Marketing Insider Group

This site essentially re-imagines the way they merchandise their talent by focusing on the best stories and curating interesting and popular shops and shop owners. Lesson for brands: think outside the traditional merchandising box and imagine how to highlight the stories behind what you sell.

Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

For the firm to benefit from the credibility associated with publication of its partner’s life sciences expertise, it would need to proactively merchandise this inherent 3rd party endorsement. Is Your B2B Marketing a Tactical Hodge Podge?

The 100 Year History Lesson On Marketing Operations and MarTech

bizible

I n these conditions the advertising and merchandising becomes a science. "There is a science to advertising. Experienced advertisers have watched and recorded, tested and logged, and left records of countless campaigns.

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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

It can do similar tracking based on merchandise category tags from ecommerce systems. I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products.

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How to Tailor Content Distribution Throughout the Fashion Life Cycle

Content Standard

Every season, your forecasting and merchandising teams have to find the best new styles in the hottest colors and then guide those products through the four fashion life cycle stages: Introduction. As a retailer, you live the fashion life cycle.

Want Hordes of Raving Fans? 7 Content Best Practices to Follow

Hubspot

If you can’t give stuff away, you can sell it -- and fans probably won’t mind opening their wallets to buy fan merchandise. The fans are there -- and so is a medley of merchandise for sale. When Evernote was barely emerging, they started selling branded merchandise.

The Biggest Lesson I Learned in 2016: Talk About Who You Are, Not Who You Aren’t

Modern B2B Marketing

Costco says it is “a membership warehouse club, dedicated to bringing our members the best possible prices on quality brand-name merchandise.” Author: Janet Dulsky The new year is upon us which means that it’s time to make our New Year’s resolutions.

How Your Content Marketing Can Get an Extra Lift From Influencers

Modern B2B Marketing

Merchandise? Author: Ellen Gomes Every industry has influencers—people who have the ability, because of their power or knowledge (real or perceived), to influence purchase decisions. Hollywood has celebrities, fashion has models, and business has its moguls. The internet is no different.

[Infographic] Is Cute Marketing Effective Marketing? Brand Lessons from Pet Celebrities

Modern B2B Marketing

For example, Boo the Dog, a well-loved and followed animal personality on both Facebook and Instagram, has his own books and merchandise. Author: Ellen Gomes As a marketer, what’s one way that you can quickly engage your audience and position your brand as friendly and relatable?

Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

A CMO should be somebody who uniquely understands marketing, merchandising, data, analytics and web design, and who can also maintain a creative, innovative organizational structure.

An End to B2B Social Media Madness

Marketing Craftmanship

But if you are unable or unwilling to generate meaningful content on a consistent basis (at least twice a month), or to merchandise your blog content properly (which means taking specific steps to promote the content with target audiences), then do not start a blog.

Building an Audience Is Not a Chore: 5 Brands That Began with Content

Content Standard

sold over $12 billion in toys and merchandise, according to Forbes , and that’s just products. What is Star Wars, truly? Is it a film franchise? Or a great marketing and content strategy? The answer depends on whom you ask.

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YouTube SEO: How to Optimize Videos for YouTube Search

Hubspot

Link cards, which direct viewers to an external site, approved crowdfunding platform, or an approved merchandise selling platform. When I was just a wee lass and HubSpot was first starting to make a name for itself, inbound marketing was a brand new idea.

What B2B Marketers Can Learn About Lead Generation From Costco

The Forward Observer

Costco is a membership-o nly warehouse club selling a wide selection of merchandise. Are you struggling to generate leads without creating content to attract them? You're doing it the hard way. Take a cue from Costco samples.

How Your Digital Marketing Strategy Can Transform Your Storefront

Content Standard

Every month, this shop completely redesigns its user experience to host new products, multimedia displays, and merchandise. Growing up, my parents were easy-going consumers.

Lessons Learned and Unanswered Questions from Content Marketing World 2017—Day 1

Content Standard

” The Star Wars Merchandise Story. Back in 1976, Fox Studios thought Star Wars would be a flop, so they let George Lucas pass up a massive chunk of his director’s fee in exchange for merchandising rights.

8 Personalization Tactics That Are Turning Off Your Buyers

Hubspot

What you can do : Make sure all content is localized to the buyer, whether it’s merchandise that’s available by region, or different messaging to appeal to audiences in various locations. We all get those emails—the flood of “Save now! 50% off!” and “BOGO sale!”

15 Free Resources to Discover & Learn Google Analytics (from Google)

KoMarketing Associates

Calling it a Demo Account is a little misleading, it is the live data for Google’s Merchandise Store. Getting started with Google Analytics is no small task. Since starting to use the platform in 2006, I have seen incredible advancements and expansion of the reporting capabilities of GA. For those just starting out and viewing Google Analytics for the first time, it can be daunting. So, just where do you begin? How do I configure GA to track XYZ?

Move From Branded Content To A Content Brand

Marketing Insider Group

The merchandising and licensing teams at The Jim Henson Company drove millions and millions of dollars in revenue by leveraging the success of the content, characters, and brands they’d created for products ranging from books to lunch boxes (and everything in between.).

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