How promotional merchandise magic can make the difference in your marketing campaigns

Biznology

Promotional merchandise is one of the oldest types of promotions. Even in today’s digital world, promotional products and branded merchandise really do make a big impact on marketing campaigns. Relying on a resource like the British Promotional Merchandise Association can help your company make that ever-important impression and connection with your customers. 7 in 10 marketers use promotional merchandise to raise brand awareness. Image credit: BPMA.co.uk.

Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

Merchandising Strategy Precedes Content Development. Proper application of Thought Leadership-based content begins with development of a content merchandising strategy, involving two basic questions: What measurable outcomes do we want our Thought Leadership to achieve (other than having people think we’re smart)? Thought Leadership Programs Must be Accountable for Business Outcomes. Thought Leadership is one of the most widely used terms in B2B marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

6 Visual Merchandising Examples That Drive Sales

Hubspot

And for this very reason, we decided to highlight the visual merchandising examples that tell the some of the most captivating stories in retail. What is visual merchandising? Visual merchandising uses displays, 3D spaces, and floor plans to create an environment that highlights a product’s or service’s appearance, features, and benefits by appealing to one or more of the five human senses, most commonly sight. 6 Examples of Retail Merchandising that Drive Sales.

Merchandising for better sales

Leading Results Rambings

I went to pick up my daughter from kindergarten yesterday and ran head long into a master merchandiser who I both respect professional and loathe personally – Scholastic. Master merchandising and “value-add” from Disney for their pockets. Channels & Distribution Marketing Packaging Tactics alternate channel Disney Princess Books merchandising Scholastic target customer

Sustainable Swag: Aligning Our Values with Our Merchandise

Buffer Social

For the past few years, we’ve been on a journey to make sure our Buffer swag – the branded merchandise that goes out to teammates, customers and the world – reflects our Buffer values. Branded merchandise has a vast footprint on the environment — in terms of production, shipping, employment practices, and distribution — so we treat these decisions with care, always remembering our value of “Act Beyond Yourself.”

Merchandising For Better Sales

Leading Results Rambings

I went to pick up my daughter from kindergarten yesterday and ran headlong into a master merchandiser who I both respect professional and loathe personally – Scholastic. Related Stories Merchandising for better sales Why Getting Testimonials May Be Difficult How Can a Small Business Marketing Consultant Help?

What promotional products are on your desk? [survey results]

Biznology

To help us understand how effective promotional products and branded merchandise really is, the British Promotional Merchandise Association (BPMA) often commissions surveys to illustrate how well promotional giveaways really work. The results not only show that just about every business person had branded merchandise on their desk or in their office, but also how well promotional products help with sales, branding, and a positive customer sentiment.

How promotional products fit in with the modern consumer

Biznology

The research was conducted by the Promotional Products Association International (PPAI) and was posted on the British Promotional Merchandise Association (BPMA) website. The statistics prove just how important branded gifts and merchandise with your company logo on them can benefit your advertising and marketing mix. Advertisers have a challenging job of increasing recall and improving resonance with consumers. That is where promotional products, branded gifts, and giveaways shine.

Even Merchandisers Must Be Customer-Centric

Customer Experience Matrix

But one—it happened to be about business intelligence systems—highlighted the importance of merchandise managers. This isn’t news to me: merchandisers are the kings and queens in most retail organizations, for the excellent reason that nothing else matters if people don’t want to buy what a store is selling. Traditional merchandise analysis is certainly not customer-based. For no particular reason, I’ve been reading a lot of retail white papers recently.

10 promotional product trends from the PPAI Expo 2018

Biznology

If you want a customer to wear your branded clothing merchandise, making it comfortable is a great way to bridge any barriers that might have stood in the way. Great examples of ways to break into the wearables market with branded merchandise are through earbuds, fitness bands, LED event badges, and other new technologies also are expanding the products in this market to include a wide array of things you might have never even imagined.

How The Chicago Bears Elevate Fan Engagement

Oracle

The Chicago Bears launched a birthday campaign as their first automated campaign, designed to nurture fans and increase revenue through merchandise sales. The Bears also have driven a significant amount of revenue from merchandise sales through the birthday campaign, and have improved email metrics. by Eloqua | Tweet this As a team that has been sold out for nearly 30 years, The Chicago Bears faced a unique challenge.

Promotional products: making them effective branding tools for your business

Biznology

It is called the British Promotional Merchandise Association. They periodically survey recipients of promotional merchandise to evaluate their effectiveness and see what works best. Sure, everyone likes getting free promotional gifts, but certain branded merchandise works better than choosing a generic type of promotional gift. Just because you spend more on promotional merchandise doesn’t mean it will be effective.

What is structured content?

Biznology

Structured content is fast emerging as a necessity for content marketers for a variety of reasons, including search, reuse, and content merchandising applications. Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content.

5 Ways You Can Merchandise the “Masthead Value” of Publicity

Marketing Craftmanship

Cite a relevant endorsement on your home page – One of the most effective ways to merchandise high-value media exposure is to select a very brief, relevant phrase from the coverage, for placement in a prominent position on your home page. Not to be confused with “The Wall Street Transcript” Many companies will invest considerable effort seeking positive publicity in influential media sources, and then fail to benefit from the masthead value of that exposure.

Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

It’s All About Merchandising. The attribution is unsupported, but Albert Einstein is often credited with the quote: “Insanity is doing the same thing over and over again, and expecting different results.” Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes.

PR 116

Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

For the firm to benefit from the credibility associated with publication of its partner’s life sciences expertise, it would need to proactively merchandise this inherent 3rd party endorsement. Is Your B2B Marketing a Tactical Hodge Podge? B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value.

How brands use promotional clothing [infographic]

Biznology

The British Promotional Merchandise Association (BPMA) often surveys people who have received promotional products to gauge their effectiveness! Their research helps to show businesses how well-branded merchandise can help promote your brand and increase sales. Quality is definitely an important factor for any branded merchandise your company gives away because even though it is not your product, it still represents your company so should be top quality.

The 12 Hottest Tools for Content Promotion

Marketing Insider Group

There are a lot of people furiously writing great blog posts, spending hours a day, hoping that an insane amount of new customers will magically find their content and purchase their app, solution, merchandise or something else. Content marketing is nothing without good promotion.

How to make money on YouTube in 2020 (enough to quit your day job)

ConvertKit

This would include providing members with special members-only content, as well as other perks like merchandise. For example, comedy YouTuber Mike Falzone offers his members loyalty badges, a digital copy of his book, original song tracks, an evergreen coupon code for merchandise, and a full-length video available only to members. Sell merchandise. YouTubers who successfully brand themselves and gain lots of loyal fans should explore creating and selling merchandise.

Monitoring The Data That Drives Retail Success

Webbiquity

Factors that can affect sales conversion include the customer service you offer, the availability and the range of products you have on offer, and the way that the store is set up and merchandised. Think about how you merchandise your products, too. Contributed post.

How to Improve the Customer Experience with Communications During a Crisis: 4 Things to Consider

Oracle

If you offer free returns but require customers to drop off merchandise at a brick-and-mortar location, keep them in the loop about how to return merchandise and the timeframe for doing so. This article originally appeared on SmarterCX as “4 Ways Communications Can Improve CX During a Crisis.” ” How do you continue to provide a great customer experience during a crisis, when the very definition of “customer experience” may have changed?

Using Your Customer’s Language – Real Tales of Caution

Leading Results Rambings

Merchandising For Better Sales. In the last few weeks we''ve had two clients we work with discover that the language they use to describe their customers is the not the language the customers use to describe themselves. Related Stories Why Getting Testimonials May Be Difficult How Can a Small Business Marketing Consultant Help? strategy Marketing

What Companies Can Learn from Baby Yoda (Oh, Sorry. The Child.)

Nuvi

Baby Yoda Merchandise. Another opinion Screen Rant shared in their article was that not having merchandise of The Child ready when The Mandalorian was released was a lost opportunity to promote the show and became a lost “golden merchandising opportunity.”. Since the release of The Mandalorian , fans have been asking for Baby Yoda merchandise, but nothing was available. Star Wars fans talking about Funko and Hasbro’s Baby Yoda merchandise.

100+ Free Photorealistic Mockups to Make Headers and Presentations Rock

JotForm

Any service or digital merchandise requires a. For us, it is always about the first impression. We trust our instincts, so why not use this knowledge to achieve our goals. If you want to sell a product or increase conversion rates on your website, it is a really good idea to take care of the ‘wrap’.

The 10 Most Fascinating People in B2B Marketing in 2020

Biznology

Just think of the merchandising possibilities when you know the exact sales history of products by their placement on the shelf or in the machine.

B2B 166

Make Better Business Decisions by Leveraging Customer Data

Oracle

Make better merchandising decisions. Insights can be leveraged to improve inventory management and merchandising strategy. Former CEO of Tesco, Sir Terry Leahy, credits the company’s loyalty program, Clubcard, as the key reason the company was able exceed the performance of its two biggest competitors. Using loyalty data, Tesco was able to make better data-driven decisions. “It was absolutely transformational for the business,” he said.

Lessons from Sleep Number: Don’t Snooze on Your Brand Advocates

Oracle

Insiders also enjoy exclusive members-only discount privileges off merchandise, and they are the first to know about new products and exclusive content. Using customer data brands are also able to identify the customers most likely to advocate for the brand and surprise and delight them with free merchandise or extra points. Brand advocates are the cheerleaders that help your brand engage and build relationships with future prospects, leads, and customers.

Branding Strategies That Can Propel Small Businesses

Altitude Branding

Give away merchandise. Since you will have limited budgets, you would want quality merchandise that is affordable as well. Branding may sound like a big word for small businesses. But believe it or not, the smaller ones need it as much as the biggies do. And if you are worried about the investment that a branding plan may require, you will be surprised to know that it is within reach.

How the Raptors Redefined Fan Engagement During the 2019 NBA Playoffs

RockContent

It’s no secret that raving fans spend more than casual fans on ticket sales, merchandising, and sports-related digital/media subscriptions, to name a few. By Game 6, WetheNorth merchandise was sold out and the NBAstore.com saw an 80 percent increase in sales, in comparison with 2016; and double that of 2018. When the Toronto Raptors took the 2019 NBA Championship to Game 6 against the Golden State Warriors, it was an epic moment.

Engaging sports fans who are locked out of venues

Tomorrow People

Buying a drink, grabbing a bite to eat, and picking up some merchandise is a tactic employed from football stadiums and basketball courts, to concert halls and movie theaters (and everywhere in between). Are you not entertained?

Up and Coming U.S. Influencers

Tapinfluence

social media followers: teen posting lifestyle content and her brand of merchandise. social media followers: funny content with friends plus own branded merchandise. social media followers: real-life posts featuring her signature messy hairdos, starting her own brand of merchandise. Get ready for a new breed of up and coming U.S. influencers. The next generation of emerging influencers can be defined in three ways: 1.

4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content

Oracle

These interactive Instagram email campaigns can help to increase sell-through on products, allowing marketers to push through merchandise in a timely fashion. When used correctly, broadcast email campaigns can help you reach customers at scale. Furthermore, if segmented, they can help you reach specific subsets of potential customers with engaging content. And yet, broadcast emails often feel impersonal and poorly targeted.

What You Need To Know As A Beginner Buying Wholesale Jewelry Online

Altitude Branding

They offer quality merchandise at very competitive prices. The following tips from www.Elf925Wholesale.com are designed to help you seek out and find a wholesaler who is reliable, trustworthy and able to provide you with quality merchandise at low prices.

Fashion Marketing Career 101: Jobs, Salary, Colleges, & Courses

Martech Advisor

Fashion marketing, also referred to a fashion merchandising, is defined as the process of planning and promoting goods or services in the fashion industry to the right audience at the right time and place with the use of marketing and advertising tools and strategies. Like other branches of marketing, Fashion marketing and merchandising encompass the following marketing activities: Identifying your target customer base and understanding and anticipating their specific fashion needs.

Answering Marketers' Burning Questions with Machine Learning

QuickPivot

But for many retailers, their merchandise isn’t purchased in such neat and obvious ways. Have you ever looked at a website or an email and thought how easy some marketers have it with their “product recommendation” sections? Some combinations are so obvious, that a “recommendation” seems unnecessary. For instance, if you’re selling a printer, the customer obviously needs paper, ink and toner – it’s common sense.

Powering Your E-Commerce Site

E-Spirit

Well, one reason is because selling merchandise that you can touch and feel is very different than selling merchandise that you can see on a website. For traditional brick-and-mortar stores, it may be hard to establish an e-commerce site. Why is that? There are many other reasons why this is hard to do, but one company we’ve worked with, Media-Saturn, did a great job tackling these issues. Media-Saturn is one of the largest consumer electronics companies in Europe

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

Products and/or Merchandise – As the blogging stratosphere expanded, and readership grew, so did opportunities for merchandising. Can you still make money blogging ? Or is it too late to get in to the game? As I shared in my last post , the blogging has rapidly changed, but it’s not too late to start a blog, or turn your existing blog in to a source of income.