How promotional merchandise magic can make the difference in your marketing campaigns

Biznology

Promotional merchandise is one of the oldest types of promotions. Even in today’s digital world, promotional products and branded merchandise really do make a big impact on marketing campaigns. 7 in 10 marketers use promotional merchandise to raise brand awareness.

Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

Merchandising Strategy Precedes Content Development. Thought Leadership Programs Must be Accountable for Business Outcomes. Thought Leadership is one of the most widely used terms in B2B marketing.

5 Ways You Can Merchandise the “Masthead Value” of Publicity

Marketing Craftmanship

Cite a relevant endorsement on your home page – One of the most effective ways to merchandise high-value media exposure is to select a very brief, relevant phrase from the coverage, for placement in a prominent position on your home page.

What promotional products are on your desk? [survey results]

Biznology

To help us understand how effective promotional products and branded merchandise really is, the British Promotional Merchandise Association (BPMA) often commissions surveys to illustrate how well promotional giveaways really work.

How promotional products fit in with the modern consumer

Biznology

The research was conducted by the Promotional Products Association International (PPAI) and was posted on the British Promotional Merchandise Association (BPMA) website. Advertisers have a challenging job of increasing recall and improving resonance with consumers.

Promotional products: making them effective branding tools for your business

Biznology

It is called the British Promotional Merchandise Association. They periodically survey recipients of promotional merchandise to evaluate their effectiveness and see what works best. Just because you spend more on promotional merchandise doesn’t mean it will be effective.

What is structured content?

Biznology

Structured content is fast emerging as a necessity for content marketers for a variety of reasons, including search, reuse, and content merchandising applications. Structured content is the most important trend in digital marketing that you’ve probably never heard of.

How The Chicago Bears Elevate Fan Engagement

Modern Marketing

The Chicago Bears launched a birthday campaign as their first automated campaign, designed to nurture fans and increase revenue through merchandise sales. by Eloqua | Tweet this As a team that has been sold out for nearly 30 years, The Chicago Bears faced a unique challenge.

Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

It’s All About Merchandising. The attribution is unsupported, but Albert Einstein is often credited with the quote: “Insanity is doing the same thing over and over again, and expecting different results.”

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Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

For the firm to benefit from the credibility associated with publication of its partner’s life sciences expertise, it would need to proactively merchandise this inherent 3rd party endorsement. Is Your B2B Marketing a Tactical Hodge Podge?

The 12 Hottest Tools for Content Promotion

Marketing Insider Group

There are a lot of people furiously writing great blog posts, spending hours a day, hoping that an insane amount of new customers will magically find their content and purchase their app, solution, merchandise or something else. Content marketing is nothing without good promotion.

The rise and fall of the Trump lifestyle brand

Biznology

The roller coaster ride behind the Trump brand and his merchandising empire over the past 20 years is a perfect example of what happens when a personal brand loses its credibility and integrity. License Global” magazine listed the Trump brand as 80th in the top 125 merchandisers.

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How to Run A Scaleable Holiday Marketing Program

Modern B2B Marketing

Send Personalized Merchandise. Sending physical merchandise , such as wine and gourmet gift baskets, is sure to create excitement and engagement. For high-value ABM customers that you are trying to grow into larger accounts, send personalized merchandise.

content marketing

Opentopic

We also depend on journalism to update us on new products and merchandise that will be available to purchase. Opentopic blog >> zacklogan1994.wordpress.com Journalism is an important part of our everyday lives because we heavily rely on it to learn about what is going on around the world. A journalist is a professional writer for a newspaper, magazines, news, radio, Marketing ROI Cmo marketing roi

4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content

Modern Marketing

These interactive Instagram email campaigns can help to increase sell-through on products, allowing marketers to push through merchandise in a timely fashion. When used correctly, broadcast email campaigns can help you reach customers at scale.

Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI?

Aberdeen CMO Essentials

Aberdeen defines reward-based promotions as those that offer an incentive in the form of digital or physical gift cards, prepaid cards, merchandise, or checks to encourage action or purchase. What kind of promotions hook you? Do you know what kind of promotions hook your customers?

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Nicolas Franchet, Head of Retail and E-commerce at Facebook: How to Combine Digital and Traditional Retail Marketing Channels [Podcast]

Crimson Marketing

Keeping Customers: Loyalty—the third key component of digital merchandising, says Nicolas—is about re-engaging existing customers, 70% of whom will never read a brand’s email communications.

Congratulations to the 2018 Markie Award Winners!

Modern Marketing

They have provided their customers with relevant content, merchandising, personalized search, customized marketing programs, and tailored websites across all channels. Celebrating a Magical Night Honoring Old and New Marketing and Commerce Legends.

How to Stay Productive During the Holiday Season

Vidyard

They have the resources to carry out orders and produce merchandise, even though this is their busy time of year, too. The holidays are tiring out your employees.

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

Products and/or Merchandise – As the blogging stratosphere expanded, and readership grew, so did opportunities for merchandising. Can you still make money blogging ? Or is it too late to get in to the game?

If I get you on the cover of Forbes Magazine…

Marketing Craftmanship

It’s a single, albeit important step in a multi-step process that BEGINS with defining a very specific business outcome the media placement will help to achieve, if the 3 rd party endorsement is properly merchandised. …what will you do with that exposure?

The Best Media Coverage Money Can’t Buy: How Loyola-Chicago’s Cinderella Run Triggered a One-Time Marketing Opportunity

Content Standard

And it succeeded: According to NBC News , an internal study of its own economic boost found that George Mason’s Final Four run helped increase its number of merchandising licenses from 38 to 53, resulting in $100,000 in additional annual revenue.

Avoid the Carnival Barker Approach to Publicity

Marketing Craftmanship

Under pressure to produce media exposure of any kind, PR firms or corporate publicists sometimes generate a placement first, and then attempt to figure out a way to leverage (or “merchandise”) that publicity. Build an internal merchandising system. Publicity Must Be More Than Noise.

Why This Holiday Email Campaign Misses the Mark

The Point

There’s literally no other detail mentioned – nothing about what I’ll learn, perhaps about ecommerce trends or security best practices or Web merchandising – that communicates the benefit of downloading the paper.

15 Ways Marketers Can Optimize For Visual Search

ScribbleLive

Is the merchandise shown clearly? Google, Bing, Pinterest and eBay have all announced functionality or updates for visual search recently – sure signs the space is heating up and consumers will soon be able to search with images as well as with words and voice.

4 Ways to Turn Marketing Ideas Into Engaged Customers

Modern Marketing

“What makes a stellar head of marketing today is someone who not only has the marketing skill-set, but who can also flex across technology and product/merchandising. Having engaged customers is, of course, the holy grail for marketers.

Modern Consumer Behavior in an Omni-Channel World [Infographic]

Hubspot

In today’s omni-channel world, brands must be strategic about merchandising on their various channels and need to fully understand why or why not their customers are clicking the buy button –– no matter where it appears. There have been plenty of predictions for the commerce industry in 2016.

An End to B2B Social Media Madness

Marketing Craftmanship

But if you are unable or unwilling to generate meaningful content on a consistent basis (at least twice a month), or to merchandise your blog content properly (which means taking specific steps to promote the content with target audiences), then do not start a blog.

5 Tips for Retail Social-Media Success

Fathom

When new merchandise arrives, take the opportunity to post photos to entice customers to visit the store and browse. It’s an easy way to promote merchandise that people may easily miss otherwise.

How to Create Sports Content for Big Events

ScribbleLive

spend money on merchandise that supports their favorite athletes. Sports is one of the largest industries on the planet. There are millions of engaged sports fans who are the foundation of a lucrative global market.

The 3 Things Retailers Need To Know About In Store Holiday Shoppers

Modern Marketing

Merchandise Selection/Variety. This past holiday shopping season, Oracle Marketing Cloud and Edison Research conducted a two-part holiday research study.

7 Ways to Grow Your Luxury Brand

Sharpspring

Once someone has shown interest in a particular piece of merchandise, you can trigger a pop-up that offers additional content related to the merchandise in question and speaks to the customer’s aspirations and dreams.

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Here are the 2018 Markie Award Finalists

Modern Marketing

They have provided their customers with relevant content, merchandising, personalized search, customized marketing programs, and tailored websites across all channels. We are excited to announce the Markie Award finalists for 2018 !

How Inspiring Brands Give Thanks on Social Media

Content Marketing Institute

What’s even better is that the event activities and merchandise are curated to suit each host city’s unique culture – bringing together music by local artists, collections of top styles participants can purchase, and free food and drinks from the area’s favorite food trucks.

One Way Smart B2B Marketers Work Backwards

Marketing Craftmanship

They have a specific plan to merchandise the credibility and thought leadership related to the marketplace exposure directly to target audiences in advance of seeking the speaking opportunity. B2B Marketing Needs Impressive Stuff Like This.

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The Beginner's Guide to Product Photography [Tutorial + Examples]

Hubspot

The convenience of ecommerce isn't everything to every customer; being able to browse merchandise from the living room couch is just one part of what makes an internet storefront successful. If a picture is worth a thousand words, a stunning product picture is worth a thousand website visits.

10 Nonprofits That Are Totally Nailing Pinterest Marketing

Hubspot

3) The Trevor Project: Promotes Merchandise. Merchandise is a great tool for brand awareness. There are many reasons why visual content is becoming more widely used in online marketing, including these 19 statistics.

Predictive Analytics: Should Automated Content Selection Work by Segment or Individual?

Customer Experience Matrix

The individual-level approach makes the most sense when there are many content choices to consider, as with retail merchandise or entertainment (books, music, movies, etc.). Two vendors made the same point with me this week, which is reason enough for a blog post in mid-July.

How to Market a Pro Sports Team: Inside the Boston Red Sox's Growth Strategy

Hubspot

But he still has to do his job and fill seats, sell merchandise, and drive revenue for the organization. The concept of growth is a little different when you're a marketing executive for a professional sports team.

Brands Are Facing Post-Election Boycotts. Here’s Why They Can’t Back Down

Contently

Trump resistance , a Facebook group with 39,000 members, for continuing to sell Trump merchandise. Advertisers typically prefer to stay out of politics. Why risk ostracizing half of your potential customers with some divisive statement that alienates the left or the right?