How promotional merchandise magic can make the difference in your marketing campaigns


Promotional merchandise is one of the oldest types of promotions. Even in today’s digital world, promotional products and branded merchandise really do make a big impact on marketing campaigns. Relying on a resource like the British Promotional Merchandise Association can help your company make that ever-important impression and connection with your customers. 7 in 10 marketers use promotional merchandise to raise brand awareness. Image credit:

Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

Merchandising Strategy Precedes Content Development. Proper application of Thought Leadership-based content begins with development of a content merchandising strategy, involving two basic questions: What measurable outcomes do we want our Thought Leadership to achieve (other than having people think we’re smart)? Thought Leadership Programs Must be Accountable for Business Outcomes. Thought Leadership is one of the most widely used terms in B2B marketing.


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Merchandising for better sales

Leading Results Rambings

I went to pick up my daughter from kindergarten yesterday and ran head long into a master merchandiser who I both respect professional and loathe personally – Scholastic. Master merchandising and “value-add” from Disney for their pockets. Channels & Distribution Marketing Packaging Tactics alternate channel Disney Princess Books merchandising Scholastic target customer

Sustainable Swag: Aligning Our Values with Our Merchandise

Buffer Social

For the past few years, we’ve been on a journey to make sure our Buffer swag – the branded merchandise that goes out to teammates, customers and the world – reflects our Buffer values.

Merchandising For Better Sales

Leading Results Rambings

I went to pick up my daughter from kindergarten yesterday and ran headlong into a master merchandiser who I both respect professional and loathe personally – Scholastic. Related Stories Merchandising for better sales Why Getting Testimonials May Be Difficult How Can a Small Business Marketing Consultant Help?

6 Visual Merchandising Examples That Drive Sales


And for this very reason, we decided to highlight the visual merchandising examples that tell the some of the most captivating stories in retail. What is visual merchandising? Visual merchandising uses displays, 3D spaces, and floor plans to create an environment that highlights a product’s or service’s appearance, features, and benefits by appealing to one or more of the five human senses, most commonly sight. 6 Examples of Retail Merchandising that Drive Sales.

What promotional products are on your desk? [survey results]


To help us understand how effective promotional products and branded merchandise really is, the British Promotional Merchandise Association (BPMA) often commissions surveys to illustrate how well promotional giveaways really work. The results not only show that just about every business person had branded merchandise on their desk or in their office, but also how well promotional products help with sales, branding, and a positive customer sentiment.

How promotional products fit in with the modern consumer


The research was conducted by the Promotional Products Association International (PPAI) and was posted on the British Promotional Merchandise Association (BPMA) website. The statistics prove just how important branded gifts and merchandise with your company logo on them can benefit your advertising and marketing mix. Advertisers have a challenging job of increasing recall and improving resonance with consumers. That is where promotional products, branded gifts, and giveaways shine.

Even Merchandisers Must Be Customer-Centric

Customer Experience Matrix

But one—it happened to be about business intelligence systems—highlighted the importance of merchandise managers. This isn’t news to me: merchandisers are the kings and queens in most retail organizations, for the excellent reason that nothing else matters if people don’t want to buy what a store is selling. Traditional merchandise analysis is certainly not customer-based. For no particular reason, I’ve been reading a lot of retail white papers recently.

10 promotional product trends from the PPAI Expo 2018


If you want a customer to wear your branded clothing merchandise, making it comfortable is a great way to bridge any barriers that might have stood in the way. Great examples of ways to break into the wearables market with branded merchandise are through earbuds, fitness bands, LED event badges, and other new technologies also are expanding the products in this market to include a wide array of things you might have never even imagined.

Promotional products: making them effective branding tools for your business


It is called the British Promotional Merchandise Association. They periodically survey recipients of promotional merchandise to evaluate their effectiveness and see what works best. Sure, everyone likes getting free promotional gifts, but certain branded merchandise works better than choosing a generic type of promotional gift. Just because you spend more on promotional merchandise doesn’t mean it will be effective.

What is structured content?


Structured content is fast emerging as a necessity for content marketers for a variety of reasons, including search, reuse, and content merchandising applications. Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content.

5 Ways You Can Merchandise the “Masthead Value” of Publicity

Marketing Craftmanship

Cite a relevant endorsement on your home page – One of the most effective ways to merchandise high-value media exposure is to select a very brief, relevant phrase from the coverage, for placement in a prominent position on your home page. Not to be confused with “The Wall Street Transcript” Many companies will invest considerable effort seeking positive publicity in influential media sources, and then fail to benefit from the masthead value of that exposure.

Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

It’s All About Merchandising. The attribution is unsupported, but Albert Einstein is often credited with the quote: “Insanity is doing the same thing over and over again, and expecting different results.” Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes.

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Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

For the firm to benefit from the credibility associated with publication of its partner’s life sciences expertise, it would need to proactively merchandise this inherent 3rd party endorsement. Is Your B2B Marketing a Tactical Hodge Podge? B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value.

How brands use promotional clothing [infographic]


The British Promotional Merchandise Association (BPMA) often surveys people who have received promotional products to gauge their effectiveness! Their research helps to show businesses how well-branded merchandise can help promote your brand and increase sales. Quality is definitely an important factor for any branded merchandise your company gives away because even though it is not your product, it still represents your company so should be top quality.

Ataccama - Untitled Article


With world-class owned brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to excite and serve Canadian customers from coast-to-coast. Canadian Tire is one of Canada’s most admired and trusted companies.

12 Ways to Make Money From Your WordPress Blog


Sell Merchandise. Sell Merchandise. Loyal readers might want to show off their love for your blog with branded merchandise. You can use OptinMonster’s onsite retargeting to show repeat visitors popup campaigns for merchandise.

The 12 Hottest Tools for Content Promotion

Marketing Insider Group

There are a lot of people furiously writing great blog posts, spending hours a day, hoping that an insane amount of new customers will magically find their content and purchase their app, solution, merchandise or something else. Content marketing is nothing without good promotion.

How to make money on YouTube in 2020 (enough to quit your day job)


This would include providing members with special members-only content, as well as other perks like merchandise. Sell merchandise. YouTubers who successfully brand themselves and gain lots of loyal fans should explore creating and selling merchandise. Selling merchandise.

10 Tips for Writing Productive Description that Converts Leads


Besides this, practical and informative merchandise information makes it easier for you to improve your long-term purchaser terminal. However, most brands missed one command thing in their product specification, which helped their valued customers to understand their merchandise.

19 tips for generating more high-quality trade show leads

Sales Lead Insights

Merchandise your show participation. Merchandise your traffic-building giveaways through pre-show mailings. Live, in-person trade shows are coming back, and your industry’s major trade show is coming up soon. So now is the time to start preparing. .

20+ eCommerce Industry Statistics in 7 Charts

The share of online merchandise across all channels has remained steady over the last few years: Computer Hardware: 18.4%. Other Merchandise: 31.5%. Every year, more time-strapped consumers are lured by the convenience and low prices offered by online retailers.

Using Your Customer’s Language – Real Tales of Caution

Leading Results Rambings

Merchandising For Better Sales. In the last few weeks we''ve had two clients we work with discover that the language they use to describe their customers is the not the language the customers use to describe themselves. Related Stories Why Getting Testimonials May Be Difficult How Can a Small Business Marketing Consultant Help? strategy Marketing

100+ Free Photorealistic Mockups to Make Headers and Presentations Rock


Any service or digital merchandise requires a. For us, it is always about the first impression. We trust our instincts, so why not use this knowledge to achieve our goals. If you want to sell a product or increase conversion rates on your website, it is a really good idea to take care of the ‘wrap’.

Using Behavioral Content for Personalization


This essential merchandising for the team ensures they are displaying the most popular deals. Last year, Kickdynamic released their latest innovation – product recommendations for email.

Monitoring The Data That Drives Retail Success


Factors that can affect sales conversion include the customer service you offer, the availability and the range of products you have on offer, and the way that the store is set up and merchandised. Think about how you merchandise your products, too. Contributed post.

Branding Strategies That Can Propel Small Businesses

Altitude Branding

Give away merchandise. Since you will have limited budgets, you would want quality merchandise that is affordable as well. Branding may sound like a big word for small businesses. But believe it or not, the smaller ones need it as much as the biggies do.

Increase Your Sales Rep Performance with Outreach’s New Highspot Integration


Better buyer engagement : Empower reps to make every interaction engaging within Outreach sequences and workflows with AI-powered content recommendations, customizable pitch templates, and micro-portals to merchandise content. What goes together like peanut butter and jelly?

Powering Your E-Commerce Site


Well, one reason is because selling merchandise that you can touch and feel is very different than selling merchandise that you can see on a website. For traditional brick-and-mortar stores, it may be hard to establish an e-commerce site. Why is that? There are many other reasons why this is hard to do, but one company we’ve worked with, Media-Saturn, did a great job tackling these issues. Media-Saturn is one of the largest consumer electronics companies in Europe

14 Data and Business Analytics Leaders to Watch


He was previously Manager of Predictive Modeling Analysis (Merchandising) at AutoZone. At ZoomInfo, our very lifeblood is data. Everything we do for our customers is based on understanding how data and analytics affect business operations.

[Deep Dive] Online Marketplaces Reshape B2B Commerce and Prompt New Marketing Tactics

B2B Marketing Directions

More specifically, they need to think like marketers at a consumer packaged goods company and focus on two areas that don't receive much attention in B2B marketing - brand building and merchandising. Merchandising is usually associated with brick-and-mortar retailing.

Six ways creators are monetizing beyond content creation


One of the best decisions George Lucas ever made was to secure the rights of “Star Wars” merchandise. Leverage ownership: creating your own line of merchandise. Are you in a niche with obvious merchandise tie-ins? Opportunity cost is notoriously difficult to nail down.

Fashion Marketing Career 101: Jobs, Salary, Colleges, & Courses

Martech Advisor

Fashion marketing, also referred to a fashion merchandising, is defined as the process of planning and promoting goods or services in the fashion industry to the right audience at the right time and place with the use of marketing and advertising tools and strategies. Merchandiser.

Transitioning to a First-Party Ecosystem for Your Data


The same goes for buying merchandise from Amazon. The deprecation of third-party cookies is changing the way marketers market. If you aren’t already looking for a solution, you are falling behind. Regulation of consumer data and privacy is only getting more stringent.

How the Raptors Redefined Fan Engagement During the 2019 NBA Playoffs


It’s no secret that raving fans spend more than casual fans on ticket sales, merchandising, and sports-related digital/media subscriptions, to name a few. By Game 6, WetheNorth merchandise was sold out and the saw an 80 percent increase in sales, in comparison with 2016; and double that of 2018. When the Toronto Raptors took the 2019 NBA Championship to Game 6 against the Golden State Warriors, it was an epic moment.

Why Search Is the Unsung Hero in B2B Commerce


B2B search needs strong merchandising and personalization. To drive sales, your B2B search must include robust merchandising capabilities to support unplanned purchases. Your business customers are feeling the need for speed.

Up and Coming U.S. Influencers


social media followers: teen posting lifestyle content and her brand of merchandise. social media followers: funny content with friends plus own branded merchandise. social media followers: real-life posts featuring her signature messy hairdos, starting her own brand of merchandise. Get ready for a new breed of up and coming U.S. influencers. The next generation of emerging influencers can be defined in three ways: 1.

The 10 Most Fascinating People in B2B Marketing in 2020


Just think of the merchandising possibilities when you know the exact sales history of products by their placement on the shelf or in the machine.

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Using Content Marketing Automation For Personalization


You manually source content from your merchandising, web, and social teams. Using content marketing automation for personalization shouldn’t be a challenge.