Martech

MARCH 11, 2022

Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. IDFA, which had been enabled by default, made it relatively easy to measure and target mobile gaming ads. There is still some hope for gaming advertisers though. reached a record $10.73

Mobile Advertising 113

Mobile Advertising Advertising Advertisements Ad Exchange 113

Webbiquity

AUGUST 24, 2021

70% of YouTube video views are on mobile devices. Facebook advertising reaches 2.18 Total monthly active users increased 77% from 2015 to 2020. More than half (55.2%) of Facebook’s total advertising audience is between the ages of 18 and 34. Facebook advertising reaches 190 million people in the U.S.,

Social Networks 311

Social Networks Stats Spyware Mobile Advertising 311

Marketing Insider Group

FEBRUARY 13, 2020

92% of mobile searches happen on Google. It’s easy to see why Google is such an attractive advertising platform. Mobile-First Indexing. Mobile-first indexing means that Google will use the mobile version of your site to indexing and rank your pages. This is called programmatic advertising. Google Ads.

Paid Content 279

Paid Content Google B2B Marketing Mobile Advertising 279

Zoominfo

FEBRUARY 3, 2021

Recently, I was trying to understand how we could venture into the advertising space. There must be a way that we can activate it in the advertising space to drive value for our customers.”. If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? The results?

Zoominfo 246

Zoominfo Paid Search Agency Ads Mobile Advertising 246

Martech Advisor

FEBRUARY 25, 2020

Marketers have shelved questionable techniques such as black-hat SEO, deceptive advertising, mass emails, and content scraping, to avoid legal consequences (GDPR, CCPA, etc.) Digital Advertising Strategies. Digital channels include content marketing, SEO activities, social media marketing, email marketing, digital advertising, etc.

Paid Content 145

Paid Content Top of Funnel Marketing & Strategy Webinar Metrics 145

Adobe Experience Cloud Blog

JANUARY 15, 2020

It’s safe to assume that most of them are online and using the internet on a daily basis, so increasing digital marketing efforts in 2020 will definitely help. . On average, these people spend 2 hours and 22 minutes on social media networks per day, 80% of the time is on mobile. Graphic source: Keap report.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

SendX

JUNE 4, 2020

Need for sophisticated yet easy to use Remote Working Tools in 2020 Until four months ago, remote working was considered a privilege restricted only to an elite few. Listed in this article are the most recommendable and highly effective remote working tools in 2020. But now, it has become the norm.

Work Management 195

Work Management Enterprise Management Tools Paid Content 195

Martech Advisor

DECEMBER 17, 2019

As the countdown to 2020 begins, marketers across the globe are looking ahead. Here’s your way into a super successful 2020–2025: D2C Companies Will Move Away From Facebook Advertising. ” Learn More: Top Three Predictions for the Future of MarTech in 2020. AI in Email Marketing Will Explode in 2020.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Marketing Insider Group

OCTOBER 21, 2021

There’s no reason for the trend in mobile to stop growing, and this hands-free technology will become an increasingly standard way that users choose to interact with their devices. AI is also being used in advertising. It’s estimated that over half of all search queries are powered by voice search.

Marketing AI 364

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 364

Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often. There are 7 million advertisers on Facebook. The potential reach of advertising for Facebook is 1.9

Paid Search Agency 122

Paid Search Agency Facebook Trends Ads 122

Webbiquity

FEBRUARY 20, 2018

Few new technologies have been embraced as rapidly and as globally as mobile phones, particularly since smartphones came to market a decade ago. Though the small form factor of the devices is a challenge, marketers have embraced mobile marketing, particularly for local B2C businesses. For mobile devices, 40.9% Jeff Bullas ).

Mobile Marketing 238

Mobile Marketing Mobile Advertising Planning Stats 238

ClickZ

MARCH 2, 2020

Advances in machine learning (ML) have been equally important to marketers and advertisers alike. In 2020, entering the video marketing space can be as simple as creating short, informal videos to showcase your brand’s products. First, it’s important to understand that a full-fledged production crew is a thing of the past.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Martech Advisor

FEBRUARY 13, 2020

Recent mobile, data and programmatic enhancements have enabled the swift digitization of OOH and a resurgence of interest in this legacy medium. Vistar Media’s Michael Provenzano provides five growth predictions for this traditional media channel for 2020. Political Candidates Will Flock to DOOH.

Mobile Advertising 135

Mobile Advertising Advertising Mediums Paid Search Agency Advertisements 135

The Lead Agency

AUGUST 18, 2019

Some of the most important things to be aware of are in the digital space, as digital ad spend is expected to account for 50% of all advertising budgets worldwide by 2020. The following are the B2B marketing trends that we think will shape the B2B buyer journey in 2020 and beyond.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114

Marketing Insider Group

FEBRUARY 5, 2024

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. Backlinko) 30% of mobile searches are related to a specific location. of their advertising budget to branding.

Paid Content 302

Paid Content Stats Marketing Budget Webinar Metrics 302

Marketing Insider Group

NOVEMBER 30, 2021

Consumers are inundated with advertisements and other brand messages every hour of every day. Digital marketing platform Bynder found in their 2020 State of Branding Report found that 43% of marketers named “growing brand awareness” their number one goal for the year. Optimize your content for mobile. Image Source.

Brand Identity 351

Brand Identity Branding SERP Word of Mouth 351

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. billion mobile internet users. In 2020, about 62% of Americans claimed to be using some form of voice assistance technology. Pew Research Center ).

Stats 336

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 336

Marketing Insider Group

FEBRUARY 2, 2021

Your budget for paid advertising. Mobile usability. Mobile Marketing. Another modern option for digital marketing is communicating with people via mobile devices like smartphones and tablets. If you want to add mobile to your digital marketing plan, make sure your website, ads, and landing pages have a responsive design.

Paid Content 279

Paid Content Paid Search Agency Marketing Budget Advertising Channels 279

SendX

JUNE 24, 2020

39% of consumers checked their email account where they received marketing/advertising emails. [7]. of users report reading email on mobile devices. [68]. of all emails are read on mobile devices throughout the world. [69]. Mobile opens accounted for 46% of all email opens. [83]. in February 2020. [99].

Statistics 360

Statistics Email Marketing Open Rate Marketing Automation Services 360

Marketing Insider Group

OCTOBER 25, 2021

Nobody could have predicted how 2020 would change the face of marketing. Marketing has moved beyond branding and advertising; marketers must work together with other departments to focus on building great customer experiences and engaging them for long-term relationships. World Class Customer Experience. Source: [link].

Trends 364

Trends Planning Paid Search Agency Enterprise Management 364

Marketing Insider Group

DECEMBER 29, 2020

Building marketing and advertising campaigns that target individuals rather than the masses can hugely impact your leads, conversions, and sales. 2020 has been traumatic in various ways for many of us. consumers listened to podcasts in 2020, up from 44% in 2018. Mobile video consumption increases by 100% every year.

Planning 364

Planning Trends Advertising Agencies Paid Search Agency 364

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Paid advertising is somewhat of a dinosaur. There are, of course, many channels to use for traditional advertising, but its value, especially to B2B companies, is diminishing.

Marketing Budget 351

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 351

Circle Studio

NOVEMBER 21, 2019

Continuing a pattern from previous years, 2020 will see the ongoing evolution of many B2B marketing trends from recent years and the increasing influence of B2C marketing will make a big impact. Here’s a list of nine B2B marketing trends to watch in 2020. Interactive, visual and video content trends for 2020.

Marketing AI 140

Marketing AI Trends B2B Marketing Account Based Marketing 140

Martech Advisor

MARCH 30, 2020

Digital marketing consists of channels such as search engine optimization (SEO), content marketing, email marketing, digital advertising, social media marketing, and web analytics. The digital marketing books recommended here will give you the skills you need to succeed in your role in 2020.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Ride the Rise of Mobile. Ride the Rise of Mobile. Ensure that your content is responsive on any mobile device.

Resource Management 363

Resource Management Demand Generation Agencies CMS Development Work Management 363

Martech Advisor

DECEMBER 5, 2019

As smartphones become ubiquitous and social media becomes a primary feature of mobile devices, it is crucial to stay up to date about what your audiences like. Accordingly crafting your marketing strategy around mobile with the latest hits and trends can increase engagement and conversions. 5 Top Mobile Marketing Campaigns of 2019.

Mobile Marketing 113

Mobile Marketing Marketing & Strategy Campaigns Marketing Strategy 113

Marketing Insider Group

JANUARY 11, 2021

Regardless of the formats, we still get to hear from top dogs in marketing, advertising, and creative fields. After a year like 2020, we could all use some new perspectives and extra inspiration. The world’s largest digital marketing, media, and advertising conference and exhibition series!”. Advertising. DigiMarCon.

Conference 72

Conference Advertising Agencies Peer-to-peer B2B Marketing 72

Webbiquity

SEPTEMBER 12, 2023

That said, virtual events enable organizers to reach a much broader audience, including young parents and people with mobility impairments who find it difficult to travel, as well as prospective attendees with limited time and budget. Somewhat surprisingly, print media is twice as popular as pay-per-click (PPC) advertising.

Marketing Report 321

Marketing Report Event Marketing Stats Paid Search Agency 321

Martech Advisor

APRIL 14, 2020

Top 20 Landing Page Design Examples for 2020. Learn More: Top 10 Landing Page Creation Tools for 2020. Your landing pages will most likely be a part of a marketing campaign that involves email marketing or digital advertising activities. Take a mobile-first approach. Top 20 Landing Page Design Examples for 2020.

Landing Pages 135

Landing Pages Design Examples Work Management 135

Bannerflow

JANUARY 21, 2021

These are the best display advertising campaigns of 2020. And yes, while there may be many reasons 2020 was a year to forget – it did still produce many remarkable display ads. At Bannerflow we are proud that for many of our customers our advertising platform was up to the task when it mattered most. Winter 2020: ATG.

Display 98

Display Advertisements Advertising Campaigns 98

SmartBug Media

JULY 15, 2020

2020 has been a year filled with surprises, and the months ahead are filled with just as much uncertainty. Senior Care Marketing Strategies in 2020. Roughly 7 out of 10 Americans ages 50 and older own a smartphone, and nearly half of all global web traffic has consistently come from mobile since the beginning of 2017.

Paid Content 115

Paid Content Marketing Strategy Marketing & Strategy Paid Search Agency 115

Vidyard

MAY 1, 2020

On their YouTube channel, mobile VPN provider NetMotion Softwarepulls stunts like Skyping from space. Many are on mobile, on their commute, or in the office without headphones). General Electric (@generalelectric) March 6, 2020. A post shared by Shopify (@shopify) on Jan 27, 2020 at 11:23am PST. Learn From the Pros.

Paid Content 147

Paid Content Social Media Video Marketing Media 147

SendX

FEBRUARY 16, 2021

businesses spent over $350 million on campaigns and email-based advertising. Here are a few examples of how tweaking the contents of the letter and the infrastructure behind generates more leads and fuels engagement: Statistically , around 60% of all emails are opened on mobile devices. According to statistics, last year, U.S.

Optimization 291

Optimization Tips Deliverability CAN-SPAM 291

Webbiquity

MAY 16, 2023

Yes Yes No No Conversion tracking by source Yes Yes Yes Yes Support email email email email IP exclusion at individual level unknown sort of (it's complicated) Yes Engagement metrics (bounce rate, avg time, avg pageviews) Yes unknown Yes avg time and bounce rate Geography Yes Yes Yes Yes Mobile v Desktop Yes Yes Yes Yes Pageviews by area (e.g.,

Marketing Analytics Tools 348

Marketing Analytics Tools Analytics Google Work Management 348

KoMarketing Associates

JUNE 24, 2020

Although many marketers are investing in programmatic advertising, new research shows that they still face several hurdles, and they may not dedicate as much of their budget to it in the future. Over the next six months, most marketers (37%) said that they expect their programmatic advertising budget to only increase by 10% or less.

Marketing Report 156

Marketing Report Allocation Advertisements Advertising 156

Marketing Insider Group

JULY 15, 2014

And like a parent who doesn’t notice the daily growth of their children, the changes will be dramatic as we look ahead to 2020. And these publishers are all seeking new ways to generate revenue from the modern marketer: one that understands digital, social, mobile consumers. The 2020 Marketing Department. Once Upon A Time.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies Paid Search Agency Banner Ads 100

KoMarketing Associates

OCTOBER 22, 2020

RSW recently published the “2020 RSW/US Agency New Business Report,” and statistics showed that garnering business from existing clients (64%) has been one of the most effective marketing tactics over the past four-to-five months. “As Finding B2B Marketing Success Amid the Pandemic.

Paid Search Agency 161

Paid Search Agency Advertising Agencies Mobile Advertising Gartner 161