article thumbnail

What is Buyer Intent Data? A Guide for 2020

Zoominfo

The average B2B buyer is mostly through the buyer journey before they ever engage with a salesperson. So how do you intercept buyers in the early part of their journey? You use intent data. Intent data predicts purchase intent by analyzing a prospect's behavior across the web.

article thumbnail

5 Ways to Use Buyer Intent Data Tools to Drive Sales

Zoominfo

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. Buyer Intent Data Sources.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why are Sales Intelligence Tools a Necessity in 2020?

SendX

Sales Intelligence in 2020 Sales intelligence can be defined as the incorporation of relevant data into sales decision making across various sales functions in an organization. Modern sales intelligence helps you incorporate real-time buyer intent data into your sales decision trees.

Tools 195
article thumbnail

Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

There are many types of intent data, and an array of providers. Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world. How Do I Know Which Intent Data is Trustworthy?

article thumbnail

7 Ways to Create Content that Generates Leads

Marketing Insider Group

In 2020 and beyond, the values of your brand are more critical to success than ever before. Focus on Buyer Intent. Make sure you understand true buyer intent. Make sure you have a true understanding of your brand’s core values and demonstrate these values in the content you publish. Answer Your Company’s “WHY?”.

article thumbnail

ZoomInfo’s 12 Best B2B Tips for Holiday Season

Zoominfo

Find More Selling Opportunities with Buyer Intent Data. Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance. Our post, “What is Buyer Intent Data? Read more: What is Buyer Intent Data?

article thumbnail

Streaming Vs. Real-Time Intent Data

Zoominfo

That way, it allows you to capture surges in purchase intent with web activity from companies searching for your business in real-time. VIDEO] Exactly how does intent data work? link] pic.twitter.com/PdbtSw0rlw — ZoomInfo (@ZoomInfo) February 8, 2020. Where Does Streaming Intent Data Come From?