Inbox Insight

JULY 28, 2020

These are the latest stats on our community: As a trusted source for IT buyer research , we’ve been able to analyze buyer intent signals based on content views and downloads. Together with our recent survey panel, we aim to answer an important question on every tech marketer’s mind – “What do IT buyers care about in 2020?”.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

Aberdeen

JANUARY 13, 2020

As buyer behavior evolves, sales teams have to be ready to keep pace with rising expectations. In 2020, there are 5 emerging sales trends to keep an eye on—the return of cold calling, predictive analytics, formalization of sales enablement, data privacy, and dedicated sales content creation. Data Privacy and Third-Party Providers.

Marketing AI 75

Marketing AI Top of Funnel Cold Calling Trends 75

Zoominfo

DECEMBER 15, 2020

Find More Selling Opportunities with Buyer Intent Data. Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance. Our post, “What is Buyer Intent Data? Read more: What is Buyer Intent Data?

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Aberdeen

JANUARY 13, 2020

As buyer behavior evolves, sales teams have to be ready to keep pace with rising expectations. In 2020, there are 5 emerging sales trends to keep an eye on—the return of cold calling, predictive analytics, formalization of sales enablement, data privacy, and dedicated sales content creation. Data Privacy and Third-Party Providers.

Marketing AI 69

Marketing AI Top of Funnel Cold Calling Trends 69

Zoominfo

NOVEMBER 24, 2020

That way, it allows you to capture surges in purchase intent with web activity from companies searching for your business in real-time. VIDEO] Exactly how does intent data work? link] pic.twitter.com/PdbtSw0rlw — ZoomInfo (@ZoomInfo) February 8, 2020. Where Does Streaming Intent Data Come From?

Intent Data 244

Intent Data Intent Marketing Analytics Tools Intent Signal 244

NetLine

APRIL 19, 2022

Building a B2B brand is even more challenging, a fact we acknowledged in our inside look at The 2020 B2B Marketing Trends Report: Brand, Content & Sales-Marketing Alignment which we created with our friends at ON24. Brands or individuals cannot expect to introduce themselves to their target buyer with the idea of immediate conversion.

Intent Data 72

Intent Data Buyer Intent Rules Intent 72

Zoominfo

NOVEMBER 24, 2020

That way, it allows you to capture surges in purchase intent with web activity from companies searching for your business in real-time. VIDEO] Exactly how does intent data work? link] pic.twitter.com/PdbtSw0rlw — ZoomInfo (@ZoomInfo) February 8, 2020. Where Does Streaming Intent Data Come From?

Intent Data 230

Intent Data Intent Marketing Analytics Tools Intent Signal 230

Aberdeen

JANUARY 13, 2020

As buyer behavior evolves, sales teams have to be ready to keep pace with rising expectations. In 2020, there are 5 emerging sales trends to keep an eye on—the return of cold calling, predictive analytics, formalization of sales enablement, data privacy, and dedicated sales content creation. Data Privacy and Third-Party Providers.

Marketing AI 59

Marketing AI Top of Funnel Cold Calling Trends 59

Zoominfo

MAY 27, 2021

Over the last three years, intent data has emerged as the fastest growing data category according to TOPO’s 2020 Intent Data Market Guide. But how does ZoomInfo Intent work? The Intent Data Difference: How it Works. Oh, very interesting. Pretty cool, right? And How Can I Use It?

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Aberdeen

JANUARY 24, 2020

According to Databox , marketers will be investing the majority of their efforts and budget into content marketing in 2020. What the buyers seek from content is interactivity. According to Cisco , 91% of buyers prefer interactive content over static. 2020 is where advertising meets artificial intelligence. Intent Data.

B2B Marketing 83

B2B Marketing Trends Intent Data Paid Search Agency 83

Inbox Insight

SEPTEMBER 10, 2020

This means that early-stage content consumption is a useful indicator of buyer intent further down the line. We delve into our network of senior professionals and combine the content stats with our latest MarTech buyer survey to see what research themes are prominent in 2020. Reading time: 5 minutes.

Marketing Management 72

Marketing Management Marketing Automation Services Research Planning 72

Zoominfo

JULY 1, 2020

We’ve all been hearing about buyer intent data for several years. A Guide for 2020 #intent #zoominfo #hityournumber [link] — ZoomInfo (@ZoomInfo) April 2, 2020. VIDEO] Exactly how does intent data work? link] pic.twitter.com/PdbtSw0rlw — ZoomInfo (@ZoomInfo) February 8, 2020.

Zoominfo 246

Zoominfo Marketing Analytics Tools Intent Data Top of Funnel 246

Convert

DECEMBER 10, 2019

Marketers spend a staggering amount of time dissecting the customer journey in order to better align their online offerings to buyer intent. Did you know that only 2% of traffic converts after the first visit? Let’s face it — whether your brand is focused on dominating organic search via SEO, or has honed in on.

Buyer Intent 97

Buyer Intent Optimization Trends Intent 97

Metadata

FEBRUARY 24, 2021

Metadata drove these outcomes for their customers in 2020, executing nearly $15M of ad spend across Facebook and LinkedIn with 30,990 experiments run. We had our strongest year in 2020 and attribute our momentum growth to the demand in the market and the shift in the industry around demand generation technologies for B2B marketers.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Zoominfo

DECEMBER 16, 2020

ZoomInfo analyzed data on its platform that measured buyer intent signals for the topics of COVID-19 screening, COVID-19 testing, and COVID-19 reopening strategies. Figure 1 : Interest rose in COVID-19 topics from September through November 2020. Source: ZoomInfo. In terms of total searches, testing took the top spot.

Zoominfo 162

Zoominfo Intent Signal Business Buyer Intent 162

Zoominfo

NOVEMBER 24, 2020

That way, it allows you to capture surges in purchase intent with web activity from companies searching for your business in real-time. VIDEO] Exactly how does intent data work? link] pic.twitter.com/PdbtSw0rlw — ZoomInfo (@ZoomInfo) February 8, 2020 Where Does Streaming Intent Data Come From?

Intent Data 130

Intent Data Intent Marketing Analytics Tools Intent Signal 130

Zoominfo

AUGUST 16, 2021

Over the last three years, intent data has emerged as the fastest growing data category according to TOPO’s 2020 Intent Data Market Guide. We’ve got you covered with this list of resources: What Is Intent Data? Streaming Vs. Real-Time Intent Data How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. And the events of 2020 have driven a significant increase in user demand for digital and digital consumption—growing trends that have been building for many years now. Buyer Intent Data.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Zoominfo

OCTOBER 15, 2020

Last November, I spent a weekend with our executive team brainstorming the biggest and most exciting opportunities for our growth in 2020 and beyond. The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. Not good enough.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Martech Advisor

NOVEMBER 22, 2019

Organizations have started evaluating what worked in 2019 and are planning the course of action for 2020. Traffic sources provide insights into understanding different buyer intents. What are your CRO goals for 2020? Not all visitors are the same, and neither are the traffic sources.

Conversion 57

Conversion Marketing Websites Top of Funnel Digital Marketing Funnels 57

Leadspace

DECEMBER 9, 2019

Among other things, Big Data allows us to grasp “buyer intent,” or as Leadspace describes in its whitepaper, 5 Things You Need To Know About Intent Data: “Behavioral information collected about a person’s online activities which indicate a level of intent to buy a particular product or service”.

Trends 62

Trends Lead Ranking B2B Lead Scoring 62

6sense

DECEMBER 10, 2021

6sense , the leading Account Engagement Platform , announced that it set company records in 2020 for customer, employee, and annual revenue growth. Custom Talking Points, which enables product marketers to provide guided conversation points for sellers based on buyer intent, role, and fit. No Cold Calls.,

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

Martech

OCTOBER 29, 2021

Understanding buyer intent . Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Read more here. Why we care. Read more here. Quote of the day. “By

Top of Funnel 103

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 103

Zoominfo

AUGUST 31, 2020

In March 2020, TentCraft — a company that manufactures custom tents for events like festivals and concerts — got hit hard by the spreading pandemic. Technology : Sales intelligence platforms and buyer intent software. Customer interviews are also beneficial. Market Expansion. TentCraft’s core customers stopped buying.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Circle Studio

NOVEMBER 23, 2021

Announced in May 2020, Core Web Vitals is Google’s user-focused metrics designed to gauge a website’s health in terms of user experience. Once Covid-19 shut down nearly every conference and tradeshow of 2020 from March on, virtual events became the instantaneous replacement. Buyer intent data. Google’s core web vitals.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Madison Logic

OCTOBER 11, 2022

And wouldn’t it be great to know more about your buyers so you can personalize and activate a great customer experience from start to finish? . You can when you use buyer intent data. . Intent Data Explained . Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Heinz Marketing

MAY 1, 2021

How to Leverage Buyer Intent to Maximize Marketing Campaigns. The use of intent data, helps marketers understand the behavioral patterns of customers both potential and actual. Every marketing campaign is different, but there are a number of factors that can reliably contribute to their success.

Storytelling 111

Storytelling Urgency Marketing Brand Identity Branding 111

Strategic-IC

FEBRUARY 25, 2020

Strategic IC’s exemplary use of the predictive analytics and intent tool, Nexus, across our Account-based Marketing programmes has been recognised and awarded Gold Tier Nexus accredited partner status with market leading buyer intent data provider Cyance. Related: Why Include Buyer Intent Data In ABM?

Account Based Marketing 62

Account Based Marketing ABM Intent Advertising Agencies 62

Zoominfo

JULY 12, 2021

Companies use an average of 75 technologies, with the amount going up as the number of employees increases, according to 2020 research from ZoomInfo. For that reason, ZoomInfo believes data is the starting point for monitoring your total addressable market and uncovering buyer intent signals from target accounts.

Work Management 147

Work Management Marketing Management Zoominfo Ad Building 147

PathFactory

DECEMBER 14, 2022

B2B companies naturally gravitate towards email drip campaigns to nurture their customer base, but nearly 48% of emails sent in 2020 were classified as spam. This trend also continues when buyers are considering and evaluating new suppliers, with 30% of buyers preferring digital self-serve options (compared to 33% in December 2021).

Sales Management 52

Sales Management Personalization Cold Calling B2B 52

Zoominfo

JULY 20, 2021

Companies use an average of 75 technologies, with the amount going up as the number of employees increases, according to 2020 research from ZoomInfo. For that reason, ZoomInfo believes data is the starting point for monitoring your total addressable market and uncovering buyer intent signals from target accounts.

Work Management 130

Work Management Marketing Management Zoominfo Ad Building 130

Heinz Marketing

MARCH 17, 2020

With the uncertainty facing many/most companies heading into the second quarter of 2020, marketing budgets are receiving increased scrutiny. Tighten focus on active buyer intent signals: Instead of just fishing in the vast ocean for qualified fish, deepen your definition of a truly qualified, in-market prospect.

Marketing Budget 94

Marketing Budget Intent Signal Top of Funnel Terms and Conditions 94

NetLine

MARCH 7, 2022

To better understand the kind of insights NetLine’s Intent Discovery delivers, let’s further define buyer-level intent. What is Buyer-Level Intent? Buyer-level intent, or buyer intent data, is the measure of an individual prospect’s readiness to make a purchase within a given timeframe. .

Intent 59

Intent Work Management Marketing Management B2B Marketing 59

Heinz Marketing

OCTOBER 22, 2021

You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on. And this map has grown exponentially each year.

Planning 120

Planning Work Management Marketing Management Marketing Automation Services 120

Binary Demand

MARCH 26, 2024

But what’s really impressive is the buyer-level intent data, which has skyrocketed by an incredible 13,609.7%. increase since March 2020, signifies a major change in how we perceive B2B intent data. But why the focus is on individual buyers? Let’s define intent-based marketing initially with its workings.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Madison Logic

SEPTEMBER 29, 2020

NEW YORK, September 29, 2020 (Newswire.com) – Madison Logic , a leading global account-based marketing (ABM) platform, earned a spot for its CEO, Tom O’Regan on B2B Marketing’s list of Top ABM (account-based marketing) Opinion Leaders. This article was originally shared by Newswire.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Eloqua 52

ClickZ

NOVEMBER 19, 2020

Even with all the uncertainty of 2020 this is also an ideal time to establish or revamp digital marketing strategies, not only positioning your business to rebound more successfully, but to prepare for an even-faster-evolving world. Before the pandemic, personalization was about shopping habits and previous purchases—which are still useful.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144