Zoominfo

AUGUST 16, 2021

Let’s begin with a very basic definition: Intent data shows which accounts and prospects are actively researching solutions on third-party sites. Over the last three years, intent data has emerged as the fastest growing data category according to TOPO’s 2020 Intent Data Market Guide.

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Intent Data Intent Zoominfo Buyer Intent 130

The Point

DECEMBER 13, 2019

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I believe 2020 will be a year of category consolidation in B2B martech. In 2020, platform tool sets will reach a maturation point that will force consolidation in various categories.

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Madison Logic

OCTOBER 11, 2022

You can when you use buyer intent data. . Intent Data Explained . Buyer intent data is a collection of signals that reveal when a prospective customer is looking for or interested in learning about a solution. Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

SendX

NOVEMBER 12, 2020

In the information age we live in, it’s only logical for data to play a key role in the functioning of a business and its sales success. Sales Intelligence in 2020 Sales intelligence can be defined as the incorporation of relevant data into sales decision making across various sales functions in an organization.

Tools 195

Tools Sales Qualified Leads Intent Data Buyer Intent 195

6sense

DECEMBER 10, 2021

PathFactory and 6sense announced they are strengthening their integration to incorporate PathFactory’s content intelligence into 6sense’s intent data to give B2B marketers access to smarter predictive models. The post PathFactory And 6sense Bolster Intent Data With Content Intelligence appeared first on 6sense.

Intent Data 62

Intent Data Intent Content Segmentation 62

Valasys

MAY 1, 2020

On the 28 th of April 2020, Infogroup unveiled its competency to process B2B intent data using its real-time data platform Data Axle. The companies using B2B intent data engage with the customers better and generate sales conversions at a much-amplified rate than companies that don’t leverage intent data.

Intent Data 64

Intent Data Intent Enterprise Management Work Management 64

Albacross

NOVEMBER 4, 2021

Source: LinkedIn , 2020). Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. The Fundamentals: What is Intent Data? Source: Gartner, 2020). Not exactly.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Aberdeen

JANUARY 24, 2020

According to Databox , marketers will be investing the majority of their efforts and budget into content marketing in 2020. As more marketers turn to videos to educate and nurture their customers, video marketing will become more prominent in 2020. . 2020 is where advertising meets artificial intelligence. Intent Data.

B2B Marketing 83

B2B Marketing Trends Intent Data Paid Search Agency 83

SalesIntel

FEBRUARY 20, 2023

Fast forward to 2020 and a good B2B sales pipeline is more than a simple process diagram and deal outline that tracks a deal status. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more. We are an intent data company.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

PathFactory

JANUARY 3, 2020

So now, what does 2020 hold for B2B marketers? “Biggest trend: Intent data will surge – no Bombora pun intended. Bombora’s intent data appears to be rapidly expanding its partnership footprint, showing up as a key integration in martech platforms everywhere. Content and chill?

Lead Ranking 98

Lead Ranking Lead Scoring B2B Marketing Work Management 98

Aberdeen

JANUARY 3, 2020

Today, we’re taking a look at some of the headlines related to intent data and data-driven marketing that stood out in December 2019. Our favorite articles that rounded out 2019 cover topics like the transition away from cookies, the need to accelerate B2B pipelines, tips for data privacy success, and data-driven attribution.

Intent Data 52

Intent Data Privacy Intent Multi-Touch Attribution 52

Aberdeen

JANUARY 13, 2020

In 2020, there are 5 emerging sales trends to keep an eye on—the return of cold calling, predictive analytics, formalization of sales enablement, data privacy, and dedicated sales content creation. In 2020, we’re going to see the pendulum swing back in favor of cold calling. Data Privacy and Third-Party Providers.

Marketing AI 75

Marketing AI Top of Funnel Cold Calling Trends 75

NetLine

APRIL 19, 2022

Thanks to our Buyer-Level Intent Data , we can definitively say that more than five percent of B2B buyers are in-market at any given time. By analyzing more than 24k individual responses and more than 72k first-party buyer-level intent insights from a variety of industries in a myriad of categories, we discovered that 69.8%

Intent Data 72

Intent Data Buyer Intent Rules Intent 72

SalesIntel

FEBRUARY 20, 2023

Fast forward to 2020 and a good B2B sales pipeline is more than a simple process diagram and deal outline that tracks a deal status. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more. We are an intent data company.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Aberdeen

JANUARY 13, 2020

In 2020, there are 5 emerging sales trends to keep an eye on—the return of cold calling, predictive analytics, formalization of sales enablement, data privacy, and dedicated sales content creation. In 2020, we’re going to see the pendulum swing back in favor of cold calling. Data Privacy and Third-Party Providers.

Marketing AI 69

Marketing AI Top of Funnel Cold Calling Trends 69

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. Travel Industry’s Intent Data Itinerary is Lacking. B2B Marketing Budget Boost. LinkedInterest-based Targeting.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

Aberdeen

JANUARY 13, 2020

In 2020, there are 5 emerging sales trends to keep an eye on—the return of cold calling, predictive analytics, formalization of sales enablement, data privacy, and dedicated sales content creation. In 2020, we’re going to see the pendulum swing back in favor of cold calling. Data Privacy and Third-Party Providers.

Marketing AI 59

Marketing AI Top of Funnel Cold Calling Trends 59

Zoominfo

JULY 1, 2020

Data collaboration allows key stakeholders to view consistent data at any point throughout the day, thus streamlining workflows. We’ve all been hearing about buyer intent data for several years. A Guide for 2020 #intent #zoominfo #hityournumber [link] — ZoomInfo (@ZoomInfo) April 2, 2020.

Zoominfo 246

Zoominfo Marketing Analytics Tools Intent Data Top of Funnel 246

Inbox Insight

OCTOBER 5, 2020

The use of nurture sequences and bespoke intent data technology enabled Inbox Insight to track the behavior of each individual and remarket across multiple channels to those who were actively engaged with the content. The post Inbox Insight a finalist in The Drum B2B Awards 2020 appeared first on Inbox Insight.

Lead Ranking 96

Lead Ranking Multi-Channel B2B Lead Scoring 96

Aberdeen

JANUARY 8, 2020

If you apply this same idea to the interactions between your sales and marketing teams, you’ll set yourself up for success in 2020 and beyond. But in practice, intent data is the common language that makes the ideal relationship possible. If ever you wanted to prove to the average person that 2019 saw a 0.2%

Pricing 52

Pricing Price Account Based Marketing Intent Data 52

Zoominfo

DECEMBER 15, 2020

Find More Selling Opportunities with Buyer Intent Data. Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance. Our post, “What is Buyer Intent Data? Read more: What is Buyer Intent Data?

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Valasys

FEBRUARY 4, 2020

In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. How to use data to improve B2B Personalization in 2020? Let’s explore the key to optimize B2B personalization in the year 2020.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. But what’s really impressive is the buyer-level intent data, which has skyrocketed by an incredible 13,609.7%. increase since March 2020, signifies a major change in how we perceive B2B intent data.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Inbox Insight

JULY 28, 2020

These are the latest stats on our community: As a trusted source for IT buyer research , we’ve been able to analyze buyer intent signals based on content views and downloads. Together with our recent survey panel, we aim to answer an important question on every tech marketer’s mind – “What do IT buyers care about in 2020?”.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. Equally important is tracing the intent of the prospects to research. So, the process of lead nurturing is important.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Zoominfo

OCTOBER 15, 2020

Last November, I spent a weekend with our executive team brainstorming the biggest and most exciting opportunities for our growth in 2020 and beyond. The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Metadata

JULY 22, 2020

And what is the best way to execute ABM for demand generation in 2020? That’s why if you really want to do account-based marketing for demand generation in 2020, you can’t stop at engagement. The post How to do Account-Based Marketing for Demand Generation in 2020 appeared first on Metadata.io. Let’s explore.

Account Based Marketing 98

Account Based Marketing Demand Generation Demand Generation Agencies Ideal Customer Profiles 98

Inbox Insight

AUGUST 27, 2020

Inbox Insight are proud to have been chosen as a finalist in the Content Marketing Awards 2020! The post Inbox Insight chosen as a finalist in the Content Marketing Awards 2020 appeared first on Inbox Insight. About the entry. Category: Content Marketing ROI/Measurement Program.

Lead Ranking 76

Lead Ranking Content Marketing Planning Lead Scoring 76

DealSignal

NOVEMBER 3, 2020

When 2020 began, we had no idea what the year had in store. And as the pandemic continues to play out, sales and marketing leaders need to rely more heavily on complete, accurate contact data to understand and connect with their audiences. B2B intent data is no silver bullet, but still a helpful tool.

Marketing Automation Services 59

Marketing Automation Services Top of Funnel Intent Data B2B 59

Zoominfo

APRIL 24, 2020

Over a jarring two day stretch, the World Health Organization (WHO) officially declared COVID-19 a global pandemic , and a day after that, it was declared a national emergency in the US on the same day the NBA suspended their 2020 season. What is Intent Data? Intent data is designed to uncover buying opportunities.

Work Management 227

Work Management Marketing Management Intent Data Business 227

Valasys

MAY 12, 2020

On the 11th of May 2020, TechTarget’s Priority Engine was nominated amongst the SIIA Business Technology CODiE award finalists in two different categories: a) Best Marketing Solution and b) Best Sales and Marketing Intelligence Solution. TechTarget (Nasdaq: TTGT) is a global leader in purchase intent-driven marketing and sales services.

Purchase Intent 49

Purchase Intent Peer-to-peer Intent Data Intent 49

KoMarketing Associates

SEPTEMBER 16, 2020

A July 2020 study of marketers revealed that only 22% said their “ABM strategy is in place and measurable.” 2020 has changed the rules in many parts of business. And Sales and Marketing alignment matters even more in 2020, when the adverse business environment means there is simply no room for inefficiencies. Clean Up Your Data.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Zoominfo

JULY 29, 2020

And with the use of intent data , preparation can include things like current pain points, revenue, industry niches, and beyond. Think: Intent data. — ZoomInfo (@ZoomInfo) March 31, 2020. Why do Sales Cold Calling Scripts Matter? Seem a bit broad? It is to an extent. Thanks for the feedback, Jay!

Cold Calling 240

Cold Calling Zoominfo Work Management B2B Sales 240

Valasys

FEBRUARY 10, 2020

Customer Experience Management is all set to become smarter in the year 2020. In an era of omnichannel marketing, marketers need to connect to customers at every touchpoint, analyze their multi-intent & accordingly, need to work out ways to deliver customer expectations. Evolving trends of Customer Experience Management in 2020.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Martech Advisor

NOVEMBER 15, 2019

The top 10 trends in Sales Tech for 2019 – 2020. Now, let’s explore some details on each of these 10 sales tech 2020 trends. Table of Contents. What is Sales Tech? What is the ‘Sales Tech Hierarchy of Needs’? Bonus tip: winning sales in the experience economy! The Sales tech industry is growing.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Madison Logic

OCTOBER 9, 2020

As B2B leaders redefine strategies for the second half of 2020, one question is on our minds: How do we deliver results? For the second half of 2020, brands want a coordinated digital strategy that maximizes their media investment. What’s the first thing we do when our destination changes mid-trip?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Terms and Conditions Ad Agencies 52