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5 Trends for the Future of Marketing in 2020 and Beyond

Marketing Insider Group

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. But make sure there’s plenty of room to adapt and change in your marketing strategy. For example, nobody could have predicted how 2020 would change the face of marketing. This reduces marketing spend.

Trends 354
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Why LinkedIn Ranked #1 for B2B Marketers in 2020

Marketing Insider Group

Download the 2021 B2B Marketing Mix Report for a full breakdown of the trends and tactics that marketing professionals are looking to for their 2021 campaigns. See how COVID-19 dramatically impacted marketing spending, get more insights into lead generation, and see how ABM is making a major comeback.

Insiders

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Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It

Adobe Experience Cloud Blog

It’s safe to assume that most of them are online and using the internet on a daily basis, so increasing digital marketing efforts in 2020 will definitely help. . That means a small business can easily invest small in online marketing, and see results first, before going all-out and becoming more invested. .

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Survey: Social Media Marketing Spend is on the Rise in 2019

KoMarketing Associates

Zenith published the “Advertising Expenditure Forecasts For Marketers” report, and statistics showed that between 2017 and 2020, social media spend is expected to increase from $48 billion to $76 billion.

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How the global pandemic changed marketing and engagement in 2020

Tomorrow People

Marketing’s broad response to Covid-19. A recent report shows that, broadly speaking, marketers have been quick and decisive in their response to the pandemic: 52% have increased their marketing spend. In other words, marketers realize they have to do more to create an impression with their audience.

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Your Marketing Campaign Shouldn’t Take Ages to Launch: A Story of Denise and Christine

Hive9

To justify their marketing spend, marketing leaders are under constant pressure from their organization to deliver ROI. To get a sense of the current struggle, let’s take a look at what marketing leaders Denise and Christine have been up to.

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Report: Facebook Remains Dominant Among B2B Social Media Marketers

KoMarketing Associates

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel. LinkedIn (81%), Instagram (71%) and Twitter (59%) were also some of the top platforms utilized by B2B marketers. one year later.