Video Marketing How-To: Creating Transparent Overlays for Videos


Today I want to quickly show you how to create transparent overlays for your videos, like name keys, company logos, or any other static imagery you want to include in your video. I export this as a transparent PNG. Hello, and welcome to another episode of Video Marketing How-To!

B2B Marketers Must Be Transparent to Build Trust

B2B Marketing Traction

Doing business today requires transparency, which builds trust with your customers and partners. I think the one most important to marketers today is number 6 – Trust is required for doing business today, and consumers and business people demand transparency.

Why transparency is essential for building corporate brand trust


The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons.

Why Agencies Need to Take Transparency More Seriously


The lack of transparency that often occurs between advertisers and their marketing partners has reached a tipping point. They will no longer work with agencies, networks, technology platforms, or marketing "partners" who aren't completely transparent about their practices.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win

The Art of Honesty: Marketing Tactics to Tell Your Brand Story through Transparency

Content Standard

Marketers and brands have long been savvy about the significance of this quality in their consumer relationships, touting words like “trustworthy” and “transparent” in their brand messaging. Trust is an important component in any relationship.

Facebook Announces News Feed Changes, Gets More Transparent With Businesses


What do you think of Facebook''s news feed updates, and their dedication to being more transparent with businesses

Your Guide To Personality, Transparency and Keeping It Real In B2B Marketing

MLT Creative

Am I being transparent enough? Or too transparent?". "Do "Is my marketing keeping it real? Or i s it too real?". "Am Do I need more personality in my marketing or less?".

No US companies among the 30 most transparent


My recent blog on “ Why Transparency is Essential For Building Corporate Brand Trust ” generated lots of interest, but also begged a key question – what are the most transparent multinationals in the world, and where do US companies stand in these rankings?

Amazon Leads the Charge Toward Transparent Feedback


By now, you may have heard that Amazon plans to sue over a thousand authors of false reviews within the Amazon Marketplace. The news itself is rather stunning, as consumers have known for years that fake reviews exist, and most know how to spot them. So, what happens now? The Story in a Nutshell.

How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers

Modern B2B Marketing

Transparency in Advertising. Facebook has also announced ad transparency and authenticity features. Aimed at political transparency during election cycles, this feature is in line with a similar action Twitter has taken with their Transparency Center.

Content Marketing Predictions for 2018

Navigate the Channel

Brand Transparency is Essential. Because consumers tend to trust their peers more than brands when it comes to authenticity, influencer marketing has really taken off—but keep in mind that it can be a slippery slope with respect to transparency. Content marketing is here to stay.

B2B Blogger – Are You Being Tricky or Transparent?

B2B Marketing Traction

How about a little transparency? If you ask me, visitors who land on a blog post have the right to know when it was written. So, why do B2B marketers hide their blog post dates? I guess they want to fool us. “Hey!

Truth, Transparency & Target: A Lesson in Crisis Communications


But last night, Target’s CMO, Jeff Jones , wrote a transparent and thoughtful response on LinkedIn to both the Gawker article and the overarching tenor of the last several months.

The state of B2B marketing in Asia—moving toward digital


The trend is accelerated by web-based platforms like that give buyers increased price transparency, and create further opportunities for sellers to bid for contracts. Finally, the lack of transparency I mentioned can be a challenge.

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6 types of content your readers hate


So, when creating content that has a business agenda, make sure you are transparent. Instead of making grand promises with your headlines and images, brands must focus on transparency.

The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls

Marketing Craftmanship

To survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds will be increasingly required to build a rational and risk-averse approach to external communication.

Philamplify Launches to Inspire Greater Foundation Transparency


Organizations vying for grants from foundations are looking for increased transparency from those grant-makers. The Foundation Center has also increased their efforts to help foundations be more transparent. How has your foundation promoted transparency?

Attribution and Linking Are Essential to Transparency

B2B Memes

In the new-media era of journalism, the arguably most important ethical principle is transparency. Related posts: Ethics: Is Transparency All We Need? Ethics Journalism Writing attribution Folio: Magazine journalism leads links new media Steve Buttry transparencyMUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog.

Foundation Center Website Shows Importance of Nonprofit Transparency


The idea of transparency has been a growing trend in the for-profit and nonprofit worlds, and now, foundations are the targets. The organization has since developed a website, , which is devoted to promoting foundation transparency.

Your Guide To Personality, Transparency and Keeping It Real In B2B Marketing

MLT Creative

” “Am I being transparent enough? Or too transparent?” The post Your Guide To Personality, Transparency and Keeping It Real In B2B Marketing appeared first on MLT Creative. “Is my marketing keeping it real? Or is it too real?”

Will Internet Transparency Devalue Craftsmanship?

Marketing Craftmanship

Increasingly, online search and social media transparency will enable us to understand, manipulate, second-guess and validate the counsel of every professional discipline. With this level of virtual transparency, what’s the motivation for any knowledge worker to excel in their profession? My guess is that true craftsmen in any profession will leverage online transparency to enhance their skills, rather than to use it as an excuse to join the status quo.


The crisis of message credibility and impact on brands


Transparency is crucial for any brand, and some noteworthy companies have even taken the initiative to enhance the perceived value of their brand and strengthen their bond with customers. Our world is more passionately polarized than ever.

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Inside the StartUp Podcast: Gimlet Media Founders on Managing Burnout & Being Transparent [Podcast]


Gimlet’s three core values, culture, and emphasis on transparency [ 18:20 ]. Last year, former This American Life producer and Planet Money co-host Alex Blumberg launched a business of his own: Gimlet Media.

The Foundation Center Wants to Help You Be More Transparent


While there isn’t a standard playbook for all foundations to be transparent, GrantCraft, an extension of The Foundation Center , is using this guide to advise foundations on that very topic. Defining Foundation Transparency. ” Benefits of Transparency.

Why transparency is essential for building corporate brand trust


The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons.

Why Empathetic Marketing Matters and 7 Steps to Achieve It

B2B Lead Generation Blog

Thought Leadership empathetic marketing lead generation lead generation strategies Lead Nurturing transparent marketing Tweet I am at the earliest stages of developing a sequel to Lead Generation for the Complex Sale. It’s been a decade since the first draft and I’ve been contemplating how much business has changed since then. Today’s sales and marketing environment is a paradox: There have never been more opportunities to reach customers; yet reaching them has never been more challenging.

Report: Marketers Seek More Transparency in Programmatic Ads

KoMarketing Associates

The Transparency Opportunity: Quantifying the Benefits of Trust” report from MetaMarkets recently determined that marketers are putting 16 percent of their budgets toward programmatic advertising. However, nearly one-third (32 percent) claim that a lack of transparency is inhibiting the future growth and scale of programmatic media buying. In terms of achieving more transparency, 92 percent of marketers said that performance reporting was their top obstacle.

The Age of Transparency


Transparency wasn’t technically the theme of this year’s Marketo Marketing Nation Summit , but it was a topic that I heard repeated over and over again. Companies need to be transparent about what their goals are, and how those are shared with teams.

Hedge Fund Marketing: From Oxymoron to Best Practices

Marketing Craftmanship

And there are both good and bad reasons why these sophisticated, deep-pocketed companies refuse to communicate externally in an effective, transparent manner: Bad Reason: Misguided Mystique: Many hedge funds embrace the notion that an opaque brand image creates a mystique that’s appealing to sophisticated and well-heeled investors and intermediaries. Marketing Essentials and Potential Pitfalls on the Road to Transparency. But increasingly, investors are demanding transparency.

How growing corruption threatens brands


America – Country Perception – Transparency International measures every year “the degree to which corruption is perceived to exist among public officials and politicians.” 16th and 76), which is due mainly to its lack of transparency and the limited regulations (or loopholes?)

Best Website Design Guides and Tips of 2010


How can you utilize texture, transparency, and even Twitter to spice up website design? 40 Great Examples Of Transparency In Website Design by SpyreStudios. Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in.

Transparency over data is key to the development of affiliate marketing


Opentopic blog >> Turning 21 this year, and generating up to £16.5bn a year in sales in the UK alone, it’s safe to say that affiliate marketing is at the main table when it comes to brands’ online marketing ambitions. Although with phrases like ‘programmatic’, and ‘programmable’ increasingly de rigueur among ‘champions’ of the digital marketing discipline, just how. Marketing ROI Cmo marketing roi


Trust Me: Why Trust is Crucial for Business Success, and How to Built It


Be transparent. Marketing Strategy Social Media Marketing be transparent blogging building trust HubSpot KC Associates Kipling Ming vase WalmartAccording to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&#

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Trust is hard to come by these days

Buzz Marketing for Technology

To really change the tide of this era of declining trust you need to consider what I’m calling “hyper-transparency.” Uncategorized Brands CEOs Davos Edelman Edelman Trust Barometer Google Trends for your brand Government hyper-transparency Social Media Social Media Analytics

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Journalism, Professionalism, and the Turing Test

B2B Memes

Journalism Social Media algorithms Automated Insights automation Ben Huh brand journalism Ethics Mathew Ingram Narrative Science objectivity personal professionalism Steve Buttry transparency TwitterWhat’s the way forward for journalists?

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Penn State - the Breakdown of a Brand?


Transparency – No longer can a brand hide behind glossy brochures and public relations. Brand Brand Promise Transparency User Experience BrandingI'm a Penn Stater. I graduated in 1999 and have so much PSU gear and great memories.

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5 Popular Movies that will Improve Your Marketing Strategy


You deliver the real thing: transparency , sincere customer engagement, a true and consistent corporate culture that puts customer needs at the forefront of your business—and you get an army of loyal brand advocates in return.

Transparent vs. Opaque: Six New-Media Principles, No. 5

B2B Memes

Because one of its foundational ideas is openness, as I described in yesterday’s post , new media encourages and rewards transparency. One of the ways new media encourages transparency is ethical, as represented by the popular expression, “transparency is the new objectivity.” Another mode of transparency is operational. Transparency doesn’t stop with individuals. To work, transparency must be a committed, conscious choice.

Best Website, UX and Mobile Design Guides and Tips of 2011


Elegant and creative drop-down menus incorporating transparency, icons, shading, highlighting, color, shapes and other effects to stand out from the ordinary.