KoMarketing Associates

MAY 29, 2018

New research suggests that transparency and communication are critical components to developing successful relationships between B2B businesses and their customers. This is followed by a lack of transparency (53 percent). Once a relationship has been established with a customer, 69 percent of respondents stated that transparency and honesty are just as critical when a problem arises.

Transparency 186

Transparency Relationship Report Customer 186

Content Standard

MAY 23, 2018

And then there’s the problem of getting what you paid for: Even if you’re able to find a solution that aids in every step of the campaign and tracks every data point you’re seeking, a lack of transparency makes it easy to call that data into question.

Transparency 77

Transparency Click Fraud Proposal Fulfillment 77

Lattice

MAY 13, 2016

Transparency wasn’t technically the theme of this year’s Marketo Marketing Nation Summit , but it was a topic that I heard repeated over and over again. Companies need to be transparent about what their goals are, and how those are shared with teams.

Transparency 130

Transparency Aging Vendor Social Media 130

Heinz Marketing

DECEMBER 2, 2017

Transparency Creates Trust. Being transparent makes your advice informed and more realistic. The post B2B Reads: Grit, Transparency, and Adaptive Selling appeared first on Heinz Marketing. B2B Reads Sales art of silence buyer's journey grit Introverts networking Sales enablement selling start-up transparency TrustIn addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week.

Transparency 69

Transparency Buyer's Journey Environment Price 69

Biznology

JANUARY 15, 2015

The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons.

Transparency 125

Transparency Trust Brand Branding 125

B2B Marketing Traction

SEPTEMBER 20, 2013

Doing business today requires transparency, which builds trust with your customers and partners. I think the one most important to marketers today is number 6 – Trust is required for doing business today, and consumers and business people demand transparency.

Transparency 182

Transparency Trust Build B2B 182

Marketing Craftmanship

FEBRUARY 13, 2015

To survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds will be increasingly required to build a rational and risk-averse approach to external communication.

Transparency 130

Transparency Merchandising Tactics Vertical 130

Content Standard

DECEMBER 22, 2017

The coming year promises to be a big one for transparency and updates in the social space, hopefully stemming the flow of future political incursion and audience misdirection. For brands, however, this full transparency is going to require consideration. 2017 has been quite a year.

Transparency 108

Transparency Social Media Media Television 108

KoMarketing Associates

MAY 4, 2017

The Transparency Opportunity: Quantifying the Benefits of Trust” report from MetaMarkets recently determined that marketers are putting 16 percent of their budgets toward programmatic advertising. However, nearly one-third (32 percent) claim that a lack of transparency is inhibiting the future growth and scale of programmatic media buying. In terms of achieving more transparency, 92 percent of marketers said that performance reporting was their top obstacle.

Transparency 121

Transparency Report Ads Budget 121

Modern B2B Marketing

OCTOBER 31, 2017

Transparency in Advertising. Facebook has also announced ad transparency and authenticity features. Aimed at political transparency during election cycles, this feature is in line with a similar action Twitter has taken with their Transparency Center.

Transparency 119

Transparency Ads Facebook SMB 119

B2B Memes

NOVEMBER 4, 2011

In the new-media era of journalism, the arguably most important ethical principle is transparency. Related posts: Ethics: Is Transparency All We Need? Ethics Journalism Writing attribution Folio: Magazine journalism leads links new media Steve Buttry transparencyMUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog.

Transparency 100

Transparency Link Press Trade 100

B2B Memes

NOVEMBER 27, 2011

Because one of its foundational ideas is openness, as I described in yesterday’s post , new media encourages and rewards transparency. One of the ways new media encourages transparency is ethical, as represented by the popular expression, “transparency is the new objectivity.” Another mode of transparency is operational. Transparency doesn’t stop with individuals. To work, transparency must be a committed, conscious choice.

Transparency 100

Transparency Media Ethics Press 100

Marketing Craftmanship

APRIL 17, 2011

Increasingly, online search and social media transparency will enable us to understand, manipulate, second-guess and validate the counsel of every professional discipline. With this level of virtual transparency, what’s the motivation for any knowledge worker to excel in their profession? My guess is that true craftsmen in any profession will leverage online transparency to enhance their skills, rather than to use it as an excuse to join the status quo.

Transparency 100

Transparency Internet CPA Broker 100

B2B Memes

JUNE 28, 2010

In content marketing, that bias tends to be more transparent. In this view, transparency is not in itself a guarantee of ethical content. What interests me in this comment is the way transparency, volitional or not, is viewed as the starting point of ethical content, not the end point. Not much has been written yet on ethics in content marketing, but what has focuses largely on transparency. But this much is clear: Transparency is not all.

Ethics 100

Ethics Transparency PR Intent 100

B2B Marketing Traction

APRIL 6, 2012

How about a little transparency? If you ask me, visitors who land on a blog post have the right to know when it was written. So, why do B2B marketers hide their blog post dates? I guess they want to fool us. “Hey!

Transparency 130

Transparency Blogger Facebook Trust 130

Hubspot

MARCH 28, 2017

The lack of transparency that often occurs between advertisers and their marketing partners has reached a tipping point. They will no longer work with agencies, networks, technology platforms, or marketing "partners" who aren't completely transparent about their practices.

Transparency 70

Transparency Agency Advertisement Advertising 70

B2B Marketing Traction

JUNE 7, 2010

Is your B2B marketing transparent? Tweet. Let’s face it. Most buyers can smell a rat these days. If you’re not being honest and open about the products and services you are selling or how you manufacture or provide them, people aren’t going to buy.

Transparency 130

Transparency Best Storytelling Trade 130

B2B Marketing Traction

JUNE 7, 2010

Is your B2B marketing transparent? Tweet. Let’s face it. Most buyers can smell a rat these days. If you’re not being honest and open about the products and services you are selling or how you manufacture or provide them, people aren’t going to buy.

Transparency 130

Transparency Best Storytelling Trade 130

Content Standard

JULY 16, 2016

While privacy needs to be considered, brands should place a premium on transparency; that is, making sure consumers know exactly what information is being gathered, and why. The post Privacy in the Age of IoT: Is Your Content Marketing Strategy Transparent Enough?

Transparency 72

Transparency Privacy Aging Strategy 72

Content Standard

DECEMBER 9, 2015

Marketers and brands have long been savvy about the significance of this quality in their consumer relationships, touting words like “trustworthy” and “transparent” in their brand messaging. Trust is an important component in any relationship.

Transparency 67

Transparency Tactics Trust Storytelling 67

MLT Creative

NOVEMBER 12, 2015

” “Am I being transparent enough? Or too transparent?” The post Your Guide To Personality, Transparency and Keeping It Real In B2B Marketing appeared first on MLT Creative. “Is my marketing keeping it real? Or is it too real?”

Transparency 54

Transparency Personalization Creative Question 54

MLT Creative

NOVEMBER 12, 2015

Am I being transparent enough? Or too transparent?". "Do "Is my marketing keeping it real? Or i s it too real?". "Am Do I need more personality in my marketing or less?".

Transparency 54

Transparency Personalization Question B2B 54

Hubspot

JANUARY 15, 2016

By now, you may have heard that Amazon plans to sue over a thousand authors of false reviews within the Amazon Marketplace. The news itself is rather stunning, as consumers have known for years that fake reviews exist, and most know how to spot them. So, what happens now? The Story in a Nutshell.

Transparency 47

Transparency Amazon Review Spot 47

Webbiquity

MARCH 1, 2018

It Improves your Brand Awareness and Transparency. Influencer Marketing Search Engine Optimization (SEO) brand credibility brand transparency building backlinks Nate Vickery user engagementGuest post by Nate Vickery.

SEO 208

SEO Help Transparency Build 208

Content Standard

DECEMBER 9, 2015

Marketers and brands have long been savvy about the significance of this quality in their consumer relationships, touting words like “trustworthy” and “transparent” in their brand messaging. Trust is an important component in any relationship.

Transparency 52

Transparency Tactics Trust Storytelling 52

Hubspot

MAY 9, 2014

Organizations vying for grants from foundations are looking for increased transparency from those grant-makers. The Foundation Center has also increased their efforts to help foundations be more transparent. How has your foundation promoted transparency?

Transparency 44

Transparency Ethics Aggregator Communities 44

Biznology

MAY 30, 2016

America – Country Perception – Transparency International measures every year “the degree to which corruption is perceived to exist among public officials and politicians.” 16th and 76), which is due mainly to its lack of transparency and the limited regulations (or loopholes?)

Brand 132

Brand Branding Transparency Government 132

Navigate the Channel

DECEMBER 14, 2017

Brand Transparency is Essential. Because consumers tend to trust their peers more than brands when it comes to authenticity, influencer marketing has really taken off—but keep in mind that it can be a slippery slope with respect to transparency. Content marketing is here to stay.

Transparency 75

Transparency Content Marketing Content Gartner 75

Hubspot

AUGUST 6, 2013

What do you think of Facebook''s news feed updates, and their dedication to being more transparent with businesses

Transparency 55

Transparency Facebook Aging Display 55

Hubspot

APRIL 1, 2014

While there isn’t a standard playbook for all foundations to be transparent, GrantCraft, an extension of The Foundation Center , is using this guide to advise foundations on that very topic. Defining Foundation Transparency. ” Benefits of Transparency.

Transparency 45

Transparency Click Help Satisfaction 45

Customer Experience Matrix

OCTOBER 31, 2006

But what’s really important from a Customer Experience Management perspective is the article’s claim that BPM provides transparency to both managers and customers about the processes it controls. Transparency—complete, up-to-the-minute information about the business relationship--is a critical component of improved customer experience.

Transparency 120

Transparency Words Experience Proposal 120

Hubspot

OCTOBER 23, 2013

The idea of transparency has been a growing trend in the for-profit and nonprofit worlds, and now, foundations are the targets. The organization has since developed a website, Glasspockets.org , which is devoted to promoting foundation transparency.

Transparency 45

Transparency Government Podcast Websites 45

Hubspot

MAY 14, 2014

But last night, Target’s CMO, Jeff Jones , wrote a transparent and thoughtful response on LinkedIn to both the Gawker article and the overarching tenor of the last several months.

Transparency 47

Transparency Target Fulfillment CMO 47

Marketing Craftmanship

AUGUST 23, 2017

Here are 10 tangible and intangible factors that, on an individual and combined basis, can drive market opinion regarding your company’s brand integrity: Transparency: Is information regarding your company’s mission, core values, processes and people available and easily accessible?

Brand 130

Brand Branding Transparency Test 130

Biznology

OCTOBER 27, 2016

The trend is accelerated by web-based platforms like Alibaba.com that give buyers increased price transparency, and create further opportunities for sellers to bid for contracts. Finally, the lack of transparency I mentioned can be a challenge.

Blasts 171

Blasts RFP Price Pricing 171

Biznology

JUNE 7, 2017

So, when creating content that has a business agenda, make sure you are transparent. Instead of making grand promises with your headlines and images, brands must focus on transparency.

Hashtag 150

Hashtag Audience Transparency Link 150

Biznology

FEBRUARY 22, 2017

Transparency is crucial for any brand, and some noteworthy companies have even taken the initiative to enhance the perceived value of their brand and strengthen their bond with customers. Our world is more passionately polarized than ever.

Brand 162

Brand Branding Trust Public Relations 162

Navigate the Channel

MARCH 20, 2018

Let’s take a look: Transparency. Both consumers and marketers will demand a great deal of more transparency from brands. The world of business-to-business marketing continues to evolve in 2018.

Business to Business 81

Business to Business Business Tactics Trends 81

Hubspot

JULY 29, 2015

Gimlet’s three core values, culture, and emphasis on transparency [ 18:20 ]. Last year, former This American Life producer and Planet Money co-host Alex Blumberg launched a business of his own: Gimlet Media.

Podcast 43

Podcast Transparency Startup Storytelling 43

Navigate the Channel

APRIL 26, 2018

Whether your business is to sell cleaning products or dog treats trade shows can be an effective way to introduce your product to distributors that can help your products gain popularity and bring about success.

Trade Show 75

Trade Show Trade Customer Build 75