KoMarketing Associates

MAY 29, 2018

New research suggests that transparency and communication are critical components to developing successful relationships between B2B businesses and their customers. This is followed by a lack of transparency (53 percent). Once a relationship has been established with a customer, 69 percent of respondents stated that transparency and honesty are just as critical when a problem arises.

Transparency 208

Transparency Relationship Report Customer 208

KoMarketing Associates

SEPTEMBER 17, 2018

Capgemini recently published “The Secret to Winning Customers’ Hearts With Artificial Intelligence” infographic, which showed that 73 percent of customers are already aware that they are having interactions enabled by AI.

Transparency 170

Transparency Custom Publishing Interactive Customer 170

Biznology

JANUARY 15, 2015

The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons.

Transparency 177

Transparency Trust Brand Branding 177

Biznology

FEBRUARY 18, 2015

My recent blog on “ Why Transparency is Essential For Building Corporate Brand Trust ” generated lots of interest, but also begged a key question – what are the most transparent multinationals in the world, and where do US companies stand in these rankings?

Transparency 175

Transparency Companies Trust Privacy 175

Modern B2B Marketing

SEPTEMBER 26, 2018

Although often overlooked, companies with top-notch marketing emphasize privacy and transparency. Transparency as a Strategy. “ Companies have an obligation to their users to be transparent in how they operate and use personal data.

Transparency 98

Transparency Privacy Privacy Policy Brand 98

Biznology

JANUARY 21, 2015

The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons.

Transparency 179

Transparency Trust Build Brand 179

Lattice

MAY 13, 2016

Transparency wasn’t technically the theme of this year’s Marketo Marketing Nation Summit , but it was a topic that I heard repeated over and over again. Companies need to be transparent about what their goals are, and how those are shared with teams.

Transparency 130

Transparency Aging Vendor Social Media 130

Content Standard

MAY 23, 2018

And then there’s the problem of getting what you paid for: Even if you’re able to find a solution that aids in every step of the campaign and tracks every data point you’re seeking, a lack of transparency makes it easy to call that data into question.

Transparency 78

Transparency Click Fraud Proposal Fulfillment 78

KoMarketing Associates

MAY 4, 2017

The Transparency Opportunity: Quantifying the Benefits of Trust” report from MetaMarkets recently determined that marketers are putting 16 percent of their budgets toward programmatic advertising. However, nearly one-third (32 percent) claim that a lack of transparency is inhibiting the future growth and scale of programmatic media buying. In terms of achieving more transparency, 92 percent of marketers said that performance reporting was their top obstacle.

Transparency 131

Transparency Report Ads Budget 131

B2B Marketing Traction

SEPTEMBER 20, 2013

Doing business today requires transparency, which builds trust with your customers and partners. I think the one most important to marketers today is number 6 – Trust is required for doing business today, and consumers and business people demand transparency.

Transparency 227

Transparency Trust Build B2B 227

Marketing Craftmanship

FEBRUARY 13, 2015

To survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds will be increasingly required to build a rational and risk-averse approach to external communication.

Transparency 141

Transparency Merchandising Tactics Vertical 141

Content Standard

SEPTEMBER 14, 2018

An August 2018 study by Sprout Social found that “86% of Americans say transparency from businesses is more important than ever before.” Social Media Leading the Demand for Transparency. The post Is It Time for Us to Be Transparent About the Marketing in Content Marketing?

Transparency 81

Transparency Intent Advertisement Advertising 81

B2B Memes

NOVEMBER 4, 2011

In the new-media era of journalism, the arguably most important ethical principle is transparency. Related posts: Ethics: Is Transparency All We Need? Ethics Journalism Writing attribution Folio: Magazine journalism leads links new media Steve Buttry transparencyMUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog.

Transparency 116

Transparency Link Press Ethics 116

Vidyard

OCTOBER 17, 2016

Today I want to quickly show you how to create transparent overlays for your videos, like name keys, company logos, or any other static imagery you want to include in your video. I export this as a transparent PNG. Hello, and welcome to another episode of Video Marketing How-To!

Transparency 134

Transparency Video Software Tips 134

B2B Memes

NOVEMBER 27, 2011

Because one of its foundational ideas is openness, as I described in yesterday’s post , new media encourages and rewards transparency. One of the ways new media encourages transparency is ethical, as represented by the popular expression, “transparency is the new objectivity.” Another mode of transparency is operational. Transparency doesn’t stop with individuals. To work, transparency must be a committed, conscious choice.

Transparency 108

Transparency Media Ethics Press 108

B2B Memes

JUNE 28, 2010

In content marketing, that bias tends to be more transparent. In this view, transparency is not in itself a guarantee of ethical content. What interests me in this comment is the way transparency, volitional or not, is viewed as the starting point of ethical content, not the end point. Not much has been written yet on ethics in content marketing, but what has focuses largely on transparency. But this much is clear: Transparency is not all.

Ethics 116

Ethics Transparency PR Intent 116

Marketing Craftmanship

APRIL 17, 2011

Increasingly, online search and social media transparency will enable us to understand, manipulate, second-guess and validate the counsel of every professional discipline. With this level of virtual transparency, what’s the motivation for any knowledge worker to excel in their profession? My guess is that true craftsmen in any profession will leverage online transparency to enhance their skills, rather than to use it as an excuse to join the status quo.

Transparency 109

Transparency Internet CPA Broker 109

Content Standard

DECEMBER 22, 2017

The coming year promises to be a big one for transparency and updates in the social space, hopefully stemming the flow of future political incursion and audience misdirection. For brands, however, this full transparency is going to require consideration. 2017 has been quite a year.

Transparency 98

Transparency Social Media Media Television 98

33Across

SEPTEMBER 28, 2018

The post Transparency Remains Top of Mind (and Other Key Takeaways from Cologne) appeared first on 33Across. Now that some of the dust has settled from a frenzied two days in Cologne, we caught up with Yuri Burka, our Managing Director of Europe, for a download of the biggest trends and customer talking points from the 2018 DMEXCO conference. Blog Events Featured

Transparency 46

Transparency Conference Trends Customer 46

Hubspot

MARCH 28, 2017

The lack of transparency that often occurs between advertisers and their marketing partners has reached a tipping point. They will no longer work with agencies, networks, technology platforms, or marketing "partners" who aren't completely transparent about their practices.

Transparency 73

Transparency Agency Advertisement Advertising 73

B2B Marketing Traction

APRIL 6, 2012

How about a little transparency? If you ask me, visitors who land on a blog post have the right to know when it was written. So, why do B2B marketers hide their blog post dates? I guess they want to fool us. “Hey!

Transparency 138

Transparency Blogger Trust Facebook 138

Hubspot

MAY 9, 2014

Organizations vying for grants from foundations are looking for increased transparency from those grant-makers. The Foundation Center has also increased their efforts to help foundations be more transparent. How has your foundation promoted transparency?

Transparency 66

Transparency Ethics Aggregator Communities 66

33Across

JULY 9, 2018

What publishers and advertisers think of artificial intelligence, providing more transparency in programmatic, and how GDPR is increasing the demand for guaranteed programmatic deals. The post Last Week Today: Artificial Intelligence, More Transparency in Ad Tech, and Guaranteed Programmatic Deals appeared first on 33Across. What was the buzz around the office last week?

Transparency 40

Transparency Buzz Demand Advertisement 40

Modern B2B Marketing

OCTOBER 31, 2017

Transparency in Advertising. Facebook has also announced ad transparency and authenticity features. Aimed at political transparency during election cycles, this feature is in line with a similar action Twitter has taken with their Transparency Center.

Transparency 103

Transparency Ads Facebook SMB 103

Hubspot

JANUARY 15, 2016

By now, you may have heard that Amazon plans to sue over a thousand authors of false reviews within the Amazon Marketplace. The news itself is rather stunning, as consumers have known for years that fake reviews exist, and most know how to spot them. So, what happens now? The Story in a Nutshell.

Transparency 50

Transparency Amazon Review Spot 50

B2B Marketing Traction

JUNE 7, 2010

Is your B2B marketing transparent? Tweet. Let’s face it. Most buyers can smell a rat these days. If you’re not being honest and open about the products and services you are selling or how you manufacture or provide them, people aren’t going to buy.

Transparency 132

Transparency Best Storytelling Trade 132

B2B Marketing Traction

JUNE 7, 2010

Is your B2B marketing transparent? Tweet. Let’s face it. Most buyers can smell a rat these days. If you’re not being honest and open about the products and services you are selling or how you manufacture or provide them, people aren’t going to buy.

Transparency 132

Transparency Best Storytelling Trade 132

MLT Creative

NOVEMBER 12, 2015

Am I being transparent enough? Or too transparent?". "Do "Is my marketing keeping it real? Or i s it too real?". "Am Do I need more personality in my marketing or less?".

Transparency 74

Transparency Personalization Question B2B 74

33Across

MARCH 9, 2017

The post Transparency and Transformation: 3 Takeaways from Digiday Agency Summit appeared first on 33Across. Transformation of the traditional agency model is happening. Last week in Nashville, top agency executives gathered to discuss where the industry is heading as well as acknowledging challenges within agency culture. Blog Events Digiday

Transparency 40

Transparency Agency Industry 40

33Across

FEBRUARY 3, 2017

The post IAB 2017: The call for Quality and Transparency appeared first on 33Across. Earlier this week during Interactive Advertising Bureau's (IAB) annual conference, attendees including myself were called on to provide a better experience across the entire ad tech ecosystem. Blog Industry Insights

Transparency 40

Transparency Conference Advertisement Advertising 40

Hubspot

APRIL 1, 2014

While there isn’t a standard playbook for all foundations to be transparent, GrantCraft, an extension of The Foundation Center , is using this guide to advise foundations on that very topic. Defining Foundation Transparency. ” Benefits of Transparency.

Transparency 68

Transparency Help Click Satisfaction 68

Hubspot

OCTOBER 23, 2013

The idea of transparency has been a growing trend in the for-profit and nonprofit worlds, and now, foundations are the targets. The organization has since developed a website, Glasspockets.org , which is devoted to promoting foundation transparency.

Transparency 69

Transparency Websites Government Podcast 69

Hubspot

MAY 14, 2014

But last night, Target’s CMO, Jeff Jones , wrote a transparent and thoughtful response on LinkedIn to both the Gawker article and the overarching tenor of the last several months.

Transparency 71

Transparency Target Public Relations Fulfillment 71

Hubspot

AUGUST 6, 2013

What do you think of Facebook''s news feed updates, and their dedication to being more transparent with businesses

Transparency 79

Transparency Facebook Business Aging 79

Content Standard

JULY 16, 2016

While privacy needs to be considered, brands should place a premium on transparency; that is, making sure consumers know exactly what information is being gathered, and why. The post Privacy in the Age of IoT: Is Your Content Marketing Strategy Transparent Enough?

Transparency 72

Transparency Privacy Aging Strategy 72

Content Standard

DECEMBER 9, 2015

Marketers and brands have long been savvy about the significance of this quality in their consumer relationships, touting words like “trustworthy” and “transparent” in their brand messaging. Trust is an important component in any relationship.

Transparency 67

Transparency Tactics Trust Storytelling 67

Hubspot

JULY 4, 2018

Over the past week, the social media has experienced a number of ups and downs, starting with the announcement of new transparency efforts that allow users to view a Page's active ads, as well as additional information about the Page (even if it isn't running any ads). The new bill will require companies storing significant quantities of personal data -- for instance, Facebook -- to add even more transparency around what data is collected, along with potential new consumer opt-out rights.

Transparency 43

Transparency Amazon Privacy Opt-out 43

MLT Creative

NOVEMBER 12, 2015

” “Am I being transparent enough? Or too transparent?” The post Your Guide To Personality, Transparency and Keeping It Real In B2B Marketing appeared first on MLT Creative. “Is my marketing keeping it real? Or is it too real?”

Transparency 54

Transparency Creative Personalization Question 54

Influitive b2b

SEPTEMBER 21, 2018

Advocamp Advocate Engagement Brand Awareness Customer Engagement, Retention & Growth Marketing Leaders advocamp field day advocate connections b2bmarketingzone brand advocacy brand awareness brand building brand perception building an advocate community building connections with advocates building your brand connecting with advocates customer advocacy customer advocacy examples customer empathy don peppers one on one connections personal connections transparency

Brand 116

Brand Branding Build Customer 116

Webbiquity

MARCH 1, 2018

It Improves your Brand Awareness and Transparency. Influencer Marketing Search Engine Optimization (SEO) brand credibility brand transparency building backlinks Nate Vickery user engagementGuest post by Nate Vickery.

SEO 225

SEO Help Transparency Search Engine 225

Hubspot

JULY 29, 2015

Gimlet’s three core values, culture, and emphasis on transparency [ 18:20 ]. Last year, former This American Life producer and Planet Money co-host Alex Blumberg launched a business of his own: Gimlet Media.

Podcast 66

Podcast Transparency Startup Storytelling 66

Content Standard

DECEMBER 9, 2015

Marketers and brands have long been savvy about the significance of this quality in their consumer relationships, touting words like “trustworthy” and “transparent” in their brand messaging. Trust is an important component in any relationship.

Transparency 52

Transparency Tactics Trust Storytelling 52

Biznology

MAY 30, 2016

America – Country Perception – Transparency International measures every year “the degree to which corruption is perceived to exist among public officials and politicians.” 16th and 76), which is due mainly to its lack of transparency and the limited regulations (or loopholes?)

Brand 127

Brand Branding Transparency Government 127