Report: Transparency, Communication Critical to B2B Marketers’ Customer Relationships

KoMarketing Associates

New research suggests that transparency and communication are critical components to developing successful relationships between B2B businesses and their customers. This is followed by a lack of transparency (53 percent). Once a relationship has been established with a customer, 69 percent of respondents stated that transparency and honesty are just as critical when a problem arises.

Customers Looking for Transparency and Human-Like Interactions from AI

KoMarketing Associates

Capgemini recently published “The Secret to Winning Customers’ Hearts With Artificial Intelligence” infographic, which showed that 73 percent of customers are already aware that they are having interactions enabled by AI.

Why transparency is essential for building corporate brand trust

Biznology

The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons.

No US companies among the 30 most transparent

Biznology

My recent blog on “ Why Transparency is Essential For Building Corporate Brand Trust ” generated lots of interest, but also begged a key question – what are the most transparent multinationals in the world, and where do US companies stand in these rankings?

Why Top Brands Win with Transparency

Modern B2B Marketing

Although often overlooked, companies with top-notch marketing emphasize privacy and transparency. Transparency as a Strategy. “ Companies have an obligation to their users to be transparent in how they operate and use personal data.

Why transparency is essential for building corporate brand trust

Biznology

The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons.

The Age of Transparency

Lattice

Transparency wasn’t technically the theme of this year’s Marketo Marketing Nation Summit , but it was a topic that I heard repeated over and over again. Companies need to be transparent about what their goals are, and how those are shared with teams.

Could Blockchain Make Influencer Marketing More Transparent?

Content Standard

And then there’s the problem of getting what you paid for: Even if you’re able to find a solution that aids in every step of the campaign and tracks every data point you’re seeking, a lack of transparency makes it easy to call that data into question.

Report: Marketers Seek More Transparency in Programmatic Ads

KoMarketing Associates

The Transparency Opportunity: Quantifying the Benefits of Trust” report from MetaMarkets recently determined that marketers are putting 16 percent of their budgets toward programmatic advertising. However, nearly one-third (32 percent) claim that a lack of transparency is inhibiting the future growth and scale of programmatic media buying. In terms of achieving more transparency, 92 percent of marketers said that performance reporting was their top obstacle.

B2B Marketers Must Be Transparent to Build Trust

B2B Marketing Traction

Doing business today requires transparency, which builds trust with your customers and partners. I think the one most important to marketers today is number 6 – Trust is required for doing business today, and consumers and business people demand transparency.

The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls

Marketing Craftmanship

To survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds will be increasingly required to build a rational and risk-averse approach to external communication.

Is It Time for Us to Be Transparent About the Marketing in Content Marketing?

Content Standard

An August 2018 study by Sprout Social found that “86% of Americans say transparency from businesses is more important than ever before.” Social Media Leading the Demand for Transparency. The post Is It Time for Us to Be Transparent About the Marketing in Content Marketing?

Attribution and Linking Are Essential to Transparency

B2B Memes

In the new-media era of journalism, the arguably most important ethical principle is transparency. Related posts: Ethics: Is Transparency All We Need? Ethics Journalism Writing attribution Folio: Magazine journalism leads links new media Steve Buttry transparencyMUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog.

Video Marketing How-To: Creating Transparent Overlays for Videos

Vidyard

Today I want to quickly show you how to create transparent overlays for your videos, like name keys, company logos, or any other static imagery you want to include in your video. I export this as a transparent PNG. Hello, and welcome to another episode of Video Marketing How-To!

Transparent vs. Opaque: Six New-Media Principles, No. 5

B2B Memes

Because one of its foundational ideas is openness, as I described in yesterday’s post , new media encourages and rewards transparency. One of the ways new media encourages transparency is ethical, as represented by the popular expression, “transparency is the new objectivity.” Another mode of transparency is operational. Transparency doesn’t stop with individuals. To work, transparency must be a committed, conscious choice.

Ethics: Transparency Is Not All

B2B Memes

In content marketing, that bias tends to be more transparent. In this view, transparency is not in itself a guarantee of ethical content. What interests me in this comment is the way transparency, volitional or not, is viewed as the starting point of ethical content, not the end point. Not much has been written yet on ethics in content marketing, but what has focuses largely on transparency. But this much is clear: Transparency is not all.

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Will Internet Transparency Devalue Craftsmanship?

Marketing Craftmanship

Increasingly, online search and social media transparency will enable us to understand, manipulate, second-guess and validate the counsel of every professional discipline. With this level of virtual transparency, what’s the motivation for any knowledge worker to excel in their profession? My guess is that true craftsmen in any profession will leverage online transparency to enhance their skills, rather than to use it as an excuse to join the status quo.

The Push for Transparency in Social Media Marketing Will Be a Boon for Content Marketers

Content Standard

The coming year promises to be a big one for transparency and updates in the social space, hopefully stemming the flow of future political incursion and audience misdirection. For brands, however, this full transparency is going to require consideration. 2017 has been quite a year.

Transparency Remains Top of Mind (and Other Key Takeaways from Cologne)

33Across

The post Transparency Remains Top of Mind (and Other Key Takeaways from Cologne) appeared first on 33Across. Now that some of the dust has settled from a frenzied two days in Cologne, we caught up with Yuri Burka, our Managing Director of Europe, for a download of the biggest trends and customer talking points from the 2018 DMEXCO conference. Blog Events Featured

Why Agencies Need to Take Transparency More Seriously

Hubspot

The lack of transparency that often occurs between advertisers and their marketing partners has reached a tipping point. They will no longer work with agencies, networks, technology platforms, or marketing "partners" who aren't completely transparent about their practices.

B2B Blogger – Are You Being Tricky or Transparent?

B2B Marketing Traction

How about a little transparency? If you ask me, visitors who land on a blog post have the right to know when it was written. So, why do B2B marketers hide their blog post dates? I guess they want to fool us. “Hey!

Philamplify Launches to Inspire Greater Foundation Transparency

Hubspot

Organizations vying for grants from foundations are looking for increased transparency from those grant-makers. The Foundation Center has also increased their efforts to help foundations be more transparent. How has your foundation promoted transparency?

Last Week Today: Artificial Intelligence, More Transparency in Ad Tech, and Guaranteed Programmatic Deals

33Across

What publishers and advertisers think of artificial intelligence, providing more transparency in programmatic, and how GDPR is increasing the demand for guaranteed programmatic deals. The post Last Week Today: Artificial Intelligence, More Transparency in Ad Tech, and Guaranteed Programmatic Deals appeared first on 33Across. What was the buzz around the office last week?

How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers

Modern B2B Marketing

Transparency in Advertising. Facebook has also announced ad transparency and authenticity features. Aimed at political transparency during election cycles, this feature is in line with a similar action Twitter has taken with their Transparency Center.

Amazon Leads the Charge Toward Transparent Feedback

Hubspot

By now, you may have heard that Amazon plans to sue over a thousand authors of false reviews within the Amazon Marketplace. The news itself is rather stunning, as consumers have known for years that fake reviews exist, and most know how to spot them. So, what happens now? The Story in a Nutshell.

Transparency is the Best Policy for B2B Marketing

B2B Marketing Traction

Is your B2B marketing transparent? Tweet. Let’s face it. Most buyers can smell a rat these days. If you’re not being honest and open about the products and services you are selling or how you manufacture or provide them, people aren’t going to buy.

Transparency is the Best Policy for B2B Marketing

B2B Marketing Traction

Is your B2B marketing transparent? Tweet. Let’s face it. Most buyers can smell a rat these days. If you’re not being honest and open about the products and services you are selling or how you manufacture or provide them, people aren’t going to buy.

Your Guide To Personality, Transparency and Keeping It Real In B2B Marketing

MLT Creative

Am I being transparent enough? Or too transparent?". "Do "Is my marketing keeping it real? Or i s it too real?". "Am Do I need more personality in my marketing or less?".

Transparency and Transformation: 3 Takeaways from Digiday Agency Summit

33Across

The post Transparency and Transformation: 3 Takeaways from Digiday Agency Summit appeared first on 33Across. Transformation of the traditional agency model is happening. Last week in Nashville, top agency executives gathered to discuss where the industry is heading as well as acknowledging challenges within agency culture. Blog Events Digiday

IAB 2017: The call for Quality and Transparency

33Across

The post IAB 2017: The call for Quality and Transparency appeared first on 33Across. Earlier this week during Interactive Advertising Bureau's (IAB) annual conference, attendees including myself were called on to provide a better experience across the entire ad tech ecosystem. Blog Industry Insights

The Foundation Center Wants to Help You Be More Transparent

Hubspot

While there isn’t a standard playbook for all foundations to be transparent, GrantCraft, an extension of The Foundation Center , is using this guide to advise foundations on that very topic. Defining Foundation Transparency. ” Benefits of Transparency.

Foundation Center Website Shows Importance of Nonprofit Transparency

Hubspot

The idea of transparency has been a growing trend in the for-profit and nonprofit worlds, and now, foundations are the targets. The organization has since developed a website, Glasspockets.org , which is devoted to promoting foundation transparency.

Truth, Transparency & Target: A Lesson in Crisis Communications

Hubspot

But last night, Target’s CMO, Jeff Jones , wrote a transparent and thoughtful response on LinkedIn to both the Gawker article and the overarching tenor of the last several months.

Facebook Announces News Feed Changes, Gets More Transparent With Businesses

Hubspot

What do you think of Facebook''s news feed updates, and their dedication to being more transparent with businesses

Privacy in the Age of IoT: Is Your Content Marketing Strategy Transparent Enough?

Content Standard

While privacy needs to be considered, brands should place a premium on transparency; that is, making sure consumers know exactly what information is being gathered, and why. The post Privacy in the Age of IoT: Is Your Content Marketing Strategy Transparent Enough?

The Art of Honesty: Marketing Tactics to Tell Your Brand Story through Transparency

Content Standard

Marketers and brands have long been savvy about the significance of this quality in their consumer relationships, touting words like “trustworthy” and “transparent” in their brand messaging. Trust is an important component in any relationship.

Unriddled: New Transparency Efforts (And Woes) for Facebook, Amazon's Big Week, and More Tech News You Need

Hubspot

Over the past week, the social media has experienced a number of ups and downs, starting with the announcement of new transparency efforts that allow users to view a Page's active ads, as well as additional information about the Page (even if it isn't running any ads). The new bill will require companies storing significant quantities of personal data -- for instance, Facebook -- to add even more transparency around what data is collected, along with potential new consumer opt-out rights.

Your Guide To Personality, Transparency and Keeping It Real In B2B Marketing

MLT Creative

” “Am I being transparent enough? Or too transparent?” The post Your Guide To Personality, Transparency and Keeping It Real In B2B Marketing appeared first on MLT Creative. “Is my marketing keeping it real? Or is it too real?”

Why Don Peppers Advocates for His Favorite Brands & How to Become Besties with Your Customers

Influitive b2b

Advocamp Advocate Engagement Brand Awareness Customer Engagement, Retention & Growth Marketing Leaders advocamp field day advocate connections b2bmarketingzone brand advocacy brand awareness brand building brand perception building an advocate community building connections with advocates building your brand connecting with advocates customer advocacy customer advocacy examples customer empathy don peppers one on one connections personal connections transparency

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How Influencer Marketing Can Help Your SEO Efforts

Webbiquity

It Improves your Brand Awareness and Transparency. Influencer Marketing Search Engine Optimization (SEO) brand credibility brand transparency building backlinks Nate Vickery user engagementGuest post by Nate Vickery.

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Inside the StartUp Podcast: Gimlet Media Founders on Managing Burnout & Being Transparent [Podcast]

Hubspot

Gimlet’s three core values, culture, and emphasis on transparency [ 18:20 ]. Last year, former This American Life producer and Planet Money co-host Alex Blumberg launched a business of his own: Gimlet Media.

The Art of Honesty: Marketing Tactics to Tell Your Brand Story through Transparency

Content Standard

Marketers and brands have long been savvy about the significance of this quality in their consumer relationships, touting words like “trustworthy” and “transparent” in their brand messaging. Trust is an important component in any relationship.

How growing corruption threatens brands

Biznology

America – Country Perception – Transparency International measures every year “the degree to which corruption is perceived to exist among public officials and politicians.” 16th and 76), which is due mainly to its lack of transparency and the limited regulations (or loopholes?)

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