Report: Transparency, Communication Critical to B2B Marketers’ Customer Relationships

KoMarketing Associates

New research suggests that transparency and communication are critical components to developing successful relationships between B2B businesses and their customers. This is followed by a lack of transparency (53 percent). Once a relationship has been established with a customer, 69 percent of respondents stated that transparency and honesty are just as critical when a problem arises.

The Age of Transparency

Lattice

Transparency wasn’t technically the theme of this year’s Marketo Marketing Nation Summit , but it was a topic that I heard repeated over and over again. Companies need to be transparent about what their goals are, and how those are shared with teams.

B2B Reads: Grit, Transparency, and Adaptive Selling

Heinz Marketing

Transparency Creates Trust. Being transparent makes your advice informed and more realistic. The post B2B Reads: Grit, Transparency, and Adaptive Selling appeared first on Heinz Marketing. B2B Reads Sales art of silence buyer's journey grit Introverts networking Sales enablement selling start-up transparency TrustIn addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week.

Could Blockchain Make Influencer Marketing More Transparent?

Content Standard

And then there’s the problem of getting what you paid for: Even if you’re able to find a solution that aids in every step of the campaign and tracks every data point you’re seeking, a lack of transparency makes it easy to call that data into question.

eBook: The 9 Ingredients Your Need to Create Better Content

Content governance provides transparency into the. The 9 Ingredients. You Need to Create. Better Content It isn’t easy. In fact, producing great content that stands. out and helps meet your business objectives takes a. lot of work. Fortunately, there are some best practices.

Report: Marketers Seek More Transparency in Programmatic Ads

KoMarketing Associates

The Transparency Opportunity: Quantifying the Benefits of Trust” report from MetaMarkets recently determined that marketers are putting 16 percent of their budgets toward programmatic advertising. However, nearly one-third (32 percent) claim that a lack of transparency is inhibiting the future growth and scale of programmatic media buying. In terms of achieving more transparency, 92 percent of marketers said that performance reporting was their top obstacle.

B2B Marketers Must Be Transparent to Build Trust

B2B Marketing Traction

Doing business today requires transparency, which builds trust with your customers and partners. I think the one most important to marketers today is number 6 – Trust is required for doing business today, and consumers and business people demand transparency.

The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls

Marketing Craftmanship

To survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds will be increasingly required to build a rational and risk-averse approach to external communication.

Video Marketing How-To: Creating Transparent Overlays for Videos

Vidyard

Today I want to quickly show you how to create transparent overlays for your videos, like name keys, company logos, or any other static imagery you want to include in your video. I export this as a transparent PNG. Hello, and welcome to another episode of Video Marketing How-To!

The Push for Transparency in Social Media Marketing Will Be a Boon for Content Marketers

Content Standard

The coming year promises to be a big one for transparency and updates in the social space, hopefully stemming the flow of future political incursion and audience misdirection. For brands, however, this full transparency is going to require consideration. 2017 has been quite a year.

Attribution and Linking Are Essential to Transparency

B2B Memes

In the new-media era of journalism, the arguably most important ethical principle is transparency. Related posts: Ethics: Is Transparency All We Need? Ethics Journalism Writing attribution Folio: Magazine journalism leads links new media Steve Buttry transparencyMUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog.

Transparent vs. Opaque: Six New-Media Principles, No. 5

B2B Memes

Because one of its foundational ideas is openness, as I described in yesterday’s post , new media encourages and rewards transparency. One of the ways new media encourages transparency is ethical, as represented by the popular expression, “transparency is the new objectivity.” Another mode of transparency is operational. Transparency doesn’t stop with individuals. To work, transparency must be a committed, conscious choice.

How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers

Modern B2B Marketing

Transparency in Advertising. Facebook has also announced ad transparency and authenticity features. Aimed at political transparency during election cycles, this feature is in line with a similar action Twitter has taken with their Transparency Center.

Why Agencies Need to Take Transparency More Seriously

Hubspot

The lack of transparency that often occurs between advertisers and their marketing partners has reached a tipping point. They will no longer work with agencies, networks, technology platforms, or marketing "partners" who aren't completely transparent about their practices.

Will Internet Transparency Devalue Craftsmanship?

Marketing Craftmanship

Increasingly, online search and social media transparency will enable us to understand, manipulate, second-guess and validate the counsel of every professional discipline. With this level of virtual transparency, what’s the motivation for any knowledge worker to excel in their profession? My guess is that true craftsmen in any profession will leverage online transparency to enhance their skills, rather than to use it as an excuse to join the status quo.

Ethics: Transparency Is Not All

B2B Memes

In content marketing, that bias tends to be more transparent. In this view, transparency is not in itself a guarantee of ethical content. What interests me in this comment is the way transparency, volitional or not, is viewed as the starting point of ethical content, not the end point. Not much has been written yet on ethics in content marketing, but what has focuses largely on transparency. But this much is clear: Transparency is not all.

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B2B Blogger – Are You Being Tricky or Transparent?

B2B Marketing Traction

How about a little transparency? If you ask me, visitors who land on a blog post have the right to know when it was written. So, why do B2B marketers hide their blog post dates? I guess they want to fool us. “Hey!

Unriddled: New Transparency Efforts (And Woes) for Facebook, Amazon's Big Week, and More Tech News You Need

Hubspot

Over the past week, the social media has experienced a number of ups and downs, starting with the announcement of new transparency efforts that allow users to view a Page's active ads, as well as additional information about the Page (even if it isn't running any ads). The new bill will require companies storing significant quantities of personal data -- for instance, Facebook -- to add even more transparency around what data is collected, along with potential new consumer opt-out rights.

Amazon Leads the Charge Toward Transparent Feedback

Hubspot

By now, you may have heard that Amazon plans to sue over a thousand authors of false reviews within the Amazon Marketplace. The news itself is rather stunning, as consumers have known for years that fake reviews exist, and most know how to spot them. So, what happens now? The Story in a Nutshell.

Transparency is the Best Policy for B2B Marketing

B2B Marketing Traction

Is your B2B marketing transparent? Tweet. Let’s face it. Most buyers can smell a rat these days. If you’re not being honest and open about the products and services you are selling or how you manufacture or provide them, people aren’t going to buy.

Transparency is the Best Policy for B2B Marketing

B2B Marketing Traction

Is your B2B marketing transparent? Tweet. Let’s face it. Most buyers can smell a rat these days. If you’re not being honest and open about the products and services you are selling or how you manufacture or provide them, people aren’t going to buy.

Philamplify Launches to Inspire Greater Foundation Transparency

Hubspot

Organizations vying for grants from foundations are looking for increased transparency from those grant-makers. The Foundation Center has also increased their efforts to help foundations be more transparent. How has your foundation promoted transparency?

Privacy in the Age of IoT: Is Your Content Marketing Strategy Transparent Enough?

Content Standard

While privacy needs to be considered, brands should place a premium on transparency; that is, making sure consumers know exactly what information is being gathered, and why. The post Privacy in the Age of IoT: Is Your Content Marketing Strategy Transparent Enough?

The Art of Honesty: Marketing Tactics to Tell Your Brand Story through Transparency

Content Standard

Marketers and brands have long been savvy about the significance of this quality in their consumer relationships, touting words like “trustworthy” and “transparent” in their brand messaging. Trust is an important component in any relationship.

Your Guide To Personality, Transparency and Keeping It Real In B2B Marketing

MLT Creative

” “Am I being transparent enough? Or too transparent?” The post Your Guide To Personality, Transparency and Keeping It Real In B2B Marketing appeared first on MLT Creative. “Is my marketing keeping it real? Or is it too real?”

Your Guide To Personality, Transparency and Keeping It Real In B2B Marketing

MLT Creative

Am I being transparent enough? Or too transparent?". "Do "Is my marketing keeping it real? Or i s it too real?". "Am Do I need more personality in my marketing or less?".

How Influencer Marketing Can Help Your SEO Efforts

Webbiquity

It Improves your Brand Awareness and Transparency. Influencer Marketing Search Engine Optimization (SEO) brand credibility brand transparency building backlinks Nate Vickery user engagementGuest post by Nate Vickery.

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The Foundation Center Wants to Help You Be More Transparent

Hubspot

While there isn’t a standard playbook for all foundations to be transparent, GrantCraft, an extension of The Foundation Center , is using this guide to advise foundations on that very topic. Defining Foundation Transparency. ” Benefits of Transparency.

Facebook Announces News Feed Changes, Gets More Transparent With Businesses

Hubspot

What do you think of Facebook''s news feed updates, and their dedication to being more transparent with businesses

Foundation Center Website Shows Importance of Nonprofit Transparency

Hubspot

The idea of transparency has been a growing trend in the for-profit and nonprofit worlds, and now, foundations are the targets. The organization has since developed a website, Glasspockets.org , which is devoted to promoting foundation transparency.

Truth, Transparency & Target: A Lesson in Crisis Communications

Hubspot

But last night, Target’s CMO, Jeff Jones , wrote a transparent and thoughtful response on LinkedIn to both the Gawker article and the overarching tenor of the last several months.

The Art of Honesty: Marketing Tactics to Tell Your Brand Story through Transparency

Content Standard

Marketers and brands have long been savvy about the significance of this quality in their consumer relationships, touting words like “trustworthy” and “transparent” in their brand messaging. Trust is an important component in any relationship.

How growing corruption threatens brands

Biznology

America – Country Perception – Transparency International measures every year “the degree to which corruption is perceived to exist among public officials and politicians.” 16th and 76), which is due mainly to its lack of transparency and the limited regulations (or loopholes?)

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Content Marketing Predictions for 2018

Navigate the Channel

Brand Transparency is Essential. Because consumers tend to trust their peers more than brands when it comes to authenticity, influencer marketing has really taken off—but keep in mind that it can be a slippery slope with respect to transparency. Content marketing is here to stay.

Inside the StartUp Podcast: Gimlet Media Founders on Managing Burnout & Being Transparent [Podcast]

Hubspot

Gimlet’s three core values, culture, and emphasis on transparency [ 18:20 ]. Last year, former This American Life producer and Planet Money co-host Alex Blumberg launched a business of his own: Gimlet Media.

Computerworld Relates BPM to Customer Experience Transparency (But Not in Those Words)

Customer Experience Matrix

But what’s really important from a Customer Experience Management perspective is the article’s claim that BPM provides transparency to both managers and customers about the processes it controls. Transparency—complete, up-to-the-minute information about the business relationship--is a critical component of improved customer experience.

The state of B2B marketing in Asia—moving toward digital

Biznology

The trend is accelerated by web-based platforms like Alibaba.com that give buyers increased price transparency, and create further opportunities for sellers to bid for contracts. Finally, the lack of transparency I mentioned can be a challenge.

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6 types of content your readers hate

Biznology

So, when creating content that has a business agenda, make sure you are transparent. Instead of making grand promises with your headlines and images, brands must focus on transparency.

The crisis of message credibility and impact on brands

Biznology

Transparency is crucial for any brand, and some noteworthy companies have even taken the initiative to enhance the perceived value of their brand and strengthen their bond with customers. Our world is more passionately polarized than ever.

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10 Ways to Market Your Brand’s Integrity

Marketing Craftmanship

Here are 10 tangible and intangible factors that, on an individual and combined basis, can drive market opinion regarding your company’s brand integrity: Transparency: Is information regarding your company’s mission, core values, processes and people available and easily accessible?

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